Category: Digital Branding

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Digital Branding

Unique Ways to Boost Your Business

Increasing the efficiency of your firm allows you to experiment with new procedures, products, and ideas. It has the potential to act as a catalyst for your company’s growth and adaptation in the marketplace. 

However, this innovation does not entail completely overhauling your business paradigm to provide better products or services. Instead, it must be integrated into your business plan, allowing you to foster an innovative culture and encourage creative thinking.

With that, here are unique ways to boost your business:

Try Something New

In today’s hyper-competitive, modern world, you either swim or sink. To keep afloat on the market, companies do their best to swim. With that, there are many different sorts of innovations that companies can explore in the business world. Individual products, internal procedures or workflows, and business models frequently link up with these innovations.  While innovation can focus on a particular factor, some businesses combine all three to drive growth while adjusting to a rapidly changing market. 

Take a Class

With the wealth of resources available online and offline, there is always something to learn and discover. Moreover, you will need to learn new skills and expertise, especially when learning a new business strategy or beginning a company. Furthermore, you should be excited to take on the task because there are numerous advantages to lifelong learning.

Mainly, prospective business owners can attend business seminars, join clubs, network with other business owners, and read professional journals in addition to formal education.

Find a Business Mentor

Having a trusted and experienced business mentor provides direction, encouragement, and support to give a mentee many personal and professional benefits. Having someone guide you can ultimately help you achieve better personal and professional performance.

Curate a Higher Customer Value

The higher the customer lifetime value, the higher the revenue. Without a doubt, you will always have to spend money to get new clients and keep old ones, but the former is five times more expensive than the latter. Thus, once you realize a customer’s lifetime value, you can optimize it.

Go to Trade Shows

Attendees at trade shows can serve as the ideal focus group for aspects of your business that require input. When visitors visit your booth, take advantage of the opportunity, ask them questions, and encourage them to give honest answers. Trade shows are a great way to promote new products or services while also learning and getting the pulse on what people think about them right away.

Talk to Your Target Audience Online

It is crucial to be able to communicate clearly and effectively with your customers. As a prospective business owner, you want to be able to explain your company’s procedures, policies, and other aspects to customers so that they leave with no questions. Thus, customers will have a positive impression of you and your company if you speak clearly and effectively.

Establish Yourself as an Authority in Your Field

Although not the most accurate, word-of-mouth marketing is still the most effective marketing tool. When you provide advice and knowledge to other business owners who have a customer base similar to yours, whether locally or in a complementary industry, you will be the first person they refer to other clients.

Moreover, people are also more likely to buy items and services from people they know and trust. As the internet grows exponentially by the minute, bad people result in newer ways to take advantage of unsuspecting victims. Thus, if your company got established decades ago or its founder knows a field that few other business owners have, make sure to highlight such information as people are always on the look for a reliable source of knowledge.

Ultimately, understanding the necessity of continuous improvement is a critical component of lean and agile approaches, whether your company is a startup or a large enterprise. On a small scale, these approaches can help your team collaborate more efficiently. Moreover, on a large scale, these approaches can help your company stay at the forefront of the competition.

Put in mind that the most successful businesses are never satisfied with their current state of affairs and never settle with the status quo. They are always looking for the next breakthrough, the next degree of achievement, as they understand the value of constant improvement in all aspects of the company.

Ultimately, The most successful businesses are constantly inventing and creating new ways to provide high-quality service to their clients. Even when things are going exceptionally well, people in successful companies continuously look for ways to improve their performance, figuring out how to work smarter, not harder.

Digital Branding

Get Positive Publicity And Media Coverage For Your Small Business!

“Without publicity, there will be no prosperity.” -Yakov Borisovich Zel’dovich.

For small businesses, brand recognition plays a significant role. Correct? It helps in making a small brand become big and achieve all the organization’s goals. However, the process of brand recognition is long and requires impressive strategies.

