Category: Local Branding

Local Branding

How to manage Your Rebranding

Rebranding your company can be a very important but very stressful process. If you are currently going through this process, then you have probably spent the last few months in the planning stage, trying to figure out how to go about it in the best way. It can be easy to get overwhelmed by the amounts of things that need to be done during the rebranding process which is why we have written this article to give you some tips on how to manage it. Keep reading if you’d like to find out more about this.

Plan Carefully

Before you get started on your rebrand, you need to plan carefully. You need to know why you are rebranding and what you are trying to change. If you don’t do your research properly then you might find that your rebrand will be a waste of time and you would have been better off sticking with the same branding. Plan accordingly and establish a clear strategy of how you want everything to happen. Don’t let yourself get carried away with rebranding before thinking through the consequences of your decision.

Manage Tasks

If you are rebranding a large company, you might find that there are a lot of things that need to be changed and a lot of things that need to be organized. For a company with a large team of people, it can be difficult to ensure that all tasks have been completed in time for the rebranding launch date. This is why you should consider making use of a workflow system like a Kanban board. So, what is a Kanban board? Well, a Kanban board uses different columns to organize tasks into things that need to be done, things that are in progress and others that have been completed. Make sure to do some more research about how a Kanban board works before getting started.

Create A Timeline

If you are going to rebrand your company, then you need to make sure that you create a timeline of how you want everything to go. You’ll need to make sure that you get all of your tasks completed on time and creating a timeline will help you to organize your tasks. Make to create a realistic timeline as if you try to rush things you might find that your rebranding does not go as well as you’d like. If you need some extra help with this, you could download some software that can take you through the steps in order to complete a good timeline that is easy to follow. Make sure to share your timeline with everyone who needs it in order to keep everyone on the same page with what needs to be done first.

Market Research

Before your rebranding gets underway, you should ensure that you are going in the right direction. If you are able to do extensive market research before the process begins, you can trust that you will have a successful project. You should also ensure that you conduct more research as the process goes on. Talk to your clients, find out if they will continue to use your services after the rebrand and find a good middle ground. Working with others on the rebrand will ensure that you are happy with your end result and you won’t have to do it all over again anytime soon. If you do your research properly then you’ll be able to manage your rebrand a lot easier.

Establish A Clear Budget

If you don’t set yourself a budget before the rebrand then you might find that you spend a lot more than you need to on the project. You need to set yourself a budget and try to stick to it where you can. This will help you to manage the whole project a lot easier and you can ensure that you will be happy with the process that you have undergone. When you are setting yourself a budget you should also remember that not everything goes to plan,and you should account for any issues that might arise in the rebranding process. Try your best to stick to the budget to ensure that you don’t end up spending more than you’ll make back over this whole process.

Final Thoughts

Deciding to rebrand your company is not a something which should be taken lightly. You need to make sure that you know exactly what you are getting yourself in to and you need to know what you need to change about your company. Don’t let yourself get carried away with the whole process, stick to your timeline and you’ll soon have your company back up and run. Organise yourself and your team effectively and your rebranding will be a success.

Local Branding

5 Business Risks You Take When You Become a Sole Proprietor

As a sole proprietor, you take on many inherent risks alone. There is nobody else to share the responsibilities, and any results of economic rewards or challenges would be only yours. It’s not easy to run a solo enterprise, but Gov Doc Filing makes it easier by providing the forms needed to apply for an entity and offer fast, simple, and secure processing through their simplified sole proprietor, S-Corp, C-Corp, and LLC forms online. They also provide forms to apply for an Employer Identification Number if needed.

Top Risks of a Sole Proprietor

  1. Limited Earnings – There are only you and a limited number of hours in a day. You also need to eat and rest. Even with hired help, the majority of the work lands on you. Your earnings are limited on how much you are able to accomplish each day. It is common for people with financial problems not to be clear about what they are pursuing (absence of goals) and, if they have them, they are vague, unrealistic or incompatible with their budget. What is not measured is not controlled.
  2. Poor Credit – When deciding to extend credit as a sole proprietor, lenders take your personal finances into account. All your personal spending habits have an impact on your ability to gain credit. It is important that you maintain an excellent credit rating as a sole business owner. It is associated with the possibility of defaults occurring in the established time and manner, which may involve loss of principal and interest, a decrease of cash flow, generation of expenses associated with the recovery processes, etc.
  3. Financial Errors – In addition to completing work for your business, you must also carefully monitor your finances. As a sole proprietor, managing your own books can be risky. Consider hiring an accountant or make it a habit to enter your income and expenses in a daily log or spreadsheet.
  4. Being Sued – A great benefit of incorporating your business is the layer of protection it provides. It is possible to lose all your personal property if you are sued.
  5. High Tax Bills – Although most expenses related to your business can be deducted on your income taxes, your tax burden may be increased from the self-employment taxes you must pay. Your habit of saving is deficient or nonexistent, you do not pay your credit cards, pay loans, understand how normal to acquire everything on credit, as well as paying delinquencies for overdrafts and late payments.

