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Digital Branding

33 Ways To Make Your Website A Money Making Machine

When you look at the top bloggers in the industry you can see that they might tell you that achieving their goals of financial freedom was a doable idea; however, it was far from easy. Currently, throughout the world, there are hordes of bloggers, and many of them are making anywhere from a couple thousand dollars to $25,000 a month on average.

This would make the average reader, stop and do a retake of that last number. The most of a blogger’s income comes from either selling their own products and monetization of their website. They say that in 2016, there were billions of USD paid out in monetization, and the future will be even more.

The blogger industry has also had a huge impact on other industry branches that have substintially helped it grow. One major is the hosting provider scene, especially advanced WordPress hosting providers, who have enabled the bloggers to support high traffic and maintain growth.

So how can you take advantage of blogging to where you can go from beginner to professional? Today, we will go through the secrets of 33 blogging professionals to how they became successful with their monetization process.

  1. Chris Tolar, www.stonebridgebuilders.net

At Stonebridge Builders, we use our website to enhance our brand and connect with like-minded industry professionals. We’ve seen measurable ROI when our content is focused and specific to what we do best; rehabs, remodels and renovations of multi family properties.

  1. Andrew Drozd, www.KitchenHomeMakeover.com

As I’ve discovered when it comes to blog monetization it comes down to a couple of different factors that really work. These points come to be having a podcast, articles, and videos. The reason behind this is that people are always wanting to be entertained using different platforms.

  1. Damien Lawson, www.three65ideas.marketing

Web monetization is easy when you know your audience. You can use the modern-day source of entertainment of a combination of both visual and audible media. The secret is to share your passion with the world, but you have to put a new spin on the subject that no one else has done before and the rest is easy.

  1. Kelly Reci, kellysthoughtsonthings.com

For me, I wanted to talk about a specific niche that I was passion about. I use content that people tend to like to share on social media, and with the right content spreads like wildfire. I also tend to use Amazon’s affiliate program as I get a percentage every time a reader buys something by clicking on an ad on my page.

  1. Andrew Parsons, www.DesignBuildPros.com

I rely on selling my products based on consumers sharing my content based on popular trends based on updating the kitchen. I also use a variety of social media platforms that people can share in order to make money. The website also makes money from Adsense when a consumer sees a video on YouTube.

  1. Janet Cook, www.cookremodeling.com

I was passionate to share the project’s from Cook remodeling, and it wasn’t hard that people picked up on this type of content. There are a lot of people who can relate to this niche and through social media, it’s possible to share content, which leads people back to our site generating sales.

  1. Stefanie Hegyi, www.thebrilliantassistant.com

One of the best ways to monetize your digital brand is to remain faithful to the intent of the site in terms of content specifically targeted to your intended audience. Expanding your scope too much in the hopes of broadening your appeal to a wider audience may be less effective than increasing your relevant content and concentrating on serving the needs of your niche market.

  1. Alexis Prieto, theexhaustedmom.com

Generating money for your website depends on your creativity to reach customers. Joining affiliate programs and inline contextual ads also help drive up revenue for the monetization of the blog. Furthermore, by using ad networks like Conversion Media can also help streamline money to your monthly profits.

  1. Kelly Powell, www.socalmommy.com

When it comes to monetization of my blog, I prefer to use PPC. The content that I put out goes out onto social media platforms like Twitter and Facebook, and then I get to use other options like Yahoo Publisher, which is like Google’s Adsense and Clicksor to help generate extra profit each month. I also tend to use backlinks in my content, which also generates me income each month.

  1. Angie Shafer, housedoctors.com

Digital Media is the best way to drive traffic in the ways to drive more business to your website. The analytics will help track your website effectively in order to reach those direct sales. Of course, it helps when you have awesome content that goes viral to give your website an injection of that extra boost of income.

  1. Judith Brieger, www.amprsand.co

It’s all about the backlinks, link shares in a closed niche that only serious professionals tend to visit. Keeping the content fresh while keeping up with the latest trends keeps the traffic up and those interested sharing with their friends that increases traffic.

  1. Jennifer Porras, www.214interactive.com

I work hard to keep my content fresh with lots of statistics for customers as it’s what measures success. We tend to reach our customers through SEO, and we make money through that of backlinks for which we provide our customers. Keeping our site top ranked and updated helps customers find us, so we can make the most out of our sales each month.

  1. Patrick Longley, www.kravemarketingllc.com

With our site, we are pretty straight forward when it comes to SEO and marketing. We rely on high-quality content along with social media and paid advertising as it’s a great way to optimize and strategize content in order to track clients work using analytics. This is a great way for clients to find our services; we also tend to use backlinks when it comes to monetization.

  1. Taylor E. Waldon, www.maysupply.com

We cover just about everything when it comes to plumbing and our newsletter that’s tied into our blog helps us to get direct sales leads. We use backlinks for our content that can be shared on social media. The backlink typically contains educational facts that help back up what the content is starting to relate facts and expertise to potential customers.

  1. Rebecca Rountree, www.virginiahomeremodel.net

Our website targets those who are doing home improvement and needs the services done when the homeowner can’t do the job. When it comes to monetization of our blog, we tend to use affiliate marketing, but only with the limited use of which partners we use. We also use social media to help get our content out there to generate leads, which increase sales.

  1. Katayoun P. Gold, www.broadbasemedia.com

Some of the best ways to monetize traffic from a website include staying in touch through regular newsletters to the subscriber base, regular giveaways to build up relevant page views/subscribers, exit traffic redirects to demographically appropriate coupons/deals and last but not least the good old Google Adsense on the site pages.

As we all know, it is important to engage visitors while they are on the site through various enticing giveaways, articles and so on. However, it is equally if not more important, to capture the email addresses of the visitors before they leave the site for future communications. The best way to encourage a visitor to join an email list is to offer them a valued coupon or entry to an exciting giveaway. A subscriber list should be treated with the utmost respect and only relevant content and worthy offers should be considered for deployment. Treat the subscriber list with care and it will become a regular channel of revenue.

  1. Jeff Calahan, iprovonline.com

We believe in targeting the customer with the right information that they are searching for. When it comes to monetization of the blog, we look at using both Google Adsense along with backlinks to affiliate sites and other marketing services to help realize the potential in profits along with sales from digital production, managed IT, and digital marketing.

