How to start your own business in offline marketing when online is dominating?  You have to show potential customers the benefits of using offline tools. According to Statista, almost 40% of marketers worldwide consider offline campaigns important. 

Here are 17 tips for starting your own business in offline marketing. Besides offline, start-ups, the hints can help marketing specialists to promote a brand beyond the online realm.

1. Newspaper Ads

Newspaper ads are rather cost-effective. Many people are still buying them. For example, universities and schools always have some. You can post an ad there if it’s the place where your target audience exists. All in all, it’s a good advertising tool when starting a business.

2. Media Giveaways

The media is always eager to take some free products or gift certificates as prizes. TV shows and radio regularly host competitions. They will distribute your samples or gift certificates as prizes. In return, customers will have a chance to try a product or service.

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3. Free Publicity

Some media are looking for stories to write. You can use this to promote a brand if you are starting a business with no money. All you have to do is to find relevant media and share your story with them. 

4. Free Samples

Giveaways are always a good idea. It’s a working way to attract customers, promote brand awareness, and let potential clients try out your product or service. You can give samples for free or launch a competition and reward the winners.

5. Networking

Connections matter. Especially if you are looking for ways to minimize costs. Joining local clubs, business communities, etc., opens new horizons. You can learn valuable insights and acquire new connections. All this will help to run the business cheaper.

6. Educational Workshops

We live in an era of meaningful connections. Customers look for value. They want to see more than just a product to use. That’s why educational workshops are an excellent idea to attract such an audience. By the way, sharing knowledge is probably the cheapest business to start.

7. Handouts

Who hasn’t heard about flyers, coupons, and handouts? It’s an ever-working cheap marketing tool. All you have to do is to print a lot of flyers and hand them out in a crowded place. Keep in mind: you should distribute them within an area where your target audience exists. Online companies like Lasting Trend agency can work to a wide audience. But in offline marketing, this is not permissible.

8. Trade Shows

Trade shows help to promote your brand in a niche. Usually, it’s a narrow-filed event, where you will find predominantly your target audience. Although usually participation is paid, the fee isn’t high. Especially if we are speaking about local events.

9. Direct Mail

Direct mail allows businesses to target specific geographic markets. It’s cost-effective: you may pay about 50 cents per piece only. Moreover, it’s an amazing way to stand out in the era of digital.

10. Banners

Banners are an ever-lasting offline marketing tool that keeps proving its efficiency. Many companies like Fortunavisual considered them as the basis when starting offline marketing business campaign. However, it requires a specific approach and professional equipment.

11. Cross Promotions

Although cross-promotions are widespread in retail, you can turn to them regarding the industry. Basically, it’s a situation when companies with related services or products promote each other. This is usually done for free, considering a mutually-beneficial effect.

12. Business Cards

Business cards are an element of branding. They are compact yet comprise all the main data. Therefore, they are ideal for cheap offline marketing strategies. Distribute them everywhere your potential clients may be.

13. Gift Certificates

Offer your potential and existing clients gift certificates. If a person doesn’t know you, it’s a way to let him try you out. If he deals with you, it’ll enhance his loyalty.

14. Cold Calls

To create a business plan, you need to think through ways how to attract clients. One of the traditional ways is cold calls. You will have to cover relatively small costs.

15. Host a Party

Who doesn’t like parties? You can host one devoted to your grand opening or anniversary. Many people are likely to come if you offer an entertaining program.

16. Sponsorship

You can become a sponsor of a local event or a sports team. In return, you will gain access to all the visitors or fans. It’s a good way to make the world hear your name.

17. Interviews

Interviews in local magazines or newspapers are a working tool for promoting an offline business. Radio and TV shows are also a good opportunity to increase your brand awareness among existing and potential customers. Just stay honest and open.

Here are 17 ideas for offline marketing. Do you consider offline ads performing? Please, share your opinion with us!

Posted by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

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