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Digital Branding

Actionable Ideas For Omnichannel Branding On A Budget

on June 7, 2021

Omnichannel branding has always been the cornerstone of business success, and it becomes all the more crucial amid the pandemic. It comes as no surprise that even startups and small businesses are willing to go the extra mile with an investment in omnichannel strategies. It makes your brand visible across the entire channels, so there is hardly a chance of missing out on customers.

Building a presence across physical and online channels like the web, mobile, and social media can take a lot of effort and investment for a business. But you need not worry about cash constraints as you can achieve omnichannel branding even on a shoestring budget. Here are some actionable ideas that work.

Know your customers

Whether you plan to start from scratch or only want to extend the existing branding strategy, a good understanding of your customers gives you the right start. Consumer preferences change often, so it makes sense to track them at all times. Knowing the buying channels they prioritize enables you to be selective about the initiative. For example, you may start with social media promotions if they are active on this online platform. Building a web and mobile presence can wait for later.

Leverage quality content

Creating quality content is the most effective way to push your business across all customer engagement platforms. The best thing is that you can do it yourself, as long as you are creative and passionate about your brand. Hiring a professional is worthwhile if you can stretch the budget a bit. Quality content entices your customers everywhere and gives them a reason to try your offering. It builds trust and credibility for your business and serves as a sustainable asset.

Outsource software development

Another area where you will expect to save money is software development. Outsourcing rather than developing in-house is a smart approach. Technology services are relatively affordable in countries like Argentina, where you can find talented professionals. You will expect to develop a mobile app on the cheap if you want to add mobile branding to your omnichannel strategy. Consider outsourcing services for Software Development Argentina because you can secure top talent without spending a fortune. Find developers with expertise in mobile apps and onboard a team to kick start your mobile branding initiative.

Ensure consistency

You may have the best-looking website and mobile apps, and the most incredible offline campaigns to popularize your brand. But don’t expect things to work when they lack consistency. Make sure that the look and feel, messaging, and everything else you showcase, are consistent across all channels. Customers should be able to recognize your brand everywhere and connect with it. Consistency breeds trust and ensures that buyers stay with your brand for the long haul. You can create a consistent presence across all channels without spending a lot. Just stick to your vision and replicate it in all the campaigns.

Creating an omnichannel reach for your brand sounds like a daunting and expensive task. But it is easier than you imagine, and you can do it without a massive expense. Just follow these branding rules, and you are good to go!

SaaS Branding

Content Writing: Are You Ready To Grow Your Business?

on June 5, 2021

Is content writing something that can help your business grow? Are you considering writing blog posts, guides, and magazine articles? 

If you’re thinking about using content writing to grow your business, start with the end in mind. 

You’ll want to focus on the best places to publish, connect with your target audience, provide valuable insights, and be ready to adapt, adjust and pivot.  

Get Seen

Even with the best content, you’ll need to find the best places to publish. You can write for authority sites with guest posts – and link these back to your website.

You can publish articles for Medium, the popular publishing platform funded by The Chernin Group (TCG). Medium has transformed how small businesses get noticed because of one simple reason: they receive heavy traffic. Medium has between 85 and 100 million monthly active users. With this massive audience it’s easy to see that you’ll get a lot of visibility. 

If you want to publish great content – do it where you’ll get the most visibility.

Connect With Your Target Audience

Do you have the right publicity and media plan to connect with your target audience? Do you have your finger on the pulse of what they care most about? 

Are they senior women, searching for tips on healthy living? Are they gadget lovers, looking for the latest cool gadget they don’t want to live without? Are they avid travelers, in search of the next awesome spot on the globe that hasn’t been found out by their neighbors?

When you know who your target audience really is, you’ll also need to understand what they are passionate about. This may come from your own experience – for instance, if you are a senior woman, gadget lover, or digital nomad. Or, it may come from a deep dive into customer data. 

Perhaps you have a quiz or survey to help you deepen your understanding of what your target audience truly needs. 

Of course, the better you know your audience, the closer you can come to providing them with exactly the content they are seeking. When you do this, they’ll search out your posts, read your Medium articles, follow your tweets, and ultimately buy what you’re offering.

But let’s not get ahead of ourselves.

Give Valuable Insights

Content writing is all about value. It’s not just what you consider ‘valuable’ that counts. It’s what your audience is looking for, needing, and wanting.

There are always long discussions about value in boardrooms, think tanks, and business meetings. It’s the kind of conversation that usually gets heated, with strong opinions from every expert. However, the only true value is what the target audience wants.

It’s not, as the scientific expert is pushing: more data. It’s not, as the finance authority insists: more numbers. It’s not, as you might believe, more of what matters to you.

While these elements may be significant for your audience, there is only one true answer on value. It’s what your target audience is craving. 

