All posts by Steven

All Posts
Legal Branding

How to Avoid Becoming a Victim of Your Own Success

on May 16, 2021

You worked hard for your success, and the change is rather sudden. As exciting as this time is, you mustn’t become a victim of this success, and the following tips will help you avoid that.

Invest in Wealth Management

As a business rises in success, expenses start to increase as well. You need to keep that in mind. Just because more money is coming in doesn’t mean you can spend it. Don’t inflate your overhead because you might have to reassess your expenses. Some business owners start to invest more money because they see success. You don’t want to do this without thinking things through. In short, business owners sometimes lose focus on wealth management, which hurts them in the long run. You want to look for firms specializing in wealth management in San Diego and other cities with a high concentration of entrepreneurs. That way you find an expert with the right experience to guide you through financial success.

Outsourcing is Vital

For a long time, you had to handle everything in-house, which makes sense. You didn’t have the revenue to spend money on outsourcing, but now you do. Move things around so that you can outsource some tasks for your business. This includes things like IT services, accounting, and anything else you know takes time away from you or others in your business. Your employees’ time is precious, and you need to make sure their time is used wisely. Keep in mind that outsourcing is a temporary fix. You may need to hire people later on when you’ve got a hold of your new success.

Time Management Focus

It’s essential to put a new focus on time management for your team. You’ve taken a significant step in that direction by outsourcing some work that isn’t too important to your business, but you need to invest in time management. If your team is no longer working on accounting, they need to understand their new duties. Train your employees to focus on what matters, and let them know what you expect from them every day. You’ve got more tasks, customers, and they’re all expecting a lot from your business. If you can’t figure out how to offer the same level of products, services, and attention to all of your customers, you’ll start losing them, and that’s not what you want.

Keep Eyes on the Prize

Success could also make it easier to get your eyes off the prize. Your business has a goal, and you can’t forget that. Most successful companies focus on what they can offer customers. The value you create is the reason you’re successful right now. Others see this value and continue to come back because of it. The problem is that success could cause you to lose sight of that and make you focus on the money. You have to continually find ways to make your offerings more valuable and let the cash come on its own. If you don’t do this, what you’re offering might become less valuable, which leads to failure.

Cautious of Personal Financial Problems

That wealth management company you’re looking for to help your business should help you, too. Success can make a business owner spend more money than needed because he or she sees a little success. You have to remember that this bit of success is fragile. If you make the wrong moves, everything can come crashing down. You need to protect yourself now. The urge to celebrate in style, buy a new car, upgrade to a bigger house, and other emotional purchases gives you greater financial obligations. That success you’re seeing will become smaller if your expenses rise suddenly. Stay focused on finding balance before you do anything significant in your life.

There you have it. You have some things that could make you become a victim of your success. Hopefully, you stay clear of any mistakes and stay focused because your business needs that.

Digital Branding

Tips To Grow Your Law Firm

on May 16, 2021

All solid investments take time, patience, management, and strategy. Ideally, the more you pay into an investment, and the more you wait, the higher your return. The thing is, surrounding features of that investment must be carefully groomed. When running a legal practice, personnel, office space, equipment, and clients all represent investments.

The way you manage these time and resource expenditures for your business will do much to stimulate or prohibit its overall growth. For example, working with some clients may lose money over working with others, so it becomes important to determine defining features of the best possible clientele for your particular firm in advance.

In contrast, the location where your law firm begins is less important, provided offices have a modicum of professionalism and cleanliness defining them. In fact, in the wake of decentralization, things like Zoom are making location even less important. So in the bigger picture, location isn’t as impacting as clients you choose or personnel you hire.

Marketing is another considerable factor, and focusing on specific areas of legal expertise is wise to keep a burgeoning firm from becoming overwhelmed. Priority in business investment specialization for your legal firm is as important as the rest.

There’s much to consider. Here, we’ll cover these and other more precise tips to help get your law firm off to a great start. Let’s see what people who are already successful in this area have to say about this:

Offshore Protection

To grow your law firm or legal service business position yourself so you can capture new markets or look to capitalize on where the global or regional markets are headed. For instance, divorce rates have jumped over the last year as well as crypto. Offering services that capture some of this new market can include anything from offering second passports or asset protection services to those who have cashed in on the crypto market.
 
