Category: SaaS Branding

SaaS Branding

How Headphones Can Improve Your Productivity at Work

In order to break down barriers and promote collaboration between each company’s department, open offices are becoming increasingly popular in recent years. However, they can also increase distractions at work, so that you’ll end up hearing the gossip and chit-chats of your colleagues a few desks away. Under this circumstance, you would be glad to have a pair of headphones, which are a really helpful companion at work. Here’s why bringing your headphones in the office is a pretty wise decision:

1.Get in Your Work Zone

Putting your headphones on can help you to create your own work zone amidst open office with low or no partitions. You may have seen your attention wander because of co-workers’ chats and other ordinary activities. A pair of noise canceling headphones can help you to screen out as much as three-fourths of office chaos soundtrack.

It can also be a perfect way to discourage others from interrupting you when you are on a roll with a task that requires concentration and deep thought. Some workers sometimes put their headphones on to prevent interruptions caused by listening to anything because it can release a signal that you don’t want your work zone to be broken into. Therefore, your colleagues will be (or they should be) less inclined to come over to talk with you unless absolutely necessary.

In some ways, headphones can improve your focus at work as well. When you turn off the noise of your open office and filter the unimportant interferences of your colleagues, the tasks that you are struggling to focus on will become a lot easier to knock out.

2. Make You Insanely Productive and Creative

There is an overwhelming amount of research out there prove that a pair of headphones with music on is helpful at work. It can positively impact your brain’s reactiveness and make your nine to five schedule more productive and creative. That’s because headphones with melodious sounds on will activate the release of dopamine in the reward area of your brain. So you will feel like tasting a delicious food or smelling a pleasant aroma.

The result of this stimulation can pump up your energy and give you a positive mood. If you’ re not in the right situation at work, you need a headphone like SOMIC headphones. Put it on with pleasing tunes, and it will break you out of just thinking one way and influence your productivity, specifically for the tasks that require a lot of creative thinking or problem-solving. Your ability to organize material and recognize letters is much faster in positive feelings; thus it can get easier for you to come up with better ideas and solutions to a problem.

When you are in a negative situation, you are more likely to make a decision hastily; you may close your mind to alternative suggestions. If your company is headphones friendly, put it on! Your task performance will increase significantly if you’re in a good mood, and you will perform better than those who sat in silence with headphones off.

3.Create Your Unique Working Atmosphere

You can create your unique working atmosphere with headphones on by choosing different kinds of music to listen to according to the task you are performing. If you are on tasks that require concentration, organization, and inspiration like writing, ideas-creating, you’d probably want to pick some soft, mellow music without lyrics. Such music can reduce distractions as well as help you to get your creative juices flowing and knock out your tasks that are hard to stay focused on. Conversely, you are recommended to choose video game music that can motivate you when you are doing tedious tasks. It has been proven that music like this is wonderful for getting through repetitive tasks more quickly than usual. More importantly, you should listen to any kind of music that can motivate you and provide a positive impact. Or even better, measure the performance of your task after listening to different types of music at work and choose the most helpful one that creates your own working atmosphere.

4. Make Tedious Tasks Seem Fun

Using noise-canceling headphones at work like the SOMIC noise-canceling gaming headset that can provide you with a powerful listening experience. Bursting you into the songs will take the boredom out of repetitive tasks and make your regular job seem fun. This happens not only because of the dopamine released by the music’s stimulation, but it also comes from the music rhythm. The danceable beets can provide good emotions for you to go through the working day full of energy and raise your job satisfaction. So it is really useful when you are gloomy on a Monday morning or suffering because of a job that is hard to accomplish.

In short, wearing your headphones and listening to something catchy can help you work more cheerfully and efficiently. If you are planning to get one, you should focus on its comfortability and sound quality.

There is a brand of headphones that combine these features at a reasonable price. SOMIC, a leading headphone, headsets, and earphones manufacturer, has achieved great success in developing the international market. Their products are sold in more than 200 countries and areas in the world since 1999. You can get a great pair of high-quality headphones and can even get good ones for under $50.

Take for example the SOMIC G951 noise canceling gaming headset, which has an attractive appearance and a powerful sound experience with surround stereo. And the SOMIC G936N Commander gaming headset, which provides a true 7.1 virtual experience, a flexible 3 sound effect mode switch, a 50mm sound generating unit, and skin-friendly mash earmuffs.

The coolest feature of these headphones? Noise cancellation, which can keep unwanted sounds out, and you can not only use it when you are working, but it also gives you excellent gaming experience.

What more could we be asking for?

SaaS Branding

Technologies that Helping Businesses Generate More Sales

The marketplace is swamped with high-tech tools that claim to make life easier for salespeople who are constantly on the move. However, with so many options, it can be a little overwhelming trying to pinpoint the best solutions for your selling style. Which tools work best?  

