Category: Legal Branding

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Legal Branding

5 Lucrative Ways Photographers Can Promote and Sell their Works

Marketing and advertising are a bit challenging for the photography profession. You probably mastered your skill right and practiced it. However, you cannot make enough money without a selling platform. As a photographer, you may wonder, “how do I sell my work?”. You probably came across several ways online but never get the suitable one for you. The secret is not in many options, but the best working option.

In this guide, there are five most popular lucrative ways you should consider. As you read further, you will discover strategies to put them to use and profit with.

1. Sell your Work Online.

If you want to attract target customers, here is a strategy you should consider. 

An average person goes online every day. Either people accidentally or intentionally come across your work, there is a bigger chance of selling than keeping them in stores.

You can choose a less expensive method by using an online seller platform. All you need is to give a commission from the profit, and you are good to go.

2. Creating a Getty and Flickr Images

These platforms help build upcoming and professional photographers by showcasing their works to the public.

After creating an account on Flickr, you can let people pay for your work before using them by licensing with Getty Images. 

Whenever a person requests for your work, Getty images would contact you for permission and pricing. Hence, ensure you upload your best photos on Flickr.

3. Share your Stories

People believe stories more than facts or statistics. Many people assume that every picture has a story behind it. This is especially true for travel photographers. If you love to travel, it becomes a plus for you. You can sell while having fun at the same time. A convincing and relatable story would attract just the right audience.

4. Create a Photo Book

Photo books allow you to customize your products and people with your photos will be able to decorate the walls. You can add a text or quote of your choice. It is also a good deal for clients that want to save family and friends memories in a book. This may sound traditional, but creativity wins people’s hearts.

5. Try Other Photography Niches.

If you are stuck with a particular photography type, it is high time you moved on. You can explore the trending and most selling photography options.

  • Getting involved in wedding photography to promote yourself.
  • Club photography can spice your selling point. Also, you are likely to meet potential customers at this place.
  • Try real estate photography and get yourself rich gigs. Housing and estate are the fastest selling industries in the world today.
  • Collaborate with a real estate agent or interior designer and get your works out there.

Summary

Your personality determines the best-selling point for you as a photographer. For instance, serving under another photographer, allows you to build your portfolio. Also, being a good photography teacher can fetch you some money. Gather interested students, and use the referral approach to attract customers and sell your works.

Legal Branding

Five Ways to Finance your Rebrand

If you’ve been thinking about rebranding your business, there has never been a better time. The COVID-19 pandemic has had an indiscernible impact on the economy. Both individual businesses and specific fields at-large are having to pivot and change their trajectory.

Rebranding isn’t always cheap, however. Changing the name of your business, the graphic design associated with it, and all the associated products can be incredibly expensive. Still if it is time to rebrand your company, it is worth the cost. Below are five ways to finance the rebranding of your business.

Find New Investors

The first thing you need to decide is whether or not you are going to partially or fully rebrand your business. A partial rebrand is popular for companies who want to keep some of their clientele and attract new customers or clients. You can find new investors before a partial rebrand, but it might be easier to get people interested in investing by conducting a total rebrand. While it depends on what the goal of your rebrand and new version of the business are, if you are fully pivoting new funders could be interested in the new direction. It’s only natural that different people are interested in different things.

Cut Down Overhead

Another way to fund whatever kid of rebrand you have in mind is to cut down the overhead. There are a variety of ways to do this, one being to minimize your staff. You can move to new offices or inventory warehouses. Change how much of a product you are manufacturing or a service you’re providing. Move your business rebrand and marketing online. With many ways to decrease your overhead, there are probably ways to fund the rebrand that you hope will make you and your company more money and provide the ability to expand.

Take Out a Loan

Of course you could take out a loan. Loans come in a wide array of forms. Everything from low-interest business loans to one hour payday loans can be used to fund a business, but the larger the loan and higher the interest rate will modulate the risk.