  1. Rusty Green, www.compellinghomes.com

When it comes to digital media, we focus in on what we do best and that’s remodeling and architectural design within the home. Our content is based at homeowners within a demographic area in which we base our marketing based on social media platforms as well as YouTube as these are more prone for advertising than that of traditional methods. Adsense helps stream in a bit of extra revenue besides that of the direct sales we pick up.

27. Iman Brooks, www.smwal.net

I think the best way to monetize a digital brand/website depends on a few factors. I do not like ads (at all) and this is a very popular way to monetize, so I had to brainstorm before coming up with three ways to monetize.
1) Accept sponsored posts & articles (I always use non-follow links for these)
2) I sell products (well I am on my way to selling products)
3) Build an email list
All of these things together work for me.

28. Julie Hammer Jensen, 90degreedesign.com

There are many ways to put your website to work making money for you. One of the most common – and most obvious ways – is captured leads. Many businesses rely heavily on lead generation through their websites. Another popular option for monetizing your website is to host paid ads on your site. Internet giants such as Google will pay you to allow them to use your site to display advertiser messaging. Many bloggers make their livings by this method alone. A third way to make money with your website is to provide a service or content that users will want to subscribe to. A simple example of this a client of ours who publishes golf industry insider information about current course conditions on many popular golf courses.

30. Jim Gulsvig, www.jdog.net

In the online world of inbound marketing, it is very important to create backlinks that support your business.
To measure ROI, business owners must promote, track, and analyze their websites and digital brands so that targeted and effective marketing occurs. As website traffic increases, so do opportunities to monetize that website via direct sales, affiliate marketing, and/or advertising (i.e. Adsense).

31. Nilyn Matugas, www.abovepreciousrubies.com

Website monetization doesn’t happen overnight. For individual bloggers like me, it means building my site through providing better contents for my readers, using the social media to widen my scope and through the help of other bloggers that I met along the way and became friends with while doing the same gesture for them. Passion is what drives me to keep going and if you do something you love, the funds will just follow.

32. Justin Linden, www.blackwalnutkitchenandbath.com

I am not a professional digital marketing guru, but I do have some good common sense and do what I think others will like when they reach my website. Simplicity is what I strive for and what I mean about that is that the website’s content constantly answers as many of the 5W’s as possible (Who, What, Where, When and Why) in a clear and concise manner. The next most important thing to me is that the images or pictures on the site must be visually appealing and affirm the “How it’s done” question. In our case, substantially all the images on our site are ones that we take for our projects because people are looking for something real that they could envision in their own home. There are a few stock images that we sometimes use on our blog, but we try to keep theses at a minimum because we have found that people can see the difference between your actual work and that of a stock photograph.

33. Hayley Clyburn, www.yourstwincerely.com

As a part-time blogger and full-time mama, I’ve found that most companies who reach out to me regarding sponsored posts, giveaways, guest posts, etc. prefer to barter by providing me with free products or services to review and/or giveaway in return for my time and posts. As a full-time stay at home mama, this works perfectly because we get to attend fun events and try new products at no cost. Social media creates a very successful platform for sharing posts and giving shout-outs to amazing companies who I am pleased to partner with. Creating positive relationships with companies and organizations that mesh with your brand is important in running a successful blog.

Final Thoughts

As you can see with the following blogging experts that many of them have to put in the proper time by coming up with new content that gives the most to those who might be searching for their material. We’ve also seen that in order to become successful in monetization of your website, there are a variety of different tactics to use from Adsense, PPC, affiliate programs, and even different types of ads.

What you use all depends upon your style and how you choose to market yourself. What’s important is that you take some of the tips that you learned today and apply them to your blogging in order to help increase sales and traffic to really drive up your revenue each and every month. Pretty soon, you will be the one giving advice on different techniques to use to increase monetization techniques.

Which blogger inspired you, and which monetization tips will you use for your blog?

Ecommerce depends on great SEO
Digital Branding

SEO Basics All E-Commerce Business Owners Should Know

The variety of people who get into e-commerce is staggering. Everyone is trying to get a piece of that e-commerce pie – from moms who are supplementing their family budget by selling handmade jewelry to companies making and selling axes; from bands selling their merchandise to companies selling used car parts.

The e-commerce world is a booming varied one, yet many e-commerce business owners know little to nothing about search engine optimization and what it can do for their stores. Considering there are literally millions of online stores, SEO can do a lot to expand the reach and popularity of a business.

Master SEO Basics For E-Commerce

Getting Your Website Up to Code

In order to be able to do half-decent SEO for your e-commerce website, you will need to make sure that your site is up to par SEO-wise. This will involve quite a bit.

Behind-the-scene aspects of SEO

The Boring Technical Stuff (That Matters A Lot)

For one, you will want to take care that your title tags, ALT tags, meta descriptions, and URLS are all in order and that your website features a robots.txt file and a sitemap. You will also be careful to avoid duplicate content which often happens due to the nature of e-commerce websites. Canonical URL tags will help you do this.

If you really want to cover your bases, you will also think long and hard about the domain name for your store as it will play a certain role in the ultimate SEO ranking of your store. Big platforms like Shopify make this part of their e-commerce hosting service, complete with unlimited subdomains that you can additionally use to your SEO benefit.

Product Pages

When it comes to e-commerce SEO, there is no aspect of it that is more important than product pages,  for a number of reasons.

Maximize your product pages

First of all, product pages will be 99% of your customers’ experience and their experience needs to be as positive as possible. It is also the perfect opportunity to include the keywords that you want to rank for, as you provide product descriptions. It should be pointed out that you should always write these yourself and not just copy the descriptions from manufacturers’ websites.

(It goes without saying that you will be doing keyword research before you actually decide on the keywords you wish to target in your product descriptions).

You will be taking special care to write non-spammy and sensible meta titles and descriptions for each product page.

Another thing that you should try to implement to your product pages are product reviews that will be written by your customers. It is a well-known fact that customers are more likely to buy products that have been reviewed positively by other customers and, on top of that, you get unique content that you do not even have to write yourself.

Of course, you will also feature images for all of your products (as many as possible) and you will fill out the alt tag information for those images.

Blog

Many e-commerce business owners decide that they do not have the time to write a blog for their store and they make a big mistake in not doing so. A blog is a great way to produce content that can bring you visitors and it provides you with something to link to once you start doing some link building (we will get to that later).

A blog also provides you with the content you will be able to share on social media so as not to look spammy. You can also use your blog posts for newsletters that you will send out as part of your email marketing tactics.

Finally, if you end up getting user comments on your blog posts, it is a great signal for Google’s algorithm that your website is providing great value to the visitors, other than simply selling stuff.