You might have heard of mobile, analytics, social and cloud tech. Not only does technology help streamline business operations, but it also helps with sales and marketing. New technology can give you a strategic presence across a variety of platforms. These technologies give top salespeople the advantage over other professionals and should be made a top priority in the coming year. Here are just a few ways technology will boost sales in 2019 and make you a more productive salesperson.

  1. Say Hello to Social Networking


Those salespeople who do not capitalize on the connectivity of social media are way behind the times. Social networks like Plaxo and LinkedIn were specifically created for business-minded professionals just like you. Not only do these sites give expert salespeople an outlet to connect with their peers, but they also allow open communication with consumers, potential customers, and other businesses. These platforms help spread the word about your unique solutions and make your brand more personalized. If you are looking to put your network to good use, expand your list of contacts and create opportunities, then leverage social media. 

  1. Qualifying Prospects

In addition to networking on social media, tech tools will help salespeople get the qualified leads they need. Resources like Lead411 and NetProspex can provide sales with company addresses, business email lists, and phone numbers. Some of the best B2B lead generators are a great solution for all professional salespeople in providing qualified, You new and targeted prospects. 

  1. Prioritizing and Leveraging New Information

As you might guess, there is no shortage of information out there. Most people spend their days tweeting, emailing, posting and sharing—possibly even over-sharing. Most days it seems like a cacophony of howler monkeys barraging you with information. With just a few tech resources you can prioritize this information and easily find the information most relevant to you and your selling style. Evernote, Scoop-it, and Flipboard can help you organize and engage more effectively with your feeds. Not only are the layouts organized and user-friendly but also accessible across computers, phones, and tablets. You can easily stay abreast of updates and get results based on your queries. You can receive alerts if certain prospects, clients or other businesses are in the news.

  1. Lighten Up

In the field, it is difficult to lug around a heavy laptop. Modern technology now has a solution that will lighten your load while traveling. The tablet is the way to go. Smartphone efficiency is crucial for making deals, reaching out and staying in touch. It is necessary to access emails, check websites and use software applications on the go. Some ultra-mobile tablets include Apple iPad Air, Dell Venue 11 Pro, and Samsung Galaxy Note 10.1. These best-of-the-best tablets are easy to use, carry around and prove to be just as powerful as those overweight PCs.  

  1. Forecast Remains Cloudy

Another must-have tool for 2019 is a fast and secure cloud system. With cloud solutions, you can work as a cohesive team, collaborate with customers, develop new and profitable relationships, and support more effective work-flow processes. They are fast and reliable, easily used by new employees and veterans. Sales Cloud, Box, and Okta give team members easy access to applications, documents, and systems anywhere and on any device. 

  1. Old-School Resource with New Technology

Still one of the best resources for many sales professionals is good old-fashioned, person-to-person communication. However, those who suggest “just calling” prospects will be ridiculed. This is no joke. Sometimes, a live conversation is the most effective method for hitting up prospective buyers. The most affordable connectivity options include Skype and ooVoo, allowing salespeople to video chat, instant messages and make Internet calls anytime for FREE. These sites and apps work on computers, tablets, and mobiles, and provide a whole new way of staying in touch. 

Author: Usman Raza is the co-founder of Christian Marketing Experts LLC, a marketing consultant at SeedX Inc and working with various brands online. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.

Digital BrandingSaaS Branding

SEO Trends You Need to Know Before 2020

As business competition in the online stratosphere becomes ever more intense, with thousands of websites being launched, it is vital to re-strategize your content marketing techniques and methodologies. 

There is no question technological advancements have become more rampant, consistent, and streamlined, which means you cannot afford to be stuck in the past. You have to position your online business for the future, making changes and adopting newer, more evolved trends and changes. You can get in touch with a SEO Company Singapore for the same purpose.

You see, one of the effects of the changes in digital marketing is the fact that it is now not merely enough publish content, no matter how unique or relevant it is. The content you publish must aim to solve your target audience’s problems. 

Moreover, there are plenty of variables you need to implement to make your website compliant with powerful search engines such as Google. And this is essentially where search engine optimization comes into play.

But you already know that you know how SEO quality standards are essential for Google to rank your website at the top. You know designing a website with user-friendly navigation will help stand out from your competitors, especially when it comes to attracting users to find what they are looking for at your website.

However, what you may not know are the various SEO trends that online businesses should be on the lookout for in the coming year (2020). There are some notable trends you can take advantage of to get ahead of your market rivals and provide prospects that are more favorable for your customers. In light of this here are:

Four incredible SEO strategies and trends that are going to be big in 2020


1. Voice searches are going to be increasingly popular


In the current digital marketing landscape, knowing how to enhance your e-commerce site for voice search will propel your organic traffic, that is, if you learn and integrate conversational searches in your SEO campaign. 

Voice searches have a powerful influence on your SEO; it is all about triggering the best questions via voice instead of enhancing your search queries. It is increasingly evident that search terms have transformed into more conversational elements, and are targeted more. 