This may fall into two buckets: hopes and fears. Some businesses market, write about and sell hope. They often are painting pictures of the dream life, the ideal solution, and the ultimate luxury you can’t live without. 

Other businesses market, write about, and sell fear. They often are highlighting potential problems, looming threats, and how to promote safety and security. They may be selling solutions for problems you’ve not even visualized – until you read their copy.

Either way, connect with your audience. Find out what they are seeking. Orient your writing to reflect their priorities. Consider content, digital advertising, print advertising, and the best ways to reach your tribe. 

Iterate, Iterate, Iterate

In product design as well as in content marketing, there is a single slogan to remember. It is: “iterate, iterate, iterate.”

While you might dream of waving a magic wand and getting everything perfect the first time, this is not realistic. You will try out one style, and wait for feedback. You’ll explore one type of content, and analyze results. 

When you get feedback, listen. This doesn’t mean that just because your next-door neighbor has an opinion, you’ll shift your entire strategy. Not at all. Listen to the feedback from your target audience. Your neighbor may just be having a quirky day. 

In summary, content marketing is a powerful way to share your insights, get your company known, connect with your target audience—and grow your business. It may take some experimenting in placement, topic, tone, and content – but you will see definite results. 

Uncategorized

Team Building Activities Your Employees Will Love

on June 4, 2021

Having a strong and great relationship with coworkers is important if you wish to be more productive and achieve great results at work. Lots of employers out there like to organize team-building events to make sure their employees are actively working on creating a safe and healthy work environment and cultivating great interpersonal relationships. It’s not always easy to think about the perfect activity and trying to include everyone can sometimes turn out to be rather hard. That’s why some events are better than the others, and these truly are the perfect way to encourage your employees to have some fun while getting to know each other and working on creating the best bonds possible.

Pub trivia

This is something that can be organized in just a few minutes and carried out somewhere outside the office space – in a real pub, if possible! Also, this is an activity all your employees can enjoy, but also let the people from management have some fun at the same time as well. The main benefit of pub trivia games is not to show how smart an individual is, but to let the whole team work together in finding the right answers. Pubs are usually the places where people relax and have a good time, so it’s only natural to let your employees enjoy a fun night out in one of these. Let them organize the game and split up into several different groups on their own, and make sure you encourage them to be in a team with someone they don’t know that well – because that’s the point of pub trivia and team building activities in general.

Escape room

This idea has become really popular in the last couple of years and it allows people to work together and solve a problem that usually seems impossible to solve at first. It allows them to show their strength and knowledge, but also face their fears. Whether your team consists of people that have just started working together or coworkers that have known each other for years, being in this kind of situation will benefit their relationship whatsoever. They will learn how to communicate on a completely new level and figure out how to maximize everyone’s strength while solving the puzzle. They will also need to learn how to trust each other, and that’s something that will turn them into a better team in the future.

Camping in nature

Although this may not seem like an activity many employees would choose, more and more companies are starting to see the benefits of organizing a camping activity in the open This can be a good way to achieve a couple of things – from letting your employees build trust in their coworkers, to inspiring them to face their fears and realize their true strength. But, don’t forget to bring all the necessary equipment and gear with you, including stuff like tents, food and water, supplies, quality Tekto Gear knives, and a first aid kit. After an adventure like this one, everyone will be waiting for the next one and will already know what to expect!

Scavenger hunt

Being able to do something fun with your colleagues is always a great way to spend your time and work on building relationships that will last. Not only can this game be played in teams, which will help you learn how to communicate with other members of your squad, but you can also practice working on yourself and stepping out of your comfort zone. Divide everyone into teams, but try to come up with teams consisting of people who don’t work or spend time together. This will allow everyone to learn something interesting about their colleagues and the result will be beneficial for the overall communication in the company.

Board games

Even though this may sound like a simple and old trick, this is the best way to create a relaxing atmosphere and include everyone in the dynamic process of playing different board games. The purpose of this activity isn’t making everyone feel competitive, but it’s all about spending time together and getting to know your coworkers on a deeper level. There are lots of games you can play, including Twister, Charades, and Jenga, so just pick everyone’s favorite games and have a great time!

Spending your free time with your coworkers might not seem like the best idea in the world, but it can actually become more enjoyable than you can imagine. In the end, you’ll all have so much fun and bond like never before – and that’s something all entrepreneurs want!

Infographic created by Team Bonding, an in person team building activities business

Legal Branding

Lead Nurturing Campaigns: Tactics and Best Practices

on June 3, 2021

Image Source: Unsplash

Any experienced salesperson will tell you that getting a ‘no’ from a prospect seldom actually means ‘no’. In fact, a ‘no’ can mean a lot of things:

  • Not right now
  • I’m not ready to commit
  • I’m not willing to put time into this at the moment
  • I’m not able make a purchase this quarter
  • I’m not convinced of the value of this product/service
  • Etc.

