Category: Local Branding

Local Branding

How to Design a Retail Store That Attracts Customers

Designing an interior for a retail store is all about psychology. You see, it’s not just about putting all of your inventory on display, it’s also about the way you display accent pieces, push slow-moving products, and guide the shopper on their journey through your store in general. One wrong design choice and you can lose their interest and force them out the way they came, so all the more reason to employ the best practices in the field to keep them inside and inspire them to make a positive decision.

From the first thing they encounter at the front door, to the pathways that permeate your store, all the way to focal points and speed bumps to make them hang out in a particular section, there’s plenty that goes into organizing a retail store interior. Let’s take a look at the best practices in the industry that will attract shoppers.

Mind the decompression zone

Greeting your customers with amazing products and promotions as soon as they walk in might seem like the sensible thing to do – after all, you want to grab their attention before they’ve had the chance to reconsider. However, over the years this has proven not to be the case. In fact, what you should do is give your customers some space.

Also known as the “decompression zone”, the first ten to fifteen feet of space serve the purpose of acclimating your visitors to your interior, which means that the majority of products displayed here tend to get overlooked. Shoppers will notice other features such as lighting, colors, fixtures, and advertisements in order to gain a perception of your brand. With that in mind, it’s essential that you allow them to breathe and form a positive opinion, so refrain from putting products here.

Put your best offer to the right

Upon entering, 90% of customers will turn to the right without even realizing. This inadvertent decision creates an amazing opportunity for you to design this area for maximum impact and engagement, so be sure to put your best-performing products here. Also known as the “power wall”, the first wall they encounter will serve a distinct purpose of grabbing their attention, and even making a quick sale. Most importantly, it will inspire them to peruse the rest of your store.

Keep in mind that you don’t need to clutter the wall with all of your top-selling merchandise. Instead, devise a theme that will appeal to your customers, such as a wall with high-demand products, or a wall with discounts. You can even combine the products with brand messages in order influence their decision-making process through the power of storytelling.

Offer Quick Checkout Options

Many store owners now offer state of the art point of sale systems to aid the customer with faster self-checkout. According to TopPOSSystem.Com, retail stores that changed their design to include point of sale system saw a sales increase of 25%. 

Design shelving and displays with functionality in mind

Functionality is the key to effective store design, as the products you display should not only be within easy reach, but should also be stored safely and preferably without cluttering the interior or making perusing a cumbersome chore. Needless to say, this is a delicate process in which you will need to experiment with different shelving options to suit your needs.

Once you have measured the amount of space you have available for your merchandise, you can research the types of industrial storage shelving in order to find the best storage solution for your layout and the amount of space you have to work with. Be sure to use industrial-grade shelving for all cumbersome items that need to be stored in a safe way with no risk of falling on the unsuspecting customers.

Guide your shoppers on a journey

The modern shopper wants and needs to be guided on their shopping journey. If you don’t carve a path for them through your store, they’re either going to miss out on some of your amazing products, or they’re going to get confused and walk away. Needless to say, you can’t let this happen if you want to make a sale, and more importantly, generate repeat customers.

To achieve these goals, you can start by placing furniture, ads, road signs, as well as racks and displays to help your customer navigate the maze of merchandise and devote their full attention to every aisle. Provided that the path has started at the wall to the right, you want to guide your customers along the racks to the back of the store, and then counterclockwise along the left side and towards the exit. However, this doesn’t mean that you shouldn’t position strategic focal points throughout and even “speed bumps” that will make the slow down and stay engaged.

Emphasize personal space and comfort

There is an interesting phenomenon in the retail industry, popularly known as the “butt-brush effect”. In essence, people do not want to brush their respective derrieres with other customers, and they will even refrain from venturing into certain parts of the store if they think that these space is too narrow for comfort. This common design mistake will leave the area deserted and the merchandise within, unsold.

To prevent losing money on this simple design tweak, just make sure to put your customers’ comfort first. Broaden the aisles, declutter the racks and shelves, and create plenty of floor space to prevent the dreaded “butt-brushing”. This might be a difficult task, especially if you have plenty of merchandise on your hands, but it will nonetheless prove essential for the overall customer experience in your store.