However, it is vital to understand that when you integrate voice search queries, the search engine will put in a lot more work to leverage unique and relevant information that your target audience is looking for at the moment they are searching for information. What that means is working on integrating short, choppy keywords is not necessary anymore, and neither is it overly fruitful. However, this change in search trends is very close on the horizon as 2020 comes nearer. According to research, it has been determined that more than 50% of all online searches will be voice initiated. That is why it is so important to gear your SEO and content marketing around this trend.


2. Website dwell time and CTR will become powerful components to drive significant ranking factors


As more and more people get comfortable with crazy high-speed internet connections (5G), and have access to even more information on their fingertips 24/7, website and email CTR (click-through rates), and website dwell time (which is the amount of time a user spends on a web page before moving on to another site), will become even more integral for your SEO campaign. 

Both elements are vital as they provide useful insight into how satisfied that user is with your website. By knowing how long a potential customer stays on your website and navigates it or how long he lingers on your website before clicking on another page will tell you how interested that target audience is in your website content. Here, you can take Outlook Studios for an example. Their web content acts like a spellbinder and visitors don’t feel bored even for a second. 

3. Quality content will always remain “king.”

Online advertisements are still a useful tool for driving more sales, but in 2020, it is suspected that the price of online ads will exponentially increase. However, it is still going to be a risky investment as there is no guarantee whether your target audience will respond to your online adverts or not. 

You would be surprised to know that up to 91% of online advertisements are not even viewed for more than a second. And in 2017, this is what caused the industry to waste a whopping $38 B in digital advertisements!

The point is, you are going to have to be consistent in upping your content quality, think of it as a fundamental tool for enhancing your SEO. Moreover, you need to understand that your content has to help solve your target audience’s problems. Quality content can go a long way in doing that. But it has to be timely; it has been relevant, unique and immediately actionable. 


4. Artificial intelligence and SEO


AI has become an integral part of the digital stratosphere, and it is going to take over in the coming years. For example, search engine giant Google has been implementing artificial intelligence to enhance its user search results, especially when you talk about all the unique searches that take place daily. So, how does AI boost SEO? 

In simpler words, artificial intelligence has increasingly and successfully progressed to learning all the different attributes that go into making a published blog or article valuable or not relevant. And through automated processes, AI is able to categorize different web pages, classifying their rankings with streamlined precision. This is currently what Google is doing. 

The bottom line

Search engine optimization is an invaluable tool for all online businesses, big or small, regardless of the type of industry you are in. And it doesn’t just refer to the use of keywords, but its utilization has increased to even optimizing your website’s content for your target audience. 

After all, all major search engines like Google and Bing process critical information depending on how users search for something and the type of behavior they exhibit while searching for any type of information online. In addition, it is also essential to understand that SEO is getting more accurate, spawning newer and more enhanced trends that will completely alter the way websites will publish information.

SaaS Branding

Why Go With SaaS Application Development for Your Business Growth in 2020

The migration of an existing IT system to the cloud is steadily increasing. According to a research report from Gartner, IT spending of $111 billion has moved to the cloud from on-premises and will rise to $216 billion by 2020. Also, many IT firms nowadays adopt”cloud-first strategies” as a base to stay in a fast-paced world. CISCO report also reveals that the cloud traffic will increase to 262% and reach 14 Zettabytes (ZB) by 2020.

Cloud Computing consists of three mainstays: SaaS (Software as a Service), IaaS(Infrastructure as a Service) and PaaS (Platform as a Service). Out of all these categories,SaaS is one of the popular models among business organizations. Statista report says that Software as a Service market is expected to be worth USD 132.57 billion worldwide. SaaS market is vast and the opportunity is high for business operations.

What is SaaS?

SaaS is a centrally hosted software, provided to customers in the form of a subscribed service. Such applications run on the SaaS providers’ servers and users access them on browsers.

While using a SaaS application, a user does not need to buy it. Instead, they can pay rent that allows due to which they can use that software service for a specific time. Therefore, the significant benefit of SaaS is to reduce the usage cost. Also, users do not need to worry about technical issues as the SaaS provider has to manage it.

Though SaaS has been there for a long time, many businesses question whether SaaS is the right option for them or not. RightScale revealed in a survey that 32% of the companies lack knowledge about cloud computing. However, Microsoft generated 30% revenue from the cloud computing technology in the Q3 of 2016.

We will discuss various business benefits of SaaS application design here and how it can be used in a wide array of businesses.

Following are some of the business benefits of SaaS application development

● SaaS can be a money-saving approach

If the cost of the SaaS CRM model is compared to the cost of purchasing software, it might seem a little expensive. But, when you consider the money spent on the hardware to execute the SaaS software would cost cheaper as compared to the other option.

Therefore, SaaS can be a money saver for businesses.

● Expandable to foreign countries

Businesses don’t require any re-seller or marketer for the distribution of the SaaSbusiness model. Since the product will be an internet-based application, you will only be left with a choice to market it on the internet. Therefore, it can even reach to foreign countries.

