Tag: link building for seo

Factors in SEO
Digital Branding

Top 10 SEO Companies for Small Businesses 

on July 26, 2022

To survive in this competitive ecosystem, small businesses need to make themselves visible online. Search Engine Optimization (SEO) is one of the most effective ways to ensure that your target market can find you when they’re looking for your products or services. The challenge, however, is finding the right SEO company that can deliver results without breaking the bank. In this article, we will have a look at 10 of the best SEO companies for small businesses. 

1. WebFX 

WebFX is a full-service digital marketing agency that offers SEO services specifically designed for small businesses. Their team of over 150 experts will work with you to create a custom SEO plan that meets your specific needs and budget. In addition to SEO, they also offer a suite of other digital marketing services such as social media marketing, PPC, web design, and more. Moreover, WebFX also offers priority customer support so that you can get the help you need when you need it. 

2. Ignite Visibility 

Ignite Visibility is one of the leading SEO companies in the world. They offer a comprehensive suite of SEO services that are designed to help small businesses reach the top of the search engine results pages (SERPs). In addition to SEO, they also offer PPC, social media marketing, web design, and more. Ignite Visibility is a great choice if you’re looking for an all-in-one digital marketing solution. 

3. EZ Rankings

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EZ Rankings is a results-driven digital marketing agency that specializes in SEO. Over the years, they have helped numerous small businesses improve their online visibility and reach their target market. Their team of experts will work closely with you to identify your business’s unique needs and come up with an effective SEO strategy that delivers results. They offer custom SEO packages that help you stay within your budget while still getting the most out of their services. If you are looking for an affordable and reliable SEO company, EZ Rankings is definitely worth checking out. 

4. Coalition Technologies 

The coalition is a global team of over 150 experts that has worked with clients such as Motorola, Manchester City Football Club, and the University of California. One of their unique selling points is their focus on long-term results, rather than short-term gains. This means that they will not take shortcuts that could jeopardize your website’s future success. Their popular services include SEO, web design, and social media marketing. If you’re a mid-sized business, Coalition should be at the top of your list. Their team will help you with everything from technical SEO to link building and content marketing. 

5. Thrive Internet Marketing Agency 

If you’re looking for an SEO partner that can help you achieve top rankings and increased traffic, look no further than Thrive Internet Marketing Agency. With over 10 years of experience in the industry, this company has a team of digital marketing experts that are more than capable of helping small businesses grow their online presence. Services offered by Thrive include search engine optimization, pay-per-click (PPC) management, social media marketing, and reputation management. In addition, they also offer web design and development services. They can help you quickly build a high-quality website that is optimized for search engines and easy to navigate. 

6. Victorious 

With a focus on small and medium-sized businesses, Victorious is one of the leading SEO agencies in the game. Their team of experts is dedicated to helping brands grow their organic search visibility and drive more qualified traffic to their website. One of the things that set Victorious apart from other agencies is their use of data and analytics to drive their campaigns. This ensures that they are always on the pulse of the latest algorithm changes and can adjust their strategies accordingly.

7. Captivate Designs 

Captivate Designs is an SEO company that specializes in small businesses. They have a team of experts that will help you with everything from keyword research to link building. Their services are affordable and they offer a money-back guarantee if you’re not satisfied with their results. Moreover, if you are looking for a long-term SEO partner, Captivate Designs is the perfect option. They offer affordable monthly SEO packages that will help you achieve and maintain your desired ranking. 

8. DAR (Digital Agency Reseller) 

They are among the leading SEO resellers in the USA and work with over 500 digital agencies. They help small businesses with their search engine optimization needs by providing them access to a team of SEO experts. This is a great option if you’re working with a limited budget as you only need to pay for the services that you use. If you don’t need the complete SEO services offered in a package, you can pick a few à la carte services. This is a very practical and affordable solution for small businesses. They use data-driven methods to come up with the best possible strategies for their clients. So, whether you’re a startup or a small business owner, you can customize your SEO plan with DAR.

Let your personality shine through on social medial9. Market Keep 

Market Keep is a results-driven SEO agency that specializes in small businesses. Their team of experts will help you create and implement an effective SEO strategy tailored to your unique needs, ensuring that your website ranks high on search engines and drives organic traffic. In addition, they also offer other digital marketing services such as social media marketing, content marketing, and email marketing. Moreover, if you need dedicated assistance, you can opt for their VIP service which provides you with a personal account manager.