The contemporary retail store design aims to simplify the shopping journey, influence the decision-making process in a positive way, and generate recurring business for your brand. Use these essential design tips to appeal to the modern customer and take your retail store to new levels of success.

Local Branding

The Definitive Guide To Getting Your Commercial Pilot License

Getting a commercial pilot license is quite essential if you are looking to begin a career as a pilot. But first, you need to understand what a commercial pilot is and what they do.

So many people make the mistake of considering every commercial pilot as an airline pilot. While an airline pilot can be considered as a commercial pilot, not every commercial pilot can be considered as an airline pilot.

There are many opportunities laid out for commercial pilots. A commercial pilot can be a tour pilot, cargo pilot, corporate pilot, or even a pilot flying for the government. In fact, there are commercial pilots that are Certified Flight Instructors (CFI). They can also be ferry pilots, backcountry pilots, or glider tow pilots.

Basically, a commercial pilot is someone who is certified by the FAA to legally charge people for flying services. An airline pilot, on the other hand, flies for an airline or a regularly scheduled carrier.

A person with a commercial pilot license can fly for anyone and charge money. However, if you want to start flying for an airline, thereby becoming an airline pilot, you will have to meet some additional requirements, such as obtaining the Airline Transport Certificate and working for some certified operator before being able to charge money.

Generally, commercial pilots are tasked with the responsibility of flying an aircraft. However, they have other job duties including, air traffic control communications, controlling and operating the plane, navigating the aircraft, ensuring that the plane is well-balanced, and monitoring gauges.

Career Essentials

  • Degree Level – To get your commercial pilot license and become a commercial pilot, you don’t necessarily need a degree. However, there are some airlines and employers who may require that you have at least two years of college or a bachelor’s degree.
  • Experience – To be considered as a commercial airline pilot, you must be at least 21 years of age. And you must have logged at least 1,500 hours of flight time.
  • Key Skills – You must have good communication skills, great health, and an excellent vision. Your aeronautical knowledge must be sound too.
  • Licensure and Certification – You must pass the practical test for licensing, which is usually set up by the Federal Aviation Administration (FAA). Certification is needed in order to work for commercial carriers. You also need to have logged at least 250 hours of flight time.

How Exactly Do I Get My Commercial Pilot License?

Assuming you have no flying experience, which is usually the case for most prospective pilots, you need to take the steps below in order to fully become a commercial pilot and also have your commercial pilot license.

  • The first thing you’ll need to do is earn your Private Pilot License, otherwise known as PPL. It is the first step and it provides you with the freedom to fly a single-engine aircraft under the Visual Flight Rules (VFR).
  • The next step involves earning your Instrument Rating (IFR), also known as Instrument Flight Rules. With the IFR, you’ll have the ability to fly in bad weather.
  • Once you are through with that, you’ll move on to the Multi-Engine rating. With this, you’ll be able to fly multi-engine aircrafts.

To begin the next step, you must be at least 18 years old, and you must also hold a 2nd Class Medical Certificate. If you meet this requirement, you can go on to:

  • Acquire your Commercial Pilot Licenses, otherwise known as CPL. You’ll need to have logged at least 250 hours of flying time, take your written FAA exam, and pass your FAA check-ride. The 250 hours of logged flight time needs to include fifty hours cross-country and 100 hours as a Pilot in Command (PIC).

When you’re done with your CPL, you can now build hours towards attaining your ATP in order to become a CFI. Becoming a CFI usually requires that you take additional steps.

If you plan to work as a commercial airline captain in the United States, you’ll need to build 1,500 hours of flight time. And working as a CFI is one of the best ways to build more hours toward that goal.

Additionally, before you can be allowed to fly commercial passenger aircrafts, you’ll need an ATP license. And to get the Airline Transport Pilot license, you’ll need to have logged 1,500 hours of flight time. One of the better options for getting licensed to fly and begin applying for positions is to attend a commercial airline pilot flight school like AeroGuard Flight Training Center or another elite program in the USA.