Nonetheless, as you might be aware of the fact that the beginning of every process is small. So, what is the beginning of getting brand recognition? Yes, you are absolutely right! It is by getting the attention of local customers. But how? No! Providing discounts and offers is not going to benefit you. These are temporary solutions only. You need to think of a strong strategy that creates a buzz and makes your company a talk of the town.

And this brings you back to square one! So, what else can you do to create a buzz? The answer is to grab the local media’s attention and get famous in your target market.

Having said that, we should also remind you that there are generally two types of publicity, i.e., positive and negative. Both are good for a company to improve its industrial exposure and generate more leads. However, in this article, we are going to talk about positive publicity. So, are you ready to learn? Let’s get started!

Understand your target audience

First of all, just like any other strategy that you plan for your company’s success, you have to consider the target audience. Who are the people that you want to reach? However, as your motive is to attract the media’s attention, this time, your target audience is not your customers but the journalists and media outlets.

Yes! You read it correctly! You need to understand what “beat” you want to attract. In more simple terms, every news outlet has different sections for different types of audiences. Thus, you need to decide whether you want to get recognition in the entertainment, CSR, or an informative section. So, kindly select cautiously! 

Contact the right person for the pitch.

Once you have decided your beat, you need to approach the right person. Why? Well, several journalists and editors can write a story for you. However, you need to contact the person who, according to you, can understand your intentions and help you achieve your goal.

You might agree with us that every word used by the press has a significant impact on society. That’s the reason why you need to select the right person. Who can show you the company as its own and help you grow?

Try to take advantage of breaking news.

Another thing that you can do is to take advantage of burning topics of the news. For instance: Consider the situation of Covid-19; you can take the help of this pandemic to get coverage. You can offer free masks and hand sanitizers to needy people. It’ll help you complete your CSR (corporate social responsibility). This gesture will also make you a hero in front of the eyes of your target customers.

Keep in mind that every time you try to be a part of a burning news topic, think and speak from the perspective of a layman. It will help create a soft spot in their heart, and they’ll be more interested in knowing about you. Results? The media will try to reach out to you to get more stories.

Invite the press to your events

If you plan on hosting any event either for a product launch or for sharing news. Inviting competitors and press should be on your priority list. Give them some exciting and intriguing stories. Besides that, you should also address them from time to time throughout the event and give them a media kit.

In addition to that, you can also add a question-and-answer round. So that in case any person has a question they can answer. Believe it or not, it’ll create a great impression about your organization which will take you a step forward towards your dream goal.

Remember, press releases can do wonders.

Needless to say, that press releases are one of the effective tools to get media attention. Not only it helps in providing excellent and captivating content to the media, but because the information is provided by the company officially, it is a great way to spread positive information about the company.

Nonetheless, as reporters will write a few short yet different articles, everything in the press release must be written precisely. If you want to learn more about how to overcome writer’s block and how to write an impactful press release, you can read more here. It’ll help you write a press release as per your target audience and the announcement you want to make.

Use social media to create stories.

Social media isn’t just for connecting people and getting entertained. You can use the power of social media to help your business get famous, especially among teenagers. With your marketing team, you can create an impressive social media campaign that makes curiosity in the mind of viewers.

Understand that the more fascinating your content on social media is, the more people will engage with it. You can also collaborate with social media influencers and budding artists and help each other out. Good content will not only help you gain more followers but will also grab the attention of local media channels. They would contact you on their own and learn more about your campaign idea, eventually helping you get more publicity.

Be philanthropic

Last but not least, you should keep in mind that as an organization, people expect you to do good for society. The reason being is that your organization uses the resources of the community. Thus it is their responsibility to give something in return. You can do that by being philanthropic! Organize charitable events, take steps to help nature, and provide opportunities to society with employment and quality standards of living. Believe us; your excellent work will speak for you and give you positive media coverage.

To conclude! It isn’t easy to operate a business and take it to new heights. Everybody knows that. However, what people don’t know is that the media can help businesses to get successful. And now that you have read the whole article, you can use the techniques mentioned earlier and help your small company grow big!

