Legal BrandingLocal Branding

How the Oil and Gas Industry Can Improve Sustainability 

When thinking about all the environmental disasters and catastrophes going on in the world, most people blame the oil and gas industry, thinking these people are responsible for everything. While this assumption is, of course, completely untrue, people in this industry are still trying to improve their image and get rid of all that bad press. One of the ways to do that is by improving their sustainability and making their companies green and eco-friendly. Doing that might not be the easiest thing in the world, but it’s doable, and if you’re involved in this industry as well, here are a few ways you can make the entire oil and gas industry more sustainable than it’s ever been.

Recycling unused oil

This is another amazing way to take your sustainability in the oil industry to the next level, and it’s probably among the most useful ones too. Instead of dumping used and unused oil and endangering the environment, you should recycle it and give it a new purpose. You don’t have to do it yourself either, PROS Environmental team has been of great help throughout the years. Turning oil into diesel fuel, for instance, isn’t just a great way to reduce your waste but also get some new energy you can actually use.

This way, you’ll get the best of both worlds and create a circle of sustainability you can continue developing in the years to come as well. This means your sustainability factor is going to rise until it reaches the point you’re satisfied with. Finally, this is also a great idea to share with other industry leaders, inspiring them to become more sustainable themselves.

Relying on drones

Whether it’s monitoring your offsite facilities or tracking your onsite development, using drones is definitely one of the best ways to boost your sustainability. These amazing vehicles are useful in a number of ways and come with a few benefits – easier data gathering, better communication, improved safety, and faster data flow, among other things – which is why you need to consider using them as well.

The real reason why drones are so sustainable is their benefit to cost ratio. Investing money in them is something you’ll do just once, but you can continue using them in the years to come without having to spend too much money maintaining and servicing your drones. And the more you use them the more sustainable they’ll become, so don’t be afraid to invest in several drones as soon as you can.

Using new equipment

Following the latest technological advancements in the oil and gas industry means following the latest equipment on the market. These things are changing rapidly, and you’d be surprised to learn how many new devices and tools are being developed as we speak. So, if you want to be even more sustainable and eco-friendly, finding the most sustainable equipment is a must.

Some of the most popular and useful new oilfield equipment include various rupture disc valves, drilling tools, surface pumps, and gate valves. These are all the things that can make a huge difference in your everyday production and take your company to the next level when it comes to both your sustainability and your effectiveness.

Investing in green energy

We all know that traditional energy sources are bad for the environment and as far from being sustainable as possible. That’s why avoiding them at all costs is something you need to start doing right now and look into alternative energy sources instead. Luckily, there are lots of alternatives you can look into, so finding new sources of energy shouldn’t be too hard – what’s more, a few oil companies are already doing that for some time! 

For instance, looking into solar energy, wind power, hydrogen, and a few other green energy sources might turn out to be more effective than you can imagine. When compared to traditional sources, all these ideas are quite affordable, practical, and, most importantly, completely renewable. This means you can continue using them over and over again, thus making your company increasingly sustainable every single year.

It goes without saying that these aren’t the only ways for the oil and gas industry to become more sustainable. Some of the other ideas include managing risks more effectively, avoiding small mistakes that can become fatal, using recycled water instead of fresh water, and preventing methane leaks as much as possible.

Ecommerce depends on great SEO
Digital Branding

Essential Tips for Hiring the Right SEO Professional for Your Website

SEO is all about boosting your website’s organic search and improving its inbound marketing. Search Engine Optimisation, when done correctly, can help increase your visibility and provide a higher ranking in search results when your audience searches using keywords related to your services.

Many brands are unaware of how their website ranks can be improved; hiring a professional SEO service can be beneficial. However, choosing the right one matters. So if you are unsure how to hire the right professional, here are tips that will point you in the right direction.

Ask questions

Behind-the-scene aspects of SEO

While searching for the right professional, you should ask several questions to understand their work process and whether or not they are on the same page as you. So before getting on the first page, being on the same page matters. Here are some questions that will give you some idea.

-when will the process start showing results?

-what fees will you charge?

-what happens if I decide to cancel in between?

-what kind of assistance would be required from our side?

-Do you offer multiple budget options?

Asking questions also helps know whether the professional indulges in unethical practices such as “black hatting “. If they indulge in such practices, it’s advisable to move on to other professionals as this can cause heavy penalties for your brand. 

Maximize your product pages

Check their performance

Request them to show their previous work, case studies, and result reports to ensure their performance. This will also show you evidence of whether or not the person is compatible to handle your website’s SEO process. Here are a few things you should check.

