All posts by Steven

What is digital marketing
Digital Branding

8 Unique Digital Marketing Methods That Can Help You Develop Your Business

What Is The Meaning Of The Concept Of Digital Marketing?

Digital Marketing, a skill I developed as my need to market this service business scheduling software grew, is not just about bringing about more online sales, improving your search engine ranking, or increasing your click-throughs. Obviously, these are important aspects, but your team should not just focus on these things. Digital marketing is about increasing exposure and raising brand awareness, which leads in making your brand known to people.

Businesses are doing best they can to stay in the race. Even if your website receives lots of traffic, it doesn’t mean anything if those viewers aren’t converted to customers. Digital marketing is a very competitive field. Although it provides many unique opportunities, it also has its concurrent challenges. Digital marketing provides a very genuine chance to survive, compete. and grow your business. There are methods that digital marketing can substantially help your business.

8 Way Digital Marketing Can Help Your Business

  • It gives you chance to interact with the targeted audience: One of the best advantages of digital marketing is it gives you the opportunity to interact with the audience in real time, unlike traditional marketing. Customers want you to talk to them. The way you interact with your audience decides whether you will succeed or fail. With this interaction, you can understand what your targeted audience is looking for. This information will help you out creating right strategies and improve or add anything to your products or the services.
  • It makes your customers take action: Digital marketing includes many unique strategies that influence people to take actions that will benefit your business or brand. By using smart, customized, and out of the box strategies, you can encourage your visitors to convert on the spot.
  • It levels the online playing field: Digital marketing has also leveled the playing field so that medium and small businesses can compete with the big ones. Any business with a well-designed, responsive website can pull in traffic and sell their products or services in the same way that large companies previously only could do.Appeal to your mobile customers
  • It provides for the mobile consumer: Mobile Internet has eclipsed the users of desktop systems as modern sources of information or means of communication, due to the swift rise of smartphones and tablets. Having a digital marketing campaign that focuses on mobile consumers will benefit the growth of your business. You cannot consider mobiles as an alternative to computers and laptops, but they are one often the way your customers reach you to make purchasing decisions.
  • It brings you conversion: How can you measure the success of your website? This can be done by incoming traffic to your site that gets converted into sales and leads. None of your traffic and marketing campaigns make sense if you can’t change visitors’ behavior.
  • Improves your brand reputation: The audiences who are attracted by your digital marketing services want to know more about your brand and purchase what you have to offer. If you deliver, what you promise, then you will build up a good relationship with your audience. This is how your brand’s reputation is built because the customers who are convinced to buy from your engagement will definitely share their experience with others.
  • Helps you make better revenue: High conversion rates by a digital marketing campaign are forced to benefit your business in terms of money. Small and medium businesses are very much benefited from digital marketing techniques.
  • Gives better return on Investment: Not only does digital marketing help you in building revenue and branding, it provides better ROI than old traditional method. You can easily track and monitor digital marketing, so you can easily calculate your results as soon as your targeted audience takes the desired action, like providing contact information, signing up for a newsletter, or purchasing something. A steady flow of traffic that is converted into leads can be generated from digital marketing. The more traffic generated by your business, the faster you can get your return on investment.

Engage your audience through social media

  • Invest in social media: Social media optimization has become an essential part of digital marketing. Interactions via social media are more crucial than ever, and if you haven’t communicated and associated with your audience, then you will definitely lose a big advantage. There are many social media optimization services which can take your online marketing efforts to next level. This will help you in creating a strong brand identity on social media to appeal your target audience.

So, if you have many visitors on your website but fail to engage them, they will definitely exit your site and perhaps never come back. So, that’s why digital marketing is necessary, as it provides many different strategies and methods to attract traffic that sticks and goes on to produce the results you want.

Click here for more information.

Digital marketing trends
Digital Branding

4 Easy Steps To Improve Your Digital Marketing Strategy

We all know this. To be competitive nowadays, brands have to engage with clients frequently. Technology and social programs have made it effortless to accomplish this, and there appears to be no lack of opportunities for participation.

The issue is that a lot of brands have not gotten the message. To handle the objective of participation, many entrepreneurs pursue digital approaches that emphasize leading discussions, establishing the tone, and setting client expectations. Rather, digital engagement strategies nowadays ought to do the contrary, providing the chance for clients to direct the way.

Digital Marketing Strategy

Some big International branding companies now realize that involvement goes beyond simply reacting to and talking with customers. Today, brands will need to be hyper-focused on providing experiences as opposed to sending messages.

As you may know, Airbnb and HomeAway are the two famous firms that give a platform for matching travelers with personal rental lodging. HomeAway was three years old when Airbnb started in 2008.

To fend off the new comer, HomeAway developed and spent millions of bucks on a digital branding plan that clarified why it was distinct from Airbnb. On other hand Airbnb focused on creating unique content and evoking interest experience for its customers, comparing itself to one.