Statistics show that a salesperson who gives up with a prospect after that first ‘no’ is missing out on a huge potential opportunity:

  • The average customer says no an average of four times before saying yes
  • It takes an average of 8 cold call attempts to reach a prospect
  • 80% of closed sales require 5 follow-up calls

With this knowledge available, why is it then that a surprising 44% of salespeople stop contacting a prospect if there’s no response to their first follow-up?

It really boils down to emotion. Many are trying to avoid being bothersome or overbearing. Many others are afraid of multiple rejections or angering a customer.

However, the reality is that if you truly believe you have a great product or service that will benefit your customer, you are doing them a favor by trying to stay on their radar! The key to being persistent (without being annoying) is to continuously add value to the conversation during each interaction with your prospect.

In this blog, we’ll discuss how to add that value, and a few other tips that can help you stay efficient and effective with lead nurturing campaigns.

4 Ways To Add Value To Your Follow Ups

Listen First

The first conversation you have with a prospect is no doubt the most important. Be sure to listen more than you speak. If you can learn enough about the prospect in your first call, you’ll have a much easier time delivering value to them in your subsequent follow ups.

In that first conversation, try to find out:

  • What their main pain points are
  • Who their competitors are
  • What keeps them up at night when it comes to their work or business
  • What are they looking for in a solution

These important questions will help you to gain a solid grasp of what your prospect needs— and knowing this will help you incredibly in the following steps.

Become The Go-To Expert For Your Prospect

When speaking with a prospect about your business and what you offer, it’s important that you are seen as the subject matter expert. You want the prospect to feel that you are the immediate go-to if and when they need to pick a solution.

Part of positioning yourself in this way is to give your prospects specific and actionable tips for their business that are within your general field of expertise.

For example, let’s say you were representing a company who supplies machine parts to automakers. The automaker you are prospecting mentioned off-handedly that he is having an issue with one of his machines (one that your company doesn’t sell parts to). So, after your call, you do some research on the machine. You find some self-fixes the automaker can do, and you also give him the number for a trusted maintenance company that you know.

Then, you include the information you found in a follow up email to your prospect— just as a PS.

Building this kind of trust with prospects has a huge effect on how they see you and how they digest your follow-ups. If you’re offering them valuable, actionable advice in each touchpoint they are far more likely to not only open your emails but respond!

Share A Helpful Resource (With No Strings Attached)

If you’ve sent a few follow-ups with no response, it can be easy to lose heart. But don’t! You just have to think of another way to reach out to your prospect and add value.

One way to do this is to include another helpful resource in your email. For example, did you just come across a recent study or eBook that your prospect might find interesting? Does it cover something relevant to your prospect’s business or industry? Include it as the introduction to your follow up email.

As with the tip above, adding value to your prospect’s day makes your email more of a relationship-builder and less of an annoyance.

Ask Your Prospect What Their Preferred Method of Communication Is — And Stick to It

We get it. Sometimes it’s just easier to send an email than to make a call. However, the way you follow up needs to be the way your prospect prefers it, not you. You may believe that busy B2B executives would prefer email. But actually, one recent study showed that 57% of C-level buyers prefer that salespeople call them instead.

You never know what the easiest way to reach someone will be, so the best way to find out is simply to ask! Odds are the prospect will appreciate that you are trying to make things more convenient for them.

3 Lead Nurturing Best Practices to Start Using Today

Use Automation

Today’s marketing automation tools have made automating sales follow-ups incredibly easy. Tools like Salesforce remind salespeople when it’s time to follow up, include notes from previous touchpoints and prospect details all in one simple platform. You can automate your follow ups using templates and set them at timed intervals. This is a great way to ensure that you are being persistent and that nothing falls through the cracks.

Keep in Touch

Things in business change daily. Positions change, people leave companies and join others, and roles shift. However, you shouldn’t waste the time and effort you’ve put into a prospect just because they leave their current company. Continue building your relationships with occasional follow-ups. Who knows when those might lead to a referral down the road!

Outsource Your Lead Generation


If trying to source new leads is eating into the time you have to perform consistent follow-ups, it’s time to look into outsourcing. Great B2B lead generation services can help you find, qualify, and schedule meetings with great leads so you can focus your energy where it’s best served— closing deals and following up with your prospects.

Digital Branding

5 Smart Ideas to Earn Money Without Having to Work

on May 31, 2021

Working a nine-to-five job can be fulfilling, but earning money without having to work? That’s even better. Passive income provides extra cash flow, especially in today’s economic upheaval. It can even give you financial freedom and a ticket to early retirement. But aside from starting your own business, there are many other lucrative ways to earn while you sleep.