That’s all to getting a commercial pilot license. All you have to do is engage in pilot trainings, such as maintenance, maneuvering, and communications, log 250 hours of flight time, and pass the FAA practical tests, which would involve a number of operational tasks, exhibition of your flying skills, and your ability to meet industry standards.

You’ll also need to pass a written test, which you’ll use to demonstrate how knowledgeable you are concerning the regulations, navigation, and safety of aircrafts.

Local Branding

Office Design: What Does It Say about Your Brand?

Image source


Stretched thin between trying to stay above the surface and deciding on the right marketing approach for their products or services, not many startup owners have time to consider what their office design says about their brand. However, when it comes to the appearance of the office, there’s rarely a second chance. The moment a new client or potential partner walks into your place of business, the impression they get directly translates to you as an organization. The question, however, remains whether you are making the desired impression?

More than meets the eye

At this point, you need to clearly define what message do you want your office to send about your brand. Would it be a statement of a strong and energetic enterprise? Is there an element of clockwork precision, planning, and organization? Does the place look like it attracts goal-achievers? Perhaps the target clientele is family-oriented, so you want to stress your origins as a family-run business. When considering the details of your office design, you need to account for every inch of your space, as all those details reflect your brand’s values, culture, and core beliefs.


Before visitors even enter your place of business, it’s important they have a prelude of what they’re going to see. The entryway, together with the company parking, walkways, and landscaping needs to be clean and inviting, but also to reflect the seasonal mood and festivities. Add decorative items to make it more welcoming. When coming for the first time, people don’t know what to expect, and if the entry area is poorly maintained, the initial tone would be a wrong one.

Reception area

As new clients step into your reception/waiting area, the first thing they’ll notice is its appearance. If you want to impose a serious no-nonsense tone, opt for a dark hardwood desk and chairs. However, if you accent them with bright colours, you automatically infuse the setup with a sense of humour, making the whole place warm and welcoming. On the other hand, bright coloured furniture and wall treatments will paint your company’s portrait as vibrant and lively. On top of it, the kind of furniture, colours, and logo display have a big role in perceiving your business as more or less successful.

Traditional or open plan?

A traditional arrangement with private offices and cubicles always convey an image of privacy and confidentiality. While in creative industries this might be perceived as unwelcoming and unimaginative, it suits perfectly for insurance, financial, and security business niches. An open plan is more suited for companies that want to emphasize their flexibility, cooperative values, and sharing which they aim to invest in their business. If you are not sure which approach to use, consult a construction company which specializes in design and construction of commercial developments with aesthetically appealing outcomes aimed at maximizing your returns.


The way your office looks from the outside is just as important as its interior design. Current trends for exterior facades propose the use of lightweight aluminium cladding, comprised of a fire-resistant core with non-combustible minerals sandwiched between two aluminium sheets. In addition to meeting rigorous safety standards, the use of aluminium composite panels is also cost-effective and low-maintenance, and with a practically unlimited colour range that is available today, you can easily incorporate it into your brand identity.

Transitions and lights

The way one space flows into another makes a big difference in how your business is perceived. When a visitor to your space is met with a glass door, they subconsciously see transparency as one of your core values. The more they are able to see your business in action the more they are likely to trust you with their money. The lighting also plays an important role. An office that offers bright, but layered and non-invasive lighting brings on liveliness but also a degree of sophistication.

Office greenery

In order to present their business as environmentally conscious, many offices bring the outdoors inside by resorting to living walls, water features, skylights, and other elements that create an atmosphere of growth and natural cycles. In a simple variant, you can add greenery to your office by choosing office plants which apart from purifying the air, reduce stress and absenteeism. Succulents, for example, are perfect for office environments as they thrive in dry areas, which means their leaves won’t wither in case someone forgets to water them two days in a row.

The way you design your office interior not only advertises the inner culture of your company but also affects how your brand is seen among many others. For your employees, the office design can increase their productivity and efficiency, while for your clients, a positive impression of your space will reinforce their faith in your brand and organization.

Digital BrandingLocal Branding

5 Things That You Need to Invest in When Starting Your Business


Starting a business is hard, but fun. It’s a dream for many people who want financial freedom and a vehicle to express their creativity while making a living. Whatever your goals area in launching a new venture, here are 5 things that you need to invest in right away early in your journey.

