Category: Local Branding

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Money-Saving Tips When Starting a Warehouse Business

No matter how enthusiastic and hard-working you are, starting your own business is never an easy feat. There is much more than just coming up with an idea one day and opening your store/office/startup the next. Starting your own warehouse rental business from scratch means that you will have to think about a million seemingly irrelevant things but also that you will have to invest a significant amount of money. If you would like to become an entrepreneur and a warehouse business owner, here is what you can do to make sure you don’t break the bank in the process. 

Try to optimize space

In the warehousing business, land cost happens to be one of the largest contributors. Your main goal should be to optimize all your warehouse functions in order to utilize the space to the fullest, but also to ensure maximum efficiency. This means that you have to double-check to make sure that the cost per pallet stored is optimal. If your warehouses have high ceilings, make sure you bring plenty of sturdy shelves and racks too. As for isle space, ensure that the equipment you use is right: for example, hydrostatically powered forklift trucks would do wonders for such narrow spaces. You can even find great used forklift trucks at MLA Holdings and get the best machine for a fraction of the cost. Remember that not all of your equipment has to be brand new to get the best results. 

Safety should be your priority

Sadly, every year people lose billions of dollars in warehouses, whether it happens because of a mistake in placement, theft, or plain old stock damage. If you want to stop this from happening, you should invest in proper packaging from your items first, a state-of-the-art alarm system as well, but also ensure that you have good storage procedures, which will then help eliminate any unintentional damage. All your employees should go through extensive training as well. At the doors, you should have security guards, and there should also be guards for employees and as well as visitors who are entering and leaving the warehouse. This might seem like a huge investment at first, but you will be protecting your property and your inventory this way. 

Mind the electricity bills

Heating and lighting use the most energy in any warehouse, which is why it’s up to you to try to find a way to save money and energy while still keeping your warehouse well-lit and warm. You should try focusing on long-term energy saving, so by spending a bit more in the beginning, you will ensure that your bills don’t go through the roof in the future. It’s imperative to turn off your lighting and equipment when you don’t use them, so it’s not a bad idea to get occupancy sensors and timers. Also, when you don’t use your office equipment and computers, they should be turned off as well. Energy-efficient lighting is also a great idea, as LEDs will give you a much better value for your money. Not only that but they are also more efficient and such bulbs last longer too. 

Don’t shy away from new technology

In the UK, almost half of SMBs (small and medium-sized businesses) either use manual methods to track their inventory or don’t track it at all. As a result, they are falling behind not only their competition but the time too. A good Warehouse Management System (WMS) will save you a lot of time and effort because there will be fewer manual errors, and you will have a better insight into your stock levels. Do a bit of research first to find out exactly what WMS would work best for your storage – you don’t want to spend a fortune on one only to discover that it’s suitable for another kind of warehouse business.

Utilize cross-docking

Cross-docking is removing the middleman by transferring the product from the supplier directly to the customer. This will also reduce your costs across several different points: you will spend less time and money on storage, product management, delivery, and labor, and you will also get a better grip on on-demand desire and trend with customers. With so many different types of products on the market, there are also different forms of cross-docking, and you will have to find the one suited for you. The main aim is to ship out the inventory exactly how it was received, and not have to make any changes whatsoever. To make sure the process is seamless, you will definitely need a first-class WMS. 

Lower labor costs

A huge chunk of pretty much any warehouse operating budget is labor. You will need people to work in your warehouse, and that will cost money. You don’t want to start paying people less, but you also don’t want idle workers either, so you have to come up with a good solution. Try reducing their dwell time in the warehouse first, as it will significantly improve your overall profits. Also, do whatever you can to retain your employees for as long as possible. Training inexperienced workers cost money as well as time, and keeping experienced employees is a much better option. Do whatever you can to keep people close: offering cross-training is a good idea, as is providing continual training seminars whenever new procedures are implemented will improve productivity.

In order to start your own warehouse business, of course, you will have to invest a certain amount of money, but it doesn’t mean that you aren’t allowed to try to save some in the process too. You should do the math carefully and try to come up with new ways to save money without compromising your budding business in the process. After all, you have to know which areas of warehouse business need hefty investments and which ones can work with less. 

About the author

Ron Wolf is a hobby designer and a DIY enthusiast, and, above all, a very blessed father of two. Besides that, he has a strong passion for writing. He is a featured blogger at various blogs and magazines in which he shared his research and experience with the vast online community. If he is not working he enjoys being outside with his family. Hiking, bike riding, and BBQing are always a thing for him. In the evening, he likes to watch documentaries or build something with kids in their lego corner.

 

Legal BrandingLocal BrandingPersonal Branding

Five Ways to Run a Successful Business Meeting

Do you have an important business meeting coming up soon? Whether it’s your first time or if you’ve been doing it for long, there can be some jitters and nervousness running it. So you’re probably online looking out for suggestions for a smooth and successful meeting, like thousands of others worldwide.

Not to worry, because you aren’t alone, it can be difficult trying to find the perfect strategy to have everyone satisfied with your meeting! That’s why I decided to help you out and compiled these different tips to run an efficient business meeting. So read on!

Five Ways to Run a Successful Business Meeting

So you’re about to head your business meeting and have the jitters? Whether it’s a confidence issue or an important audience, there are ways to keep your mind at ease. Follow these five easy and doable tips for your next meeting:

Have Your Meeting In Familiar Areas

The meeting place can be an important factor to boost your confidence. When you’re in a familiar and comfortable area, it can help set you up for a better performance in meetings.