 
It is important to invest in young talent as law students of today will be the lawyers of tomorrow. Offering work experience and junior roles to student lawyers will enable your firm to give law students an insight into the legal profession, allow them to develop the key skills needed in the legal profession, and enable the student to make an informed career choice. Providing work experience and entry level roles to law students and graduates will also benefit your law firm as it allows you to hire the fresh new talent you need to help your law firm grow.
Work balance
SaaS Branding

Basic Pre-Launch Checklist: 5 Things to Double Check Before Going Live

on May 15, 2021

Before you land your first service contract or take your first product order, you owe it to the longevity of your business to double-check your pre-launch plans before even thinking about going live.  While it is true, a soft launch can help iron out a lot of the wrinkles, it’s still a good idea to review certain business details to make sure all the kinks are sorted before going official.

Launching a business is a serious commitment. It’s best to prepare for business success than miss details that could ultimately lead to setbacks or failure before you even get your business off the ground.  Here are a few basic to-do’s you may want to check before moving forward with opening, launching, and going live with your business.

Re-Check Your Business Name: This may seem like the most obvious advice in the book, but you might be surprised how many businesses crumble when they realize their business name, website domain, or business slogan is infringing on the preexisting presence of another business identity. You’ve likely done your due diligence and researched to ensure you’re not stepping on any existing business title-holder’s toes. But do yourself a favor and double-check your business name is clear of any competing conflicts before going live.

Get a Second Opinion on Branding: Too often an entrepreneur is so in love with their message or brand, they lose all objectivity. This could lead to big misconceptions from the public and bigger problems after going live. It happens to the biggest moguls in business. For example, Kentucky Fried Chicken once botched its famous bi-line, “finger-licking good” by mistakenly translating it in Chinese to read, “eat your fingers off.” Save yourself the embarrassment and costly mistakes by getting additional opinions about your logo, brand, message, and motto before going live.

Confirm You Are Compliant: Are you sure you’re licensed to sell your products in Alaska as well as Nepal? What about taxes, are you charging the right percentages? If you’ve hired employees, do you have proper OSHA certification for your business and the safety of your staff? You get the idea. Double-check your business is compliant with city, state, national and international standards before launching. There’s nothing worse than tasting the success of a business only to have it shut down due to noncompliance.

Review Your Business Website: If you’re like most trending startups these days, a huge amount of your visibility (and liability) comes directly through your online presence. That means it’s crucial to sandbox your business website to confirm everything is in tip-top working order.  Double-check your online order forms. Do testing to make sure the shopping cart works and payment transactions go through successfully. Check your contact page and confirm customers can message you easily to the correct email address.  Run a grammar check on all your landing pages. It might seem innocuous, but a sales page with even the slightest typos or grammatical errors can leave a bad impression which could mean the difference between a sale or a click out of your website. Have a neutral party do an audit on your business website so you can rest assured you are making the best online impression possible.

Check Your Backup Plans: Speaking of your business website, make sure you have proper backup systems in place. If you experience a surge of online customers during your grand opening, make sure your site host can accommodate a hefty amount of online traffic to your website.  Have a backup server or an external hard drive to back up all your online data so if systems go down, you have everything saved without missing a beat. If you have employees, make sure you have clear instructional manuals available showing them what to do and where to go in case of failures or emergencies.  Also, make sure you have financial preventative plans in the event of unexpected overdrafts, and always take measures to prevent cyber hacking with your financial practices as well as your online business transactions. 

All of these double-checking tips may seem like no-brainer tactics. That may be true, but you know how the old saying goes, “An ounce of prevention is worth a pound of cure.”  When you take the time to double-check these business basics before you expose yourself (and your reputation) to the public, you can save your business a ton of time, money, and headaches in the long run.

Digital marketing agency at work
Legal Branding

Why Your Company Needs To Be More Flexible Moving Forward

on May 13, 2021

What was once considered strange with remote and virtual work has become the norm, and that trend may not change any time soon. 

The disruption from the traditional work model of 9-5 schedules, with everyone on-site and accessible, has forced many businesses to re-examine and rethink their office processes. While most companies were forced to adopt some form of remote work, the goal is to reopen slowly and bring staff back, in at least some form. 

