All posts by Steven

Digital Branding

How to Implement The Best Digital Marketing Moves to Promote Your Brand?

The Internet has offered business owners and marketers a plethora of opportunities to promote their brand and products. The main objective behind rigorous digital marketing is to make a brand known. The more exposure you get, the better are your chances of increasing sales. Here are some steps that can help you get such exposure through the use of online tools and methods.

Best Digital Marketing Methods

Consistency of statement

Before you even start talking about your business, and begin promoting it as a brand, you have to be sure of the message you want to convey. And you need to be consistent with your statements and ideas. If you are consistent about the idea and concept, and stick to one idea, concept, goal and objective, you will gradually earn trust for sticking to your brand’s core identity. This is what people like. Everyone loves to rely on a reputed concern.

On the contrary, if you talk about one thing in the first promotion, and another in next, and something else later, you may create doubts in the minds of your viewers. People may not be willing to accept a business as a brand if it is confused about its own objectives, product, ideas etc.

Make your web content optimized

Optimizing web content is one of the most important steps in ensuring exposure and building an impression. When users search about you, or follow some link, the first place they land on is your website. Therefore,it’s the website which is going to make the first impression. If your visitor likes what they see, only then would they think of doing business with you. And hence the website, the design, the content, and everything else have to be appealing, and they must make sense. This should be done in two strategic steps.

The first step is to do good and complete SEO for the website, while giving full focus on content optimization and taking care that the quality of content is really great and helpful. The next step is to make sure that the web design is attractive and makes visitors stay on the site. While the first step is focused on content and on-page SEO mainly, the second step is all about how the visitor’s experience would be. If the visitor finds the site to load fast, easy to navigate and interesting to explore, then your website is ready to fetch business and start creating your brand identity.

Use of social media

Social media is one of the most intimate ways to build relationships with people, establish a client base, create brand awareness and reliability, and make a profile of your business. It’s the social media which lets you connect to the mass at once. However, it’snot just staying on social media as a profile that works. Branding through social media is a much bigger responsibility than you may think. You have to extensively interact with people to generate this feeling among the mass that you are an active business, and are not just using social media to advertise. You need make your audience feel that you care for them and their opinions. This involves speaking with people, resolving queries and issues, conducting web events, and polls to collect public opinion. You may also conduct surveys amongst users. A great way to connect to your customers in real time is to connect the social media feeds with your digital or dynamic signage so that your customers may immediately get to know what is happening with the business, what is coming up, highlights of the latest products, the latest press release and offers and so on. In this occasion, you also must learn of the uses of dynamic signage.

Use Social Media for Digital Marketing

Digital or dynamic signage

The use of digital signage has a prominent role in branding in this era, where most of the information is shared in public, and targeted to viewers through the use of illuminated digital screens. Whenever you are creating a new social message or event that is published on some social media, you may instantly create a feed of it so that users can follow the event through that feed, and then you may display the feed on some signage. This way people in various locations would come to know of the business, the happenings, the name and the thus collectively would create the brand image.

Digital Signage

Creating the best content

It is of prime importance that the content you share on your website, blogs, or social media is useful, factual, informative, latest, and real. If you fail to fulfill any of these, it is likely that your content will also be lost amongst the crowd of lots of other ordinary contents published every day. To stand out in the competition and make a visitor become your fan, you must share information, which in some way is helpful. Being helpful can mean a lot. Help can come in the form of important information, inspiring words, great videos or images, or simple light weight entertainment to rejuvenate. It depends on how you are conveying the message and what the content is. But you must try to engage readers or visitors with original content that makes sense.

Use videos for branding

Videos speak much better, bolder and more effectively amongst all forms of contents. That is why it is always better to speak with videos. The more you stress on video marketing by creating how-to videos, product information videos, review videos, public reaction videos etc, you are going to win hearts faster, get more views, and create a better market.

