Legal Branding

How You Should Go About Treating Whiplash Caused by A Car Accident

Car-Wreck

Whiplash is a very common injury that occurs mainly due to a rear-end car collision. It happens when your head moves backward, forward, or sideways suddenly with great force. As a result, the supporting muscles, ligaments, and connective tissues in your neck and upper back will be damaged. The symptoms of a whiplash injury may appear even after weeks or months. It is very easy to neglect the whiplash injury because the victims do not feel as injured as they really are. So, they do not seek medical treatment following a car accident.

Unfortunately, whiplash causes more harm due to the negligence from the side of victims. Some of the damages from such injury may become permanent. Lots of studies showed that the whiplash victims suffer from symptoms from their injuries even after years. Therefore, when you are involved in a motor vehicle accident, you should seek medical help at the earliest even if you do not feel any pain currently.

Thousands of people in the USA suffer from some form of whiplash injuries every year. But, most of them do not realize that they can claim compensation. So, you should learn more about whiplash injuries for recovering from your sufferings and financial losses.

Symptoms of Whiplash

As mentioned earlier, strain due to a rapid movement of your neck is the cause of whiplash. As a result, the ligaments and tendons in your neck stretch and tear, which cause whiplash. Usually, the symptoms of whiplash appear within 24 hours after the accident. But sometimes, the symptoms may develop only after a few days or weeks and they may last for several weeks, months or even years. Common whiplash symptoms are;

• Neck pain and stiffness
• Dizziness
• Headaches
• Constant weariness
• Blurred vision
• Irritability
• Inability to sleep well
• Ringing in the ears
• Problems with memory and concentration
• Chronic pain in the neck, head or shoulders

 
Treatment for Car Accident Whiplash

Car accident whiplash injuries can be healed within 6-9 months if the victims get proper treatment. However, weakness, restricted movements, or pain may last for up to 2 years in some victims. Unfortunately, a large majority of whiplash victims have to suffer pain and some level of disability for many years followed by a whiplash. This is a unique injury. So, patients need the support of a highly skilled healthcare professional for getting relief from whiplash injuries. A combination of rehabilitation of soft tissues, chiropractic care, and taking care of yourself at home is the most effective treatment for whiplash injuries.

Most mild to moderate whiplash injuries can be treated at your home by using some over-the-counter drugs, ice, and some other remedies. However, if your injuries are more severe, you may require muscle relaxants and prescription painkillers to reduce muscle spasms. Besides medication, physical therapy plays a vital role in recovery. Simple exercises help to build flexibility and strength in your neck. You should also learn relaxation techniques and practice good postures to keep your neck muscles from straining. It is also helpful for getting a faster recovery. Using a foam collar is helpful for keeping your neck stable. However, you should not wear the collars more than 3 hours at a time. You should also use it only the first couple of days after the injury.
Alternative Remedies

Various alternative remedies are available for treating pain from your whiplash injuries. Some of them are:

• Chiropractic care
• Acupuncture
• Electronic nerve stimulation
• Massage
Document your Injury

It is extremely important to keep documents of your car accident whiplash injury. You may have residual pain or the injury could be permanent after the treatment. You will be out of insurance coverage once your case is settled. In some cases, continuous medical treatment is essential for whiplash injuries. Therefore, proper documentation of the treatment is essential. So, you should select a highly experienced doctor who has deep knowledge in the mechanisms of car accident whiplash injury and its long term effects. You should also seek the help of the best attorney for handling your car accident whiplash case.

Digital Branding

Six Benefits for Your Customers When You Have a Web Presence

website-designing

While your online presence might be helpful to your business, ultimately, it has to provide benefits to the customer. If it doesn’t, you won’t have an increase in business or sales. Your online presence creates a benefit for you as well as your customers.

Accessibility for the Customer
You can’t predict when your customers will be online searching for your products or services. It could be after they get out of work, in the middle of the night or early in the morning. While you might have a brick-and-mortar storefront in WA with certain hours, an online portal for your customers gives them the ability to find your products and services on the time that works for them.

Researching the Company
When customers are trying to find a certain product, it’s a fact that they’ll go online to do their research first. If you don’t have an online presence, you’re not providing them with all the options that are available. You might have the best product in the state but without a web presence, the customer can’t find you.

