Category: Personal Branding

Digital BrandingPersonal Branding

Marketing Your Start-Up

Once you’ve decided to take the plunge and throw yourself into starting your own business, getting media attention is a fairly big hurdle to overcome. Being new to the market you have to establish credibility and become visible to the media. Exposure is how you gain publicity and a reputation.

Coverage

When you are confident that your branding, company message and content is clear and concise, it’s time to get your message heard. The point of using media is to communicate who you are and what your values are. There are a few different ways to achieve that goal. Utilizing SEO copywriting services will help your business be seen when people are searching the internet for services they are looking to give their business to.  

The biggest reason startups fail is because of the lack of exposure. It lends to reason being successful will be difficult if no one knows who you are or what you can do. Start by telling people what makes your product or service unique. Get the backing of those who are happy with your product; happy customers can’t wait to tell anyone who will listen to why they are so satisfied. Word of mouth advertising is invaluable because it’s organic and people trust other people who’ve had positive experiences. 

Pay attention to social media. Notice who gets the most attention and align yourself with them. Engage their posts and make your presence known. If these influencers feel confident about who you are or what your business promotes, they will happily post about what you have to offer. Keep in mind, influencing others on social media directly reflects on the one promoting it; if they stand behind a business that is less than worthy of their attention, they will lose credibility.

Platform

Knowing how big of a role social media plays in marketing, you have to be sure you tailor your content to line up with where you are trying to gain exposure. Promoting your business on social media is not a one size fits all. Meaning, you can’t post the same content on every platform you use, you have to tailor the posts to align with the outlet you are using. For example, knowing if the outlet you are using is driven by graphics as opposed to written content, your contribution should be in the format that coincides with the site’s norms; otherwise, it will not be effective. 

Think about why social media is so popular. Is it because of the hard sale or the stories that evoke emotion and sentiment? Don’t be afraid to appeal to human nature. Everyone wants to experience something that makes them feel good; tug at the heartstrings and win your audience over with sentiment and forego the hard sale. 

You have a story to tell, don’t be afraid to tell it. Let people learn who you are through your experiences and show them how you are making a difference. Once you get people interested in your stories, they will actively seek out more. They will want to learn more about you, your company and the impact you’re making. Once you’ve established rapport and interest, then you can safely sell.

Educate and Compete

Why not take advantage of a captive audience by also educating your targeted audience on what you bring to the table? Knowledge is powerful if used correctly. Don’t discount the appeal of engagement. Hold competitions that appeal to your target and solicit involvement. Not only are you gaining more exposure, but potential customers. 

Marketing is as effective as the product or service you are offering. In order to be successful, you need both to be good.

Digital BrandingLegal BrandingPersonal Branding

Everything You Need to Know about Online Brands’ Path to Profitability

There is a common mistake the vast majority of brands make today — they acquire the funds but have no plan for profitability.

When you start a small business website, you should know that following the practices that most other entrepreneurs follow actually leaves you with a narrow window of success. Operating deep in the red and using that as a sacrifice for quick growth is one of the bigger reasons why many new businesses fail.

If you’d like to know what you need to do to become a profitable business in a reasonable amount of time, keep reading.

Place your focus on margins

Getting to figure out the way to profitability fast begins with knowing the cost variables on an income statement and how you can have them tweaked.

These variables include manufacturing, transportation, employee salaries, office rent, shipping, and marketing. Do know that the most expensive variable for digital brands is usually marketing.

When looking at each unit sold, as a brand, you should find out the total cost of operations and production and compare that figure to what is left. For example, if a brand spends $100 to produce a watch and sells it for $300, its gross profit per product would be $200 and the product margin would amount to 66%.

In order to build a sustainable business, the unit economics on day one should be positive. This is the revenue and cost per item sold. As companies scale, margins usually increase and can vary widely depending on the product type.

For example, apparel brands see margins between 40 and 60 percent. Hence, they need to structure themselves differently than companies selling accessories or prestige beauty where margins can top 80 percent.

Consider hiring a business coach

At this stage, it would be great if you could hire a professional business coach. Sometimes you really need a business mentor you can trust and turn to for advice. It is important to have support coming from a great coach.

This will give you some space to work out challenges that are slowing your confidence down. It is really important in situations where you have to deal with crises or conflicts.

On top of that, a good coach will help you see the forest, not the trees. In other words, a good business coach will always have an objective point of view and the ability to quickly identify problem areas that you couldn’t see.

A good coach will also be able to offer solutions or strategies you might have not considered or push you out of your comfort zone so that you can take your business to the next level.

Finally, experienced coaches are good at helping you triage risks and decide which challenges are worth fighting today and which ones are not worth worrying about until later.

