Category: Digital Branding

Digital Branding

Top Sales Tools in 2020 for Online Businesses

Selling used to be a completely human activity. Today, in the digital age, we’re seeing a new world of online sales that’s leaving businesses scrambling to keep up. Succeeding in online sales takes more than just the right copy or the best price. 

You need to know how to balance humanity and technology. These tools make it easy for you to streamline your online selling so you can grow your business in 2018! Keep reading for the best tools to try now for your online business!

1. Social Media Marketing tool Hootsuite

Social media marketing isn’t optional anymore. If you’re running an online business, you need to be active on social media. Whether you’re sharing promotions, updates, or a constant stream of content. Even if you have a dedicated social media coordinator, Hootsuite streamlines publishing and provides valuable analytics so you can see greater growth across platforms. By integrating with your top social platforms like Twitter, Facebook, and more, Hootsuite lets you plan your posts in advance and schedules them for you at the optimum times!

2. Parserr for Email Marketing Success 

Running a business calls for strong email marketing. If you aren’t using quality, real emails, you’re better off skipping your email marketing altogether. With Parserr, you can extract information from emails automatically. This gives you more time to spend building campaigns without having to worry about getting the right information. Your emails go from just emails to leads, and you can even integrate with your favorite marketing programs. 

 

3. Leadpages for Converting Traffic

Landing pages are changing the world of marketing and sales. Instead of driving prospective clients or customers to your website which can have an overwhelming amount of information, you can direct them to a landing page with targeted calls to action. With over 70 templates you can customize for conversion, Leadpages it the leading platform for building landing pages that build your customer base. You can easily configure Leadpages with your Facebook marketing strategy or even your own website to create custom, highly-successful sales pages!

 

4. Basecamp for Project Management

Project management is a big part of any online business. Even if you’re just working with a small team, it’s important to keep everything organized and clear. Basecamp puts everything together in one place. You can manage large projects, communicate with remote workers or clients, and set clear deadlines all through one clear platform. It’s simple, no-nonsense design makes it easy to use, and it’s trusted by millions around the globe already! 

5. airSlate For Document Generation

Your sales team will need many documents throughout their sales cycle. If you need to connect document templates to single or multiple data sources using no-code for document generation, airSlate bots are a great option. Generate modifiable documents or PDFs with fillable fields. Redline, comment and track changes until a document is ready for e-signing.

Building Your Business with the Best Tools!

When you’re building your online business, you can’t do everything on your own! You need to be open to using the best tools that help you along the way! Most importantly, these tools free you to be a better business owner since you can spend more time on the things that matter most. 

Bring humanity back into your sales by streamlining your strategy. The best way to compete in this competitive industry is to focus on the customer experience and how you can better serve your customers. That might mean bringing them the best products and services to their social media channels where they can find you. It might also mean having a secure email strategy for warming up prospective clients. No matter what tools you decide to use, be proactive to see your business grow! 

development
Digital Branding

Importance Of Website Development Review

As a company involved in website development, it is very crucial to know what your customers are saying about your websites. It is pivotal for your web development business to know if your website is meeting their needs and expectations.

Website development reviews are highly crucial in some respects. So as the owner of your web development company, it is essential for you to check each and review posted on your webpage. Also, check about your client’s reviews on other reviews websites such as Quora and Reddit and Supple Reviews.  

Website development is the work that goes on at the back such that a seamless website runs on the front. Coding is an important part of web development and basically a web developer’s job. Every feature and functionality on a website is ultimately coded and determines how fast the website will perform, what tasks could be done, and things like that.  

web-development

So Here’s How Website Development Reviews Are Important For Your Company

Negative Reviews: Determining The Root Cause Of Customer Dissatisfaction

Dealing with negative reviews is a skill. It could be that you have not been able to meet the needs and develop the website as per the priorities of your customer.

But the way you deal with this customer is the key to your company’s growth. Don’t believe it? Here how it works-

A dissatisfied client will be angry and might even leave your company to join another website development company. But if you have read all his website development reviews properly, you can find out what needs to be done to retain this client.

review

Here’s What You Should Do-

Prompt Answering On How You Wish To Deal With The Issue

First, be prompt in your reply and assure the customer that you will look into the website issues on a priority basis. Find out the issues and fix them as soon as possible and deliver it back to the client.