Introduces Your Brand
Customers need to trust and like your company to purchase products or services. They’ll be able to tell a lot about you from your online presence. It gives them the ability to check you out online through your website. The quality of your content and the frequency of how often you post all work towards providing customers with a sense of whether they can trust your company.

Helps the Customer Make Buying Decisions
Your online presence includes content on other websites too. For example, you might have online reviews on other forums or sites that people check when planning to make a purchase. There’s always the possibility to receive a bad review occasionally, but if you run your business with the customer in mind, you’ll have more good reviews. This part of your online presence is vital for getting customers.

Customer Service and Communication
Another aspect of your online presence is your customer service and communication. This will include access to chat options, email and contact information in more than one location on your website. You can provide FAQ pages for your customers too. All of that lends itself to a great online presence that will help your customers trust your business. A shady company is one that doesn’t have much information or any way to contact them.

Tracking
When you have tracking on your website, you’re able to see exactly what content your audience finds valuable. This provides more benefits for your customers because you’re able to provide them with more of what they’ve enjoyed previously. If they love a post you did on certain aspects of your industry, you can create more content around that aspect to dig in-depth into the information. You might not know what they enjoy without the tracking data.

A company like Olympia SEO Web Design of Olympia, WA will be able to provide a great website that will give your customers a valuable experience when visiting your business. Businesses need an online presence because they’ll often research and spend time learning about your products and services before making a purchase with your company.

Digital Branding

Our List of Cell Phones We Believe Fit Every Need of Most Users

which-cell-phone-select

While smart phones are – for many – an almost indispensable part of life, not everyone necessarily needs or wants a smart phone. For many that grew up without smart phones, the additional features and some of the drawbacks – like how often they need to be recharged, not to mention the cost of data plans – may make them actually undesirable for some people. Here is a list of 5 Cell Phones ranging from the highest of the high tech to the easiest, basic and most user friendly of all cell phones.

1. iPhone 7

The iPhone 7 could easily be considered the Rolls-Royce of cell phones. From security options like a thumbprint scanner which unlocks the phone and the ability to remotely wipe all content from the phone in case of it being lost or stolen to features like the Siri digital assistant, iPhones have been and continue to be the leader in high end smart phones. Like everything else in life, however, you get what you pay for. All those features come complete with a price tag to match, with the lowest priced model starting at $650.

2. Samsung Galaxy On5

For a wide range of smart phone features without the giant price tag, Samsung offers the Galaxy On5 for just around $100. The Galaxy On5 is an Android phone with apps available from the Google Play store. The On5 offers an HD display, a simplified user interface and a 5 MP camera. The Galaxy On5 is a great phone for people who want a few basic smart phone features – like maps or the ability to check their bank account on the go – without all the bells and whistles (and price tags) of some higher end smart phones.

3. LG Rumor Reflex

For people that just don’t want a smart phone at all, LG offers a hybrid phone that offers a few smart phone features, like a touch screen and 2 MP camera and combines it with the best pre-smart phone features like a slide out QWERTY keyboard. The Reflex is only available for Sprint customers, however, so ATT&T customers might want to try the Swift or the Renue from Pantech or the LG Xpression.

4. Kyocera Dura XT

For adventurers with an active lifestyle that just need a basic phone, the DuraXT is a perfect fit. The DuraXT is built to military grade specifications and designed to withstand dust, shock, vibration and weather and temperature extremes. A non-slip rubber exterior provides superior grip in all conditions and added durability. If you like the idea of a flip-phone but don’t plan on having a Survivor adventure any time soon, the ZTE Cymbal Z-320 is both easy to use and easy on your wallet, but still packed with features. It offers a 2MP camera, a large interior screen for web, text and multimedia messaging, and Bluetooth® 4.0 wireless for all your devices.

5. Jitterbug Cell Phone

If you want a phone without a lot of annoying and distracting bells, whistles and features, then the Jitterbug cell phone is for you. Featuring large easy-to-read keys and voice dial, you can either dial the number yourself or simply tell your phone who you want to call. The Jitterbug also features a bright, high-contrast color screen which makes it easy to see exactly what numbers you are dialing. No more fumbling around with a tiny keypad, trying to figure out if you just hit the right number or not. Best of all, the Jitterbug offers a number of affordable plans that start from as low as $14.99 a month.