Press Releases

Press releases have always been important tools in creating brand visibility as you may speak about your products and services in a professional style. Search engines love news format information, and the better you create news through submitting PRs, the better the chances of your visibility.

With the aforementioned tips, your branding efforts are sure to get a boost. If you are new to this, it is best if you consult an expert from the industry to get you started.

Author Bio: Charlie Brown writes great marketing tips and mentors businesses with revolutionary marketing and branding ideas. In his free time, he is found working on the most effective designs of dynamic signage as per the changing visitor preferences reflected at the http://www.dopublicity.com.

Interact through social media
Digital Branding

How To Leverage An Oracle Database For Your Social Media Website

If you are an online marketer, you appreciate the importance of having high visibility on social media networks. If your brand is not visible on social media, you are losing out on great opportunities. Facebook, for instance, boasts over 1.79 billion monthly active users with over 1 billion users logging in daily. If you are not tapping into these numbers, then you are giving your competitors an easy time.

While social media networks were initially designed to connect family and friends all major brands now have some form of presence on social media. From CNN to Time Magazine, these brands have realized the importance of social media in brand marketing. A social media strategy can also help you communicate more easily with your target audience or manage your reputation.

In essence, you need to have a social media platform that is optimized for multiple users. You need the right database to ensure easier and safer interactions with your followers. Finding the right database specifically designed for social media can be tricky. If you are reading this, it is most likely you are looking for some insight on how best to go about finding the right social media website database.

Of course, you should consider that your website will have a higher load if you are integrating social media widgets calling for more capacity. Nothing turns off visitors as much as trying to load a slow website especially when they are in a rush. You might end up losing customers if you integrate social media without having the capacity to support the backend. If you are inviting users to follow you on Facebook, Twitter, Google+, or other social media platforms, then be ready to invest in a database that has the capacity to handle traffic spikes.

Your website aids social media marketing

Tips For Choosing An Oracle Database, The Best RDBMS For Your Website

There is a huge choice of a relational database management systems (RDBMS) in the market and finding the best can be tricky. The most popular is, of course, Oracle, and it has a large market presence. According to a Gartner Study, Oracle has a market share of 40.8% with its main versions including Oracle 7, 8, 8i, 9, 9i, 10g and 11g in beta being among the most popular. As a business software provider, Oracle remains a one-stop-shop for business solutions and it is no wonder most webmasters prefer using the brand’s IT solutions.

If you are still undecided over the best database for your social media website, consider the following factors:

    1. Your unique needs: You must consider your objectives based on the number of social media users you expect. It is important to start small and scale as you progress. This not only saves you money when you start, but you are also able to monitor the increase in traffic and make plans for future changes. Oracle for instance, has standards editions for its database and if you are using more than four CPUs, you will be required to switch to the Enterprise edition. The Enterprise edition comes with more features.
    2. Use a professional: When searching for a database product, make sure you talk to a professional. In most cases, it is advisable to rely on a remote DBA oracle. This is an expert who knows about the business product and will advise on the best package to use. More importantly, they will help you deploy the database and maintain it. Remote DBA services save you a lot of money and you are assured there are no technical glitches that would otherwise threaten the performance of your social media website.
    3. Capacity: It is important to do some research on how well other Oracle database users are finding the product. You should read reviews and testimonials from other website users especially in your niche to determine if this product will support all the data you are generating.
    4. Technical support: Whether you have programming skills or not, you should first confirm that there will be technical support throughout. Online users are averse to slow load times or unavailability of websites and if yours is constantly experiencing downtime, you can bet most of your target customers are going to the competition.Use a fast server for best website results
    5. Server speeds: This is one of the most pertinent factors when you are shopping for a database to host your website. The processing power of the server must be highto guarantee the information circulating within your website is availed and stored fast. If a user is looking for a particular page, the load speeds must be excellent or else you will experience a surge in bounce rates. A server with high processing power guarantees better interaction with social media users on your site.
    6. Market presence: This is one reason website owners opt for Oracle databases. The fact that the company is the largest provider of business IT tools means they have invested more in research and development (R&D), which makes their products better in terms of quality.
    7. Affordability: Oracle has a wide range of business products and they are priced based on the capacity you need. If you are building a website today, it is always advisable to start with the cheaper option and then increase the capacity as traffic grows on your site.
    8. Mobile phone support: With more people using mobile devices to go online, the database you choose must have the capacity to support these users. Most people are going on social media using mobile, and you might lose a lot if your database doesn’t support such kind of communication.