If you are new to the world of business, you should definitely consider having this kind of support along your side.

Do not overspend on marketing

It is easy to get lost when spending on customer acquisition. To be precise, many spend too much on Facebook ads, paid search results, and promoted posts. Unfortunately, that kind of behavior tends to eat up a huge part of the product margin.

As a business owner, you shouldn’t scale unless you are quite confident that you will continue to attract customers without spending irrational amounts on advertising.

Some companies ended in hot waters when it comes to their finances. Various subscription-based services faced this problem when old customers started dropping out, finding new customers became harder to acquire.

So, if you are yet to hit the main growth phase, be very disciplined. Projections for future profitability can be distorted by an unexpected competitor entering the market or by a tweak to an Instagram or Facebook algorithm that raises advertising costs.

Try your best to find a customer acquisition model where you are positive on the first order. That may be difficult, but it is a safe way to play things out.

Your plan should begin with digital ads on Facebook, Instagram, and Google. It is easy to experiment with different messages and formats to figure out what works. Once you build a strong community, the ad game becomes easy.

Reduce the number of failed payments

Unfortunate things happen. A customer can have their credit card stolen, their bank can decline a payment due to a network error or exceeded limit. 

However, that doesn’t mean that you shouldn’t try to reduce the churn. You should focus not only on voluntary churn but on involuntary churn as well. This happens when a customer doesn’t intend to stop using your services and wiring money to your business.

Start tracking involuntary churn and get a sense of your overall monthly churn. This will allow you to determine what portion of it is involuntary and how you should start the failed payment recovery process.

See how many of your customers canceled their subscriptions and see how many stopped paying due to credit card declines.

To find out even more, take a look at their decline codes. This way you can isolate whether the primary issue is:

  • Expired card
  • Outdated billing info
  • Spendy customers who exceeded the card limits
  • Something else

The more data you gather, the better your results will be when it comes to reducing this type of churn.

Take good care of your supply chain

Do not get surprised by unexpected surges in purchases. If you have your own production line, be careful not to underestimate the need for your products.

When there is a spike in demand, it is time to profit. However, if you fail to handle all purchase orders, you might get the whole positive trend to backfire.

So, try to be as flexible as possible. Stock up on your products and keep an eye on the statistics. Be prepared in case a spike in demand occurs.

Try to have the best possible control over the supply chain. This will also contribute to the speed of scaling, which enables your company to meet demand and ensure that all customers are happy.

Do your best to react to demand in real-time and control costs. If you manage to do that, you will only contribute to profitability.

Final thoughts

The journey to profitability is unique for every entrepreneur. As the person in charge, you have to balance your investments in growth with efforts to generate cash flow.

However, it all boils down to one basic thing — the quality of your product or service. A product that makes sense and proves to be useful is generally a guarantee for a bright future.

Digital BrandingLegal BrandingPersonal Branding

5 Effective Offline Marketing Strategies You Can Use Today

If there’s one thing that’s certain, it’s that we live in unprecedented times. In no other era of human history have people’s lives been changed so fundamentally by technology. At the same time, in no other era have we been so enamored by the past. According to Business Matters, nostalgia marketing has become more popular than ever, with more and more brands turning to retro iconography and techniques in order to capture the interest of a highly online market.

Looking for ways to mobilize that thirst for nostalgia? Check out these effective offline marketing techniques for ideas on how to stand out in a digital world.

Projection Mapping

One of the best ways to maximize technology in your marketing in the real world is through projection mapping. Business.com describes projection mapping as a highly innovative marketing tool that makes use of digital projections on real objects to create distinctive, kinetic advertisements. While it does need significant prep time and can be costly— an average of USD$ 10,000 per minute of projection— the overall effect is attention grabbing and memorable. Projection mapping can engage a wider audience and increase social reach by cutting through the noise and demanding attention.

Direct Mail

Direct mail is perhaps one of the less flashy but more effective marketing techniques that companies like to fall back upon. They do so with good reason — direct mail has an incredibly high ROI, and can cost less per lead than many other marketing techniques. It doesn’t always have to be boring catalogs or paper coupons, either. An article by Triadex Services on direct mail found that plastic postcard materials are 3-5 times more effective than typical paper postcards, improving an already impressive ROI.

Guerilla Marketing

Guerilla marketing has seen a surge in popularity over the last decade, and it’s not hard to see why. SmallBusiness took a look at three small businesses from the UK that employed guerilla marketing techniques such as a double-decker bus turned cocktail bar and a rap song and found that these campaigns were crucial in raising brand profiles. By employing unconventional techniques and creative strategies, companies are able to get greater responses and engagement than through standard, “traditional” campaigns.