Two attractive young people discussing business behind the counter of their deli
Local Branding

Small Business Owners Face Numerous Decisions Daily

Two attractive young people discussing business behind the counter of their deli

As a small business owner, you face numerous decisions daily. One of the big ones is how you plan to market your business online; will you develop an in-house team or hire a digital marketing agency? Although there are reasons for both approaches, most small businesses benefit from hiring a digital marketing agency. The following are a few of the advantages that approach offers that should be considered before you create a digital marketing plan for your business.

 

No Training Required

Building an in-house team to handle your digital marketing needs takes a lot of time and effort. You must hire and train the staff, then help them stay on top of a constantly changing digital environment. Digital marketers are in high demand, so good digital people are likely to get a better offer elsewhere. High turnover forces you to hire and train people repeatedly, frequently leaving you without a skilled digital marketer. By working with a marketing agency, you have access to qualified people without the need to train them. The marketing agency manages their staff and makes sure they are trained and up-to-date in the field.

 

You Save Money

People frequently think that hiring a digital marketing agency is more expensive than hiring someone in-house. However, if you have in-house employees handling digital marketing, you will have all the added expenses of additional employees, such as payroll taxes, salaries, and benefits. On top of that, your digital marketing team needs a budget for trying new tactics or buying ads. For most small businesses, it is more efficient and less expense to hire an outside agency for digital marketing.

 

Expertise

A digital marketing agency has the expertise needed to market your business effectively. Most small businesses can only afford to hire one or two employees for in-house digital marketing, which means you are likely to have less specialized people. By working with an outside agency, you have access to a whole team of experts and specialists who have experience working on digital marketing campaigns and are constantly learning and improving in their specific areas of expertise.

 

Availability

In-house digital marketing can create a bottleneck in your company because they handle large amounts of intellectual property and often become overloaded. This causes problems when you have tasks that need to get done, but your digital marketer is not available. Vacation, sick days, and employee turnover make the problem worse because your digital marketing employees are out of the office or still in training, resulting in an increasing buildup of tasks. A digital marketing agency is available when you need them and keeps your digital marketing on track.

 

Outrank Your Competitors

An experienced digital marketing agency like Premier Detroit SEO helps your company outperform your competitors online. An outside agency has the expertise to develop a comprehensive online marketing plan so you can rank higher on search engine results, improve online exposure, and drive more people to your website. They keep track of changes to search engine algorithms and constantly fine tune your site to make sure your online presence stays strong.

 

Choosing the digital marketing method for your business is a personal decision. Each business has its own set of needs and may benefit more from one approach or the other. For most small businesses, working with a digital marketing agency gives them significant advantages over hiring an in-house staff. Choosing a marketing agency with experience in your field provides you with a team of experts working on your behalf to optimize your online presence. That kind of advantage makes a vast difference for your business.

4 On-Page Techniques forEffective Search EngineBranding
Digital Branding

4 On-Page Techniques for Effective Search Engine Branding

This guest post is brought to you by Alex Furfaro, owner at Alex Furfaro SEO Consulting and digital marketer who helps businesses get visible in the search engines. I loved his take on on-page optimization techniques and thought you might, too! In case you want to reach out to him, you can contact Alex on LinkedIn.

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When you are branding your website and creating your SEO strategy, you need to consider all methods of optimization. On-page optimization is vital to the success of your SEO strategy because it helps the search engines understand your website and what your business is about. The combination of using your branded elements and keywords in the right locations will help your website rank for the terms you are targeting.

Structuring Content with HTML

The search engine algorithms look for dozens of variables when crawling a website. Properly structuring your content using headings and subheadings is a way to describe to Google that certain information is more important than others.

Websites use HTML code uses tags such as H1, H2 and H3 for headings. The H1 tag is the primary heading of the page and only one H1 tag should be used per page. It is likely the theme or template will automatically make the page title the H1 heading. The H2 tags will be the second most important and so on. The search engine use these tags to determine order of importance in your content using the hierarchy of H tags first and the paragraph text last.

Meta Data and Search Engine Branding

Meta data is specific HTML coding that will use meta tags. This data can be added with a WordPress plugin like Yoast SEO or manually in the header of a website. There are three types of meta data: titles, descriptions, and meta keywords. Each page on your website has its own meta data so be sure to optimize each page individually.Meta titles are

Meta titles are the bold, blue link headings users click on in the search engines and the meta descriptions are the supplementary information below the title. Meta data allows a webmaster to provide a catchy title and a brief description of the entire page using text other than what is published on the page.