workplace-1245776_960_720Oracle: The Ultimate Social Media Website Database

If you have talked to a professional seeking advice about databases, it is highly likely that they have suggested Oracle. Oracle allows for greater portability on more platforms and its huge market presence means you can easily find information on how to optimize your database. There are many version changes to increase efficiency and with industrial strength on-line backup and recovery, you are assured of more security.

There are many other reasons to use Oracle database for your social media website and this guide will help you choose the right product to suit your needs.

Author Bio

Evans Walsh is an experienced remote DBA oracle expert. He boasts over 17 years in database management. To find more about Oracle databases, visit his website at Las Vegas Web Design. You can also follow his on his twitter handle @

Productivity tips
Digital Branding

7 Tips for Staying Focused From Very Busy Bloggers

Lately, it seems that no matter how hard you try, something is always vying for your attention. Whether it’s an angry boss breathing down your neck, the PTA expecting you to volunteer at the next bake sale, or your spouse demanding more personal time and attention, your responsibilities never seem to end.

If your goal is to become a successful blogger and/or Internet entrepreneur someday, you’ll need to discover the best ways to achieve work/life balance. And even more important, you need to learn how to focus.

Without focus, you’ll experience many lonely and difficult nights staring at a blank computer screen. Instead of making progress, you’ll find yourself daydreaming about everything you should have accomplished during the day but didn’t because of a lack of focus.

As you can imagine, the above scenario has destroyed many entrepreneurial dreams in the past, but you do not need to fall victim to the lack of focus any longer.

To help you better navigate these rough waters, we’ll share seven powerful quotes from some very busy bloggers. They’ll help you stay on the path of focused attention that leads to Internet business success.

Our Favorite Tips For Staying Focused

1. At the start of each week, use Google Calendar and plan your week out, using only those activities that will help you reach your goals. Put down the most important tasks first in case you run out of time later in the week so you can catch up if need be.

Turn your tech off several hours before bed. Too often sleep is ignored and there are countless studies that you perform at a higher level when you’re well rested.

2. The best decision I ever made in learning to surf on top of my work-flow, instead of always feeling like I was in an uphill struggle with no light at the end of the tunnel, was mastering the self-management methodology in David Allen’s book, Getting Things Done. Your mind is always perfectly focused; its never not focused unless you’re asleep or dead. You have to be strategic about what you allow your mind to focus on by proactively setting up your environment and reminder systems (aka ‘Todo lists’) so that your mind can only focus on what’s important”

3. I have set 5 mandatory rules to my own blogging routine after I felt like losing myself within the overwhelming chaos of a blogger’s life. Writing, publishing, sharing and engaging on social media platforms became rather a full-time job than a hobby, and that did just not feel right at all. With time you become a lot more organized and these 5 simple rules help me to stay motivated and productive:

1) No blogging at the weekend anymore!
2) No tv running in the background while writing!
3) Get up and take short breaks!
4) Probably the most important point for me is, that I have learned to say ‘NO’.
5) Last but not least, probably the best tip on increasing productivity: Love what you’re doing!

4. We’ve found that using a CRM like Buildertrend for home remodeling has allowed us to track our increase in sales and construction jobs. The software allows our office to be synced with anyone out in the field in real time on any device and has allowed our project managers to comfortable double their workload. The increase in productivity amongst our project managers has led to a decrease in hiring additional labor, which ultimately means our margins have increased year over year.

