aircraft
Local Branding

Modern Transit Solutions Can Help Establish Your Brand

The Costs Of Air Travel

You don’t have to own a server array to compete with “the big dogs”, as the saying goes. Using cloud computing solutions, you can do many of the same things they do internally for a fraction of the cost. This allows you to compete, increasing profitability, scaling outward, and eventually being able to source internally.

Today, borders are being eroded and distances consumed by the ability of technology to overcome. You’ve heard phrases like “the world is a global village”, and “it’s a small world after all!”. These sentiments are on the increase, and relatively native to modern times.

Before Columbus found the “east Indies”, as he called them, it’s doubtful you’d hear the sentiment “it’s a small world after all”. That is a consequence of developing social and technological development with time. Today, it’s gotten to the point where business executives in America may regularly go to places as far afield as Japan.

Your small business will be expected by many prospective clients to be continuously available, twenty-four hours a day, seven days a week. Additionally, it will be expected that you have transit capabilities. There are many situations where potential clients may be interested in working with you, but will want to meet with a representative personally.

If you only have to make such transits an 11% part of your annual calendar, that’s going to come to between forty and forty-one flights. Should an average flight cost $500 directly, and in total $1200 indirectly (because of the employee time involved), you’re looking at between $24,000 and $48,000 a year on flight expenses.

Solutions

Since many small businesses have to travel regularly in order to become established, playing coastal ping-pong between Los Angeles and New York (not to mention the occasional furlough in Denver), sometimes securing private flight options ends up saving them money.

In America today there are about 211,000 private pilots. That’s not a large number, considering America has 320+ million people currently. What it means, though, is that there is an existing industry in private aircraft, private aircraft parts, and the facilitation of solutions beyond the commercial sector.

You might even say that the industry is ideally sized right now. There’s a lot of room for expansion and innovation. While regulations exist, they haven’t hit that corporate juggernaut level known to be profitably hazardous in the long run.

travel

With these things in mind, for those who’ve crunched the numbers and found private flight is recommendable, there are a few pointers worth taking into consideration. One, you’ll have to do all your own upgrades and maintenance. Two, you’re going to want a solution that can be sourced anywhere; sometimes private airstrips are remote.

A third thing to consider is that you’ll want to source the best possible components for your aircraft, like those developed by aircraft engineers at Lycoming.

One of the reasons AeroInStock.com offers Lycoming carburetor solutions is because of their pedigree; according to Aero’s site: “…carburetors manufactured by Marvel-Schebler Aircraft Carburetors LLC continue with the implementation of modern manufacturing practices and engineered product improvements to ensure delivery of outstanding carbureted fuel controls.”

Protecting Your Investment

Finding known solutions in parts supply for your private aircraft represents an investment in the plane’s future, and potentially a cost-saving endeavor for your small business. When you can reach more diverse clients more quickly, you have a greater chance of establishing a strong brand whose influence isn’t limited to local clients.

The world is a global village continuing to expand, intermingle, and conduct business. If you can establish your brand with such a mindset, you have a good chance of maintaining it for years to come.

Social Media Impacts Your Company's Brand
Digital Branding

Social Media Impacts Your Company’s Brand

I’m happy to welcome aboard Social Drive as this week’s guest contributorSocial Drive is a boutique digital marketing and online advertising firm located in Boston. They help local and medium-sized businesses to create a lean online presence, improve branding with custom content and strategy, and better measure marketing efforts. You can reach the team at Social Drive here.

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Nowadays, it’s incredibly common for people to check out an organization’s Facebook page before buying its product or service. As we know, first impressions are crucial even on the web!

As we know, the first impressions are crucial even on the web!

The messages an organization frames on social media can receive heavy traffic so they must accurately portray it.

Branding in the Age of Social Media

Facebook has become a mecca for updating where you are and what you are doing there.

You might discover a new restaurant when your friends tag themselves there for a romantic dinner. You may learn of a new place for your kids to play when a fellow mom posts pictures of her kids having fun there. Now more than ever, we have access to information on organizations.

You might discover a new restaurant when your friends tag themselves there for a romantic dinner. You may learn of a new place for your kids to play when a fellow mom posts pictures of her kids having fun there. Now more than ever, we have access to information on organizations.

Now more than ever, we have access to information on organizations.

We want to go to a company’s Facebook page to find out more about it. We can read reviews, see images, and find links to its website.There is this increased desire to share our experiences, good or bad, with each other. People can get passionate about their like or dislike for a brand. With the help of social media, people can share those strong feelings. An online review and rating can make or break a person’s decision about a brand.

