Category: Local Branding

Want To Increase The Space In Your Office? Mezzanine Floors Can Help Make Space

Steven on January 17, 2020

Your business is scaling up, but your workspace isn’t! Does your office feel congested? How would you manage all the piles of goods and employees in such a constrained space? You need not move the premises or walls to increase the existing space of your office or your warehouse. Instead, a mezzanine floor could do it for you!

A mezzanine floor is a flexible intermediary floor between two levels of a building. In simple words, it is a partial floor. You could use it to install any number of stories in your office. It also serves the purpose of specialised barricades, awnings, walkways, customized staircases, or up-and-over pallet safety gates.

Mezzanine services and designs are framed according to the demands of each particular company. In this article, we look at some of the most prominent reasons in favour of a mezzanine floor for your growing business:

No need to relocate

Mezzanine floors increase the space of your office by adding another floor between your concrete existing floors. This technique gives your office more area to operate in, by utilizing the height of the ceiling above. Relocation could cost you a lot, plus, your existing clients may have a hard time adjusting to the change in your work location.

Apart from offices, even your warehouses can benefit from the use of a mezzanine floor. A good mezzanine floor confers a firm base to bear heavy weights, assuring the safety of the goods and your warehouse workers. Therefore, you should only trust high-quality mezzanine floors, when the question of upgrading space arises within a warehouse. If you are looking for more storage options in your existing warehouse, we recommend you consult specialists such as Advanced Warehouse Structures, who can help you make the most of your vertical and horizontal capacity.

Split sections

Mezzanine assists in separating different sections of an office by relocating them on different floors, while also keeping them together. You could always use mezzanine floors to keep complimentary departments together on the same floor, without either one blocking or restraining the space for the other. In your warehouse too, you could use it to stock the items that usually get shipped together.

It’s easy

Mezzanine solutions when backboned by the experience and knowledge of experts are the easiest way to redo your office space. For an expert, their installation is easy and convenient. Moreover, you can always get the mezzanine instalment removed or adjusted, as per your needs. Compared to other alternatives that could help you increase your storage, mezzanine flooring is extremely quick and causes the least disruption in your routine.

They look great

Along with the benefit of knowledge and experience of experts, another reason which attracts companies to choose Mezzanine is the trending designs that they offer. They would make your additional floor stylish and modern, giving you a bespoke solution to your space problem in your office. Apart from the stylish and trending designs, they would update the extra space in your office with the scientific methods so that your employees could feel comfortable.

An affordable solution

Apart from all the mentioned benefits, the most appealing one is the benefit of low investment. With a new office, there would be a huge investment going into the security deposit and rent. Every business has a limited financial capacity in its nascent stages. The fixed capital for any business can’t be compromised; neither can you purchase the machinery at a lower price, nor can you deduct the salaries of employees. So, when the question of extra space arises, why not choose an affordable option? Compared to the rental’s cost, the cost of a mezzanine installation is nothing.

Local Branding

10 Best CBD Packaging Designs

Steven on January 12, 2020

What is CBD? What are the trends in CBD packaging?

CBD or cannabidiol is one of the many components of the Cannabis plant. A lot of noise is being heard about CBD, and many are curious about its effect on the human body. There are several ways to consume this compound, and it includes inhaling of cannabis smoke or vapor, as a spray into the cheek, and by mouth.

You can have it as oil which has CBD as its only component and not THC or Tetrahydrocannabinol. Even in the past, the cannabis plant is generally used as a cure for some illnesses. Until now, ongoing research and studies are being conducted to verify the benefits of these plants.

The origins of CBD

CBD gain popularity because of its helpful claim to treat anxiety and chronic pains. Luke from [Health Rebels] says that that it can help patients with insomnia so they can sleep better. It is also found out that it can also help to cure several kinds of skin problems. It is also believed to improve skin complexion and make your skin healthier.

The benefits of Cannabis plants attracts a lot of people to try CBD products available in the market. This will, in turn, can trigger an increase in the demand which businesses can take advantage of. As of now, there is a steady increase in CBD products in the U.S, which come in different CBD packaging, uses, and effects for its buyer.

Cannabis production

Types and Strain Of Cannabis

People are usually confused between the types and strain of Cannabis. In a brief explanation, the cannabis plant can be divided into three subspecies: the Cannabis Ruderalis, Cannabis Sativa, and Cannabis Indica. The ruderalis is not usually bred since it has a smaller size, and its medical potency is not as significant as the other two. On the other hand, sativa and indica plants are the ones being bred by growers due to their ability to be used in medicines and other industries.

The difference between Cannabis Indica and Cannabis Sativa lies in their anatomical characteristics and the physiological effects they produce. The sativa plants are usually longer in height, and the branches are thinner compared to the indica species. In contrast, indica species are shorter and bulkier-looking, with its leaves appearing broader and thicker than sativa species. In terms of effects, indica species tend to make the body relax and decrease its energy, which gives like a “body high,” while sativa stimulates the brain function giving you the feeling of “mind high.”

Here are other differences of Sativa compared to Indica species:

Sativa plants require more time to grow fully compared to Indica subspecies.
Indica species have more odor that can be earthy, skunky or musty.
Sativa species tend to have fruity, sweet odor. The difference in the aroma is brought by the presence of terpenes, which is a compound found in these Cannabis plants.