● Scalability and Flexibility

A business needs to be flexible to achieve success. If you are an owner, you will sometimes need to adjust to changes in your business. SaaS applications allow you to select the delivery model and modify it when the business requirements change. It is easier to bring new users, turn on an extra set of components and integrate with other systems.

SaaS allows you to experiment in a less risky environment with a new project, user base or acquisition. With flexible subscription-based licensing, SaaS applications can scale quickly and easily.

● Updated features

Great features for your business apps can enhance productivity among employees and make work interesting. Businesses with traditional applications have to spend a lot of time for upgrades. Using SaaS, businesses get benefitted because upgrades are controlled by providers so that they could focus on new capabilities.

● Time Management and Performance

The time to deploy a cloud solution is comparatively less than on-premise systems. To avoid the cost related to rollouts, you can host a cloud-based system across various regions. Since you will not need additional hardware, time will not be wasted in obtaining and installing IT infrastructure and VPN access across multiple sites. It allows you to add as many users as you want without worrying about improving the hardware.

Companies using cloud-based applications with the SaaS business model are increasing with each passing day. SaaS allows numerous users to work simultaneously under a similar software suite. The ability of rapid deployment on time tracking software with less investment risk enables business owners to prefer SaaS application development over any other model.

If you still have doubts about how SaaS application development can contribute to the growth of your business, consult the best SaaS development Company and get started with a SaaS-based product idea.

SaaS Branding

5 Reasons Your Startup Will Fail

Creating your own company/startup can be an exciting endeavor. However, there is a 90% chance that your startup will fail according to Forbes

That’s why proper planning and avoiding the traps that so many new businesses fall prey to is critical to your success.

Today, I want to address five reasons that your startup will fail (and what you can do to avoid failure).

1. You Know It All

Know-it-alls can be a pain in the …

Not only will business know-it-alls refuse to listen to advice, they also think they can do everything. If you fall into this category, we wish you the best. 

No one is great at everything, no matter how much you may believe you are. 

We all have weaknesses somewhere, and acknowledging your shortcomings and finding people who are strong where you are weak is critical to building a successful business.

Do not try to run a startup with a know-it-all attitude. Instead, try to figure out where you are weak at and bring can help to strengthen your company. Yes, it will cost you money, but it will be worth. If you do not want your startup to fail, get past the idea that you were the only one who can make this company succeed.

2. No Marketing Plan

Another reason most startups fail is the lack of a true marketing plan. 

While Facebook is a good advertising platform to work with, just saying “We’ll advertise on Facebook” is not a marketing plan. It’s a marketing idea.

The fact is that some startups believe in just “winging it” and their plan is to figure things out as they go. 

I’ll bet most of those are in the 90% failure pile. 

If you do not have a solid, well-planned marketing strategy, stop reading this article right now and work on a marketing plan for your business (Hubspot has some free templates you can use). Once you have a marketing plan in place, come back and finish this article.

Customer service, customer experience, and brand identity is where so many startups focus, but if you don’t get boots in the door that’s all for nothing.

3. Lack Of Customer Service

Contrary to what you’ve heard, your customer may be wrong

Still, it’s important to give them professional customer service. You cannot let a bad day cost you potential customers (including friends of a bad customer).

If you are unwilling to go the extra mile for ANY customer, then there is no chance your startup will succeed. Businesses do not make money shunning customers; they make money selling products and/or services. Never let a bad customer cost you future business (and they can).

If you have bad customer service, you will not succeed.

4. You Do Not Look Professional

I’m not talking about how you dress day-to-day here (though that does matter). 

Instead, I’m talking about putting your best foot forward from a business standpoint. If you don’t present in a professional manner on:

  • Your website, 
  • Your marketing materials, and 
  • Your communication channels,

then you’re basically dead in the water

Your website MUST be free of grammatical errors and unprofessional statements, your marketing presentation should be clean and concise without a lot of technical jargon used to inflate your company, and your communication channels have to be business-oriented. 

By business-oriented, we mean your email address should end with an instead of, or According to Suitebriar, you can get professional Gmail for as little as $6/month with no annual contract, so go do that before you start emailing clients.

While we are at it, you should also consider getting an 800-number rather than a local number … unless your business is exclusively local. 

5. No Money

Without money, it will be almost impossible to market your product/company effectively, provide proper customer service and/or products, and look like you know what you are doing.

We are not saying that you have to have a TON of money, but you need to know how to manage your funds and use the money you do have effectively. In fact, you should spend the majority of your funds on looking professional and competitive. After that, should focus on your marketing plan and customer acquisitions. As you grow you can get your lean office better equipped and reward those employees who were there to help build your business from nothing.

When the money runs out, so will your startup.