1. Invest In Yourself

New entrepreneurs sometimes forget that they are their business. It’s a direct expression of who they are as people and as business owners. Your business will reflect your values and your level of competency.

Leadership expert John Maxwell talks about the Law of the Lid. It’s a principle that essentially states that your organization’s effectiveness cannot exceed the leadership ability of the leader.

One area you should invest in yourself in first is in business acumen. That is the ability to understand finance and make good business decisions.

Many entrepreneurs are really great at their market and product. They know exactly what kind of styles their apparel customers want in their niche market. They know what kind of widget the companies in their industry needs. But they don’t often know how to run the finance side of running a business.

Roughly half of all startup business in the US fail in the first 5 years. Most don’t fail due to lack of demand for their product or even from not making a profit.

Most fail because they run out of cash. Essentially, these business owners don’t know how to manage their cash flow. Cash management is a real skill set, and it’s something that can be learned.

In addition to business acumen, other areas for investment include marketing, sales, leadership, and communications. Even as you grow, leaders should be readers. Never stop learning.

2. Invest In Your Team

Great companies are built on great people. That means you must invest in your people.

Developing and training is a vital part of employee engagement. You don’t want robots working for you. You want human beings that can problem solve, come up with creative ideas and make their own good decisions for the benefit of the company. That doesn’t happen without development.

Ongoing coaching is invaluable as well. People need regular feedback, encouragement, and direction. If you want your employees to grow and contribute well, you must water them with training, coaching, and affirmation.

3. Invest In Quality Branding

Investing in good graphics and marketing material early on will pay great dividends as you launch. A great logo can do wonders for making your business look credible, professional and reliable.

Even if you have to pay a graphic designer a lot of money, it’ll be well worth it. This is especially if you’re doing a consumer retail business.

For example, if you start an apparel business, good design is a baseline need. You can just consider it the startup costs of starting a clothing business, because your company can’t even launch without good graphics.

Shoddy graphics is a sign of a company that operates haphazardly and an indication that the business won’t last long. No one wants to do business with a loser.

4. Invest In Social Media

Social media has leveled the playing field for small businesses. It provides a very inexpensive way for brands to get their message out to the masses.

Investing in it early on will get you started on the long journey of gaining followers and becoming an influencer. It takes time for brands to get recognized and trusted on social media, so starting early is important.

5. Invest In Website SEO

Another aspect of marketing you should invest in right away is a website with good SEO. It takes time for Google and other search engines to trust a website enough to rank it. It also takes time to gain page authority for search engines to rank it high on the first page.

The age of the website matters when it comes to SEO. As Sewport CEO Boris Hodakel likes to say, “Starting small and niche doesn’t mean your business will stay that way.”.

When you have this type of long term view of your business, you’ll want to start building your SEO right away. You’ll instinctively know that getting ranked high on Google, although won’t pay off in the short term, will have lasting effects as you grow.

Early Investments Pay Off

There are a few things that can’t wait for later. These are the things that are foundational to the success of your new business and well worth your time and investment early on. It’ll set you up for short and long term success.

Local Branding

Everything You Need to Know to Prepare for Surgery

When doctors start mentioning surgery, it causes fear and confusion in many people. However, every day, thousands of people undergo surgery that saves their life or improves it tremendously. In order to have a smooth procedure and fast recovery, here are a few things you have to consider and take care of before your surgery.

A healthy lifestyle as a part of an everyday routine

The time period before your surgery can be quite stressful. However, in order to be in top shape for your procedure, make sure to be as active as you can, eat well and get plenty of sleep. Smoking can cause respiratory problems and make your anesthesia and surgery recovery harder, so if you’re a smoker, try to stop, even if it’s just for a few days before the surgery. All other steps will be taken care of by your medical team—you only need to pay attention to your health and wellbeing so you’re physically and mentally ready for your surgery.

Try to inquire as much as you can about the procedure

If you don’t like going into things without knowing what to expect, make sure to read about your procedure. Specialists like Dr Timothy Steel post short surgery videos and written explanations of the entire operation, so his patients can know exactly what to expect. You can feel more relaxed and excited to undergo the operation when you know more about the procedures. However, if you know you’re squeamish, it’s better to stay away from such content and put all your trust in your surgeon. They know what they’re doing!