For example, a page title may be “Columbus SEO Expert” but a user in the search engine results does not know who the page is about. When the brand name is added to the end using a meta title, the search engine link becomes Columbus SEO Expert – Alex Furfaro SEO Consulting. Page titles that you are attempting to rank for locally should often be written in this format of “Location – Niche – Brand.” Meta titles should be 50 and 60 characters in length and descriptions should be at least 140 with 160 characters maximum. The search engines do not display titles or descriptions past those lengths.Meta keywords can be used but are not as powerful in the hierarchy of

Meta keywords can be used but are not as powerful in the hierarchy of meta data. Meta keywords can be words found on the page or additional keywords related to the topic that are not found in the content. Do not “keyword stuff” meta keywords just for the sake of adding more.

Image And Video SEO

Search engines are only able to read text and this makes the indexing of the images and videos more difficult than your body content. To optimize images, rename the image file itself using descriptive characters, keywords, and your brand name where you see fit. If you are using WordPress or another content management system, fill in the boxes for alt text and descriptions as well. Captions can be used as well but remember they will be visibly displayed on the page.

Optimizing videos is a combination of on-page optimization and image optimization. Use keyword rich page titles, descriptions, and keywords in the name the video file itself, as such like with images. Preferably include a transcript of the video as this has the same function as alt text for pictures. Search engines will be able to read the transcript and use that data to understand the video file and help determine rankings. It is also recommended that you upload the video to YouTube and then embed it onto your website because Google owns YouTube and it typically gives videos on its platform a higher ranking.

Internal Linking Strategy

A common on-page technique that is often overlooked is internal linking. An internal link will connect your new content with some of your old content. This not only helps your users to navigate around your site, but it also helps the search engines find your pages. When you create a link from your new content to your old, ensure the content is relevant and adds additional value to your new post. A good application is you provided an in-depth analysis of

When you create a link from your new content to your old, ensure the content is relevant and adds additional value to your new post. A good application is you provided an in-depth analysis of previous topic and refer to it in the new post. This will allow a user to refer to that page for more information, boost the traffic for that page, and keep the reader engaged with your site.

Updating old content with new links is helpful as well. Typically older content is indexed and ranks better in the search engines so more traffic can be funneled through the older post to the new. This technique can help your new content get indexed in the search results as well. When you look at

When you look at internal linking building you need to be careful with the anchor text that you use. A generic anchor text such as ‘click here’ will not work very well with the search engines as it tells them nothing about the link or where it is going. It is best to use the keyword related to the content you are linking to as it tells the search engines exactly what to expect when they go through.

Conclusion

Search Engine optimization is about structuring data properly for search engines but more importantly the users who are visiting your website. These basic techniques will always be relevant, regardless of the changes Google and other search engines make to their algorithm.

search-engine-optimziation-marketing
Digital Branding

5 Ways SEO Can Help Your Brand Marketing

Improving brand awareness is one of the top concerns for businesses, and a website is one of the most effective ways to do this. This is because your website is the first point of contact with your target audience. Your website can bring in leads, prospects, and attract new customers.

If you are looking to brand yourself and build a successful business, one of the best ways to do this is using SEO. SEO is simply tactics you can use to obtain a high-ranking placement in search results to increase the number of visitors to your website. Simply put, if your website isn’t ranking well in search engines, you won’t be found online.

As you begin using SEO to help your brand marketing, one of the most important things to keep in mind is that it isn’t just about using certain keywords; SEO focuses on the user experience, so if the quality of your content is low it won’t increase your ranking.

search-engine-optimziation-marketing

Below are 5 ways SEO can help you build your brand for more effective marketing:

  1. SEO increases the visibility of your business

Having a strong online presence with a website and social media is vital for continued growth in today’s market. SEO can play a key role in helping you develop a strong online presence by allowing your business visibility to increase with consumers who use search engines like Google. SEO ensures you will have a strong online presence and continue to see increased growth in your business.

The higher your visibility is in search results, the more exposure you are giving to your brand, which leads to more traffic from organic searches. By effectively using online advertising, social media, and search engine results, you increase exposure to your brand and drive out the competition.

