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Almost all businesses perpetually look for ways to increase their brand awareness. The most common and traditional way to get people to know about you is word of mouth marketing. With the entry of social networking sites, this form of marketing has gained a great deal of popularity.

Even though this form of marketing is beneficial, it can only be used to promote your existing services. What should you do if you are launching a new range of products, or if you are organizing a special event? For this – and even for traditional marketing – you should always employ more than one method for creating brand awareness among the people. Let’s have a look at what other marketing methods you can rely on for reaching out to more people.

Use Flyers for Marketing

A flyer is typically distributed among people by a company representative. Beside street distribution, there are other ways as well to distribute the flyers including newspaper insert, instore distribution, and door-to-door mail drop.

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The best thing about a flyer is that it allows you to get creative. A well-designed flyer with a killer copy will attract the attention of a large number of people. Also, you can insert discount coupons or vouchers in the flyer as a form of incentive for your customers, getting them to visit your business.

An internet user sees an ad on a website and forgets about it in a day or two, but since flyers are tangible items they will remain in sight of your prospective customers who are more likely to act on them. Flyers are a tried and tested way of marketing and can help you substantially in reaching out to more people and drawing them in to your business.

Don’t Ignore Pop-Ups

Suppose you are running an online store exclusively or you don’t have enough funds to open another branch. You can always set up a pop-up store for additional revenue. Unlike traditional stores, pop-ups are easy to manage and don’t require big monetary investments.

Pop-up stores can also be seasonal. For example, you can set up your stall in a mall or any other shopping area close to a festive season to increase sales.

Importance of Stationery Marketing

No one can deny the importance of business stationery for creating a long-lasting impression among your clients. Always use high-quality premium paper or other relevant material in all your correspondences.

Customized notebooks and pens are also popular business stationery items. You have to be careful about the color theme and the design of your stationery. Make sure that everything is consistent with the tone of your business. Such premium products basically show the effort you put into your brand – something which makes a huge difference in how people view your business and what it stands for.

Wrapping It Up

The different marketing methods make it easier for your brand to create a stronger image among both potential and existing customers. By trying these offline marketing methods, you can easily increase your revenue by reaching out to more people.

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Posted by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

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