Now, HomeAway has a market valuation of approximately $3 billion, while Airbnb is valued at about $31 billion. The takeaway lesson is that telling folks a great is not as effective as delivering exceptional experiences that prove you are.

Creating experiences requires deep pockets and excruciating attention to detail. Here are some good approaches for increasing your digital strategy.

Four Steps To Better Digital  Marketing

Mobile marketing rules these days1. Concentrate on mobile first.

It should not be a secret nowadays the customers often interact with companies on their mobile phones. Yet, many entrepreneurs continue to be focused on producing robust sites which fail to provide a fantastic experience through mobile.

According to Google algorithm released on April 22, mobile-friendly website rank higher in Google searches. With the vast majority of digital eyeballs coming via mobile devices, you may damage your brand if you aren’t delivering a mobile-friendly encounter.

2. Stop annoying your clients.

We are overwhelmed with content, and our attention spans have precisely become shorter and much more fickle. If you would like to attract and maintain clients, keep your engagement simple and make sure that it provides value. Even better, track what your clients are doing and discussing and be there to participate with them when they’re prepared.

Engage website visitors

3. Make engagement painfully simple and clear.

Whether you are giving information, doing promotion of a product, or requesting a sign up, your visitor must instantly see and understand what’s expected of them. Hopefully, based on the research you’ve done about your target market, your webpage will understand what visitors want and then supply the expertise they have been hoping to get.

Additionally, any call to action must be incredibly simple to understand and complete. Again, whether you want people to sign up for something or buy a product, the encounter ought to be effortless. For starters, look at using social networking plug-ins that enable visitors to login through Twitter, Facebook, Google+, or alternative social networking account as opposed to generating an entirely new account.

4. Adhere to a site experience.

Many entrepreneurs believe adding a mobile program for their digital approach is crucial, but the simple truth is that responsive design sites have blurred the line between what may be accomplished through a mobile browser and a program. We’ve become overwhelmed with apps and do not need another one polluting our home screen. Having a responsive website serves both you and the customer.

Furthermore, brands must look to leverage existing technology and platforms where your clients are already engaging frequently such as Instagram and Twitter. If that’s where customers are, make yourself amazingly easy to locate you on social websites by adding links and badges which are simple to find on your website.

Creating an effective digital strategy requires time and effort, and entrepreneurs must clearly define their goals before launching one. If you have a small marketing budget build a website with do-it-yourself resources like SquareSpace, Weebly or Wix.

As your company becomes more prosperous, you will want to be more serious about digital marketing and much more concentrated on brand building, direct creation, and client involvement. This requires a more sophisticated custom website built by “designers and developers with the experience to go beyond simple sites and produce long-term and overarching plans focused on producing extraordinary experiences.” A well thought out website will end up being well worth the investment.”

Isn’t this right time to grow your business? Good luck!

This article is written by Naval Gupta, Digital Marketing expert, who currently runs a digital marketing firm DigiArise.

Data Information Research Must Guide Your Branding Decision
Digital Branding

How Data Information Research Must Guide Your Branding Decision

If you’ve ever wondered why it seems so hard for small businesses to succeed, it often comes down to this: they are not appealing to their target audience well. In other words, their branding isn’t working. This could be due to a number of reasons. For instance, maybe they don’t know what kind of branding their target audience reacts best to. Maybe they are unaware of the branding of their more successful competition. Or maybe the audience they’re reaching for has no desire for their products and services, and they should change their product or their target market.

The point is, correct and thorough information must guide your brand building, as it always has. How it does this has changed over the years, especially in this digital age. So what we as marketers need to be asking ourselves is how we can combine traditional market research methodology with newer approaches to create the most relevant brand we can. Additionally, how can we adapt traditional market research to our modern world to get the best, well-rounded information on our target market? We better figure out how, because information is king.

Focus groups aid traditoonal research

Traditional Market Research

 Market research has traditionally revolved around the intersection of primary and secondary information. Primary information depends on interaction with your target market. This means setting up focus groups and user groups, conducting interviews and surveys, and even creating test markets (which are basically a sample size target markets).

Secondary research relies on, well, secondary information – what others have said about your brand or compiled about it. The most valuable of these are competitor benchmarks, which are measurements of growth and performance from competitors. Sales data, government analyses, and commercial data are also obtainable. All of this is free on the internet or available for purchase from third parties.

Traditional market research relied on primary and secondary information as defined above, and marketing and branding ideas were planned according to the information achieved through such means. However, with the rise of social media and the digital age, market research has had to adapt.

Googel Anlytics aids digital research

Digital Age Research

People have been using the term “digital age” for quite some time now, but with the rise of social media and new free-to-use tools like Google Analytics, it would be foolish not to adapt our own definitions to a new context. Let’s start with social media.

The digital age means that everyone is connected to each other, all the time. They are constantly working and communicating by way of digital devices over the internet on platforms such as Facebook, Twitter, Reddit, and the like. An infographic published to the iMarketCafe in early 2016 revealed some shocking things about data and the digital age. From a purely informational standpoint, data worldwide is growing 40 percent per year. Moreover, mobile surveys, online communities, and social media analytics were all significantly growing in use by suppliers and buyers in 2015. Public internet forums offer a significant piece of information that is vital to our market analyses.