5. Take a Break – Giving yourself a break for a minute or two will certainly help you focus more. Stand up or just close your eyes and do a short breathing exercise and you’re golden. If time permits, take at least 20-25 mins break. You’ll be surprised!

6. Spend an hour before the start of every week to identify goals and plan tasks accordingly. Once you have each task written down, sort them by their ability to get you closer to your goals, whether you’re trying to drive more traffic, shares, income, etc. This guarantees your week to be truly productive and maximizes the time you’re spending working on your site.

7. I am traveling most of the time which is why I am always looking for ways on how to be more productive. I found out that planning my day ahead of time and doing the MIT (most important tasks) earlier in the day really spikes up my productivity. It also gives me more time to explore the places I visit. So before I go to sleep, I write down everything I need to do on the next day and prioritize tasks.”

BONUS: There’s always this innate desire to be better at what we do. Hence, we always feel the need to increase our productivity to attain success. You’ll agree that healthy workers are very much productive and happy while on the job. Quite a lot of studies have shown that employees in better overall health exhibit high performance and efficiency levels, this has resulted in an increased attention and focus from companies on corporate wellness programs. That said – yes, of course, it is possible to fit a healthy lifestyle into a busy schedule.

Conclusion

All in all, today’s busiest bloggers face the same challenges as your average Joe and Jane. But they’ve come up with a few critical, strategic techniques that allow them to achieve enough focused attention to increase their productivity levels.

By implementing the strategy shared today by some of the most successful bloggers online, you’ll create a framework that will allow you to reach seemingly unattainable productivity goals sooner rather than later.

And when all’s said and done, you’ll feel much better about yourself, your situation, and your ability to achieve lasting success online. So please take the time to learn these strategies and begin using them in your online business as soon as possible.

Digital Branding

How to Magnify Your Brand Using Paid Search Advertising

AJ Schott is a partner at the G3 Group Agency and my delightful guest for this week. Based in Baltimore, Maryland the G3 Group is his Digital Marketing Company that focuses on helping clients with Internet marketing, conversion optimizat, on and web design. They provide strategy, design, implementation and execution of digital marketing campaigns that generate leads, sales and engagement. For more information, visit www.g3group.com.

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Many people think PPC advertising is a waste for branding since you already appear at the top of the organic results. But, the fact is, exposing your brand name in multiple positions on the search engine results pages (SERPs) is the best way to magnify your branding efforts. And, it is the only way to guarantee you appear in the top position.

Take Control of your Message

One of the pitfalls of relying on organic search is that you cannot completely control what displays for your brand. You can target specific keywords through SEO, but depending on how the SERPs display your listing, this may or may not fairly represent your brand message.

As you can see in the picture, McCormick dominates the SERPs for their brand name. Even though they have the first organic listing, the message is about their menu Ideas instead of their branded products (spices). How did they solve the problem? They display a paid listing complete with sitelinks, ratings and a direct message about the branded products.

Three not so obvious reasons to bid on your brand name

  1. Your brand name keywords (and brand + product) will provide more ROAS since the cost per click is usually much less than non-branded keywords
  2. Studies have shown that PPC traffic often converts 4X higher than organic because you are in total control of the ad message and the landing page
  3. If you struggle to raise your quality scores, running a brand campaign (which will likely have an excellent CTR and quality score) will help boost your overall account quality score

The best reason to bid on your own brand terms

Keeping your competitors from buying that top spot should certainly be number one on your list, but, what do you do if they are already impeaching on your branded keywords? As per Google’s rules, advertisers can bid on competitor trademarks as long as they don’t use the competitor trademark in the ad copy itself.

Outbidding them is a good recourse. In any given auction for paid search, actual CPC is often less than max. CPC. The most you will pay (actual cost) is one cent more than the advertiser directly below you. Regardless of your actual bid amount; if the advertiser directly below you bids $1.00; you’ll only pay $1.01 to outrank him. This is assuming everything else (ad quality score, landing page, etc.) is equal.