Any business-owner should take into account risk and if you keep your risks low you will be able to keep going forward despite any failures. However, big risks may lead to big rewards. Loans are effective, but it’s vital to know what you are getting into before you agree to particular loan agreements.

Ask for Support

Is your business small? Are you beloved by a local community? Do you have a team that is passionate about your work and rebrand? Well then you might think about asking these people for support. Keeping your audience in mind will reap benefits. If you’re worried about the cost of rebrand, speak out about it. Be clear what’s at stake. When people truly care about what you are doing and are loyal to the management, they will likely provide their support in any means they can. Support doesn’t just come in the form of money. Think about what needs to be done and ask talented people if they can contribute to the process.

Do-It-Yourself

Which parts of the rebrand can you do yourself without hiring someone to do it? What don’t you need to buy? What can you make? You’ll be surprised how much you can save by doing-it-yourself. Put your team to use in new ways. Ask around about what they can offer the rebrand possible. Who knows what your staff is capable of? You might even find someone who can take hold of the graphics, art, and visual rebrand or someone who can reorganize your business and promote it to investors and new customer demographics.

Rebranding isn’t easy, but it just may be the best thing you can do for your business. If you’re finding yourself in a position to make a pivot, expand, and invest in the company, the process could be the difference between toiling in obscurity and taking the business to a whole new level.

The COVID-19 pandemic isn’t over but there is a light at the end of this long tunnel. The economy will fully reopen, making now a great time to get your rebrand done and be ready for when people have more money to spend on your product, service, or investing in the new version of your company. 

Legal Branding

Digital Product Development from a Marketing Perspective

Successful companies tend to departmentalize their operations to maximize productivity and improve management efficiency. With that said, businesses can’t function if their departments can’t find ways to work together. It’s especially true when it comes to the marketing and product development divisions of an enterprise.

While it’s true that marketing and product development should function separately for the majority of the time, the two departments cross paths at critical moments. Both sections will fall short without collaboration, causing the entire operation to struggle. 

With this in mind, marketing professionals need to understand their role in the digital product design and development process. Likewise, developers, designers, and product managers need to embrace the insights and expertise provided by their sales-minded colleagues.

Customer feedback

The most helpful information a marketing team can provide product development staff is an insight into the customer’s mind. A company’s marketing department will have the data and experience to fill in the gaps about customer wants and needs. Development teams that lack these crucial resources are at a significant disadvantage. Meanwhile, marketing personnel that can’t relay their findings are failing to reach their full potential.

Competitor analysis

Marketing professionals tend to be well-versed in what the competition is offering. That information can prove vital to the development of a popular product. While many digital product developers are understandably cautious about getting too wrapped up in what competitors are doing, that doesn’t mean that information isn’t useful. It establishes a baseline, encourages creativity, and drives ingenuity. It can also teach lessons on what not to do going forward.

Built-in allure

What company doesn’t want to sell a product that drives consumers wild? While not every business will develop the next iPhone or other revolutionary product, they can take steps to make their products as enticing and exciting as possible. More times than not that involves collaboration with marketing professionals with insight into what customers want.

Life cycle refinement

Quality products are designed with their entire life cycle in mind. Given the inevitability of obsolescence, it’s easy to see how marketing plays a vital role in mapping out the life of a digital product. When the marketing and product development teams work together, the product life cycle can be refined to transition to new generations. That way, customers aren’t blindsided by the need to upgrade. They’ve been briefed courtesy of the marketing department. Meanwhile, the product development team can incorporate marketing insights into their life cycle planning.

Elevated excitement

Designers and developers need a hype man in their corner. Otherwise, some of the most incredible innovations and improvements can be lost on the consumer. By getting the marketing team involved with product development, companies can develop more exciting ad campaigns. Companies should also consider the benefits of having marketing personnel participate in the product testing phase. That way, the marketing strategy stems from user experience rather than customer expectations.