Wrap Up

If you want to get past the startup phase, then you should pay attention to the factors I’ve covered today. While these points of failure for startups are somewhat common, they tend to get repeated a lot … so it’s worth taking the time to read, and re-read these common mistakes that cause startups to fail. 

Success only comes when you do what others could not … so start winning!

SaaS Branding

5 Tips To Help You Build A SaaS Business

Validate Your Idea

It doesn’t matter what kind of software product you are interested in creating, everything starts with an initial idea. It is always a bonus to be original. However, the success of your Saas business will mainly depend on the quality level of your software system as well as the market need for the product you want to develop. After all, insufficient consumer interest in a product is the main reason why 42 percent of all startup businesses fail.

Imagine that you want to launch a beacon proximity marketing platform for medium- and small-sized retail businesses. What is your plan for it? The first thing you should consider is a feature set that can help you stand out from your competitors (which includes some high-profile vendors including Beaconstack, Swirl, Moca, and Google) and get multiple use cases created for your product. The second thing you should do is determine the number of companies that actually use beacons and figure out what their pain points are (being unable to measure customer satisfaction and engagement, high volumes of sensor data, and the high cost of getting a dedicated mobile app developed, etc.). 

You should also address the concerns of shoppers: 64 percent of consumers choose not to opt into in-store tracking due to potential infringement of their privacy and message overload. You probably realize at this point that it is simply a dead-end to get hung up with proximity marketing. Is your product able to address needs such as monetization of beacon-generated information and smart asset management? Does it make sense for you to have a dedicated app created that supports your analytics platform (and try to challenge giants such as RetailMeNot)? Find it is a good idea to develop an MVP, gather feedback from customers, read our guide on SaaS KPIs, and adapt the scope if necessary. 

Develop Your Monetization Strategy

Although a majority of Saas companies prefer giving their product away for free to get a solid user base established, more forward-thinking SaaS entrepreneurs like Chris Savage (Wistia) and Tom Kuzler (Aweber) recommend that you start out using a paid plan, and then study consumer behavior, get your product polished, and then proceed to offer a freemium without running into the risk of underpricing your SaaS product. Having a small amount of paying customers (and lots of time to spend on your customer service) is an excellent way to keep advancing your business, get your product tailored to the needs of your customers and retain users.

Develop a Strong Tech Team

Let’s return to the beacon analytics platform: There are other similar Saas offerings (the joint project by Swirl and Mist, for example) that incorporate innovative technology such as virtual beacons, machine learning algorithms for analyzing sensor data, GPS tracking solutions, mobile SDKs that allow customers to connect current mobile applications with the system, and Cloud-based business intelligence apps.

Therefore, you need to develop a strong and skilled in-house team (six to eight senior and middle developers) for handling software development as well as ongoing maintenance for several months in a row – and it may take years for trails to be converted into paying customers. To eliminate or reduce insurance costs and office space and obtain access to new pools of talent, EU and US SaaS entrepreneurs frequently hire overseas software developers (with Asia, Latin America, and Eastern Europe heading the list of the most popular destinations for outsourcing). Also, going offshore is an excellent way to lower your software development costs (which can be an issue for startup companies that are on a shoestring budget). That said, your team needs to have a CTO – otherwise, you may have a difficult time raising enough VC capital for your business.

Keep UX In Mind When Creating High-Performance Software

Be careful with Fixed Price contract. You will most likely need to make changes to the scope of your project. The only that you can ensure cost-effectiveness and flexibility is to choose the Time and Material pricing model.

Second, it is a good idea to partner up with a leading Drupal/WordPress/IoT/mobile development services company with an impressive portfolio and then stay hands-on with the entire project. Don’t underestimate a UI design’s power: a few years ago there were three experienced nurses who failed to determine how to set a medication reminder set up properly and as a result, a patient was dehydrated to death. Your customers are non-technical people who expect user-training videos, short registration forms, clear calls to action, and contextual menus. As long as your customers are able to solve setup-related issues without having to speak with a customer support specialist, then that means you have done a great job.

Market Your Product Correctly

You should actually start to market your SaaS solution well before your product goes live. Get a good explainer video and landing page created. Launch a Facebook or Google AdWords campaign to drive traffic over to your website. Another good idea is to get several informative articles published on your corporate website as well as reputable third-party websites that highly the benefits that your product offers. It also can help to get involved with startup events and get press coverage from some leading IT portals. Spread the word as much as possible and you will be successful.   

How Can You Start a Successful SaaS Business?

You are probably thinking that it’s going to cost you a fortune to get a decent SaaS product developed and years to recover your marketing and software development expenses.

Before giving up on your SaaS business, you should read this incredible Kissmetric posts written by Ryan Shank who was able to develop a SaaS business (analytics and call tracking software) for under $40,000. In particular, I want to compliment the decision made by Mr. Shan to contract a company employed developer (instead of freelance software engineers who don’t always have the necessary PM skills and expertise to ensure your project is delivered in a smooth manner).