Your quality score for branded terms is almost always going to be much higher than your competitor. This means they will pay more for the branded keyword bid than you will. You can use this to your advantage by raising your branded keyword bids to an extra high level – making it extremely expensive for your competition to ever outrank you in the auction.

Local Branding

Modern Transit Solutions Can Help Establish Your Brand

The Costs Of Air Travel

You don’t have to own a server array to compete with “the big dogs”, as the saying goes. Using cloud computing solutions, you can do many of the same things they do internally for a fraction of the cost. This allows you to compete, increasing profitability, scaling outward, and eventually being able to source internally.

Today, borders are being eroded and distances consumed by the ability of technology to overcome. You’ve heard phrases like “the world is a global village”, and “it’s a small world after all!”. These sentiments are on the increase, and relatively native to modern times.

Before Columbus found the “east Indies”, as he called them, it’s doubtful you’d hear the sentiment “it’s a small world after all”. That is a consequence of developing social and technological development with time. Today, it’s gotten to the point where business executives in America may regularly go to places as far afield as Japan.

Your small business will be expected by many prospective clients to be continuously available, twenty-four hours a day, seven days a week. Additionally, it will be expected that you have transit capabilities. There are many situations where potential clients may be interested in working with you, but will want to meet with a representative personally.

If you only have to make such transits an 11% part of your annual calendar, that’s going to come to between forty and forty-one flights. Should an average flight cost $500 directly, and in total $1200 indirectly (because of the employee time involved), you’re looking at between $24,000 and $48,000 a year on flight expenses.

Solutions

Since many small businesses have to travel regularly in order to become established, playing coastal ping-pong between Los Angeles and New York (not to mention the occasional furlough in Denver), sometimes securing private flight options ends up saving them money.

In America today there are about 211,000 private pilots. That’s not a large number, considering America has 320+ million people currently. What it means, though, is that there is an existing industry in private aircraft, private aircraft parts, and the facilitation of solutions beyond the commercial sector.

You might even say that the industry is ideally sized right now. There’s a lot of room for expansion and innovation. While regulations exist, they haven’t hit that corporate juggernaut level known to be profitably hazardous in the long run.

travel

With these things in mind, for those who’ve crunched the numbers and found private flight is recommendable, there are a few pointers worth taking into consideration. One, you’ll have to do all your own upgrades and maintenance. Two, you’re going to want a solution that can be sourced anywhere; sometimes private airstrips are remote.

A third thing to consider is that you’ll want to source the best possible components for your aircraft, like those developed by aircraft engineers at Lycoming.

One of the reasons AeroInStock.com offers Lycoming carburetor solutions is because of their pedigree; according to Aero’s site: “…carburetors manufactured by Marvel-Schebler Aircraft Carburetors LLC continue with the implementation of modern manufacturing practices and engineered product improvements to ensure delivery of outstanding carbureted fuel controls.”

Protecting Your Investment

Finding known solutions in parts supply for your private aircraft represents an investment in the plane’s future, and potentially a cost-saving endeavor for your small business. When you can reach more diverse clients more quickly, you have a greater chance of establishing a strong brand whose influence isn’t limited to local clients.

The world is a global village continuing to expand, intermingle, and conduct business. If you can establish your brand with such a mindset, you have a good chance of maintaining it for years to come.

Local Branding

15 Tips for Keeping Your Wedding on Budget

We already know that choosing bridesmaid dresses from Azazie is one great way to stick to even the tightest of wedding budgets. We asked wedding pros for their top suggestions for keeping costs in line, and they gave us 14 great tips!