Free-to-use tools for monitoring web traffic are also a necessity, and it’s surprising how many people don’t use them to their fullest advantage. Specifically, Google Analytics is a free program offered by Google itself that gives you insight into things like how many site visitors you’ve had, demographics of site users, bounce rates, and conversions. This adds an element to your brand building internally with your customer base: What do they like? What don’t they like? How can you keep their attention? Since Google has recently made it very easy to learn Analytics, you have no excuse not to take advantage of this tool. It is one of the digital age’s best advantages we did not have in the past.

In conjunction with analytics, it would be beneficial to conduct some A/B tests on your website. A/B tests are the practices of comparing conversion and other “success” metrics before and after making changes to a website. Instapage has a wonderful, in depth guide on the practice of A/B Testing, which every site owner or webmaster should read. However, to shortly and practically demonstrate how an A/B test might work, imagine changing the color scheme on your page, or at least the call-to-action buttons (“Buy now!”, “Read More!”). An A/B Test would inform you which colors entice people to further explore on your website, or buy from you.
Combine the best research techniques

Combining the Two for an Ultimate Branding Information Hub

Traditional market research is not defunct and primary and secondary information is still valuable and used often. It is crucial to understand that even with the entrance of the digital age, everything we did previously is still important. They are just simply not the only or even the absolute sources of market information.

So at the end of the day, don’t waste time relying too much on one method or another. Make sure your pool of information is well-rounded and takes all relevant information into account. Learn the most about your target market as you can, and you will have the best chance of appealing your brand to all of them.

Have you found the combination of these market research methods to be helpful for your brand? Did you learn something from your social media analyses that your focus groups and interviews didn’t tell you, or vice versa? Do tell in the comments!

real-estate
Local Branding

Top Branded Real Estate Blogs To Follow

Real estate is one of the most important sectors in the economy – no doubt about that. The affordability of real estate and rental prices and changes in those prices have a direct impact on the wealth of property owners and tenants and their consumer spending. So many countries of the European Union are experiencing big earthquakes in their economy precisely because they were building too many buildings hoping for people to rent or purchase the apartments – which did not happen. Or, at least, it did not happen to the extent they wished to. 

We are sharing with you the least of the most prestigious real estate blogs that you simply have to follow:

Sally describes herself in these 5 words: Enthusiastic, Dedicated, Confident, Proactive, Upbeat and that’s exactly what her blog is! Head over there for some fresh information on the rental prices as her blog never fails to deliver.

With over 100 years of senior management experience, Eidi Properties knows what it takes to successfully operate shopping centers through up and down cycles in real estate, credit market and retailing environments.

They maintain expert in-house capabilities to support all critical real estate services, guided by a hands-on, proactive management style.

Quality over quantity is the way Ohio Cashflow works. This includes their properties, the people they hire, and the investors they choose. They are serious about making their investors profitable.

Their mission is to provide extraordinary savings to heroes who provide extraordinary services to our nation and its communities every day.

A new breed of broker / blogger in Manhattan, this blog embraces transparency, technology and social media. In addition to publishing this blog, Mitchell, the founder, actively contributes to professional and social media networks in an effort to help inform today’s real estate consumers.

Afford Anything is all about making smarter choices and building a better life.

Afford Anything is a movement rooted in one idea: You can afford anything, but not everything — and that’s true not only for your money, but also your time, focus, energy and attention.

Welcome to the world of house flipping.

If you’re looking for a free resource where you can learn how to flip houses for a living or just want to learn how to rehab a house for fun and profit, you’ve come to the right place.

rent-a-house

Follow up Boss is for everyone who needs to get to know how to generate more real estate leads to convert them in a simple, easy to use way.

They have information on their blog about to generate and convert leads.

Paul and Jerri created Moving To Athens and have over 30 years combined experience in the Athens area real estate market, providing services beyond your expectations.  Whether selling your home, buying a new home, relocating to Athens or discovering the perfect property to build on, Paul & Jerri are dedicated professionals here to assist you.  Their goal is to make every real estate transaction a pleasure from start to finish.

This blog specializes in serving the Deep Creek market and provides in-depth videos, photos and market information for the area. Jay has over 20 years of experience in the Deep Creek area and offers everything you need buy, sell, rent or maintain real estate, hassle free. Jay stays on top of modern trends incorporating, video, social media and other different medians to get the best results for his clients.
mortgage

Social network for the real estate investing community. Learn real estate investment, get free tips & education, make deals, and grow your business. Their mission at BiggerPockets.com is to help educate people about all aspects of real estate and real estate investing and to provide tools and resources to enhance real estate knowledge, networking, marketing and dealmaking.

GeekEstate Blog is a resource for real estate professionals who want to get the most from technology and digital marketing. Their mission to provide a transparent platform for real estate professionals to navigate the landscape of re technology and marketing tools.