Remote work proved itself advantageous over the years, plus that it’s been widespread. However, while most remote workers report higher levels of job satisfaction, there are also some challenges associated with being remote. 

Workers report feeling happier working remotely but more inclined to work longer and take fewer breaks due to working from home, which can cause stress and burnout among remote workers. 

One such challenge reported is the lack of interpersonal communications and problem solving taken for granted before the pandemic. That situation has put businesses and team managers into a bind trying to find a workaround solution to conflict resolution, problem-solving, and motivation. 

These problems and the increase in overall job satisfaction aren’t isolated to office work either. Technology, logistics, restaurants, and retail all have been disrupted as well. 

The pandemic has created various issues for the traditional model, but some sectors have an unprecedented opportunity to pivot and flourish during the transition back to a more “regular” society. 

Industries that specialize in Software as a Service (SaaS) or other digital products are well situated to build on their client base. Artificial Intelligence is another industry that has a great opportunity. 

Fulfillment Centers As The Ideal Model

Another area that business may flourish is by focusing more on remote work and less in-person structures. However, as discussed earlier, remote work isn’t a panacea. 

It should be approached with a very logical process of troubleshooting and team building, and improving team communications. Still, the opportunity exists for a company to be more flexible as things return to more “normal.”

One in-person advantage is with the use of fulfillment centers rather than traditional warehousing. With a warehouse, you have overhead and expenses ranging from property leasing, insurance, labor, and physical inventory. That doesn’t take into the equation other factors such as packing and shipping costs. 

With utilizing a fulfillment center, your business is looking for flexibility in providing your products to your customers at a cheap cost and timely delivery. 

A fulfillment center is a low-cost option to house, pack, and ship your products without adding massive expenses. In today’s instant culture, getting your product to a customer fast is the name of the game. So speed is of the essence.

With traditional warehouse models, you have to house, pack, and ship your product. Depending on the location of your warehouse, that process and distance may slow down the timeline for your product to arrive to your customer. 

Fulfillment centers are located throughout the United States, and the closer proximity to a buying customer will allow a faster delivery time for your product to arrive. 

Amazon is one of the largest and most apparent fulfillment centers, but did you know companies such as Coca-Cola operate almost entirely through fulfillment centers? 

For Coca-Cola, syrup and water are the basis of their product. These ingredients are easily operated through fulfillment centers. Coke’s move over the years to fulfillment centers in lieu of warehouses used by Coke has made them much leaner in their overhead and much more profitable. 

The businesses that can pivot and change their procedures are most likely to come out of the pandemic disruption the healthiest. 

One of the better solutions for retail or any other business that relies on physical products is to consider cutting costs on traditional warehousing and explore the advantages of fulfillment centers. 

Taking a flexible approach to providing the best customer service at the cheapest and fastest return times is crucial for businesses as they emerge from the pandemic disruption. 

For tech and SaaS companies, that flexibility is partly built-in already. Of course, not every business is as adaptive, but all should be considering thinking about their operations in an “outside the box” type of way to better position themselves for both the short-term and long-term. 

However, those companies that provide physical products need to rethink their business models and consider utilizing a fulfillment center as a profitable alternative to operating a physical warehouse. 

Digital Branding

How to Successfully Undergo a Company Rebrand

on May 13, 2021

When you first started your company, there is no doubt that you spent a fair amount of time and energy thinking about what the brand would be and what it would represent. This is the message you send out to the public, and it is that first impression they get of your company, so you want to be sure that the brand comes across in a positive light. And while that may have worked well for the company in the beginning, it’s not unusual to get to the point where a re-branding is necessary and makes sense.

Coffee, Phone, Paper, Business, Branding, Blank

Before you jump right in, there are some tips you can use that will help ensure the rebrand is successful from the get-go.

Will This be a Total or Partial Rebrand?

The first thing you need to think about is what kind of rebranding this will be. Are you just looking to rebrand certain parts of the business or is this going to be a complete rebrand? Experts will often tell you that a partial rebranding can be the smarter move, as it can help better retain your customers since certain aspects will stay the same. It really comes down to your goals and reasoning behind the rebrand.