Before wanting to make any comment about it, it is necessary to know the variable and the risk concept with which we live in a day-to-day in a financial institution. In very simple terms there is risk in any situation where we do not know exactly what will happen in the future. Elsewhere Risk is synonymous with Uncertainty, it is the difficulty of being able to predict what will happen. Risk is part of life itself, it is up to us to manage it by becoming aware of the situations that lead us to it and applying the corrective measures to avoid them, as long as it is within our reach.

Local Branding

Using Your Blog and Elevating Your Branding

Your brand is the one things that you cannot compromise on. Elevating your brand means elevating everything about your business, from profits to reputation, from the trust to customer satisfaction. There are many ways to elevate your brand including marketing, SEO, and more.

One of the areas that are commonly overlooked is your inbound marketing and your blog. Your content and what you put on your blog can either elevate your blog or simply be a placeholder on the internet. Worse, handled improperly, your blog can actually damage your image and your brand.

So how do you use your blog to elevate your branding? Here are a few simple yet powerful steps.

Tell Powerful Stories

Simon Sinek has famously said that people buy from you and follow you as a leader not because of what you sell and how great your products are, but because of why you do what you do. This means that to use your blog effectively, you must tell the powerful stories of why you do what you do and the impact is has on your industry and your customers.

It is these stories that will elevate you in the minds of your customers and set you apart from the others in your industry. So what stories do you tell?

  • Talk about Where You Came From
  • Tell Your Customers Where You Are Going
  • Share your Failures and the Lessons You Learned
  • Share Your Successes and How Customers and Employees Contributed to Them
  • Share Work You Are Doing in the Community

These powerful stories will help your customers and lead connect with you on a new level, one that will elevate your brand.

Ask and Answer the Right Questions

What are the things your customers are searching for? What questions do they have, and how can you best answer them? This is the key to any kind of marketing, but particularly inbound marketing. Why? Because these questions are the ones users are searching on social media. Want to rank well on Google? Know these questions and keywords.

So how do you figure out these questions? Well, first of all, you can simply listen to your customers. Social listening is essentially analyzing your social media followers and connections, and learning what they are asking, talking about, and searching for.

There are also tools like SEM Rush and some MOZ tools that will let you analyze keywords and queries that are popular for certain keywords and niches. Using these tools, you can determine not only what you want to rank for, but how to structure your blog content to do so. The value of this inbound marketing and the organic traffic it generates is immense, and an incredible way to elevate your brand.

Give it Away

Got some great answers? Put them in an eBook. Is one of your customers a great example of how your product or service works? Detail that information in a case study, and then give it away. In exchange for subscribing to your blog, offer free content. White papers, case studies, how-to manuals, and more.

The reasons are simple. First, the expertise and care you show elevate your brand in the mind of your leads or customers. The more you share, the more it shows that you know and understand.

The second is that giving something away activates the law of reciprocity. The more you give to a customer for free, the more likely they are to feel that they “owe” you, and so will buy from you when they are ready to make a purchase.

Not that this should ever be your motivation for offering free goods. Users can see right through that ruse. Your goal should be to inform your customers and improve your industry. The results you see will follow this as your brand is organically elevated.

Build Trust and Expertise

This organic elevation will occur as you build trust and expertise with your customers and leads, but also with your peers and with search engines. Google evaluates not only your content but who wrote your content. They want expertise, authority, and trustworthiness from every page on your site.

The more genuinely informative you are, the better your content serves their customer, the person who is searching for something, the higher you will rank and the more traffic you will get. The key, as you see, is great content that is informative and worthwhile and does one simple thing: makes the internet a better place.