After all, you wouldn’t be able to feel your best if you aren’t familiar with the place you’re in. Think of it this way: If you’re into sports, then you know that teams do even better on their home ground compared to other stadiums or fields. The same goes for business meetings, as the more confident you’ll feel in a place you know and like.

So if you can choose the area where the meeting will be held, do it somewhere familiar, such as your office’s conference room. However, if proximity is a problem to everyone attending the meeting, you can rent virtual meeting room too given they are just like contemporary offices.

Prepare a Professional Presentation

A presentation will speak for what you have to offer or pitch to your audience, which is why it’s absolutely crucial to make it as professional as possible. You wouldn’t want to give a half-baked presentation, which may confuse your audience or put them off. Regardless of what you’re offering, a good presentation can help create more positive responses.

Besides a well put-out presentation, you also need to deliver that presentation well, making sure you do so with certainty. When you do this, your clients and audience knows that you believe and know the field you’re working in. This makes it beneficial to reach your goals and receive satisfaction in all your meetings.

Highlight Your Achievements

The meeting should be focused on the main target and what you offer, yes. However, during the meetings, especially in off-meeting conversations, do try to slip in some of the positive results from your company. This can help customers trust your work even more and have them take action after the discussion.

Not only should you highlight the achievements in your presentations, but you should also add this on your website. There needs to be a section which highlights all your achievements at work because most likely, clients will check it before meeting with you. 

With that said, don’t highlight just ANY achievement. Show previous accomplishments relevant to the meeting’s topic, so they are aware of your capabilities and how you’re of great use to them.

Know the Audience Well

As mentioned, clients would search you up before meeting with you to know what kind of a person they’ll discuss with. Just like them, you need to know your clients and audience the same.

Think of business meetings as if you were performing onstage, and your clients are the audience. When you know what they like, the more inclined they are to give positive feedback and responses. 

Some clients may like the traditional and pain textual presentations, while others prefer even more creativity, with more visuals and samples to see throughout the meeting.

Make sure you know and give exactly what your clients want and need. You don’t need to impress them with frills, but with all the individual and relevant necessities to keep them interested.

Dress and Look Smart

And lastly, your appearance matters in all settings, especially in business meetings. Consciously or not, all of us would judge people by the way they carry themselves, and no one would listen to you seriously if you didn’t look confident and professional.

You don’t need to overdo it, the simpler, the better. You should wear something professional AND comfortable, finding the right balance between the two. Wear colors which suit you best and the attire asked for, depending on the setting and nature of the meeting. 

Besides this, have a confident smile and gestures, making sure everything is all positive!

Wrapping It Up

We all know how nerve-wracking business meetings can be, especially if it’s your first time! Don’t worry, with the right tips and a good attitude, you can run things smoothly and have an efficient meeting with a lot to learn. Next thing you know, you’ll be running the conference room with ease!

I hope this article on how to run a successful business meeting gave you ideas on what to do. So don’t wait any longer and begin following any of these tips now. 

If you have any questions or want to share your tips and experiences in business meetings, do comment below. All your thoughts are much appreciated!

Local Branding

6 Christmas cake Decorations that are too adorable to Eat!

Cakes are universally regarded as the best way to celebrate any event or occasion with great zeal and fervor. These desserts hold on the participants until the cake cutting ceremony. These edibles are highly adored by the masses and are presented by a number of bakeries, restaurants, and food chains. They are protected by using cake boxes. These casings are available in various shapes and sizes and are typically manufactured with the help of cardboard, Kraft, or other such protective materials.

Various lovely designs can also be applied to them to make them look pleasing to the eyes of observers. In this way, they might prove to be instrumental in enhancing or improving the graph of sales, and that is why they are considered extremely important for the growth and progress of a business.

Cakes and Christmas:

Christmas is a highly liked and cheerfully celebrated occasion all across the globe. This event is organized at the end of the year, and people wait for the whole year for it to enjoy it in an extremely delightful manner. Various types of gatherings of friends and family members are held on this day. But no celebration is considered complete without desserts as they are a symbol of love and affection. These sweet delights are packed in proper Christmas cake boxes to secure them from any environmental damage and also to make them look proper for the occasion. There are different types of decorations that can be practical zed by using certain smart techniques, as described below.

Santa Shaped Cake:

Santa Claus is a fictional figure that is associated with the special event of Christmas. This character is believed to present gifts to children as well as adults. Cakes are extremely delicious items and are part and parcel of this event. They are prepared by mixing bread and cream. This bread can be molded into any desired shape and size. These desserts are prepared in the shape of Santa, and thus, they look appropriate for the occasion. These items are packed in custom cake boxes USA and are presented to the guests to make them feel special and to create a memorable experience.

Write Quotes:

In spite of the fact that desserts are eaten continuously all over the year, their consumption rises to a certain degree during special days and events like Christmas. They are in such a huge amount that custom cake boxes wholesale is required by the retailers to ensure a continuous and uninterrupted supply to the customers. These items can be made adorable to fulfill the demands of the buyers and to win their hearts by writing certain types of quotes related to the event. These quotes can easily be written by using chocolate cones due to which the taste of products is also glorified.

Make Trees:

Trees are also one of the most important parts of the event. They are green in color and are specially prepared for this event. These trees can also be formed on the cakes by making small stands that can either be prepared by using chocolate or cream.