It will take some time to build up your audience and get your blog to be really popular, but it will pay off eventually.

LInk building works for SEO

Link Building

It does not matter what you heard about link building, in reality, it still works and it is among the greatest tools a website owner has when it comes to search engine optimization.

Before we go any further, you should understand that building links to individual product pages can be a challenge, no matter how you play it. It is far more likely that you will be earning links to your homepage or blog pages (this is where your blog will play a role). The good news is that with a bit of smart maneuvering and some ingenious internal linking, you can still make good use of the link juice that will go to your homepage and your blog.

If you have the time, the best way to earn links to your e-commerce website is through guest blogging where you will be providing content for other websites which will include links to your store. It takes time and some talent, but it is very doable.

You can also take advantage of relationships that you have with other companies. For example, maybe your accounting firm has a page where you feature your clients’ testimonials. Write up one and ask them to link to your website. If you use a piece of software of some kind, maybe you can find your way o their customers page. Perhaps even manufacturers will be happy to include the link to your store on their website (a very obvious win-win).

Buying guides have been all the rage recently and not surprisingly so. These are basically guides for buying a certain type of product that you can easily link to. Inside of these guides, you can include links to product pages, as they will be perfectly natural in that context.

You may also want to be on the lookout for mentions of certain products that you sell. For example, someone might have mentioned one of your products in their article or maybe they even reviewed this product. You simply hit them up and ask if they wouldn’t mind linking to your product page. It will be a game of numbers, but you should be able to escape with a few links using this tactic.

There are always other ways in which you can drive links to your e-commerce website and you should always try to find out new stuff when it comes to this.

Closing Word

You should keep in mind that these are only the very basics of e-commerce SEO. It is an entire industry and you will do well to learn more if you wish to get traffic from search engines. You might even want to consult a professional agency or an SEO expert who can provide you with insights and consultations.

The most important thing is not to ignore SEO.

AUTHOR: James D. Burbank is the editor-in-chief at BizzMarkBlog.

5 Steps to Successful Digital Marketing for Tech Companies
SaaS Branding

5 Steps to Successful Digital Marketing for Tech Companies

When I first approached Dean Ara, I was amazed by his know-how and skill levels in the product marketing area. He is the Principal and co-founder of Total Product Marketing. With 17 years of technology marketing experience, he’s run channel marketing programs, go-to-market positioning, and product launches, and managed the online reputation and identity for dozens of clients. That all said, we had to get his guest post on Altitude Branding – and here he is, without further ado:

——————————–

Looking for a better, more effective way to market your products and services in the cloud, hosting, and tech space without having to spend a bundle or resort to expensive marketing solutions? With the increasing number of startups jumping into the arena, it’s hard to stand out above the scrabble of climbing all over one another to get those customers you just have to have.

The marketing of tech products and services isn’t like the marketing of motor oil. There you just pick the viscosity grade you want and a brand name you’re familiar with. It’s different when you’re doing digital marketing for tech companies. People who need you might be familiar with your company name or brand or, they might not.

Your prospects are considering a pretty hefty investment and will do a ton of research before they even approach you. And how do most of us do our research today? We “Google it.”

Will your prospects find you? 

They will if you try this well-planned, five-step digital marketing plan for tech companies — a winning MSP marketing plan that matches your products and services with client needs and educates them in the process.

Give it a try and move ahead of your competitors.

Step 1: Evaluate Where You Are

“If you do not know where you come from, then you don’t know where you are, and if you don’t know where you are, then you don’t know where you’re going. And if you don’t know where you’re going, you’re probably going wrong.” — Sir Terence David John Pratchett, English author

As Pratchett noted, it’s hard to figure out where you’re going if you don’t know where you are. So, start your digital marketing plan for tech companies by evaluating where you are now.

What’s Your Value Proposition?

First, figure out what product or service you’re selling and what differentiates your company from others selling the same things. Turn this into your value proposition — that concise statement that explains what benefit you offer for which business(es) and how you do it better than anyone else. Put another way; your value proposition pinpoints and solves the problem your target buyer is experiencing and describes what sets you apart from your competitors.

Then look at how you currently go about marketing your wares.

Are You Using Enough Marketing Channels?

Digital marketing is a multi-channel activity. It’s not enough to put up a website and expect people to find it. You’ve got to discover where your prospects are likely to be and also be there so they can find you.

More than 75% of B2B use three or more channels when conducting their research, according to Blue Nile research, with 80% leveraging online search and company websites.

What channels are you using?

Of the multiple online channels available, which do you use?

  • Website
  • Social media
  • Email
  • Organic search and rankings
  • Paid search (pay-per-click)
  • Display ads
  • Affiliate advertising

You certainly don’t need to use all channels. But remember, the more channels you use to present your content, “the more opportunities you’ll have to drive potential customers to convert.”

Now it’s time to move to step two of our guide on digital marketing for tech companies.

Step 2: Determine Your Goals

It’s quite likely you’re among the many who’ve listed lead generation and increasing sales as their top two goals. But you can’t just snap your fingers and make it happen. You need to plan how you’re going to achieve those goals. And you need to make them measurable.

So, by how much do you want to increase sales and by when? By what percentage do you want to grow your leads and by when? Then you need to figure out how realistic those numbers are and whether you have the time, resources, and budget to make achieving them reasonable.

If you do, then it’s time to turn to digital content marketing. Demand Metric found that:

  • Content marketing generates about three times the leads that traditional marketing does
  • 90% find content they perceive as directed toward them useful
  • 82% of people feel more positive about a company when it provides useful content
  • 70% would rather learn about a company through an article over an ad

However, don’t stop reading and get on to writing just yet. You’ve got to develop your digital marketing plan. Let’s face it. Most people look at reading about cloud hosting or SaaS as less sexy than watching paint dry. So you’ve got to figure out a way to appeal to the customers you want.

Step 3: Define Ideal Customers, Create Buyer Personas

The success of digital marketing for tech companies hinges on understanding your target audience, the people/businesses to whom you want to sell. The more detailed you can be, the better.

Who Are Your Ideal Customers?

You can’t be everything to everyone, and why would you want to, anyway? Imagine all the irritable, unpleasant, late-paying, and rude customers you’d have among the gems that respect you and sing your praises. 