Add Value to Your Industry

Finally, you will elevate your brand and become more of an influencer by simply adding value to your industry. The content you share on your blog should not only showcase your company but your industry as a whole. What do you do to enrich the lives of others? How would their lives be different without your product or service? Even more so, how would their lives be different if your industry did not exist?

You know that you have an impact. You are passionate about what you do. You know, and share, why you do it. What you do adds value to your industry and the lives of your customers. When all of these things are true, you elevate your brand, and your blog is one of the best ways to do so.

Real estate marketing
Local Branding

7 Ways To Build Your Personal Real Estate Brand

Real estate marketingBranding is actually about creating something different for your customer just as per their needs. Your company should provide such an authentic data about the content that whenever a related problem is encountered by your customer, they immediately think of your company. Almost 90% of the people fail in the business of real estate only because of lack of management and poor business strategy. It is actually a surprising figure, but if you don’t want to be in those of 90%, then you have probably come to the right place. If we first talk about branding yourself as number one property holder in this real estate business, then we have to go through some of the following major ways.  

Explain your brand:

The first and foremost thing you have to do is to let people know that what is your brand about? This mainly includes the quality you are providing, your work type, and most importantly describing your customer needs. As an owner of a real estate business, make sure that you are proving the exact content which your clients are looking for.  

Diverse real estate marketing

Market your brand:

Market your brand as an interesting platform for your clients. Always posting or sharing the same kind of content makes it boring for the people. You also have to be entertaining and informal sometimes which intrigues other people towards your brand. You can use different mediums for marketing your brand and your company such as:

  • Social media
  • Blogs
  • Infographics
  • YouTube channels
  • Going to different events related to your brand

Be Authentic:

You have to be authentic regarding your brand. Provide exact and authentic data to your clients. For example, being a real estate worker, keep in mind the needs of the client so that you may not have to face rejection often.

Make a Database:

Collect all the required data related to your work of your area. Be aware of all the market trends so that you would be able to satisfy your customer easily. Start your work in a limited area of few kilometers so that you would be able to do a better management. Keeping an exact database of all the information about the prices, market trends, features of your properties and minor info about your real estate would be much helpful for you in making a beneficial strategy for future.  

List expensive real estate

Deal with Expensive Property:

Try to start with buying an expensive property because it has higher chances of providing you with profit. Look for a property in an area which is going through business development programs. Always keep in mind that people will pay more for an average house in a great location then they will for a good house in a not so good location. So basically, you should know how to get in the business.

Maintain a Professional Team:

Real estate is not only just a numbers game. Its people game too. You have to own a number of professionalists to reduce the chances of loss in the future. An experienced contractor, property dealer, and a number of hardworking and honest people can raise your real estate to the heights of success.

Fundraising Sponsorship:

Now, because of fundraising sponsorship, you can even invest as little as $500 in a number one property. Then you will be given your profit, loss, and appreciation, etc. according to your investment.

Being successful in real estate

 

Conclusion :

These are a few ways that get actually help you secure a good position in the real estate business. So, don’t wait for any further and start following the above-mentioned tips, we assure you that within a short time period you will be able to build a good real estate brand of your own.

Well designed offices are part of your brand
Local Branding

Why Your Office Design Is Extremely Important for Branding

Well designed offices are part of your brand

If you want your business to become recognizable, engaging, and unique, then know that you need branding for that. You see, the number one, most critical way to promote every business is branding. You cannot just sit there in an office and work on your laptop, in fact, you’ve got to take measures to reach out to people yourself or use tactics to attract the customers, and for this, you need to do some extraordinary branding for your business.

Everything in your business can be used for branding, your employees, their behavior, and even your the design of your office. Yes, you read it right, your office design is, in fact, extremely crucial for branding. In fact, the design of your office and the overall environment can make or break your business and brand.

Now, if you are someone who yet has some doubts about the fact that your office matters a lot when it comes to branding, then you’ve got to stick to this article a little longer because today we are going to present a few reasons why you need to improve the interior and the environment of your workplace.

High tech office equipment

The market and the modern business, both are changing

Previously there was no concept of good looking office design, and the offices weren’t that modern too because the work wasn’t that modern as less technology was in play. Right now, everything has changed, the work has changed, the market has changed, and more technology is being used in the workplaces than it ever was. Now all of this obviously calls for a new and modern workplace.