Color of the Event:

Every special event or occasion is associated with some special significant colors. They are not simply shades but are complete psychology and have a direct influence on the minds of the observers. Like all of the occasions, Christmas also has some symbolic colors due to which it is easily recognized by the individuals. Typically, a distinctive combination of green, red, and white is utilized to display the event. The desserts that are presented on this day can be colored into these colors and then packed in proper containers. These containers can easily be obtained from numerous manufacturing firms in a small number as well as in the form of Christmas cake boxes wholesale as per the requirements of the users.

Apply the Snowman Effect:

All occasions are related to some objects that are vital for proper celebration and recognition. For instance, a snowman is regarded as a compulsion on Christmas. This item can be prepared in numerous ways and is frequently seen at the venue of the occasion. This effect can also be applied to cakes by mixing and molding ingredients in a special manner to inspire the observers.

Make the Coverings Compatible:

Cakes can also be decorated according to the event of Christmas by packing them in such coverings that are an exhibition of the occasion. It can be done by using Cake Boxes that are shaded in lovely encasements, and various types of wishes are written on them.

Local Branding

Want To Increase The Space In Your Office? Mezzanine Floors Can Help Make Space

Your business is scaling up, but your workspace isn’t! Does your office feel congested? How would you manage all the piles of goods and employees in such a constrained space?  You need not move the premises or walls to increase the existing space of your office or your warehouse. Instead, a mezzanine floor could do it for you!

A mezzanine floor is a flexible intermediary floor between two levels of a building. In simple words, it is a partial floor. You could use it to install any number of stories in your office. It also serves the purpose of specialised barricades, awnings, walkways, customized staircases, or up-and-over pallet safety gates.

Mezzanine services and designs are framed according to the demands of each particular company. In this article, we look at some of the most prominent reasons in favour of a mezzanine floor for your growing business:

No need to relocate

Mezzanine floors increase the space of your office by adding another floor between your concrete existing floors. This technique gives your office more area to operate in, by utilizing the height of the ceiling above. Relocation could cost you a lot, plus, your existing clients may have a hard time adjusting to the change in your work location.

Apart from offices, even your warehouses can benefit from the use of a mezzanine floor. A good mezzanine floor confers a firm base to bear heavy weights, assuring the safety of the goods and your warehouse workers. Therefore, you should only trust high-quality mezzanine floors, when the question of upgrading space arises within a warehouse. If you are looking for more storage options in your existing warehouse, we recommend you consult specialists such as Advanced Warehouse Structures, who can help you make the most of your vertical and horizontal capacity.

Split sections

Mezzanine assists in separating different sections of an office by relocating them on different floors, while also keeping them together. You could always use mezzanine floors to keep complimentary departments together on the same floor, without either one blocking or restraining the space for the other. In your warehouse too, you could use it to stock the items that usually get shipped together.

It’s easy

Mezzanine solutions when backboned by the experience and knowledge of experts are the easiest way to redo your office space. For an expert, their installation is easy and convenient. Moreover, you can always get the mezzanine instalment removed or adjusted, as per your needs. Compared to other alternatives that could help you increase your storage, mezzanine flooring is extremely quick and causes the least disruption in your routine. 

They look great

Along with the benefit of knowledge and experience of experts, another reason which attracts companies to choose Mezzanine is the trending designs that they offer.  They would make your additional floor stylish and modern, giving you a bespoke solution to your space problem in your office. Apart from the stylish and trending designs, they would update the extra space in your office with the scientific methods so that your employees could feel comfortable.

An affordable solution

Apart from all the mentioned benefits, the most appealing one is the benefit of low investment. With a new office, there would be a huge investment going into the security deposit and rent. Every business has a limited financial capacity in its nascent stages. The fixed capital for any business can’t be compromised; neither can you purchase the machinery at a lower price, nor can you deduct the salaries of employees. So, when the question of extra space arises, why not choose an affordable option? Compared to the rental’s cost, the cost of a mezzanine installation is nothing.

CBD - from hemp to oil
Local Branding

10 Best CBD Packaging Designs

What is CBD? What are the trends in CBD packaging?

CBD or cannabidiol is one of the many components of the Cannabis plant. A lot of noise is being heard about CBD, and many are curious about its effect on the human body. There are several ways to consume this compound, and it includes inhaling of cannabis smoke or vapor, as a spray into the cheek, and by mouth.

You can have it as oil which has CBD as its only component and not THC or Tetrahydrocannabinol. Even in the past, the cannabis plant is generally used as a cure for some illnesses. Until now, ongoing research and studies are being conducted to verify the benefits of these plants.

The origins of CBD

CBD gain popularity because of its helpful claim to treat anxiety and chronic pains. Luke from [Health Rebels] says that that it can help patients with insomnia so they can sleep better. It is also found out that it can also help to cure several kinds of skin problems. It is also believed to improve skin complexion and make your skin healthier.

The benefits of Cannabis plants attracts a lot of people to try CBD products available in the market. This will, in turn, can trigger an increase in the demand which businesses can take advantage of. As of now, there is a steady increase in CBD products in the U.S, which come in different CBD packaging, uses, and effects for its buyer.

Cannabis production

Types and Strain Of Cannabis

People are usually confused between the types and strain of Cannabis. In a brief explanation, the cannabis plant can be divided into three subspecies: the Cannabis Ruderalis, Cannabis Sativa, and Cannabis Indica. The ruderalis is not usually bred since it has a smaller size, and its medical potency is not as significant as the other two. On the other hand, sativa and indica plants are the ones being bred by growers due to their ability to be used in medicines and other industries.

