Designing an explainer video is wonderful but it’s important to find the right agency too. There are several details to ponder over while choosing between options and that’s where research comes into play. As you sift through the various options, it becomes important to find someone that is legitimate and worthwhile. Here are some of the details to think about as you pour through the different choices.

1) Go Through The Agency’s Portfolio

Kasra Design suggests that the best starting point is to sit down with an agency and go through their portfolio. This should include examples of explainer videos they’ve put together in the past. Most agencies are upfront about their work and will list everything on their main website. Go through this and take the time to speak with one of their representatives to learn more about what they have to offer for your industry. This is going to allow you to gain a stronger understanding of their work processes and what makes them unique. By doing this, you’ll be well on your way to finding someone that is good at creating explainer videos and knows how to customize everything.

You have to think about several details while watching their example videos. You want to think about transitions, voiceovers, sound effects, and scripting to see what works and what doesn’t. This is where the best agencies stand out most.

2) Assess The Agency’s Reputation

It’s okay to be impressed by the agency’s portfolio but that’s just a starting point. You have to focus on their reputation as a business. This is where research becomes essential as you go through the different options. Take the time to read through potential reviews to see what clients have to say about the agency. In this day and age, you can also take the opportunity to look at their LinkedIn page for more on how they work and who they’re connected to in the industry. This is a wonderful way to ask for opinions from others that are in touch with the agency.

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3) Look at Your Budgetary Needs

Some video agencies are world-class but they may be out of your budgetary range. The price is going to matter and you want to make sure it’s a legitimate expense that’s okay for your expenses. If you are close enough, it’s okay to negotiate and try to bring the price down a bit. The right video agency will be more than happy to grab a new client at a cheaper rate. The best way to determine this is to mention price as soon as you are impressed to gauge what they are willing to do for you. Always come to the table with a budget while asking these questions.

4) Check Their Processes

The best video agency is going to have a clear-cut process when it comes to producing explainer videos. They will treat it as art and make sure everything is customized based on what’s required including animations, voiceovers, storyboarding, and soundtracks. Each agency is unique with how it does this but they need to have some type of process in place while speaking to you. This showcases they are the real deal and are going to plan everything in detail for your case. You never want to go into a process where the agency wings it. They should have a detailed process in place to make sure you are a happy client with a good explainer video.

5) Focus on Their Narrative

Explainer videos are all about the underlying narrative. You have to focus on what the explainer video is saying just as much. While the soundtracks, transitions, graphics, and voiceovers are nice, it’s essential to have a proper narrative in place. This is what a great agency can bring to the table. They are going to build a proper story and make sure the explainer video seals the deal in leaving a good first impression. This is how you start to create value.

A good example of this would be Hubspot and its explainer video. They make sure to list the main issue and touch various points a customer will relate to before introducing their product. This illustrates they understand what’s required and their product is the solution.

6) Emphasize Friendliness

A lot of clients ignore this detail even though it’s essential. You want someone that is easy to work with and is friendly. Dealing with hostile video agencies is bad for business and isn’t worth it. You should like speaking to them and picking up your phone to call them.  If they aren’t easy to deal with then you shouldn’t go with the agency. There are too many options and you should be able to go with someone that is the real deal. They should match with your approach to business as that is when the explainer video will work out.

7) Look at their Willingness to Communicate

If an agency doesn’t pick up the phone right away, they may not be a good fit. You want someone willing to take calls as a partner. It shouldn’t feel like a hassle to reach out to them. It should be as easy as calling your family. This is when you know the agency is on your side and will deliver results.

Posted by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

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