You Get To Stay Updated:

One of the reasons that you must check the website development review of your work is because it helps you know whether you are using contemporary platforms and coding or not. Reviews from an unsatisfied client give you an idea of whether you are using technologies and coding processes that is outdated. Since technology is evolving each day, you need to be in touch with the latest coding platforms, programming techniques, and the syntax of the programming languages.

If you have come across too many negative website development reviews on your website, then you must consider changing your coding principles, processes, and platforms. Check out what your rival companies are using for developing websites.

development

Is Your Website Development Process Redundant?

Sometimes the problem with your website development may lie in your webs development process. If you carefully analyze the Supple website development reviews, you might get the clue there only. With better technologies and coding platforms, most companies are using the agile methodology for developing websites from scratch. Are you using it? Are you still using the traditional waterfall model of website development? If yes, then consider adapting to newer web development processes immediately for better web development.  

Is Your Customer Complaining About The Charges On Web Development? How To Deal With It?

Charges can be a major issue for customer complaints. If this is the cause, then you will be clearly able to identify it form the reviews the customers have posted on the website. Review your pricing strategy in case this is the major point in a lot of customer reviews.

Final Say

Website development reviews are crucial for your overall website development. They give you important clues to the areas where you are lacking. Carefully analyze each review and assure your clients that the problems will be resolved in a quick time.

Connecting with customers
Digital Branding

Ways To Increase Your Brand’s Trust Online

To thrive within the immense competition of the market, a business needs to find a way to be a recognizable brand. Today’s consumers can easily do research online and compare one brand over another before they make a purchase decision. Consumers tend to make a comparison on the prices offered by different brands and see online reviews before they choose to buy a product. As there are a lot of options available for consumers today, building trust becomes important for businesses. Trust is a strong foundation for a brand to maintain positive customer relationships and will help a brand to get repeat customers and boost the profitability. Customers’ trust has a big impact on your business and it is essential to make it one of the main objectives of your online marketing strategy. So the question is: how do we build and increase brand trust online and win a consumer’s heart?

 

customer standing in front of globe

Image by Gerd Altmann from Pixabay

Here are some ways to build brand trust online as recommended by Algo Sea Biz (a digital agency).

Improve your website design

A website’s design is one of the important aspects that can influence customers in making a decision. A poorly organized website will cause consumers to have a bad impression on your business. A website with a slow loading speed is an inconvenience for consumers and it has a huge impact on a customer’s purchasing decision. As people can easily judge whether your business is trustworthy or not by your website, it is important to ensure that you have a professional and well-organized site. Make sure it has easy navigation so your online customers can easily discover and buy the products they need. Stay transparent and provide accurate, up to date information on your site. It is essential to check your website regularly and organize it well so your website has a good site speed, a good design, and also mobile-friendly. These endeavors will give consumers a great experience which builds trust.

Always give valuable content

When it comes to digital marketing, content is an important aspect in leading a business toward a successful campaign. Quality content has a huge impact for your business, and it is important to ensure that you provide quality and valuable content on the customer’s touching points whether it’s on your blog, website, or social media channels. Providing reliable and insightful content to your audience helps to nurture your brand trust.

Connecting with customers

Image by Gerd Altmann from Pixabay

Everyday consumers are bombarded by advertisements of various products online. Providing informative content such as articles, infographics, and informational videos on your website and social media can help them to break through the noises. While you provide informative content, you can still deliver your brand messages and do promotion about your products. When you post your content, ensure it to be original, up to date, and most importantly, relevant to your audience. It will show that you bring value to the table and you actually care for them. Valuable content boosts the credibility of your brand in front of customers and eventually builds trust.

The importance of a two-way communication

Today’s consumers love to engage with brands, and this is one of the important factors in building trust and strong relationships with them. The way your brand communicates has a huge impact on this matter. Social media is a place where you can create good communication and connect with consumers today.