The difference between Cannabis Indica and Cannabis Sativa lies in their anatomical characteristics and the physiological effects they produce. The sativa plants are usually longer in height, and the branches are thinner compared to the indica species. In contrast, indica species are shorter and bulkier-looking, with its leaves appearing broader and thicker than sativa species. In terms of effects, indica species tend to make the body relax and decrease its energy, which gives like a “body high,” while sativa stimulates the brain function giving you the feeling of “mind high.”

Here are other differences of Sativa compared to Indica species:

  • Sativa plants require more time to grow fully compared to Indica subspecies.
  • Indica species have more odor that can be earthy, skunky or musty.
  • Sativa species tend to have fruity, sweet odor. The difference in the aroma is brought by the presence of terpenes, which is a compound found in these Cannabis plants.

Know Your Cannabis

It’s essential to understand not only the subspecies of Cannabis, but it’s also good to know that there a lot of Cannabis strains. Cannabis has at least 1,000 strains being bred by growers in different areas of the world. Strains or hybrids of Cannabis plants came to be by breeding different species of the plant, which aims to produce a new strain of Cannabis with more beneficial results than the parent plant.

However, different strains of Cannabis may have different results on the body. Users and growers must understand and familiarize themselves with these strains to make sure that they are growing or using the right Cannabis strain for your body or to whichever reason you want to use it.

There is a lot of available information on the internet and medical books on the different strains of Cannabis and its effect on the body that offers interesting information about these species. For example, Indica often has more CBD than others and Sativa takes longer time to flower than others. Here, you find out more information about one of these strains.

CBD oil packaged in glass with dropper

Top Packaging For CBD Products

Since the demand for CBD products has increased, many products have come out in the market, and the competition has become fierce. To gain more clients, a business must bring innovation and creativity in creating its own products. Aside from creating great products for consumers, it is essential to make a unique brand that will gain attention from the people. A well-made packaging will definitely attract consumers. It will make the business grow much better.

The packaging and its content are essential in creating the overall quality of the product; this will help in promoting the brand well. All the necessary information must be printed in the product’s packaging. Also, you need to choose the desired design with its color, shape, and sizes that will stand out in your customer’s view. It is especially true for Cannabis since there are still people who are not yet convinced of the effect of Cannabis.

Here are a few CBD packaging designs ideas you may want to try if you’re planning to sell cannabis products.

1. CBD Packaging With Illustrations

One thing you can do to promote your Cannabis product is to put a good illustration that shows the benefit of the plant to the body. Since these plants have also been used in illegal drugs, you have to tread carefully in making logos and illustrations that showcase the benefits of Cannabis.

Make sure you don’t put illustrations that product recreational uses of the. It is also crucial since social media platforms can be restrictive in terms of Cannabis ads and promotions.

Use of the leaf in CBD ads

2. The Familiar Leaf Logo

The leaf logo of the Cannabis plant might be a bit cliche for you, but its still an easily identifiable mark for CBD products. Since customers do not have a lot of time in screening products, a familiar leaf logo can be a great help to make people remember your products.

The leaf logo may be an overused icon, but you can always put a unique touch for your own brand, You can make the leaf logo stylized or make the with modernized appearance. Don’t hesitate to add some elements to make your brand unique and catchy to the eyes. Sone topnotch CBD selling companies have been using this kind of packaging design, such as Bionico and Lazarus Naturals.

3. The Use Of Green and Organic Design

Another best packaging design of popular CBD products is the use of color green or muted brown in their packaging. Due to these color combinations, the CBD products can appear very natural and organic to the customers. It would also be useful to add how the product is grown, which can showcase the natural root of your products.

Although the color is not many, most companies use this kind of design strategy to persuade the customer that CBD products produce good benefits to the human body.

Buying the right CBD oil

4. Leverage The Health Benefit of CBD With Health Symbols

Since people are now starting to see the medical benefits of medical marijuana and other CBD based products, businesses are trying to leverage that information and use it to promote CBD products. It is extremely beneficial when persuading customers who might still be hesitant in using the products due to its possible bad connotations with recreational drugs.

Companies are taking advantage of these health benefits by putting pharmaceutical symbols in their packaging design. It’s not uncommon to see the cross symbols or other medical-related logos on most CBD products.

5. Minimalistic Packaging Design For CBD Products

Keeping it simple is also the name of the game in most product designs. Most companies are taking the leap from striking logos to simple yet elegant packaging design. The same is true for popular companies that sell CBD based-products. Creating a minimalistic design for their packaging reinforces the idea that CBD can be used as a tool for relaxation and meditation.

This kind of packaging design has been able to appeal to the younger generation of clients successfully. It’s also a good thing since it can open the door for broader acceptance of CBD products in different age groups.

6. Play With Words

Some companies still package their CBD products with a clever reference to how it used as recreational drugs. By adding an explicit reference to its recreational uses, their products can appear fun and playful which can be an advantage if the company wants to stand out with the growing competition in the CBD industry.

7. The Use of Glass Packaging With Dispensers

Like how other natural oils available in the market, the use of small glass packaging is also becoming a trend in CBD packaging. These glass packages usually come with a dropper or dispenser to help the user get the right amount of CBD oil from the bottle.

It is also a popular CBD packaging design since it gives a similar impression when using essential oils. It’s a good packaging strategy as there is quite a growing market for essential oils nowadays.

