Every 2 of 3 successful businesses have their heart craving for “Marketing.” Success or failure of any industry – be it of a logo designer, content creator, clothing brand, or what so ever – highly depends on its marketing strategy!
Marketing starts when a brand introduces its product and promotes it to its potential customers. Without proper marketing, you could be having the best products available in the market, but no one will buy it because they would have never heard of it.
Importance of Marketing
Many companies and brands have been forced to shut down because of enormous losses, which only happened due to poor marketing. Following are some of the reasons to explain why marketing is vital for designers.
- It gets your name out to the world and makes you famous.
- It helps in boosting up levels of your sales.
- It increases the reputation of your company.
- It gives you healthy competition, which will never let your customers get bored of your brand.
- It builds credibility and the right customer to brand relationship.
8 Tips to Market Yourself as a Logo Designer
In this world of designers and creators, marketing is the best way to take your name out in the world. It is the main element for growing your client base. But the question is how to figure it out. There are no ready-made tricks for getting your name out there in a blink, but sure there are some effective techniques to do so. Scroll below to read on the 8 tips on how to market yourself as a designer.
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1. Define your Identity
To build a successful brand, the first and most crucial point is to know your own self. Define who you are and what is your identity. Define the type of work you could portray best. Which kind of industry would you target? These are the list of questions which will help you define your identity as a logo designer:-
- What is the vision behind your brand?
- Why must the audience choose you and not others?
- What is nature (type) of your brand?
- What are your specializations?
- Who will be your ideal customers?
- As a designer, what are your most active skills?
- How are you going to describe your work?
- How will you convince your clients?
The answers to these questions will define you and your work. It will let you have a clear and wholesome idea about your brand, its personality, and your targeted goals. Once you are done with making your identity as a logo designer, you are ready for the second step.
2. Create your Point of Difference (POD)
Before answering this question to your customers, first of all, you need to tell this answer to yourself. What sets you apart compared to the other logo designers in the market, why would the audience choose you? Once you get a clear answer in your mind, now show this to your targeted audience. Your point of difference will work as a critical stimulant to attract your audience. It will differentiate you from the other logo designers. The only reason why will a client choose you will be based on your point of difference, make sure that it is convincing enough that the client couldn’t turn away after looking at your profile. Make this strategy as the central part of your branding.
3. Be authentic
You must have heard it; honesty is always the best policy. Do not ever market something that you cannot do. Pretending to be an expert at designing iconic logo designs and not being able to deliver the best quality will hit you back as a doom. By plastering your profile with pictures of award-winning logo designs and giving your clients the most affordable logo designing packages is an excellent strategy to bring in customers, but failing at delivering the best quality work will mark you as a noncredible designer in your client’s eyes. Moreover, having bad reviews about your activities will end up failing your band eventually.
4. Build your audience
It is hard to build an audience when you start online logo design services. But always remember that success lies inconsistency. Do not give up if, in the beginning, you are not gaining as many clients as you had expected, revise your brand strategy, give your business some time to build credibility, and never deliver anything less than 100%. Finally, wait and look at your brand’s growth!
Moreover, take advantage of social media and promote yourself. Look for connections on LinkedIn, follow the people on Instagram, invite people to like your Facebook page, and give and take shout outs every now and then. These are some really effective strategy and works 100%.
5. Start your very Own Design Blog
Starting your own blog is the best way to market yourself. Update your blog with snippets of your design every single day, add some personal projects, write about the services you can provide, talk about designing professional logo designs. This strategy will help you in maximizing your online presence; plus, it will give you exposure within your own industry. Cherry on top of your, clients will see you as an experienced and old pro logo designer. Check out sites of already established logo designers.
6. Master the follow-up
Delivering or posting about the best quality work is not just enough in this advanced era. Making an engaged social media account is more essential than starting the business. Once you have worked with a client, do not let them forget about you. Send the clients personalized notes, greeting, and emails about your promotions and discount offers. Just remember not to irritate them by spamming their email. Showing warm gestures like sending greetings will always make the client remember you and your work; plus, they will also refer your brand to others as well.
It is rightly said, don’t wait around for clients to get back to you. Create a balance between locating new leads and also engaging with past ones. Past customers are always great to re-approach. Since they have already worked with you, there will be fewer barriers to re-entry. Try to get in touch with the customers with whom people you have not heard from in a long while and look if they have any upcoming projects. Do not feel reluctant to ask for referrals, as your clients must be knowing similar businesses and will be happy to recommend you if you have impressed them with your work.
7. Harvest client testimonials
Another of the best marketing technique to get a good number of clients is by showing testimonials to your targeted audience. Ask your clients to write about their great experience they have had while working with you, show their affidavits to the world. Just ask your clients to make a simple tweet or post a Facebook status, even as little as this would be enough.
8. Don’t forget to market yourself offline
Finally, the last one, marketing, is not just done online; for logo designers marketing your work offline is equally important. You can always arrange meetups, conferences, workshops and industry events. These are the great opportunities to meet other professionals and get your name out in the market.
“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley
It is never enough to be only good at something; being ‘good’ won’t attract clients. Marketing is equally important or perhaps even more important than the work itself. Unless you won’t tell the world out there about your expertise how will they know it! Many designers are very confident about their skills, but when it comes to establishing and promoting them, they get jitters. Yes, there is no easy way of promoting yourself as a logo designer, but with consistency and hard work, you can achieve all you have dreamt about.