Google, Facebook, and many other such companies have some outstanding offices with play areas and even farms inside because they believe that these things matter a lot when it comes to the improvement of the employees work performance. These companies took their office designs to a whole another level because these believe that socializing and working together can make a business more successful and productive.

Productive workplace

Your Office Speaks For Your Business

Just as mentioned in the JasonL ergonomic guide, an ergonomic workplace can add a lot to your business, and it is one of the major factors that can attract more and more customers towards you. As a whole structured organization, the interior of your office says a lot about who you are, how to do your work and what do you stand for.

Great offices make great first impressions

It’s just like a first impression, a client comes to meet you, and the first thing that he will notice is the design of your office which will put an impression on him about you now we all know the fact that one cannot risk his first impression as it is known to be the last. In a nutshell, the design of your office defines who you are, and you cannot mess up with that definition of yours which means you’ve got to invest a bit in the design and structure of your workplace.

Your team sells your brand

Your chairs, your teacups, your desks, and even your wallpaper is going to add a lot to your brand impression, but know that you need to create a productive and creative environment not just for the sake of branding, A welcoming office environment, this can help improve the performance of your team members.

By maintaining a proper office image, online image, and offline image you will be able to convey your message in a more efficient way, and you will end up earning the trust of more clients, customers, and partners.

Office team socializes together

Infuse Life Into Your Workplace

Almost all the adults spend a third of their life in their workplaces, and this means that their workplace should be comfortable and vibrant for them so that they can bring productivity in their work. Building a modern and a good office interior is just like an investment that won’t go to waste for sure.

This investment will not only help you in branding your business in fact, it will bring positivity in your workplace, your team will work more efficiently, and you will start feeling a sense of happiness all around. You see a tensed and a strict office environment or a poor office interior will not give your productive and creative results so it’s better to invest in the design of your office and we assure you that your business will start growing on a whole another level.

Local Branding

How To Hire The Perfect Candidate

The U.S. unemployment rate has plummeted to right around 4 percent in recent weeks. And while that’s great news for the economy, it’s definitely not ideal if you’re trying to find the perfect candidate to fill a job at your company.

Whether you’re looking for someone to serve as a receptionist and greet visitors at the entrance to your office or you’re in search of a CEO with the right personality traits to be the face of your company, you’re likely finding it more difficult than ever to fill open jobs. Obtaining the right business skills is never an easy task, but when done properly they can really make a difference. There’s plenty of quality resources online like Businessstudynotes where you can get free exam material and see where you stand.

If you need a hand, here are some tips that will help you track down the perfect candidate for any position.

Create a Detailed Job Listing

The first thing you’ll need to do when trying to fill a position at your company is to create a job listing and post it on job sites. This job listing should serve two purposes:

  1. It should clearly outline the skills you want the perfect candidate to possess
  2. It should give all candidates a rundown on what your company is all about and what you have to offer to those seeking a job

This job listing should be as detailed as it can possibly be so that you only attract the right candidates for the position.

If you want candidates to have X amount of years working in your specific industry, you should include that. If you want them to have X amount of years of college education, you should include that, too. You should lay out exactly who you want your ideal candidate to be.

Additionally, you should provide interested candidates with what you’ll be looking for from the person who earns the job. You don’t want there to be any confusion in the future about what the job entails.

Avoid Setting Up Standard Job Interviews

Is there anything more boring than sitting down with a candidate and asking them a bunch of stock questions about their education and work experience? They’ll likely provide you with the same answers over and over again. It won’t give you a chance to find your perfect candidate if you take this approach.

Instead of going the standard route, how about taking a more creative approach to the interview process? You can:

  • Provide the best candidates for a job with a tour of your office or facility and ask them questions along the way
  • Invite the best candidates to lunch or dinner and pick their brains as you enjoy a meal together
  • Take a walk around the block and see how the best candidates interact with the outside world to give you a better idea of what kind of people they really are

While you will obviously need to get down to business at some point and ask the perfect candidates questions about themselves, that doesn’t mean it has to be done in your average interview setting. It also doesn’t mean you have to ask the same old interview questions.

Get as creative as you can with your questions and really get to know candidates before you narrow down your search. You will be doing yourself and your company a favor by going all out with your interview questions.

Place Candidates Into Real-World Scenarios

In addition to asking job candidates questions about themselves and their work experience, you should also try and put them into real-world scenarios and ask them how they would react to certain situations if they were hired by your company.