  1. Better user experience

It is now more important than ever to take the usability of your website into consideration when optimizing your website. That’s because search engines look for websites that are easy to navigate, offer relevant information, have a design that is easily accessible, and delivers quality content.

Search engines also take into account how visitors use your website; for instance, if they come and then leave quickly, this is an indicator that they didn’t find what they were looking for. So if your website has too many visits like that, search engines determine it isn’t relevant and drop your visibility.

But because search engines take the usability of a website into consideration, using SEO can decrease your website’s bounce rate. It ensures users are given a positive experience, are able to navigate through your website, learn more about your product, and are converted into buyers.

  1. Cost effectiveness

The costs for social media advertising, PPC advertising, or purchasing leads can add up quickly. SEO is cost effective as a marketing strategy is because it targets people who are already looking for your service or product and produces better conversion rates.

That’s why it is important to understand your target audience, their search behavior, and their buying habits so you not only optimize your website, but increase your visibility for the right market.

  1. Instills trust in your business

In our fast-paced environment, digital users want to know immediately who they can trust and why they should choose one brand over another. Once you achieve a high ranking in search engine results, this sets you apart as an authority in your field. It also establishes trust with your audience since businesses that are listed in the top 5 results of search engines are perceived as more trust-worthy.

  1. Access to new data

As you begin using SEO and begin having a higher number of visitors, you can begin to using analytics to track information about your visitors. You can see what key words they used and how much time they spent on a page. You can also see where they are located and what time of day they are the most active online.

For instance,maybe you can see that the most commonly used key phrase to find your website is “San Diego SEO” and that a large percentage of your visitors are located on the West Coast; this is valuable customer data that will help you develop better strategies for advertising.

 

Legal blogging pays off
Legal Branding

Crafting the Perfect Strategy For Legal Blogging

For more than a decade now, lawyers and their firms have begun blogging as a way to bring in high-quality clients. Based on the latest research in the form of a survey amongst in-house counsel, we’ve discovered the type of impact that blogging has as a business development tool.

The survey discovered some interesting facts that include:

  • 84% of in-house counsel believes legal blogs are trustworthy.
  • Counselors read firm branded, attorney written blogs more than they read blogs written by professional journalists.
  • 50% and more believe prominent legal blogs have a major influence in whether clients will choose one law firm over another.
  • Daily blog readership has dropped since 2010, but weekly and monthly readership has made up for the loss in daily readers.

Ultimately, we’ve discovered that the Internet helps craft a better reputation for law firms when used correctly. We will now outline a winning strategy for achieving great success while lawyer blogging. 

Why Legal blogging

Lawyer Blogging Success Strategy

Use the following six-point plan to attract your ideal clientele while blogging for business success:

  • Identifying your ideal client base – in order to attract ideal clients, you need to create blogging content focusing on your chosen area of practice. Identify your ideal client and do what the top legal blogs do and focus on content specific to this area of practice. Avoid writing about anything else and stay focused. You need to brand yourself as an expert in your chosen practice area.
  • Pinpointing your ideal audience – it’s certainly important to create content geared toward current and prospective clients, but it’s even more important to create content that will have a major impact on influencers in your chosen area of practice. To achieve thought leader status in your practice area, create content that will engage with and get shared by association leaders, conference coordinators, publishers, reporters and today’s top legal bloggers. This is the best way to get noticed and become a major authority in your chosen field.
  • Pay attention – the best way to gain the attention of your ideal audience and major influencers in the field is to really listen and pay attention to the topics being regularly talked about. Sure, creating content is certainly important to help spread the word as you look to attain authority status. But you have to write content that’s relevant to what your area of practice is currently focused on. So keep your eyes and ears open, discover what’s being talked about and shared in your industry most often and focus your content on the latest trends.
  • Networking – most of the world tends to look at blogging as a marketing tool, but it’s more effective when used as a tool for networking. You can easily use your blog as a way to get to know new, influential people in your practice area. Interview exciting people on your blog. Do not hesitate to quote the work of others in your practice area, and make every effort possible to comment on and share thought-provoking pieces. In the end, you want to become an active member of the blogging community and you want your peers to know it.
  • Make the time investment – becoming a successful blogger in your area of practice will take time. Do not expect to achieve immediate results. Be willing to put in the time, effort, and energy to become a successful legal blogger.
  • Using social media – use social media websites like LinkedIn, Twitter, and Facebook to draw attention to your true online identity, which is your lawyer blog.
Example of legal blog

An example of a successful lawyer blog

Conclusion

Do not hesitate to take advantage of legal blogging to help grow and expand your practice. Many law firms are capitalizing on this medium and use blogging to bring in new clients and achieve major business success.