8. Sustainable Packaging

It’s a well-known fact that people are now more conscious consumers than ever before. Due to this, the packaging of the different products has aimed to put sustainability as part of their strategy. The same can be said with CBD companies who now include creative packaging solutions in their CBD products.

Some of the few examples of this sustainable packaging strategy include the use of recyclable options such as metal cans, pouches, card boxes, and compostable bags.

CBD in cosmetics

9. CBD Packaging for Beauty and Personal Products

Beauty products infused with CBD oil have also been getting popularity due to its excellent effects and results. Thus, CBD has been added to create beauty care products such as cream gels, lotion, balm, and moisturizers. Due to this, a lot of packaging relies on the use of tubes, jars, and amber glasses which is ideal storage for these products. The use of amber glass with a dropper is a common packaging strategy as it can also block direct sunlight from the product.

10. Supplements

CBD can also be packaged as a supplement in the form of tablets, soft gels, capsules, and even gummies. This kind of packaging design is a popular choice for many topnotch CBD companies since its more convenient for buyers to buy CBD in this form.

Last Reminders And What To Look Out For In Packaging CBD

While FDA just has small information for the labeling of products using CBD, businesses should follow the administrator’s basic mandatory requirements.

The FDA required food label should have the following parts:

● General food labeling
● Name of the food.
● The net amount of its content
● Ingredients
● Nutrition labeling.
● Claims

The FDA required a supplement’s label should have the following parts:

● General dietary supplement labeling
● Identity statement
● The net amount of its content
● Nutrition labeling
● Ingredients labeling
● Claims.
● Premarket notification of new dietary ingredients

It’s better to put the name, address, and contact information of the manufacturer or distributor. Also, it’s important to know the different state has different rules regarding CBD products labeling.

Legal BrandingLocal BrandingPersonal Branding

Experts Discuss Small Productivity Tips for 2020 That Bring Big Benefits

In everyday work, there are a lot of challenges and sometimes even obstacles that prevent us to stay in focus all the time. It doesn’t matter if you are an entrepreneur, manager, assistant, junior or on any else position, it is important not to lose the thread. Here you will find many useful advice on how to save your time and energy, and at the same time to make the highest productivity.

Productivity in a Nut Shell.

Our partners from Managementguru suggests “Productivity in a Nut Shell”.

“Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin.”

Productivity can’t be better explained. Productivity is the result of a commitment to excellence, smart planning and focused effort. Remember – Effective people are preferred to, rather than efficient people as the former does the right thing and the latter does things right. Procrastination is like a credit card. It’s a lot of fun until you get the bill. The only difference between success and failure is the ability to take action. Managementguru is the number one source for all things business. They’re dedicated to giving you the very best of information, with a focus on social media marketing and strategy.

Be more realistic about what you can deliver as a team.

Our partner Sherene Funk from Rain Retail suggests to “Be more realistic about what you can deliver as a team”.

We recently had a goal-setting session in which we determined that, in order to be more productive, we needed to be more realistic about what we can deliver as a team. It’s always best to under promise and over deliver. Realistic goals prevent overwhelm, increase motivation, and heighten the sense of achievement when projects are completed on time, or before.

Productivity is doing more with the tools and making sure the outcome meets standard of quality.

Our partner Andrea Curry from Zenefits says that “Productivity is doing more with the tools”.

There’s a lot of buzz words that are thrown around when talking about productivity. How many Medium blog posts or LinkedIn articles have you seen about “super-charging” our workday, “hacking our way” through a project, or “tips and tricks” to increase output with minimal input? For me, productivity is doing more with the tools I have and making sure the outcome meets my standard of quality. Honing productive habits help get this done. Step one is to get organized (and that doesn’t mean having an inbox with zero unread messages, though that helps!). Projects can get messy, so be sure that you use a system that helps you keep control and look at the big picture. I love using the online tool Asana for this reason. It helps with capturing my thoughts, outlining workflow, and I can easily update deliverables and due dates. The next thing to understand is that distractions will constantly come up. It takes a lot of self-discipline not to be pulled in different directions. It’s helpful to have an understanding of what is your “north star” — aka your purpose or big picture goal. If people or other projects pop up, ask yourself if this helps you achieve your goal, or if it will derail you. Finally, remember not to burn yourself out. You won’t be productive if you’re running low on fuel. Incorporate the things that help feed your creativity and bring you joy — whether it’s exercising, spending time with family, or taking a walk outside.

Take Charge Of Your Email Not The Other Way Round

Our partner Dr. Anthony Llewellyn from AdvanceMed suggest to “Take Charge Of Your Email Not The Other Way Round”

Dr. Anthony Llewellyn, is a successful online doctor coach. He writes about the importance of getting in control of your email.
With so many points of contact into your business its hard not to feel overwhelmed at times. But whilst email is now considered by many as “low tech”, the “email list” still remains one of you greatest assets. So its important to be able to dedicate time to your email management. But that doesn’t mean it needs to always take away your focus.
One great tip I developed sometime ago came out from of a bit of frustration. You see I was getting a bit sick and tired of being included as a “CC” into a whole lot of company wide and team email discussions. It often felt like I was being included either on a “just thought you should know” basis or even at times because the email sender didn’t trust the recipient and wanted some witnesses!!
So I went through my email inbox and saw how many emails I was getting on a CC basis. And I thought to myself. Would it be that different if I just chose to ignore these emails. So I set up a bit of an experiment. I set up an email rule to divert these CC emails into another folder before I could even notice them. Strangely enough the sky didn’t fall in and the world kept rotating. I blissfully forgot about the presence of this folder for a few weeks and then I remembered it.
So I went back in and checked all these emails and to my great satisfaction I realised that all the issues in these emails had either been inconsequential to me or dealt with in other ways, i.e. someone had come to speak to me about the issue or emailed me directly.
I’ve since used a variety of rules with emails to cut through and focus on what is important.