Then there is Dropbox. This multi-billion company took a non-traditional approach to MVP development. They created an inexpensive but highly informative and creative explainer video which helped the company grow its beta waiting list overnight from 5,000 up to 75,000 users.

As long as you are able to come up with a fresh concept, develop your software project requirements that are based on feedback from customers, and get a reliable vendor contracted for creating an MVP, then you should be able to get angle funding to raise money via Kickstarter. Then follow up using the tips provided above!

Digital BrandingSaaS Branding

Google’s Loon Project and How it Works

Pervasive as it may seem, a majority of the world’s population lack access to the Internet. Reason? While few people are connected, about four billion people, as of late 2015 either can’t afford it as it is prohibitively expensive or they live in an area where it doesn’t exist, or they live in places where the coverage is inadequate. 

In a bid to bring those people online, engineers at Google’s Loon Project announced back in June 2013 that it was building a network of high-altitude balloons to blanket the world’s poor, remote, and rural regions with 4G LTE signals beaming down from the skies to anyone with a 4G device. 

Image Credit

This technology would provide Internet connectivity to farmers living in remote villages worldwide to be able to gain access to weather data; rural people will be able to do research and seek online educations. This plan to simultaneously put 100 of solar-powered balloons in the stratosphere would have these four billion more eyeballs on Google search engine.

The first beneficiaries of this high-speed 4G LTE service provided by Google balloons would be people living in rural South America, Southern Africa, and Oceania before it is expanded elsewhere.

How Google’s Loon Project Works

Originally known as Project Loon, the technology behind the internet balloons was developed under parent company Alphabet’s experimental division, X. The project name Project Loon was appropriately chosen because it partially involves balloons and partially because it sounds looney. But how does it work?  Read on!

1. Balloon

Project Loon balloons are made from three-millimeter-thick sheets of polyethylene and are a super pressure envelope. In other words, they maintain constant pressure when temperatures change. Partially filled with helium and powered by a solar panel for launch, the balloon swells to full size once they are 18 – 27 km above the earth’s surface in the stratosphere. 

The balloons which are 12 meters tall and 15 meters in diameter are designed to withstand tough atmospheric conditions such as pressure differences, high winds, UV exposure, and extreme temperatures.  They stay afloat for months at a time, by moving with the wind and a navigational algorithm is used by the engineers to ensure that they can move where they’re needed before they are brought down to the recovery zones for maintenance.

Along with the software algorithm, the metallic electronics box holds a flight computer with a battery; and a handful of radios and specialized antennas which relays internet signals transmitted from the ground, extending coverage over an area of 5,000sq km (1,931 square miles).

2. Network

Regional telecoms beam signals to the high-altitude balloons. With the antennas, each balloon wirelessly communicates with dozens of others to form one large communications network. One balloon relays the signal–like a cell tower in the sky–to a ground area many miles in diameter. 

Meanwhile, download speeds can reach up to 15MB per second for 4G devices or 40MB per second on a Wi-Fi device. Notably, this concept had been tested with Wi-Fi, but Google abandoned the plan because it would have meant building a network of ground-based antennas, too. 

With 4G LTE, people in even the most remote locations can have access to email and Internet in Quebec on a cell phone alone.

3. Balloon Navigation

Layers of stratospheric wind blow in different directions but in predictable ways and directions. Ground engineers steer the balloon up or down through layers to steer it north, south, east, or west. 

Google engineers can lower the balloon by releasing gas from the envelope. In danger of bursting, Gas can also be vented automatically. To raise it, they release air. Using navigation algorithms based on National Oceanic and Atmospheric Administration wind-prediction data, they drive the balloon into the current that takes them where they need them to go.

You can find all of the details at Loon for All – Project Loon – Google

Digital BrandingSaaS Branding

Mongodb Fits In Modern Apps And Global Cloud Database Settings

If you are looking for the database of the future apps that will fit in and work perfectly in the cloud database setting all over the globe, MongoDB is the one you should consider. This is a general purpose, distributed and document-based database that is created with the aim to work for and with the modern apps and help the developers working in this most sophisticated cloud era. 

Once you use it or even finish reading this article, you will find that in fact there is no other database that is more productive than this to use in this day and age. The reasons to say it so bluntly and emphatically are one too many. 

  • This is the database management system that is used by millions of developers all over the world
  • It helps the developers to power and designs the most innovative products and services of the world and
  • Since the program or the developer needs to think in and of objects to come up with the best product or services this database tool will also do likewise and help you in the development project.

In fact, MongoDB is that specific type of document database that will store data in JSON like documents. Ideally, the industry experts believe that this is the most natural and effective way to look into or think about data. Though this is a much more powerful tool, however, it is also much more expressive as compared to the traditional row and column model.

The advantages of working with rich JSON documents are:

  • You will be able to work in the most natural and productive way
  • It will provide you with adequate support with an array of nested objective and values and 
  • It will allow you to create and use the most flexible and more dynamic schemas.