Digital Branding

Select The Right Type Of Loan For Your Next Business Project!

“Every decision that you make for your business has a financial consequence.” – Barbara Vrancik.

The life of an entrepreneur is very simple. They start a business with the help of an idea and finance; once the company is established, they begin to earn money, and then they use the same money to expand their business. And this circle goes on.

So, if we eliminate money from the entrepreneur’s life, they are left with an unexecuted idea. Was it an excellent idea or not? We don’t know, and we can never know. Confused? Okay, we’ll explain it clearly to you. What we want to say is that without money or finance, a business can not survive.

Arranging money for the startup is the most crucial yet challenging part. And if anything in this part goes wrong, its direct impact can be seen on the startup idea. However, along with arranging capital deciding its source is also essential. Generally, people take the help of banks or money lending institutions to borrow a loan. And it is the correct approach.

But, what type of loan should be taken is the question of primary concern. You see, there are numerous types of loans available for an entrepreneur, but selecting the right option is vital. Therefore, in this article, we’ll guide you through the different types of loans available for small business entrepreneurs.

You can read them thoroughly and then can decide the best for your business. So, let’s dive right into the article! Let’s go!

Term loan

These are the most basic types of business finance, which are repaid over a fixed tenure with interest. The amount is generally paid in a lump sum, and the repayment principal amount is also fixed. It is just like a personal loan that you can use for any purpose. You can use it to pay company overheads, payment to creditors, invoice payments, or employee salaries. To be specific, it is flexible to use.

Equipment financing

Not every organization works to sell products or services. Some organizations are involved in the manufacturing process as well. And to manufacture something large heavy-duty equipment, machinery, vehicles, etc., is required. Needless to say that this equipment is expensive, and an organization can’t afford them with the capital investment.

In such a situation, you can use equipment financing. It’ll also help improve business credit and not forget that the asset can also be used as collateral to get more finance.

SBA loan

SBA loans are federal government agency-backed financial borrowing options available to small entrepreneurs. In fact, it won’t be wrong to say that Small Business Administration Loans are one of the best types of financing options available to budding entrepreneurs. Why? The reason being is that the rate of interest is comparatively low, the repayment terms are also favorable to the borrower, and it is flexible.

If you think that’s all, then our dear reader, sorry to say that you are wrong. It is just a glimpse of the benefits of SBA loans. These loans are further also divided into different types. As per your requirement, you can select any of the following types and avail yourself its benefits:

  • SBA 7(a) Loan
  • SBA express
  • SBA Disaster Assistance Program
  • SBA International Trade
  • SBA 504
  • Community advantage

You can read about each of these and decide which financial assistance will help you achieve your company goals.

Invoice financing

Sometimes a company needs money to balance the current cash flow. There are several types of company overhead that need to be paid daily, such as payment to suppliers, employee salary, and other daily operations. To make these payments, the company needs positive cash flow. But sometimes circumstances are not in the favor. In such situations, invoice financing can help companies overcome the cash crunch.

It is a great option when an entrepreneur is sure that he/she will receive the payment in some time and, in the meantime, use this financing to mitigate cash flow emergencies.

Merchant cash advances

To say that is a business loan would be incorrect. It is a cash advance that you can get on your future credit card sales, just like the old times. In simple terms, you’ll get a lump sum amount as a cash advance and have to repay it from the money earned from sales. It is a good option if you need fast cash because, as compared to others, the interest rate is relatively high in it.

Note: This financing option is only available to those businesses that use credit cards for payments.

Microloans

As the name suggests, it is a type of small loan that ranges from $500 to $50,000. This option is suitable for those who are starting their company or don’t need much investment. These are generally offered by the federal government and non-profit organizations such as CDFIs (Community Development Financial Institutions) to underserved startups to get the capital amount they need. Nonetheless, the repayment terms and interest rates are reasonable in this type of borrowing, and there is flexibility for using the amount as entrepreneurs want.