Know Your Cannabis

It’s essential to understand not only the subspecies of Cannabis, but it’s also good to know that there a lot of Cannabis strains. Cannabis has at least 1,000 strains being bred by growers in different areas of the world. Strains or hybrids of Cannabis plants came to be by breeding different species of the plant, which aims to produce a new strain of Cannabis with more beneficial results than the parent plant.

However, different strains of Cannabis may have different results on the body. Users and growers must understand and familiarize themselves with these strains to make sure that they are growing or using the right Cannabis strain for your body or to whichever reason you want to use it.

There is a lot of available information on the internet and medical books on the different strains of Cannabis and its effect on the body that offers interesting information about these species. For example, Indica often has more CBD than others and Sativa takes longer time to flower than others. Here, you find out more information about one of these strains.

CBD oil packaged in glass with dropper

Top Packaging For CBD Products

Since the demand for CBD products has increased, many products have come out in the market, and the competition has become fierce. To gain more clients, a business must bring innovation and creativity in creating its own products. Aside from creating great products for consumers, it is essential to make a unique brand that will gain attention from the people. A well-made packaging will definitely attract consumers. It will make the business grow much better.

The packaging and its content are essential in creating the overall quality of the product; this will help in promoting the brand well. All the necessary information must be printed in the product’s packaging. Also, you need to choose the desired design with its color, shape, and sizes that will stand out in your customer’s view. It is especially true for Cannabis since there are still people who are not yet convinced of the effect of Cannabis.

Here are a few CBD packaging designs ideas you may want to try if you’re planning to sell cannabis products.

1. CBD Packaging With Illustrations

One thing you can do to promote your Cannabis product is to put a good illustration that shows the benefit of the plant to the body. Since these plants have also been used in illegal drugs, you have to tread carefully in making logos and illustrations that showcase the benefits of Cannabis.

Make sure you don’t put illustrations that product recreational uses of the. It is also crucial since social media platforms can be restrictive in terms of Cannabis ads and promotions.

Use of the leaf in CBD ads

2. The Familiar Leaf Logo

The leaf logo of the Cannabis plant might be a bit cliche for you, but its still an easily identifiable mark for CBD products. Since customers do not have a lot of time in screening products, a familiar leaf logo can be a great help to make people remember your products.

The leaf logo may be an overused icon, but you can always put a unique touch for your own brand, You can make the leaf logo stylized or make the with modernized appearance. Don’t hesitate to add some elements to make your brand unique and catchy to the eyes. Sone topnotch CBD selling companies have been using this kind of packaging design, such as Bionico and Lazarus Naturals.

3. The Use Of Green and Organic Design

Another best packaging design of popular CBD products is the use of color green or muted brown in their packaging. Due to these color combinations, the CBD products can appear very natural and organic to the customers. It would also be useful to add how the product is grown, which can showcase the natural root of your products.

Although the color is not many, most companies use this kind of design strategy to persuade the customer that CBD products produce good benefits to the human body.

Buying the right CBD oil

4. Leverage The Health Benefit of CBD With Health Symbols

Since people are now starting to see the medical benefits of medical marijuana and other CBD based products, businesses are trying to leverage that information and use it to promote CBD products. It is extremely beneficial when persuading customers who might still be hesitant in using the products due to its possible bad connotations with recreational drugs.

Companies are taking advantage of these health benefits by putting pharmaceutical symbols in their packaging design. It’s not uncommon to see the cross symbols or other medical-related logos on most CBD products.

5. Minimalistic Packaging Design For CBD Products

Keeping it simple is also the name of the game in most product designs. Most companies are taking the leap from striking logos to simple yet elegant packaging design. The same is true for popular companies that sell CBD based-products. Creating a minimalistic design for their packaging reinforces the idea that CBD can be used as a tool for relaxation and meditation.

The minimalist theme should not just apply to the design but also to the materials used for the packaging. More and more consumers are aware of environmental issues, and they want the brands they buy to take green initiatives. Hence, keep your packaging waste minimal by using an eco-friendly box for your CBD products.

This kind of packaging design has been able to appeal to the younger generation of clients successfully. It’s also a good thing since it can open the door for broader acceptance of CBD products in different age groups.

6. Play With Words

Some companies still package their CBD products with a clever reference to how it used as recreational drugs. By adding an explicit reference to its recreational uses, their products can appear fun and playful which can be an advantage if the company wants to stand out with the growing competition in the CBD industry.

Image source

7. The Use of Glass Packaging With Dispensers

Like how other natural oils available in the market, the use of small glass packaging is also becoming a trend in CBD packaging. These glass packages usually come with a dropper or dispenser to help the user get the right amount of CBD oil from the bottle.

It is also a popular CBD packaging design since it gives a similar impression when using essential oils. It’s a good packaging strategy as there is quite a growing market for essential oils nowadays.

8. Sustainable Packaging

It’s a well-known fact that people are now more conscious consumers than ever before. Due to this, the packaging of the different products has aimed to put sustainability as part of their strategy. The same can be said with CBD companies who now include creative packaging solutions in their CBD products.

Some of the few examples of this sustainable packaging strategy include the use of recyclable options such as metal cans, pouches, card boxes, and compostable bags.

