Month: May 2019

Legal BrandingLocal Branding

Most Efficient B2B Lead Generation Strategies for 2019

The biggest problem with B2B outreach lies in the fact that a lot of people don’t really understand how it works. On the one hand, there are those who believe it to be completely opposite to the B2C, seeing as how “B2C purchases are based on emotions and B2B purchases are based on rational decision-making”. This is, of course, oversimplified, due to the fact that businesses are run by people who are just as susceptible to emotions and impulses. Due to the fact that processes are a tad slower and purchases are a tad more valuable, B2B decisions have a more rational and analytical approach. With that in mind, here are several of the most effective B2B lead generation strategies that you should definitely consider.

1. Start with your social media presence

When it comes to boosting one’s social media presence, a lot of people believe this to be an exclusively B2C strategy. The truth is that they couldn’t be more wrong. Just because your audience is more likely to go to your website straight away rather than do their research on your Instagram profile or Facebook page, doesn’t mean that you can neglect social media presence. As for platforms like LinkedIn, they’re suddenly becoming a priority of your social media activity. While this is not talked about that much, LinkedIn is a platform with a rapidly growing user base. In just six years (between 2011 and 2017) the number of users on this network grew from 140 million to 500 million.

2. A/B testing

You also need to keep in mind that the expectations of people in charge of outreach in other enterprises are somewhat higher than those of individual users. They’re less often unrealistic but are not likely to tolerate bugs, glitches, and malfunctions. This is why it’s best if you were to test any change before implementing it. Also, when it comes to appealing to the emotional side of your audience, you need to understand that it’s still incredibly important. While the very term B2B may make the outreach seem quite impersonal or inanimate, you’re not reaching out to the entity, that is this other business, but to people who are in charge of it. This means that finding patterns and methods that are to their liking still seems to be quite important.

3. Get your finances in order

Previously, we’ve mentioned the fact that B2B leads are based on numbers and are not that affected by appearances. This is why the first thing they might look at is your credit history, your company’s financial status and your ability to meet all the legal obligations. Even a hint of failing to pay your taxes may be interpreted as a serious misstep by your potential partners, which is something you want to avoid at all costs. Now, there are some taxes that are applicable to the entire country, yet, there are those that depend on the state that your company is in. A perfect example of this is payroll taxes, which vary from state to state. This means that your NSW enterprise needs to find tax consultants from Sydney in order to ensure that everything on this front is in perfect order.

4. Prepare for voice searches

The next thing you need to prepare yourself for is the concept of voice search. More and more people are using this feature on a daily basis due to the fact that the technology itself has become quite sophisticated. In the past, the engine behind the feature was crude and unable to understand anything but the simplest words uttered in perfect English (in some of the most standard dialects such as the UK, US or Australian). Nowadays, the technology consults your previous search history, tracks your location and does an excellent job of recognizing the language you’re using. This, on the other hand, means that you have to optimize for voice searches, and especially dedicate your efforts on voice search SEO.

5. Identify and fix broken pages

Having a broken page on your blog or, worse yet, multiple of them, may result in a scenario where your rank drops and your reputation in the digital world suffers. They may cause you to lose audience, customers and drastically hurt your conversion rates. It’s even worse if a broken link is on your own domain. Imagine a scenario where a person clicks on a link that should lead to a product they want to purchase only to find it malfunctioning. Fortunately, tending to this doesn’t take that much effort. All you have to do is figure out an adequate tool and start using it on a regular basis.

6. Mobile should be paramount

The last thing you need to consider is the importance of making mobile-friendly pages. First of all, in this day and age, where the majority of people online are browsing the internet on their phones, Google is strict to penalize anyone who doesn’t focus on mobile web design. Nonetheless, just because so many people are using their phones to browse the internet, it doesn’t mean that they’re doing it via a browser. Therefore, it might be for the best if you were to develop an app. Any investment in this area is bound to give you an outstanding ROI.