Broader horizons

Products are geared towards the target customer. But what if the target market could expand to include a wider swath of consumers? The sales increase would justify the necessary tweaks during the product development process. However, the potential for market expansion is something developers will likely need marketing pros to explain. In doing so, they help shape future products and grow company revenue at the same time.

It’s clear that large companies perform best when tasks and responsibilities are divided amongst several departments. However, these various sections need to come together from time to time. That’s because the whole is greater than the sum of its parts.

With this in mind, product developers and marketing experts must understand the importance of working together. When it comes to launching successful products, you can’t have one without the other.

Legal Branding

How to Avoid Becoming a Victim of Your Own Success

You worked hard for your success, and the change is rather sudden. As exciting as this time is, you mustn’t become a victim of this success, and the following tips will help you avoid that.

Invest in Wealth Management

As a business rises in success, expenses start to increase as well. You need to keep that in mind. Just because more money is coming in doesn’t mean you can spend it. Don’t inflate your overhead because you might have to reassess your expenses. Some business owners start to invest more money because they see success. You don’t want to do this without thinking things through. In short, business owners sometimes lose focus on wealth management, which hurts them in the long run. You want to look for firms specializing in wealth management in San Diego and other cities with a high concentration of entrepreneurs. That way you find an expert with the right experience to guide you through financial success.

Outsourcing is Vital

For a long time, you had to handle everything in-house, which makes sense. You didn’t have the revenue to spend money on outsourcing, but now you do. Move things around so that you can outsource some tasks for your business. This includes things like IT services, accounting, and anything else you know takes time away from you or others in your business. Your employees’ time is precious, and you need to make sure their time is used wisely. Keep in mind that outsourcing is a temporary fix. You may need to hire people later on when you’ve got a hold of your new success.

Time Management Focus

It’s essential to put a new focus on time management for your team. You’ve taken a significant step in that direction by outsourcing some work that isn’t too important to your business, but you need to invest in time management. If your team is no longer working on accounting, they need to understand their new duties. Train your employees to focus on what matters, and let them know what you expect from them every day. You’ve got more tasks, customers, and they’re all expecting a lot from your business. If you can’t figure out how to offer the same level of products, services, and attention to all of your customers, you’ll start losing them, and that’s not what you want.

Keep Eyes on the Prize

Success could also make it easier to get your eyes off the prize. Your business has a goal, and you can’t forget that. Most successful companies focus on what they can offer customers. The value you create is the reason you’re successful right now. Others see this value and continue to come back because of it. The problem is that success could cause you to lose sight of that and make you focus on the money. You have to continually find ways to make your offerings more valuable and let the cash come on its own. If you don’t do this, what you’re offering might become less valuable, which leads to failure.

Cautious of Personal Financial Problems

That wealth management company you’re looking for to help your business should help you, too. Success can make a business owner spend more money than needed because he or she sees a little success. You have to remember that this bit of success is fragile. If you make the wrong moves, everything can come crashing down. You need to protect yourself now. The urge to celebrate in style, buy a new car, upgrade to a bigger house, and other emotional purchases gives you greater financial obligations. That success you’re seeing will become smaller if your expenses rise suddenly. Stay focused on finding balance before you do anything significant in your life.

There you have it. You have some things that could make you become a victim of your success. Hopefully, you stay clear of any mistakes and stay focused because your business needs that.

Digital marketing agency at work
Legal Branding

Why Your Company Needs To Be More Flexible Moving Forward

What was once considered strange with remote and virtual work has become the norm, and that trend may not change any time soon. 

The disruption from the traditional work model of 9-5 schedules, with everyone on-site and accessible, has forced many businesses to re-examine and rethink their office processes. While most companies were forced to adopt some form of remote work, the goal is to reopen slowly and bring staff back, in at least some form. 

Remote work proved itself advantageous over the years, plus that it’s been widespread. However, while most remote workers report higher levels of job satisfaction, there are also some challenges associated with being remote. 

Workers report feeling happier working remotely but more inclined to work longer and take fewer breaks due to working from home, which can cause stress and burnout among remote workers. 