CBD in cosmetics

9. CBD Packaging for Beauty and Personal Products

Beauty products infused with CBD oil have also been getting popularity due to its excellent effects and results. Thus, CBD has been added to create beauty care products such as cream gels, lotion, balm, and moisturizers. Due to this, a lot of packaging relies on the use of tubes, jars, and amber glasses which is ideal storage for these products. The use of amber glass with a dropper is a common packaging strategy as it can also block direct sunlight from the product.

10. Supplements

CBD can also be packaged as a supplement in the form of tablets, soft gels, capsules, and even gummies. This kind of packaging design is a popular choice for many topnotch CBD companies since its more convenient for buyers to buy CBD in this form.

Last Reminders And What To Look Out For In Packaging CBD

While FDA just has small information for the labeling of products using CBD, businesses should follow the administrator’s basic mandatory requirements.

The FDA required food label should have the following parts:

● General food labeling
● Name of the food.
● The net amount of its content
● Ingredients
● Nutrition labeling.
● Claims

The FDA required a supplement’s label should have the following parts:

● General dietary supplement labeling
● Identity statement
● The net amount of its content
● Nutrition labeling
● Ingredients labeling
● Claims.
● Premarket notification of new dietary ingredients

It’s better to put the name, address, and contact information of the manufacturer or distributor. Also, it’s important to know the different state has different rules regarding CBD products labeling.

Digital Branding Local Branding Personal Branding

7 Reasons Why You Need A Dedicated Marketing Campaign Management

Steven on December 17, 2019

Needless to say, the sales structure and funnel of a business is one of the most important processes for a business. It allows for a smooth transition from questioning to buying for a client in a way that incentivizes them to buy more. If structured correctly, the sales process of a business can lead a client to purchase something without them realizing they were in a sales process. However, as important as this is, the marketing structure of a business is arguably more important. Let’s think about it. Even if a business has the most proven sales structure in place, not having qualified leads come to that sales process wouldn’t make it effective. This is where the importance of marketing campaign management comes into play.

Campaign management allows for the oversight of a campaign to make necessary adjustments to attract the most purchase-ready clients. That said, there is one major drawback to campaign management that many businesses and their owners ignore. The drawback is that most campaign management processes that businesses have aren’t dedicated. Dedicated management of marketing campaigns takes the “dirty work” that goes into campaign oversight and allows a business to focus on other areas of improvement. As if that wasn’t enough of a reason to consider getting this process, here are seven more reasons why you need dedicated marketing management.

#1: It Centralizes All Marketing Processes

As any campaign manager would know, many components go into sustaining the success of a campaign. From managing ROI to predictive analysis, management can be somewhat overwhelming to manage. However, with a proven dedicated campaign market intelligence tool such as ScoutMI, these processes can all be centralized. In other words, this means that all your marketing processes can be streamlined to one management hub for easy control and interaction.

#2: It Can Be Personalized

Perhaps the most compelling reason why you need a dedicated marketing campaign management is that it can be personalized. Personalization and customization are two significant factors that aren’t present in traditional campaign management. As we can imagine, this slows down the management speed in which processes can be implemented in a traditional campaign. This simply isn’t the case with dedicated management.

#3: It Can Be Easily Restructured

One of the misunderstandings about dedicated management that pushes some businesses away from it is that there are limits to structuring. This stems from another misconception that dedicated management doesn’t offer the same control over a campaign than traditional management does. However, this couldn’ be further from the truth. One of the most impactful benefits of dedicated management is that it can be easily restructured at any point. This makes it easy for businesses that find their selves within an unexpected marketing predicament.

#4: It Can Be Efficiently Automated

Nowadays, most campaigns require constant upkeep to sustain success. However, the reality of the situation is that 24/7 maintenance of a campaign simply isn’t possible with physical managers. Nonetheless, rest assured knowing that dedicated management can be efficiently automated. Even better, they can be left on autopilot according to any time frame, campaign settings, and requirements you establish to meet the needs of your campaign.

#5: It Highlights Campaign Weaknesses

One of the main duties of campaign management is finding weaknesses within them and making adjustments to them. However, many of these weaknesses are found deep within the inner processes of a campaign. This makes finding weaknesses a tedious process for managers. That said, with dedicated management, weaknesses are highlighted so that you don’t have to go looking for them.

#6: It Factors In Competitive Analysis

Competitive analysis another necessary component of managing a marketing campaign, This process gives detailed insights as to what specific changes need to be made to overcome the competition. If only more businesses knew that dedicated management factored this process into their campaign oversight, it’s safe to say that more businesses would be persuaded by it.

#7: It Is A Cost-Effective Marketing Investment

As a whole, there is no reason not to get dedicated management of your marketing campaign considering it is a cost-effective investment to make. When we compare the returns it provides against any initial costs it takes to acquire dedicated management, the results are worlds apart. Overall, keep in mind that your competitors are more than likely using dedicated management to keep a competitive advantage over you.

Local Branding

Selecting the Ideal Patio Chair Covers: Tips to Consider

Steven on December 12, 2019

When the weather starts turning extremely cold during the winter season or the temperature starts going up during summer, it can become increasingly difficult to enjoy time on the patio chairs. Before you are shifting inside your house, it is your responsibility to ensure that you are protecting the furniture with the help of ideal covers. Severe conditions of the weather like wind, snow, rain, hail or ice, the blazing heat of the summer sun can be responsible for causing significant damage to your patio chairs with time. It is your responsibility to make sure that you are covering them so that you can extend their life. However, when you are choosing the ideal covers for your outdoor furniture, you need to consider certain important tips by globosurf.