Social media channels allow businesses to communicate personally with consumers and keep them engaged. Having a good conversation with your customers helps you to understand how they perceive your brand; you can then offer solutions to help them. As a result, customer s tend to be more satisfied, which can affect the progress of generating more leads. Two-way communication also helps businesses to identify customer expectations. You can find out their concerns while interacting with your brand so you can find a way to cater to those concerns and then improve their experience.

social media icons

Image by Gerd Altmann from Pixabay

Conversation also helps your business to measure what the next step is to take place in your strategy helping retain the customer as you understand what they need. Two-way communication helps you to ‘listen’ and shows your customers that your business cares about their concerns on a human level. And then, when consumers are satisfied, it will create a positive reputation for your brand and ultimately establish a loyal community.

As we have found out, building brand trust online is very beneficial for your business, it is also good to make it a priority. On the top of it all, the key to earn a customer’s trust is showing that you keep them in mind and respect them. Once brand trust is built, it will maintain a long-lasting relationship between a brand and the customers.

Digital Branding

10 Tips To Help You Create An Awesome Email Signature (With Examples)

For email marketers, every element present in an email is bankable!

From the subject line to the body text through the email signature, one can optimize every single aspect of an email to trigger actions. While email subject lines are designed to grab attention, the CTA buttons are to set off desired actions, and similarly, a simple looking sig line can be used to accomplish small as well as large marketing goals.

If you’re signing off your marketing email with mere ‘best regards’, you’re missing out on some great marketing exposure. Today we’re going to talk about email signature tips that are thoughtful and actionable. Let’s get started…

1. Brand affiliation and contact information

Irrespective of how old or new your email contact is, putting in information about your organization, job title, or the brand you are associated with is imperative. Your name should definitely be the first signature element that goes there but closing it with the brand name or even a logo can portray a more sophisticated POV to the readers who see it.

Apart from that, secondary contact information is something you should have a practice of mentioning. If you don’t want to give out your personal contact number, a company website or an extension number can also do the trick.

Examples

2. Play with colors but maintain consistency

Playing with colors in your fonts, background, or imagery is a good practice to leave a lasting impression, but never go overboard with random palettes. Choose the ones which represent your brand persona and stick with it.

Example

(Source: WiseStamp)

3. The design ladder

Whether you go for a vertical email signature design or a horizontal one, the hierarchy of the elements present should not hinder the view of a reader. The design should go like the name – larger font, designation – medium font, brand – logo or website link, and so on. It differs from industry to industry or even sender to sender, but making sure the credible information is placed correctly is vital.

Example

4. Utilize signatures to trigger actions

CTAs in emails are essential, but if you want to utilize the signature space to notify something new or relevant to the reader, you can use links and CTAs in email signatures as well. Again, when you are using this space which is not a sales deck, don’t try to be pushy about the call to action. Remember, email signatures are not your primary source of conversions.

Example

5. Linking Social Profiles

While this is the fifth point in our post, you can find social media icons in almost every example that we have shared! Social media pages are important and having a credible social profile says a lot about you. 71% of consumers who have had good social media service experience from a brand, recommend it to others. Thus, having an active social media profile can work wonders for you. While you’re signing off in an email, you can put up quick links to your social profiles for the readers to easily click on them.

Example

6. The use of dividers

When designing an email signature, you want to add as many relevant elements as possible such as the secondary contact, website, social profiles, images, and more. Now when this is the scenario, the wise implementation of dividers helps you create a clutter-free design. All in all, the elements should not overlay any other information present while giving each of the significant attention.

Example

(Source: WiseStamp)

7. Make it engaging

When we say keep it engaging, it doesn’t stop with an appealing design, but also comes with a few cues that make it click-worthy! Simply putting in icons and links is expected from every marketer, what you can do differently is providing appointment booking links and calls-to-action. Share a personalized meeting link that automatically lets the user to book a slot.

