Advertising and marketing are some of the pillars of effective business strategies. There are many ways to get your business out there and advertise your services. One of the oldest ways to market your business, be it a product or a service, is by word of mouth. This is the most credible, and cheapest way to help grow your business. Although the best things in life are free, this is not the case for marketing. If you want to grow your business, you will have to invest in good advertising.
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Traditional vs Non-traditional Advertising
When we say traditional advertising, this mostly encompasses advertising through the most common forms of media such as billboards, newspapers, and radio or TV commercials. This is an older advertising method and has been around for centuries. Non-traditional advertising, otherwise, involves the use of technology to reach out to the target audience. There’s advertising on the internet through page banners, social media marketing, and mobile advertising. Non-traditional advertising reaches a wider audience with an estimated number of 3.2 billion internet users worldwide.
What is Online Presence?
Simply put, online presence is the establishment of a business that can be found via an online search. With the rise of social media, most consumers would find a business more credible if it has a strong online presence. Meaning this business manages either a social media site, a website, or both. Businesses that are able to establish an online presence are able to leverage the use of these platforms to help promote and grow the business.
Benefits of a Strong Online Presence
Sure, it’s great to hear all this talk about establishing an online presence. But let us break down how this will actually benefit your business.
Free Advertising
Instead of spending money on advertising firms, you may want to invest this capital into a good construction contract and bidding software that can help you run your business and get ahead of the game. Nowadays, you can use social media platforms to create a page for your business, provide chat support services, and even create online order forms- all for free! It’s like getting something for nothing. In addition, there are also free web hosting websites that enable you to create a webpage for your business for added online presence.
Global Audience
Traditional print advertising only limits your ads to those who have access to this material. Most of the time they come in the form of a section in the newspaper or magazine, as well as outdoor billboards and TV ads. In this day and age, more and more people are opting to go digital and print ads may not be as effective in reaching your audience, most especially the millennials. Establishing an online presence means that you can reach far and wide all over the world. With a growing number of internet users, there is great potential in your business once you have established a strong online presence.
Online Presence = Credibility
The modern consumer will look up most likely anything and everything on the internet. To most users, if your company does not appear on an online search, this can set off a red flag. It is established that a credible company should be searchable online. If your company does not have an online presence, you can miss out on a valuable opportunity to market your business to the right audience.
Advertise 24/7
The internet never sleeps. With a strong online presence, you can be sure that you’re advertising round-the-clock. People from all over the world can search and contact your business any time of the day once you’re established on the internet. You don’t have to wait for the day’s paper to arrive or for your spot to air on TV to be able to get the message across. With an online presence, advertising is just a click away.