Given below is a list of the important tips that you should follow.

Choosing your materials

The patio chair covers of low grades are not going to last for a long time and they will also not be able to protect your furniture from the weather conditions. The reason behind this is that they are made up of plastic or cheap vinyl. These materials are not manufactured for withstanding extreme temperature conditions. This is why you need to make sure that you are stressing on certain important qualities when you are purchasing your patio chair covers.

Make sure that you are choosing a durable and waterproof material for your patio chair covers. Also, ensure that the material that you are choosing is UV resistant so that it can protect your furniture against the extreme conditions of the weather.
Choose covers that are lightweight so that you can store them easily when you are not using them.
Choose only soft materials for your patio chairs, which will make sure that there are no scratches on your delicate furniture.

Choose the appropriate size

When you are choosing the patio chair covers, you have to make sure that you are looking for the appropriate size. When you end up choosing low-quality materials for your outdoor furniture, you will get to know that they also cover the furniture poorly. If the dimensions of your cover are not matching the dimensions of your furniture, it means that you have wasted money. You need to make sure that you are choosing custom fit patio chair covers. They are indeed going to be more expensive than normal covers but they are going to give you maximum protection during the extreme weather conditions. You should choose something timeless and elegant, as stated by https://www.huffpost.com.

Optional features

There are certain optional features that you should also consider. These special features include elastic hems, zipper closures, built-in pockets, leg ties and a lot more. These features will make sure that you can store the chair covers when you are not using them. Also, certain extra features are necessary to make sure that cleaning your patio chair covers becomes easy.

Conclusion

It is your responsibility to make sure that you are spending time to find out the best possible materials as well as the appropriate size for your patio chairs. Ensure that you are following the tips that have been mentioned above so that you can choose only the best covers.

Legal Branding Local Branding

How to Motivate eCommerce Staff

Steven on December 9, 2019

Each owner of the eCommerce goes through several stages in its development.

First, a person has a thought and a desire to create an online store and start doing e-commerce. After that, it is time to choose a niche for the online store, create a site, search for suppliers and conclude contracts with them. In the final, if everything goes well, the shop opens and starts working.

The first year of work for any online store is not easy. Especially if for its owner this type of business is “terra incognita”.

All this time, the owner of the online store must retain motivation to engage in the chosen business and strive to transform from a single employee to a full-fledged owner of commercial resources, sales from which will be carried out by hired staff.

At a new stage of development, when hired employees will appear in the online store, the business owner will have to think about what and how to motivate sellers, couriers and other employees of the online store.

If you, as the owner of an online store, think that the “labor exploits” of your sellers are inspired by the same incentives as you – this is a fatal mistake.

To begin with, feel the difference – you are a business owner who has gone from a vague idea that once originated in the head, to its implementation in the site and the entire infrastructure of the online store.

The seller who came to you to work, guided by completely different considerations: someone needs to start working, someone to feed the family, and someone just likes the process of trade and communication with customers.

All this should be taken into account if you think about how and what you can motivate the employees of the online store.

Why do you need motivation at all?

In any HR manual, you will find a definition of motivation as “what motivates us to take action”.

Let us also remind you that motivation is usually divided into two categories: material and non-material (gratitude, diplomas, titles like “the best seller of the month” and many other options).

Now you have to evaluate your employees and understand the incentives they are inspired by. As mentioned above, they are different for each person. Some are best motivated by money, while others are best motivated by an increase in the status or gratitude announced by the company’s management publicly.

To find out the hidden motives of your employees, which allow them to work more efficiently, you can use the questionnaire, when among the mass of questions there are those answers to which you are most interested.

If your store has at least 2-3 salespeople, it is quite logical to arrange a competition between them, having developed the planned indicators and those control points at which a person can claim a bonus. The main thing is that the conditions of the game were transparent and honest and did not change “in the course of the play.

The motivational scheme starts at the moment when your sellers exceed the plan.

Group of people on a business meeting late in the evening

Simple options for motivating online store staff:

The simplest way to motivate the employees of the online store (if it is a question concerning material motivation) – is a fixed salary plus a percentage of sales above the plan or a fixed bonus for overfulfillment of this plan.

The question arises, what percentage should you pay? Should I pay it off the turnover or sales? All these answers should be found by the owner of the online store, but Magento advanced reports definitely will help you. It is necessary to take into account only that bonuses, interest to sellers for overfulfillment of the plan and any other monetary incentives should be profitable, justified and paid from additional sales, and not to reduce your usual profit.

As for the intangible options for motivation, here the owner of the online store can show their own fantasy (taking into account the individual characteristics of their employees). As mentioned above, the most common option may be a competition between sellers or public gratitude from the management to the most distinguished employee this month.

Conclusion

The motivation of your employees allows you to reach new heights in your business and get additional profit, so it is worth thinking about the implementation of any motivation scheme for the staff of your online store. Remember that not everyone and not always motivates only money. Approach the creation of a motivational scheme creatively, try a few options until you find the most suitable one for your case.

