Tag: customer service

Legal Branding

Ways to Inspire Company Culture Even Remotely

on January 17, 2022

It takes a lot of effort to build a workplace culture. Even as companies continue to embrace a hybrid working model that is a blend of remote working and office-based work, it should not be a factor to dilute your corporate culture. 

Maintaining workplace culture in a hybrid work setting should seek to establish a virtual environment that enables members to feel connected and protected. Your team needs to feel that they are all working hard and staying productive and that their opinions matter. 

Maintaining corporate culture when people aren’t actually in the office can be a real challenge. You might find it difficult to conduct the usual team-building and collaborative activities, and connections among employees might weaken.

The Importance of Maintaining a Company Culture While Working Remotely

Purpose

Working from home is a brand new way of doing things. Whether your team is working remotely or not, chances are your customers are working from home. Maintaining company culture establishes an environment that keeps you connected with your customers. 

Employees who feel disconnected at work tend to have lower performance, lower productivity, and can even quit. Work culture creates opportunities for everyone to feel connected and work with happy and productive teams.

Your remote team needs the motivation to stay productive. A company culture maintains trust among teams and leads to motivation. Motivated employees are highly adaptable to change, have a positive work attitude, and are free to approach you with any work-related problem. 

Maintaining corporate culture ensures that your team knows what to do and when to do it. Leading a remote team comes with challenges. However, company culture can help you manage expectations and equip you with the battle gears to navigate change. 

There are many ways to encourage this culture, such as:

1. Focus on the Culture You Want to Keep

Your company culture is a combination of your business’s values, mission, and goals. Define behaviors that can support company values to enable your team to live the culture you want to keep. Instil culture into your management team because managers are responsible for creating and communicating a consistent company culture.

2. Trust Your Employees

emotion

When you treat your employees with respect, you get it back. Trusted employees feel valued and feel obliged to be engaged in their work. Don’t over-monitor your team because without trust there will be less innovation, less collaboration, and less creative thinking.

Use tools such as project management apps to interact with your remote team efficiently. A project management app comes with the feature to help you plan projects with your team effectively, manage available resources, respond to problems, and keep all stakeholders involved.

3. Embrace Transparency

Community

Transparency is essential for business success when working with remote teams. It ensures visibility into the performance of your team and guarantees a seamless workflow. Make your employees your friends, offer a platform for feedback, and allow them to speak to you openly. 

Let your team know that they can trust you because it’s easy for the remote teams to veer off track and fail to keep up the punctuality and efficiency you expect from them. Instilling transparency in remote working ensures smooth communication and enables you to stay on top of everything.

4. Enhance Flexibility

Flexibility can make your team versatile, resilient, and responsive to change. Flexibility means the ability to adapt to changes such as sudden surges in work or urgent problems. Create organization within your team and ensure that employees do not overwork themselves. 

Flexibility is also good for you as a leader. Be in a position to modify your style of leadership and revise your plan to incorporate innovations and overcome challenges. Recognize situations in which your old way of doing things isn’t working and adopt new behaviors for the current success. 

5. Address Mental Health Issues

Consistency

Remote teams are likely to experience negative mental health impacts which include isolation, loneliness, feeling left out in company conversations, and finding it difficult to get away from work at the end of the day. Make your employee’s mental health a top priority to create a great employee experience. 

Encourage strategic discussions on managing anxiety and depression in dedicated avenues such as a group chat channel. Create an environment where your team can easily talk about their mental health and support mental health leave days. 

Inspire Your Team to Succeed

Value

Despite the flexibility that comes with the work from anywhere model, employees still experience downsides of this approach such as feeling alone, isolated, and left out of important company organizations. To help your remote team stay connected, consider keeping communication going, encourage informal meetings, synchronize work schedules, celebrate important dates and milestones, and rethink your collaboration methods, and tools. 

 

SaaS Branding

These 3 Writers Help Your Business Stay on Brand

on May 17, 2021

Writers are essential for your brand. They share the heart of what you do and who you are with your audiences. Talented writers help every aspect of your business. While you may understand that marketing writers are valuable, did you know that technical writers and content writers are also critical for keeping your message consistent on all platforms?

There are different kinds of writers who have different goals. The goal of a copywriter is to help sell your products. Content writers communicate information that can inspire or educate your audience. Technical writers create technical documentation to help others understand and learn. Each of them are an important piece of your brand writing and can help your brand in distinct ways.

The key is to make sure all your writers are on the same page. You want them to understand the company goals and the brand voice that they should speak in depending on the types of writing they will produce. It’s also important to note that different writers have different strengths. Just because someone can write amazing copy, does not mean they are right for creating technical documents. And vice versa.  

Copywriters

If you’re in marketing, you know all about copywriters. These guys help your company sell. It’s critical that they write in a consistent brand voice whether they are creating Facebook Ads or writing an email sales series. Your products won’t sell themselves, so you need a skilled and talented copywriter to help you create sales copy that connects with your audiences in real and genuine ways.

Copywriters know who they are writing to, they understand the things that will connect with them, and they tell stories. Let’s face it, a good story can keep anyone engaged, simply because they want to know what happens in the end. Copywriters weave stories that lead customers through the sales process so that in the end your company sells more of its service or product. They are one of the many front-faces of your brand. Their messages need to be consistent.

Technical Writers

While your copywriters might be your rock stars in the company, the technical writers are critical to help the company succeed. They take complex information and data and make it more useful. If you need to create a brand manual, their skills are invaluable. Technical writers break down processes and tasks into bite sized pieces to make them simpler to understand.

If you want to create a bridge between your IT department and marketing, often your technical writers help create that connection. During a re-brand, these writers help communicate changes internally so that everything flows seamlessly. Re-brands often impact multiple departments simultaneously so it’s important to have writers who can clearly communicate those changes. Additionally, these writers would be your go-to’s for creating courses, user guides for customers and so much more. Your brand depends on good technical writers to keep the information and documentation consistent.

Content Writers

Lastly, your brand needs content writers. While the technical and copywriters have a unique niche, content writers carve out their own space too. If you want relevant, helpful, and fascinating content, these are your writers. Content writers produce pieces for websites, social media, and online stores. The explain and describe things. They understand WordPress, SEO, hashtags, and so much more. Their skills help you connect to your audience. While the goal isn’t to sell, a content writer also weaves in an element of story to help audience stay engaged.

Your brand needs content writers who can produce pieces for social media and your blog. Need a piece about writing on brand? Ask your content writer. Need a piece talking about the company history? Use your content writer. Their pieces are the connections in between the sales pieces that help audiences know, like, and trust your brand.

You know writers are valuable for your business. Your brand needs writers in each area who understands the heart of your brand and can communicate it through their words. They are the messengers and can share how your brand can make an impact. With the right technical writers, copywriters, and content writers in place, your brand will have all the writing it needs to succeed.