Here are some passive income ideas to inspire you on your journey to being your own boss:

Generate Rental Income

One no-brainer way of earning passive income is to put a property up for rent. Those who have a home or condo can host on Airbnb. It doesn’t have to be an entire property. Listing an extra room in your home for rent also earns well on the side.  

Store owners can even host an extra space in their store for a vending machine owner. The former can get extra income from the rent, while the latter can generate passive income from their machine.

The good thing about this money-making idea is that property owners can rent their extra space if they’re short on cash or use the property themselves if otherwise.

Anyone can still get a piece of the real estate pie even without property to rent out. Real estate investment trusts (REITs), real estate-themed exchange-traded funds (ETFs), and real estate crowdfunding platforms allow the average Joe and Jane to invest in this industry without owning property. 

In particular, crowdfunding platforms allow investors with as low as $500 to participate in real estate deals they could have never dreamed of before with that money. 

Of course, as with any type of investment, you must do your due diligence when selecting a platform to trust your money with. Do your homework, and read authentic investor ratings and reviews on your platform of choice. 

Sell Digital Products

Photo by Ivan Samkov from Pexels

Digital products are an excellent source of extra cash. This is especially helpful for content creators, educators, and creative professionals. They only need to generate content so they can start selling them online and generate sales indefinitely.

For example, social media marketers can create calendar templates to help professionals plan their social media content. Photographers can sell stock photos. Meanwhile, educators can create ebooks about their areas of expertise and sell them online.

Create an App

For developers and programmers, creating apps can help them add to their income stream. Like selling digital goods, apps can keep bringing passive income as long as users keep downloading them. App creators can do it two ways: either putting a price tag on their app or making it free and monetizing it through ads.

Startups can also fund their big idea through trusted crowdfunding platforms. This helps them raise capital from investors to launch their app. If the company grows, investors can benefit by receiving a good portion of the profit.  

 

Start a Blog or YouTube Channel

Photo by Los Muertos Crew from Pexels

We’re now seeing a trend here. Creating stuff helps people earn extra. This is similar to creating content through blogs and a YouTube channel.

Blogging has been a popular passive income stream since the beginning of websites. 

Entrepreneurs earn passively through sponsored posts, affiliate links, and digital products. Content creators can also turn to YouTube to generate income from ad revenue and sponsored videos.

The trick to becoming successful on both platforms is always to be consistent with posting. In the online world, what’s out of sight becomes out of mind. Creators can be easily forgotten, with tons of competitors vying for attention online.

Invest in Stocks

Stocks have made rich people even richer, but that’s not to say average-earning people can’t take their shot at it. By investing in the right companies, stocks can generate extra income beyond what one usually earns from a nine-to-five.

While investing in stocks is a passive act, investors should do their homework to earn huge success. Studying business’ annual reports helps us better assess which companies to place their bets on.

Get That Bread

Nothing is impossible if you only put in the work. Working to earn can bring food to the table, but having a steady source of passive income can fill in the gap that a regular job can’t. And if we can, why not do both? This way, we’ll at least have a safety net and extra savings for the rainy days.

Now, all you need to do is find the right passive income source that suits your skills and interests best.   

SaaS Branding

5 Ways for Companies to Appeal to Younger Customers

on May 27, 2021

Businesses worked hard to appeal to baby boomers because they were the biggest block of consumers for a long time. That’s no longer the case. Millennials and younger are some of the biggest blocks of consumers now. The following are five ways to appeal to younger customers so that your business has a chance to grow.

  1. Social Media Platforms Make a Difference

If you want to reach younger customers and drive them to your website, it’s essential to get on social media platforms. Everyone is online, including older folks, but none are more active than younger customers. You want to get on every social media platform you can get on and be active. It’s important to show some care with these platforms. You have to invest in the pictures and videos you post because quality matters. Be sure to share meaningful posts. All of this matters to the younger consumer, and it will help you in the long run.

  1. Eco-Consciousness Matters

Another way to appeal to younger consumers is to focus on sustainability. Millennials and younger care about the environment and want the companies they visit to care about it, too. Do everything you can to show that you care. For example, you can install an EV charging station in the customer parking lot as a way to welcome young consumers who are driving electric cars. Even if they aren’t your customers yet, they might become interested if they need the charger. Make other changes to your business, like going paperless to be green.

  1. Socio-Consciousness is Important

Being eco-conscious is one thing, but your business should also be socio-conscious. Being a good corporate citizen is a good thing because it shows that you care about what’s going on in your community. The way you do this is up to you. For example, you can show your support for LGBTQ+ rights, or you can simply make sure everyone in your community knows that your business sponsors the local football team. Both of these make you look good, but one of them is a little more controversial than the other. You should honest about what you support, and make sure you do so because people do care.