There is this increased desire to share our experiences, good or bad, with each other. People can get passionate about their like or dislike for a brand. With the help of social media, people can share those strong feelings. An online review and rating can make or break a person’s decision about a brand.

An online review and rating can make or break a person’s decision about a brand.

So does this make branding easier or harder?

The answer is not so simple. The ability to build brand awareness may be more achievable. However, it is challenging and time-consuming to maintain relationships with the public. Studies done by the

However, it is challenging and time-consuming to maintain relationships with the public.

Studies done by the Pew Research Center say that 69% of Americans use social media.  These numbers continue to climb.

According to a survey by Cone Communications93% of those people expect companies to have a social media presence. 

This doesn’t just mean Facebook. It includes all of the main social mediums, Twitter, Snapchat, Instagram, and LinkedIn.

It’s not as simple as having a social media presence.

The goal is to use each form of social media in the best ways to frame effective messages that reach consumers.

There is a science behind when and what to post. It’s usually connected to an overall larger communication plan that is carefully crafted based on research.

Social media also provides an opportunity to connect with the public in a personal way and respond to customer complaints.

This is why it is crucial for an organization to have a social media expert on its PR team to represent the brand.

Digital Branding

Creative Business Gadgets Anyone Can Easily Use

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In the world of technology, there seem to be new gadgets coming out every single day. While some of these may make you scratch your head in wonder of who would use such a thing, others can be the newest gadget that can improve your business’s efficiency drastically. Below we have put together a list of the business gadgets you should take a closer look at for your business.

Pocket Printer 

If you find yourself meeting with clients in their place of business or out at a restaurant, you may not have convenient access to a printer. If you didn’t print off the right documents before you left or your terms with the client changed, you risk losing the deal if you don’t have a copy for them to sign at that moment.

With a pocket printer and some clean sheets of paper, you can print out your documents in minutes. These handy cordless devices are small enough to hold in your hand but powerful enough to last for up to an hour of printing.

The printer strategically works itself across the flat sheet of paper on a table, printing the document as it goes. This can be used with wi-fi from your phone or laptop. You never have to be without a printer again.

Flapit Counter 

If you have a large growing community of Facebook, Twitter, or Youtube followers, why not let your customers know. This flip counter can sit conveniently on the front desk of your office. It connects via wi-fi to real-time data about your statistics.

This counter can be a great incentive to get new customers to like or follow your social media profiles, while they are in your office. When your customers see they can make the counter flip, they will be sure to tell everyone they know. That might get you a few extra flips of the counter.

This product is great for employee motivation. Every time the counter flips, a new person is giving your business a thumbs up. Tell me that isn’t real-time motivation.

2
IRobot Ava 500

If you have a large business with multiple locations, then this gadget is for you. This is a computer screen podium on wheels. This invention allows you to connect with employees in real-time.

This device can be operated from any computer as long as you have the credentials. Simply use your IRobto Ava 500 to stroll up and down the halls of your other locations to talk to your employees. This is almost equivalent to checking in with your employees in person.

Equil SmartPen 2 

This has got to be one of the best innovations in the recent years. The Equil SmartPen 2 writes like a regular ballpoint pen on paper, however it has a real-time recorder that syncs whatever you are writing to your tablet. How’s that for innovation?

No longer do you need to spend time manually transferring your notes to the screen. You don’t have to worry about smudging the screen of your tablet or trying to type with those small keys. Simply write your notes out like you normally would on a notepad and let the Equil SmartPen 2 do all the hard work for you.

Video Handheld Gimbal 

Uploading new videos to your Youtube channel is a must to keep subscribers interested in your business. With the GoPro handheld gimbal, you can make all your videos smooth and professional. There’s nothing worse than a video that is poorly recorded. Don’t make that mistake with your customers. This easy to use gimbal can make all the difference in your video production.

weddings
Local Branding

15 Tips for Keeping Your Wedding on Budget

We already know that choosing bridesmaid dresses from Azazie is one great way to stick to even the tightest of wedding budgets. We asked wedding pros for their top suggestions for keeping costs in line, and they gave us 14 great tips!