Example

8. Follow the trends

You should revamp your email signatures from time to time with the latest information or a new format. Just like email template design trends, email signature trends also evolve. One such noteworthy trend is to add moving objects or GIFs in your email signature. There are numerous aspects you should keep in mind while adding something like this due to visibility criteria, screen size variations, email client support, and more, but there’s nothing wrong in employing them with precautions.

Example

(Source: WiseStamp)

9. Mobile optimization

Just like HTML emails, the signatures in them also require special compliance for different email clients. For instance, a signature that’s a GIF might have support for Gmail, but won’t render in Outlook. Similarly, with screen size and resolution support mechanisms, different email signatures work differently depending upon the device. The future is mobile, and if you are not designing responsive email templates (including signatures) you are toying with user experience. Emails with display disruptions get deleted within 3 seconds and if you do not wish to fall under the deleted emails category, it’s time you go mobile while designing an email.

Example

(Source: WiseStamp)

10. Test, and test some more

We are aware of the traceable email CTAs and other aspects that we generally analyze in an email. You can take help from the heatmaps to determine where people are focusing or clicking in your signature. Try sending test emails with distinct signatures and measure the performance. You can instill any or all of the above-mentioned tips while you test and choose once the results are out.

Extra Byte

Where your email recipients are situated, is a very crucial piece of information. If you’re catering to a global audience, you can set up an email signature that is general and can be helpful to anyone reading it. But, if you’re sending location-based emails, keep the business laws in mind. For instance, as per the Netherlands law, one has to include details like company name, registration number, registry location, registered office, and more. It is advisable to consult a legal representative to double-check your crafted email.

Conclusion

Email marketing is here to stay, and the innovations in email designs, HTML templates, and email marketplace as a whole are noteworthy. If you want your campaigns to perform, don’t leave any element of the email unattended. We hope the above-mentioned 10 email signature tips will help you create better sign-offs the next time you send an email.

 

Author bio:
Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

digital marketing graphic
Digital Branding

Is There Similarity Between Digital Marketing and Essay Writing?

Digital marketing can be described as the use of social media, the internet, search engines such as Google, and mobile devices as tools to reach potential customers. It usually targets a specific class of customers that a business may be interested in attracting through interaction to determine the specific needs of the target customers. Essay writing, on the other hand, involves coming up with pieces of writing that are meant to portray the ideas and arguments of a writer. An essay simply puts to perspective the information and opinion an author has into writing. The article will discuss digital marketing and essay writing to determine whether the two are similar. Can you really compare digital marketing vs. essay writing?

digital marketing graphic

Digital Marketing

Digital marketing is a combination of all marketing strategies that use the internet as the primary platform to engage potential customers. Generally, businesses advertise their products and services on different platforms such as social media, emails, and search engines where potential customers may engage the goods and service providers to obtain any information they may need. It is a tool to prospect for potential clients.

Since digital marketing occurs digitally and online, most businesses possess possibilities that are said to be endless. For example, a business may advertise its products and services using videos, advertisements on different websites, social media adverts, and marketing opportunities that are based on websites. Businesses employ varied tactics in the digital space to make connections with customers. Most businesses spend most of their time online creating awareness of their products and services to clients while still keeping in touch with existing clients to ensure that they receive excellent services.

Digital marketing has been on the rise all over the world. This is because there has been increased use of digital and social platforms by many people. It has meant that individuals spend most of their time on the internet either browsing or communicating with their friends and family. The increased use of the internet has created an opportunity for many businesses to find some customers with relative ease while still offering services to existing ones on the same platform.

woamn at computer in front of bookshelf

Essay Writing

Essay writing involves putting down the opinions, ideas, and information that an author has into writing. Essay writing entails different steps so that an individual may come up with a complete composition of interest. First, one has to come up with a topic of interest. An author generates ideas of what he wants to write about to create a chronology of events that will make the essay flow. Coming up with ideas acts as help for the writer so that he can plan work to avoid being stuck while writing the essay.

Secondly, a writer is supposed to research the chosen topic. One usually looks into scholarly sources and books to ensure that the quality of information generated for the essay. The author has to come up with a format that he will use to present the essay. For example, a writer may use the APA outline to present his work. While writing the essay, a thesis statement should be generated that forms the basis of the whole paper. For example, when writing a theory of knowledge essay one should ensure that the information in the thesis statement enables the reader of the paper to understand the different aspects that will be discussed.

