A Global Trade Identification Number is required for any products sold on Amazon (GTIN). You must apply for a GTIN Exemption if your product does not have one. But don’t worry; it’s not as challenging as it appears. If your product does not have a UPC, EAN, ISBN, or UPC code, you must apply for a GTIN exemption under a specified product category. Let’s have a look at what a GTIN Exemption is. Also, visit olifantdigital.com to get more information or professional Amazon help.
What is GTIN?
A Global Trade Identification Number (GTIN), commonly known as Product ID, is a unique number assigned to each product sold on Amazon, as previously stated. This can be found as a barcode label on a product’s packaging. The GTIN, or Global Trade Item Number, is a unique string of numbers that identifies particular products beneath the barcode but is not the barcode itself.
Download Branding Resources Guide
Building a brand starts by having the right tools and advice. Download our top 10 essential tools and resources to kick-start your branding.
Types of GTINs
UPC: A Universal Product Code, also known as GTIN-12, is a unique 12-digit numerical product identifier under a barcode that is most commonly used in the United States and Canada. These can be found on almost all tangible things in retailers. As a result, it is the most widely used barcode type on the planet.
EAN: A European Article Number (EAN) is a unique identifier for products sold in the European marketplace. The EAN, commonly known as GTIN-13, is a barcode. The EAN, also known as GTIN-13, is a 13-digit numerical product identifier that appears under a barcode.
JAN: A Japanese Article Number is similar to an EAN in that it is only used for products sold in Japan’s marketplace.
ISBN: ISBN stands for International Standard Book Number, and it is a unique identifier for books. There are 10 or 13 digits in an International Standard Book Number. The number was chosen by the date of publication.
GTIN-14: It relates to the container codes.
UPCs and Barcodes
While UPCs are the most prevalent sort of GTIN used for Amazon.com sales, they are not required for every product sold. However, it is contingent on elements such as the brand and category in which you wish to sell. If you sell a private-label or handmade product, you may be qualified for a GTIN exemption. This exception would mean that the product would not require a UPC for listing on amazon.
All listed products must have a GS1 (Global Standards 1) registered barcode if they do not have a GTIN exemption. GS1 is a non-profit organization that creates and maintains international business communication standards. The only legitimate way to purchase a UPC for use on Amazon is through GS1. When using FBA, your product packaging must have an associated UPC number, an Amazon barcode, or an FNSKU (Fulfillment Network Stock Keeping Unit). This FNSKU is an Amazon-specific code that keeps track of your inventory. You can also check the amazon PPC guide to have complete insight into the significant information.
There is already a list of brands that require a GTIN to be listed on Amazon.com. GTIN exemptions are not available for these brands since they utilize a GS1 authorized barcode on their products. If a product does not have a GTIN and fits within one of these brands, it will be “suppressed.” You can apply for a GTIN exemption if you meet the following criteria:
- You want to sell products for which the brand, maker, or publisher does not issue a GTIN.
- You are the maker, brand, or publisher of a product that you want to sell but don’t have barcodes for.
- You wish to sell product parts that don’t have a GTIN, such as automobile parts or product accessories.
- You want to sell a bundled pack that contains multiple products.
Requesting a GTIN Exemption
To be eligible for an exemption, you must meet certain criteria. It’s a lot easier to register a GS1 account and receive barcodes here than it is to claim you need a GTIN exemption. Obtaining GTINs is the simplest solution in the long run. Check to see if your product is listed in Amazon’s massive catalog to discover whether you qualify for a GTIN exemption. Even if the same product is sold by numerous sellers or companies, it’s common for everything to be linked to a single listing. The barcode is what makes this relationship possible. Your products don’t appear in Amazon’s catalog and/or you don’t have barcodes, thus you’re exempt.
If an existing product matches yours, your offer can be added on the detail page of that product without the need for a GTIN. The product should appear in the manage inventory area on the “Seller Dashboard” within a few minutes. If your product doesn’t match, you’ll need to apply for a GTIN exemption before it can be added. You’ll need the following if you’re a brand owner, manufacturer, or publisher: The product’s name and 2-9 photos of the product against a white backdrop, taken from two different angles, including the product’s box.
- The brand name supplied on the application must match the brand name on the goods and/or packaging exactly.
- Images of the item and packaging must be taken in the actual world. When photographing the product, they must show it being held in hand or placed on a table.
- The product branding must be affixed to the container or the product itself in a permanent manner.
- There should be no certified GS1 barcode anywhere on the goods and/or packaging, as this would eliminate the need for GTIN Exemption.
- You can always re-apply if you mistakenly used the wrong brand name or category when applying for the GTIN exemption.
- Listing under a new brand or in a new category necessitates the submission of a new application each time. . In a single application, you can request GTIN exemption for up to 10 different brand names/category combinations.
If you’re reselling products, you’ll need a letter from the brand’s owner written in the local language of the market and contains the following information: Name and contact information of the addresser or writer of the letter
- Your address, phone number, and email or website address
- Reasonable reasons why the product requires a GTIN exemption After that, go to Seller Central and click the following link — Request a GTIN exemption.
- Select “Select” and search for a category that applies to your goods.
- Then, “verify your eligibility.” If it comes back as “ineligible,” a GTIN will be required.
- “Check for eligibility” is the next step. If it comes back as “ineligible,” a GTIN will be required. If not, click “Continue.”
- Amazon may take at least 48 hours to react. You may check the status of this in Amazon Seller Central’s ‘Case Log’ area.