Will You be Changing the Company Name?

Another thing to consider is whether you’ll be changing the company name as part of the rebranding. This can be a bit risky, but if done properly, it can really pay off. You can play around with the company name by reusing a current word, creating an acronym, adding a suffix or prefix, change up the spelling, and so forth. This helps to retain some of the familiarity.

Make Sure You Take Everything into Account

Far too often people get caught up in the name of the company or a redesign of the logo, but a rebranding is so much more. You need to be aware of the total package – meaning the entire message you’ll be sending out to customers from the name of the company, to the way the website appears, and even the messaging you use on the site.

Don’t Be Afraid to Hang On to Some Features

While you will have big rebranding plans and want to really shake things up, it should be said that there is nothing wrong with keeping some features. You can just give them a modern twist instead.

Don’t Hesitate to Bring in the Professionals

The final tip is to know when to seek help. You don’t want to hesitate to bring in the professionals to help you with your rebranding project. A professional branding firm will understand what the best steps are to take, how to ensure your new messaging is clear and concise, and that you don’t lose loyal customers in the process.

The fact is that rebranding your company can be a huge undertaking and while the rewards may be large, you still need to make sure you’re taking the right steps to ensure success.

Legal Branding

6 Tips For Creating A Beautiful, Classy, and Productive Home Office

on May 12, 2021

Americans enjoy working from home. You may have been working virtually and seeing that this could be an ongoing trend in the future.

If you’re working remotely and loving it, you want to create a beautiful, classy, and productive home workspace. There are many ways to achieve this – even if you are renting, living with roommates, or in a small space.

Let’s look at some of the major moves to create a beautiful space.

  1. Mount The TV on The Wall


Start here, as this is the fastest way to upgrade your space. Take the TV off the table or cabinet and onto the wall. If you’re used to having a television dominate your room, you’ll be delighted to see the transformation.

A TV wall mount makes the room instantly look upscale and modern. It eliminates clutter. It eliminates the need for a television table or cupboard. All this extra space instantly gives your room a classy finish.

  1. Remove Clutter


With the television mounted on the wall, you’ve got a lot less clutter. Many people find that the space around a television can be a magnet for random stuff. With this clear, you have a lot more room to play with.

While you’re removing clutter, look around. Notice other places where you can reclaim space. Perhaps you don’t need all those piles of newspapers and magazines. Check through your books to make sure they are relevant and interesting. Sort any piles of clothes, equipment, or mementos. 

Take a walk through your living room, dining area, and bedroom. Once you start decluttering, you’ll get into it as a healthy habit.

  1. Reclaim Space


Look for space that is ripe for transformation. Maybe there’s a closet that you never use. Perhaps a corner of the room that was lost under a pile of clothes, books, or unused sports equipment. 

As you reclaim the space, you’ll get fresh ideas for how to set up your home office.

  1. Think Like an Architect


Imagine your space in terms of a natural flow. Look for a cozy corner to set up your office desk, chair, and light. Organize so you have easy access to outlets and natural airflow. 

As you practice thinking like an architect, consider how you’ll use the space. Look for space where you can focus without being interrupted. If you have the possibility, organize your home office with a door. If you don’t have a door, add a curtain or moveable frame. Even a visual room divider can create a psychological and physical boundary.

If you live in a house, it is a great idea to at least occasionally go outside and work on the terrace or in the yard. To make your stay more comfortable, add Curb Appeal to Your Home and Front Yard.

  1. Experiment and Refine


Once you set up your TV, declutter, reclaim space, and notice ideal settings – be ready to play. You may find that the morning light is best on one side of the room. If you’re aiming to be up at the crack of dawn, this can influence where you position your office setup.

Alternatively, if you are working at home with roommates or family members, pay attention to the habits and needs of other people. You may want to look for the area where you can get privacy as a top priority. In other words, avoid setting up your workspace in a hallway, kitchen, or dining room. These are areas where you are sure to be interrupted regularly.

  1. Personalize Your Space


A workspace is best when it feels right to you. What personal touches will help you feel at ease and in a work mindset? As a professional, you know the value of branding in all aspects of your business. 

