Introduction

Ecommerce businesses have been on a successful trend over the past few years. People have started considering them as the ideal option for their shopping purposes. This has been very helpful for the businesses as a whole. While there are amazing benefits to business with increased customer interaction, there are some increased responsibilities too. To be able to cater their customers, businesses often have to expand their courses of operations to different countries. This can be a tricky experience.

Why is expansion difficult for businesses?

Although some people might disagree but expanding to other countries is seen as one of the most critical steps in the business survival. Yes, it is a definite requirement when the customers demand, but it has its downsides too. There are a lot of things that a business has to consider while they are at it.

They need to keep track of the language the clients are willing to communicate in. Furthermore, the time difference also plays a huge role in maintain contact with the customers. The currency factor also comes in to play as the business will need to keep a track of the latest rates at which the currencies are exchanged. So how can the business tackle such scenarios arising?

The new Magento extension

The increasing problems in no way mean that the business should stop considering the idea of expansion. Instead, the business must look for solutions to these issues. The new Magento 2 GeoIP extension helps the admin to assure that they keep their customers satisfied at all times. This new tool will help in redirecting customers in accordance to their preference. It will maintain the switching of currency, language as well as the time as per the customer’s requirements. This will ensure that the business can expand the business with ease.

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Functions of the GeoIP extension

The best part about this new GeoIP extension is that it will automatically detect the customer’s location. This way the business does not need to worry about these small issues. Instead they can focus on other matters of strategic importance. The clients will be redirected to the preferred IPs in order to ensure that they receive the best customer experience.

The tool also helps in mentioning the prices in the currency that the client uses. Before going ahead with any given function, the new extension will give a pop up window for the client to consider. The language change will also be done automatically making sure that the customers do not have to go through the hassle of translating. The tool also helps in restricting the noisy customers away from the website. This automatically makes sure that there are no free riders.

Advantage of GeoIP extension

As we have discussed the function of the extension above, it is a real asset for the business if they use it efficiently. This can help them in having the ideal customer service that will increase their customer loyalty overall. The customers will also feel that they are being respected and given attention. The ignorance of social barriers is a real plus for the business and it will help them in making their mark in the market.

Posted by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

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