-how much organic search traffic they have generated for their clients

-how much revenue have they generated?

-how do they handle the process of finding keywords?

-What were their high-performing blogs?

-top-performing landing pages

-Blog views and sessions

-keyword traffic value

Are they individuals or work in teams?

Lookout whether the SEO professional works individually or is associated with an agency. Working in a team means they would have skilled members who would look after different aspects of SEO. A team should comprise of; 

  • SEO content strategist
  • SEO copywriter
  • SEO link builder
  • On-page SEO expert

If you prefer working with individuals, make sure they are competent enough to handle all aspects.

Set your budget

SEO services can vary when it comes to cost. That is why setting a budget will help you find the right professional. A business requires different SEO needs at different stages; go for someone who fits the bill and has all kinds of tools and resources that can help deliver the results. 

Be realistic about setting a budget and what expert can deliver it to you on that scale. Ask how they would prefer payment. Are there any terms or plans which can be arranged?

Communicate your expectations

LInk building works for SEO

Before you decide on the expert handling your SEO process, make sure you have openly discussed your expectations and goals. Everyone boosts their efficiency; however, no one can guarantee results as SEO relies on various external factors. 

Things to consider

Another thing to consider before hiring an SEO expert is whether or not their approach best matches your needs. Here are some questions you can ask for understanding their approach 

How will they measure the success of your SEO campaign?

How often will they communicate about processes or any changes they make?

How will they track any progress, updates, and reports?

A professional providing SEO services in Birmingham will keep you in the loop and provide regular check-in calls. 

Summary

Investing in SEO experts is essential for any business that needs to increase its online reachability. These tips will help you save your time, money, and headache to find a perfect one. Collaborating with SEO experts helps in improving marketing strategies and your business reachability. 

Enhance branding with Instagram
Digital Branding

How to Grow Your Instagram Followers With Zero Dollar Budget

There are different ways of getting Instagram followers for your business or personal Instagram profile. It is totally up to you to decide whether to opt for free methods or paid marketing strategies to generate more likes, followers, and comments on your profile.

Growth of New Account

If your account is new, It is suggested that you build some credibility of your account first by promoting your page through natural ways and methods. However, if you feel like doing all the promotion alone would be time-consuming, you could acquire third-party services to buy real-time Instagram followers.

 

Stress visuals

Wrong Notion about buying followers 

Many bloggers are preaching against not buying followers from any service, believing that it could result in the suspension of the account. The truth is that all celebrities, Instagram artists, and influencers are buying followers. It is more a matter of who or where you buy these followers from rather than why are you buying them in the first place.. There are some legit websites using cutting-edge strategies to bring natural/organic followers to a profile. 

Floor Map AKA plan

Whenever we plan on building a structure, we first make an architectural sketch to use the space wisely. Likewise, whenever you plan to promote your product, services, or brand on any social network, you need to make a clear plan beforehand. First off, start with outlining your objects as what you wish to accomplish by doing the marketing yourself or through a third-party service.

1: Creating a vast brand awareness using state-of-art marketing methods.

2: Boosting sales generation by targeting the customers of interest. 

3: Driving more traffic using multiple advertising methods.

4: Creating a cash flow plan.

5: Setting profits aside and assigning a little chunk of money for advanced marketing strategy in the future.

Refining content for the Audience

First, your content has to be refined according to your audience. You must have demographic knowledge or a chart of your audience before you start presenting your content in posts, contextual or media ads, and videos. 

Let’s take an example of the Nike Brand and see how it works. If you have ever owned a pair of Nike shoes, you might know that the brand mainly uses athletics, wrestlers, joggers, and runners in the ads to motivate its buyers. It does not necessarily mean that only athletes are the customers of this brand. Instead, it has different types of customers associated with sports, gyms, yoga, workout trainers, etc. 

You need to consider your targeted audience’s age, geographic location, interest, and occupation to set up a good promotional strategy for your Instagram account promotion. For instance, if you are going to sell game consoles, your target audience would be kids, game influencers, and adults under 35. They don’t necessarily need to have an occupation, and they should live within the country where you are based unless you are selling worldwide. 

I must say that sharing good content would prove to be an excellent way for you to grow your Instagram followers with a zero-dollar budget. 

 

Use hashtags

Hiring Content Manager

If you are in the USA, You must post the content in a specific time frame of the day to get more organic visitors to your profile. There are different timing charts available on Instagram user engagement time that you can use to figure out the time that’d be suitable for posting content daily. 