Don’t Skimp on Photography

1. If you hire an amazing photographer he/she will be able to capture everything to look like you spent a lot of money even if you didn’t! Aaron Huniu, Aaron Huniu Photography

wedding-photography

2. It’s easy to go over budget on the photography. Try to barter. If you have a service the photographer might like ask them if they are willing to do a trade. Caroline Ross, Caroline Photography

Research Your Vendors

3. Wedding services can significantly increase the cost of your overall wedding budget. Do your research, you will find the perfect vendor that will compliment your special day and most importantly stay within your budget. Karissa Petrellese, NJ Wedding Pro

Discuss Your Priorities

4. When you’re really struggling to get your wedding spending on track, prioritize what truly makes the two of you happy. By saving, you’ll look back on your wedding day and remember how perfect it was. Justin Miners, Destination Wedding Directory

5. “Use your wedding as an opportunity to bring family & friends together. Sit around the table and do DIY projects together. Prioritize items on your checklist and stay on top of your budget. Ash Metry, Inspired Bride

 

Be Creative and Try DIY

6. Be creative when it comes to centerpieces: use an array of artfully mismatched cake stands to display dessert in lieu of expensive floral arrangements? Jutta Lammerts, Wedding Woof

7. DIY your Seating Chart! There are so many easy options that will add a personal touch, let you contribute something to the decor, and are simple enough for anyone to do, even if they have no craft skills. Amy June, Amy June Weddings and Events

8. Save money on your flowers by DIYing your centerpieces! Check out whether there are any flower markets near you, and willing wedding party members, and the morning of your wedding you can have a fun flower arranging party! Tracy Osborn, WeddingLovely

wedding-diy

Understand Your Budget

9. Set a range of amount instead of a solid amount. This will give clients room for flexibility as well as negotiation. Also, be realistic. If your number of guests goes up, know that your budget goes up as well.” Jo Ann, Apropos Creations

10. Couples need to know the big picture of how much money they have to spend so I can recommend vendors that will fit into their budget as well as their personality and style. Tracie Morris, You’re The Bride

11. Some of the smaller things that we forget to budget for could end up potentially costing a sizable amount – that is where you can stray from your initial expectations. Annie Cording, Wedding Ideas

Make Great Choices

12. Be sure to have your gown cleaned promptly after the wedding. The sooner it is cleaned, the better the chances for removing all stains and soil. Wait too long and you will pay extra for the special care required to remove set-in stains. Sally Lorensen Conant, Ph.D., Wedding Gown Specialists

weddings

13. Hiring a day of wedding day coordinator is seriously one of the best investments you can make for your big day. Not only can they help keep you on track budget-wise and save some serious dough by providing ideas on how to cut cost on items like flowers and decor.. they also help you keep your sanity while planning your big day!
Hosting an open bar at your wedding is a huge expense. Cut cost by offering beer and wine plus one or two “signature wedding cocktails” in lieu of a full bar. Carla Friday, Details Made Simple

14. Open bar seems like a good idea until you rack an almost $1,000 bill. Have a cut off time for the bar. This will help lower your cost on alcohol. Autumn Mae M, City Girl Desert Doll

15. Couples who have a positive attitude and seek professional and relevant advice have a better wedding planning experience. Camille Abbott, Ceremonies by Camille

SEO Directory Submissions
Digital Branding

SEO Directory Submissions – The Right Way To Do It

This week’s guest post comes from an SEO veteran, Brent Broadnax. He is the founder of a leading digital marketing agency in Philadelphia and New Jersey – Nerdbox. Listen to his advice and improve your SEO strategy right away!

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So you’ve got your WordPress site up, running, and on-brand, you’ve jam packed it with content, and you’re proud of the direction it’s taken. What’s the next step?

How can you capitalize and market it effectively, driving up more than regular traffic? An excellent resource to take advantage of is blog directories, a website that a database full of different blogs, WordPress sites, business sites, and more. These directories not only create SEO friendly backlinks, but the opportunity they provide for increased traffic and marketing opportunities are also only limited by the databases you submit to.

How does a blog directory work?

Well, simply, it’s a giant, searchable database of user submitted sites sorted by category and subcategory. When planning on submitting yourself to directories, it’s important to come prepared.

Before starting, spend some time making a centralized file containing all the information you plan on submitting for easy reference. Start with the basics, like URL, RSS feed link, social links, contact emails. This is when it comes to a point when you can get creative. Create a short tagline. Could be a slogan or a quote, or a short description. Choose your main category, then a few rough ideas for subcategories.

Some sites have different or expanded options for subcategories, so it’s important to explore and make some flexible options. That’s the bulk of what you’ll need from this point forward, although some directories will ask for more links, more information, or other small details you can fill in on a case by case basis.