One such challenge reported is the lack of interpersonal communications and problem solving taken for granted before the pandemic. That situation has put businesses and team managers into a bind trying to find a workaround solution to conflict resolution, problem-solving, and motivation. 

These problems and the increase in overall job satisfaction aren’t isolated to office work either. Technology, logistics, restaurants, and retail all have been disrupted as well. 

The pandemic has created various issues for the traditional model, but some sectors have an unprecedented opportunity to pivot and flourish during the transition back to a more “regular” society. 

Industries that specialize in Software as a Service (SaaS) or other digital products are well situated to build on their client base. Artificial Intelligence is another industry that has a great opportunity. 

Fulfillment Centers As The Ideal Model

Another area that business may flourish is by focusing more on remote work and less in-person structures. However, as discussed earlier, remote work isn’t a panacea. 

It should be approached with a very logical process of troubleshooting and team building, and improving team communications. Still, the opportunity exists for a company to be more flexible as things return to more “normal.”

One in-person advantage is with the use of fulfillment centers rather than traditional warehousing. With a warehouse, you have overhead and expenses ranging from property leasing, insurance, labor, and physical inventory. That doesn’t take into the equation other factors such as packing and shipping costs. 

With utilizing a fulfillment center, your business is looking for flexibility in providing your products to your customers at a cheap cost and timely delivery. 

A fulfillment center is a low-cost option to house, pack, and ship your products without adding massive expenses. In today’s instant culture, getting your product to a customer fast is the name of the game. So speed is of the essence.

With traditional warehouse models, you have to house, pack, and ship your product. Depending on the location of your warehouse, that process and distance may slow down the timeline for your product to arrive to your customer. 

Fulfillment centers are located throughout the United States, and the closer proximity to a buying customer will allow a faster delivery time for your product to arrive. 

Amazon is one of the largest and most apparent fulfillment centers, but did you know companies such as Coca-Cola operate almost entirely through fulfillment centers? 

For Coca-Cola, syrup and water are the basis of their product. These ingredients are easily operated through fulfillment centers. Coke’s move over the years to fulfillment centers in lieu of warehouses used by Coke has made them much leaner in their overhead and much more profitable. 

The businesses that can pivot and change their procedures are most likely to come out of the pandemic disruption the healthiest. 

One of the better solutions for retail or any other business that relies on physical products is to consider cutting costs on traditional warehousing and explore the advantages of fulfillment centers. 

Taking a flexible approach to providing the best customer service at the cheapest and fastest return times is crucial for businesses as they emerge from the pandemic disruption. 

For tech and SaaS companies, that flexibility is partly built-in already. Of course, not every business is as adaptive, but all should be considering thinking about their operations in an “outside the box” type of way to better position themselves for both the short-term and long-term. 

However, those companies that provide physical products need to rethink their business models and consider utilizing a fulfillment center as a profitable alternative to operating a physical warehouse. 

Legal Branding

6 Tips For Creating A Beautiful, Classy, and Productive Home Office

Americans enjoy working from home. You may have been working virtually and seeing that this could be an ongoing trend in the future.

If you’re working remotely and loving it, you want to create a beautiful, classy, and productive home workspace. There are many ways to achieve this – even if you are renting, living with roommates, or in a small space.

Let’s look at some of the major moves to create a beautiful space.

  1. Mount The TV on The Wall

Start here, as this is the fastest way to upgrade your space. Take the TV off the table or cabinet and onto the wall. If you’re used to having a television dominate your room, you’ll be delighted to see the transformation.

A TV wall mount makes the room instantly look upscale and modern. It eliminates clutter. It eliminates the need for a television table or cupboard. All this extra space instantly gives your room a classy finish.

  1. Remove Clutter

With the television mounted on the wall, you’ve got a lot less clutter. Many people find that the space around a television can be a magnet for random stuff. With this clear, you have a lot more room to play with.