STRATAFOLIO.com is located in Iowa, and they are solving the problem commercial real estate organizations face with siloed data. Using their proprietary technology, STRATAFOLIO aggregates the data into an easy-to-use interactive dashboard. This technology allows organizations to quickly gain insight into the past, present, and future by visualizing their data holistically, isolating it to a single asset class, or a particular business. STRATAFOLIO helps organizations harness the power of their own data to make smart decisions.

Established in 2013, Triangle Real Estate Group has achieved phenomenal success in assembling one of the region’s most experienced sales teams. That team of neighborhood experts stands ready to meet the needs of clients throughout the Triangle area.

Utilizing the latest tech tools, Triangle Real Estate Group continually strives to offer agents and clients the most up-to-date resources, ensuring outstanding results. As a result, Triangle Real Estate Group was recently recognized by Inman News for being the first real estate firm in the area to use Periscope, a popular live-streaming app that gives agents and brokers an innovate way to engage clients digitally in real time.

PropertyForce has been in business since 2006, offering homeowners the ability to sell their house in any condition and any situation. Our management team has a combined 30 years in the industry, and all of our employees are experts in the field of buying and selling homes. Unlike many other companies, PropertyForce offers the convenience and satisfaction of an exact offer and written contract to our sellers within hours of the initial inquiry.

Key Partners is a family team of Maryland Realtors. Our articles provide local insights and knowledge into we have gained over the past 30 years as Maryland residence. We write about everything from the top Amusement parks to visit in Maryland to the most important things to know when buying Maryland Waterfront. Many of our articles are also geared towards helping military members transitioning to one of the many military bases we have here in Maryland or the surrounding areas.

The REtipster Blog is a massive library of content that offers real world guidance for part-time real estate investors. The site is filled with in-depth video tutorials, comprehensive reviews on the industry’s most well-known software and online tools, interviews with other active real estate investors and a lot of other niche specific education for aspiring land investors, landlords and wholesalers and more.

The beycome blog (“beyBlog”) is a resource for all parties involved in a home transaction to feed their real estate knowledge. From serving the best industry tips for hosting a successful Open House, to understanding what the next steps are after submitting an offer on a home; to obtaining local real estate info and market trends, beyBlog is the only blog that aims to be informative, educational and fun!

Kentucky Select Properties is the top selling 100% locally-owned and independent real estate company in Louisville, Kentucky. Kentucky Select prides itself on providing all its clients with knowledgeable, compassionate and trustworthy direction in the buying and selling of residential real estate. The “Living in Louisville” blog highlights real estate trends and data and gives Louisvillians and those interested in the city information about schools, the parks, the arts, economic development and other areas that impact quality of life.

  • Homes Go Fast

Homesgofast.com is one the world’s most established international real estate website online since 2002 and is run by TriniDigital Ltd. If you are interested in any real estates topic, such as international property buying or best ways to transfer money overseas (you can learn more on that here) and similar, head over to their blog and start reading!

Your best resources to move or retire to Costa Rica is the GoDutch Realty blog. There you can learn everything you need to know about buying property in a foreign country. Also, learn all you can about culture shock, living in Costa Rica and other expat topics.

Map what matters to your group. Leverage your network to further your collective cause when you instantly map your group’s activities. Learn how real estate companies, nonprofits, and political campaigns are using Relola today.

With over 30 years of combined real estate experience, the team at Walnut Street Finance have an abundance of information to share with real estate investors. Our mission is to help educate our readers about all aspects of real estate investing and fix and flipping to aid them in achieving their goals of financial freedom.

Full service property management and real estate company based in the High Desert and Inland Empire of Southern California. Built by a landlord for landlords, Mesa Properties has helped over 800 investors maximize the return on their rental properties through ongoing management and sales!

Local Branding

Checklist Items to Take Care of Before Moving into Your New Home

You’ve been pre-approved for a new mortgage, you’ve shopped for your dream home, and your offer was accepted. You’re about to close on your new home, and you could not be more excited. You’re currently making list after list of all that requires your attention, and it’s only getting longer with each passing day. Packing, tracking down movers, scheduling painters and other contractors if needed, and so much more goes onto that growing list each day, and you’ve forgotten about air purification until now. It’s imperative you do so, but so are the other items on this list of things to do before you move into your new home.

Hire Pest Control

Whether your house was empty sitting on the market for months or occupied by a lovely family in need of a new home, you’ll want to call for pest control services. It’s the only way you can be confident the bugs, pests, and other unwanted creatures that created a home in your home are handled immediately. Call now to schedule an appointment prior to moving in. It’s easier to have them come in an spray for unwanted bugs prior to moving all your belongings into the house.

Change the Locks

Now that the house is officially yours, it’s time to change the locks. You have no idea how many people have the key to your front door, so now is a good time to ensure you’re in control of that. Change all the locks in the house to be sure no one is able to let themselves in a whim. You want to at least make them work for it if they’re planning on engaging in criminal activity in your new home. That, of course, is just realtor humor.