Creating a personal brand for your office helps you get in the mindset for creative work. Would you like to have plants and flowers in view? Would you feel inspired by quotes, photographs, and drawings? 

Balance your space with items from nature. This could be a beautiful photograph, piece of cloth, or basket of natural fibers. By paying attention to personalizing your workspace, you’ll notice a subtle change. It can become a place where you feel at ease, efficient, and able to focus.

Sum Up

There are many advantages to working from home. You don’t have to get stressed in a long commute. You can quickly go to work, and escape from it. You can work when and how you like. In many ways, working remotely has transformed how we live and work. This is likely to continue in the future.

With your beautiful, classy, and productive home office, you’re ready to do your most creative work.


Infographic provided by Container Alliance, a top company to get containers for sale
Legal Branding

Keep These Essentials in Your Briefcase at All Times

on May 11, 2021

What do you keep in your briefcase? Does it change from day to day? Does it depend on what’s on your schedule? Do you make changes when you’re traveling?

There is no shortage of briefcase essentials, but remember this: no two people are the same.

For instance, if you’re a traveling salesperson, you won’t have the same items in your briefcase as someone who works from home a few days per week.

There’s no right or wrong answer as to what you should keep in your briefcase. It depends largely on your job, personal requirements, and professional requirements.

With all of that in mind, let’s check out some of the essentials you should consider adding to your briefcase in the near future:

  1. Pain medication

This isn’t to say that you’ll use pain medication every day of the week. In fact, you may never use it. That being said, you want to make sure that you have it available if the situation calls for it.

For example, if you find yourself traveling for the day and begin to suffer from lower back pain, it’s nice to know that you have the medication you need to find relief. 

  1. Topical CBD oil

The popularity of CBD products is on the rise. If you’ve yet to learn more about topical CBD oil, now’s the time to do so.

Sticking with the example above, rubbing CBD oil onto your lower back can help reduce or eliminate your pain. 

A bottle of topical CBD oil will not take up a lot of space in your briefcase. You’ll feel better about yourself when you always have this nearby. 

  1. Pen and paper

Even though you rely heavily on your smartphone, it never hurts to have a pen and paper nearby. 

Maybe you want to jot down notes while you’re flying. Or perhaps you need a piece of paper because your phone has died.

You don’t need to overdo it. In most cases, a single pen and a few sheets of paper are more than enough. 

  1. Reading material

There will be times when you have nothing to do but read. And when those times arise, it’s nice to know that you have plenty of reading material in your briefcase.

This can be anything from an ebook that you printed out to an industry trade magazine.

There’s no shortage of reading material out there. Add to your collection regularly and rotate through it as necessary. 

  1. Healthy snacks

There’s a difference between snacks and healthy snacks. The word healthy is key here, as eating poorly can impact your ability to maintain your energy, think clearly, and make it through your day.

For instance, it’s better to eat a banana than a chocolate bar. 

Tip: load up your briefcase with healthy snacks that have a long shelf life. This way, you don’t have to change these out on a daily basis. 

Frequently asked questions

As noted above, you can keep whatever you want in your briefcase. There are no rules that you need to follow. 

As you attempt to put together a briefcase that gives you peace of mind, here are some of the most common questions to address:

  • How much space do you have in your briefcase?
  • Is there anything you can remove to make more space for the essentials?
  • Is it time to upgrade your briefcase? 
  • How often should you review the contents of your briefcase?
  • Do you need to change the contents of your briefcase based on your schedule for the day?

Don’t shy away from these questions or any others that come to light. 

Final thoughts on packing your briefcase

It doesn’t matter if you already have a briefcase or you’re comparing some of the better models on the market, there will come a day when you need to decide which essentials to include in it.

Once you have all the essentials in your briefcase, it’s time to put your packing to the test. As days turn to weeks, ask yourself if there’s anything you need to change.

What do you keep in your briefcase? When was the last time you thought about this?

Legal Branding

What You Should Know About Financial Stress

on May 10, 2021

Have you been cooped up for the last year, putting everything on credit cards? If so, you may be feeling the stress of multiple high-interest bills that you have to pay every month.

If you’re struggling, feeling confused, and maybe even hopeless—take heart. There are things you can do to consolidate high-interest loans into a single, fixed payment.

