Twitter does not just claim one of the top spots as a Social Media Platform, it is also one of the best platforms used by the business for promotions.

While it is being already used by most businesses for promotions, there is no doubt that new and growing businesses can make use of it for more business and increased reach among the masses.

Twitter can play a crucial role in scoring new clients and business for many start-ups that keep popping up almost every day. Several innovative startups begin with great motives and ideas that could really make a difference; however, because of the lack of proper marketing, many of them fail to gain recognition.

Here in this piece, we take a look at the top Twitter Marketing Tips for Startups that can help you make your business flourish, starting right from scratch.

Download Branding Resources Guide

Building a brand starts by having the right tools and advice. Download our top 10 essential tools and resources to kick-start your branding.


1. Use Right Hashtags: In order to make tweets, you need to find out the hashtags around which you will be creating content. The top priorities should be tweeting with trending hashtags that belong to your industry. This needs constant monitoring of trending hashtags and being creative in order to find a connection between the hashtags and your business. You can also go to the extent of using hashtags that do not belong to your field yet is a hot trending topic.

One more thing that you need to take care of is to make sure not to use more than 2 hashtags in a single tweet. Tweets with 2 or fewer hashtags get more than 20% engagement than the tweets with 3 or more hashtags. You can always make new tweets with fresh content with the other hashtags that you wished to use.

2. Create Engaging Content: We all know Content is the King, and the same applies to Twitter as well. A successful Twitter Marketing Strategy always prioritizes short, crisp, informative, and engaging content. Try to create content that revolves around your brand and the products/services you offer.

The maximum text limit of a tweet is 140 characters; however, it is always recommended to accommodate your content within 100-110 characters. Tweets falling in this category get higher engagement.

Also, try to include photos, videos, and links in your tweets for more engagement. You can even build a tweet around an image or video. You can use multimedia to provide more information to the audience than a tweet allows.

3. Build a Great Profile: Your startup’s profile plays an important role in getting new followers and building trust around your brand.

A great profile has an attractive profile picture, a cover picture with additional information about your startup, a crisp and straight forward bio, your website, and other useful information. You can even add your startup’s location on your profile.

You can also use your profile to pin an important tweet to the top which you would wish the visitors see.

A great profile always helps to build rapport among visitors and pushes them to follow your profile.

4. Engage with Audience and Influencers: Twitter is an engagement-driven community. The more you engage with people, the more you will be noticed. You can mention users in your tweets, reply to their tweets, and even retweet their content for engagement. With more engagement, you will be visible to more Twitter users from different user communities.

Along with your followers and other users, it is also important for you to engage with influencers in your field. These influencers may have many followers interested in your startup and you can gain new followings by regularly being visible with great content.

5. Use Twitter Analytics: Twitter Analytics is a very important tool that can help a startup with more followers and building your business. Analytics will provide engagement information for every tweet made by you. By using Twitter Analytics you will get information regarding which sort of tweet gets more engagement. This way, you can plan and create a Twitter Marketing Strategy with the kind of tweets that will get you more engagement.

Startups can really make use of Twitter to grow their business multiple folds. You can even go for paid promotions on Twitter to get more engagement. I hope these Twitter Marketing tips for startups were helpful. Feel free to contact us in case of any doubt.

Posted by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Leave a reply

Your email address will not be published. Required fields are marked *