Print Marketing

With the rise of smartphone use and the popularity of digital marketing techniques, you’d be forgiven if you thought that print marketing was dead. The reality is far from this, however, and print is definitely here to stay. All Business reports that 56% of all consumers actually trust print materials more than any other advertising method, even email marketing. While print can be costly and hard to update in a fast-paced world, it can still be an effective part of your marketing strategy, especially when used to complement your online efforts.

Business Cards

Finally, one of the best offline marketing strategies you can use boils down to one thing: the humble business card. While many may take business cards for granted, they are especially useful in a B2B context. Referrals and network-building are an essential aspect of any business, and one of the best ways to do that is through distributing your business cards. BNI founder Ivan Misner has written a piece on the importance of the business card and the most effective opportunities for sharing them.

Once you’ve captured the interest of your customers, then you can start work on keeping them. For more tips on building a stronger, more personal connection with your existing customer base, check out our article on ‘Why Retention Marketing Is the Ultimate Growth Strategy’.

Personal Branding

Why Product Branding Matters to Your Business

If you’re a small or medium business owner, you probably know the importance of branding. Long before customers know what you’re selling, they’ll probably hear your company’s name, see your logo or check out your website. And long after they’ve shopped with you, your logo and branding will keep your company on their minds.

Product branding — the logos, packaging, and package design for individual products or product lines — is often distinct from your business’s branding. This is especially true with the more products and product lines your business offers. This product branding, which is often the first impression a customer gets of your overall company, matters just as much as business branding.

Below, we’ll cover why product branding is so important and offer tips on how to improve it.

Branding Can Encourage Product Recognition

One of the biggest benefits of strong product branding is that it makes your goods both easy to spot in a storefront and easy to remember. Distinctive packaging, over time, helps you build product recognition — which can assist your business in securing sales and new customers.

Word-of-mouth recommendations remain extremely influential, with 83% of consumers saying they trust recommendations from family and friends more than any form of advertising. Your customers can only recommend your products to their acquaintances and relatives if they remember the name and look of them. Strong, distinctive product branding is especially important for this reason — it’s what makes your merchandise easy to remember.

Branding Can Build Credibility

Sleek and professional package branding is a key part of building credibility with your audience. 

While your packaging may seem like it shouldn’t count as much as the quality of the product you’re selling, research shows that consumers put a lot of stake into a product’s appearance. Most Americans say product packaging design influences their purchasing decisions, according to survey data from Ipsos. The younger and more educated someone is, the more likely they are to say that they consider packaging in buying decisions.

Packaging and branding probably aren’t the only factors customers consider. Most customers will also consult reviews and field recommendations from family and friends. However, there is a good chance that your branding will be the first thing to draw consumer impressions. The mental effect of packaging goes beyond credibility. According to the same Ipsos survey, 69% of Americans believe that products packaged in cardboard or paper rather than plastic are more likely to feel “artisanal” or “handcrafted.” 

If you’re trying to appeal to an audience by creating an intimate or crafty feel, opting for plastic packaging could cause your overall brand messaging to fall a little flat. Professional product branding is also helpful in developing retail relationships, which are essential if you plan on relying on big box stores to sell a significant number of your products.

How you brand your product is also how you make it stand out against competitors. It also plays a role in developing a relationship with your audience. At some point, your product will probably be placed in direct comparison with similar ones — whether on a physical shelf or digital storefront. Strong, professional packaging gives customers a reason to take a look at your offerings rather than your competitors’ goods.

Branding Helps Customers Tell Products Apart

Product branding can also help you differentiate similar products in the same line. 

For example, a food and beverage company may sell two versions of the same product with some key differences — a standard bag of chips and one with reduced fat and salt. Subtle branding differences — like using words or phrases like “light” or “low fat,” coupled with a modified color palette and product imagery — can go a long way in helping customers tell the difference between items.

These differences typically aren’t major — most brands want to keep their overall product look unified — but they can show customers that they have options available. The right package branding decisions will help consumers make the right choice, reducing the risk of them going home with a version that doesn’t meet their personal preferences.

Building an Effective Product Branding Strategy

Product branding is often the first element of your company a customer will see. As a result, strong product branding is critical if you want to attract and retain loyal buyers.

If you want to build an effective product branding strategy, remember the benefits it can provide. When creating your product’s appearance, you want to balance professionalism — which makes your goods more credible to consumers — against distinctiveness, which will help shoppers pick your brand out and remember your business. 

You’ll also want to consider the different products and product lines you offer. If a handful of your goods are distinguishable by small but notable differences, your product branding can signal these variations. Even small changes in product packaging can help customers find the version that best fits their needs.