It may seem like a dream come true, but there is an alternative to what may seem like an impossible situation. It’s called: a personal loan.

Let’s look at how this can reduce financial stress.

It’s Possible To Get Relief

There are reputable companies that specialize in loans for debt relief.

These financial instruments fall into two categories: secured and unsecured. Secured means you need to put up something as collateral. The something could be a house, car, or other security that you are pledging to get approved. Because you’re offering this item as collateral, the lender can possess it if you default on payments. 

Why does this matter to you? It explains why secured loans often have more flexible terms. You may be eligible for a lower credit score. Secured personal loans are often available for a larger amount and with lower interest. 

The second category is unsecured loans. These are available without providing collateral. However, you need to provide your credit score. You also need to show that you can repay the loan. Unsecured loans often have a higher interest rate. 

Shop For The Best Solution

Fortunately, you don’t have to get dressed up and go talk to a formal person in a bank or institution. It’s entirely possible to do all the shopping for loans by doing an Internet search for a loan agency. In just minutes, you’ll get a good sense of your options, costs, and personal loan requirements.

As you’re shopping, take some time to evaluate the best options for your needs. Compare loan amounts, interest rates, service reviews, and terms. Consider your situation such as how much money you need to consolidate debt, your ability to repay, and your overall financial picture.

Know Your Credit Score

Waiting for a loan can be stressful. That’s why it helps to know your credit score –before you apply for a loan. Your credit score helps you position your application for fast and positive approval. 

Knowing your score can also alert you to any misinformation on your credit report. If you get a credit score, get it from all three credit bureaus. Go over the report with a fine-tooth comb. Make sure that you don’t find any errors or misreported information. 

If you do find any errors, take the time to dispute and correct them. 

While this may seem like a lot of work, everything you do to improve your credit score may improve your chances of getting the loan you want.

Get Organized

Finding all the information for loan applications takes time and attention. Otherwise, you’ll feel nervous and stress. It is helpful to get all your paperwork in order.

Organize so you have everything you need, at your fingertips. Incomplete loan applications can be immediately rejected. 

Budgeting Reduces Stress

A budget sometimes sounds dull and dreary. However, budgeting can make it a whole lot simpler and easier to plan your monthly expenses. With a personal loan, you’ll have a fixed rate of interest. This makes it a lot easier to budget what you have to pay each month.

With a fixed interest rate, your loan will remain locked in. You’ll have the security of knowing how much money you need to pay each month, for the length of the loan. 

This knowledge can help you make other budget-conscious choices. 

For instance, you can evaluate your total fixed expenses such as car, rent, or mortgage. Your budgeting can inspire you to make lifestyle changes. These could include finding free activities to reduce stress such as yoga, walking in nature, and bicycling. It might include shopping at farmer’s markets, eating more fresh foods, and cooking at home.

With a budget, you can focus your sights on having a healthy, stress-free financial life.

Sum Up

If you’re tired of feeling stressed about your finances, you may want to consider a personal loan to consolidate debts. If you want to take control of your finances and stop paying high-interest rates on multiple cards, this can be a smart move. A personal loan may be a wise way to simplify your financial life and find stress relief.

Legal Branding

These 3 Things You Didn’t Think We’re Important Are Making a Huge Impact on Your Business

on May 9, 2021

We all know that both god and the devil are in the details. When it comes to business, those details really matter. The problem is that no one person can keep up with all the details. Further complicating the issue is that many of the details don’t make any measurable difference. A lot of people end up getting stuck on things that, in the grand scheme of things, aren’t very important. Some detail-oriented business owners are their own, worst enemy. 

That said, there are quite a few small details that end up making a very big difference on the bottom line. It is not just the things you implement, but also the things you fail to implement. You can’t try everything. Down that road lies madness. What you need is a full-proof method of picking out the handful of little things that will move the needle in the right direction. If you are a big company, you can afford to try a lot of things at once. Fail fast and succeed faster. By all means, don’t jump on every fad that gets trumpeted from the latest business books for dummies. Just don’t avoid the following marketing ideas:

Display Your Credentials

If you have a degree, certification, or license in a particular field, don’t be humble. Marketing is no place for humility. Have it enlarged, framed, and hung on the wall. Include the fact in all of your advertising. And let people know that you really do know what you’re doing. That is information people want to know. It doesn’t matter if you are well liked. You will not be hired by people who like you. Customers will seek out your services when they trust and respect you. They have to believe that you know what you’re doing, and can help them with their problem.