Role-playing is a great way to find out more about a person who has applied for a job. For example, if you’re trying to hire someone to be a magazine editor, you might ask them something like:

  • “You just got a big scoop from an anonymous source. The source told you that a famous celebrity is pregnant and ready to give birth any day. One of your coworkers tells you that you should write a story about it immediately and publish it on the magazine’s website. What do you do?”

The candidate won’t actually have to sit down at the computer and decide whether or not to write the story. But their answer will tell you a lot about what you can expect from them if and when they start working for you.

Give Candidates Optional Homework

There are more and more companies who are keeping the interview process open long after the actual interview ends.

If you really want to find out what a candidate is made of, send them home with a homework assignment and ask them to send it to you when they’re finished.

This will show how committed candidates are to a job, as many people will opt against doing additional work after an interview. These are the kinds of people you probably don’t want working at your company in the first place.

Ask Colleagues for Second Opinions

Once you have done all of your interviews and sifted through the choices you have, it will be time to narrow down your search.

Usually, there will be a handful of people who will stand out to you. Whether you liked the answers they gave during their interviews or they blew you away with the response they gave to your hypothetical workplace scenario, you’ll have a few favorites.

At that point, you should ask your colleagues to share their thoughts on specific candidates. You shouldn’t be trying to find the perfect candidate alone. Instead, you should trust those who work with you to lend a hand.

Sit down with a few colleagues and tell them about the best candidates. You might even want to bring those candidates in for second and third interviews with others in your company.

Your colleagues will be able to pick up on certain things you might have missed. It will be well worth your time to include them in the decision when searching for a perfect candidate.

Make Diversity a Priority in Your Hiring Practices

While you shouldn’t hire candidates based solely on gender or race, you do want to keep diversity in mind when trying to find the perfect candidate. You want to have people of all backgrounds working in your office or facility to make it the best it can be.

Diversity should be something you strive for, and it should also be something that is discussed at the highest levels of your company.

Always Check References Provided by Candidates

All employers ask candidates to include references when applying for a job. The majority of them then follow through and use those references during the hiring process.

But it’s kind of surprising to hear that not all employers check references. References can be an invaluable resource for companies hiring new employees.

Before you offer a job to someone who seems like the perfect candidate, you should call at least one of their professional references and ask questions like:

  • What was it like working with this person?
  • What did they bring to the job when you worked with them?
  • Did you have a pleasant experience working alongside them?
  • How did they improve your company’s culture?
  • Would you recommend them to another company looking to hire the perfect candidate for a job?

The answers you get when checking a person’s references will tell you just about everything you need to know about them. If the references hesitate to give a person a glowing review, you probably have a cause for concern.

Trust Your Gut Before Offering Someone a Job

There are going to be times when you interview someone and they look and sound like the perfect candidate.

They have the right education to do the job you need them to do. They have plenty of experience in your field. They might even have great references from their past employers.

Yet, for whatever reason, you still have this nagging suspicion that they just wouldn’t be the right person for the job.

While you obviously don’t want to overthink your decision and spend weeks and weeks trying to make it, you also don’t want to ignore any gut feelings you might have.

If you think someone might not be right for a position at the end of the interview process, try your best to confirm your suspicions. Go back and interview another reference or use social media to see what you can find about a candidate.

In 2018, there are so many ways that you can do extensive background checks on people to see if they’re definitely the best fit for a job. Use everything you have at your disposal to decide if you’ve found the perfect candidate.

And if you’re not convinced that’s the case, then keep looking until you find someone who is perfect for the position.

About the author:

Friddy Hoegener is the Co-Founder of SCOPE Recruiting a boutique Supply Chain, Operations, and Executive recruiting firm. Friddy holds a Master of Social Entrepreneurship from HULT international business school in London, UK. He started his career in Supply Chain Management with ABB Germany before moving to the United States where he worked for Thomas and Betts as well as Kohler where he left a successful career in the supply chain to join the recruiting world. Today, Friddy and his team utilize their networks and knowledge to match some of the best supply chain and operations talent with exciting opportunities from Start-ups to Fortune500 companies.