Local Branding Personal Branding

Essential Tips for Designing Corporate Uniforms

Steven on December 9, 2019

With regard to corporate uniforms, designing can be quite a challenging process. There are plenty of factors to consider such as textures, colors, styles, fabrics, and even accessories. All of these play a huge role in the design process and it’s imperative that you get the perfect combination. Dressing your employees with comfortable, up-to-date outfits can help exude an air of confidence around them and this can translate to increased sales and productivity.

A well-designed corporate uniform not only benefits your employees, but it can also help improve your brand image. Company workwear is fundamental to the image you portray to your clients and you certainly want to leave a positive first impression. If it’s your first time designing uniforms or if you’re not quite sure how to go about it, here are a couple of essential tips you should follow to help you get started.

Comfort is key

Good looks are essential when designing corporate uniforms, but that doesn’t mean comfortability should be compromised. Ensuring that the uniforms fit the employee properly is just as important as how good they look when wearing it. When designing corporate uniforms, consider their work environment and the type of work they’re performing. You’ll want the uniform to protect your employees from the elements as well as offer them enough mobility when they start working.

The quality of the fabrics, the cuts, and the overall design will affect how comfortable the uniforms will be. If your employees are working in humid environments, breathable fabrics such as nylon and polyester are great for keeping them cool while at work. On the other hand, if your employees operate in colder temperatures, thicker fabrics like wool and cotton will help keep them warm and insulated. In terms of fit, it’s best to get an accurate body measurement to ensure that the uniforms fit properly.

Your employees will be able to focus more on the task at hand if they’re wearing uniforms that look good and are comfortable to wear. If not, they’ll end up getting stressed over how horrible their outfits are, which can lead to decreased motivation and productivity at work.

The quality of the materials matter

Some companies use poor quality materials when designing uniforms as a cost-cutting procedure. And while that may initially save you money, it’ll do more harm than good in terms of the overall productivity of your employees. Not to mention that cheap clothing deteriorates quickly after a few washes and you’ll end up supplying your employees with new ones again. High-quality fabrics and accessories are not only more comfortable to wear, but they’re also more durable and can withstand everyday usage.

Although the costs may be higher, using high-quality materials can help foster an air of brand professionalism to your employees. Your clients will immediately notice how well-dressed your employees are and this can affect how your brand is perceived. So don’t skimp on clothing materials and buy the best ones you can afford from places like Bladon WA.

Choose the correct fabric

With a wide range of fabric types available, it can be quite confusing to select the right one for your corporate uniforms. Different fabrics can affect the look and feel of the clothing so make sure to do your research first. For example, cotton-blended filaments are lighter and allow more room for physical dexterity. It retains its shape quite easily which helps maintain the professional look of your employees throughout the day.

High blend polyester fabrics, on the other hand, feel cheap and inferior. It’s uncomfortable on the skin and is more prone to daily wear and tear. Your employees won’t feel too confident engaging with clients if their uniforms aren’t up to par. Some companies are using elastane which is an elastic polyurethane material that helps improve the fit of the clothing. Another popular fabric worth considering is a bamboo blend that offers superior comfort and breathability which is one of the best materials you can use for corporate uniforms.

Pay attention to your color schemes

Your choice of colors can affect the visibility of both your brand and your employees. Choose colors that best represent your company in terms of visual design. You’ll want to choose color schemes that are close to the ones you use on your company logo for coherence and simplicity. Don’t try to go too overboard on the colors though or else your employees might look like walking neon lights. Stick to light colors with good contrast as much as possible. If you use any bright colors in your logos, it’s a good idea to tone it down a bit when designing corporate uniforms to be a bit more pleasing to the eye.

If your employees work in retail, avoid muted colors when designing uniforms. This can make it harder for customers to identify your employees. Darker shades are applicable in industries such as assembly lines and mechanics where frequent stains are visible on their clothing. This helps maintain a neat appearance, especially in jobs that are intrinsically messy.

Designing corporate uniforms can be a bit of a challenge. There are a lot of factors to consider such as fit, comfort, materials, and the overall design. With these essential tips, you’ll be able to figure out how to create company workwear that’s not only aesthetic in appearance but also very comfortable when worn. Follow these tips to make the design process much easier.

Local Branding

Tips for Bringing Your Dog to Work

Steven on December 4, 2019

We all generally love dogs. No matter the size or shape, all of them are loveable dogs – We adore them and they are our closest companions. And if you ask anyone why they love their woofers so much and care about them every day on a deep level, those people will tell you that there is a strange bond between men and dogs. In the end, we all know that our dogs care about us in return, offer us company, love, and loyalty. You can’t experience that kind of love with humans.

This love is very important to a dog. Loyalty is not a joke. Separation is one of the greatest fears for many dogs and it causes a kind of anxiety. Dogs become upset because of separation from their guardians, or the people they are attached to. This anxiety sometimes culminates with the dogs urinating, defecating, barking, howling, chewing or trying to escape. And the separation is inevitable because we have to go to work. How are we supposed to solve this problem?

Well, Bring Your Dog to Work!

Dogs are a great source of happiness but they can also become a source of stress. And having a time-consuming job can make the dog parenting an impossible mission. The only solution for that is bringing that dog (or some other pet) to work. But there is a problem with that idea – some people don’t like animals. There are plenty of reasons for that. Some people are scared and others don’t like the smell or some other aspects of those beautiful creatures.