For creating versatile, eye-catching, and engaging content, you need to hire a content manager. The manager should be anyone with great knowledge of creating promotional content so he could help you design contextual and visual posters, flyers, images, and great videos with appealing graphics. The key to getting more Instagram followers is creating great graphics and exciting content only. Trust me that even with simple yet compelling visual media, you can have thousands of followers in a single day.

 

Promote good causes

Captions and Hashtags:

Captions and hashtags work as keywords in your post that would help significantly in optimizing your post on Instagram and search engines. For instance, if you search for #fifafootball, you will find only relevant content on social networks. 

Captions are different from hashtags; they are more like a contextual explanation of an image, media, or video. You can use a keyword or two when composing captains for the post. In addition, always write down relevant content hashtags to make your posts searchable on the network. 

Even if you have scheduled to post a simple image for that day, you need to optimize it for SEO by using proper captions and hashtags to increase its chances of getting searched and found. 

 

Encourage followers

Promoting New business account

According to a survey, almost 90% of Instagrammers that count more than one billion users follow business accounts on the network. If you wish to see massive growth without putting so much effort into creating and executing promotional methods, you should buy Instagram followers from a reliable resource. 

How does a third-party Instagram marketing strategy work? You have to choose a package from the service after deciding how many followers you wish to have on the account.

 It is suggested that you start to build your audience at a low pace on a new account as you don’t wish to be on Instagram’s radar for having millions of followers just in a day. Your account would be at the risk of getting suspended for earning a million or billion followers unless you are a celebrity. 

For a new Instagram business account, you can go for thousands of followers and buy a service that guarantees to give you real and relevant followers. Once you have gained a few hundreds or thousands of followers, you can make your way to a big high number weekly to keep it natural for the algorithm of Instagram. It is common for accounts to gain a few thousand followers early in their business promotion. 

Just keep patience and try to post as much creative content as positive to give a boost to your profile naturally.

Digital
Legal BrandingSaaS Branding

Back to the Office: How to Accelerate Your Retraining Programs

Businesswoman
A businesswoman is pointing with her pencil while holding the tablet in her left hand

Getting used to post-pandemic changes at the office

A lot has changed since we were all ‘at the office’. As we all return to working at the office (at least some of the time), most of us will return to a new environment, with new ways of working and new policies to follow. This can easily leave staff feeling wrong-footed, and re-training becomes a priority – to ensure that all staff is on the same page.

Re-training is often more challenging than training new recruits because you have ingrained patterns to overcome and re-write. Training sessions also need to require minimal investment, both in terms of budget and time spent. Today we have incredible digital storytelling technologies that can enable faster training programs, with better retention. 

Fully immersive experience rooms are a prime example of these kinds of technologies. Their role in keeping all staff aligned when circumstances change is an important one, and all companies should include these technologies in their training schemes.

How digital storytelling can quickly get new staff up to speed

New recruits today are different. Many of the university graduates entering the workplace today have spent the last few years in virtual lessons and may have never spent time in an office. This is a steep learning curve, and human resources professionals have a duty to help this cohort get comfortable in their new setting as quickly and efficiently as possible. Digital storytelling can help achieve this because it uses the familiar on-screen interaction that the new recruits will know well. 

It also helps the participants to really engage with the training, and it can be personalized to match specific situations. 3D content and virtual training programs can also help to cross ‘the experience gap’ by giving new recruits a more lifelike training experience. This is especially useful when access to those ‘real-life’ training resources or equipment is costly or limited.

Using digital storytelling to re-train existing staff on new methods, safety protocols and policies

The experienced staff brings incredible value to a company, but when circumstances change it can be hard to erase old habits and working methods. Re-training this particular group of employees can be a significant challenge – unless you have a secret weapon up your sleeve. 

Digital storytelling brings something special to training programs because it encapsulates new ideas and methods in a ‘wrapper’ – the story. 

Stories are how our brains process and retrieve complex experiences, and it enables us to pack a lot of data into something that seems entirely natural to us. When we use digital storytelling to re-train existing staff, it helps them to cement their memories better than if they were just told the same information. It’s an experience they can relate to and recall later with incredible clarity.

Experiential learning is the key

What makes digital storytelling especially good for training programs is that it’s a form of experiential learning. Storytellers around the world have known for millennia that stories are compelling because the listener projects themselves into the story, often by resonating with a particular character. As a result, the listener is actually a participant – because they are actively involved with it as an internal experience.

The fact that we experience stories is what makes them so memorable – it’s why mnemonists use narrative structures to memorize large amounts of entirely abstract data (like long strings of numbers, or a series of playing cards). When you deploy your training programs in the form of a digital story, you turn them into a kind of experiential learning. Not only are the participants more involved in the material, they also retain it for longer. In this way, digital storytelling gives people an experience to learn from.