  1. Being Authentic Really Wins

The next thing you want to consider doing is working on your transparency. Younger generations want to feel like they know you and what your company stands for. They want to feel like they can find out everything about you and that you’re always going to be honest with them. You’re going to have to work on transparency, and there’s a lot of ways to show transparency. For example, you can introduce a traceability feature. This feature allows customers to trace back the products you offer to their origin to make sure your products were made fairly and everyone was paid well. Authenticity also means owning up to mistakes before you’re exposed.

  1. Start Hiring Them and Listen

It’s important to hire some of these young folks. The more young people you have working for you, the more you’ll learn about them. Be open-minded about what they have to teach you even if you’re used to doing things in a certain way. Try to hire some of them to help you reach younger generations. The reality is older generations usually have a hard time connecting with younger ones. They have trouble speaking their language, often coming off as fake, and that’s not what you want. Do your best to be open to their suggestions. The more diverse your workplace is, the better things will be for you.

These are some things you could do to try to reach that young block, but there’s always more you can do. Consider hiring a marketing team that’s had some success reaching younger customers if you want this to work.

Brand
Legal Branding

Learn How You Can Grow Your CBD Business Online This 2021

on May 26, 2021

CBD (cannabidiol) seems to be quite popular everywhere in the world these days. CBD products are available widely on the shelves of health stores, high streets, pharmacies, and even cafes. It is a trend that’s swiftly gained traction and will continue to expand in the coming years.

The CBD industry in the United States alone is to top $20 billion US dollars by 2024, so if you are searching for a lucrative opportunity in a rapidly developing sector, you have come to the perfect spot. However, selling CBD has its own set of obstacles, especially if you are selling it online. There is so much to think about, from which products to sell, to designing your website, to considering how to best set up dispensary payments for customers to make their online purchases. Let us discuss what you need to learn to grow your CBD Business Online in 2021.

What is CBD?

The trend of Cannabis cultivation and utilization for medicinal, leisure, and economic reasons is since ancient times. The most popular cannabinoid, THC, is famous for its recreational properties. Cannabidiol (CBD), the next is a cannabinoid,  has no psychoactive essence. The plant can grow in different conditions, each with a large amount of Tetrahydrocannabinol and Cannabinol.

Hemp extracts contain fibers and a large percentage of CBD, which may come in use to process oil. Marijuana plants cultivated for leisure purposes have more Tetrahydrocannabinol than common hemp plants. Hemp has less than 0.3% of THC, according to the code of conduct. It has various forms, including candies, tinctures, vapor, wax, and more. CBD reduces inflammation. It helps with anxiety, reduces depression, and pain reduction, among the other traits.

CBD has different versions like CBD Oil, CBD Tinctures, Gummies, Cigars and CBD Candy. You name it, and there is already a type of product available for you. It is one of the unique selling points of CBD, as it can target a wider audience. Younger individuals incline towards CBD Gummies because of their taste, and Older individuals prefer CBD Oil because it is easy to consume. The college-going young adults prefer CBD Vaping as it is very famous among their circles. There is a  form of CBD for dogs, as premium treats, which are liked by animals a lot. 

Tips to Grow your Business

SPECIFICALLY, TARGET THE WIDE RANGE OF PRODUCTS

The CBD product range has many options, making it necessary to pick the product you want to sell. It is easy to get lost in the wide variety of products Cannabinol has to offer. The firm should choose a product and stick with it in the starting. The marketing should revolve around the particular product, and your website should have all the details about it. It helps the consumers to associate a specific product with your brand. Niche marketing is a must for any seller who is new to the CBD market.

With time when the business expands, the seller can enlarge their business to other products. The additional products can complement the other products as well. For example- a seller starting her/his business by selling CBD Gummies can sell other products. It can include CBD Wax and CBD Oil, which complement CBD Gummies. Seasoned sellers, which already have existing consumers, can expand their horizons. The ones selling human CBD-Based products can also include CBD-Based animal products, ensuring more revenue streams. The more the revenue streams, the more stability your business has.

Good UI/UX Design

Homepage and the website design are everything, coming from the general user experience and the interface design. A user experience firm encourages that your main website is uniform. User Interface/UX company works on many aspects such as style, colors, size, and visual features with a team of web developers to give your business domain a different appearance and feel. Your company website design will have a consistent and uniform user experience thanks to the distinct UI/UX.

Customer Service

Customer service is critical to your company’s success because it keeps customers happy and allows you to extract more profit from them. Businesses may recover client acquisition expenditures and create a loyal following that recommends consumers and serves as case studies. It gives testimonials and reviews by delivering excellent customer service.