In a perfect world, the ideal customer is one:

  • Who knows he has a problem
  • Has discovered your solution
  • Can afford to pay what you charge
  • Will become a brand advocate and refer others to you

But we don’t live in a perfect world, so you need to add the customer

  • Who can’t yet name the problem for which you have a solution, but who knows something’s a bit off

Understanding the Buyer’s Journey

It’s this last person that typifies the first part of the buyer’s journey — the process people and businesses go through before making a purchase.

Digital marketing for tech companies must absolutely recognize this process in order to appeal to ideal customers and those who could become ideal customers. There are three stages:

  • Awareness or discovery — when pain first sets in and the person wants to eliminate it, but doesn’t yet know how
  • Consideration — where they’ve named the problem and are actively seeking solutions
  • Decision — where they narrow the solutions to one or two and work to justify purchasing it

Creating the Buyer Persona

As HubSpot notes, personas are “fictional, generalized representations of real people” that fit your ideal customer profile. Personas make it easier when it comes time to tailor your content, marketing messaging, and services to the particular needs, attitudes, actions, and concerns of the different categories of people you sell to.

You might only need a couple of personas if you’re very niche or very small; others will need more. Possibilities include:

  • Harried Harry, CEO
  • No-Nonsense Nelson, CFO
  • Geeky Gary, Head of IT
  • Challenged Charlie, Head of IT
  • Searching Sally, Geeky Gary’s admin assistant

In order to create effective personas that can be used by sales and marketing, you need to do some research. There are likely several people/job titles involved in the company’s decision making process and you need to know which each of them are.

Interview your customers, conduct research, and then create the personas that include the following information:

  • Job title
  • Industry
  • Company size
  • Location
  • Age, gender
  • Lifestyle, family info
  • Particularities — makes decisions quickly, likes phone calls, evaluates all options, bottom-line guy, etc.
  • Business or department goals
  • Challenges pain points faced in trying to do their job
  • Typical objections to your product or service
  • How your product or services solves those challenges, overcomes the objections, help them meet their goals

Step 4: Create Content to Address Buyer Personas’ Pain Points

Think back to the buyer’s journey. It starts when there’s a problem that needs a solution. Think from your potential customers’ perspectives. Are they trying to research what causes it, how to solve it, or what options exist? You’ve got to address all that — and your digital marketing for tech tactics will vary in each stage of the journey. Your buyers need information, research, educational content, that inform and guide them along the process to reach the decision stage.

Marketing tactics to consider during the buyer’s journey include:

Awareness stage — Blogs, eBook, white papers, industry research, checklists
Consideration stage — Comparison guides, videos, infographics, webinars
Decision stage— Case studies, customer testimonials, spec sheets, live demos, free trials

Forty-six percent of businesses surveyed by Blue Nile Research want data and stats to help them during the decision stage. But that “is less about buyers wanting to read dense academic reports and review charts …  than it is about them wanting the marketer to give them the information they need to make an educated purchase decision.”

But, once you create all that content, consider search engine optimization.

Include SEO in Your Content

Search engine optimization isn’t just about the speed at which your web page loads. It’s also about your content — and its relevance to the user’s search query. So you need to really get inside your prospect’s head and deliver exactly what they’re looking for.

Google has turned to artificial intelligence and machine-learning techniques “to help it better understand intent behind the words searchers enter, and to make its results more relevant,” says Marcus Tober, founder and chief technology officer of Searchmetrics. “User signals such as how often certain results are clicked and how long people spend on a page help the search engine get a sense of how well searchers’ questions are answered. That allows it to continually refine and improve relevance” — which it does by changing its search algorithm up to 600 times a year.

Again, it’s clear your content must meet the need of your customer. So, think before you write. What is your prospect going to search for? How would he phrase his Google search? What are they keywords in that search that you can capitalize on?

Then, map your content to those keywords.

This could help your web page rank higher in search results — but more importantly, it can help the potential customers looking for your solutions to find you more easily.

Step 5: Measure Your Success

If you’ve come this far in your digital marketing plan, terrific. But don’t stop yet. 

Now you need to measure how effective it’s been. Why go to all this bother and not know what’s worked and what hasn’t?

So take a look at your content marketing success metrics to discover your most — and least — popular web pages, blog posts and email campaigns. You should aim to measure traffic, engagement, and conversions to help you determine the return on the investment you’ve made.

There are many metrics and tools you can use, but at the least you should measure reach, looking at:

  • Number of unique visitors
  • Time spent on each page
  • Email forwards
  • Conversion rate — the number of people who completed your call to action
  • Social shares
  • Click-through-rates

You can go further and breakdown what you look at depending on your focus:

  • Lead generation — use click-throughs, conversions, time to conversion, leads generated per offer, landing page new contacts
  • Brand awareness — website traffic, blog post visits, social shares and follows, document and video views

Conclusion

The four top challenges businesses faced with their digital marketing plan identified by the 2016 B2B Content Marketing Trends report are:

  • Producing engaging content
  • Measuring content effectiveness
  • Producing content consistently
  • Measuring the ROI of the content marketing program

No wonder. Digital marketing isn’t easy. But at the same time, those four challenges are essential ingredients of successful digital marketing for tech companies. So, if you need a hand — or a complete plan — the experts at Total Product Marketing can help. We can assess where you are, learn where you want to go, devise a plan to get you there, and give you the tools to evaluate your success. Give us a call at 855-646-8662.

Optimize with off-page SEO
Digital Branding

Realize Top Google Rankings With These Off-Page SEO Hacks

Seeing pages rank high in search engine results for targeted queries is the goal of every website owner. There is no better feeling than seeing your SEO strategies bear fruit in record time. However, most of the time, we forget to do what is necessary in order to achieve the results we desire, like optimizing off-page SEO. Instead, we focus on what everyone else is doing and end up losing, just like them. Contrary to everyone’s belief, off-page SEO goes beyond link building. While it plays an essential role in this sphere, there is need for even greater focus on other aspects. Let’s consider the major ones.

Optimize with off-page SEO

Reputation Management

Most people do not think of reputation management when drafting their SEO plans, and that is where they lose it. You don’t just want to rank high in search engines, but be there for the good reasons. What people see every time they key in the name of your company greatly matters. Invest in online reputation management by taking advantage of various social networks. Create a brand and be known for the good reasons like the helpful, high-quality lasvegaswebdesignco.com site. Instead of ignoring news of scandals, find amicable ways of handling them. You will generate real traffic and gain from it.

Directory Submission

Some people might be tempted to think directory submission is dead. You are far from the truth. How well you capitalize on this strategy determines the results you achieve. For one, you need to be careful with your choice of directory, and even more, on the submission category. It might take time to see results, but you need to submit your website to quality directories such as One Mission, Yahoo Directory, Pegasus, and DMOZ.