Ways to deploy digital storytelling for (re)training

There are numerous ways that companies can deploy digital storytelling for training programs. It doesn’t take a huge investment – however, a chief value of these storytelling technologies is that they can be used for many different end-purposes. It is quite possible that your company may already have an AV setup that is capable of being used in this way. The key is the digital storytelling software that powers it – if it is powerful enough, it can enable your company to use the same equipment in an infinite number of ways.

The most effective digital storytelling technologies for training are:

Immersive Experiences

These can be fully-immersive rooms that envelop the audience, or a wrap-around screen that fills the visual field (typically 240 – 270°). The effect is that the audience is totally drawn into the experience, and this is further enhanced when these can be interactive. Touch-capable screens mean that participants become architects of their own journey, drawing them in even further.

Individual consoles and interactive signage

Interactive signage can be a versatile way to do training programs. Using an interactive screen, the participant has their own console that they can use to navigate their story. They can make choices that ensure that their training experience is as personalized as possible.

Video walls (interactive)

Without being able to fully enclose the audience in an immersive experience, a large screen or video wall is perhaps the next best thing. Using touch-capable screens will ensure that the training experience is as interactive as it needs to be. Participants can learn from their own choices and actions, as well as vicariously – by watching and learning from the actions of others.

The digital storytelling software that makes it work

Meeting
Coworkers are discussing with each other while taking the notes

Without digital storytelling software, a screen is just a screen. An immersive experience has very limited value if it cannot be regularly updated and customized to meet current needs. To get your AV setup to deliver real value – and keep delivering it – your digital storytelling software needs to be up to snuff. There are several options out there, ranging from relatively limited software up to enterprise-grade solutions like the Hyro platform.

It’s easy to look at the software component as a secondary concern, but it actually has a critical impact on the success of your digital storytelling enterprise. With a sufficiently capable, enterprise-grade solution, you should be able to easily adapt content without needing to hire a creative agency or specialist to do it for you. When you have the ability to adapt and create freely, your training programs can be rolled-out faster and have more immediate results. It also means that your AV setup has a higher utilization rate because there is a shorter interval between concept and finished storytelling experience. This ensures you keep attaining the best possible results for your team.

Digital Branding

Best Business Blogs 2022

Your business is going to grow. You want innovative and new ideas to read from somewhere. In your industry, you want to become a leader. The blogs below are a good way to collect tips and information to get you to the next level. Here’s a list of our best business blogs to follow in 2021:

1)LifeUpswing

LifeUpswing is a personal finance blog that teaches you how to grow wealth and manage it efficiently, effectively, and ultimately, passively!

2)HRchat Podcast

The HRchat Podcast is a series of interviews with high-profile influencers, leaders, analysts, and those in the HR trenches. The show covers the big issues relating to HR, Leadership, Talent, Diversity and Inclusion, Recruitment, Employee Engagement, Performance, and Company Culture.

The show has 200,000+ downloads and is frequently listed as one of the most popular global podcasts for professionals in Human Resources, Talent, and Leadership (do a Google search for “best HR podcasts” or “popular HR podcasts” to see for yourself and check out testimonials from past guests). Learn more at https://hr-gazette.com/hrchat-podcast/

3)Techbmc

Techbmc is aimed at sharing vital information that can help you in your Career, Job Opportunities, Business Growth, etc.
The website also helps online users with the Best Products and Service Reviews coupled with Trending Technologies, Games & Solutions for the most challenging problems encountered while using most tech products.

4) Business Partner Magazine

The Business Partner Magazine blog is a popular resource for small business owners. Articles provide practical information and guidance for both new aspiring business owners and those that have been in business for some time.

The content gives insights into the mindset and experience of successful business owners helping small business owners to build thriving and profitable businesses.

5) Financer.com

Operating in 26 markets, Financer.com is a global comparison service that simplifies your choices when you need to borrow or save money. We compare personal finance solutions such as loans, saving accounts, credit cards, and more.

6) MeMoreMoney

MeMoreMoney is the place for people looking to make their money work hard. We believe that everyone deserves a lifestyle where they can have fun and live comfortably! We offer simple easy changes that most people can implement to give them more money.

7) Beagle

Beagle helps people find and consolidate their old 401(k)s (believe it or not, $100 Billion 401k were forgotten in the US). Beagle also unlocks your old 401(k)s and IRA so you can access them early to pay off your debt.