Change the Alarm Codes

You’ll need the old codes from the previous owners, and you’ll want to change those immediately. The worst thing you can do other than allowing strangers to use their keys to walk into your home is allowing them to walk in and turn the alarm off on their own. You should make sure all codes, including the one that opens the garage, are changed the moment you move in your new home. This is your home now, and it needs to reflect that when you set the alarm.

Clean Up

Now that you own this house, hire a cleaning company to come in and make it your own. The prior owners were probably very clean people, but you want a deep clean to get their hair out of the carpets and their germs off your new toilets. A professional cleaning company can take your house from clean to spotless before you move in and call it your own.

Now is the time to check on all the things you must do before you move into your new home, and we can help you do that with this list of to-dos. It’s not always fun to add to the list, but it’s always enjoyable to cross things off the list with a sense of accomplishment.

Digital Branding

4 Ways to Improve Your Web Design So You Connect With Your Audience

For any business, a website plays an increasingly important role in nurturing relationships and connecting with the intended audience. It is the face of your business which helps in making a lasting impression, resulting in improved sales and business. Similarly, a poorly designed website can translate into a loss of business due to poor engagement, recognition and recall.
Thereby, the need of a professional look and engaging website is greater than ever. With cut throat competition in the digital space, your professionally designed website can help foster relations with your audience.

Characteristics of a Professionally Designed Website

Your website is an important marketing tool, allowing you to promote your business. Thus, it is extremely important to strike a balance and make it visually appealing, user friendly and functional.
A strategically designed website makes use of attractive colours, easy navigation, responsive layout, content and visual elements that allow users to lure potential clientele. However, many businesses struggle with getting all these aspect in perfect synchrony. Thereby, here are a few ways through which you can improve your web design and connect with your intended audience.

1. Plan Smartly

If you have decided to build your website, you have already made an important decision that will help your business grow. However, the next important step is to plan smartly.
Planning your web design will ensure a visually appealing and responsive site. Before you actually translate your vision into reality, start working on the sitemap. It is a wise idea to see competitors and seek inspiration. However, coming up with a unique and interesting website is the goal of the exercise.

Once you have decided the template you would follow, the next step is to ponder on the flow of content and overall usability of the site. Your primary aim is to facilitate the visitor’s experience and make it easier for them to navigate across the platform.

2. Work with a Web Design Agency

Once you have a plan in mind, the next step is to take action. The planning phase is a comprehensive exercise to help you gauge the type of website you require. Once you have successfully done that, you will need the help of a professional web design agency.

Hiring a professional web design company will make it easier for you to design a website. Such a company will work alongside your business, translating your vision into reality. Moreover, working with professionals who have in-depth experience in web designing can allow you to experiment and come up with a design that stands out.

If you’re in search of reputable web designers in the UK, you may want to look at the services offered by the web design Manchester agency Design by Day. They’ve worked with the NHS and Manchester City FC and are highly recommended. You can explore their web design services here: https://www.designbyday.co.uk/.

3. Responsive Web Design

Once you have designed your website, the next thing to look at is its responsiveness. The primary goal of any business website is to engage the audience. Thereby, having a website that is responsive on mobile and other devices can bolster engagement.

Those businesses that work on the responsiveness of their website reap greater rewards with improved visitor and conversion rates. According to Google, websites that are not mobile responsive are likely to suffer from poor search rankings.
Responsiveness is one of the primary elements of a professional website. This way, you will not only get a website that looks great but is also easy to navigate and browse on different platforms and devices.

4. Digital marketing

It is important to make your website design search engine and social media optimised to reach a broader audience. To do so, you will be required to extend your reach beyond a web designer and look into Search Engine Optimisation (SEO) and Social Media Optimisation (SMO).

SEO and SMO are important aspects of digital marketing that focuses on creating high-quality content. Your digital marketing can help you create a buzz amidst the clutter. Thereby, it is important for you to come up with a comprehensive digital media strategy to rank better on search engines and social media platforms. The primary goal is to direct people to your website which is not possible without effective and strategic digital marketing.

Bottom Line

A good and professional website design is integral for the success of your website. If your web design is attractive, you will easily be able to engage your intended audience by providing them with a pleasant and enchanting experience.

Quality design leads to a higher recognition and recall, allowing visitors to revert back when needed. By improving your website design, you can give your business a substantial boost by opening newer horizons of growth.

social media management
Digital Branding

How to Keep Your Blog Active When Disconnected from the Internet

You work hard. You work long hours and you pour your heart and soul into your blog. There are times, however, when you just need to take a break from the internet. Whether you are moving and won’t have internet service set up for a period of time, or whether you’ve decided to take that well-earned vacation, you need to have the systems set up so that your blog stays active even when you are disconnected from the internet.