What are The Possible Obstacles?

Dogs are our best friends but sometimes leave quite a mess behind them. This is why some employers wouldn’t like them around the workplace. Apart from running around, throwing up, or defecating, or urinating, they also leave their hair around the entire place. Some breeds don’t have those kinds of problems like that Bullmastiff of mine. As you may already know, Bullmastiffs have a short coat and they don’t shed too much. Their main problem is drooling. And my boy Ares drools so much that I have to carry a towel at all times with me. But Ares goes to work with me every single day. And my boss is ok with that. But how could you make your boss tolerate these kinds of things and why should he?

Tips for Bringing Your Dog to Work

A study in the International Journal of Workplace Health Management discovered that workers who are allowed to bring their pets to work had stress levels that slowly decreased throughout the day. On the other hand, the same study found that the workers without their pets had stress levels that ratcheted up throughout their workdays. This is one of the good reasons for bringing your dog to work. You might tell that to your boss?

Natural Icebreakers

Who can resist saying hello to a canine? This is how you could use your dog to build a good relationship with your coworkers, bosses, vendors, or clients.

Preparing for the day at work

First thing first – you need to make sure that no one objects. Not everybody loves pets and some people suffer from allergies. So, if it bothers one person, don’t do it.
Make sure your dog is vaccinated and microchipped.
Pack the food, a water bowl, a toy, and a dog’s bed.

Your Dog Needs to Have the Right Personality

You should be careful with this one. You should make sure that your pet is relaxed in front of strangers. If your dog tends to be anxious in new environments or uncomfortable in front of new people, she might be happier at home – alone. Think about this, plan it, and consider a short trial before going full time.

Training

Training is always very important. You should make sure that your dog follows important behavior cues like “Come”, “Stay”, “Sit”, “Stop”, etc. Good behavior is the key if you want to socialize your dog.

Take breaks

Sometimes, bringing your dog to work involves taking her outside because… well, nature calls. However, sometimes accidents happen, we have all been there. Just apologize and move on.

Distractions

Be prepared for distractions. I mean, you will be happier and more productive, but dogs bark – especially if there are more dogs in the same office. Some people find it difficult to work near dogs that bark, whine or just run around and play with toys. In case that someone calls you because of those distractions, approach this conversation open-minded.

Pet-Free Zones

Establishing pet-free zones would be a nice idea. It is a far better idea than letting them wander the main floor or offices.

Don’t Bring Sick Pets to the Office

Sick pets will spread the germs or flees all around the place. This is why you should leave your dog at home if you know that there is something wrong with him or her.

Clean up After Your Dog

You should bring bags to take care of dog poop and fur remover brush because of, well fur. You do this and your coworkers will thank you later.

In the end, bringing your dog to work is an awesome idea if your coworkers are ok with that. A research shown in an infographic made by Petco suggests that bringing dogs to work can improve employee health. The presence of friendly animals might reduce the average heart rate and blood pressure, and some scientists claim that petting animals reduce cholesterol and stress. However, this is not as easy as it looks. You have to be careful, clean up after your dog, and make sure that your dog is friendly towards other animals and humans.

Local Branding

Must-know Tips for Selecting a Professional Backpack

Steven on December 2, 2019

As a professional, it is essential to have a fashionable and practical business office bag for commuting. Hence, various selecting options and standards appear. Among all of those experiences and multiple backpacks choices, what are the decisive factors affecting our decisions? Today, we will share a shopping guide for you, hoping to help you in choosing a durable working backpack.

During the whole selecting process, there are three most basic and vital factors:

1. Portability.

Most people choose shoulder backpacks to avoid single-shoulder bags from making them overly bear the load, which would significantly affect their health. That’s the reason why when we choose the office backpack, we should select one not being too heavy. The backpacks ought not to add any extra weight to the loading. In contrast, they should be light and convenient, not resulting in heavy-burden travel. As a result, it is suggested that the shape and material of the working backpacks should be chosen to reduce the local burden of the human body.

2. Reasonable zoning.

When it comes to a professional package, we should choose a thoughtful partition design according to our own needs. Or else, your backpack could be in a mess, and you would have no ideas to find the stuff you need. For example, we need to have a targeted exercise function on the backpacks for sports purposes, and the bag should have its own extendability as for traveling; likewise, a business official backpack should be of high value and fashionable design, even specializing in technology to make the packaging convenient. It would be better to choose a flexible partition design to meet the needs of different scenes in our daily life.

3. Material.

Everyone would like to choose a durable and waterproof shoulder bag. After all, no one wants his valuables, such as laptop computers, to be wet by rain. Therefore, when you purchase a working commuting shoulder bag, it is essential to choose a fabric that has a daily waterproof function. Moreover, the fabric material determines the durability of the backpacks, so we should pay more attention to it.

Recommended backpacks

After talking so much about the selecting standards, we have already had some of the backpack manufacturers that achieve high in these aspects.

Aoking backpack, founded in 1985, is a diversified enterprise that integrates with designing, researching & developing, manufacturing, export trading, e-commerce, and operation. In China, they own more than 20,000㎡ modern production base and more than 800 workers.