Productivity is all about streamlining your tasks

Our partner Pedro Suarez from Five to Nine says that “Productivity is all about streamlining your tasks”.

Productivity is all about streamlining your tasks. I love to test out new tools and software that allow me to better organize and that can integrate into my routine naturally. Beyond functionality, I really look for a UI/UX and design that work for me and my thought process. What could be a great tool for my workflow could be a nightmare for someone else. I don’t think there’s a one size fits all hack to productivity, as we all have different ways of processing and working.

Recognize Your Strengths

Our partner Lori McKnight from CSI Stars suggest to “Recognize Your Strengths”.

Most people are much more productive when working on things that utilize their strengths. Identify what you excel in and focus the majority of your time on those activities. If you are in the right job, these things will be what most moves the needle and delivers results. The same goes for your team. Spend time getting to know each of your employee’s strengths. It is far more productive to leverage your peoples’ strengths than fix their weaknesses.

Identifying your employees strengths and recognizing their contributions will drive higher employee engagement. This in turn will boost your own productivity as you spend less time interviewing and re-training. Consider these stats:

Organizations that excel in employee recognition have 12x better business results
High recognition organizations have 31% less voluntary turnover

Who knows…maybe a team members’ strengths will even complement a weakness of yours!

An organization that doesn’t trust its employees to manage their workload will quickly find itself with “doers” and not “learners”

Our partner Scott from Structural says that “An organization that doesn’t trust its employees to manage their workload will quickly find itself with “doers” and not “learners””

An organization that doesn’t trust its employees to manage their workload while being able to connect with others as needed will quickly find itself with “doers” and not “learners” which is an organizational death sentence in a world where the half-life of skills is so short.

Avoid getting caught up in the work of others

Our partner Clayton Kaufman from My Employees suggest to “Avoid getting caught up in the work of others”.

“When you truly believe your work improves the lives of others, the difference you make becomes the anchor of your passion. Make the connection between the work you do and how that work makes life better for others. The decision to become a positive difference-maker for others contributes to a deep sense of purpose, fulfillment, and productivity”.

Provide transparency around who’s who, and who does what

Our partner Kevin Burns from Pingboard suggest to “Provide transparency around who’s who, and who does what”.

Increase productivity in your organization by providing transparency around who’s who, and who does what. Use a tool like Pingboard to find project owners, skills, and contact info of coworkers with a simple search.

Plan your days in advance

Our partner Kelvin Mokaya from Fuzu suggest to “Plan your days in advance”.

Knowing what you need to accomplish during a particular week will enable you to plan for the week. List all the tasks you’ll need to do in order of the urgency they need to be done and the amount of time it would take to complete each. This will make it easier for you to plan your calendar for the week while prioritizing the work that matters most.

Digital BrandingLocal BrandingPersonal Branding

7 Reasons Why You Need A Dedicated Marketing Campaign Management

Needless to say, the sales structure and funnel of a business is one of the most important processes for a business. It allows for a smooth transition from questioning to buying for a client in a way that incentivizes them to buy more. If structured correctly, the sales process of a business can lead a client to purchase something without them realizing they were in a sales process. However, as important as this is, the marketing structure of a business is arguably more important. Let’s think about it. Even if a business has the most proven sales structure in place, not having qualified leads come to that sales process wouldn’t make it effective. This is where the importance of marketing campaign management comes into play.

Campaign management allows for the oversight of a campaign to make necessary adjustments to attract the most purchase-ready clients. That said, there is one major drawback to campaign management that many businesses and their owners ignore. The drawback is that most campaign management processes that businesses have aren’t dedicated. Dedicated management of marketing campaigns takes the “dirty work” that goes into campaign oversight and allows a business to focus on other areas of improvement. As if that wasn’t enough of a reason to consider getting this process, here are seven more reasons why you need dedicated marketing management.

#1: It Centralizes All Marketing Processes

As any campaign manager would know, many components go into sustaining the success of a campaign. From managing ROI to predictive analysis, management can be somewhat overwhelming to manage. However, with a proven dedicated campaign market intelligence tool such as ScoutMI, these processes can all be centralized. In other words, this means that all your marketing processes can be streamlined to one management hub for easy control and interaction.

#2: It Can Be Personalized

Perhaps the most compelling reason why you need a dedicated marketing campaign management is that it can be personalized. Personalization and customization are two significant factors that aren’t present in traditional campaign management. As we can imagine, this slows down the management speed in which processes can be implemented in a traditional campaign. This simply isn’t the case with dedicated management.

#3: It Can Be Easily Restructured

One of the misunderstandings about dedicated management that pushes some businesses away from it is that there are limits to structuring. This stems from another misconception that dedicated management doesn’t offer the same control over a campaign than traditional management does. However, this couldn’ be further from the truth. One of the most impactful benefits of dedicated management is that it can be easily restructured at any point. This makes it easy for businesses that find their selves within an unexpected marketing predicament.

#4: It Can Be Efficiently Automated

Nowadays, most campaigns require constant upkeep to sustain success. However, the reality of the situation is that 24/7 maintenance of a campaign simply isn’t possible with physical managers. Nonetheless, rest assured knowing that dedicated management can be efficiently automated. Even better, they can be left on autopilot according to any time frame, campaign settings, and requirements you establish to meet the needs of your campaign.