Business line of credit

Also known as “revolving line of credit,” this type of borrowing is perfect when the borrower doesn’t know about the amount required. Getting confused again? No worries! We’ll explain it in easy language! Generally, few organizations face the issue of seasonal fluctuations. So there is a possibility that for a month or two the sales will be lower than expected. To survive those times, organizations can take the benefit of the business line of credit.

However, you’ll be able to receive this amount only when the lender evaluates the creditworthiness of your business. And, for that, they will get information regarding the time in the industry, annual revenue of the company, cash flow situation, credit score, and others. When the lender is satisfied, they will give you the money.

To sum it all up!

All these types of credit borrowing options are available to the company, and you can select among these as per their requirements. It will help the company to stay in the competition race and grow its business.

So what are you waiting for? Take your company to heights!

Digital Branding

Best Practices To Retain Customers On Your E-commerce Store

Customer retention is the skill of maintaining your existing customers for an extended period. It implies converting your current customers into regular consumers. Once a person has purchased from your e-commerce site, establishing loyalty in them prevents them from going towards your competitors.

How does customer retention benefit you?

If you want to have maximum profit for your e-commerce store from a single consumer, building their trust in you is very important. The more they acknowledge you, the more they will buy from you.

Preserving your existing customer and maximizing their business with you is sevenfold more profitable than chasing new leads and customers for your e-commerce store.

There are different marketing tools available like SMS marketing tools, email marketing services, and social media marketing platforms through which you can engage and retain your old customer on autopilot.

Once the customers become trustworthy about your company, they explore your products further, which becomes more beneficial for you. Moreover, they promote your product to their colleagues and private groups.

Best practices for customer retention on your online store:

Reward existing customer

Everyone admires rewards in the form of gifts and prizes. So why not reward your customers for buying from your e-Commerce store?  

Rewarding your customers makes them feel gratified and creates an urge to buy from you again.It makes your relationship with customers stronger. Reward acts as an extra motivator for your business. 

You can reward your customer in the form of an additional deal or bonus on their purchase. Extra few percent off on a specific product from another online shopping site. 

Tell your customers exactly why they are being rewarded; it shows that you value them for their loyalty.

Send Relevant Email campaigns.

An email campaign is the best strategy to stay in touch with your customer. It is one of the most practical ways to keep an existing customer for the longest time. It enhances their experience with you and your reputation. 

You can send different types of emails such as:

Welcome Email: This email tells your recently joined customers who you are and simple steps that they must follow next.

Reminder Email: A simple, generous reminder email about some items they have left in the cart or any new suggestions for them.

Giveaway email: Short email telling them about ongoing or upcoming offers and rewards on their favorite items.

Though there are varied email campaigns, you must remember one thing: you should never send multiple campaigns simultaneously. Use different email campaigns at relevant times with some intervals between them. 

Expand Customer Service Channels

You should have outstanding customer service to retain your customers for a longer time. It is essential to be available for your customers whenever they have difficulty purchasing, payment methods, availing offers, etc.

In this era when everything is going digital, people are more and more engaging on social media. You should take advantage of this and use your official social media accounts to engage with your customers.

You can assist the customer in solving problems publicly on social media. For Example, on Twitter; You can upload a story asking about your customer’s problems and give a solution to them on the social media stories. It will build the trust of your existing customer as well as generate new customers.

Use Personalization to engage customers. 

Customers appreciate it when you keep it personalized. When you email consumers, make sure to start the subject with their first name, it makes them feel that you know them.

Send deals on their birthday and anniversary. Send them an email to wish them and then tell them about special offers on their wonderful day. Also, you can send an email a week before their anniversary and birthday and show options to buy gifts.

Tell them about the newly released products of their concern based on the last purchase. This level of personalized emails and contents encourages the customer to return to your e-commerce site and purchase again.

 

Get Regular Feedback and Suggestions 

Companies need suggestions to know where their customers are facing problems and so that they can improve customer experience.

Ask for customer feedback and suggestions after the purchase. Ask them: How was their experience shopping with you? If a customer unsubscribes your company’s email, ask them the reason for unsubscribing.