  • Adds Revenue to your service

You can only go so far with a decent product or service. When you add excellent customer service to the mix, the value of your product skyrockets.

  • It Increases Customer Retention and Recurring Revenue

Retaining an existing client is always less expensive than acquiring a new one. As a result, delivering excellent customer service is an efficient strategy to keep people returning and purchasing your items.

Lead Generation

A company’s lead generation is crucial. Without it, a company will struggle to grow and produce sales. A robust lead-generating strategy is essential for every company. As a business, you’ll have a hard time generating leads since you’re not clear who you’re trying to market. Many companies now rely significantly on lead generation to drive visitors to their websites, where leads convert into consumers. Google has simplified the process of linking individuals with companies, allowing companies to showcase how their products and services vary from their rivals to the rest of the globe.

It lets you reach out to a consumer base that is actively looking for your product or service on the internet. Furthermore, directing the lead to your website enhances the likelihood of the lead purchasing from your company.

 Catalog of Products

Because of how effectively a catalog connects with the Internet world, catalog marketing plays a significant part in business success today. If you’re a digital seller, you could discover that sending out print catalogs helps your business in many ways. All thanks to the introduction of short-run printing and customization. It is now accessible to every business of all sizes — you can start with as few as 250 copies.

Create an app for your store

A well-designed mobile app is substantially faster than a mobile website in doing tasks. In contrast to web pages, which often require web servers, apps keep their data locally on mobile devices. As a result, data retrieval in these localized applications is fast.

Conclusion

CBD is an enthralling product to work around. On the one hand, giving life-improving items to your consumers will allow you to make a meaningful impact. On the other hand, you must keep the general population informed about the effects of your medications, their legal status, and their lack of connection to THC-dominant marijuana.

A combination of prudence and innovation will set the firm up for success in the CBD area. Now is the opportunity to get in on the ground floor and create a company that will survive while also standing out with a high-quality product.

Digital Branding

The Benefits of Digital Signage for Employee Management

on May 24, 2021

Consistent communication is the backbone of business success in 2021. Despite the rapid adoption of cloud-based team collaboration tools, many employees forget to read emails, miss phone calls, check task management tools, and fail to hear spoken announcements. 

To improve the information flow and retention in corporate settings, many organizations rely on digital signage. Screens are easily customizable and attention-grabbing. They convey information fast and consistently across various departments.

Want to learn more about the benefits of digital signage for employee management? Let’s start!

Informing Employees about Safety Measures during Coronavirus

Since the outbreak of the Coronavirus pandemic, organizations needed to update their workplace health and safety policies. 

Based on a detailed workplace hazard assessment, HR managers need to develop detailed infection prevention and control strategies. Most importantly, they should train workers on how to behave amid COVID-19.

Using commercial digital signage is a perfect way to keep your employees updated about COVID-19 prevention measures they need to take. It helps HR managers encourage employees to maintain the highest safety standards. 

For example, you could use screens in your office to create a list of employee responsibilities, such as wearing a mask, avoiding close contact, washing hands frequently, etc. 

Digital signage also helps employees understand the process of reporting any action or behavior that may compromise workplace safety, such as someone going to work sick. For HR managers, that is an opportunity to resolve the problem before it morphs into a bigger issue. 

Finally, use digital signage for other health and wellness initiatives, such as gym membership sign-ups, stress release classes, or weight loss contests. 

To ensure the effectiveness of your digital signage, make sure it is prominent and placed in high-traffic areas.

Keeping your Employees Updated

Since the beginning of the Coronavirus crisis, many companies have shifted to cloud-based communication platforms. These channels provide seamless communication between your on-site and remote teams. Employees can stay on top of their interactions, deadlines, and tasks irrespective of their location.

To improve employee engagement, consider integrating your employee management platforms with digital signage.

  • Post essential company updates on big screens positioned around the office. They are harder to miss than mountains of emails and notifications your employees get throughout the day.
  • Integrate digital signage with project management software to publish reminders of upcoming deadlines. 
  • Create employee shifts and make them visible to everyone in the team. Preventing workplace overstaffing in the era of Coronavirus is essential. 
  • Distribute team performance reports, publish sales reports, and answer employee questions.

     

     

In a corporate setting, using digital displays can significantly improve company transparency. They provide consistent information sharing across all departments without breaking social distancing rules. With the help of digital signage, HR managers ensure vital information is passed on to employees fast, without clogging their inboxes.

Announcing Employee Achievements 

Your employees expect you to recognize their contribution and incentivize it accordingly. Whether tangible or intangible, employee rewards programs boost employee satisfaction, enhance their performance, and encourage loyalty to your company in the long run. 