10. SEO India Online 

SEO India Online has been in business for over 10 years. The company offers a wide range of SEO services including on-page optimization, off-page optimization, and link building. SEO India Online also provides social media marketing, reputation management, and web design services. 

Wrapping up! 

There you have it! These are 10 of the best SEO companies for small businesses. By working with any of these agencies, you’ll be sure to improve the visibility and traffic that you need to take your business to the next level. You can get in touch with these companies and request a proposal so that you can compare their services and find the perfect fit for your business. 

  

Ecommerce depends on great SEO
Digital Branding

Essential Tips for Hiring the Right SEO Professional for Your Website

on April 7, 2022

SEO is all about boosting your website’s organic search and improving its inbound marketing. Search Engine Optimisation, when done correctly, can help increase your visibility and provide a higher ranking in search results when your audience searches using keywords related to your services.

Many brands are unaware of how their website ranks can be improved; hiring a professional SEO service can be beneficial. However, choosing the right one matters. So if you are unsure how to hire the right professional, here are tips that will point you in the right direction.

Ask questions

Behind-the-scene aspects of SEO

While searching for the right professional, you should ask several questions to understand their work process and whether or not they are on the same page as you. So before getting on the first page, being on the same page matters. Here are some questions that will give you some idea.

-when will the process start showing results?

-what fees will you charge?

-what happens if I decide to cancel in between?

-what kind of assistance would be required from our side?

-Do you offer multiple budget options?

Asking questions also helps know whether the professional indulges in unethical practices such as “black hatting “. If they indulge in such practices, it’s advisable to move on to other professionals as this can cause heavy penalties for your brand. 

Maximize your product pages

Check their performance

Request them to show their previous work, case studies, and result reports to ensure their performance. This will also show you evidence of whether or not the person is compatible to handle your website’s SEO process. Here are a few things you should check.

-how much organic search traffic they have generated for their clients

-how much revenue have they generated?

-how do they handle the process of finding keywords?

-What were their high-performing blogs?

-top-performing landing pages

-Blog views and sessions

-keyword traffic value

Are they individuals or work in teams?

Lookout whether the SEO professional works individually or is associated with an agency. Working in a team means they would have skilled members who would look after different aspects of SEO. A team should comprise of; 

  • SEO content strategist
  • SEO copywriter
  • SEO link builder
  • On-page SEO expert

If you prefer working with individuals, make sure they are competent enough to handle all aspects.

Set your budget

SEO services can vary when it comes to cost. That is why setting a budget will help you find the right professional. A business requires different SEO needs at different stages; go for someone who fits the bill and has all kinds of tools and resources that can help deliver the results. 

Be realistic about setting a budget and what expert can deliver it to you on that scale. Ask how they would prefer payment. Are there any terms or plans which can be arranged?

Communicate your expectations

LInk building works for SEO

Before you decide on the expert handling your SEO process, make sure you have openly discussed your expectations and goals. Everyone boosts their efficiency; however, no one can guarantee results as SEO relies on various external factors. 

Things to consider

Another thing to consider before hiring an SEO expert is whether or not their approach best matches your needs. Here are some questions you can ask for understanding their approach 

How will they measure the success of your SEO campaign?

How often will they communicate about processes or any changes they make?

How will they track any progress, updates, and reports?

A professional providing SEO services in Birmingham will keep you in the loop and provide regular check-in calls. 

Summary

Investing in SEO experts is essential for any business that needs to increase its online reachability. These tips will help you save your time, money, and headache to find a perfect one. Collaborating with SEO experts helps in improving marketing strategies and your business reachability. 

Digital Branding

6 Best White Hat Link Building Techniques In 2019

on February 6, 2019

Link building is considered as one of the key elements of search engine optimization (SEO). But, many webmasters haven’t yet understood the concept well and go on to make mistakes which hurt the SEO.

Acquisition of White Hat links to your website can significantly boost your search engine ranking, but Google has been changing the link building algorithm over the years. Irrelevant comments on random blog posts to build links, no longer work for SEO.