While you’re removing clutter, look around. Notice other places where you can reclaim space. Perhaps you don’t need all those piles of newspapers and magazines. Check through your books to make sure they are relevant and interesting. Sort any piles of clothes, equipment, or mementos. 

Take a walk through your living room, dining area, and bedroom. Once you start decluttering, you’ll get into it as a healthy habit.

  1. Reclaim Space

Look for space that is ripe for transformation. Maybe there’s a closet that you never use. Perhaps a corner of the room that was lost under a pile of clothes, books, or unused sports equipment. 

As you reclaim the space, you’ll get fresh ideas for how to set up your home office.

  1. Think Like an Architect

Imagine your space in terms of a natural flow. Look for a cozy corner to set up your office desk, chair, and light. Organize so you have easy access to outlets and natural airflow. 

As you practice thinking like an architect, consider how you’ll use the space. Look for space where you can focus without being interrupted. If you have the possibility, organize your home office with a door. If you don’t have a door, add a curtain or moveable frame. Even a visual room divider can create a psychological and physical boundary.

If you live in a house, it is a great idea to at least occasionally go outside and work on the terrace or in the yard. To make your stay more comfortable, add Curb Appeal to Your Home and Front Yard.

  1. Experiment and Refine

Once you set up your TV, declutter, reclaim space, and notice ideal settings – be ready to play. You may find that the morning light is best on one side of the room. If you’re aiming to be up at the crack of dawn, this can influence where you position your office setup.

Alternatively, if you are working at home with roommates or family members, pay attention to the habits and needs of other people. You may want to look for the area where you can get privacy as a top priority. In other words, avoid setting up your workspace in a hallway, kitchen, or dining room. These are areas where you are sure to be interrupted regularly.

  1. Personalize Your Space

A workspace is best when it feels right to you. What personal touches will help you feel at ease and in a work mindset? As a professional, you know the value of branding in all aspects of your business. 

Creating a personal brand for your office helps you get in the mindset for creative work. Would you like to have plants and flowers in view? Would you feel inspired by quotes, photographs, and drawings? 

Balance your space with items from nature. This could be a beautiful photograph, piece of cloth, or basket of natural fibers. By paying attention to personalizing your workspace, you’ll notice a subtle change. It can become a place where you feel at ease, efficient, and able to focus.

Sum Up

There are many advantages to working from home. You don’t have to get stressed in a long commute. You can quickly go to work, and escape from it. You can work when and how you like. In many ways, working remotely has transformed how we live and work. This is likely to continue in the future.

With your beautiful, classy, and productive home office, you’re ready to do your most creative work.

Legal Branding

Keep These Essentials in Your Briefcase at All Times

What do you keep in your briefcase? Does it change from day to day? Does it depend on what’s on your schedule? Do you make changes when you’re traveling?

There is no shortage of briefcase essentials, but remember this: no two people are the same.

For instance, if you’re a traveling salesperson, you won’t have the same items in your briefcase as someone who works from home a few days per week.

There’s no right or wrong answer as to what you should keep in your briefcase. It depends largely on your job, personal requirements, and professional requirements.

With all of that in mind, let’s check out some of the essentials you should consider adding to your briefcase in the near future:

  1. Pain medication

This isn’t to say that you’ll use pain medication every day of the week. In fact, you may never use it. That being said, you want to make sure that you have it available if the situation calls for it.

For example, if you find yourself traveling for the day and begin to suffer from lower back pain, it’s nice to know that you have the medication you need to find relief. 

  1. Topical CBD oil

The popularity of CBD products is on the rise. If you’ve yet to learn more about topical CBD oil, now’s the time to do so.

Sticking with the example above, rubbing CBD oil onto your lower back can help reduce or eliminate your pain. 

A bottle of topical CBD oil will not take up a lot of space in your briefcase. You’ll feel better about yourself when you always have this nearby. 

  1. Pen and paper

Even though you rely heavily on your smartphone, it never hurts to have a pen and paper nearby. 