#5: It Highlights Campaign Weaknesses

One of the main duties of campaign management is finding weaknesses within them and making adjustments to them. However, many of these weaknesses are found deep within the inner processes of a campaign. This makes finding weaknesses a tedious process for managers. That said, with dedicated management, weaknesses are highlighted so that you don’t have to go looking for them.

#6: It Factors In Competitive Analysis

Competitive analysis another necessary component of managing a marketing campaign, This process gives detailed insights as to what specific changes need to be made to overcome the competition. If only more businesses knew that dedicated management factored this process into their campaign oversight, it’s safe to say that more businesses would be persuaded by it.

#7: It Is A Cost-Effective Marketing Investment

As a whole, there is no reason not to get dedicated management of your marketing campaign considering it is a cost-effective investment to make. When we compare the returns it provides against any initial costs it takes to acquire dedicated management, the results are worlds apart. Overall, keep in mind that your competitors are more than likely using dedicated management to keep a competitive advantage over you.

Local Branding

Selecting the Ideal Patio Chair Covers: Tips to Consider

When the weather starts turning extremely cold during the winter season or the temperature starts going up during summer, it can become increasingly difficult to enjoy time on the patio chairs. Before you are shifting inside your house, it is your responsibility to ensure that you are protecting the furniture with the help of ideal covers. Severe conditions of the weather like wind, snow, rain, hail or ice, the blazing heat of the summer sun can be responsible for causing significant damage to your patio chairs with time. It is your responsibility to make sure that you are covering them so that you can extend their life. However, when you are choosing the ideal covers for your outdoor furniture, you need to consider certain important tips. 

Given below is a list of the important tips that you should follow. 

Choosing your materials

The patio chair covers of low grades are not going to last for a long time and they will also not be able to protect your furniture from the weather conditions. The reason behind this is that they are made up of plastic or cheap vinyl. These materials are not manufactured for withstanding extreme temperature conditions. This is why you need to make sure that you are stressing on certain important qualities when you are purchasing your patio chair covers. 

  • Make sure that you are choosing a durable and waterproof material for your patio chair covers. Also, ensure that the material that you are choosing is UV resistant so that it can protect your furniture against the extreme conditions of the weather. 
  • Choose covers that are lightweight so that you can store them easily when you are not using them.
  • Choose only soft materials for your patio chairs, which will make sure that there are no scratches on your delicate furniture. 

Choose the appropriate size

When you are choosing the patio chair covers, you have to make sure that you are looking for the appropriate size. When you end up choosing low-quality materials for your outdoor furniture, you will get to know that they also cover the furniture poorly. If the dimensions of your cover are not matching the dimensions of your furniture, it means that you have wasted money. You need to make sure that you are choosing custom fit patio chair covers. They are indeed going to be more expensive than normal covers but they are going to give you maximum protection during the extreme weather conditions. You should choose something timeless and elegant, as stated by https://www.huffpost.com

Optional features

There are certain optional features that you should also consider. These special features include elastic hems, zipper closures, built-in pockets, leg ties and a lot more. These features will make sure that you can store the chair covers when you are not using them. Also, certain extra features are necessary to make sure that cleaning your patio chair covers becomes easy. 

Conclusion

It is your responsibility to make sure that you are spending time to find out the best possible materials as well as the appropriate size for your patio chairs. Ensure that you are following the tips that have been mentioned above so that you can choose only the best covers.

Legal BrandingLocal Branding

How to Motivate eCommerce Staff

Each owner of the eCommerce goes through several stages in its development.

First, a person has a thought and a desire to create an online store and start doing e-commerce. After that, it is time to choose a niche for the online store, create a site, search for suppliers and conclude contracts with them. In the final, if everything goes well, the shop opens and starts working.

The first year of work for any online store is not easy. Especially if for its owner this type of business is “terra incognita”. 

All this time, the owner of the online store must retain motivation to engage in the chosen business and strive to transform from a single employee to a full-fledged owner of commercial resources, sales from which will be carried out by hired staff.

At a new stage of development, when hired employees will appear in the online store, the business owner will have to think about what and how to motivate sellers, couriers and other employees of the online store.

If you, as the owner of an online store, think that the “labor exploits” of your sellers are inspired by the same incentives as you – this is a fatal mistake.

To begin with, feel the difference – you are a business owner who has gone from a vague idea that once originated in the head, to its implementation in the site and the entire infrastructure of the online store.

The seller who came to you to work, guided by completely different considerations: someone needs to start working, someone to feed the family, and someone just likes the process of trade and communication with customers.

All this should be taken into account if you think about how and what you can motivate the employees of the online store.

Why do you need motivation at all?

In any HR manual, you will find a definition of motivation as “what motivates us to take action”.

Let us also remind you that motivation is usually divided into two categories: material and non-material (gratitude, diplomas, titles like “the best seller of the month” and many other options).

Now you have to evaluate your employees and understand the incentives they are inspired by. As mentioned above, they are different for each person. Some are best motivated by money, while others are best motivated by an increase in the status or gratitude announced by the company’s management publicly.

To find out the hidden motives of your employees, which allow them to work more efficiently, you can use the questionnaire, when among the mass of questions there are those answers to which you are most interested.