Content is king in websites

Optimize Content For Users

At times, you need to play by a different set of rules in order to win the battle. Most of the time, businesses create content with the search engines in mind. They work on putting the ‘right keywords’ in order to rank high in search pages at the expense of the users. What they fail to remember is that the ultimate goal of any marketing campaign, SEO included, is not just to drive traffic, but also to engage users and turn leads into sales.

That will not materialize if you only see one side of the coin: driving traffic by focusing on search engines.

Put users first and for a moment, forget about fixing keywords several times in your post. For example, if you are running a SaaS company whose products are aimed at developers, you could great resources that will provide specific value to somebody trying to advance his/her IT career. A great example is the one from log management SaaS company Stackify and their massive list of top testing tips they published on their blog.

Yet again, ensure your content does not appear so promotional.

Press releases through social media

Strategic Press Release

With new technology in place, you can capitalize on press releases to help you realize SEO goals. In the recent past, social media press releases have proved themselves productive. By finding new ways of capitalizing on Instagram, Twitter and Facebook Press releases, you will have organic traffic flowing to your website.

Conclusion For Great Off-Page SEO

Winning the SEO race demands something beyond the quick-fix off-page SEO techniques. You need to work on advanced strategies that will not only bring traffic to your site but also boost ROI. This guide provides you with the perfect start.

Click here for more great SEO tips.

Digital-marketing
Digital Branding

How to Implement The Best Digital Marketing Moves to Promote Your Brand?

The Internet has offered business owners and marketers a plethora of opportunities to promote their brand and products. The main objective behind rigorous digital marketing is to make a brand known. The more exposure you get, the better are your chances of increasing sales. Here are some steps that can help you get such exposure through the use of online tools and methods.

Best Digital Marketing Methods

Consistency of statement

Before you even start talking about your business, and begin promoting it as a brand, you have to be sure of the message you want to convey. And you need to be consistent with your statements and ideas. If you are consistent about the idea and concept, and stick to one idea, concept, goal and objective, you will gradually earn trust for sticking to your brand’s core identity. This is what people like. Everyone loves to rely on a reputed concern.

On the contrary, if you talk about one thing in the first promotion, and another in next, and something else later, you may create doubts in the minds of your viewers. People may not be willing to accept a business as a brand if it is confused aboutitsown objectives, product, ideas etc.

Make your web content optimized

Optimizing web content is one of the most important steps inensuring exposure and building an impression. When users search about you, or follow some link, the first place they land on is your website. Therefore,it’s the website which is going to make the first impression. If your visitor likes what they see, only then would they think of doing business with you. And hence the website, the design, the content, and everything else have to be appealing, and they must make sense. This should be done in two strategic steps.

The first step is to do good and complete SEO for the website, while giving full focus on content optimization and taking carethat the quality of content is really great and helpful. The next step is to make sure that the web design is attractive and makes visitors stay on the site. While the first step is focused on content and on-page SEO mainly, the second step is all about how the visitor’s experience would be. If the visitor finds the site to load fast, easy to navigate and interesting to explore, then your website is ready to fetch business and start creating your brand identity.

Use of social media

Social media is one of the most intimate ways to build relationships with people, establish a client base, create brand awareness and reliability, and make a profile of your business. It’s the social media which lets you connect to the mass at once. However, it’snot just staying on social media as a profile that works. Branding through social media is a much bigger responsibility than you may think. You have to extensively interact with people to generate this feeling among the mass that you are an active business, and are not just using social media to advertise. You need make your audience feel that you care for them and their opinions. This involves speaking with people, resolving queries and issues, conducting web events, and polls to collect public opinion.You may also conductsurveys amongst users. A great way to connect to your customers in real time is to connect the social media feeds with your digital or dynamic signageso that your customers may immediately get to know what is happening with the business, what is coming up, highlights of the latest products, the latest press release and offers and so on. In this occasion you also must learn of the uses of dynamic signage.

Use Social Media for Digital Marketing

Digital or dynamic signage

The use of digital signage has a prominent role in branding in this era, where most of the information is shared in public, and targeted to viewers through the use of illuminated digital screens. Whenever you are creating a new social message or event that is published on some social media, you may instantly create a feed of itso that userscan follow the event through that feed, and then you may display the feed on some signage. This way people in various locations would come to know of the business, the happenings, the name and the thus collectively would create the brand image.

Digital Signage

Creating the best content

It is of prime importance that the content you share on your website, blogs, or social media is useful, factual, informative, latest, and real. If you fail tofulfill any of these, it is likely that your content will also be lost amongst the crowd of lots of other ordinary contents published every day. To stand out in the competition and make a visitor become your fan, you must share information, which in some way is helpful. Being helpful can mean a lot. Help can come in the form of important information, inspiring words, great videos or images, or simple light weightentertainment to rejuvenate. It depends on how you are conveying the message and what the content is. But you must try to engage readers or visitors with original content that makes sense.

Use videos for branding

Videos speak much better, bolder and more effectively amongst all forms of contents. That is why it is always better to speak with videos. The more you stress onvideo marketing by creating how-to videos, product information videos, review videos, public reaction videos etc, you are going to win hearts faster, get more views, and create a better market.

Press Releases

Press releases have always been important tools in creating brand visibilityas you may speak about your products and services in a professional style. Search engines love news format information, and the better you create news through submitting PRs, the better the chances of your visibility.

With the aforementioned tips, your branding efforts are sure to get a boost. If you are new to this, it is best if you consult an expert from the industry to get you started.

Author Bio: Charlie Brown writes great marketing tips and mentors businesses with revolutionary marketing and branding ideas. In his free time, he is found working on the most effective designs of dynamic signage as per the changing visitor preferences reflected at the http://www.dopublicity.com.

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Digital Branding

How To Leverage An Oracle Database For Your Social Media Website

If you are an online marketer, you appreciate the importance of having high visibility on social media networks. If your brand is not visible on social media, you are losing out on great opportunities. Facebook, for instance, boasts over 1.79 billion monthly active users with over 1 billion users logging in daily. If you are not tapping into these numbers, then you are giving your competitors an easy time.

While social media networks were initially designed to connect family and friends all major brands now have some form of presence on social media. From CNN to Time Magazine, these brands have realized the importance of social media in brand marketing. A social media strategy can also help you communicate more easily with your target audience or manage your reputation.