In addition to that, you will be able to use one of the most powerful query languages that are not only rich but is also the most expressive. This query language will allow you to sort and filter data by its respective field of any kind no matter how it is nested within the document.

Moreover, you will receive more than adequate support for combinations and other modern use cases that may involve one or a couple of the following:

  • A geolocation based search
  • A graph-based search and 
  • A text-based search.

All your queries are written will be JSON themselves and that means there will be very easy to compose. 

  • You will not need to concatenate the strings any more in order to generate the SQL queries more dynamically.
  • In addition to that, you will have all the power that is associated with a relational database and more. 
  • You will be able to make full ACID transactions and get the best support for joins in your SQL queries. 

The most important thing about it is that you will be able to compare two types of relations instead of one name, reference and embedded.

The global cloud database

The MongoDB Atlas will enable you to use and make the most out of the global cloud database when it comes to modern apps that need to be safely and securely distributed by default and accessible as a completely managed service on Azure, AWS and Google Cloud.  

  • This will provide you with a database for modern apps that are leading in the world and known to be a fully automated cloud service. This is practically run and engineered by the same team that is responsible to build the database. 
  • In addition to that, you will have operational as well as security practices that are proven and are built in the system to ensure that no data in the cloud fall into other lands due to a ‘cloud burst.’
  • You will also be able to save a lot of time and effort along with money when you automate a few specific automation tasks that are time-consuming and labor-intensive in nature.
  • When you have the easy to use user interface and API at your disposal you will not need to spend a lot of time in building your apps and even need less time to manage your database.

What does this mean? It means that the tool will help you in various tasks that are complicated and make it simpler for you. These tasks include both operational and administrative such as:

  • Infrastructure provisioning
  • Database setup
  • Ensuring availability
  • Global distribution
  • More usability
  • Proper backups and more. 

If you are not satisfied yet and want a few more reason to use MongoDB Atlas just as most reliable data management sites such as and others do then here are a few more at your disposal:

  • It is more flexible
  • It is more scalable
  • This document database will ease and automate your job
  • It will fully manage the service on your preferred cloud
  • It will support global clusters 
  • It will work on all world class apps
  • It will also support for 60+ cloud regions across Amazon Web Services, Google Cloud Platform, and Microsoft Azure.

The system will take care of itself for all your sensitive data and secure it in its built-in security controls features. This will also be in accordance with the existing protocols and satisfy the compliance requirements and standards of the same.

Since this is designed for the developers who look for productivity, it comes with lots of features and functionality. It will help all builders all over the world to build apps much faster using more native tools that will eventually help in better manipulation, visualization and analyzing of the available data in the cloud as well as within the system.

Summing it up

If you want to reduce the workload of any or all of the critical missions of your business data then this is the best tool available for use. It is not only easily available but it is also known for its distributed fault tolerance. In addition to that, you will get a lot more backup options so that you can meet with your data recovery objectives more effectively and efficiently.

Author bio

Dev Ittycheria is the President and CEO of MongoDB Inc who values the cost of managing conventional databases. Using his advice you can avoid the mistakes in it and be as successful as

SaaS Branding

Boost Your SaaS Sales with These 4 Tips

This is a guest post by Anubhuti Shrivastava

Image source


In contemporary digital landscape, SaaS companies are growing like never before as more and more entrepreneurs have started embracing modern technologies to streamline complex processes and automate workflows.

Let’s understand the beauty of subscription model with the help of an e-commerce giant Amazon which started its journey by selling books on the internet in 1994. But today it has become the king of digital subscriptions with different services under one roof such as Amazon Prime, Amazon Drive & Kindle Unlimited, Amazon Music Storage, etc.

This shift is the proof that big brands have understood the significance of nurturing long-term relationships with customers and consider subscription model as the key driving force for optimizing revenue. But if SaaS is this simple, why it’s difficult to convince customers to sign up and purchase? Let’s find the answer.

The majority of SaaS company websites sell software directly to their customers. Conventional software distribution channels have been replaced with current on-demand, subscription-based delivery models. Also, more than 70% of software sales are no more based on channels.

But still modern SaaS vendors find it difficult to crack the unique code for SaaS sales.  The reason behind this can be the dependency of software vendors on direct sales. Or, absence of essential technologies and tools to facilitate a reasonable distribution set up including indirect channels, or the lack of knowledge about how to use CRM tools.

Moreover, SaaS founders have failed in identifying appropriate solution to every sales and distribution hurdle they face. Also, because every SaaS business is one of a kind with diverse requirements at different phases, it becomes even tougher to quickly boost the software sales.  Tensed? Don’t be; let’s look at the four major tips which SaaS companies can use for driving maximum sales.