While most brands rely on monetary rewards, they should not neglect the power of public praise. Use your in-door displays to inform your teams about the company-wide milestones and give kudos to your top performers. Digital displays keep all staff members apprised of the events outside their departments. Most importantly, it keeps them feel good about their accomplishments.

How to Measure the Effectiveness of Digital Signage in the Workplace?

Now that you understand the benefits of digital signage in the workplace, it is time to measure its effectiveness. 

Measurement starts with choosing the right internal communication KPIs. Here are a few essential KPI types you should track:

  • Reach: How many employees are you reaching via digital signage?
  • Engagement: How does your digital signage content engage employees?
  • Behavior: How does digital signage change the behaviors of employees?
  • Impact: How does digital signage influence employee productivity, performance, engagement, retention, communication, etc.?

Surveys are an effective way to measure the impact of digital signage on employees. For example, compare changes in employee engagement or performance before and after the implementation of digital signage. 

You can also use them to gather qualitative data on digital signage benefits. For example, you can ask employees how often they view the content presented via digital signage or whether they find this information valuable.

When creating surveys, provide employees with anonymity. That helps you get honest and unbiased answers. Make sure all questions are clear and concise, making it easier for employees to respond. Also, they should be easily measurable. For example, you could create a scaled survey, where your staff should assess the value of digital signage in the workplace on a 1-10 scale.

Over to You

Amid the Coronavirus pandemic, companies are looking for out-of-box solutions to engaging employees and enable effective communication. That is where digital signage helps. Visual communication is a non-invasive way to deliver essential workplace information across departments and prevent message overload. 

Contacting your colleagues
Digital Branding

Unique Ways to Boost Your Business

on May 22, 2021

Increasing the efficiency of your firm allows you to experiment with new procedures, products, and ideas. It has the potential to act as a catalyst for your company’s growth and adaptation in the marketplace. 

However, this innovation does not entail completely overhauling your business paradigm to provide better products or services. Instead, it must be integrated into your business plan, allowing you to foster an innovative culture and encourage creative thinking.

With that, here are unique ways to boost your business:

Try Something New

In today’s hyper-competitive, modern world, you either swim or sink. To keep afloat on the market, companies do their best to swim. With that, there are many different sorts of innovations that companies can explore in the business world. Individual products, internal procedures or workflows, and business models frequently link up with these innovations.  While innovation can focus on a particular factor, some businesses combine all three to drive growth while adjusting to a rapidly changing market. 

Take a Class

With the wealth of resources available online and offline, there is always something to learn and discover. Moreover, you will need to learn new skills and expertise, especially when learning a new business strategy or beginning a company. Furthermore, you should be excited to take on the task because there are numerous advantages to lifelong learning.

Mainly, prospective business owners can attend business seminars, join clubs, network with other business owners, and read professional journals in addition to formal education.

Find a Business Mentor

Having a trusted and experienced business mentor provides direction, encouragement, and support to give a mentee many personal and professional benefits. Having someone guide you can ultimately help you achieve better personal and professional performance.

Curate a Higher Customer Value

The higher the customer lifetime value, the higher the revenue. Without a doubt, you will always have to spend money to get new clients and keep old ones, but the former is five times more expensive than the latter. Thus, once you realize a customer’s lifetime value, you can optimize it.

Go to Trade Shows

Attendees at trade shows can serve as the ideal focus group for aspects of your business that require input. When visitors visit your booth, take advantage of the opportunity, ask them questions, and encourage them to give honest answers. Trade shows are a great way to promote new products or services while also learning and getting the pulse on what people think about them right away.

Talk to Your Target Audience Online

It is crucial to be able to communicate clearly and effectively with your customers. As a prospective business owner, you want to be able to explain your company’s procedures, policies, and other aspects to customers so that they leave with no questions. Thus, customers will have a positive impression of you and your company if you speak clearly and effectively.

Establish Yourself as an Authority in Your Field

Although not the most accurate, word-of-mouth marketing is still the most effective marketing tool. When you provide advice and knowledge to other business owners who have a customer base similar to yours, whether locally or in a complementary industry, you will be the first person they refer to other clients.

Moreover, people are also more likely to buy items and services from people they know and trust. As the internet grows exponentially by the minute, bad people result in newer ways to take advantage of unsuspecting victims. Thus, if your company got established decades ago or its founder knows a field that few other business owners have, make sure to highlight such information as people are always on the look for a reliable source of knowledge.

Ultimately, understanding the necessity of continuous improvement is a critical component of lean and agile approaches, whether your company is a startup or a large enterprise. On a small scale, these approaches can help your team collaborate more efficiently. Moreover, on a large scale, these approaches can help your company stay at the forefront of the competition.

Put in mind that the most successful businesses are never satisfied with their current state of affairs and never settle with the status quo. They are always looking for the next breakthrough, the next degree of achievement, as they understand the value of constant improvement in all aspects of the company.