In essence, you need to have a social media platform that is optimized for multiple users. You need the right database to ensure easier and safer interactions with your followers. Finding the right database specifically designed for social media can be tricky. If you are reading this, it is most likely you are looking for some insight on how best to go about finding the right social media website database.

Of course, you should consider that your website will have a higher load if you are integrating social media widgets calling for more capacity. Nothing turns off visitors as much as trying to load a slow website especially when they are in a rush. You might end up losing customers if you integrate social media without having the capacity to support the backend. If you are inviting users to follow you on Facebook, Twitter, Google+, or other social media platforms, then be ready to invest in a database that has the capacity to handle traffic spikes.

Your website aids social media marketing

Tips For Choosing An Oracle Database, The Best RDBMS For Your Website

There is a huge choice of a relational database management systems (RDBMS) in the market and finding the best can be tricky. The most popular is, of course, Oracle, and it has a large market presence. According to a Gartner Study, Oracle has a market share of 40.8% with its main versions including Oracle 7, 8, 8i, 9, 9i, 10g and 11g in beta being among the most popular. As a business software provider, Oracle remains a one-stop-shop for business solutions and it is no wonder most webmasters prefer using the brand’s IT solutions.

If you are still undecided over the best database for your social media website, consider the following factors:

    1. Your unique needs: You must consider your objectives based on the number of social media users you expect. It is important to start small and scale as you progress. This not only saves you money when you start, but you are also able to monitor the increase in traffic and make plans for future changes. Oracle for instance, has standards editions for its database and if you are using more than four CPUs, you will be required to switch to the Enterprise edition. The Enterprise edition comes with more features.
    2. Use a professional: When searching for a database product, make sure you talk to a professional. In most cases, it is advisable to rely on a remote DBA oracle. This is an expert who knows about the business product and will advise on the best package to use. More importantly, they will help you deploy the database and maintain it. Remote DBA services save you a lot of money and you are assured there are no technical glitches that would otherwise threaten the performance of your social media website.
    3. Capacity: It is important to do some research on how well other Oracle database users are finding the product. You should read reviews and testimonials from other website users especially in your niche to determine if this product will support all the data you are generating.
    4. Technical support: Whether you have programming skills or not, you should first confirm that there will be technical support throughout. Online users are averse to slow load times or unavailability of websites and if yours is constantly experiencing downtime, you can bet most of your target customers are going to the competition.Use a fast server for best website results
    5. Server speeds: This is one of the most pertinent factors when you are shopping for a database to host your website. The processing power of the server must be highto guarantee the information circulating within your website is availed and stored fast. If a user is looking for a particular page, the load speeds must be excellent or else you will experience a surge in bounce rates. A server with high processing power guarantees better interaction with social media users on your site.
    6. Market presence: This is one reason website owners opt for Oracle databases. The fact that the company is the largest provider of business IT tools means they have invested more in research and development (R&D), which makes their products better in terms of quality.
    7. Affordability: Oracle has a wide range of business products and they are priced based on the capacity you need. If you are building a website today, it is always advisable to start with the cheaper option and then increase the capacity as traffic grows on your site.
    8. Mobile phone support: With more people using mobile devices to go online, the database you choose must have the capacity to support these users. Most people are going on social media using mobile, and you might lose a lot if your database doesn’t support such kind of communication.

workplace-1245776_960_720Oracle: The Ultimate Social Media Website Database

If you have talked to a professional seeking advice about databases, it is highly likely that they have suggested Oracle. Oracle allows for greater portability on more platforms and its huge market presence means you can easily find information on how to optimize your database. There are many version changes to increase efficiency and with industrial strength on-line backup and recovery, you are assured of more security.

There are many other reasons to use Oracle database for your social media website and this guide will help you choose the right product to suit your needs.

Author Bio

Evans Walsh is an experienced remote DBA oracle expert. He boasts over 17 years in database management. To find more about Oracle databases, visit his website at Las Vegas Web Design. You can also follow his on his twitter handle @

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Digital Branding

Brand Together: How to Make Your Personal Brand and Company Brand Work Together

It’s not every day I get to host an expert of Corey Smith’s caliber. His specialties vary from strategic marketing and business, web marketing and design, creative problem solving, to being a renowned author and speaker. Need help with these? Connect with Corey through his Linkedin or his agency Tribute Media.

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If you want people in your industry to consider you a thought leader, you need a distinct personal brand. If you want to be successful in business, you need a strong company brand.

So what if you want both? Do you have to put in double the effort?

Not exactly.

When you find ways to tie your personal brand into your company brand, a single effort can often do double duty.

Before I share my story of how I did just that, it’s worth mentioning that I’m pretty well-known for my stories. When my employees see me going into “story mode,” I get teased about needing a rocking chair and pipe or how they should all sit cross-legged in the story circle. So I guess you could say that “Story Corey” is part of my brand.

Bonus Material: See This How To Guide for Creating Your Personal Brand in 2017

Jumping on the Brand-Wagon

As I was building my home in 2007, I observed that the only requirement to be a contractor was to own a pickup truck and a dog. Later that year, as I was starting Tribute Media, I noted something similar about internet-related business. Generally, if you had a laptop and lost your job, your next move was to start some kind of web company–usually as a “social media guru.”

I’m not passing judgment. I was one of those people. I just didn’t call myself a guru.

As a small business owner building my company’s brand in the relatively small Boise, Idaho area, I was connecting with other local business owners through networking and working out of shared startup spaces. To pay my growing success forward, I started helping my fellow entrepreneurs by doing speaking engagements, volunteering my time and leading events like Startup Weekend. As I created awareness about Tribute Media, the brand of “Corey Smith: Entrepreneur” started taking on an identity of its own.

Then in 2011, I published a book. It was geared toward people like me: founders, CEOs, company leaders. The idea was to share with them the fundamentals that I taught my web development and web marketing clients. I sold it on Amazon and offered it as a gift to clients as well as guests at events where I was speaking.

Brand-Aid

In late 2016, while wearing my Tribute Media owner hat, I was working with my marketing team to brainstorm ideas for content we could offer on Tribute Media’s website. We knew we needed to provide something unique and valuable to get the right types of leads coming into the website (i.e. decision makers like owners and CEOs). With this in mind, I decided to start giving away my book. After all, people looking to us for direction on web marketing needed to first understand the fundamentals of web strategy anyway.

Because I wanted readers to learn how to *think* about things rather than how to *do* anything, the fundamentals I teach in the book haven’t changed in the six years since it was published. I can’t imagine them changing anytime soon either–after all, the first story in the book comes from 1911. Talk about evergreen content.