Lexie is a branding enthusiast and web designer. She loves checking out local flea markets and taking her Goldendoodle on hikes. Follow her on Twitter @lexieludesigner and check out her design blog, Design Roast.

Digital BrandingPersonal Branding

Digital Marketing Essentials for the Medical Community

Technology has transformed different sectors of the economy including the medical sector. The internet has proved to be a critical tool in the marketing world.

Just like any other sector, the medical community has taken advantage of the internet to market their services. According to a study conducted by Google, search engines drive users to medical facility websites three tines compared to other sources. The study also revealed that 44% of patients who search for information via their mobile devices end up booking appointments.

If you are looking to increase your presence online and reach many patients, then consider the following digital marketing essentials:

1. A simple website

Your website is an important element in your digital marketing strategy. It serves as your virtual office. As such, you should ensure that it is designed in a way that makes it easy for users to navigate. This is because not all of your patients may be well versed in technology and the internet.

When people visit your website, they are looking for specific information. You should, therefore make it easy for them to navigate and find whatever information they are looking for – in the shortest time possible.

2. Search Engine Optimization (SEO)

Search Engine Optimization is one of the best digital marketing strategies. If you are serious about your online business, then you need to employ the SEO technique.

The search engine optimization strategy ensures that your website is ranked on the first page of popular search engines. Another advantage of search engine optimization is the ability to focus on a specific category of audience.

That means you are able to create certain keywords that target certain patients in your area. For example, SEO can help bring attention to hydrogen peroxide IV oxygen therapy for those who could benefit from its medicinal potential.

3. Email marketing

Email marketing is another great component of the digital marketing strategy of medical professionals. Despite the fact that social media marketing appears to overshadow the use of emails, the truth is that email marketing is still effective. However, its effectiveness depends on how the strategy is being implemented.

Ensure that you segment and personalize emails to reflect the needs and interests of your patients. You cannot send similar emails to your existing and potential clients. In other words, your emails should be tailored to the needs of every client.

4. Social Media Marketing (SMM)

Social media has taken the world by a storm. It is estimated that there are almost 3 billion active social media accounts today. That tells you how much social media is influential in the modern world.

One area that has significantly been boosted by social media is marketing. Most companies have invested in social media marketing – because of its effectiveness. As a medical practitioner, you are able to reach a larger audience within a short time compared to other sources.

5. Content marketing

Content marketing is all about creating content that’s relevant to your audience. It is a marketing strategy that’s almost similar to search engine optimization.

When using a content marketing strategy, you generate content that will attract and drive traffic back to your website. In other words, content marketing guides you in producing content that’s engaging and relevant to your niche.

Personal Branding

5 Ways to Revolutionize Your Personal Brand for More Success

Whether they realize it or not, everyone has a personal brand. 

Your personal brand is all of who you are in public. If you get dressed to the nines to go grocery shopping, you’ve got a fancy brand. If you never swear, you might have a wholesome brand. 

Your personal brand isn’t necessarily who you are as a person. It’s more about how the world sees you. Yet if you want to be authentic, those two things should be aligned.

So your personal brand might feel boring to you. Because, well, it’s just you. 

But there are ways to revolutionize your personal brand to set yourself up for success. 

In this post I’m going to share five tips to supercharge your brand to help you stand out in your industry. 

1. Be the YOUest You

You’ve probably heard that Dr. Seuss quote that goes, “there is no one alive who is youer than you.” And that’s true. 

Too many people try to make their mark by acting like someone else. They try to mimic another personal brand that works. But the problem is that most people see right through that.

People love to see other people just being authentically themselves. And do you know why? Because it’s incredibly brave. Most people are scared to be themselves, which is why they love to see others doing it. It gives other people permission to do the same. 

2. Get Yourself Out There

To have a personal brand online, you’re going to need to get yourself out there on social media. You don’t necessarily need to spend all day on social channels, but you should invest your time in one or two social sites or apps that speak to you.

If you have very limited time to communicate who you are, you may have the most success on YouTube. This way, people around the world can get a feel for your personality and what you stand for immediately. And you can position yourself as an expert in your field rather quickly.

3. Use Consistent Messaging

You don’t need to come up with a catchphrase (unless you really want to), but you should be consistent in how you address people in your audience. Figure out what’s unique about your audience and come up with a nickname or a way to address them. 

Don’t make the mistake of calling them fans or anything that makes you seem like a raging narcissist. But instead try to find something that addresses their interests. If you’re stuck, check out this list of strangely unique job titles for some inspiration. Use this and other consistent messaging across all channels to reinforce your branding.