Local Branding

The Best Of Corporate Twitter & Why You Should Follow Them

Clicking on Facebook, your email, Buzzfeed and then back to Facebook gets old. It’s a modernized version of Albert Einstein’s definition of insanity. Refreshing the same pages on a continuous loop expecting an update is an act of workplace futility that few can survive. Eventually boredom sets in. Before you start to go loco with ennui, it’s time to add Twitter to your list of websites. The only problem is that there are 100 million daily active users and most of them aren’t worth a follow. Lucky for you, this list can direct you to an unusual but great source of entertainment during your work day: corporate twitter.

Corporate isn’t always a sad and desolate place. These seven corporate accounts find a time to be funny in between slinging their wares and keeping their hashtag game strong.

1. Old Spice

It’s not just your grandpa’s cologne anymore. In an explosive social media campaign that included TV commercials, online videos, and its Twitter page, Old Space has catapulted itself into the 21st century as a brand to follow. Best known for its surreal viral commercials featuring former NFL athlete Isaiah Mustafa, Old Spice managed to capture the fun and fantastical branding in all its social media accounts. To use its own words taken from its bio, @OldSpice delivers on MUSCLES. SMELLS. LAZERS. COUPONS. GIFS.

Most notable tweet?

Not content to stay in its lane, @OldSpice took a break from its regularly scheduled content to chirp at Taco Bell. It took umbrage that Taco Bell’s fire sauce didn’t contain the actual fire, claiming it was false advertisement. What followed incited a Twitter “war” between the two brands. The exchange was worthy of a chuckle for those scrolling through Twitter in the hopes of wasting some time at work.

2. Denny’s

Whoever runs Denny’s social media has tapped into the uncanny atmosphere its restaurants have around 4 am on a Saturday night. Usually bizarre and always funny, the Denny’s Twitter is an irreverent page devoted to pancakes, syrup, and the dankest memes this side of the web. Half digital marketing, half shit post generator, @DennysDinerrevolutionized the chain’s online presence. With 448,000 followers (one of whom, most recently, is the always meme-able band, Smash Mouth), the brand established its cultural relevance within the youngest Millennials and Generation Z.

Most notable tweet?

@DennysDiner created its own version of the Zoom in on the Nose meme with a picture of what looks like a stack of pancakes. Completely normal for a diner that serves up breakfast foods 24/7, but the punchline isn’t what you would expect from the diner chain. Or maybe it is if you spend any time on their Twitter. Click here to see what secret Denny’s hid in its pic.

3. dbrand

Graduating from the class of under 500k followers, we move to the big leagues with a company that’s broken its first million followers. With 1.36 million followers and counting, @dbrand is the next corporate handle you have to check out. Run by @robot, dbrand’s social media page is the only bot you’ll want to follow you. Too bad that will never happen, considering @dbrand doesn’t care about us, foolish humans. When it’s not making made-to-measure decals for the hottest devices (what the company calls skins), it’s carving out a presence online with its punchy, glib, and tongue-in-cheek posts that serve The Truth™ with a side of humor.

Most notable tweet?

Last March, Nintendo released its Switch console, and dbrand was quick to create a set of Switch skins for the system that its loyal followers could pre-order. Unfortunately, within a few days of its release, the skin provider realized its adhesive didn’t play nice with the console. As a result, they posted a series of tweets to explain the situation and notify its customers all pre-orders were canceled and refunded. Despite what @robot has to say about the human race, this good guy move proves dbrand’s worth a follow.

4. Wendy’s

Don’t let Wendy’s profile pic fool you. That sweet grin and pigtails hide a sharp tongue that’s ready to lash anyone it finds lacking. After a long time spent answering complaints with sincere apologies towing the customer service line, @Wendy’s lost all its chill. Patience snapped, the social media team revealed a quick and biting wit they were willing to unleash at a moment’s notice, dragging Twitter’s worst. Its 2.46 million followers await the next roast, usually at the cost of @MacDonalds as @Wendys insults, incites, and antagonizes its rival hamburger chain almost daily.

Most notable tweet?

Though Wendy’s serves up roasts with a side of fries, perhaps the most savage one was when a Twitter user accused the fast-food chain of delivering its burgers raw on a hot truck. @Wendy’s took no time at all to respond, dragging its accuser by implying they forgot refrigerators existed.

So the next time the post-lunch boredom hits your workday, open a new tab and follow these accounts. It might not solve the fact you’re working doing something you hate, but the best of corporate Twitter might make your corporate time go by faster.