The writer should write the essay while integrating the various research shreds of evidence deduced from different research journals. Finally, after completing the essay, the writer should ensure that he reviews the whole paper to edit any mistakes in spelling, grammar, and punctuation to ensure the paper is neat.

man at computer looking at social media sites

Is Digital Marketing vs. Essay Writing: Are They SImilar?

In conclusion, digital marketing cannot be considered to be similar to essay writing. While digital marketing promotes a product or service often for sale, essay writing promotes an idea. Both aim to convince an audience of something without commercial intent; the goal is not the same.

Digital marketing involves a business engaging with potential clients using the internet on different platforms such as social media, e-mails, and websites. Essay writing on the other hand entails putting into writing the ideas, opinions, and information that a writer may have using a particular format that will interest the writer. Digital marketing involves the use of the internet with little writing involved while essay writing involves putting down the ideas of a writer in a paper.

Digital BrandingPersonal Branding

How Ad Agencies Adapted to the COVID-19 World

Over the years, advertising agencies have generally figured out what works best for their industry, and have done a good job in structuring their business procedure around that concept. With the current COVID-19 pandemic that is impacting businesses and consumers worldwide, ad agencies are being forced to adapt in order to keep up with the changing workplace environment. Where before the outbreak agencies could rely on a large team coming together and accomplishing tasks – such as writing and filming a new television commercial – many ad agencies now are being forced to adapt to a workforce that is unable to congregate in a single location for such a job.

Remote operation is something that works to a different extent depending on the industry that a company is in. In some cases, an employee can easily transfer their work from an office environment to the home office. Other jobs, such as a good number of ad agency positions, could struggle with having to stop working in groups that share office space and collaborative meetings. 

Without the typical team atmosphere created by people working together sharing the same space, ad agencies have come to rely on cloud integration services to keep operating during the pandemic. Cloud integration software makes it easier for teams to work together virtually, even when they are physically apart. Document sharing, video conferencing, and other collaboration tools are just a few of the ways in which teams that are working apart are able to still work together in order to accomplish their goals.

As an example of how some ad agencies have adapted to the unique challenges that they are presented with by the COVID-19 virus pandemic, agencies have been forced to get creative in how they go about creating the various new commercials and advertisements that their clients need them to produce. Since they are currently unable to use their usual methods of putting together a team of people that can shoot the footage necessary for a typical television commercial, agencies are instead having to fall back on previously recorded footage they have in the archives from previous recording sessions that took place before the outbreak. This previous footage must be reworked and reedited in order to put together a coherent message that is both accurate and relevant to the current time.

However, while there have clearly been many varied and significant changes in the workings of the professional world as a result of COVID-19, there are also more subtle changes that have taken place as a direct result of the impact that the pandemic has had on people’s individual lives. With so many people staying at home instead of going to work, the amount of digital content being consumed by individuals on a given day has dramatically increased. 

Should this trend continue in the future, this may spark a shift in the goals and plans of an advertising agency’s typical client. Where they might have once wanted a television commercial, they may now want to have a series of short clips that could be used for internet ads or videos that can be promoted through online platforms in order to reach their customers where they are spending their time. At the end of the day, ad agencies are being forced to adapt to a changing business climate, facing new challenges and reaching for new goals as a result.

Tech stack
Digital Branding

The 5 Things You Must Keep In Mind When Choosing The Tech Stack For Your Startup

When it comes to developing a top-notch software product, what do you think is the most important thing to consider? Those who don’t have a tech background, they face quite a lot of issues when they have to choose a tech stack for their product. If you’ve been facing such issues, know that you aren’t alone, and almost every single person with a startup and a non-technical background comes across this issue.