Conclusion

I am sure the strategies mentioned above will be able to maintain your customers lifelong and generate good revenue. Implement these strategies and retain customers in your E-commerce store.

Digital Branding

Tips To Grow Your Law Firm

All solid investments take time, patience, management, and strategy. Ideally, the more you pay into an investment, and the more you wait, the higher your return. The thing is, surrounding features of that investment must be carefully groomed. When running a legal practice, personnel, office space, equipment, and clients all represent investments.

The way you manage these time and resource expenditures for your business will do much to stimulate or prohibit its overall growth. For example, working with some clients may lose money over working with others, so it becomes important to determine defining features of the best possible clientele for your particular firm in advance.

In contrast, the location where your law firm begins is less important, provided offices have a modicum of professionalism and cleanliness defining them. In fact, in the wake of decentralization, things like Zoom are making location even less important. So in the bigger picture, location isn’t as impacting as clients you choose or personnel you hire.

Marketing is another considerable factor, and focusing on specific areas of legal expertise is wise to keep a burgeoning firm from becoming overwhelmed. Priority in business investment specialization for your legal firm is as important as the rest.

There’s much to consider. Here, we’ll cover these and other more precise tips to help get your law firm off to a great start. Let’s see what people who are already successful in this area have to say about this:

Offshore Protection

To grow your law firm or legal service business position yourself so you can capture new markets or look to capitalize on where the global or regional markets are headed. For instance, divorce rates have jumped over the last year as well as crypto. Offering services that capture some of this new market can include anything from offering second passports or asset protection services to those who have cashed in on the crypto market.
Digital Branding

How to Successfully Undergo a Company Rebrand

When you first started your company, there is no doubt that you spent a fair amount of time and energy thinking about what the brand would be and what it would represent. This is the message you send out to the public, and it is that first impression they get of your company, so you want to be sure that the brand comes across in a positive light. And while that may have worked well for the company in the beginning, it’s not unusual to get to the point where a re-branding is necessary and makes sense.

Coffee, Phone, Paper, Business, Branding, Blank

Before you jump right in, there are some tips you can use that will help ensure the rebrand is successful from the get-go.

Will This be a Total or Partial Rebrand?

The first thing you need to think about is what kind of rebranding this will be. Are you just looking to rebrand certain parts of the business or is this going to be a complete rebrand? Experts will often tell you that a partial rebranding can be the smarter move, as it can help better retain your customers since certain aspects will stay the same. It really comes down to your goals and reasoning behind the rebrand.

Will You be Changing the Company Name?

Another thing to consider is whether you’ll be changing the company name as part of the rebranding. This can be a bit risky, but if done properly, it can really pay off. You can play around with the company name by reusing a current word, creating an acronym, adding a suffix or prefix, change up the spelling, and so forth. This helps to retain some of the familiarity.

Make Sure You Take Everything into Account

Far too often people get caught up in the name of the company or a redesign of the logo, but a rebranding is so much more. You need to be aware of the total package – meaning the entire message you’ll be sending out to customers from the name of the company, to the way the website appears, and even the messaging you use on the site.

Don’t Be Afraid to Hang On to Some Features

While you will have big rebranding plans and want to really shake things up, it should be said that there is nothing wrong with keeping some features. You can just give them a modern twist instead.

Don’t Hesitate to Bring in the Professionals

The final tip is to know when to seek help. You don’t want to hesitate to bring in the professionals to help you with your rebranding project. A professional branding firm will understand what the best steps are to take, how to ensure your new messaging is clear and concise, and that you don’t lose loyal customers in the process.

The fact is that rebranding your company can be a huge undertaking and while the rewards may be large, you still need to make sure you’re taking the right steps to ensure success.

Digital Branding

Some Branding Ways That Never Fails

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

  • Seth Godin

Many global reports reveal that up to 60% of millennials go for brands published or marketed on different platforms. The consistent brand representation has helped the reputed brand expand its business reach by 23%. And this has made more than 95% of the companies form their brand guidelines encompassing details like branding colors, values, ethics, and protocol.