  1. Exclusive Reseller Programs For Improving SaaS Sales Rapidly

These programs can be the lifesaver for SaaS entrepreneurs as they can help them in churning out revenues at extremely low margins. Here, you have to leave the stress of doing tedious and time-consuming task of selling on resellers and pay attention to creating better solutions. For instance, look at the popular SaaS based accounting platform Xero that has managed to add thousands of customers with the help of its unique reseller program.

  1. Comprehensive Application & Online Marketplaces For Making Buyer Journey More Convenient

The marketplaces have become an integral SaaS software-distribution medium. The SaaS sphere has three major types of marketplaces which are listed below:

  1. Add-on stores: Offer API-powered services to let programmers build over a SaaS platform. The Atlassian Marketplace and Salesforce AppExchange are the two popular add-on marketplaces for particular SaaS platforms.
  2. Full-service marketplaces: Offer real SaaS product and not a connector to a third-party site. These platforms make it easier for customers to acquire third-party apps without any need to leave the marketplace and sign up at some other place. For instance, ADP which is the world’s largest payroll company introduced a full-service marketplace with multiple third-party plug-ins and services under its umbrella for expanding the platform.

III. App directories: Use listing as the key traffic driver for off-site vendors. For example, sites like Capterra and GetApp drive traffic to the sites of software vendors where customers can buy the software.

  1. Unique Affiliate & Referral Programs For Acquiring New Prospects

These programs have been flourishing since several years and SaaS vendors believe these to be one of the best tools for acquiring new customers. Let’s look at both of them one by one:

  1. Affiliate Programs: SaaS vendors get into building a formal relationship with affiliate partners who give qualified leads back to the vendor in return of an incentive or portion of revenue.
  2. Referral Programs: Customers refer products to their peers in order to win an incentive or reward. Also, new customers get some exciting prize for trying out a particular brand.
  3. Direct Sales: An Evergreen Alternative

This approach still has the potential to drive maximum sales for SaaS vendors because of its effectiveness. Also, there can’t be any slip-ups when SaaS organizations sell their products directly to the customers and prospects.

Selling products directly isn’t as simple as it seems to be. But CRM tools can make this tedious task easy as these systems can help SaaS vendors to store and use customer related information efficiently.

There are multiple CRM systems available in the market but it’s important to choose the right one that has the potential to facilitate your sales process from the first touch point to the final sale properly. Also, a sales CRM tool allows SaaS vendors to provide their customer with excellent customer experience.

Being a SaaS vendor you can’t rely on one technique to crack the code for sales. Also, you can’t have one-size-fits all strategy to work for your SaaS model. Rather it’s important to acquire relevant technologies and tools that are flexible as well as scalable to grow along with your business.

Author Bio

Anubhuti Shrivastava is a content crafter at Arkenea and Benchpoint. She is passionate about writing articles on topics related to design and the software development industry.

Digital BrandingSaaS Branding

iPhone Troubleshooting – Ways to Fix Complicated Problems!


Most of the people are facing problems with their iPhones which is really painful. In order to fix the complicated problems related to the Wi-Fi network and other glitches then one has to choose a genuine service provider who can fix every problem with ease.  Whether you have Mac or iPhone one needs to fix the complicated problems instantly.

According to professionals, most of the people are facing glitches related problems. They should update the new software and restore the phone carefully.  These are the most important things that will solve the complicated problems in the phone.  Before performing any task, one has to make the use of iCloud and backup the data carefully. After that, one can perform every task with ease.  If you are the owner of the iPhone, then you need to understand how to fix the common issues in iPhone. Let’s discuss the common reasons for iPhone repair.

  • Battery Related Problems – Battery drain has become a complicated problem. In order to maintain the backup of iPhone then one has to do a lot of things. In order to fix issues in iPhone then one should replace the battery. If possible, then one should make contact with a reputed service provider and make a replacement. Make sure that you are choosing a genuine service provider only that can solve the complicated issues with ease.
  • Fault in Buttons – Nothing is frustrating than faulty buttons because you cannot use the full system properly. If possible, then one has to visit a local service centre and replace the parts faulty parts of the phone. Sometimes it can be costly, but a professional service provider will fix everything with ease.  Apart from that, if you are facing problems in the operating system then on should update the latest software that will fix the problems.
  • Problem in Camera – If you are capturing an important picture and facing a particular problem in iPhone, then it can be frustrating. Most of the people are getting fuzzy or poor-quality images in iPhone which has become a complicated issue. In order to solve such problems then one has to replace annoying lenses instantly. After that, one will get high-end quality images with ease. If you are looking for the reputed service provider, then one should choose Platinum Phone Services Gold Coast iPhone Repairs that are providing high-end quality services at the discounted worth.
  • Crack in Screen – Most of the people are getting a lot of cracks on the screen which is really complicated. In order to get rid of such complicated damages then the individual should make the use of a screen protector that can be beneficial for you. Most of the service provider is offering the gorilla glass protection that is really great because one can get rid of complicated issues with ease.

Moving further, one should always make contact with a reputed or genuine service provider only that can instantly fix the issues in the phone.