During more than 35 years of hard work, AOKING has successfully entered 68 countries, and now owns more than 500 distributors all around the world, including many on-line platforms like Amazon and Ali-express. Their products include business bags, casual backpacks, school bags, camping bags, and luggage, etc.

AOKING business commuter backpacks meet perfectly those standards mentioned above. The all-black color design gives off a sense of high-scale and adapts to all daily scenes, including working as well as traveling. Even IT workers favor the powerful functions of keeping and organizing stuff. With this backpack, you will have no worries of not finding the needed. As for the details, it won’t be left behind compared to other bags. The shoulder belt is uniquely designed to lessen the stress of human beings. The surface touching the back is also comfortable and could help give off the heat. The zip is specially made of stainless metal materials, which attributes to expand the life span of the office backpack.

With these selection tips, I am sure you could make the right choice out of all the diversified products now. Getting started, you would be better to try out Aoking canvas backpack, and you won’t regret to do that.

Local Branding

4 Reasons Why a Franchise Business is Better Than a Startup

Steven on November 21, 2019

Are you planning to start up a retail business? Have you considered buying a franchise instead of starting your business from scratch? You may have heard that more than 70% of startups collapse because big competitors hustle them out of business.

So, logically, your chances of survival will be much higher when you latch on to a reputable brand. Besides, there are other reasons why it is always better to buy a franchise.

Here are all the reasons:

1. You don’t need much experience

Most big brands will not only support you, but they’ll also train you on how best to sell their products. They have been selling the products for long, so they know the best techniques to sell the products. So, if you don’t know much about the business, you’ll get enough training and support from them.

2. You won’t spend much on ads and marketing

When you’re starting on your own, you’ll need to pay a considerable sum of money on marketing and publicity because people are usually hesitant to patronage new brands. But if you buy a franchise from a known brand, you may not need much marketing as your parent organization will be doing most of the marketing and publicity. You only need to leverage their advertising.

3. Franchises enjoy higher credibility

When you buy a franchise from a reputable brand, you’ll enjoy their reliability. Because of the credibility, the success rate of franchises is usually higher than that of startups. Furthermore, you can raise funds for buying a franchise more quickly than getting your new business funded. It all boils down to credibility. This is why investors and creditors are more willing to put their money in franchises.

4. You’ll benefit from ongoing operational support

Your franchiser is naturally a stakeholder in your business and will always give you all the necessary push to succeed. Mentorship is usually a part of the support. The credit facility is another benefit franchisees enjoy from their franchisers. All these will make it easier for you to succeed. It is not uncommon for franchisers to offer incentives to their franchisees to motivate them to intensify their efforts. Your franchiser could pay you some commission for meeting certain sales thresholds.

Conclusion

Now that you understand why buying a franchise is better, you also need to realize that there are certain qualities to look out for in your prospective franchiser. You need a company that sells products of sustainable fashion brands. These products are clothes, accessories, and beauty products. This kind of product is easier to sell with little effort. You are better off with a brand that has already established itself as a global brand. Choose a franchisor that has a presence in multiple countries. Most importantly, you need a brand that has been in business for several years.

One brand that checks all the boxes is XIMIVOGUE. You can try them. They deal in products from sustainable fashion brands, they have been in business for several years, and they have more than 1,500 stores in more than 80 countries. You can easily leverage its extensive network.

For more info, please visit https://www.ximiso.com/

Legal Branding Local Branding

10 Tips To Accelerate The Growth Of Your Business

Steven on November 13, 2019

Building traffic to your site is a necessary part of doing business that can be achieved by accomplishing one task at a time. Very rarely does a website become an instant hit and go from no visitors to 50k overnight.

Take advantage of traffic in the organic listings with a ranking on the first page of search results. 70-80% of people focus on organic listings because they believe they are more inclined to find credible information than the paid listings.

In fact, organic traffic represents a 5.66% more times the opportunity than a paid advertisement.

Push your site to the top of the SERP’s by incorporating the following tips and strategies that will give your website more ranking ability to drive more traffic.

Perform regular maintenance
Make your site faster
Improve mobile-friendliness
Assign your keywords
Establish search intent
Link to and from internal pages
Use alternate forms of media
Optimize for SERP features
Improve your credibility
Build an audience

Perform regular maintenance

Establish a regular routine for when you run a site audit to avoid any errors that may contribute to a drop in ranking. As time goes on, every website will begin to generate errors-especially if there is content being added regularly. Errors could be anything from indexing issues to duplicate content.

An SEO consultant will run a site audit before the start of an SEO campaign. This keeps the data on the new project accurate and relevant. Eliminate any errors that arise before the campaign starts so there is no interference with how the page is being ranked.

Here are a couple of tools you can use to create a report on the errors your site is generating:

Make your site faster

Page speed is an on-going battle and should be a regular item on your to-do list. There is always something you can do to make your site faster. Google has openly stated that page speed is a ranking factor they use so staying below the industry average (three seconds) is one way to give your website a competitive edge.

Run a page speed test on any of the following sites to get a score on the speed of your site and the details for what exactly is slowing your site down. You can use any one of the following tools:

There might be items in your report that are complicated to fix however there are changes you will be able to make to improve the speed of your site.

For example, the size of images is a major issue that slows down a lot of sites. Using a tool of your choice you can replace your images with smaller versions to speed up how fast they load.