8)360Connect

360Connect is an online marketplace connecting buyers with suppliers. We match buyers with suppliers who can provide quotes for their specific business needs. We strive to provide an extraordinary buying experience that encourages smart purchases. 360Connect provides customers with up to 5 reputable suppliers directly without any obligation to buy. To support our clients’ businesses and ensure we have the products and services needed, we work with suppliers from over 30 industries. This includes building & construction, security, office food & beverage, office products, and outsourced services. In other words, we are a one-stop-shop for buyers in need of products or services.

9)My Money Chronicles

My Money Chronicles is a website founded by Jason Butler. He discusses side hustles, personal finance & travel. He’s also in the process of eliminating $72,000 worth of debt. Each month, he shares an update.

10) MartechCube

MartechCube is a leading digital publication and a go-to resource for professionals and enterprises for all things related to Marketing technology, Customer Intelligence, and Sales Intelligence. We recognized the need to address technology-related challenges specific to CMO and the marketing department. The crux of MTC’s mission statement is to be the single source destination for marketers in the digital age. We are a publication dedicated solely to the Marketing Technology arena and the individuals who buy, influence, and consume MarTech worldwide.

Rebranding
Personal Branding

How to Rebrand Yourself in 2022

From time to time, we can all feel in need of a makeover, a style overhaul, or just all over “Glow-up”. Whilst we may think that just because we are not famous or have over 10k Instagram followers, that is not necessary that we brand ourselves. However, in the modern world, anyone can find and see what you are about in a couple of clicks, so you must understand and establish your brand.

The start of the new year can make you reassess yourself and how others perceive you, and whilst there is simply no escaping the digital space in 2022, it is essential that when people look you up online, you put your best “digital” foot forward.

“So where do I start?”. A personal branding course is a great starting point, but if you are looking for some quick and easy tips on how you can rebrand yourself in 2022, we have come up with some tips to get you started.

Search Inwards

Whilst this may sound like a cliché from a therapy session, you need to have a strong understanding of the person you are (or, in some cases, the person you want to be seen as). Ask yourself, What are your core values? Are your goals aligned with the person you are becoming? What are today’s issues that I genuinely care about?

Do Your Research

After you’ve clarified what it is that makes you, you. It is crucial that you also gain an understanding of who needs you. Who are the people your product, service, or skills will help, and where online can you target them.

Highlight What Makes You Special

Another cliche that bears trues is that you need to stand out from the crowd. What makes you different from everyone else, and what can you do better, faster, stronger than anyone else. Find your strengths, then make sure that you are highlighting them.

Also, Think about what you want to be known for in your industry. If you have a niche, niche it again, and niche some more, make what you do irreplaceable and highly sought after.

Keep Social

The first place people check is your social media, so ensure that it is fundamental that you make a good first impression. Ensure that your profile picture is a consistent and well-lit professional photo. Also, ensure that your contact information is accurate and has an impactful opening headline statement. Utilize all tools available on your page — each touchpoint is a potential opportunity.

Create, Share, Like & Comment

Comments

The comment section is being displayed

If you are hoping to get noticed, you need to be part of the conversation. Produce content that you are excited and passionate about and create content towards your end goal. If you are branding yourself as an expert on a specific topic/area, answer the most popular question to not only engage with your audience but garner attention. Don’t be afraid to jump on trending topics as well.

If we learned anything in 2021, it is that no one knows what can happen next. However, we can control what we choose to share and put out into the world. So start building a better personal brand today and start showing the world your best self.

Optimize with off-page SEO
Digital Branding

How SEO Copywriting Services Help Your Business Grow 

SEO copywriting services are not just for digital marketers. They can be used by anyone who needs to improve their online presence.

The benefits of using SEO copywriting services include increased visibility and traffic, better search engine rankings, and more conversions.

SEO copywriters use keywords that are relevant to the business or brand in order to increase visibility and traffic on search engines. They also use compelling headlines which have a clear call-to-action for visitors looking for information about the product or service being offered.

Optimize with off-page SEO

SEO Copywriting Services and How They are Reducing Costs for Businesses

SEO copywriting services are a good way to get your message out to the world. They help you reach potential customers with your message and provide a competitive edge in the market.

More importantly, according to Hubspot, leads that you get from organic search have a significantly higher close rate – 14.6%, while outbound leads have a close rate of 1.7%. 

The cost of these services is also significantly lower than hiring a full-time writer, which is especially important for small businesses that cannot afford to hire expensive writers.

SEO copywriting services are becoming more popular as they help companies to reduce costs and increase visibility.