Now you’re ready to submit all of that to directories, which can be a daunting task. Which directories are safe? Which are trusted? Which will serve my best interests? It’s difficult to dive right in, but these two resources will serve you well for jumping off points:

Searching through the directory list, and looking over the directories listed will give you a good view into what certain directories expect, how the handle submissions, and what the directory can offer your site.

As long as it’s a valid, trusted directory, there’s no such thing as putting yourself on too many directories, though you should prioritize more heavily used, better-reviewed ones and keep your submission there up to date. Maintaining a list, even just a link, to the directories you’ve submitted to is also a very good idea, just for your records, and since duplicate entries aren’t a good thing.

How does it affect your site?

Well, firstly, it creates a nice, friendly catalog of backlinks to your site, which is paramount in keeping up a good SEO ranking. Secondly, more active directories will have users, marketers and all sorts of opportunities browsing them looking for blogs that fit their needs, which could be anything from paid reviews or ads, to cross promotion.

These kinds of opportunities usually only manifest from the larger, more travelled directories, which you should be submitting to first. All in all, it’s an important step for any blog to take in the fast paced world of online marketing, and one that should be taken with care.

Legal Branding

Why It’s Important to Buy into Complete Auto Insurance, and How It Pays Off

Ask any car accident attorney and he’ll tell you that a full coverage auto-insurance is something you should have. Aside from protecting you from all sorts of accident, there are also several benefits that you can enjoy. Indeed, a full coverage auto-insurance pays off in the long run, and here’s why.

1. It Protects Your Assets
The good thing about a full coverage auto insurance is that it’s not only limited to your vehicle, but it also protects your home, investments, and bank accounts in case you have been seriously injured. With a minimum coverage, there’s a great risk that you’ll be losing everything you have worked for just because of an accident. On the other hand, the right amount of liability coverage on your auto insurance policy means your medical bills and damages would be shouldered.

2. Peace of Mind
With a full auto insurance coverage, you’ll have the peace of mind that nothing bad would happen to you after a car accident. Everything is well protected, and you’ll have the assurance that you’ll be able to take care of your family in the future even if you have become seriously injured.

3. It Shoulders Repairs due to Collisions
One of the most confusing things in auto-insurance coverage is the “collision damaged because of a collision, the auto insurance company won’t shoulder the cost of repair. In rural areas, deer strikes happen often, and a full auto-insurance coverage is the most practical route instead of getting another insurance policy for collision coverage.

4. It Pays Weather Damage
Weather damages are unpredictable. You’ll never know when a golf ball-sized hail would hit your car and leave dents all over it. A full auto insurance coverage will come in very handy in situations like this. It will pay to cover the costs of repairs for scenarios like this. That means you’ll have the peace of mind that your car is secure even during bad weather.

5. Car Rental Services Are Also Available
A lot of insurance companies offer a complementary rental car if it’ll take more than 24 hours to have your car fixed. That’s if you have a full auto insurance coverage. This can be very beneficial, especially if you must go to work or drive your kids to school. There’s no need to pay out of your pocket for transportation while waiting for your car to get fixed. If you only have liability insurance, you won’t be able to enjoy this privilege as you’ll be required to pay a certain fee.

6. Benefits Up Front
Most insurance companies with full coverage policy pay up front for the repairs that should be done. They usually send the payment directly to the repair shop and you don’t have to worry about anything at all.

Overall, having a full auto insurance coverage is the most responsible decision you’ll ever make. A lot of people only carry the minimum coverage, and so, once they get involved in an accident, not only are they suffering physically but financially as well.

Monetize a digital brand with these strategies!
Digital Branding

15 Ways How To Monetize A Digital Brand

At this point in the game, virtually every company has a website. Websites are so easy to come by, any kid in high school can whip one out.

A few years ago, that was all that was needed. Just a website, with an email and a way to allow a potential customer contact you.

We used our websites as glorified company brochures.

But technology has advanced and today’s customer demands more. They reach for their computer or smartphone to find a service or a product, often before they even look locally.

When they find your site, they expect to be educated and entertained. They expect visual, and audio and immediate interaction. Though, your product may be better than the one they sell next door, if the owner next door has invested in his brand via his website, he will get the business.

Great examples such as Nelson Kitchen & Bath of design are definitely the ones that will take the business!

Keeping abreast of the latest technology, keeping our websites fresh and inviting, and getting our users to share on social media takes time and time is money.

Let’s see what 15 experts we’ve consulted have to say about their ways:

Strategies On How to Monetize A Digital Brand

Below you will find some insight from successful businesses who have harnessed the power of the internet to grow their brand and have managed to let the website pay for itself.