The key to keeping your blog active when you will be disconnected from the internet is automation. Before you disconnect from the internet, you need to take the time to set up the systems that your blog needs to remain active whilst you are not on the internet. Most of the tools you need to stay active are available to you for little or no cost, so there is no excuse for your blog to be inactive just because you are disconnected from the internet.

 

Schedule Your Emails

You are growing your email list, right? It can be difficult to see a return on the time you spend on social media, due to your social media following mainly consisting of family and friends. For every $1 spent, email marketing supposedly generates $38 in return. On the other hand, less than half of marketers agree that social media gives them any return on investment at all.” This is why people are noticing the importance of building a following over emails.

Many people are now using high converting plugins that have a range of tools helping them to build their customers and email lists, and I would strongly advise you to join them! A great plugin available is Optinmonster, they have a range of features from polite scroll boxes to mobile specific pop-ups that focus entirely on attracting more visitors, turning them into loyal customers.

All major email service providers have automation or scheduling capabilities. Spend some time before you disconnect to plan out the content of your emails and get them scheduled. Make sure your readers see you in their inbox regularly, even if you aren’t there hitting “send” each time.

 

Schedule Your Posts

Consistency in blogging is the key to increasing your traffic and growing your following. Just because you are taking a well-deserved and hard-earned break from the internet doesn’t mean that your blog should go silent.

Take some time before your break to plan out and write your content. Create your graphics and schedule your posts to go live as they normally would if you were there at your computer. WordPress offers you the ability to write and format your posts ahead of time, and then schedule your posts to go live for a particular day and time. Take advantage of this function to maintain your posting consistency.

best-tech-blogs

Keep creating content and make sure to maintain your consistency. Taking even a short period of time off, whether you let your readers know ahead of time or not, will hurt your traffic.

 

Schedule Your Social Media Shares and Posts

As you are creating new content, you should be taking the opportunity to share those new posts across your social media channels. But do you often remember to share your older posts as well? With hundreds of millions of tweets being sent in a day and Facebook algorithms that are showing your posts to fewer and fewer people, it is unlikely that the majority of your followers saw that time you originally shared your new blog post.

Share your older blog posts repeatedly across your social media accounts. You have new followers who haven’t had a chance to see that particular part of your content yet. You never know which of your posts will speak to a group of your readers and will get shared over and over. Do not limit your chances of a viral post by only sharing your blog posts once or twice across social media.

blogging

If you are growing a community or working on increasing your visibility across social media, make sure to schedule your posts there as well. While announcing to your community that you will be disconnected is important, you can still maintain your presence online by pre-scheduling posts. Use free tools like Hootsuite or Buffer to schedule posts to your blog’s business page and any groups that you have started or manage.

If one of the ways you drive traffic to your blog is through share threads on social media, consider hiring a virtual assistant to handle those threads while you are disconnected. Your virtual assistant will be able to share your posts across different Facebook groups and will be able to properly reciprocate on your behalf, allowing your traffic to continue being directed to your blog.

Set up an Auto-Responder

You do not need to be spending time worried about your inbox while you are disconnected from the internet. Take a moment to set up an auto-responder that tells your readers who reach out to you that you will be away from the internet for a set amount of time and that you will address their questions or concerns when you get back.

 

Taking time off to disconnect does not need to be detrimental to your blog. Make the time before you disconnect to put systems into place that will allow you to remain active and show up consistently even when you are not at your computer. This will help your blog to grow even when you are unable to work on it direct

Uncategorized

What Is A Chillum? The Origin And History Of Chillum

A Chillum is a traditional pipe, designed to smoke tobacco or hashish extracted in dry or water mixed with tobacco, made with neutral materials such as mud or wood. Used in India and Nepal from time immemorial, these pipes are a tool more known to the Sadhus and Hindu holy men, who use it to smoke during their rituals and before the prayers as an offering and spiritual contact with Shiva (god of tobaccos, described as an ascetic yogi of broad knowledge.

Chillum- shaped pipes have also been found in South America, which suggests that their practical design made several cultures that had an interest in tobacco cultivation and consumption reach the same conclusion at the time to smoke a conical.

Long, and clay pipe with a small stone inside it as a filter is a great option to smoke tobacco, as it allows for cooling the smoke while respecting the taste.

Later, the Rastafari culture originated in the 1930s in Jamaica, used this tool for spiritual use, smoking with it, to get the elevation, and to know the truth, being closer to God, Jah. They even evolved it, joining a Chillum with a coconut or clay sphere as a water pipe, creating the so-called Chalices or chalices.

This Rastafari movement, coupled with the birth of the hippie culture in the 60s, drove the implantation of this type of pipes in Western culture, especially in America, where it’s still possible to find shops that sell them, worked and decorated, in wood, bamboo or clay.

Today, or rather since the 1990s, the use of chillum is less popular because of all the modern paraphernalia for smoking, and in fact, there are more chillums made in Italy than in India. But the older consumers of single) hippy scene continue to use this archaic and very direct form of smoking tobacco or CBD products, and also for the fact that the device must be passed from hand to hand to share the experience. Even the Rastafarians use chillums in their day to life.