The benefits of using SEO copywriting services include:

  • Reduced cost for getting new leads and clients
  • Increased visibility on search engines
  • Improved website rankings
  • Increased brand awareness

No wonder why more and more businesses want to turn to professional SEO copywriters. 

Content is king in websites

How to Find the Best SEO Copywriters for Your Business

The most important factor when hiring an SEO copywriter is to know what you want in your content. You should be clear about the tone, style, and keywords that you want to rank for.

There are many SEO copywriters out there but only a few of them are worth hiring. The best way to find the right one is by looking at their portfolio and checking their previous work.

Of course, there are different ways how you can find skilled and talented SEO copywriters. 

For example, if you have a lot of time and want to save money, you can go to sites like UpWork or Linkedin and start searching for writers on your own. However, the cons of this approach is that it’s time-consuming and involves a lot of hassle. You are likely to hire both bad and good writers and go through the selection process on your own. 

Alternatively, you can hire a professional content marketing agency that will do the heavy lifting for you. 

For example, keyword research is super important when it comes to SEO copywriting. And the benefit of working with an agency is that it can identify what keywords your business needs to be visible in the search engine results pages, find SEO writers for your project, take care of the selection process of writers, create assignments for them and manage them for you.  

In this case, you don’t have to bother your head with how to do keyword research or how to explain to writers how to use those keywords in your content. There is no need to spend time and focus on managing writers. 

Chasing freelancers can be a really tedious thing. On the other hand, you need to be ready to pay higher rates for these benefits. 

Press releases through social media

Start Using an SEO Copywriter Today to Supercharge Your Business Growth

SEO copywriters can help you reach more potential customers and grow your business. They can help with the content marketing strategy and provide valuable insights into how to improve your website’s visibility with search engines.

SEO copywriters are a smart investment for any business. 

Bio:

Ivan Boiko, CMO at ContentAdore. I love to write and speak, but I also love to listen. Every day we listen to the needs of agencies, brands, and companies. We help them create better content for their audience in 30+ languages, attract more customers, and grow their businesses faster. If you’re interested in working with us, we’d love to hear from you!

Legal Branding

5 Proven Hacks to Scale Your Small Business in 2022

Scaling a small business is daunting because such organizations run short of budgets and resources. A lack of experience is another reason for entrepreneurs falling short of the targets and timelines they visualize at the start. External factors like market uncertainties and competition can make the challenge more daunting. But you will expect to grow down the line, no matter what it takes. Fortunately, there are ways to achieve growth despite constraints and limitations. All you need is the right approach and mindset, and you can get ahead of your competitors. Here are some proven hacks you can follow to scale your small business in 2022.

Keep realistic targets

The secret to growing your small business successfully and sustainably lies in keeping realistic targets. You cannot expect to jump from being a small company to a multi-billion conglomerate in a couple of years. Think realistically, and project achievable targets and timelines to scale. You are more likely to succeed and keep the momentum going with this approach. 

Build the right team

Most American entrepreneurs realize the value of building strong teams. Employees are critical to the success of an organization, so you must hire the best people from the start. Invest in a team of people with multidisciplinary skill sets and diverse talents. They are an asset for a startup and support your business as you scale eventually. They can adapt easily and step into new roles effortlessly. 

Embrace technology smartly

Computer

A man is using innovative software on his laptop to help the development of the business

Innovation is the mainstay of growth in pandemic times. If you want to keep your business on the right track, you must embrace technology. Investing in software applications can help you sustain and thrive. But you cannot hire an in-house team to create one, considering your tight budgets. Fortunately, you can pick the outsourcing model for it. Most American companies opt for Software Outsourcing LATAM to fit development costs in their budget. Find a reliable partner to help you scale with technology smartly.

Make sure you are ready to scale up

Scaling up is never easy, as things can begin to creak. Your flaws may keep you from adapting to the needs of growth. Flaws may surface in your IT system, processes, team, and cash flow if your business is not ready. The best way to prevent such problems is to fine-tune things before beginning the transition. Make sure your systems and processes are robust, and people are trained to bear the load of the change. 

Retain your values

Things often change massively during the growth stage. As a business owner, you may have to focus your time and attention on many things. It is easy to overlook your values, such as focusing on customer satisfaction and looking after your employees. However, these factors make you stand apart, so you must stick with them. Your values should not suffer even as you scale. 

Scaling your small business is not as challenging as you think. You need to pick the right path to growth and success and stay true to what your business stands for. Build a great team, and you have the perfect mix for growth in 2022 and beyond. 