Avoid surprises

For some, surgery is a very smooth experience, while some tend to feel groggy, confused and nauseous after an operation. If this is your first surgery, you probably don’t know what to expect right after you wake up from your anesthesia. Muscle aches and sore throat are all normal and usually disappear shortly after the surgery. You can even get medication to relieve the pain and discomfort once you’re in the recovery room. Starting to move as soon as possible is very important to your recovery. Nurses will encourage you to get out of bed and take a few steps once you get stable. It is normal to feel tired and weak at first place, but as you continue to move, your body’s functions will return to normal.

Organize your commitments

Try your best to take care of your immediate commitments that might be waiting for you when you get back from the hospital, in order to be completely dedicated to your recovery. Arrange some time away from work and ensure you don’t have any upcoming family, friends and other commitments. Also, if your home is going to be left empty for more than a week, you might need to hire someone to pick up your mail, water your plants and walk your dog. Depending on your time spent in the hospital, they even might need to pay bills and handle other things while you’re away.

Ask for help

Organizing post-surgery care is also important. It’s great to find someone to cook for you, hand you things and help you get dressed because you probably won’t be able to take full care of yourself when you get home. Some surgeries also require you to take care of your incision, so if it’s in a hard-to-reach spot, you’ll need help with that as well. Having someone by your side is also practical in case you experience any issues like fever, bleeding or nausea. Your aid can contact your health care provider and get advice on further steps.

Now that you know how to prepare for your surgery and what to expect when you wake up from anesthesia, you can go to your surgery fully concentrated on your recovery. With some good planning and prep, you’ll be back to your old self in no time!


Local Branding

8 Personality Traits of a Successful Salesperson

In sales, nothing is perfect. However, there are some ways that you can be a successful salesperson, and one of them is possessing and cultivating certain traits that make you stand out from the others. Here are eight personality traits successful salespeople possess.


1. Resilience

One thing’s certain when you’re making sales – you’ll get rejected a lot along the way. Rejection is inevitable in this line of business, but the successful salespeople learn how to get back up. This personality trait is called resilience to rise above failure.

Above all traits, it’s crucial that, as a salesperson, you must have the resilience to survive the world of sales. For example, when selling cars, you most likely won’t be able to sell to the first ones that you meet. So, you need some resilience to be able to get past your failures and move forward.


2. Conscientiousness

The most successful salespeople don’t only care about selling for the sake of selling. What makes them great is their high level of conscientiousness. This means that they have a very strong sense of responsibility and reliability. They put their work to heart and make it their goal to provide the best service. By having a conscientious personality, you can build strong professional relationships and loyalty with your clients.


3. Adaptability

Many things happening around the world affect your business and your sales. When selling, you have to know the different market forces, economic conditions, and political issues while being able to have a feel of the client’s quirks and motivation to make a purchase. This almost happens simultaneously, and a successful salesperson would know how to adapt quickly and navigate through this.


4. Drive

Top performers and successful salespeople have a common trait, and that is being driven either by achievement or other meaningful things. Salespeople who have a goal in mind and do everything to achieve it are bound for success. By having a goal-oriented and driven mindset, they are able to strategize their ways of selling to be able to close the deal. Whether you have experience in sales or not, having a driven personality will make all the difference. Because of this trait, you’re also able to be the best version of yourself.


5. Confidence

Confidence is key to closing sales deals. Every successful salesperson believes in the product they’re selling. You have to exude confidence when marketing your product or service so that your client will believe you and buy from you. If you don’t believe in your abilities or you’re unsure of your product, it will definitely show in your dealings and presentations, and your performance will suffer.

6. Good Listener

Another personality trait of successful salespeople is their ability to listen attentively. An example of a lousy salesperson is one who keeps on talking, monopolizes the conversation, and forgets to listen to the client. Salespeople who listen to clients are able to provide solutions to the problems of the customer and satisfy their needs and preferences through their product or service. So, make it a point to listen to your clients before you aggressively push your offerings.