Branding Together

Once we started offering the book for free on our site, we were able to repurpose a lot of the content from the book to drive traffic to the landing page where people could claim their free copy. This content included:

* Graphics for social media

* Blog posts that used individual stories and examples from the book

* Key takeaways and quotes for short social media posts

* Tips for people who subscribe to our Tuesday Tips emails

Much of the book’s content came from my personal experiences and stories I told to illustrate the points in my presentations. By posting content on Tribute Media’s website and social platforms that was similar to what I was using to represent my personal brand, I could create a stronger connection between the two. The Tribute Media brand gained additional credibility when people saw a strong personal brand behind the company. And people who saw “Corey Smith” on conference and workshop agendas could see a successful company brand that proved my credibility as a speaker and adviser.

To date, Tribute Media has given away almost 200 copies of a book that began as a tool to build my personal brand. When someone receives a copy of the book, my team follows up with them. We point them to additional Tribute Media content that we think would interest them based on what we know about the “buyer persona” of a company owner, CEO or visionary.

Today, whether someone encounters Corey Smith or Tribute Media first, each brand lends credibility to the other. This lets me concentrate on finding other activities that will grow both brands.

If you’d like to learn more or see this process at work, you can get your own copy of “Do it Right: A C.E.O.’s Guide to Web Strategy”.

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Digital Branding

7 Tips for Staying Focused From Very Busy Bloggers

Lately, it seems that no matter how hard you try, something is always vying for your attention. Whether it’s an angry boss breathing down your neck, the PTA expecting you to volunteer at the next bake sale, or your spouse demanding more personal time and attention, your responsibilities never seem to end.

If your goal is to become a successful blogger and/or Internet entrepreneur someday, you’ll need to discover the best ways to achieve work/life balance. And even more important, you need to learn how to focus.

Without focus, you’ll experience many lonely and difficult nights staring at a blank computer screen. Instead of making progress, you’ll find yourself daydreaming about everything you should have accomplished during the day but didn’t because of a lack of focus.

As you can imagine, the above scenario has destroyed many entrepreneurial dreams in the past, but you do not need to fall victim to the lack of focus any longer.

To help you better navigate these rough waters, we’ll share seven powerful quotes from some very busy bloggers. They’ll help you stay on the path of focused attention that leads to Internet business success.

Our Favorite Tips For Staying Focused

1. At the start of each week, use Google Calendar and plan your week out, using only those activities that will help you reach your goals. Put down the most important tasks first in case you run out of time later in the week so you can catch up if need be.

Turn your tech off several hours before bed. Too often sleep is ignored and there are countless studies that you perform at a higher level when you’re well rested.

2. The best decision I ever made in learning to surf on top of my work-flow, instead of always feeling like I was in an uphill struggle with no light at the end of the tunnel, was mastering the self-management methodology in David Allen’s book, Getting Things Done. Your mind is always perfectly focused; its never not focused unless you’re asleep or dead. You have to be strategic about what you allow your mind to focus on by proactively setting up your environment and reminder systems (aka ‘Todo lists’) so that your mind can only focus on what’s important”

3. I have set 5 mandatory rules to my own blogging routine after I felt like losing myself within the overwhelming chaos of a blogger’s life. Writing, publishing, sharing and engaging on social media platforms became rather a full-time job than a hobby, and that did just not feel right at all. With time you become a lot more organized and these 5 simple rules help me to stay motivated and productive:

1) No blogging at the weekend anymore!
2) No tv running in the background while writing!
3) Get up and take short breaks!
4) Probably the most important point for me is, that I have learned to say ‘NO’.
5) Last but not least, probably the best tip on increasing productivity: Love what you’re doing!

4. We’ve found that using a CRM like Buildertrend for home remodeling has allowed us to track our increase in sales and construction jobs. The software allows our office to be synced with anyone out in the field in real time on any device and has allowed our project managers to comfortable double their workload. The increase in productivity amongst our project managers has led to a decrease in hiring additional labor, which ultimately means our margins have increased year over year.

5. Take a Break – Giving yourself a break for a minute or two will certainly help you focus more. Stand up or just close your eyes and do a short breathing exercise and you’re golden. If time permits, take at least 20-25 mins break. You’ll be surprised!

6. Spend an hour before the start of every week to identify goals and plan tasks accordingly. Once you have each task written down, sort them by their ability to get you closer to your goals, whether you’re trying to drive more traffic, shares, income, etc. This guarantees your week to be truly productive and maximizes the time you’re spending working on your site.

7. I am traveling most of the time which is why I am always looking for ways on how to be more productive. I found out that planning my day ahead of time and doing the MIT (most important tasks) earlier in the day really spikes up my productivity. It also gives me more time to explore the places I visit. So before I go to sleep, I write down everything I need to do on the next day and prioritize tasks.”

BONUS: There’s always this innate desire to be better at what we do. Hence, we always feel the need to increase our productivity to attain success. You’ll agree that healthy workers are very much productive and happy while on the job. Quite a lot of studies have shown that employees in better overall health exhibit high performance and efficiency levels, this has resulted in an increased attention and focus from companies on corporate wellness programs. That said – yes, of course, it is possible to fit a healthy lifestyle into a busy schedule.

Conclusion

All in all, today’s busiest bloggers face the same challenges as your average Joe and Jane. But they’ve come up with a few critical, strategic techniques that allow them to achieve enough focused attention to increase their productivity levels.

By implementing the strategy shared today by some of the most successful bloggers online, you’ll create a framework that will allow you to reach seemingly unattainable productivity goals sooner rather than later.

And when all’s said and done, you’ll feel much better about yourself, your situation, and your ability to achieve lasting success online. So please take the time to learn these strategies and begin using them in your online business as soon as possible.

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Digital Branding

How to Magnify Your Brand Using Paid Search Advertising

AJ Schott is a partner at the G3 Group Agency and my delightful guest for this week. Based in Baltimore, Maryland the G3 Group is his Digital Marketing Company that focuses on helping clients with Internet marketing, conversion optimizat, on and web design. They provide strategy, design, implementation and execution of digital marketing campaigns that generate leads, sales and engagement. For more information, visit www.g3group.com.

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Many people think PPC advertising is a waste for branding since you already appear at the top of the organic results. But, the fact is, exposing your brand name in multiple positions on the search engine results pages (SERPs) is the best way to magnify your branding efforts. And, it is the only way to guarantee you appear in the top position.