 

Author Bio:

This article is improvised by Keith Edwards. He is a professional writer and contributes his experience to Submitcore. He has worked with different companies and is passionate about his work. His expertise includes IoT and Business along with industrial technologies.

Digital Branding

Best TikTok Campaign Creating Methods

Businesses nowadays have a variety of choices for getting the most out of their conversion rate boosting efforts. Social media interfaces are the most common places where these campaigns appear.

You can learn many useful facts about TikTok in the sections below. We’ll show you how to execute successful ads and how to increase your conversion rate on this interface.

Why choose TikTok?

TikTok is a new and possibly most popular social networking platform aimed mostly at entertainment. The user base is quite diverse in terms of age, with people ranging from 14 to 60 years old.

In 2022, the platform is expected to have over 2,1 billion active users, according to research. It’s a shocking amount, especially considering that TikTok was only launched three years ago.

These facts and figures are already convincing. You can almost surely reach your target audience among the 2,1 billion users. 

This option has been available for three years only. Businesses have been using it on a regular basis for two of those years for marketing efforts. That is why employing it for a conversion rate boosting campaign is a relatively new practice.

But is it worth it? We can say that, of course. If you want to raise your conversion rate, TikTok is a great place to start because:

  • You’ll be able to find all of your customer bases in one spot.
  • You can employ audiovisual components to help break down the attention barrier.
  • 50% of users are willing to try something new, that is why your conversion rate can be higher than expected.
  • TikTok users will watch your video content at a higher chance here.

We recommend launching a TikTok campaign if your core audience is mainly under 30 years old. This is key because they are the most active users. That is why they can generate a higher conversion rate. 

Let’s start a campaign

As explained previously, the platform’s main function is to achieve users with uploaded video content. When it comes to developing your advertisements, this is a significant point.

An advertisement should last between 15 and 20 seconds on average. This prevents people from rotating your content. We also recommend that you maintain this length.

You’re probably wondering, “OK”, but what does a successful conversion rate boosting campaign look like? Before you start creating your campaign, keep the following suggestions in mind:

  • Looking for the device
  • Trigger an instant reaction
  • Never forget the music
  • Do preliminary analysis

Let’s look at these points step by step.

Preliminary analysis

Preliminary analytics are the key to your TikTok campaign. You must determine which of your products or services are worth offering. Measurements give you this answer. 

If you forget this step, in the beginning, your chances of increasing your conversion rate will be greatly reduced. You must also decide how you will advertise this product.

Heatmap analysis is a perfect method for this. A heatmap is an analytical tool that shows you how your website is being used by your visitors. Warm colors indicate popular areas of your webshop and cool colors indicate less popular places.

With the help of heatmaps, you can find out which products are popular and which are less.

This will allow you to determine what to advertise. Your product that many people buy or that few. It’s up to you, but we think it’s better to advertise what heatmaps have marked as popular.

The question still remains, how do you advertise, what items do you have to display in your Tiktok campaign?

Heatmaps can help with this, as well.

Examine what are the elements that perform well on your website. What motifs or colors grab your visitors. Be sure to review these during your heatmap analytics, as these will mean the success of your campaign.

The device

After the heatmap analysis, you already know what to advertise and how. However, campaign planning is far from over. Now the specific part is coming.

Despite the fact that it is also available on a desktop computer, the platform is used 99 percent as a mobile application. That is why the main point is to create mobile-friendly content. This is essential for two reasons:

  • To keep your ad from being confusing. Users should not be aware that they watch an ad. If they realize that, this will result in an instant rewinding.
  • Your ad will be blocked by TikTok if it isn’t mobile-friendly. Unfortunately, you will have to start creating material again, which will waste time and money and your conversion rate won’t increase.

It’s critical to think vertically and to strive to structure each object in this manner. To get into the details, here are some criteria that can be a guide for you.

The 9:16 aspect ratio is the greatest method to get the most out of your phone screens, thus we recommend using it. And make your video in MP4 format. If you follow these guidelines your TikTok campaign will be perfect and your conversion rate will increase.

Trigger instant reaction

In the TikTok user community, if anything doesn’t catch their attention, they will quickly go on to the next video. This is a common behavior that you should avoid.

The first few seconds are critical; you must capture your audience’s attention here. This is the only chance to increase your conversion rate.

The best way to do this is to use the audiovisual tools available to you. This is where the data collected by heatmaps comes into play.

The ability to mix the auditory element with visual materials is a big advantage of audiovisual. We recommend using eye-catching colors, images, and text collected by heatmaps, combine with auditive factors.