Don’t Skimp on Photography

1. If you hire an amazing photographer he/she will be able to capture everything to look like you spent a lot of money even if you didn’t! Aaron Huniu, Aaron Huniu Photography

wedding-photography

2. It’s easy to go over budget on the photography. Try to barter. If you have a service the photographer might like ask them if they are willing to do a trade. Caroline Ross, Caroline Photography

Research Your Vendors

3. Wedding services can significantly increase the cost of your overall wedding budget. Do your research, you will find the perfect vendor that will compliment your special day and most importantly stay within your budget. Karissa Petrellese, NJ Wedding Pro

Discuss Your Priorities

4. When you’re really struggling to get your wedding spending on track, prioritize what truly makes the two of you happy. By saving, you’ll look back on your wedding day and remember how perfect it was. Justin Miners, Destination Wedding Directory

5. “Use your wedding as an opportunity to bring family & friends together. Sit around the table and do DIY projects together. Prioritize items on your checklist and stay on top of your budget. Ash Metry, Inspired Bride

 

Be Creative and Try DIY

6. Be creative when it comes to centerpieces: use an array of artfully mismatched cake stands to display dessert in lieu of expensive floral arrangements? Jutta Lammerts, Wedding Woof

7. DIY your Seating Chart! There are so many easy options that will add a personal touch, let you contribute something to the decor, and are simple enough for anyone to do, even if they have no craft skills. Amy June, Amy June Weddings and Events

8. Save money on your flowers by DIYing your centerpieces! Check out whether there are any flower markets near you, and willing wedding party members, and the morning of your wedding you can have a fun flower arranging party! Tracy Osborn, WeddingLovely

wedding-diy

Understand Your Budget

9. Set a range of amount instead of a solid amount. This will give clients room for flexibility as well as negotiation. Also, be realistic. If your number of guests goes up, know that your budget goes up as well.” Jo Ann, Apropos Creations

10. Couples need to know the big picture of how much money they have to spend so I can recommend vendors that will fit into their budget as well as their personality and style. Tracie Morris, You’re The Bride

11. Some of the smaller things that we forget to budget for could end up potentially costing a sizable amount – that is where you can stray from your initial expectations. Annie Cording, Wedding Ideas

Make Great Choices

12. Be sure to have your gown cleaned promptly after the wedding. The sooner it is cleaned, the better the chances for removing all stains and soil. Wait too long and you will pay extra for the special care required to remove set-in stains. Sally Lorensen Conant, Ph.D., Wedding Gown Specialists

weddings

13. Hiring a day of wedding day coordinator is seriously one of the best investments you can make for your big day. Not only can they help keep you on track budget-wise and save some serious dough by providing ideas on how to cut cost on items like flowers and decor.. they also help you keep your sanity while planning your big day!
Hosting an open bar at your wedding is a huge expense. Cut cost by offering beer and wine plus one or two “signature wedding cocktails” in lieu of a full bar. Carla Friday, Details Made Simple

14. Open bar seems like a good idea until you rack an almost $1,000 bill. Have a cut off time for the bar. This will help lower your cost on alcohol. Autumn Mae M, City Girl Desert Doll

15. Couples who have a positive attitude and seek professional and relevant advice have a better wedding planning experience. Camille Abbott, Ceremonies by Camille

Digital Branding

6 Examples of Great Co-Branding

Partnering strategically with another business in your marketing can be wildly successful for everyone involved. However, if the relationship isn’t constructed properly, a co-branding campaign could turn into an epic failure. Both companies have to be on the same page with their target audience, vision, promotion, and price to create a successful campaign. The whole point of co-branding is creating an agreement that will make both parties more successful than they could have been on their own by finding a partner that complements them well. There are plenty of examples of great co-branding and below you’ll find six from major brands that can help you in your own business.

Red Bull and GoPro

Red-Bull-and-GoPro

In 2012, Red Bull and Go Pro teamed up for the event “Stratos” which featured Australian Skydiver Felix Baumgartner jumping from a helium balloon 24 miles above the earth. During the jump, Baumgartner broke three world records, shattered the sound barrier, and used a Go Pro camera to capture everything. The event was wildly popular and a successful project for both Red Bull and Go Pro.