Maybe you want to jot down notes while you’re flying. Or perhaps you need a piece of paper because your phone has died.

You don’t need to overdo it. In most cases, a single pen and a few sheets of paper are more than enough. 

  1. Reading material

There will be times when you have nothing to do but read. And when those times arise, it’s nice to know that you have plenty of reading material in your briefcase.

This can be anything from an ebook that you printed out to an industry trade magazine.

There’s no shortage of reading material out there. Add to your collection regularly and rotate through it as necessary. 

  1. Healthy snacks

There’s a difference between snacks and healthy snacks. The word healthy is key here, as eating poorly can impact your ability to maintain your energy, think clearly, and make it through your day.

For instance, it’s better to eat a banana than a chocolate bar. 

Tip: load up your briefcase with healthy snacks that have a long shelf life. This way, you don’t have to change these out on a daily basis. 

Frequently asked questions

As noted above, you can keep whatever you want in your briefcase. There are no rules that you need to follow. 

As you attempt to put together a briefcase that gives you peace of mind, here are some of the most common questions to address:

  • How much space do you have in your briefcase?
  • Is there anything you can remove to make more space for the essentials?
  • Is it time to upgrade your briefcase? 
  • How often should you review the contents of your briefcase?
  • Do you need to change the contents of your briefcase based on your schedule for the day?

Don’t shy away from these questions or any others that come to light. 

Final thoughts on packing your briefcase

It doesn’t matter if you already have a briefcase or you’re comparing some of the better models on the market, there will come a day when you need to decide which essentials to include in it.

Once you have all the essentials in your briefcase, it’s time to put your packing to the test. As days turn to weeks, ask yourself if there’s anything you need to change.

What do you keep in your briefcase? When was the last time you thought about this?

Legal Branding

What You Should Know About Financial Stress

Have you been cooped up for the last year, putting everything on credit cards? If so, you may be feeling the stress of multiple high-interest bills that you have to pay every month.

If you’re struggling, feeling confused, and maybe even hopeless—take heart. There are things you can do to consolidate high-interest loans into a single, fixed payment.

It may seem like a dream come true, but there is an alternative to what may seem like an impossible situation. It’s called: a personal loan.

Let’s look at how this can reduce financial stress.

It’s Possible To Get Relief

There are reputable companies that specialize in loans for debt relief.

These financial instruments fall into two categories: secured and unsecured. Secured means you need to put up something as collateral. The something could be a house, car, or other security that you are pledging to get approved. Because you’re offering this item as collateral, the lender can possess it if you default on payments. 

Why does this matter to you? It explains why secured loans often have more flexible terms. You may be eligible for a lower credit score. Secured personal loans are often available for a larger amount and with lower interest. 

The second category is unsecured loans. These are available without providing collateral. However, you need to provide your credit score. You also need to show that you can repay the loan. Unsecured loans often have a higher interest rate. 

Shop For The Best Solution

Fortunately, you don’t have to get dressed up and go talk to a formal person in a bank or institution. It’s entirely possible to do all the shopping for loans by doing an Internet search for a loan agency. In just minutes, you’ll get a good sense of your options, costs, and personal loan requirements.

As you’re shopping, take some time to evaluate the best options for your needs. Compare loan amounts, interest rates, service reviews, and terms. Consider your situation such as how much money you need to consolidate debt, your ability to repay, and your overall financial picture.

Know Your Credit Score

Waiting for a loan can be stressful. That’s why it helps to know your credit score –before you apply for a loan. Your credit score helps you position your application for fast and positive approval. 

Knowing your score can also alert you to any misinformation on your credit report. If you get a credit score, get it from all three credit bureaus. Go over the report with a fine-tooth comb. Make sure that you don’t find any errors or misreported information. 

If you do find any errors, take the time to dispute and correct them. 

While this may seem like a lot of work, everything you do to improve your credit score may improve your chances of getting the loan you want.