7. Approachability

People skills or soft skills are vital for someone in the sales force. In your day as a salesperson, you’ll encounter a lot of people and will need to talk to them. You need to be accommodating to the people you meet for the first time and understand their specific needs immediately. By being approachable, customers won’t be intimidated to talk to you and be more trusting.

8. Hardwork

Successful salespeople understand that closing the deal isn’t the end of a sale. Along the way, the client may have another problem, and a good salesperson is always ready to help him out. Following this stride, you must be hardworking to be able to accommodate all of the concerns of your customers.

You must provide an end-to-end service for your clients so that they’ll be satisfied and come back to you for future sales. As a bonus, if your client is pleased with your service, they can recommend you to their family, friends, and coworkers. This is how most successful salespeople made it big in the industry – through word of mouth and recommendations. Think of these as some kind of brand marketing program for you.


The personality traits listed above are what separates a successful salesperson from an average one. Acquire and enhance these traits in order to make a name for yourself in the competitive world of sales.

Local Branding

How to Inspire Your Restaurant Staff to Work Harder

Running a restaurant is hectic, stressful, and, sadly, often unsuccessful. All ways to add calm and structure should be embraced right away. With this in mind, here are some methods you can use to keep staffing at your restaurant organized.

Make Use of the Latest Tech

Using apps to order food is the latest trend, but there are apps developed especially for restaurants themselves so they can keep their staffing organized and even significantly reduce labor costs. When things run smoothly behind-the-scenes, everybody’s job becomes easier to do. You can use the latest employee mobile scheduling apps as a means to automate scheduling and streamline communications with your whole team, a win for everybody.

These apps can reduce the time it takes to make a schedule of 80%. This eases frustration and means employees have more time to work where they’re most effective. It is comprehensive of leave requests, availabilities, and group chats so that you can easily contact your whole staff if a shift needs to be picked up in an emergency.

The interface is intuitive for everybody to use, and integrates easily with Point of Sales systems commonly found in North American restaurants. It can also forecast labor costs, and provide managers with a log book function so they can all be kept on the same page.

Give Willingly

Your staff deals with customers who may get angry about the food or the service, rightly or wrongly. If a customer has a complaint, your staff should be preemptively given permission to offer them something on the house, like dessert or a drink. This empowers them and relieves them of the pressure they’d feel if they had to bear a customer’s anger without having the ability to placate it.

Even if a mistake is made, no employee should ever feel like they need to cover for it out of their pocket from their tips or docked salary. To begin, this may be illegal depending on the conditions, and the money to be paid will come from your end, but think of it as a worthwhile investment in bolstering your frontline workers and ensuring your customers are satisfied.

Motivate Via Friendly Competition

Rewarding your staff is a classic motivator. You can set up a prize for the employee who reaches the highest sales targets. You can offer an extra paid day off to the winner, or something fun that doesn’t cost money, like naming a menu item after them. Be creative.

Get to Know Them

It’s sad when any employee feels alienated from the job they’re doing, and you want the people who work for you to feel driven to do their best. Asking questions about their live shows them that you don’t see them as merely a waiter, a busboy or a cook. You don’t have to undermine manager-employee boundaries, but developing a personal connection with the people you work with (besides being a lovely thing!) brings a human element to the job which may make them more likely to dig in and grind when there’s hard work to be done.

These are just a few methods to inspire your staff, and there are others. But try these out, and your restaurant will see positive results in no time.

Local Branding

Tips on Choosing The Right Pens for The Right Occasion

Gifting a pen can indeed be a task. There are so many factors that you have to consider. Should you go for a ball pen or an ink pen? What color should you opt for? Would your gift match the personal style of the receiver? Likewise, there are so many things that you need to take care of. Here are some tips which you can find helpful while choosing the right pen.

Whom are you gifting?

The type of pen you choose depends upon the person you are gifting it to. Your male friends would prefer a chunky pen that is easy to hold. A heavy pen also gives a sense of control. If you are not directly related to them then opt for something that has a classic design as well as finish. Go for materials like sterling silver. On the other hand, if you are buying a pen for a woman then go for stylish and elegant options. Lightweight pens that are sleek would really appeal to a woman. You may choose the color if you know her preference. Otherwise go for a golden, silver or even black colored pen. Many companies keep the color of their promotional pens neutral so that both men and women can use them.