1. “In remodeling, you almost have to become the voice of the industry. Homeowners are looking for an expert. Give them just that. Provide tips and tricks regularly on your website and social media. Showcase and review new products to educate your target audience. Do these things consistently and watch as your organic leads start to grow.” – Kyle Baptiste, www.nextlevelremodeling.com

2. “We firmly believe that no matter the size of your business, it is critical to pay attention to your online brand and reputation. Even though we are a local business, our customers no longer find us just by word of mouth or passing by our showroom. They look for us online, and they want to see that we are active, engaged, and trustworthy. We demonstrate this to our customers by making our online storefront as user friendly and attractive as our physical store – by keeping the content updated, by providing useful industry relevant insights through our blog, by demonstrating our expertise through concrete examples of our work, and by engaging our professional and local community through social media.” – John A. Lang, www.langskitchens.com

3. “Monetizing your website is more than offering ad placement and joining Amazon as an affiliate. It’s a strategy that starts with your SEO and the time you invest in building your audience. The programs you choose that provide residuals, like Amazon and AdSense or even selling your products or services, won’t prove successful unless your website has traffic.” – Lindy Chaffin, www.unstoppablestart.com

4. “Getting your website on the first page of Google is all well and good, but if you want it to remain there for any length of time, you need to make sure that your homepage’s content engages the people who land on it.

There are two simple ways to increase audience engagement that are often overlooked. The first is a call to action: a concise instruction telling the visitor what action you would like them to take. This could be something as simple as, “Call Us For A Free Estimate,” and must include an action word and ideally, a benefit. The second is video. People like video. Google is well aware of this and counts the presence of a video as a positive factor in its ranking algorithm. So if you not only want to get but also to keep your website on the first page of Google, don’t forget to include a call to action and a video on the homepage.” – Philip Trapkin, www.sterlingworks.net

5. “There are many great ways to monetize a website such as an email newsletter lists, allowing ads on your site, e-commerce products and more. With that in mind, one very easy way to earn some extra cash many often forget about is affiliate links.

Affiliate links are a great way to monetize your blog RIGHT NOW with little effort! Many blogs already promote products and services throughout them. If you’re already promoting products why not get paid for doing it?!

It has become even easier with the use of Amazon affiliate links as you can easily set it up and find almost any product to link to. In fact, if someone follows your Amazon link and buys anything on the site you get a percentage of the purchase! ” – Adam Scheid, www.thebrandsmen.com

6. “The best way that I have found to monetize my website is, of course, affiliate marketing. This allows me to earn money on the deals that I share with my readers. I use Google AdSense and earn money on pay per click advertising. I also find that it is very important to keep my Facebook page updated daily and to interact with my followers and readers. This is key in driving traffic to my site every day.” – Laurie Floy, www.stealsanddealsforkids.com

7. “Every page should have unique content that captivates the audience, a call to action for the desired response, a contact form to grow an email list, and a social plugin that allows visitors to share posts, videos, and images.

Mix it up when it comes to content. Use interesting images to attract, properly SEO’d information the visitor wants to read and video whenever possible.” – Randy Lyons, www.advantagelocalagency.com

8. “Monetizing a digital brand has become one of the most sought after segments in the internet and social media marketing. It is not easy, but when executed well can yield some of the biggest rewards for any brand/website.” – Timothy Roman, www.imperialbuilder.com

9. “To introduce our services in a very competitive real estate market we understand the need to exceed our client’s expectations. Since the inception of our business in 1991, we have taken the approach that we need to offer more than just experience and professionalism.

Utilizing our online presence, we have placed quite a bit of emphasis on local brand awareness from both a search and education viewpoint. Keeping our clients abreast with the latest information on what Prescott, Arizona has to offer as well as the most recent information on the local real estate market through our blog is one of our primary tools.” – Kathleen Yamauchi Group Real Estate, www.kathleeny.com

10. “For a B2B service provider like us, creating a non-sales Aesbus blog was at the top of our to-do list for lead generation. By providing rich content, we’ve been able to pull prospects through marketing gravity. Our blog generates secondary interest in our B2B services. And as part of our backend process, we’re able to capture that interest via contact/inquiry forms that correspond to specific services described on our website. The captured contact information is then routed through our sales funnel. Our blog is a friendly way of building credibility that helps us monetize our content. We don’t necessarily make money off of our blog—but, it helps drive indirect sales. We have acquired leads generated directly from our blog.” – Gloria Hernandez, www.aesbus.com