Stratos worked because both brands target the same audience. These companies market to thrill-seekers, extreme sports fans, and those who want adventure. Red Bull’s director of sports marketing Sean Eggert has said that “GoPro camera technology is allowing us to compliment the programming by delivering new athlete perspectives that have never been seen before.”

Cold Stone Creamery and Tim Horton’s

Cold-Stone-Creamery-and-Tim-Hortons

In 2009, ice cream chain Cold Stone Creamery and coffee shop Tim Horton’s launched a partnership where each company would put the other one’s menu in 50 of its stores. Executives from both companies decided to partner with each other because they share many of the same customers and each company does most of their business during different parts of the day. Tim Horton’s sees most of its sales come in during the morning and afternoon while Cold Stone serves more customers in the evening. After seeing an increase in sales during a test run, both companies decided to expand the initiative. The two even started offering joint menu items such as coffee floats after listening to the requests of customers.

This co-branding strategy made sense because each company looked at their sales activity and realized that they could complement each other since many of the same customers enjoyed products from both brands at different times of the day. They believed that creating co-branded stores would draw in more customers and they were right.

Uber and Spotify

Uber-and-Spotify

Who doesn’t like listening to music in their car? This partnership allows Spotify users to listen to their favorite songs while they’re in an Uber ride. When you’re waiting for your car to arrive you can queue up a playlist so that your song starts playing as soon as your driver begins your trip. It gives an exclusive experience for Uber riders, Spotify customers have another a reason to pay for a premium membership, and it also gives both companies a unique differentiation over competitors like Lyft, iTunes, Pandora, and YouTube.

MasterCard and Apple Pay

MasterCard-and-Apple-Pay

Both Apple and MasterCard understand that cashless transactions are where our society is headed. MasterCard became the first credit card company to support Apple Pay. This gave Apple an ample customer base to work with while it tweaked its service and gave MasterCard a brand new functionality that was exclusive to their customers. Apple has since teamed up with other major credit card companies to expand their user base.

Dr. Pepper and Bonne Belle

Dr.-Pepper-and-Bonne-Belle

The oldest partnership on the list started in 1975 between cosmetics company Bonne Belle and beverage company Dr. Pepper. After launching the flavored lip balm line Lip Smacker in 1973, Bonne Belle successfully formed a partnership to create Dr. Pepper flavored lip balm. This flavor of lip balm still exists today and continues to be successful.

Nike and Apple

Nike-and-Apple

This is an absolute no-brainer and is an example of very successful complementary branding. Nike knows that their customers who are runners want to listen to music when they exercise and track their progress. So, they formed a partnership with Apple so that their customers could do both. Nike developed a footwear line called Nike+ and Apple created a microchip that fits into the shoes which records the users progress when they activate the feature from their iPod or iPhone. This microchip will tell the user statistics like the number of calories burned, speed, distance, and time. You can even program your Apple device to start playing a particular song when you reach a certain point during your run.

Conclusion

Co-branding can be an excellent way to grow a company without having to make a major investment in resources or create expensive marketing campaigns. It creates a “best-of-both-worlds” relationship where each business benefits from the reputation, image, and customer base of the other. However, co-branding isn’t an end all be all solution and should be executed with caution. If co-branding initiatives aren’t performed correctly, they can turn into absolute blunders. However, if executed properly, they can pay off greatly for all involved and make customers happy. Did you know that having a pet around could make you better at branding? Learn more here.

Digital Branding

The Top 5 Best Ad Campaigns of All Time

What makes people buy? The best advertising campaigns are able to invoke an emotional response from consumers, connect, and engage with them at their core. A product rarely achieves advertising success based solely on merit. The best marketing and ad campaigns psychologically and emotionally create a response in all of us. With the growth of the internet and social media, brands are constantly fighting over the attention of consumers. To make your product or brand stand out you must get creative. Here are four brands that created insanely successful ad campaigns.