How old is the person?

If you are buying a pen for a child then we recommend opting for an ergonomic design. This will help the little one is holding the pen properly. Go for a robust design that can last longer. The same goes for people that are too old. Ergonomic pens are your answer! Although if you are gifting someone who is middle-aged then there is scope for experimenting.

The profession of the giftee

A pen is mostly used in the corporate setting. The job role of the giftee will help you find the perfect fit for their ambiance. A classic pen with a minimalistic design is ideal for a professional setting. The traditional corporate jobs usually prefer pens that are formal. You may gift a fountain pen if the person has a profession of a lawyer, doctor, director or any authoritative figure. Parker pens are also a great option for such people.

Similarly, students and teachers use the pen for a really long time which is why you should opt for comfort. See if the brand you have chosen is popular for its comfortable grip and durability. Those who are designers and artists would appreciate luxury pen brands. You can easily gift them with pens that are designer and full of detail. They are sure to appreciate your efforts. For those who are frequent travelers, a pocket-sized pen would work wonderfully. Opt for a type that does not leak like a ballpoint pen.

Personal Style

The type of pen you gift also depends on the personal style of your giftee. Your recipient could be fashionable, classy, reserved, serious, or gadget-obsessed. You must find the right type of pen for your giftee. While studying the personality of the giftee just try to look for gifts that would match their personal style. Look at the way they dress and the things they use. This will give you a fair idea of what to gift.

What is the occasion?

What you choose also depends on the occasion. If it is a wedding then gift feather quill pens. Silver or golden fountain pen would be great for an anniversary. If you are gifting a colleague or associate then go for a traditional gift. Fountain pens are perfect when you want to emphasize luxury.

Thus, with the help of the above tips, you can choose the right pen to gift. You may also consider engraving the pen for your brand merchandise. Engraving the name of your company is a great way of brand promotion.

Local Branding

What to Consider When Designing Your Business Card

The Design

This is the most obvious factor and possibly the most important. It should grab attention, make an impression, and communicate who you are — all without being overwhelming. There are multiple important factors which will set you apart from the rest.   Who Is Your Audience?   This is an important consideration. A writer’s business card may have a white background with minimalistic design and information while hairdressers tend to favor black backgrounds and vibrant colors. Think about your target audience and optimize your design for them. What do you want them to think and feel when holding your card? What action should they take?

No Clutter

A customer confused is a customer lost. Focus your attention on the information you want to get across and don’t include unnecessary things — rather include a link to your website where the client can gain more information. Keep in mind that less is more and make it easy on your prospects.

An Effective Logo

We mentioned that less is more but if you have a unique and eye-catching logo, it may be a good idea to incorporate it into your design. That said, “unique” doesn’t mean a ton of extravagant colors and a complicated design. The only people who could possibly get away with that are artists and graphic designers.

The Back

A card has two sides and using both is advisable. This will give you a chance to put a logo or name with your business description on one side, while developing contact information etc. on the other. In addition, it will help to keep your card clean, uncluttered, and simple to navigate.  On the other hand, if you leave your prospect with a blank side, they may be tempted to take useful notes on your product or service for future reference.

The card itself

The physical card will make as much of an impression as what you put on it. There are a few options to consider before taking your design to a printer. And, if you’re in need of a printing company, JoinPrint Printing offers some great business card advice and solutions.

Paper thickness

Thicker paper speaks of quality and generally leaves a better impression than a flimsy little thing. Leaving a potential customer with a bit of weight in their hands may just make them look twice. How thick you go however, will depend on the kind of work you do (if you’re in construction or engineering, thicker is better, but don’t leave your prospects with a brick in their pockets).

Size and shape

If you’re in the real estate industry, you may be tempted to give clients a little house-shaped piece of cardboard to consider. While this will leave them with something unique, it may not communicate professionalism. A card that’s too small will be easily missed or lost. In contrast, a card that is too large might be impractical to handle and end up in the trash.    In general, sticking with standard business card shape is effective but there are some exceptions. The mere act of presenting someone with an unconventionally shaped card could leave them with a lasting impression.