Ultimately, The most successful businesses are constantly inventing and creating new ways to provide high-quality service to their clients. Even when things are going exceptionally well, people in successful companies continuously look for ways to improve their performance, figuring out how to work smarter, not harder.

Digital Branding

Get Positive Publicity And Media Coverage For Your Small Business!

on May 22, 2021

“Without publicity, there will be no prosperity.” -Yakov Borisovich Zel’dovich.

For small businesses, brand recognition plays a significant role. Correct? It helps in making a small brand become big and achieve all the organization’s goals. However, the process of brand recognition is long and requires impressive strategies.

Nonetheless, as you might be aware of the fact that the beginning of every process is small. So, what is the beginning of getting brand recognition? Yes, you are absolutely right! It is by getting the attention of local customers. But how? No! Providing discounts and offers is not going to benefit you. These are temporary solutions only. You need to think of a strong strategy that creates a buzz and makes your company a talk of the town.

And this brings you back to square one! So, what else can you do to create a buzz? The answer is to grab the local media’s attention and get famous in your target market.

Having said that, we should also remind you that there are generally two types of publicity, i.e., positive and negative. Both are good for a company to improve its industrial exposure and generate more leads. However, in this article, we are going to talk about positive publicity. So, are you ready to learn? Let’s get started!

Understand your target audience

First of all, just like any other strategy that you plan for your company’s success, you have to consider the target audience. Who are the people that you want to reach? However, as your motive is to attract the media’s attention, this time, your target audience is not your customers but the journalists and media outlets.

Yes! You read it correctly! You need to understand what “beat” you want to attract. In more simple terms, every news outlet has different sections for different types of audiences. Thus, you need to decide whether you want to get recognition in the entertainment, CSR, or an informative section. So, kindly select cautiously! 

Contact the right person for the pitch.

Once you have decided your beat, you need to approach the right person. Why? Well, several journalists and editors can write a story for you. However, you need to contact the person who, according to you, can understand your intentions and help you achieve your goal.

You might agree with us that every word used by the press has a significant impact on society. That’s the reason why you need to select the right person. Who can show you the company as its own and help you grow?

Try to take advantage of breaking news.

Another thing that you can do is to take advantage of burning topics of the news. For instance: Consider the situation of Covid-19; you can take the help of this pandemic to get coverage. You can offer free masks and hand sanitizers to needy people. It’ll help you complete your CSR (corporate social responsibility). This gesture will also make you a hero in front of the eyes of your target customers.

Keep in mind that every time you try to be a part of a burning news topic, think and speak from the perspective of a layman. It will help create a soft spot in their heart, and they’ll be more interested in knowing about you. Results? The media will try to reach out to you to get more stories.

Invite the press to your events

If you plan on hosting any event either for a product launch or for sharing news. Inviting competitors and press should be on your priority list. Give them some exciting and intriguing stories. Besides that, you should also address them from time to time throughout the event and give them a media kit.

In addition to that, you can also add a question-and-answer round. So that in case any person has a question they can answer. Believe it or not, it’ll create a great impression about your organization which will take you a step forward towards your dream goal.

Remember, press releases can do wonders.

Needless to say, that press releases are one of the effective tools to get media attention. Not only it helps in providing excellent and captivating content to the media, but because the information is provided by the company officially, it is a great way to spread positive information about the company.

Nonetheless, as reporters will write a few short yet different articles, everything in the press release must be written precisely. If you want to learn more about how to overcome writer’s block and how to write an impactful press release, you can read more here. It’ll help you write a press release as per your target audience and the announcement you want to make.

Use social media to create stories.

Social media isn’t just for connecting people and getting entertained. You can use the power of social media to help your business get famous, especially among teenagers. With your marketing team, you can create an impressive social media campaign that makes curiosity in the mind of viewers.

Understand that the more fascinating your content on social media is, the more people will engage with it. You can also collaborate with social media influencers and budding artists and help each other out. Good content will not only help you gain more followers but will also grab the attention of local media channels. They would contact you on their own and learn more about your campaign idea, eventually helping you get more publicity.

Be philanthropic

Last but not least, you should keep in mind that as an organization, people expect you to do good for society. The reason being is that your organization uses the resources of the community. Thus it is their responsibility to give something in return. You can do that by being philanthropic! Organize charitable events, take steps to help nature, and provide opportunities to society with employment and quality standards of living. Believe us; your excellent work will speak for you and give you positive media coverage.

To conclude! It isn’t easy to operate a business and take it to new heights. Everybody knows that. However, what people don’t know is that the media can help businesses to get successful. And now that you have read the whole article, you can use the techniques mentioned earlier and help your small company grow big!

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