Extraordinary Variations Of Chillum

There are some extraordinary variations of chillum – people are very inventive and carve disposable chillums of carrots or organic radishes (good idea, by the way, it gives the smoke an interesting flavor) and others make an art of creating the chiles. Darrel Pipeman Mortimer, for example, a street artist from San Francisco, made almost 10,000 chillums since 1970, and signed and sold them personally – is not that dedication?

Use And Cleaning Of A Chillum

Pipes, like Chillum, are really simple to use, but at the same time, they are very comfortable and efficient, both for the practices they are and for how well they restrain the ash and debris, as long as they are clean and in good condition.

These pipes consist of two parts, the body, shaped like a cone, empty inside, made of clay, wood, stone, glass and even metal. The stone will make a filter, being smaller in size and length to fit inside the cone, and will have cuts on the sides that will allow the passage of smoke, leaving the space just on the top of the pipe to put the grass.

With the Chillum upright, we place the tobacco to smoke in its upper part (the widest) chopped or not, according to tastes (even if the grass is compacted and slightly compacted, this tends to catch better). It is given fire for it to burn, and then two or three short strokes are given to light it well, followed by a long one, which will be the one we will bring down to our lungs. We will repeat the process until the load is complete.

It can also be held by placing the narrow part between the third and fourth finger, with the hand closed, placing the mouth over the gap between the big toe and forefinger, and inhaling the hand through the inside.

Once we have finished using it, we must clean it thoroughly to remove the remains of resin from tobacco and tarry residues that may have been deposited. To do this, we remove the stone from its interior and clean it with a cloth moistened and with water or alcohol, as well as the interior of the body, you can help by using a clean brush.

Finally, all these tobacco smoking pipes or ( bongs ) have been greatly improved from being created using animal horns as well as wood. However, you can still come across carved bamboo old-school chillums, the majority of one-hitters these days are created with glass.

SEO strategies
Digital Branding

7 Basic SEO Rules You Can’t Afford to Forget

Search engine optimization is not as simple as it used to be a few years ago. However, one thing that has remained a constant throughout is valuable user experience. All search engines focus on providing high quality, useful and practical content to users. For big-money marketing, the focus of your SEO strategies should be entirely upon providing a worthy user experience, which is why you always need to keep upgrading your SEO techniques.

No matter how much you drill modern SEO techniques into your business practices, there is always room for improvement. If you’re completely clueless about where to start with SEO, this quick tutorial by Codeless should be able to put you in the right direction. When applying advanced SEO rules, there is a need to ensure that you do not skip some basic rules, including the following.

1.  Relevancy

Search engines demand relevant content from you. Initially, keywords were used to showcase relevancy to Google crawlers. However, Google algorithms have become more intelligent now. These crawlers not only check the keywords’ relevancy with the topic, but they also check the relevancy of one keyword with others before optimizing your content.

Google and other search engine optimize strictly niche-based content only. For example, orange is a fruit and a clothing line as well. Crawlers compare the keyword ‘orange’ with other keywords in the content to optimize it for an audience looking for clothes or fruit. Audience and niche relevant SEO strategy is the key to optimizing your content.

2. Site Speed

Site speed and bounce rates have always worked parallel to each other for optimizing your content. Fast loading speed of your site retains user interest and reduces the bounce rate. Google introduced Mobilegeddon to optimize mobile-friendly websites and prioritize these websites over others for SERPs.

Accelerated Mobile Page is another project of Google and Twitter, purposed to make fast mobile-friendly web pages. It is a condensed form of HTML used for developing web pages that are fast loading – the key purpose is to reduce the loading speed of a web page. Considering these facts, you cannot afford to ignore the speed of your web pages on any platforms, including desktop, laptop, mobile and tablets.

3. Internal Linking

Google has tightened its rules for external linking for white hat SEO. However, there is still some leeway when it comes to internal linking. Once you improve the site speed and reduce loading time to 2 seconds or less, the next step is to engage visitors.

Internal linking not only engages the visitors and keeps them on your website for a longer time, but also improves your site rankings. This is because it provides visitors with relevant reading options and increases optimization opportunities for your primary keywords. Also, it allows Google crawlers to fetch more information from your website and deem the content as trustworthy.

4. H1 Tags

During early SEO years, search engines started the research process from H1 tags. This process is still in effect. Although search engines crawlers use semantic indexing techniques to fetch content from your web pages, they still start from H1 tags. This simply means that to optimize your content, you should always start from a well-crafted H1 tag.

5. Consistency

If the bounce rate of a website equals the number of visitors arriving at your landing pages, Google crawlers automatically decrease your rankings. Similarly, if you update your web pages once in a blue moon, your web pages will be blacklisted after some time. Google translates consistency as an effort to keep your visitors updated, and counts it as a positive SEO practice.

seo-practices-for-your-website

6.  Backlinking

We have always been told that the number of links on your website is equal to its rank on SERPs. Links can help build audience interest. However, if you put too many backlinks in your content, the audience may lose interest, resulting in increased bounce rate. Similarly, missing out on an important link can lead to reduced visitors. The right balance of quality and informative links in your content is necessary.