Now when it works as the base of any strong business, why not give it the required attention and get started with the proper branding practices?

Try to make no mistake as branding acts as the most valuable asset for your business. No matter online or offline, branding plays a vital role in all aspects of the company. If you are an entrepreneur, our advice is to construct a business identity and maintain it at its best in the marketplace.

Some important marketing activities include –

  1. Website and online marketing
  2. Building a branding environment in the storefront
  3. Work on content marketing and publishing
  4. Give a try at some offline marketing tactics
  5. Print signages and marketing collaterals

Here is how to make your marketing shout out loud –

Get a vision statement – Until you are not clear with what you want, you won’t be able to reach out to your ideal customers while leaving an impeccable impression on them. Know the value of marketing yourself as a brand and stand out from the crowd. Ask your marketing team to share content that shouts out loud to back your business.

Display the best in your brand – Until you won’t let people know what you have in your kitty for them, nothing won’t work. For this, you can get some signage boards or outdoor LCD screens displaying your best offers and deals. While you pick the showcasing LCD screens, go for quality ones that come with sunlight reliability and other remarkable features.

Infuse branding in everything – No matter if you are running a restaurant or an IT company in the middle of the vicinity, you should be good enough to embed your branding touch in everything you do. For instance – get a branding poster printed to be displayed outside a store or office, get some business cards, brand t-shirts for any official trip or event, and much more.

Be a sponsor – If your city happens to organize an event in the city, make sure to be a highlighted part of it. Be yet another sponsor to seek all the attention at once.

The final thoughts –

Making your brand do well in the current competitive times comes with many struggles and out-of-the-box ideas. While you may be paying all your attention to the website development for your business, it is essential to spend some heed to the offline marketing tactics. Brace yourself to get the best of these two worlds for your business.

 

Seek professional advice about your Oracle database
Digital Branding

Top Online Programs that Help You Market Your Talents

There are a lot of jobs in demand right now. However, there is still a stipulation for those jobs, and if you don’t meet the qualifying criteria, you can’t attain that goal. 

Fortunately, the internet offers a copious amount of online programs that help you market your talents to better qualify for your dream job:

Building Inspector

Becoming a building inspector is a good way to keep your community safe while making a good living and getting to explore interesting areas of your town. 

Fortunately, this occupation only requires students to receive a Commercial Building Inspector Certification. Of course, specific towns require experience hours and possibly other certifications, depending on their needs. 

Yet, to become a Building Inspector and make about $52,000 per year, the only legal requirement and licensing is the Commercial Building Inspector Certification. 

Nurse

Did you already go to college, earn a degree, or even earn some college credits? If so, you can receive an ABSN online even without any prior nursing classes. 

The ABSN certification works for people who have taken college credits or have college degrees, but those credits do not include any BSN coursework. 

Through this online program, you can become certified to work as a nurse in a specific field with less than four years of classes. Some of the specialties that this online program offers include: 

  • Clinical Development
  • Geriatrics Specialist
  • Hospice Nurse
  • Home Health Care
  • Infection Control
  • Labor and Delivery

Statistician

If you love numbers, projections, and other mathematical findings? Then you should look into becoming a statistician. 

This evolving career should grow 8% over the next decade, which means there will be over 54,000 job openings for statisticians worldwide.  

As a statistician, you are the brain behind the numbers. Depending on the project you work on, you could be finding statistics that help reimagine the way we see the world or help to aid the evolution of our current understanding. 

Anything is possible, and if you aspire to be a statistician, online MA programs can get you certified for this endeavor in a little more than ten months.

Real Estate Broker

When you become a Real Estate Broker, you are not only making your dreams come true but also the dreams of your clients.  Owning a house is a life goal for many Americans, and if you are a people person with a marketing talent, you can help your neighbors achieve that goal. 