11. “The #1 way I monetize my site is by working with brands through sponsored posts. I’m very selective and only work with brands I trust. To get the attention of big brands, my content and photography must be top notch. Social media also plays an important part in monetization. The more followers you have on social media, the more willing brands are to work with you. It does take time and patience to build a presence on social media, but it’s well worth it in the end.” – Alli Smith, www.anallievent.com

12. “Our website is our sales channel. First and foremost we sell web design packages to other businesses. Using website worksheets and lead generation forms, we are put in contact with clients who need custom responsive websites to represent their brand. Secondly, we also provide recurring monthly WordPress Maintenance packages. Also, we provide Organic SEO services where we take a holistic approach in optimizing websites from the ground up. This way, our lead generation efforts have always been supported by strengthening our digital brand and website.” Lori Newman, www.newmanwebsolutions.com

13. “Keeping the integrity of my blog is the number one priority. Don’t be afraid to turn down sponsored opportunities that don’t fit your blog or your standards. Publishing bad content on your blog can have a very harmful and lasting effect on your future success.” – Julia DeLeeuw, www.everydaymomideas.com

14. “The best way to monetize a website is to sell your digital product, one that can be downloaded like a book. You have to create the content (or you can rebrand other’s content, but I don’t recommend that) and then people can purchase it over it an over again. Second to that would be a membership/subscription. Ads such as Google Adsense are great if you have a ton of traffic, but most people can’t generate enough traffic on their own to make it worthwhile. Creating digital content like a book or an online course is what I consider to be the best way to monetize a website, you just have to decide what it is you want to specialize in and then learn all about it and generate the content that is compelling, so people want to buy it.” Jennifer Brown, www.ghostworks.us

15. “Once you’ve generated enough traffic, the next option is to start getting the most out of your website visitors. Adding Google Adsense ads to your website is a quick and easy way to start monetizing your website traffic. You can also offer relevant affiliate offers through networks like Commission Junction, ShareaSale, Rakuten, or ClickBank.” Chris Cabaniss, www.falcondigitalmarketing.com

Conclusion

There are many ways to use your website and get an almost immediate return on your investment.

It is important to understand that our websites are the first impression we give to a client. This is our storefront, brochures, catalogs, and business cards.

These clients will access you from around the world and at all hours of the day and night. They will slip in, and if you do not provide what they need, they will slip out again.

Being SEO smart and user-friendly will assist you in the land of search engines, but it is the content of your website that brings the customer back.

It is the care and attention you place on your digital brand that makes them share the information.

By using the tools listed here, you can make money with your website on many levels. How you utilize your website and promote your digital brand is up to you.

Your success is in your hands.

4 On-Page Techniques forEffective Search EngineBranding
Digital Branding

4 On-Page Techniques for Effective Search Engine Branding

This guest post is brought to you by Alex Furfaro, owner at Alex Furfaro SEO Consulting and digital marketer who helps businesses get visible in the search engines. I loved his take on on-page optimization techniques and thought you might, too! In case you want to reach out to him, you can contact Alex on LinkedIn.

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When you are branding your website and creating your SEO strategy, you need to consider all methods of optimization. On-page optimization is vital to the success of your SEO strategy because it helps the search engines understand your website and what your business is about. The combination of using your branded elements and keywords in the right locations will help your website rank for the terms you are targeting.

Structuring Content with HTML

The search engine algorithms look for dozens of variables when crawling a website. Properly structuring your content using headings and subheadings is a way to describe to Google that certain information is more important than others.

Websites use HTML code uses tags such as H1, H2 and H3 for headings. The H1 tag is the primary heading of the page and only one H1 tag should be used per page. It is likely the theme or template will automatically make the page title the H1 heading. The H2 tags will be the second most important and so on. The search engine use these tags to determine order of importance in your content using the hierarchy of H tags first and the paragraph text last.

Meta Data and Search Engine Branding

Meta data is specific HTML coding that will use meta tags. This data can be added with a WordPress plugin like Yoast SEO or manually in the header of a website. There are three types of meta data: titles, descriptions, and meta keywords. Each page on your website has its own meta data so be sure to optimize each page individually.Meta titles are

Meta titles are the bold, blue link headings users click on in the search engines and the meta descriptions are the supplementary information below the title. Meta data allows a webmaster to provide a catchy title and a brief description of the entire page using text other than what is published on the page.