What exactly is a tech stack? Simply put, it is a combination of frameworks and tools that are used in software development of web and mobile applications. In simpler words, a technology stack is all those frameworks, tools, programming languages, software packages, and servers needed for the client-side and server-side of your business, or the “ front-end” and “back-end.” This infrastructure or data ecosystem will vary according to your needs. Some businesses are built on Ruby on Rails, Django, HTML, or Cascading Style Sheets. The Facebook app, for example,  is built on JavaScript, HTML, CSS, PHP, and ReactJS.

If you are new to all this, there are two things that you need to do. First, you need to opt for the devsdata software consulting services, and the next thing is to know how to choose the right tech stack. If you end up choosing the wrong tech stack, you can end up with several unwanted issues like extra expenses, and sooner or later, that particular stack will become unsustainable for you.

Tech stack

Image by Olalekan Oladipupo from Pixabay

Choosing a Tech Stack for Your Business

To assist you in this process, today we are here with the five main things that you should keep in your mind when choosing a tech stack for your startup;

1- Consider the stage of your business

Your technology stack is going to play an important role in all stages of your business. If you are in the beginning phase, your main focus should be to launch an MVP as soon as you can. If you don’t have any heavy programming knowledge, then just like others, you should opt for WordPress. It goes without saying that WordPress is one of the easiest and the simplest platforms if you are building a landing page or a website.

Software code

Image by James Osborne from Pixabay

2- Project requirement

The second important thing to do is to understand the requirements of your project. Do you want to add some kind of real functionality to your application? Do you want to add the feature of live chat in it? For such a purpose, you should go for the tech stack that’s best with concurrency, and this is where you need to consider “Node”. If you are a blogger working on developing a functional site for increased conversions, then Drupal and WordPress will be the right options for you.

3- The available resources

One of the most influential factors that define the tech stack of your company is the availability of developers who will work on creating your product. You need to consider it if your developers are ready to work with the tech stack you have or not. If you don’t want to face issues in this, then always choose a dynamic developer community tech stack.

4- The cost of maintenance and development

The technology stack you choose directly impacts the cost of development and maintenance. Two things to consider in this case are the maintenance cost and the cost of the developer. Especially if it’s a startup, you’d want to keep the expenses as low as possible. This is why you should do some homework first and then choose the stack that brings you as less added expenses as possible.

Navigation app

Image by Dariusz Sankowski from Pixabay

5- Time to market

The quicker you develop and launch your app, the better it will be for your business and the more exposure you’ll get. When choosing a suitable and reliable tech stack, focus on third party integration, testing, and the developing ability of the developer who is working for you.

Conclusion

With these five things in mind, it will be easier for you to choose a suitable tech stack for your business. To make things simpler, just opt for the consulting services of an experienced company, and you’ll see how things fall into place for you.

Digital Branding

Why Listening Matters in Marketing

Listening and Empathy are Essential to Your Marketing Strategy

Have you ever attended a social event and found yourself talking to someone who only seems interested in what they’re about to say, rather than what you’re saying to them? In the marketing word, it’s not uncommon for brands to do the same thing to their customers. So much information is being yelled at consumers, but a truly successful brand needs to learn the importance of listening to their fans.

Take for example TV ads. While they can be an effective way to reach a large audience base, many find themselves leaving the room or fast forwarding through them to get back to their TV show. Why? It’s simple. People don’t like feeling like they’re being talked at and TV ads have a funny way of making customers feel like that is happening. As marketing has evolved and become more sophisticated, marketers have found new ways to get their information out that takes a more subtle approach.

Social Media for Social Listening

Social media gives brands a voice and customers too, making it one of the best ways to get the conversation started with your audience. These advertising channels create a sense of community, and make it possible for people with similar interests and views to congregate and discuss. Users like pages from brands they care about, and brands can use this to their advantage.

