Instagram is massive right now. Do you how huge is it these days?
Well, in 2019, IG’s ad revenue is set to hit a staggering 10.8 billion dollars. The platform generates that kind of revenue because they have over 2 million active advertisers.
So, what’s up with all the Instagram-mania? Instagram’s visually focused nature is a fantastic platform for brands who want to showcase their products and services. On the plus side, millions of Instagram users are actively seeking out brands that deliver the most visually stimulating experience.
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So, how do you ensure that you maximize the platform? We’re breaking it up to five effective tactics on how you can maximize your ads strategy to boost your ROI, setting you off to the right direction in no time.
Research your customer interests
One of the first things that you should add on your list when developing a strategy is your target audience research. For you to be able to maximize Instagram’s greatness to the full, you need to start by knowing your audience first. Gaining valuable insight into their interests, preferences, and other behaviors pave the way to creating a successful Instagram strategy.
Think of your buyer’s persona. What’s the typical profile of an average customer that you want you market your products to? Then, check your Instagram demographics. By knowing key statistics such as age, gender, and their location, you’ll get your content out to your target audience using that data.
Deliver the type of material that most of your audience can relate to. Doing so shows that you care about the same things and have the same interests as your followers.
Leverage user-generated content
User-generated content, also known as UGC, is any form of content that’s created by users or past customers about a specific product or brand. The authenticity it creates makes the user one of the brand’s advertisers as well.
In a survey, almost 76% of individuals say that they trust a content more if ‘average’ people share it compared to a traditional advertisement. There’s no doubt that a vast majority of people believe the recommendations of others more.
UGC generates more engagement on Instagram and is critical to the success of brands in the platform. As more and more users engage in your material, your posts will be prioritized. As a result, more people will stumble upon your content on the Explore tab.
Building relationships with customers
Social media is here to stay, and it’s incredibly crucial that you build and foster relationships online, as it is in real life. According to VoyMedia, “By building meaningful relationships with your customers, they’ll eventually turn into the most loyal followers, sharing your products and services to their circle and other communities.”
So, you need to identify what your customers value about your products and services, as well as in their life. Actively engage with your followers, so that people will feel that they have someone whom they can personally talk to, or have a connection with.
Unlock the power of Instagram carousel
Until much recently, Instagram allowed users to post multiple images in a single post. These are known as image ‘carousels.’ Ever since it was released, brands and businesses are thinking of creative ways to incorporate them in their ad marketing strategy.
So, if you’re launching a new product or service, it’s an excellent way to drive your audience’s interest, and ultimately, sales.
What’s more, you can also incorporate photos with videos on your Instagram carousel to promote various campaigns. As you know, videos can covey extensive information in just a short amount of time. Therefore, it’s a great way to share product photos without saturating your feed or being over promotional about it.
Use the right hashtags
Why are hashtags so important? Well, they make your content a lot more discoverable and puts you in front of new users. But the challenge is finding the right amount of balance when it comes to choosing specific hashtags in your account.
Knowing the right hashtags to implement is essential. Study your competitors and other top influencers in the platform to find the best hashtags that work out for you. Find the ones that are relevant and trending. Also, get familiar with Instagram’s lingo and scour for evergreen hashtags. Making all of these a habit is vital.
Understand your CTA
Call-to-Action also known as CTAs, play a crucial role in directing people what to do next. Through CTAs, you can ask people to buy your product, get in touch with you, or visit your site.
However, not all of them are created equal. The key here is to be as creative as possible to encourage people to take action. Tease your followers, make them understand why they need your product, and help persuade customers to take action by using active language.
Additionally, injecting a sense of urgency will make your customers feel like they’re missing out if they don’t make immediate action. CTAs like ‘for a limited time only’ or ‘available to the first 150 customers’ never fail to work its magic.
Measure what’s important
Now that you have a good idea of what type of content you’ll be creating, you have to deal with metrics to help you track things. Measure the performance of your posts, as you find the ones that drive the most engagement.
As your numbers grow on Instagram, it makes sense to start checking the numbers and watch how it progresses. Tracking your Instagram metrics will give you insight with what’s working for your business to help your business and brand grow.
To wrap it up
There are a lot of opportunities to make your business flourish in the world of Instagram marketing. The good news is when it comes to boosting your ROI, you don’t need to have millions of followers. All you need to have is to develop a solid Instagram marketing strategy that helps connect your audience on a meaningful level as you meet their needs.