For example, a page title may be “Columbus SEO Expert” but a user in the search engine results does not know who the page is about. When the brand name is added to the end using a meta title, the search engine link becomes Columbus SEO Expert – Alex Furfaro SEO Consulting. Page titles that you are attempting to rank for locally should often be written in this format of “Location – Niche – Brand.” Meta titles should be 50 and 60 characters in length and descriptions should be at least 140 with 160 characters maximum. The search engines do not display titles or descriptions past those lengths.Meta keywords can be used but are not as powerful in the hierarchy of

Meta keywords can be used but are not as powerful in the hierarchy of meta data. Meta keywords can be words found on the page or additional keywords related to the topic that are not found in the content. Do not “keyword stuff” meta keywords just for the sake of adding more.

Image And Video SEO

Search engines are only able to read text and this makes the indexing of the images and videos more difficult than your body content. To optimize images, rename the image file itself using descriptive characters, keywords, and your brand name where you see fit. If you are using WordPress or another content management system, fill in the boxes for alt text and descriptions as well. Captions can be used as well but remember they will be visibly displayed on the page.

Optimizing videos is a combination of on-page optimization and image optimization. Use keyword rich page titles, descriptions, and keywords in the name the video file itself, as such like with images. Preferably include a transcript of the video as this has the same function as alt text for pictures. Search engines will be able to read the transcript and use that data to understand the video file and help determine rankings. It is also recommended that you upload the video to YouTube and then embed it onto your website because Google owns YouTube and it typically gives videos on its platform a higher ranking.

Internal Linking Strategy

A common on-page technique that is often overlooked is internal linking. An internal link will connect your new content with some of your old content. This not only helps your users to navigate around your site, but it also helps the search engines find your pages. When you create a link from your new content to your old, ensure the content is relevant and adds additional value to your new post. A good application is you provided an in-depth analysis of

When you create a link from your new content to your old, ensure the content is relevant and adds additional value to your new post. A good application is you provided an in-depth analysis of previous topic and refer to it in the new post. This will allow a user to refer to that page for more information, boost the traffic for that page, and keep the reader engaged with your site.

Updating old content with new links is helpful as well. Typically older content is indexed and ranks better in the search engines so more traffic can be funneled through the older post to the new. This technique can help your new content get indexed in the search results as well. When you look at

When you look at internal linking building you need to be careful with the anchor text that you use. A generic anchor text such as ‘click here’ will not work very well with the search engines as it tells them nothing about the link or where it is going. It is best to use the keyword related to the content you are linking to as it tells the search engines exactly what to expect when they go through.

Conclusion

Search Engine optimization is about structuring data properly for search engines but more importantly the users who are visiting your website. These basic techniques will always be relevant, regardless of the changes Google and other search engines make to their algorithm.

search-engine-optimziation-marketing
Digital Branding

5 Ways SEO Can Help Your Brand Marketing

Improving brand awareness is one of the top concerns for businesses, and a website is one of the most effective ways to do this. This is because your website is the first point of contact with your target audience. Your website can bring in leads, prospects, and attract new customers.

If you are looking to brand yourself and build a successful business, one of the best ways to do this is using SEO. SEO is simply tactics you can use to obtain a high-ranking placement in search results to increase the number of visitors to your website. Simply put, if your website isn’t ranking well in search engines, you won’t be found online.

As you begin using SEO to help your brand marketing, one of the most important things to keep in mind is that it isn’t just about using certain keywords; SEO focuses on the user experience, so if the quality of your content is low it won’t increase your ranking.

search-engine-optimziation-marketing

Below are 5 ways SEO can help you build your brand for more effective marketing:

  1. SEO increases the visibility of your business

Having a strong online presence with a website and social media is vital for continued growth in today’s market. SEO can play a key role in helping you develop a strong online presence by allowing your business visibility to increase with consumers who use search engines like Google. SEO ensures you will have a strong online presence and continue to see increased growth in your business.

The higher your visibility is in search results, the more exposure you are giving to your brand, which leads to more traffic from organic searches. By effectively using online advertising, social media, and search engine results, you increase exposure to your brand and drive out the competition.

  1. Better user experience

It is now more important than ever to take the usability of your website into consideration when optimizing your website. That’s because search engines look for websites that are easy to navigate, offer relevant information, have a design that is easily accessible, and delivers quality content.

Search engines also take into account how visitors use your website; for instance, if they come and then leave quickly, this is an indicator that they didn’t find what they were looking for. So if your website has too many visits like that, search engines determine it isn’t relevant and drop your visibility.