Whether a message is written or spoken, everyone should be able to tell it came from you. This means that you should be careful about outsourcing unless you have stringent brand guidelines. 

4. Create “A Look” 

In line with consistent messaging, you’re also going to want to create consistent imaging. This means using the same color palette for graphics, and it may also mean adding the same filter to every photo. Decide what works best for your brand and stick with it. It’s okay to switch things up here and there, but consistency is key in personal branding.

5. Refine Your Offer

In order to keep people interested, you’re going to have to provide value. So it’s up to you to decide what value you’re going to provide.

What can you offer that would be of greatest interest to people? And even if you’re giving away information for free, you’re going to want to find a way to monetize your personal brand. Create a brand plan before you start trying to monetize. This will help keep your message and purpose on track.

So, are you ready to revolutionize your personal brand?

Digital BrandingPersonal Branding

7 Reasons Why Users Interface Design Plays An Important Role In Web Development

In today’s digital age, having a website is not an option anymore. Every business must have a website and maintain a healthy digital presence in order to attract prospects. When it comes to a business website, user experience is everything. If a user lands on your website and leaves with a bad taste in their mouths due to poor user experience, they will never return to your website again.

Similarly, if a user visits your website and gets a great user experience, they will surely return to your website. User interface of your website can make or break your website because it is what influences the user experience your website visitors will get. If you have not diverted all your energies and resources towards improving the user interface design during web development, your users will always get a below par user experience.  As a website developer in New York, your main goal should be to make the user interface a joy to use for your users.

In this article, you will learn about seven reasons why user interface design plays a critical role in web development.

Clarify Brand Vision

Just like your brand vision, your target audience should be the focal point of your user interface design. When you design user interfaces with users in mind, you tend to create user interfaces that your users will love to use. It will also help you to refine your design and make changes based on user behavior and preferences.

In addition to this, it also clarifies your brand vision and gives you a better understanding of what your brand is all about and what you are offering to your customers. This will give a clear direction to your branding efforts and will increase your chances of your marketing campaigns to become successful. If you are lucky, you can also gain a competitive advantage over your competitors as well.

Improves Website Usability

To create stunning user interfaces, you need to develop a better understanding of your user preferences and behavior. Once you have done that, it will be easier for you as a web developer to provide them what they are looking for on your website. Moreover, this can also help you decide which features and functionality you should include and which ones to leave out from your website.

When users only get what they need, it will improve their user experience and make your website a pleasure to use. Take user input and feedback and tweak your website user interface from time to time. This will not only give a new look to your website but also sends a clear message to users that you value their input.

Enhance Customer Satisfaction

When you pay extra attention to website usability and improve the user experience of your website, it will directly impact customer satisfaction in a good way. When your website visitors are able to perform the action they want every time, they would surely keep coming back to your website for more because their customer satisfaction level is sky high. All you have to do is to maintain that customer satisfaction level by delivering a great website experience on a consistent basis. You will see a massive improvement in conversions and revenue while your website’s bounce rate will decrease drastically. 

Make Website Navigation Easier

What are the main characteristics of great user interface? It is easy to use and has all the elements at familiar places so that the users don’t have to go looking for it. When users get what they are looking for instantly, they will stay on your website longer and explore other pages of your website. Make it easier for them to jump from one page of your website to another by placing a navigation button at a prominent spot where users can easily see and click on it. Avoid hidden and cascading navigation menus as it can hamper the user experience. Hamburger menus might work great for smaller screens such as smartphones but it might not be such a great choice for the desktop version of your website.

Deliver Seamless Experience

Nobody likes to wait, especially your website visitors. If your website takes ages to load and makes your website visitors wait before they can interact with your website, it will destroy the user experience of your website. Even when your website is loaded, make sure that it responds to user inputs instantly. There should be no lag or stutters. That is where website optimization comes into play.

Get rid of extras from your website to make it nimble so it can load up quickly and respond to user inputs without any delays. Use a content delivery network and minify code to improve the website speed. You can also compress multimedia files such as images and videos so they can load quickly even on slow internet connections.

Boost Conversions and Rankings

When users can easily get the information they are looking for and complete the desired action, you are more likely to convert them into paying customers. If you consistently deliver great user experiences, users will start trusting you and will start to show interest in doing business with you. With search engines like Google paying attention to user experience factors and ranking websites based on that, a website that delivers a better user experience will rank higher than a website that doesn’t.  

Anticipate Customer Expectations

When users are the center of attention of all your user interfaces and a lot of research has gone into designing those user experiences, you can easily identify user behavior and preferences patterns. This enables you to anticipate their next move and fulfill customer expectations in a much better way than before. This way, you can make it easier for them to take the next step and convert prospects into paying customers.

