1. Not Every Social Media Channel Is The Same
If you want to be as time effective as possible, then you need to develop a greater understanding on the behavior of the clients and candidates that you want to recruit, especially with regards to their social media behavior.
In order to do so, you can actually create a few false personas which are fictitious representations of the best clients or candidates. By doing so, you will develop a greater understanding on which particular social media channels are the best to focus on.
So, to give an example, an IT recruiter after creation of these personas may learn that it is better to focus on Reddit and Stack Overflow as oppose to Facebook since those IT candidates spend more time on those channels.
The candidate you hire will be important to the overall company culture. AI and automation can not do all jobs, and tasks, or fit in with other employees which is why the future of recruiting won’t happen any time soon.
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2. Your Agency Profile Pages Should Be Properly Optimized
It is a known fact that most candidates research a company and their reputation before they even think about applying for a job there. LinkedIn has found that as many of 75% of candidates do this. As a result, your company’s social profile will most likely be viewed and you should make sure that it is updated and is a true representation of your agency. You should make sure to update all of your agency’s social media profile pages on Twitter, Facebook, LinkedIn etc.
You should ensure that each of these profiles on social media have the following elements:
-The pictures and tone that you use on the home page or the main landing page of your each social media profiles is the same as that on the agency’s website.
-There should always be a URL to your site.
-The about section should be properly summarized, easy to red and shows exactly what products or services you offer.
-Once you make sure that all of these elements are in place, they will serve to attract more visitors rather than turn them away.
3. Hashtag Research For Twitter Use
Even though it is not absolutely essential that you use hashtags when posting to Twitter, they can greatly help to spread your message to the people you want to attract. Even though hashtags are the most popular on Twitter, they can also be used on LinkedIn and Facebook. If you are new to using Twitter, then you may want to post as many hashtags as possible in order to reach as many people as possible. However, it is better to focus on finding the correct hashtags that will spread your post in ways that encourages engagement such as comments, likes, clicks etc.
You can use a tool called Hashtagify which is completely free in order to ensure your hashtags are effective at reaching a wide audience. You can actually enter a relatively broad term into the tool and it will show you which specific hashtags are popular, the people or companies that use them as well as specific actionable insights.
4. Your Posts Should Have Good Images
According to research done by HubSpot, information that is not accompanied by images is not well remembered and typically, people only recall about 10% of that information three days after reading it. However, if that information has an interesting and eye catching image, then people have been found to remember as much as 65% of the information after 3 days.
So, as you can see, a good and powerful image is truly worth it. Besides having a more potent effect on your viewers, an image will take up more space on social media, which means that more people will likely pause their scrolling in order to look at it and there is an increased likelihood that they’ll click.
As a result, the more captivating your images are, the more click-throughs you’ll get.
5. Social Media Partnerships
The entire point of having a social media presence is to connect with people who want to read your content so you can engage with them. So, you should always identify the people or companies that engage the most on your posts and determine if you can partner with them. By doing so, it will enable you to create even better content through guest blogging or you may even be able to turn them into a new client or prospective candidate.
6. Remember The 80/20 Rule
You should avoid only using social media to only post job ads or your other agency’s services. Even though your main goal would be to get more candidates and applications as well as more traffic to your website, you need to be strategic. You should not just post ad-type posts and messages all of the time since most people don’t want to see that type of information every time they view your feed. Remember, social media is not only about information but also entertainment. So, you should apply this via the 80/20 rule.
Basically, you should promote various jobs and other agency services only 20% of the times that you post and the other 80% of your posts should be entertaining via related content. This will ensure that you are able to fully utilize each social media channel so that you can grow your audience and achieve your specific business goals at the same time.
7. Keep An Eye On Competitors
Lastly, you can easily monitor other competitors via their own social media channels and compare both of your outputs. This is easy to do using Hootsuite to create streams so you can easily get an overview of what all your competitors are doing. This will help and inspire you to create even better content and always see where your competitors are investing with regards to their social media channels.