Get Organized

Finding all the information for loan applications takes time and attention. Otherwise, you’ll feel nervous and stress. It is helpful to get all your paperwork in order.

Organize so you have everything you need, at your fingertips. Incomplete loan applications can be immediately rejected. 

Budgeting Reduces Stress

A budget sometimes sounds dull and dreary. However, budgeting can make it a whole lot simpler and easier to plan your monthly expenses. With a personal loan, you’ll have a fixed rate of interest. This makes it a lot easier to budget what you have to pay each month.

With a fixed interest rate, your loan will remain locked in. You’ll have the security of knowing how much money you need to pay each month, for the length of the loan. 

This knowledge can help you make other budget-conscious choices. 

For instance, you can evaluate your total fixed expenses such as car, rent, or mortgage. Your budgeting can inspire you to make lifestyle changes. These could include finding free activities to reduce stress such as yoga, walking in nature, and bicycling. It might include shopping at farmer’s markets, eating more fresh foods, and cooking at home.

With a budget, you can focus your sights on having a healthy, stress-free financial life.

Sum Up

If you’re tired of feeling stressed about your finances, you may want to consider a personal loan to consolidate debts. If you want to take control of your finances and stop paying high-interest rates on multiple cards, this can be a smart move. A personal loan may be a wise way to simplify your financial life and find stress relief.

Legal Branding

These 3 Things You Didn’t Think We’re Important Are Making a Huge Impact on Your Business

We all know that both god and the devil are in the details. When it comes to business, those details really matter. The problem is that no one person can keep up with all the details. Further complicating the issue is that many of the details don’t make any measurable difference. A lot of people end up getting stuck on things that, in the grand scheme of things, aren’t very important. Some detail-oriented business owners are their own, worst enemy. 

That said, there are quite a few small details that end up making a very big difference on the bottom line. It is not just the things you implement, but also the things you fail to implement. You can’t try everything. Down that road lies madness. What you need is a full-proof method of picking out the handful of little things that will move the needle in the right direction. If you are a big company, you can afford to try a lot of things at once. Fail fast and succeed faster. By all means, don’t jump on every fad that gets trumpeted from the latest business books for dummies. Just don’t avoid the following marketing ideas:

Display Your Credentials

If you have a degree, certification, or license in a particular field, don’t be humble. Marketing is no place for humility. Have it enlarged, framed, and hung on the wall. Include the fact in all of your advertising. And let people know that you really do know what you’re doing. That is information people want to know. It doesn’t matter if you are well liked. You will not be hired by people who like you. Customers will seek out your services when they trust and respect you. They have to believe that you know what you’re doing, and can help them with their problem.

Even if you cannot go back to a campus to complete your degree, you can still get your online architecture degree. When it comes to something like architecture, people are not looking for competence. They are looking for expertise. Some businesses market their many years of experience. Others market their deep ties to the community. Those are good things. Your competitive advantage can be that you have the expertise to get the job done right. 

A Memorable Logo

Don’t give the job of making your company logo to your kid. This isn’t a learning opportunity or a morale booster for an enthusiastic 16 year old who is vaguely competent at drawing. You need to take your business more seriously than that. The importance of logo design for your business cannot be over-exaggerated. In many cases, it is the difference between people choosing your business or the one two doors down. When they see and remember your logo from a display ad, they are much more likely to give you a try because they feel like they are already familiar with your business. 

There are many elements that go into making a good logo including the following:

  • Color
  • Size
  • Graphical detail
  • Lettering

Some logos evoke a sense of the familiar, satisfaction, and home. Some symbols have the opposite effect. When done right, a logo is shorthand for all the good things your business stands for. You can also create online company logo to save your time and can get effective result

A Social Media Campaign

We are well past the time when it was okay to be apathetic about social media. You are in business. And if you want to stay in business, someone should be talking about you on Facebook, Twitter, Instagram, and Pinterest. If you don’t know what all those sites are, stop what you are doing and hire someone who does. Those are the places where your next customers are. And if you have not heard of those places, billions of people have not heard of you. Facebook, alone, has roughly 2 billion users, You can’t afford to ignore a market that size. When it comes to media, you can either be prosocial or antisocial. Choose wisely.