 

 

Blogging
Digital Branding

4 Ways to Attract More Readers to Your Blog

Are you having a tough time increasing traffic to your blog? You may have started out in this business wearing rose-colored glasses. You probably believed that if you posted it they would come. Unfortunately, this statement is only halfway true. You definitely have to post more than your fair share of exciting content, but nobody’s going to ever find it unless you actively promote your blog and content so that your target audience can easily find it.

Sounds difficult, right? If you don’t know what you’re doing than it will feel practically impossible. On the other hand, if you take the time to learn how to attract more readers to your blog, they’ll be visiting in droves and you’ll have more readers than you ever imagined possible in no time at all.

Are you ready to learn how to attract more readers to your blog? We’ve discovered four simple techniques that will bring more readers than your servers can handle! Before long you’ll have to upgrade your server setup to accommodate all of your awesome new fans.

Blogging

Attract New Readers to Your Blog Using These 4 Amazing Techniques

  • Stick to a regular posting schedule – when you have a regular posting schedule, and you stick to it religiously, your readers will know when new content is going to come their way and they will absolutely expect it from you. When people first visit a new blog, they often look at the published date of the most recent posts. At the start, they want to see if the blogger regularly posts content. And then they check to see if the blogger posts content consistently. Visit www.catchingupwithCassandra.com and see firsthand how easy it is to develop and stick to a consistent posting schedule.
  • Make sure your content is relevant for your specific audience – some bloggers have a tendency to create posts that are all over the place. This is a big mistake because people tend to read blogs when they are interested in learning about one main topic. They do not want to become a regular reader of a blog that posts about videogames one week, TV shows the next week, and pressure cooker recipes a week later. A blog like that is confusing and all over the place. Find an audience that you are trying to cater to and then create content about that specific topic. Try not to ever veer off course, because otherwise you may upset your readers and scare many of them away. And that’s the last thing you want to do if you’re trying to get and keep more readers for your blog. Check out www.savingcommoncents.com to see a great example of staying on topic.

Social media

  • Use social media channels to promote your blog – at this point, every blogger must have social media accounts on all the most popular sites like Facebook, Twitter, Pinterest, Instagram, and every other flavor of the month social media site. Why? Your readers spend hours of their time on the sites every day. If you ever want your content to go viral, you need to begin sharing it on social media. Not only will social media make it faster to spread your message and get you more fans, having social media accounts is a great way to make it easier for new people to discover your blog and brand.
  • Let other bloggers guest post on your site – by allowing other bloggers to guest post on your site, you are instantly opening up your blogging platform to their readership. More often than not, the blogger will notify their mailing list about the guest post and then direct their fan base to it. This will immediately bring healthy attention to your blog along with a fresh, new readership.

Interesting blog content

Conclusion

Attracting more readers to your blog may seem difficult on the surface. If you begin using the four strategies that we have shared with you today, new readers will begin visiting your blog faster than a speeding bullet. Try them out immediately to learn the truth firsthand.

Blogging
Digital Branding

Content Marketing for the Self-Employed

Coming up with ways to successfully market your products and services is often difficult for self-employed entrepreneurs. In the past, you needed a massive marketing budget in order to get your name out in front of potential prospects ready to buy up the exciting things you had to offer. In today’s digital world, it’s easier and certainly less expensive if you use content marketing to your advantage.

Today on AltitudeBranding we’d like to share some of the best content marketing tips that we’ve discovered for self-employed entrepreneurs looking to scrape out a living in this tough environment. If you implement these strategies, you’ll find it easier than ever to get your marketing message in front of an interested audience.