The one disadvantage of this however, is that social media can be like preaching to the choir. This is especially true when it comes to organic social media, since these users have basically “opted in” already to receive your updates. So sending out news updates has to be done tactfully, so they don’t lose interest and feel like your brand is infiltrating their newsfeed too much. Instead, use conversations to your advantage by:

  • Take Feedback from Customer Reviews – We all want to see the positive reviews roll in, but sometimes the negative ones can provide us with the most insight. Whether it’s a product or service problem, or a customer service issue, keep your cool with a negative comment and find ways to fix your customer’s experience. Negative product or service reviews can help you fix shortfalls in your products to enhance the customer experience.
  • Listen to Competitors – Another advantage of taking the time to listen is that you can see what competitors are doing well, and what pain points their customers are speaking out against on social media.
  • Find Relevant Audiences – Looking to your current customers can be a great way to acquire new ones. Taking a step beyond organic, using your audience members and their interests can be a great basis to bring your paid social media strategy off of. Facebook allows you to target users based on their interests. By understanding your audience, you can find new potential customers with similar attributes.
  • Keep the Conversation Going – Social media inspires conversations among groups of people, and your brand should be joining in as well. Engaging with customers on social media is a great way to build trust, answer questions, and education customers when applicable.

Conclusion

The invention of social media and popularity of blogs, whitepapers, and infographics that can be shared on social channels has created a new culture surrounded around starting conversations. Brands who can hone in on these conversations to understand their customers thoughts and feelings about their products, or even their company as a whole have a unique opportunity. By cooperation listening into your social strategy, you can truly see the pain points of your customers and find new ways to address them, leading to happier, more engaged customers.

Digital BrandingPersonal Branding

How to Know the Ideal Word Count for Ranking High in a Search Result?

Content is at the center of SEO and is all powerful in driving the campaign towards success. Content connects the brand with the audience and must be of good quality. It generates interest among the targeted audience by being relevant and useful while helping the audiences gain some value from it. Another vital factor to consider when creating content is its length. What should be the ideal length of content or copy that helps to rank in the first place? Is there any optimum word count to achieve the goal? These are questions that every SEO consultant faces when advising clients about the need to enhance the pages with better content. Often, the content length acquires more importance over other considerations like the detail it needs to contain and the audience for whom it is meant.

The notion that longer content ranks better prevails in the SEO circles because there is a feeling that more words demonstrate authoritativeness to search engines and dramatically improves ranking. However, there is yet no firm data available to support the point, and it is more of a myth. But then why is there a general feeling that longer copy can push up the ranking of pages?

Misinterpreted studies

Numerous studies have been conducted to understand the relation between the copy length or word count and ranking. One such study by Baclinko in April 2020 showed that 1447 word was the average copy length for the results that appear on the first page of Google search result. Most people conclude that it is the ideal content length, whereas the result shows the correlation between content length and ranking. The study establishes the correlation only and not the cause.

What is the best copy length (word count) for SEO?

Many factors influence the ideal length of copy or word count, and all these cannot get linked to ranking. The length of the copy must please humans and not search bots. It must be long as needed to help the user achieve their goals on the page – whether providing an in-depth explanation of a topic or subject, quickly identifying an answer to a question, or simply demonstrating the product specifications. The need for users and how to satisfy it should be the top priority when creating content instead of focusing on the word count.

Is there any ideal word count?

You would still like to know what would be the best word count to excel with SEO. There is no fixed answer to this because it depends on what you want to achieve with the content for satisfying the needs of the target audience. The goal should be to fulfill the searcher’s query because search engines rank pages according to the content’s ability to resonate with the audience by meeting their expectations.  Never does Google consider the content length for ranking but instead emphasize its ability to satisfy the user query. The quality of content and how well it answers the user query is critical for search engines in determining the ranking. Never is the content length of any consideration to determine the content quality. Moreover, there is no reason to draw a comparison with the top-ranking pages and consider it to the ideal for earning the top rank.

The issue of correlation and causation

When trying to understand word count, most people cannot differentiate between correlation and causation that drives them in the wrong direction. When you look at the top 5 results on the SERP for any specific search term, you might surmise that replicating the copy length of that content could help you to earn similar ranks. But this is not the case because besides word count that Google considers many other factors for ranking pages. Word count might only be an indirect factor for ranking. The chances are that longer content is more link-worthy because it is more shareable, as revealed in a Hub Spot study in 2015. Longer pages might contain more comprehensive answers that pushed up the ranking. The correlation is more important than causation. Trying to conclude that content length alone influences ranking is a mistake.