How does user interface design impact web development in your opinion? Share your thoughts with us in the comments section below.

About the author

Usman A. Khan – Digital marketer at Branex – a website design company. He is a curious soul and spends his time learning and researching new subjects every day including – technology and website design. He regularly pours out his learnings as a blog on various platforms and wants to leave his mark on the digital landscape.

Personal Branding

Why Retention Marketing Is the Ultimate Growth Strategy

What keeps a business going is its solid base of consumers that are loyal to its products and services. Although the purpose of promoting your brand is to widen the reach of your business by acquiring new customers, focusing on the consumers that already patronize your brand is quite profitable too. This business strategy is called retention marketing, which gives special attention to an existing consumer base. 

What is Retention Marketing?

Growth in business is often perceived as the expansion of your audience. But the philosophy of retention marketing underlines the importance of building a solid connection with your existing base to make sure that you are consistently profiting off their patronage. 

While customer acquisition focuses on getting new people to buy your products, retention marketing makes sure that these new customers, together with your past buyers, come to you for their subsequent purchases. This is the reason why retention marketing is a very powerful business growth strategy for small and big companies alike.

To enhance your retention marketing plans, you can even dive into your existing audience’s intent in browsing the Internet. Referring to this search intent guide can help you understand what your consumers search for and why. By knowing what types of things they search related to your industry, you can effectively address their needs and solve their problems.

There are a lot of marketing strategies out there that will boost business growth, and retention marketing is just one of them. But it’s good for your brand to employ many different strategies to reap more benefits.

Powerful Retention Marketing Strategies to Catalyze Business Growth

Retention marketing is proven to reap profits and ROI, but not everyone’s familiar with this strategy. If you’re just hearing about retention marketing now, don’t fret! Here are a few retention marketing strategies to start you off on your journey to maximizing your loyal customer base.

1. Foster an open and approachable brand community

 

Photo courtesy of Retha Ferguson via Pexels

One of the most basic customer retention strategies is to build a brand community for your consumers. A community is a place, virtual or physical, wherein people come together because of their shared experiences and beliefs.

Having a brand community gives business owners and consumers the platform to converse with like-minded people connected by loyalty to your brand. This sense of belonging to a community will strengthen their ties to your products, which will translate into repeated sales in the long run.

 

2. Regularly ask feedback from your customers

 

Photo courtesy of Startup Stock Photos via Pexels

Another retention marketing strategy is to collect feedback from customers. Whether in the form of formal surveys or through online threads, garnering comments from consumers can help you relate with them. 

This will help you perceive why they choose your brand over others, or why they don’t. Data from this feedback will augment your overall marketing campaign assessment. Asking your market what they like or dislike about your product is one way to know how to improve your service and retain customers.

 

3. Invest in corporate social responsibility activities

 

Photo courtesy of Perry Grone via Unsplash

Corporate social responsibility is not just about staying true to your brand’s values and helping the less fortunate. It’s also a compelling reason for your customers to remain loyal to you.

A study done at the University of Valencia in Spain discussed the effects of corporate social responsibility on consumer brand loyalty. The findings indicated that customers appreciated the brand’s social awareness and these brought on positive perceptions of the brand.

 

4. Offer premium subscriptions or memberships to encourage loyalty

 

Photo courtesy of Artem Beliaikin via Pexels

Another popular retention marketing strategy is to provide subscriptions or memberships to your brand. It’s a good way to update your consumer base about new products or services.  In addition to that, provide exclusive offers in their subscription or membership to encourage them to get these promotions. 

Subscriptions and memberships don’t have to be paid. “You can produce a newsletter that

regularly delivers news and trends to your subscribers. Make sure your content is original and relevant to your customers, so they’ll be likely to maintain the subscription to your updates and retain loyalty to your business”, says Marie Fincher, a Head on Content at TrustMyPaper.

 

5. Provide generous regular discounts

 

Photo courtesy of Negative Space via Pexels

What any consumer likes the most are some discounts, promotions, and free offers.. Reward your loyal customers by providing them with generous price slashes. You can use this tactic to conduct clearance sales or to sell products that don’t usually do well with the consumers.

You can give loyalty to member discounts or seasonal discounts, depending on the business goals you want to achieve alongside customer retention. Regularly update your customers about these promos to encourage them to buy from your business.

 

6. Set yourself apart from competitors

 

Photo courtesy of Markus Spiske via Pexels

Standing out in the industry is one way to maintain customer loyalty. This doesn’t need to mean that you take jabs at your competitors through advertising. You can set yourself apart from the competition just by producing content and products that stay true to your businesses’ values and vision.