Finish to gloss or not to gloss?

Glossing will give most cards a sleek, finished look. However, it works best on darker colors. Bright colors may benefit more from a matte finish and gain some extra edge.    Other finish options you may want to consider includes varnish, spot UV, and embossing. In the end, your card should communicate who you are in an effective and professional way and convince prospects to take action.

Local Branding

What Is The Significance Of Promotional Products in Today’s Market?


All big cities have thousands of brands competing with each other for gaining the attention of potential customers. Traditional marketing and digital marketing are no longer enough to secure the market. People need to see more than glittery signboards and flashy TV commercials. They need a taste of the “real deal.”

In the world of digital marketing, every company faces one significant disadvantage – the lack of tangibility. Customers may enjoy the advantage of shopping from the comforts of their home or taking a quick shopping break during their office lunch hours, but they miss the good old practice of judging the quality of products through touch and feel. Many brands are now thinking about giving away promotional products to increase their market presence and boost their tangibility.

Answer this question honestly – are you using a branded promotional pen in office? If not, do you have branded coasters, journals and promotional t-shirts at home? Every 21st-century shopper has a myriad of branded promotional products in their wardrobes and cabinets. Promotional products boost the visibility of a brand. According to a Forbes study, the brand recollection rate for promotional products in New York City is almost 85%. It is incredibly higher than the recollection rate of banner ads and print ads. Print ads are everywhere in NYC, and that contributes to the significantly low brand recall.  Promotional products in NYC help in planting the seeds of curiosity and interest that prompt the recipient to search the brand later. When a person wears or uses a promotional product, the average passersby and the co-workers take notice. It prompts the other people to search the brand as well.

What are the advantages of promotional products?

In a world of online stores and service websites, personal touch has become crucial for almost every customer. Promotional products can help you reach out to your consumer groups better than any online campaign and paid advertisement campaigns your competitors have launched –

  • Improved market reach – Most importantly, these promotional products empower a brand by creating the perception of high value among the recipients. When a business buys promotional products in bulk, they invest a nominal amount. However, the recipients are not aware of this small investment.
  • Building dedicated groups of customers – When the consumers receive a complementary product with a touch of personalization, they are likely to believe that the products are expensive.
  • Improved brand reputation – Research shows that giving away promotional products of standard quality and a touch of personalization boosts the reputation of a brand.
  • Increases the credibility – Customers are likely to view the brand and its products with improved reliability. The small touch of tangibility can go a long way to establish a mark of quality for any new brand operating online or launching a new storefront in New York.

Why is working with experienced marketing professionals imperative for promotional marketing campaigns?

If you step into any doctor’s office in NYC or visit the average middle-class home, you will notice tens of different branded promotional products. The chances are that you have been using a promotional product like that for weeks without even realizing it. It can be a coffee mug, coaster, pen, notepad or mouse pad. Why is it that some promotional products blend right in with the rest, but only a few stand out amidst the clutter? The answer is customization. The key to drawing the right kind of attention to your promotional products is by customizing them adequately. Anyone can stand on the corner of the road and give out pens and coasters, but the brand that can leverage the products to establish their identity have chances of reaching their target demographic.

The right colors, logos and identifiers play significant roles in reaching the target market. If you are thinking about launching your promotional campaign, you need to visit the best promotional product design company in NYC for guidance. Consumer psychology plays an integral role in the selection of product types, colors and logo typefaces. Thus, always ensure that you have a strong marketing team by your side while beginning the initial phases of planning.

Promotional products boost the “aided” recall value of a brand. This principle of marketing leverages a simple trait of customer psychology. When a consumer receives a free product, he or she will use it for a few days. For example – you receive a complimentary pen or umbrella from your go-to stationary brand or outdoor accessories brand. You are likely to use these articles till they last and if you enjoy the product quality, you are highly likely to seek out the same brands when you are in the store the next time. By using promotional products, any brand can increase their impact on their target consumer groups. They can improve their aided and subsequent unaided recall, as well as improve their market presence over time.