Here a few tools to use:

For the other items on your report, you may see things like inline and minify CSS and JavaScript. These may present more problems if you’re not savvy in speaking those languages. There are plugins and CDN (content delivery network) solutions that can help to do most of the heavy lifting for those issues. We recommend checking out a handpicked collection of the best resources to learn Javascript.

Try using W3 Cache plugin, as it’s the most widely used for many of the issues that slow down the load time (minifies HTML, CSS, and JavaScript) This plugin can also be integrated with your CDN.

Cloudflare is a popular choice in CDN’s and they offer a free version that is effective in improving your page speed, security, and overall website performance.

Improve mobile-friendliness

Canonical tested one million websites for mobile-friendliness and found that 24% of the website failed the test. This statistic shows the opportunity to outperform competitors in mobile-friendliness.

Image source: https://canonicalized.com/mobile-friendly-study/

Although 99% of websites made today are made for mobile devices, there are sometimes structural elements that should be addressed to make your site mobile-friendly. Test your site out on Google’s Mobile Friendly Test to get a score for the mobile-friendliness of your website.

There may be small adjustments to make that would improve the user experience and make your site more competitive.

Common issues on responsive sites include buttons being too close together or script running too close to the edges of the screen. Issues like these are small adjustments for your developer and will contribute to your competitiveness.

Assign your keywords

Every piece of content that is created for a website should start with extensive keyword research. This is to determine the best target keyword to optimize for as well as the keyword cluster to include on your page.

If two or more pages are optimized for the same keyword, it leads to keyword cannibalization. This will restrict rankings when search engines see two or more pages competing with each other.

Optimize your pages for a target keyword that includes the keyword synonyms associated with your topic. Make sure each page is optimized for a different keyword cluster in order to give it the most competitive edge.

Establish search intent

Semantic search has forced the need for deeper levels of research in order for a website to appear in a top-ranked position. Search engines are ranking pages that can best answer a query based on the content they’ve provided.

Your content must be able to satisfy the user who searches your keyword. If the content on your page leads a user to bounce from your site and continue looking elsewhere they obviously were not satisfied with what you’re providing.

The ability to satisfy search intent is a major ranking criterion that is measured through the content provided and the engagement statistics it generates. Dwell time, click-through rate and bounce rate are all measures of how much a user liked what your site offered.

Get to the source of search intent by finding exactly what users typing in your keyword want to read about. You may be offering the product they ultimately will buy but finding what content they engage in reading about your product will boost the interest people have in your content.

Search forums and social media groups to see the pressing issues and problems people face so you can write about the solutions to those problems in your content.

Link to and from internal pages

Using internal links will enhance the optimization of your pages and spread link equity to give your pages more authority.

Use keyword anchor text links to signal what the page is about and lead users to related content that they will find helpful or interesting.

Signal the importance of a page to your site can be emphasized by the number of links pointing to it from other pages within your site. Create the hierarchy of pages within your site by linking to the most important pages the most times.

Use alternate forms of media

Increased competition and a growing awareness of SEO has placed even more emphasis on producing original content that stands out from the competition. Use alternate forms of media to make your content stand out and rank higher in the search results.

People retain 65% of the information from articles with images as opposed to 10% without images. Videos are shared 12X more on social media than links and text posts combined. Podcasts are also taking off with more Americans listening more frequently (up 32% on a monthly basis) than ever before.

Use as many variations of media when it comes to differentiating your content from your competition. Use what your competitors are using AND what they’re not using to outperform their pages in every way possible.

Optimize for SERP features

For the first time ever, in 2019 Google searches have produced more than 50% zero-click searches. That means that more than half of the searches that are made on Google end up on a Google property with no click at all made to any websites.

The emergence of featured snippets, local packs, knowledge cards are all sucking away the clicks that can be made to any organic listings. If you aren’t optimized for the SERP feature that appears for your keyword, you’re losing out on targeted traffic.

One of the highest converting sources of traffic is from localized searches. 46% of all searches have local intent making local SEO a lucrative addition to driving traffic to your site.

Improve your credibility

Backlinks are still one of the largest ranking factors search engines use to determine the credibility and authority of your website. Ahrefs studied almost a billion pages and concluded that more backlinks equals a higher ranking.

Choose from a variety of methods to build links to your page. The more links you build the more authority your page receives. Get your links from credible sites within the same niche. Keep in mind that websites with higher DA will have a bigger impact on your ranking and improve your site’s authority.

Build an audience

One of the best ways to instantly get eyes on your content is to post to your social media network. If you don’t have one it’s never too late to build one.

Social signals are a ranking factor so it definitely helps to have people sharing your page, however, the real value is in the traffic that flows to your page. Increased traffic brings more potential for new clients and a higher likelihood of your page being linked to by another website.

Continue to stay active in the social media site that is best suited to your industry. If you are producing good content, your audience will build over time and become an incredible asset for traffic generation.

Conclusion

These strategies are among the most influential ranking signals that contribute to pushing your site up in the rankings. Accomplishing each strategy effectively will move the needle and get your site to the first page of results, generate more traffic and fuel the growth of your company.

Christian Carere is an SEO consultant and the owner of Digital Ducats Inc. Christian specializes in SEO services custom-designed to improve traffic and lead generation.