Local Branding

4 Effective Promotional Products To Help Your Business Gain Attention

All sorts of businesses, from giant global corporations all the way down to small mom-and-pop businesses utilize promotional products in their marketing. Not only is this method of marketing tried and true, it’s also cost-effective and has a noticeable impact on sales and profits. Some businesses lately have opted to pour money into social media market, but that can’t be your only method – consumers need to respond to real-world incentives. With that in mind, here are four of the most effective promotional products your business can use, whether you are big or small, to gain attention.

Custom Screen Printed Shirts

The first on anyone’s list ought to be custom apparel, and in specific custom screen printed shirts. Giving these items out, whether at an event, fundraiser or as part of a prize giveaway is a fantastic marketing move – not only will the recipient be happy to receive a piece of clothing for free, therefore cementing their brand loyalty, but when they wear it they will be free advertising your business, creating further brand recognition. Of course, in order for this to work most effectively, you want good quality shirts with a professional screen print; visit https://www.printscanada.com for examples of how to do custom printing correctly.

Totes And Bags

As you’ll see with each of the items on this list, they’re chosen mainly for their potential visibility; the reason you won’t see a USB on here, for example, is that those tend to stay indoors, and so can’t carry branding around effectively. Totes and bags, on the other hand, do exactly that – they carry around branding. With a surge in the eco-friendly shopping, more people are using canvas totes to grocery shop, and many people get these totes from promotions, which is why giving them away is a great branding opportunity. If you’re running a gym, or other athletics-related business, consider getting a custom printed duffel bag, which is more in line with your brand.

Pens

Yes, these are what many people think of when they think of promotional products, and while not quite as effective as others on this list, pens have one main thing going for them: they get around. Pens often circulate, finding various users in their lifetime, meaning that the logo on them reaches a number of different sets of eyes. They’re also inexpensive, a fact that works both for and against them – they cost less, but they don’t offer the same incentive as either a duffel bag or shirt.

Water Bottles

Finally, we have water bottles, which again have been chosen for their public visibility. A lot of businesses misuse these, however. They don’t have the same universal appeal as a printed article of clothing or a bag, but for fitness-related businesses, or those whose core identity involves health and wellness (a clinic, for example), water bottles make sense. People most often use water bottles in public, whether at the gym or while out cycling, so they see a lot of fresh eyes.

Whatever your business, however large your budget and ambitions, branded giveaway products will help spread your brand to new potential customers while helping strengthen brand loyalty amid existing customers. They say in business you have to give a little to get a little – with these four products you give a little to get a lot!

Local Branding

MBA Application Deadlines Are Fast Approaching

The holiday season allowed many working professionals to take some much-needed time away from the office to focus on their personal lives, create resolutions, and restructure their goals in time for the new year. Part of hitting the ground running in 2018 means getting organized and creating practical plans that will take business people to the levels they’re aspiring to. If career advancement is one of the goals, or finding a better paying position with a greater amount of responsibility, then emerging professionals might consider pursuing MBA degrees to help them qualify for these roles faster. It’s important to bear in mind however that deadlines are fast approaching!

Before applying, prospective candidates should make a list of schools they feel would be a good fit along with deadlines, application requirements, and all the important supporting documentation they must collect. Deadlines for consideration into the Lazaridis School of Business & Economics, for example, start as early as February 1st for the part-time program in downtown Toronto, however admissions are also awarded on a rolling basis for the 2019 deadline. Fortunately, those intending to pursue the full-time MBA program in Waterloo this coming September have until April 6, 2018, to get their applications in; this gives prospective students plenty of time to prepare.

The key to sending off a strong application lies in careful planning. To begin with, all MBA programs demand that applicants receive an accomplished score on the GMAT test which is designed to assess certain reading, writing, verbal and analytical skills; most programs require a score of 600 or higher. Candidates can achieve top scores on the GMAT by taking practice tests, and there are a variety programs and services offering comprehensive GMAT coaching.

As well, it is recommended that those interested in applying set aside time to devise a strong statement of intent; this is what will help them stand out from all the other applicants by allowing them to share their own unique experiences and the goals they have going into the program. A solid statement will be strategic and selective about what it includes, incorporating keywords the admissions council is looking for. Those applying should also consider receiving feedback for their writing from current students or alumni of the program they’re hoping to get accepted into.