The colors should match the colors of your webshop, and the overall style should reflect your own. Avoid using too many bright tones, as they have a threatening effect and do not exude quality.

The importance of music

Who wouldn’t be glad to listen to pleasant music? Everyone, of course.

It’s necessary to have some great background music playing in the background of your advertisement at all times. This is significant because music has a relaxing effect. It gives a personality and creates a happy mood.

Users will be more likely to associate a positive feeling with your business or product if they enjoy seeing your ad, and your conversion rate will increase too. Of course, not all songs have the same effect, so we suggest trying to make research among your target audience.

Conclusion

If you want to enhance your conversion rate with the help of social media, TikTok has a lot of potential.

Remember, the whole campaign is based on preliminary analysis. Never miss heatmaps when creating your campaign.

Use the power of audiovisuals and boost your conversion rate with the help of TikTok.

We hope we can help.

Legal Branding

Ways to Inspire Company Culture Even Remotely

It takes a lot of effort to build a workplace culture. Even as companies continue to embrace a hybrid working model that is a blend of remote working and office-based work, it should not be a factor to dilute your corporate culture

Maintaining workplace culture in a hybrid work setting should seek to establish a virtual environment that enables members to feel connected and protected. Your team needs to feel that they are all working hard and staying productive and that their opinions matter. 

Maintaining corporate culture when people aren’t actually in the office can be a real challenge. You might find it difficult to conduct the usual team-building and collaborative activities, and connections among employees might weaken.

The Importance of Maintaining a Company Culture While Working Remotely

Purpose

Working from home is a brand new way of doing things. Whether your team is working remotely or not, chances are your customers are working from home. Maintaining company culture establishes an environment that keeps you connected with your customers. 

Employees who feel disconnected at work tend to have lower performance, lower productivity, and can even quit. Work culture creates opportunities for everyone to feel connected and work with happy and productive teams.

Your remote team needs the motivation to stay productive. A company culture maintains trust among teams and leads to motivation. Motivated employees are highly adaptable to change, have a positive work attitude, and are free to approach you with any work-related problem. 

Maintaining corporate culture ensures that your team knows what to do and when to do it. Leading a remote team comes with challenges. However, company culture can help you manage expectations and equip you with the battle gears to navigate change. 

There are many ways to encourage this culture, such as:

1. Focus on the Culture You Want to Keep

Your company culture is a combination of your business’s values, mission, and goals. Define behaviors that can support company values to enable your team to live the culture you want to keep. Instil culture into your management team because managers are responsible for creating and communicating a consistent company culture.

2. Trust Your Employees

emotion

When you treat your employees with respect, you get it back. Trusted employees feel valued and feel obliged to be engaged in their work. Don’t over-monitor your team because without trust there will be less innovation, less collaboration, and less creative thinking.

Use tools such as project management apps to interact with your remote team efficiently. A project management app comes with the feature to help you plan projects with your team effectively, manage available resources, respond to problems, and keep all stakeholders involved.

3. Embrace Transparency

Community

Transparency is essential for business success when working with remote teams. It ensures visibility into the performance of your team and guarantees a seamless workflow. Make your employees your friends, offer a platform for feedback, and allow them to speak to you openly. 

Let your team know that they can trust you because it’s easy for the remote teams to veer off track and fail to keep up the punctuality and efficiency you expect from them. Instilling transparency in remote working ensures smooth communication and enables you to stay on top of everything.

4. Enhance Flexibility

Flexibility can make your team versatile, resilient, and responsive to change. Flexibility means the ability to adapt to changes such as sudden surges in work or urgent problems. Create organization within your team and ensure that employees do not overwork themselves. 

Flexibility is also good for you as a leader. Be in a position to modify your style of leadership and revise your plan to incorporate innovations and overcome challenges. Recognize situations in which your old way of doing things isn’t working and adopt new behaviors for the current success. 

5. Address Mental Health Issues

Consistency

Remote teams are likely to experience negative mental health impacts which include isolation, loneliness, feeling left out in company conversations, and finding it difficult to get away from work at the end of the day. Make your employee’s mental health a top priority to create a great employee experience. 

Encourage strategic discussions on managing anxiety and depression in dedicated avenues such as a group chat channel. Create an environment where your team can easily talk about their mental health and support mental health leave days. 

Inspire Your Team to Succeed

Value

Despite the flexibility that comes with the work from anywhere model, employees still experience downsides of this approach such as feeling alone, isolated, and left out of important company organizations. To help your remote team stay connected, consider keeping communication going, encourage informal meetings, synchronize work schedules, celebrate important dates and milestones, and rethink your collaboration methods, and tools.