Marketing is one of those areas where it has all been tried by someone. Not everything works the same way for every company. But most of the successful companies you can name have at least these three things in common: impressive credentials, a memorable logo, and a strong, social media presence.

Legal Branding

5 Tips For Business Owners: Less Stress and More Success

Starting, building, and running a business can be stressful. In recent months, many more business owners are realizing that less stress leads to more success.

Are you curious about how to lower your stress? Are you noticing that your stress levels have skyrocketed? Are you struggling with sleepless nights, ruminating thoughts, and financial worries? 

While the new normal may not be fully in view, you deserve to have less stress – and more success. Here are 5 strategies to help you achieve a calmer, healthier, and happier state of mind.

Build Your Team

In recent months, many business owners have realized that they have one remarkable resource. Their team. During difficult times, employees have risen to new heights. People have stepped forward to volunteer, work more hours, and pinch-hit in areas beyond their normal expertise.

Many leaders now realize that their teams are their greatest resource. Going forward, business leaders are making changes to engage employees, provide more room for on-site decision-making, and expand the scope to allow for variations at different locations.

Start With Branding

Branding may seem like something that is only important for big companies, like the global brands we use every day. However, even smaller companies and organizations now realize how important it is to have a logo for branding, right from the start.

A logo says so much about your values, your commitment, and your dedication to your community. Rather than waiting, invest early on. Decide on colors. Focus on fonts. Engage employees to get support for final designs. 

Look for opportunities to bring your logo to the public eye and connect with your target market. Logos are a key dimension of how people find out about your products and services. Place your logo on cloth grocery bags to support earth-friendly shopping practices. Put your logo on hats, t-shirts, mugs, and water bottles.

These items will be in use in the homes of your employees, customers, friends, and contacts. Once you start investing in your logo and promotional items, you’ll see that certain items are more popular than others. 

Work with your design and marketing team to create seasonal and project-specific offers. Your logo is doing the heavy lifting for you. You may even notice that you can reduce your advertising budget due to the effectiveness of these marketing campaigns. 

Get Financial Support

Whether you’re a new business owner or a seasoned entrepreneur, you know the vital importance of getting support. As communities continue to work together to get through COVID-19, it’s helpful to stay connected with your network.

Get the financial support you need and deserve from your credit union. You may be able to get assistance for checking accounts, savings accounts, mobile banking, and more. Are you living in San Diego? Do an Internet search for San Diego credit union. Are you living in San Francisco? Go online for San Francisco credit union. 

Take a minute to discover avenues of support for your financial needs. Just knowing your options can provide peace of mind and help you have less stress.

Reduce Employee Stress Levels

Connect with your employees to find out what situations and conditions are contributing to stress levels.

Many owners find that exploring the topic of workplace stress helps employees speak openly about long-standing issues. You may find that with a little investigation, your staff will appreciate your care and inquiry.

Are you able to offer flexible work schedules? Working onsite continues to be a source of stress for many people. A recent survey from the Pew Research center shows up to 71% of employees are still working entirely remotely. 54% of employees say that they would prefer to continue working from home, even after the pandemic.

Reduce Personal Stress Levels

Stress management is something that applies to you too. According to Mayo Clinic experts, you can lower stress with a 4-part strategic approach. The four components are called the 4 A’s: Avoid, Alter, Accept, and Adjust. 

Savvy business leaders know that managing personal stress is key to staying healthy and successful. If you’re running a small company, make stress management a priority. Delve into the issues that you are finding stressful.

Sum Up

With these tips, you can move towards effective stress management and stress relief. By building your team, branding your business, getting financial support, and lowering stress for employees and yourself—you are taking decisive action. Yes, you can lower your stress and achieve more success.