Businesses nowadays have a variety of choices for getting the most out of their conversion rate boosting efforts. Social media interfaces are the most common places where these campaigns appear.
You can learn many useful facts about TikTok in the sections below. We’ll show you how to execute successful ads and how to increase your conversion rate on this interface.
Why choose TikTok?
TikTok is a new and possibly most popular social networking platform aimed mostly at entertainment. The user base is quite diverse in terms of age, with people ranging from 14 to 60 years old.
In 2022, the platform is expected to have over 2,1 billion active users, according to research. It’s a shocking amount, especially considering that TikTok was only launched three years ago.
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These facts and figures are already convincing. You can almost surely reach your target audience among the 2,1 billion users.
This option has been available for three years only. Businesses have been using it on a regular basis for two of those years for marketing efforts. That is why employing it for a conversion rate boosting campaign is a relatively new practice.
But is it worth it? We can say that, of course. If you want to raise your conversion rate, TikTok is a great place to start because:
- You’ll be able to find all of your customer bases in one spot.
- You can employ audiovisual components to help break down the attention barrier.
- 50% of users are willing to try something new, that is why your conversion rate can be higher than expected.
- TikTok users will watch your video content at a higher chance here.
We recommend launching a TikTok campaign if your core audience is mainly under 30 years old. This is key because they are the most active users. That is why they can generate a higher conversion rate.
Let’s start a campaign
As explained previously, the platform’s main function is to achieve users with uploaded video content. When it comes to developing your advertisements, this is a significant point.
An advertisement should last between 15 and 20 seconds on average. This prevents people from rotating your content. We also recommend that you maintain this length.
You’re probably wondering, “OK”, but what does a successful conversion rate boosting campaign look like? Before you start creating your campaign, keep the following suggestions in mind:
- Looking for the device
- Trigger an instant reaction
- Never forget the music
- Do preliminary analysis
Let’s look at these points step by step.
Preliminary analytics are the key to your TikTok campaign. You must determine which of your products or services are worth offering. Measurements give you this answer.
If you forget this step, in the beginning, your chances of increasing your conversion rate will be greatly reduced. You must also decide how you will advertise this product.
Heatmap analysis is a perfect method for this. A heatmap is an analytical tool that shows you how your website is being used by your visitors. Warm colors indicate popular areas of your webshop and cool colors indicate less popular places.
With the help of heatmaps, you can find out which products are popular and which are less.
This will allow you to determine what to advertise. Your product that many people buy or that few. It’s up to you, but we think it’s better to advertise what heatmaps have marked as popular.
The question still remains, how do you advertise, what items do you have to display in your Tiktok campaign?
Heatmaps can help with this, as well.
Examine what are the elements that perform well on your website. What motifs or colors grab your visitors. Be sure to review these during your heatmap analytics, as these will mean the success of your campaign.
After the heatmap analysis, you already know what to advertise and how. However, campaign planning is far from over. Now the specific part is coming.
Despite the fact that it is also available on a desktop computer, the platform is used 99 percent as a mobile application. That is why the main point is to create mobile-friendly content. This is essential for two reasons:
- To keep your ad from being confusing. Users should not be aware that they watch an ad. If they realize that, this will result in an instant rewinding.
- Your ad will be blocked by TikTok if it isn’t mobile-friendly. Unfortunately, you will have to start creating material again, which will waste time and money and your conversion rate won’t increase.
It’s critical to think vertically and to strive to structure each object in this manner. To get into the details, here are some criteria that can be a guide for you.
The 9:16 aspect ratio is the greatest method to get the most out of your phone screens, thus we recommend using it. And make your video in MP4 format. If you follow these guidelines your TikTok campaign will be perfect and your conversion rate will increase.
Trigger instant reaction
In the TikTok user community, if anything doesn’t catch their attention, they will quickly go on to the next video. This is a common behavior that you should avoid.
The first few seconds are critical; you must capture your audience’s attention here. This is the only chance to increase your conversion rate.
The best way to do this is to use the audiovisual tools available to you. This is where the data collected by heatmaps comes into play.
The ability to mix the auditory element with visual materials is a big advantage of audiovisual. We recommend using eye-catching colors, images, and text collected by heatmaps, combine with auditive factors.
The colors should match the colors of your webshop, and the overall style should reflect your own. Avoid using too many bright tones, as they have a threatening effect and do not exude quality.
The importance of music
Who wouldn’t be glad to listen to pleasant music? Everyone, of course.
It’s necessary to have some great background music playing in the background of your advertisement at all times. This is significant because music has a relaxing effect. It gives a personality and creates a happy mood.
Users will be more likely to associate a positive feeling with your business or product if they enjoy seeing your ad, and your conversion rate will increase too. Of course, not all songs have the same effect, so we suggest trying to make research among your target audience.
If you want to enhance your conversion rate with the help of social media, TikTok has a lot of potential.
Remember, the whole campaign is based on preliminary analysis. Never miss heatmaps when creating your campaign.
Use the power of audiovisuals and boost your conversion rate with the help of TikTok.
We hope we can help.