What should be the copy length?

It will be wrong to believe that longer content performs well always and, therefore, the best.  The focus must be on creating content that is factually correct, comprehensive, and written, as mentioned in Google’s starter guides. Do not make the mistake of equating comprehensive with long content. Aim for including everything in the content to make it complete without restricting its length, but avoiding making it too long can dilute it or make users lose their patience. Provide exhaustive information that the user wants to know, and the type of query determines how long the answer should be. Searches for historical or scientific knowledge would lead to longer content than searches for the best sports shoes near me. 

Factors that influence the content length

Do not have any preconceived notion about content length and try to understand the ideal word count for content. Consider what will help to rank well, focus on the purpose of the page, user intent, and conversion, which will automatically calibrate the content length or word count.

The purpose of a page – How well a page ranks depends on how well you know the purpose for which you are creating the page. Do you want to create an informational page or want the page to act like a signpost that leads visitors to another page? Is it a transactional page? The purpose will determine how much copy would suffice. 

User intent – Knowing what the user wants is the best way to figure out what content length would be appropriate. Once you know what the user wants from the landing page, you can make it comprehensive enough to meet those needs instead of making it long just for its sake. 

Conversion – Since the content should help users complete an action or facilitate the conversion, the content length must suit the user’s needs.  

A longer copy is welcome in many cases, but not the only reason the page ranks well. Aiming to meet user needs is the best way to arrive at the correct word count.

Digital BrandingPersonal Branding

Marketing Your Start-Up

Once you’ve decided to take the plunge and throw yourself into starting your own business, getting media attention is a fairly big hurdle to overcome. Being new to the market you have to establish credibility and become visible to the media. Exposure is how you gain publicity and a reputation.

Coverage

When you are confident that your branding, company message and content is clear and concise, it’s time to get your message heard. The point of using media is to communicate who you are and what your values are. There are a few different ways to achieve that goal. Utilizing SEO copywriting services will help your business be seen when people are searching the internet for services they are looking to give their business to.  

The biggest reason startups fail is because of the lack of exposure. It lends to reason being successful will be difficult if no one knows who you are or what you can do. Start by telling people what makes your product or service unique. Get the backing of those who are happy with your product; happy customers can’t wait to tell anyone who will listen to why they are so satisfied. Word of mouth advertising is invaluable because it’s organic and people trust other people who’ve had positive experiences. 

Pay attention to social media. Notice who gets the most attention and align yourself with them. Engage their posts and make your presence known. If these influencers feel confident about who you are or what your business promotes, they will happily post about what you have to offer. Keep in mind, influencing others on social media directly reflects on the one promoting it; if they stand behind a business that is less than worthy of their attention, they will lose credibility.

Platform

Knowing how big of a role social media plays in marketing, you have to be sure you tailor your content to line up with where you are trying to gain exposure. Promoting your business on social media is not a one size fits all. Meaning, you can’t post the same content on every platform you use, you have to tailor the posts to align with the outlet you are using. For example, knowing if the outlet you are using is driven by graphics as opposed to written content, your contribution should be in the format that coincides with the site’s norms; otherwise, it will not be effective. 

Think about why social media is so popular. Is it because of the hard sale or the stories that evoke emotion and sentiment? Don’t be afraid to appeal to human nature. Everyone wants to experience something that makes them feel good; tug at the heartstrings and win your audience over with sentiment and forego the hard sale. 

You have a story to tell, don’t be afraid to tell it. Let people learn who you are through your experiences and show them how you are making a difference. Once you get people interested in your stories, they will actively seek out more. They will want to learn more about you, your company and the impact you’re making. Once you’ve established rapport and interest, then you can safely sell.

Educate and Compete

Why not take advantage of a captive audience by also educating your targeted audience on what you bring to the table? Knowledge is powerful if used correctly. Don’t discount the appeal of engagement. Hold competitions that appeal to your target and solicit involvement. Not only are you gaining more exposure, but potential customers. 

Marketing is as effective as the product or service you are offering. In order to be successful, you need both to be good.