What is Link Building and White Hat SEO?                            

When you get hyperlinks to your website from other websites, it is called link building. What this means is that you are telling Google that your site is relevant and trustworthy, and other sites are directing their users to you. This not only brings visitors from other websites but also boosts your ranking.

There are plenty of techniques for websites to rank higher, but not all of them work. Some are helpful, while some can even negatively impact the SEO. The SEO techniques that work positively and are done using proper methods are called White Hat SEO techniques.

Link building is done using both proper and improper methods. Proper methods can include guest blogs, while improper ones can include commenting on random posts with the link of your site. The proper method of link building is called White Hat link building.

Source – Pexels

White Hat Link Building techniques:                        

1. Guest blogging

One of the most efficient methods of link building is writing guest blogs for other websites. There are several websites and blogs that allow submission of guest articles. Leverage this opportunity for SEO improvement of your site.

The guest blogging is not only good for SEO but also helps you build relationships with other website owners. If you end up building good networking, chances are that they will allow more submissions from you.

Make a list of the websites that allow guest posts. Explore those websites and ensure that your guest post should be relevant to the niche of their site, otherwise it wouldn’t be accepted. Now contact the site runners and tell them about your experience with their site and your interest in submitting a post.

While writing a guest post, don’t be too promotional about your site. A couple of links in Author Bio and introduction will do. When they publish your work, share it with your customers and social media community. When the guest post publishers will find that your post is also helping them widely, then they would like to publish more of your work.

2. Ask your network for backlinks

As a website owner, you might be having a lot of friends and relatives who have their own websites or blogs. You can connect with them and ask for adding a link to your site in their next blog post.

If you have partners in your business, then leverage the partnership for link building. You can request a link back or do a deal of including a link to websites of each other in the next article. Further, keep on building your network and use it for your advantage.

3. Directory submission

There are plenty of good web directories available on the internet where you can list your website or blog. While listing your site on a directory, you should take care of a number of things, like choosing the right category for creating backlinks, checking the domain authority (DA) and page authority (PA) of the directory site, and whether the directory is reliable.

If the DA and PA of the directory site is not of high quality, or if it contains spam links, then it would be better to stay away from such options. The low-quality directories wouldn’t help your site to boost SEO. Research properly before submission so that you can avoid any negative impact on your SEO.

4. Convert your brand mentions into backlinks

This is another easy method for white hat backlinking. There might be several blogs and websites which have mentioned your brand name in reviews, recommendations, or testimonials without hyperlinking your site. What you need to do is find those mentions using Social Listening tools.

Once you have found all the mentions, build a strategy to reach those mentions via social media channels or contact forms and request a backlink to the mentions. Since there is no harm to those sites in hyperlinking your site to your brand name, they will very likely to do the needful for you.

5. List your business in local directories

If you are a small business, then a business listing can significantly help you. For example, you can easily list your business on Google for free. Other than Google, there are several more local directories, like Bing, Yahoo, Facebook, TripAdvisor, etc.

The aim of these local directories is to help local users find the relevant places they are looking for. For example, if someone in your area is searching for places nearby, then you can appear in search results. Since the listing will have your website link, it can work for you.

Source – Pexels

6. Maintain your own blog

Don’t ever underestimate the power of a blog. The reason most of the websites have a blog is that it drives traffic to the site and helps in white hat link building. Maintain a blog and publish posts regularly, which should be relevant to the services or products you provide.

Try to cover everything related to your solutions to make your blog more appealing to visitors. Since the blog posts will be having backlinks to your products and services, it will bring visitors to your site and improve SEO.

Use images and visuals so that the content doesn’t become boring for visitors. Allow users to comment and share the posts on social media platforms right from the same page.

 

Wrapping up

If you apply the above-mentioned techniques to your website, it will surely work for you. But you have to remember that link building is not going to happen overnight. It will take time as you reach other websites, directories and your network.

Also, never go for black hat backlinking techniques, because Google can penalize your site for it.

Know of more white hat link building techniques? Feel free to share via the comments section below.

Author Bio:

Mark Coleman is a passionate writer, currently working as an Editor at MarkupTrend. Markup Trend offers free resources for developers, designers, and webmasters and is updated daily. Mark is available for hire for product and business promotions.