Let’s use CareerCrawlers.com as an example. If the webmaster wanted to rank better in Google for keywords related to CNA testing, an example anchor text to use is “CNA Practice Tests“. You want to be careful not to reuse the anchor text over and over again however. Natural backlink profiles mean highly varied anchor text.

7. Size of Content

Around five years ago, Google considered a 300-word document long enough for optimizing your website. Today, semantic indexing techniques of SEO require longer copies to evaluate the quality of your content. The size of your content matters even if you dislike SEO rules, you cannot optimize your website without following them. Therefore, posts of around 800-word posts are necessary for making your content eligible for optimizing on SERPs.

Needless to say, it is important to ensure that you cater to all types of audiences. If your website is not optimized for mobile audiences, this is the right time to make it mobile-friendly.

SaaS Branding

5 Tips for Building Web Presence on a Limited Budget

In today’s competitive online environment, building a powerful presence on the web is a critical step in achieving your business goals. In order to enhance your brand and increase visibility online, you must ensure that you are noticed and ranked highly by search engines. Regardless of how much you have to spend, the following tips can help you get started and begin driving the right traffic to your website.

Optimize For Your Audience

For many small businesses, investing in online advertising targeted directly at your preferred demographic is the most efficient way to increase revenue. Having a unique selling proposition is one of the most tried and true concepts in the marketing industry. It applies to online as well as conventional advertising. Make it clear that you are offering something that your competition cannot match!

audience

Having the correct key performance indicators is an important element of your tactical plan. Create a series of KPIs that is simple, easy to understand and directly related to an increase in your company’s bottom line. Pay attention to metrics that are performing especially well. For example, cost per conversion is often one of the most dynamic metrics for a growing business. Once you have identified the root causes of your most successful KPIs, you’ll be able to focus your energy more efficiently on enhancing your company’s performance.

Create a Budget for SEM

Paid search engine marketing methods are an essential component of your online marketing strategy. Following a budget for SEM allows you to take control over the keywords that will drive traffic. Depending on how much you decide to spend, your SEM budget can also dictate where your business appears within the search results.

One of the biggest advantages of SEM is that it allows you to determine the precise amount of money you are willing to spend. You can set your budget according to how much you wish to spend each day or for each click. You can even make a down payment that serves as credit, or you can use a prepaid credit card to pay as you go.

Start by researching the SEM programs offered by major search engines such as Yahoo, Google and Bing. They all provide SEM plans that are effective and easy to use. Next, write competitive ad copy that stands out from the crowd. Emphasize your strengths. Stress concepts such as free shipping, complimentary design services or unsurpassed inventory.

Gain the Right SEO Traffic

The best organic web traffic is free of charge, and you can achieve it through search engine optimization tactics. Begin by writing guest blogs for reliable sites that will direct blog readers back to your primary web presence. Existing sites in categories related to your niche are frequently looking for guest bloggers to lend them their expertise.

Experts get a huge amount of traffic on their sites. They use reliable web hosting services, so their recommendations carry a lot of weight. The hosting services you’re about to learn only offer paid plans. Some of them offer a money-back guarantee in case you’re not satisfied. More about web hosting services you can find in this article.

Your goal should be to establish yourself as an authority in your field. Once you have achieved that goal, demand for your guest blog posts will rise. To start, aim for publishing one guest blog post each month. As you pick up momentum, you will be able to leverage your extra traffic into new customers.

Create Fresh, Original Content

Keeping an eye on the latest big news items, reacting quickly, and writing insightful commentary can go a long way in gaining favorable spots on search engine results pages. Remember that Google’s algorithm favors fresh, original content.

tech-blogs

That means if you are among the first to post a clever reaction to a hot topic, you can attract a lot of extra web traffic. If your post inspires viral sharing and natural linking, you will benefit even more. According to industry experts, new traffic and engagement are two of the most significant factors that signal freshness to search engine algorithms.

Focus on Fast Mobile Speeds

According to Google, more than half of all search queries worldwide now originate from mobile devices. As a result, sites that load quickly on mobile devices and are easy to read on mobile devices are rewarded in search results. If your site loads slowly or is not mobile-friendly, you can be sure that your search results are not performing optimally. Update your site ASAP so it works efficiently on mobile devices.

Building a strong web presence won’t happen overnight – it takes time to cultivate, much like a flower garden or treasured bonsai. And the best part is you can gain the traffic your company needs to thrive on a budget big or small.  By using the right tools, a little creativity and a balanced approach, you can establish yourself online without breaking the bank.


Beth Kotz is a contributing writer to Credit.com. She specializes in covering financial advice for female entrepreneurs, college students and recent graduates. She earned a BA in Communications and Media from DePaul University in Chicago, Illinois, where she continues to live and work.