Dos Equis – The Most Interesting Man in the World

Dos-Equis---The-Most-Interesting-Man-in-the-World

In 2006, Dos Equis took a drastically different approach to selling beer. Instead of positioning their product as a must-have for getting the attention of attractive women, Dos Equis turned their beer into something that promoted distinction and curiosity. Played by actor Jonathan Goldsmith, the character “The Most Interesting Man in the World” says the following tagline at the end of every commercial: “I don’t always drink beer. But when I do, I prefer Dos Equis.” The ad campaign was so successful because it didn’t feel like a commercial. It felt more like a comedy short. Viewers became enamored with the character’s experiences and the character has even been turned into an internet meme. This unique positioning by Dos Equis opened the company’s product to a wider, more youthful audience.

California Milk Processor Board – Got Milk?

California-Milk-Processor-Board---Got-Milk-

California milk sales rose 7% in one year thanks to this clever ad campaign. The interesting part of this campaign is that it wasn’t created to target non-milk drinkers, but those who were already drinking milk. This is important because it’s not always beneficial or cost-effective to try and reel in a new audience. Sometimes, it’s better to market to your current audience and get them to not only start buying your product more, but become fans that promote your product to others as well.

Old Spice – The Man Your Man Could Smell Like

Old-Spice---The-Man-Your-Man-Could-Smell-Like

You usually don’t see a lot of overnight successes in online marketing but Old Spice’s “The Man Your Man Could Smell Like” campaign is an exception. In February 2010, ad agency Weiden + Kennedy launched the first commercial in the campaign, featuring actor Isaiah Mustafa, and it was a viral sensation. Later that year, Wieden + Kennedy devised a social media video campaign in which Mustafa made 186 video responses to viewer comments online. Wieden + Kennedy creative director Jason Bagley described it by saying, “We were creating and sending miniature TV commercials back to individual consumers that were personalized, and we were doing it on a rapid-fire basis…No one expects to ask a question and then be responded to. I think that’s where we broke through”. The video responses made this campaign extremely successful. Weiden + Kennedy capitalized on the momentum of their initial TV spots and engaged with followers and fans. Through all of this, sustaining the brand’s new image and voice were always kept as a high priority.

Dove – Campaign for Real Beauty

Dove---Campaign-for-Real-Beauty

In 2004, Unilever discovered that only four percent of women thought of themselves as beautiful. So, with the help of Edelman Public Relations and Ogilvy & Mather, the company launched a campaign that challenged people to rethink how they perceived female beauty. The campaign gained a flood of attention from the media and discussions of female beauty started taking place on talk shows, in magazines, newspapers, and online. One ad features a sketch artist who first draws a woman’s face based on the woman’s description of herself. Next, he does a sketch of the same woman but based on someone else’s description. Once complete, the sketches are both posted side-by-side and the subjects look at them. In every case, the drawing based on a description from a 3rd party is more flattering than the woman’s own description of herself. This video went viral and contributed in a big way to the success of this ad campaign. This campaign was successful because it touched people emotionally and allowed people to realize that “normal” standard for female beauty isn’t always attainable and that just being yourself is enough.

Progressive – Flo

Progressive---Flo

It’s not easy to make insurance interesting. With the help of stand-up comic Stephanie Courtney, Progressive launched an ad campaign that featured an upbeat, perky sales agent named Flo. In these commercials, Flo talks to customers about Progressive’s features in a sitcom style setting. Viewers loved the ad campaign so much that Flo has appeared in over 100 commercials since 2008. Progressive was able to successfully break away from the negative public perception that people have of insurance companies by creating a fun and interesting character.

Conclusion

Creating amazing, viral marketing isn’t easy. For every incredible success, there are many more failures. However, if you focus on engaging with your customer and creating a psychological and emotional connection with them, you’ll be well on your way to creating a successful campaign.