The very last thing worth keeping in mind is the fact that all of these trends also benefit your B2C lead generation, which makes this into a win-win scenario. However, those who want a rapid and reliable expansion need to focus on both.

Local Branding

10 Kitchen improvement areas under $80

Kitchen and living rooms are an important part of every household. Partly because we spent most of our time here and partly because these are the rooms where we introduce our guests. Remodeling or refurnishing kitchens can be a costly affair. Hence we have prepared a list of 10 kitchen improvement ideas that are budget-friendly and can assist you in changing the appearance of your kitchen. You can also request free catalogs via mail for similar solutions.

 

  • Paint the cabinets

 

Instead of replacing the whole set of cabinets, you can revamp your existing set of cabinets by painting them with trending colors that go well along with other elements of your kitchen. With proper prep, you can achieve the desired results. Fill in the gaps with putty, polish surfaces with sandpaper, and let the paint dry completely to have smooth finish and texture. You can repaint your cabinets for just $70 to $75.

 

  • Change hardware

 

Replacing handles and knobs of the cabinets is also a good idea as they are subjected to wear and tear with constant use. You can opt for an antic or rustic look just by changing knobs and handles of the cabinets.

 

  • Revamping sink

 

Polish your sink with the help of sandpaper and paint it with the spray paint that is meant for metal surfaces. This will give your sink new look for considerable less cost when compared to buying new sink altogether. You can also replace old faucets with stylish and sophisticated ones according to your taste.

 

  • Creating Attractive Backsplash

 

You can give your kitchen a beautiful and attractive look by utilizing Vinyl peel-and-stick flooring box which cots only $40. All you will need is vinyl flooring box, box cutters, levels to draw straight lines, measuring tape, and Loctite Power Grab which you will apply to the vinyl floor before pasting it to the wall. Loctite Power Grab ensures that vinyl floor tiles are secured tightly against the wall.

 

 

  • Play Dressup

 

Change old, dull and rugs and curtains with trending colors, prints and patterns. Go for bold and bright prints for Bohemian theme, Aztec or geometric patterns for contemporary or warm and bright hues to give a rustic feel. You can also replace old and heavy rugs with runners and seat covers. Changing upholstery can give your kitchen an overall revamped appearance without having to spend much.

 

 

  • Lighting

 

Proper lighting can be a complete mood changer. Instead of going for large and expensive chandelier, buy simple vintage lamps that cost around $20 each. Choose fancy, rustic, modern or chrome lamps that are affordable and also suit your personality and range between $30 to $70. You can also utilize a simple string of led lights that can illuminate dark space below the shelves and cabinets without you having to break your bank.

 

 

  • Remove clutter

 

Removing clutter from your kitchen won’t cost you a penny and it will also make your kitchen more spacious, tidy and manageable. So give away all the utensils, appliances and chinaware that no longer serve you in the kitchen.

 

 

  • Spruce the countertop

 

You can revamp your countertop with marble, zinc, wood or stain resistant material that too without breaking your budget. Sealed countertops made of wood like walnut, imbuia or anigre are durable in nature as they are sealed with acrylic finishing. Other durable materials that can be utilized are glass top, zinc, Oak slab, etc. You can choose one which suits your requirements and aesthetics of your kitchen.

 

 

  • Install a chalkboard

 

Turn empty wall or fridge door into a chalkboard with the aid of magnetic primer and chalkboard paint. It costs you only $30 and also makes the kitchen more functional.

 

 

  • Expand storage

 

Get a dish rack or turn cluttered drawers, empty walls and used cabinets into storage for books, pantry, extra dishes, chinaware, etc. Costs of this depend upon the size and area of the storage.  

 

Final verdict

There are many ways and DIYs which let you improve the aesthetics off your kitchen without you having to spend hoards of money for the same. Whether you opt for changing upholstery, hardware, countertop, storage or paint sinks and cabinets depend on your requirements, taste, and overall theme of the kitchen.