You can also do this by extending efficient customer service to your consumers. Make sure that as much as possible you address their concerns and grievances. You will foster customer loyalty when you focus on improving your consumers’ experience with your products.

 

7. Maximize customer testimonials

 

Photo courtesy of Moose Photos via Pexels

When you provide excellent customer service and your products are of high quality, you can expect positive feedback from customers. Whether in the form of product reviews or comments on your social media posts, these testimonials are invaluable.

Collect these testimonials together and publish them to let others know how much your consumers trust you. In the process, thank your customers for their kind feedback to strengthen your connection with them.

 

8. Build a learning environment for your consumers

 

Photo courtesy of Christina Morillo via Pexels

Customer retention can also be fostered around a learning environment. Provide your consumers with new and relevant content about your products and the industry. This will make you a valuable source of information for your customers.

You can also give them free how-tos and listicles to improve their skills. This will encourage them to patronize your content consistently, and in turn, purchase from your business instead of your competitors.

 

9. Take complaints seriously

 

Photo courtesy of Daria Shevtsova via Pexels

Aside from taking note of general feedback about your products, you should also be on the lookout for customer complaints. These are very important comments about your brand that should not be taken lightly. If you take these complaints seriously and address the senders immediately, you will showcase your business’s integrity.

You can avoid losing customers when you address complaints as soon as possible. Unsatisfied customers are likely to patronize another brand, so if you want to retain your audience, you should learn how to prioritize addressing their complaints instead of just underpinning the positive feedback you get.

 

10. Be transparent about mistakes

 

Photo courtesy of Suzy Hazelwood via Pexels

Finally, customers stay loyal to brands that own up to their mistakes. When you fall short of customer expectations, say you delivered unsatisfactory products or responded to complaints late, you should not hesitate to apologize. 

You’ll lose customers if you choose to ignore your mistakes. Your customers will want to hold you accountable for failing to provide good service. If you fail to responsibly address these concerns, you risk losing them.

To effectively manage any retention marketing strategy, you should first study your audience thoroughly. You can start by using data-driven strategies to collate data about the people who always purchase from your business. Here, you’ll know who your most loyal customers are, which will help you narrow down your target for your retention strategies. 

Connecting with your consumers should not stop with just the sale of your products. In the same breath, maintaining consumers should not just be about having them buy products from you again and again. Retention marketing will bolster business growth only if it’s based on a deep understanding of your customers.

You should strive to build a connection with them that will eventually turn into consumer loyalty. Loyal customers are easier to retain, and they are also more likely to recommend your business to family and friends, increasing your loyal customer base.

Digital BrandingPersonal Branding

6 Things To Consider When Making Your Own Brand

Creating your own brand when building a business is essential to its overall success. A recognized loved and eye-catching brand will help you stand out from the crowd and become relevant amongst your target audience. When generating your brand it is of the utmost importance to ensure that you both have your customers in mind as well as being able to illustrate your business’s brand clearly and effectively. If you are competing in the same field or niche as other more established brands, setting yourself apart from the rest is vital. It is the number one killer to the impact you make on the market if you appear as just the same run of the mill brand. Identifying what makes your brand unique and using that to your advantage will benefit you and your business exponentially. The creation of an incredible brand will allow you to attract potential customers effortlessly while establishing a reputation and relevancy amongst your demographic. Successful branding is also imperative to presenting your clientele with a high standard experience from the get-go and set yourself up for making a great impression from the very first interaction with your business. 

This article will provide you with a detailed list of incredible advice and insights to give you the confidence you need towards successfully creating your brand. Arming yourself with as much knowledge and understanding as possible is essential to effectively achieve your goals.
Here are 6 Things To Consider When Making Your Own Brand:

1. Create An Eye-Catching Logo

The first element to consider when establishing your brand and type of experience you want to get across quickly to your audience is creating eye-catching Logos Brisbane. Do not be afraid to think outside the box and let your personality shine through when generating your logo. This will be your identifier when customers interact with your brand. This will be the first, stand out feature of your business and it is essential to ensure you are creating one that is noticeable, recognizable, and aligns with your brand’s voice. 

2. Establish Your Brand’s Vision

Establishing your brand’s vision is another vital element in creating your overall brand. How do you want your brand to be perceived by potential customers? Crafting a clear vision about what your brand is passionate about and what you can provide your customers with that others can not. If you believe in your business and what you are all about, the likelihood of your target market following suit and believing in your vision and brand, skyrockets. 

3. Determine Your Brand’s Voice

Along with establishing your brand’s vision is it imperative that you determine your brand’s voice. Do you want to communicate in a professional manner, more casual, friendly and inviting, technical, conversational, etc? There are so many ways you are able to get your message across and present your brand and this is important to determine an action from the get-go to maintain your brand’s consistency. 

