Mobile app creation opens new ways for getting customers to recognize your brand. The app is the perfect way to show how dedicated you are towards the audience. Around 50 percent of customers use the app to make purchase decisions and scan for information.
That said, thousands of customers will be attracted to your business when you start taking care of them and give them a navigable way to get access to your goods and services. Mobile app marketing for getting more customers is very important.
Businesses approach mobile app development companies and after that they start finding the best ways for app marketing. So if you’re looking for a simple approach to promote the app, it’s worth considering certain strategies.
Explore the Ways to Promote Your Mobile App
· Choose the Right App Store
Download Branding Resources Guide
Building a brand starts by having the right tools and advice. Download our top 10 essential tools and resources to kick-start your branding.
How to Market Your Mobile App – the Choice of the right App Store helps. Let us give you a broad notion. When you are considering the promotional strategy, always choose the store to list your app that will be a perfect one for the business and the market you want to target. Always make sure about adding the app to the different App Stores.
To get a sooner response on behalf of the users, start with the Google Play and Apple store. The distribution through the App Store is around $90 per month, while Google Play charges around $25 for the registration fee, and there is 30 percent associated with the list price. Besides, before you invest in picking up the App Store, consider the regions you want to cover.
· Rates and Reviews
High reviews and rates from the users ensure helping the app to draw the attention of the customers. Always ask the audience to rate the app. Also, request them to spend a few minutes writing a short review of the service they have got from your app. Add value like unlocking the new content or the virtual life.
More than 50 percent of organizations choose to redirect their investments to customer experience innovations that can give an unstoppable way to broaden your brand. Make sure about increasing the chances of getting the quality of feedback. You can also get the scope for the ranking in the App Store with the utilization of the right keywords.
· Use of Social Media Marketing
One of the most vital strategies that you need to consider is social media marketing. It can make sure about drawing the attention of the interested users. Conversion of the visitors to the customers also becomes easy by considering social media marketing. You can entertain the subscribers with useful content, thematic Infographics, and hot topics.
Make sure about never spoiling everything just by mindless copy-pasting. Rather make the social media marketing of your app great enough for catching the attention of the users. Besides, make sure about getting the feedback in time while bringing in the important updates.
· Designing the App Appropriately
Whenever it comes to promoting the app before releasing it, you will have to design the website appropriately. Highlight the main news regarding your app, the key features you’re of contents, as well as capabilities.
Pay attention to designing the app and upgrading it to match the present market standards while making it quite navigable. When you have built your mobile app, ensure attracting the people to the website while running the ad campaign with the assistance of the advertising company.
Pay attention to offering the users additional value like the personal discount. You can do so in return for the subscription to the app. The email base also becomes an additional channel that can develop the interaction with the customers. However, in the entire strategy, never consider spamming as a way to market your app.
· Connection with Professional Bloggers
The app marketing strategy starts before the app is launched. So you will have to build an international audience who will be there to serve as the face and the voice. Go ahead with marketing the app both locally and globally right after the app launch.
For that, you don’t have to consider building a bond with high-budget influencers. Rather, you can promote the mobile app by interacting with professional bloggers. You can also consider the app listing websites that can give you reviews and help generate subscribers with massive downloads.
The alternate method you can choose is reaching out to the top websites and social media personalities. Such a strategy can make sure about generating the app’s awareness with pace. One of the best ways to promote the app is to stick to engaging directly with the customers.
· Use of Email Marketing
Use of Communities, text messages, social media or interviews, video promotion, and similar other strategies can engage your consumers. However, one of the best and the classical ways to promote the app is email marketing.
Email marketing can still prove to be one of the best ways to promote the app internationally. It’s worth noting that mobile email opens have noticed an increase of 180 percent in the last three years.
All you have to do is openly broadcast the features, user ratings, reviews, benefits that your app will offer the users over similar competitive apps. Besides, you should also consider the selling point for relating every global scenario to the app: the best headlines, small and catchy titles, taglines, and subject lines. Then make sure to send out a clear picture of your app. Ensure sending out the bulk mails internationally to make sure about giving you more downloads in lesser time.
· Featuring App using your own Blog
A mobile user spends 2 hours and 51 minutes on the apps from his entire browsing time. This value suggests that the apps account for roughly 90 percent of smartphone usage. So, it’s clear how engaging the apps can increase your brand’s value. In addition to including the app on the website, you will have to regularly schedule the blog post in terms of another marketing strategy that can leverage your app’s presence.
You can also introduce the complete story regarding the app and let your target audience learn its purpose. The story-telling strategy works as one of the best ideas to promote your mobile app. Let them know how the app can be used while making things easier for them. You can include screenshots, videos to make it an engaging and better understanding of the content.
· Promotion with the Help of the Promo Video
There are around 2.87 million apps in the Google Play Store alongside 1.96 million apps in the App Store. You can create a promo video that will be good enough to promote the mobile app. It turns out to be the simplest and quickest way for someone who wants to understand the brand. Note that 21 percent of Millennials open an app 50+ times per day.
This value shows how important the promo video is for the promotion of your brand. The promo video turns out to be the best idea by which you can entice the visitors towards your brand. You can make the video quite attractive when compared to the other app promo videos.
This tip is something that can bring more views. With one of the most effective ways to promote your app, you can rest assured that you can take advantage of the video SEO. The proper title of the video will highlight your brand when the user’s query and the YouTube video title match.
So, with this blog, you have got the highlights regarding marketing your mobile app. It’s worth noting that user spending time on app stores will be increasing by 92 percent in 2022. Creating an exceptional app is important for increasing the sphere of the business while also reaching out to new customers.
There are dozens of app promotion channels, but not all of them work appropriately for promoting your app. Do follow the tailored ecosystem with a specific range of app promotion strategies as mentioned above. In the process, also consider the tools, services, and platforms. Give priority to building a strong app promotional and marketing strategy.