You can become a Real Estate Broker online in most states, which you can complete in just a few months. All you need to do is take the required hours of prelicensing education required in your state and take the Real Estate Broker’s exam.

Afterward, you are free to align with an agency and start selling those houses!

Athletic Trainers

Health encompasses such a wide scope, but if you have a passion for helping people feel and perform at their best, becoming an Athletic Trainer is a rewarding job. 

As an Athletic Trainer, your job is to protect your athletes on the field and throughout their daily lives. Due to the vast amount of information this job requires, most Athletic Trainers pursue a graduate degree, but there are many opportunities to pursue this degree online. 

Genetic and Genomic Counseling

The success of Ancestry.com and 23andme.com has made genealogy a hot social topic. Humanity is just starting to realize the vast possibilities of DNA and genealogy. So, it is an exciting time in this already fascinating field.

If you are interested in providing genetic and genomic information and advice to individuals, families, and healthcare providers, now is a great time to get on board. 

You can become a certified Genetic and Genomic Counselor by obtaining a Pre-Masters certificate online and continuing your education toward your master’s as you gain experience in the field. 

In summation, with the increasing capabilities of online courses and certifications, learning the information you need for a well-paying dream job is more attainable than ever. While getting the required degree or certificate is still hard work and should be taken seriously, there are plenty of opportunities to make your dreams come true. So, find the online program today will help you market your talents to the best of your abilities.

Digital Branding

Improve Your Sales Without Sacrificing Customer Satisfaction

As we turn the corner from all the challenges of last year, businesses quickly adapt to a newer way of conducting their business operations. 

Those adaptations include offering more and more remote work that decentralizes the office. However, one of the challenges of providing more remote work is the breakdown of inter-office communication and on-the-spot troubleshooting. 

That said, job satisfaction among remote workers reportedly is at near all-time highs, so it’d be wise for team managers to find a way to continue to offer remote work options, whether it’s solely a remote position or in some hybrid form. 

The main complaint that remote workers had was the lack of socialization that they miss from an office environment. Still, overall, respondents claim to be happier and more productive at home than the previous arrangement. 

Improved Sales Doesn’t Guarantee Better Customer Satisfaction

The fact that remote work has a higher level of job satisfaction is not news to any sales team. Most sales teams are out of the office during a workday or week, and popping into the office is a small obligation that the salesforce has in their job roles. 

As businesses look to pivot to include more remote options, improving sales will always be a point of focus. So how does a business entity rethink its business operation while still expanding its brand reach and overall sales?

One thing that shouldn’t be overlooked with a doubling of efforts to expand sales is that improved sales can’t guarantee one thing. Improved sales don’t ensure better customer satisfaction. 

In fact, just because you’re able to sell more units doesn’t mean you’re building better brand loyalty. Much like a popular band before “making it big,” the idea that as your brand grows, you may be losing early fans to your product. That’s because as you and your business grow, there’s a personal connection lost with customers. 

Too often, increased sales come at the expense of customer satisfaction, and as a business, you need to consider what makes your customer base enjoy your product and what will have them come back again. 

6 Ways To Keep Customers Happy 

To increase customer satisfaction, understand why they want to purchase your product.

  1. Uniqueness: Products that are unique and are identifiers are attractive on a psychological level. Being a part of a tribe is ingrained in us on a biological level, so having a product that a person can attach an identity to is an attractive thing. 
  2. Exclusivity: Everyone wants to feel special. That’s why exclusive offers have such a strong pull on our psyche. 
  3. Flexibility and Ease Of Purchase: People want to buy something the moment they make the decision. A good way to turn off a potential customer is to have a complicated sales system and delay receiving the purchased item. 
  4. Loyalty Programs: Making someone feel that they have value with your business is an excellent way to increase brand loyalty. We know that repeat business is worth more than finding a new customer, so creating a loyalty reward program is a good way to improve customer satisfaction with your brand.
  5. Cost: People want to get a deal on a product that they have an interest in. Sometimes paying a little more for an exclusive product can be an enticement, but in general, the best deal is the most attractive. 
  6. Benefits: Products that offer multiple benefits are most attractive to buyers and improve customer satisfaction significantly if those benefits add value, such as price. 