4. Consistency

This brings us to our next important element to consider when building your own brand – consistency! Consistency is key when it comes to creating a solid brand that customers can rely on. Once you have made up your mind when it comes to how your brand sounds, is viewed, and captures its audience it is important to follow through and align your brand’s ‘feel’ consistently across the board. When your business comes across as though it is all over the place and your communication style does not align with your brand type, it can present as confusing and noncohesive. Consistency provides a level of comfort and professionalism to your demographic. 

5. Research Competitors

Unless no one else in the entire world provides anything similar to the products or services you are offering it is essential to your success to ensure you research your direct and indirect competitors. Although standing out and being unique is vital it is also extremely beneficial to see how other successful brands are dominating the market to provide a level of guidance. 

6. Identify Demographic

One of the most important initial steps of building a successful brand is to identify your target market, audience and demographics. This will help you greatly in achieving the above-stated objectives and align your brand’s attractiveness to your potential customers. This will also help you establish your brand’s logo, voice, and overall experience.

About the author

Kelly Wilson is an experienced and skilled Business Consultant and Financial advisor in the USA.  She helps clients both personal and professional in long-term wealth building plans. During her spare time, she loves to write on Business, Finance, Marketing, Social Media. She loves to share her knowledge and Experts tips with her readers.

Legal BrandingPersonal Branding

Check Out The Top Grill Covers Of 2020 Before Finalizing Your Decision

You have worked really hard to set a budget and finally purchase the finest grill of your choice. But, that is not the end of story. Once you are done with the grill, it is time for the covers to go with it. As a grill is one big investment, you can’t simply get any cover for it or just leave it un-guard when not in use. Well, for the best grill covers, thorough research is a must. Just run down through all the cover manufacturing companies and come across the best one that seems to be attracting you the most. Listed below are the top covers for your grill in 2020. Go through all the available options before making the final call covered.

The Abba Patio Grill cover outdoor

The Abba Patio is a decent outdoor cover for your grill, available within a reasonable rate. It comes with higher quality built with the help of premium fabric. The item remains fairly large and it just measures at 53 inches right in its length and 45 inches in height, which can easily fit the standard grills with ease. Just to make the item a little bit resilient, it is manufactured using polyester material, known to be fore-resistant. It can further resist mold formation. Just use a wet wipe to clean the item. As the fabric is quite thin, it can be folded into small parts very easily and can be stored anywhere.

Kingkong 7553 / 7107 grill cover

Whether you are looking for the Kingkong 7553 or the 7107 option, both are known for their desirable strength and long lasting option. These covers are just perfect for Weber Genesis E and S Series grill. Known for their high quality, these covers are practically made out of vinyl to make the item water resistant. It is also UV and crack-resistant and will safeguard your grill from those harsh weather conditions.

Waterproof grill cover from Sun Patio

Sun Patio is the perfect example of BBQ or grill cover manufacturer, known to present some of the waterproof and heavy duty items. It can cover 65 inches of item, making it a perfect cover for outdoor gas grill. The item happens to be fade resistant as well. So, even after placing the cover under the sun for long hours, the color will remain intact and won’t fade.

FadeSafe Grill Cover

If you are looking for a cover with nice built and can fit sizes up to 58 inches, then FadeSafe Grill Cover is the one for you to watch out for. The best part is its lifetime warranty from the maker! So, if anything happens, the experts are there to cover it for you. It is made using the fade resistant dyed fabric from Montlake, for enhancing durability.

Apart from the options mentioned above, you have some other items under the grill cover right now. Those are BBQ grill cover from Unicook, Texas gas grill cover, and more. Always check out the available options before making the final call.

Sketch the essential thought of the Cover:

Make a point to just picture out the state of gas or charcoal barbecue first. Despite the fact that you are probably going to gauge the measurements later, getting a fundamental barbecue picture will assist you with going over the correct size, alongside its state. 

  • You can additionally quantify the tallness of the flame broil directly from top to ground in its inches, which will incorporate the stature of the stack for the smoker-type barbecue. 
  • Now, by holding the tape, begin to quantify only one size from the back of the flame broil to front handle and that is your width you have to center at. 
  • Don’t neglect to quantify the length from edge of one side to another, which will incorporate the side burners and the racks also, assuming any. 
  • Now, the time has come to search for fronts of a similar size or only an inch or two bigger than the component of your flame broil. 
  • It is presently time to look at the representation of the bundle, just to guarantee that the size of the cover matches that of your barbecue. For the flame broils with burners or retires on the two sides, the cover will be fit as a fiddle.