Take Control of your Message

One of the pitfalls of relying on organic search is that you cannot completely control what displays for your brand. You can target specific keywords through SEO, but depending on how the SERPs display your listing, this may or may not fairly represent your brand message.

As you can see in the picture, McCormick dominates the SERPs for their brand name. Even though they have the first organic listing, the message is about their menu Ideas instead of their branded products (spices). How did they solve the problem? They display a paid listing complete with sitelinks, ratings and a direct message about the branded products.

Three not so obvious reasons to bid on your brand name

  1. Your brand name keywords (and brand + product) will provide more ROAS since the cost per click is usually much less than non-branded keywords
  2. Studies have shown that PPC traffic often converts 4X higher than organic because you are in total control of the ad message and the landing page
  3. If you struggle to raise your quality scores, running a brand campaign (which will likely have an excellent CTR and quality score) will help boost your overall account quality score

The best reason to bid on your own brand terms

Keeping your competitors from buying that top spot should certainly be number one on your list, but, what do you do if they are already impeaching on your branded keywords? As per Google’s rules, advertisers can bid on competitor trademarks as long as they don’t use the competitor trademark in the ad copy itself.

Outbidding them is a good recourse. In any given auction for paid search, actual CPC is often less than max. CPC. The most you will pay (actual cost) is one cent more than the advertiser directly below you. Regardless of your actual bid amount; if the advertiser directly below you bids $1.00; you’ll only pay $1.01 to outrank him. This is assuming everything else (ad quality score, landing page, etc.) is equal.

Your quality score for branded terms is almost always going to be much higher than your competitor. This means they will pay more for the branded keyword bid than you will. You can use this to your advantage by raising your branded keyword bids to an extra high level – making it extremely expensive for your competition to ever outrank you in the auction.

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Digital Branding

How Attitude Branding Helps Our Business

This week I am thrilled to host Tammy Durden from Tammy’s Office Solutions. She’s one of industry’s giants that loves to share her know-how, and I expect her to come by more often in the future. For her first appeareance she decided to let us pick her brain about Attitude Branding (I’m sure the pun is intended!)

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Branding is all about perception.  How a person views a product or service.  It is about a person’s perception as (1) it relates to how we represent our brand to the world around us, as well as, (2) how the consumer or client sees or even feels about our brand.   Attitude Branding is using perception to its full advantage. 

What is Attitude Branding?

According to Marketinghuddle.com, ‘Attitude branding involves marketing a larger feeling that’s associated in the minds of your customers about your business.’

Consumer Psychology describes it this way: “Consumer attitudes are a composite of a consumer’s (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some object–within the context of marketing, usually a brand or retail store.  These components are viewed together since they are highly interdependent and together represent forces that influence how the consumer will react to the object.”

In other words, Attitude Branding is about evoking emotions and feelings.  It has everything to do with how the consumer ‘feels’ about our brand.  How do they perceive our product/service in relation to their self-worth, identity, or even who they may want to be or who they desire to be perceived as being? It goes without saying, that marketing our brands have come a long way as Attitude Branding is common place with many of today’s top companies. 

From a Company Point of View:

As we consider this from a company’s point of view, on a smaller scale, we may think we are representing ourselves, our products and/or services to be represented in one particular way, but if the consumer does not pick up on the ‘feeling’ you are trying to put off or represent, they will not connect well with your brand.  If, however, we use attitude branding for our product(s) and service(s), making them appealing, yet evoke emotions it will cause the client to connect with our brand.  This is indeed the sweet spot of branding.    If we can achieve attitude branding successfully with prospective clients, then we have truly unveiled the golden ticket to sales.                                                                                                                                                                                                                                                                     

All businesses have tried to figure out the best way to brand our product or service, including, how it will make the purchaser feel about something.  We need or even want to have a connection to the product or services prior to buying.  For instance, if we purchase an Apple (Mac) Computer, most, unlike myself who needs one to be in sync with clients, it is probably because it has come to represent technology, trendy and on the verge of cutting edge to us.  After all, who doesn’t feel a little smarter, even more techie, when they have purchased an Apple product?  Yes, it may be a good product, however, millions and millions have purchased because it makes them feel or sense something more personal about themselves or even their own business.  Simply using an Apple does not make you smarter, however, the perception of the brand is that it does make us smarter, more techie and trendy.

The Consumer’s Perception

Often consumers do not even recognize what they feel toward a brand.  They assume they are purchasing because of the name of the brand and what it represents or because they think it is best product; not based on a feeling.  How many of us would admit to making that last-minute splurge, not because we researched or knew it to be a great product, but because it just made us feel ______ (insert self-confident, beautiful, powerful, on and on).  Purchasers may not even know anything about the company, but only that the product appealed to them. Some will not even know why it appealed to them.

Attitude branding is all about looking at our product or service from the consumer’s point of view.  Even more than this, it actually ties into the purchaser’s perceptions and feelings about themselves.  Which can, believe it or not, have nothing at all to do with the product or service itself. 

Applying Attitude Branding

For those of us who have spent years working on our brand development, tweaking colors, logos and even the tag lines, this can be a little unnerving, to say the least.  Remember it does not matter if the product or service really gives the buyer a better self-worth, lifestyle or other identities.  It is just that it makes the consumer feel they have a better lifestyle or identity by purchasing from you.  So how can we make sure that our brand is not only saying the right thing but also and even more importantly, evoking the right emotion to that will cause ‘lookers’ to become ‘buyers’?

As we try to use attitude branding with our own products and services, we have to realize what the buyer wants or needs to feel about themselves when purchasing with our company.  How can we, as entrepreneurs use the attitude branding in developing our own brand?

A few steps may help you achieve attitude branding with your product or service.

  1. Be sure you associate the branding of the product or service with the desired lifestyle.  If we can brand our product/service with a luxury lifestyle, for instance, it goes to reason, that an increase in desire for that brand’s products and/or services would most likely result in the consumers who want to feel they are living this lifestyle.  Make sure that as we put forward our brand images, logos, and other brand identities, that it also represents a very desired feeling.
  2. Tie in our branding with the feeling and freedom of self-expression.  This is important, as we do not want to seem we are brainwashing anyone, of course, yet, also give the buyer of our brand a feeling of being able to express themselves by using our product and/or services.
  3. We need to develop the brand and even market our business to include words that help the buyer feel some emotion. 

If we can establish attitude branding for our business in a way that helps our clients feel great when buying with us, they will return time and again.