Prepare blog content

5 Content Marketing Tips for the Self-Employed

  • Establish an online home base – when you first begin implementing a content marketing strategy, you need to have a home base, meaning a localized place to share all of the wonderful information, infographics, videos, and other pieces of content with your readers. The best way to establish a home base is to create a website for your services. And to take it a step further, create a blog on your website that you can regularly update with important content that your market will find enticing.
  • Create engaging content that your readers will love – sharing information is only the first step in the process. The information and content that you share has to be engaging to keep people interested and coming back for more. A simple way to create engaging content is to share it in story form. Everyone loves to read interesting and unique stories. So creating story-based engaging content is the best way to make sure your readers stay engrossed in your self-employed foray in the business world.
  • Build your content marketing campaign around cornerstone content – a simple definition of cornerstone content is the creation of one major piece of content that you’ll use to base all future content off of. Choosing the style of cornerstone content is up to you. It can be a white paper that you create for your self-employed business. It can be in the form of a landing page. It can be in the form of a large, informative blog post. The main thing is that you focus your time and energy on one or two pieces of cornerstone content and then base all of your other topics off of it so that you can explore different themes and avenues based on offshoots of this initial information.

Varied content

  • Blog posts are great but there’s more to life than the written word – the great thing about content marketing is that it taps into so much more than writing articles. Certain people interested in your self-employed journey will certainly prefer to read your thought-provoking blog posts. But many others will be interested in infographics, videos, podcasts, and more. So expand your horizons and create multiple types of content so that you can increase your reach to other potential customers who do not prefer reading about your business endeavors.
  • Repurpose, repurpose, repurpose – in many cases, it takes hours of your valuable time to create engaging, thought-provoking content. Instead of using your content once, you can repurpose it into other forms to help spread your message far and wide. One example would be to take blog posts from your website and package them up and turn them into a white paper. Or, you can take information from your blog and use it to create an attractive and engaging infographic.

Promote blog content

 Conclusion

Content marketing for the self-employed really isn’t a big mystery. If you implement the strategies that we shared today, marketing through content creation and distribution is more powerful than ever.

37397222 - little boy saving money in piggy bank
Local Branding

Money Saving Ideas For Parents

Having children is the most rewarding, enriching, and exciting thing a person can do, It is also one of the most expensive.  According to the United States Department of Agriculture, the cost of raising a child to the age of 18 is roughly $300,000, (and I doubt that even considers the costs of the latest iPhone they think they need by the time they are six). We all want to provide for our children but it is not always easy to make ends meet. However, there are ways we can save money and still enjoy the life we are creating for our families. Below you will find a few tips that will help.

Money Saving Ideas For Parents

Car seat

It has to to safe, not stylish   

Parents tend to think they have to have the best and latest of everything for their little ones. Manufactures know that and put every bell and whistle they can think of on their products. The fact is, your child is going to outgrow many of the things you purchase, long before you even try out all those options. Take car seats for example. Your child will go through at least three car seats (or more). Your car seat needs to be safe and installed correctly. Spend your time researching the car seat and not your money on options.For ideas on what you really need to travel with baby, visit sites like bottlesandbanter.com.

Stroller

Strollers

Did you know some strollers cost hundreds of dollars? They recline, lock, have reversible straps, umbrellas and come with HBO. (Okay, no HBO) Then they fold up and “fit” into the trunk of your car. When you get to the mall, doctor’s office, or the park with your screaming baby in their car seat, you struggle to get this stroller (which is much like a Volvo) out of the car and then fight to set it up. By now your child is having no more waiting and the minute you strap him in, he goes into a melt-down that makes every mother in the area wonder if he is being kidnapped. You push your child, his diaper bag, your purse and the Volvo into the mall, where the fit continues. You end up pushing all that back to the car with one hand and a worn out baby on your hip. The next time you venture out, you grab the $20.00 umbrella stroller that you keep in the backseat and just go.

Money saving ideas

Buy, Sell, Trade

Use consignment shops, shops that buy and sell baby clothes and save a bundle. It is shocking how fast a kid grows. They often outgrow something before they even wear it. Sell it at a shop like Once Upon A Child or on EBay. Take good care of the clothes your child wears. You can trade them if they are in good condition. Co-Op with other parents and have swap meets. Get the most out of your child’s clothes and the things they need.

Support Groups

Make arrangements with friends to trade off babysitting, mother’s day out and other things that cost you money. The group I was in even cooked double meals once a week and traded. That way we always had a meal in the freezer that we had not had the day before. Take turns taking the kids to dance class, practice, or the park. You save money and find a little time just for you.

For more ideas, visit www.femmefrugality.com. This site is a great go to site for just about anything parent/ money related! There are a lot of ways to save money listed on the internet. Use common sense and remember one rule.  Just because you did not have it as a child, does not mean your child needs it.