But because search engines take the usability of a website into consideration, using SEO can decrease your website’s bounce rate. It ensures users are given a positive experience, are able to navigate through your website, learn more about your product, and are converted into buyers.

  1. Cost effectiveness

The costs for social media advertising, PPC advertising, or purchasing leads can add up quickly. SEO is cost effective as a marketing strategy is because it targets people who are already looking for your service or product and produces better conversion rates.

That’s why it is important to understand your target audience, their search behavior, and their buying habits so you not only optimize your website, but increase your visibility for the right market.

  1. Instills trust in your business

In our fast-paced environment, digital users want to know immediately who they can trust and why they should choose one brand over another. Once you achieve a high ranking in search engine results, this sets you apart as an authority in your field. It also establishes trust with your audience since businesses that are listed in the top 5 results of search engines are perceived as more trust-worthy.

On an example of the home remodeling industry, many people before they even engage in speaking with potential contractors spend hours in search engines, finding the best experts and deals. If you are working in a specific niche, such as “transitional style“, you would want to rank higher for this keyword, so they can easily find you as an expert on the topic.

  1. Access to new data

As you begin using SEO and begin having a higher number of visitors, you can begin to using analytics to track information about your visitors. You can see what key words they used and how much time they spent on a page. You can also see where they are located and what time of day they are the most active online.

For instance,maybe you can see that the most commonly used key phrase to find your website is “San Diego SEO” and that a large percentage of your visitors are located on the West Coast; this is valuable customer data that will help you develop better strategies for advertising.

 

Legal blogging pays off
Legal Branding

Crafting the Perfect Strategy For Legal Blogging

For more than a decade now, lawyers and their firms have begun blogging as a way to bring in high-quality clients. Based on the latest research in the form of a survey amongst in-house counsel, we’ve discovered the type of impact that blogging has as a business development tool.

The survey discovered some interesting facts that include:

  • 84% of in-house counsel believes legal blogs are trustworthy.
  • Counselors read firm branded, attorney written blogs more than they read blogs written by professional journalists.
  • 50% and more believe prominent legal blogs have a major influence in whether clients will choose one law firm over another.
  • Daily blog readership has dropped since 2010, but weekly and monthly readership has made up for the loss in daily readers.

Ultimately, we’ve discovered that the Internet helps craft a better reputation for law firms when used correctly. We will now outline a winning strategy for achieving great success while lawyer blogging. 

Why Legal blogging

Lawyer Blogging Success Strategy

Use the following six-point plan to attract your ideal clientele while blogging for business success:

  • Identifying your ideal client base – in order to attract ideal clients, you need to create blogging content focusing on your chosen area of practice. Identify your ideal client and do what the top legal blogs do and focus on content specific to this area of practice. Avoid writing about anything else and stay focused. You need to brand yourself as an expert in your chosen practice area.
  • Pinpointing your ideal audience – it’s certainly important to create content geared toward current and prospective clients, but it’s even more important to create content that will have a major impact on influencers in your chosen area of practice. To achieve thought leader status in your practice area, create content that will engage with and get shared by association leaders, conference coordinators, publishers, reporters and today’s top legal bloggers. This is the best way to get noticed and become a major authority in your chosen field.
  • Pay attention – the best way to gain the attention of your ideal audience and major influencers in the field is to really listen and pay attention to the topics being regularly talked about. Sure, creating content is certainly important to help spread the word as you look to attain authority status. But you have to write content that’s relevant to what your area of practice is currently focused on. So keep your eyes and ears open, discover what’s being talked about and shared in your industry most often and focus your content on the latest trends.
  • Networking – most of the world tends to look at blogging as a marketing tool, but it’s more effective when used as a tool for networking. You can easily use your blog as a way to get to know new, influential people in your practice area. Interview exciting people on your blog. Do not hesitate to quote the work of others in your practice area, and make every effort possible to comment on and share thought-provoking pieces. In the end, you want to become an active member of the blogging community and you want your peers to know it.
  • Make the time investment – becoming a successful blogger in your area of practice will take time. Do not expect to achieve immediate results. Be willing to put in the time, effort, and energy to become a successful legal blogger.
  • Using social media – use social media websites like LinkedIn, Twitter, and Facebook to draw attention to your true online identity, which is your lawyer blog.
Example of legal blog

An example of a successful lawyer blog

Conclusion

Do not hesitate to take advantage of legal blogging to help grow and expand your practice. Many law firms are capitalizing on this medium and use blogging to bring in new clients and achieve major business success.