As we discussed earlier, the purchase speed and the ability to access the product are some of the best ways to improve customer satisfaction with your brand. One way to increase the speed from purchase to delivery of the product is to utilize a fulfillment option. 

If you’re wondering is FBA worth it for your business, consider the benefits that fulfillment options like fulfillment by Amazon offer the small business. 

In an FBA arrangement, you pay a small fee to Amazon to store your brand and type of product. They hold, pick out, pack, and ship for you every time a sale concludes, and the proximity of their FBA warehouse to your client will speed up the process from purchase to the product in hand. The quick delivery time is one of the most advantageous for your brand. 

Additional benefits of utilizing an FBA program are avoiding costly overhead such as lease costs for a warehouse, labor to operate, insurance costs, and shipping costs. These benefits save you money, allowing you to expand on your sales growth without sacrificing speed of delivery to your customers, and that definitely is one of the things that make me happy for it. 

Data entry flexjob
Digital Branding

Best Software for Streamlined Marketing and Improved Customer Experience

Many factors help determine a company’s brand. However, two stand out: marketing and customer service. The way a business presents itself to consumers when trying to sell a product or service, combined with how that business treats its customers, is a potent mix that highlights its intentions and characteristics.

In order to establish a marketing apparatus and customer service system, modern businesses need software. But not just any kind of software. The following are five different platforms every business needs to have the best marketing and provide the best service to their customers:

CDP

The business world is getting transformed by customer data analytics. In order to amass that data and make sense of it, companies use something known as a customer data platform (CDP.) A CDP is preexisting software designed to help marketers and service personnel improve their operations on a customer-to-customer basis. Harnessing the power of predictive analytics and automation, a CDP assists companies in developing individualized approaches to outreach, assistance, and follow-ups.

CRM

It’s easy to confuse a customer data platform with a customer relationship management tool (CRM), so let’s outline the differences. While both types of technology collect and analyze customer data, the type of data is different. A CRM is a single-source database designed to keep track of customer interactions and automate the sales process. The key distinction is a CRM contains information already known to a company, whereas CDP is a collection of data gathered from outside sources, including CRM.

DMP

A data management platform is designed to organize and execute digital advertising on external marketing platforms. It’s an essential piece of kit for companies with active campaigns on social media, popular websites, and search engine services. Unlike the information accumulated with CDP and CRM, the customer data that goes into DMP is anonymous, making it helpful in detecting consumer trends and habits without getting clouded by individual traits and patterns.

MDM

A master data management platform is an essential tool for IT departments working within massive multichannel companies. With MDM, businesses gather multiple customer identities and synthesize them into a consolidated “golden identity.” The data generated by MDM then gets incorporated into a company’s customer data platform.

MMH

Today’s customers are reached through a multitude of channels and clouds. These include email, text message, social media, and niche. A multichannel marketing hub keeps track of all these outreach efforts. Without MMH, successfully designing and managing marketing campaigns across multiple channels becomes increasingly tricky.

A collaboration of the software mentioned above is key to business success. By amassing a comprehensive suite of marketing and customer experience software, companies are better prepared to handle the complex world of digital sales and e-commerce. At the same time, these platforms prevent businesses from losing sight of the personal connections that remain so crucial for developing long-lasting customer-business relationships.

It’s also essential for readers to know the list above is not comprehensive. Data lakes, digital personalization engines (DPE), and data event distribution platforms (DED) are other standard components of modern marketing and customer service management. Business leaders are encouraged to reach out to consultants and advisory groups to determine the right combination of software to serve their specific needs.

Branding is everything today. But what goes into defining a company’s brand? The two most impressionable factors are marketing and service. One showcases what a business claims to be. The other reveals how they are in the real world. Put them together, and customers can develop an accurate assessment. With this in mind, it’s critical for companies big and small to utilize software to manage these elements as best as possible.