Even if you cannot go back to a campus to complete your degree, you can still get your online architecture degree. When it comes to something like architecture, people are not looking for competence. They are looking for expertise. Some businesses market their many years of experience. Others market their deep ties to the community. Those are good things. Your competitive advantage can be that you have the expertise to get the job done right. 

A Memorable Logo

Don’t give the job of making your company logo to your kid. This isn’t a learning opportunity or a morale booster for an enthusiastic 16 year old who is vaguely competent at drawing. You need to take your business more seriously than that. The importance of logo design for your business cannot be over-exaggerated. In many cases, it is the difference between people choosing your business or the one two doors down. When they see and remember your logo from a display ad, they are much more likely to give you a try because they feel like they are already familiar with your business. 

There are many elements that go into making a good logo including the following:

  • Color
  • Size
  • Graphical detail
  • Lettering

Some logos evoke a sense of the familiar, satisfaction, and home. Some symbols have the opposite effect. When done right, a logo is shorthand for all the good things your business stands for. You can also create online company logo to save your time and can get effective result

A Social Media Campaign

We are well past the time when it was okay to be apathetic about social media. You are in business. And if you want to stay in business, someone should be talking about you on Facebook, Twitter, Instagram, and Pinterest. If you don’t know what all those sites are, stop what you are doing and hire someone who does. Those are the places where your next customers are. And if you have not heard of those places, billions of people have not heard of you. Facebook, alone, has roughly 2 billion users, You can’t afford to ignore a market that size. When it comes to media, you can either be prosocial or antisocial. Choose wisely.

Marketing is one of those areas where it has all been tried by someone. Not everything works the same way for every company. But most of the successful companies you can name have at least these three things in common: impressive credentials, a memorable logo, and a strong, social media presence.

Digital Branding

Some Branding Ways That Never Fails

on May 8, 2021

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

  • Seth Godin

Many global reports reveal that up to 60% of millennials go for brands published or marketed on different platforms. The consistent brand representation has helped the reputed brand expand its business reach by 23%. And this has made more than 95% of the companies form their brand guidelines encompassing details like branding colors, values, ethics, and protocol.

Now when it works as the base of any strong business, why not give it the required attention and get started with the proper branding practices?

Try to make no mistake as branding acts as the most valuable asset for your business. No matter online or offline, branding plays a vital role in all aspects of the company. If you are an entrepreneur, our advice is to construct a business identity and maintain it at its best in the marketplace.

Some important marketing activities include –

  1. Website and online marketing
  2. Building a branding environment in the storefront
  3. Work on content marketing and publishing
  4. Give a try at some offline marketing tactics
  5. Print signages and marketing collaterals

Here is how to make your marketing shout out loud –

Get a vision statement – Until you are not clear with what you want, you won’t be able to reach out to your ideal customers while leaving an impeccable impression on them. Know the value of marketing yourself as a brand and stand out from the crowd. Ask your marketing team to share content that shouts out loud to back your business.

Display the best in your brand – Until you won’t let people know what you have in your kitty for them, nothing won’t work. For this, you can get some signage boards or outdoor LCD screens displaying your best offers and deals. While you pick the showcasing LCD screens, go for quality ones that come with sunlight reliability and other remarkable features.

Infuse branding in everything – No matter if you are running a restaurant or an IT company in the middle of the vicinity, you should be good enough to embed your branding touch in everything you do. For instance – get a branding poster printed to be displayed outside a store or office, get some business cards, brand t-shirts for any official trip or event, and much more.

Be a sponsor – If your city happens to organize an event in the city, make sure to be a highlighted part of it. Be yet another sponsor to seek all the attention at once.

The final thoughts –

Making your brand do well in the current competitive times comes with many struggles and out-of-the-box ideas. While you may be paying all your attention to the website development for your business, it is essential to spend some heed to the offline marketing tactics. Brace yourself to get the best of these two worlds for your business.

 

1 … 20 21 22 23 24 … 94