Digital marketing can be described as the use of social media, the internet, search engines such as Google, and mobile devices as tools to reach potential customers. It usually targets a specific class of customers that a business may be interested in attracting through interaction to determine the specific needs of the target customers. Essay writing, on the other hand, involves coming up with pieces of writing that are meant to portray the ideas and arguments of a writer. An essay simply puts to perspective the information and opinion an author has into writing. The article will discuss digital marketing and essay writing to determine whether the two are similar. Can you really compare digital marketing vs. essay writing?

digital marketing graphic

Digital Marketing

Digital marketing is a combination of all marketing strategies that use the internet as the primary platform to engage potential customers. Generally, businesses advertise their products and services on different platforms such as social media, emails, and search engines where potential customers may engage the goods and service providers to obtain any information they may need. It is a tool to prospect for potential clients.

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Since digital marketing occurs digitally and online, most businesses possess possibilities that are said to be endless. For example, a business may advertise its products and services using videos, advertisements on different websites, social media adverts, and marketing opportunities that are based on websites. Businesses employ varied tactics in the digital space to make connections with customers. Most businesses spend most of their time online creating awareness of their products and services to clients while still keeping in touch with existing clients to ensure that they receive excellent services.

Digital marketing has been on the rise all over the world. This is because there has been increased use of digital and social platforms by many people. It has meant that individuals spend most of their time on the internet either browsing or communicating with their friends and family. The increased use of the internet has created an opportunity for many businesses to find some customers with relative ease while still offering services to existing ones on the same platform.

woamn at computer in front of bookshelf

Essay Writing

Essay writing involves putting down the opinions, ideas, and information that an author has into writing. Essay writing entails different steps so that an individual may come up with a complete composition of interest. First, one has to come up with a topic of interest. An author generates ideas of what he wants to write about to create a chronology of events that will make the essay flow. Coming up with ideas acts as help for the writer so that he can plan work to avoid being stuck while writing the essay.

Secondly, a writer is supposed to research the chosen topic. One usually looks into scholarly sources and books to ensure that the quality of information generated for the essay. The author has to come up with a format that he will use to present the essay. For example, a writer may use the APA outline to present his work. While writing the essay, a thesis statement should be generated that forms the basis of the whole paper. For example, when writing a theory of knowledge essay one should ensure that the information in the thesis statement enables the reader of the paper to understand the different aspects that will be discussed.

The writer should write the essay while integrating the various research shreds of evidence deduced from different research journals. Finally, after completing the essay, the writer should ensure that he reviews the whole paper to edit any mistakes in spelling, grammar, and punctuation to ensure the paper is neat.

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Is Digital Marketing vs. Essay Writing: Are They SImilar?

In conclusion, digital marketing cannot be considered to be similar to essay writing. While digital marketing promotes a product or service often for sale, essay writing promotes an idea. Both aim to convince an audience of something without commercial intent; the goal is not the same.

Digital marketing involves a business engaging with potential clients using the internet on different platforms such as social media, e-mails, and websites. Essay writing on the other hand entails putting into writing the ideas, opinions, and information that a writer may have using a particular format that will interest the writer. Digital marketing involves the use of the internet with little writing involved while essay writing involves putting down the ideas of a writer in a paper.

Posted by Steven Roberts

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