If your store has at least 2-3 salespeople, it is quite logical to arrange a competition between them, having developed the planned indicators and those control points at which a person can claim a bonus. The main thing is that the conditions of the game were transparent and honest and did not change “in the course of the play.

The motivational scheme starts at the moment when your sellers exceed the plan.

Group of people on a business meeting late in the evening

Simple options for motivating online store staff:

The simplest way to motivate the employees of the online store (if it is a question concerning material motivation) – is a fixed salary plus a percentage of sales above the plan or a fixed bonus for overfulfillment of this plan.

The question arises, what percentage should you pay? Should I pay it off the turnover or sales? All these answers should be found by the owner of the online store, but Magento advanced reports definitely will help you. It is necessary to take into account only that bonuses, interest to sellers for overfulfillment of the plan and any other monetary incentives should be profitable, justified and paid from additional sales, and not to reduce your usual profit.

As for the intangible options for motivation, here the owner of the online store can show their own fantasy (taking into account the individual characteristics of their employees). As mentioned above, the most common option may be a competition between sellers or public gratitude from the management to the most distinguished employee this month.

Conclusion

The motivation of your employees allows you to reach new heights in your business and get additional profit, so it is worth thinking about the implementation of any motivation scheme for the staff of your online store. Remember that not everyone and not always motivates only money. Approach the creation of a motivational scheme creatively, try a few options until you find the most suitable one for your case.

Local BrandingPersonal Branding

Essential Tips for Designing Corporate Uniforms

With regard to corporate uniforms, designing can be quite a challenging process. There are plenty of factors to consider such as textures, colors, styles, fabrics, and even accessories. All of these play a huge role in the design process and it’s imperative that you get the perfect combination. Dressing your employees with comfortable, up-to-date outfits can help exude an air of confidence around them and this can translate to increased sales and productivity.

A well-designed corporate uniform not only benefits your employees, but it can also help improve your brand image. Company workwear is fundamental to the image you portray to your clients and you certainly want to leave a positive first impression. If it’s your first time designing uniforms or if you’re not quite sure how to go about it, here are a couple of essential tips you should follow to help you get started.

Comfort is key

Good looks are essential when designing corporate uniforms, but that doesn’t mean comfortability should be compromised. Ensuring that the uniforms fit the employee properly is just as important as how good they look when wearing it. When designing corporate uniforms, consider their work environment and the type of work they’re performing. You’ll want the uniform to protect your employees from the elements as well as offer them enough mobility when they start working.

The quality of the fabrics, the cuts, and the overall design will affect how comfortable the uniforms will be. If your employees are working in humid environments, breathable fabrics such as nylon and polyester are great for keeping them cool while at work. On the other hand, if your employees operate in colder temperatures, thicker fabrics like wool and cotton will help keep them warm and insulated. In terms of fit, it’s best to get an accurate body measurement to ensure that the uniforms fit properly.

Your employees will be able to focus more on the task at hand if they’re wearing uniforms that look good and are comfortable to wear. If not, they’ll end up getting stressed over how horrible their outfits are, which can lead to decreased motivation and productivity at work.

The quality of the materials matter

Some companies use poor quality materials when designing uniforms as a cost-cutting procedure. And while that may initially save you money, it’ll do more harm than good in terms of the overall productivity of your employees. Not to mention that cheap clothing deteriorates quickly after a few washes and you’ll end up supplying your employees with new ones again. High-quality fabrics and accessories are not only more comfortable to wear, but they’re also more durable and can withstand everyday usage.

Although the costs may be higher, using high-quality materials can help foster an air of brand professionalism to your employees. Your clients will immediately notice how well-dressed your employees are and this can affect how your brand is perceived. So don’t skimp on clothing materials and buy the best ones you can afford from places like Bladon WA.

Choose the correct fabric

With a wide range of fabric types available, it can be quite confusing to select the right one for your corporate uniforms. Different fabrics can affect the look and feel of the clothing so make sure to do your research first. For example, cotton-blended filaments are lighter and allow more room for physical dexterity. It retains its shape quite easily which helps maintain the professional look of your employees throughout the day.

High blend polyester fabrics, on the other hand, feel cheap and inferior. It’s uncomfortable on the skin and is more prone to daily wear and tear. Your employees won’t feel too confident engaging with clients if their uniforms aren’t up to par. Some companies are using elastane which is an elastic polyurethane material that helps improve the fit of the clothing. Another popular fabric worth considering is a bamboo blend that offers superior comfort and breathability which is one of the best materials you can use for corporate uniforms.

Pay attention to your color schemes

Your choice of colors can affect the visibility of both your brand and your employees. Choose colors that best represent your company in terms of visual design. You’ll want to choose color schemes that are close to the ones you use on your company logo for coherence and simplicity. Don’t try to go too overboard on the colors though or else your employees might look like walking neon lights. Stick to light colors with good contrast as much as possible. If you use any bright colors in your logos, it’s a good idea to tone it down a bit when designing corporate uniforms to be a bit more pleasing to the eye.

If your employees work in retail, avoid muted colors when designing uniforms. This can make it harder for customers to identify your employees. Darker shades are applicable in industries such as assembly lines and mechanics where frequent stains are visible on their clothing. This helps maintain a neat appearance, especially in jobs that are intrinsically messy.

Designing corporate uniforms can be a bit of a challenge. There are a lot of factors to consider such as fit, comfort, materials, and the overall design. With these essential tips, you’ll be able to figure out how to create company workwear that’s not only aesthetic in appearance but also very comfortable when worn. Follow these tips to make the design process much easier.