Many schools will also ask their applicants to choose an area of specialization right from the get-go; candidates should choose a stream they’re passionate about and speak to the reasons for their selection in their statements. The program above offers ten different options including accounting, marketing, finance, strategic management, operations management, supply chain management, entrepreneurship and more.

It’s never too early to get a leg up on the competition and to bring plans for the future to fruition, especially when there is much preparation to be done, including external testing or requesting letters of reference that can take applicants time to gather. With newly found purpose after ringing in 2018, and MBA admission deadlines coming up soon, there’s never been a better time to start prepping for desired career success.

Local Branding

Emotional Intelligence – Do Your Candidates Have What it Takes?

Emotional Intelligence (EQ) is one of those qualities that most employers look for in their potential candidates – and for good reasons too. Not only are people with EQ empathetic and able to work with different personalities, but they will also have a better time accepting feedback and criticism. Employees with EQ also tend to invest more time into creating relationships with their colleagues and clients. Another selling point is that people with EQ tend to become much better leaders, which ultimately can affect the whole team and their performance.

That said, it’s not always easy to differentiate the people with EQ from the ones without it. This article will highlight some of the best ways you can identify EQ in your potential employees.

People With EQ Aren’t Ashamed of Their Failures

The main difference between emotionally intelligent people and those that are not is how they cope with their own failures. Failures happen all the time and if someone’s trying to convince you that they’ve never experienced the concept – they’re probably lying. Emotionally intelligent people are aware that failures play a huge role when it comes to our experience and self-growth, so they won’t have a problem publicly acknowledging their own mistakes. One of the questions that you can ask your potential candidates related to the subject is:

Can you describe a situation where you tried to do something and failed?

Beware of the candidates that blame something or someone else for the failure. Even if it’s true, blame should never be the key takeaway from such a situation, but rather something that they’ve learned from it.

Look for Natural Leaders

Emotionally intelligent people rarely stand by when their co-workers are in trouble – instead, they just go in and help them. High EQ means that they’ll be able to work well with various personalities, while also being a force that attracts people to them. Leadership skills are extremely important for any business out there, as leaders will not only boost morale and create a more positive workplace, but they’ll also have an easier time mentoring new employees. Ask your potential candidate to describe a situation where they’ve been a leader. If the candidate has a history of helping and doing things without being asked to, they are likely good leadership material.

Emotionally Intelligent Candidates are Reflective

There’s a huge difference between people who brainstorm about the impacts of a certain situation and the ones that don’t. People with high EQ tend to replay such situations in their heads and think about what could’ve been done differently in order to change the outcome. Even though there is executive and leadership coaching courses that can teach you how to be a better manager, no one can teach you to be dedicated and a natural problem-solver – which is what you should be looking for in your candidates.

Ask your candidates what it means for them to be reflective and if they can describe a situation where something went wrong yet they’ve later realized what could have been done differently.

Self-Awareness

People with EQ are almost always more self-aware than the rest and if there’s some humility included – you’re looking for a perfect candidate. To assess if your candidates are self-aware, you can ask them to explain just how their co-workers would describe the pros and cons of working with them. A good candidate will already have an idea of just how their co-workers see them since they’ve already thought about it. But even if the question catches your candidate off guard, it doesn’t have to mean that they’re not emotionally intelligent. If they are being honest about their strengths and negative qualities – they might just be the material you’re looking for.

People With EQ Aren’t Afraid to Ask for Help

Situations where people are too proud to ask for someone’s help happen all the time and more often than not it’s the business that suffers in the end. People with EQ tend to know their strengths and limitations much better than others, so they won’t be afraid to ask for help when they’re certain that they can’t pull something out. While no one likes people who can’t do anything on their own, it’s also a bad idea to hire people who are embarrassed to ask for help when they need it. When someone asks for help, they should learn something from it and the next time they might be able to provide that same type of assistance.

Ask your candidates to describe a situation that they couldn’t handle on their own and had to ask for help from someone more knowledgeable.

Bottom Line

By hiring emotionally intelligent people you’ll not only make sure that they’re easier to work with, but they’ll also create a healthier atmosphere and a better workplace overall. Emotionally intelligent people tend to be more attached to the work that they do, which will directly impact your team’s productivity. In time, people with EQ will develop leadership skills and grow to the point where you’ll be able to push your business to the next level.