Category: Personal Branding

The demand for health-related products and services has burgeoning now more than ever because of the Covid-19 pandemic. People are a lot more conscious about their health and well-being and are willing to explore and invest in/buy healthcare utilities. Not just this, we have also witnessed the integration of digital media and technology into all areas of business, changing the way they strategize, operate, and deliver their products and services to consumers.

Another trendy news is that CBD has taken over the market with brands offering a great variety of products. Call it a new fad or the need of the hour but, this hemp extraction is the latest uproar. Today the market is flooded with all kinds of CBD-infused products, and everyone wants to add the best CBD Gummies to their carts. Another such unique product is CBD-infused chocolate. This beneficial and delicious edible has become CBD lovers’ new big thing.

With such growing demand, it becomes imperative to keep up with the competition. If you are looking for marketing strategies to promote/advertise your CBD brand, congratulations! You are on the right page.

Why Is Marketing Important?

Let’s make it clear, ‘You cannot sell anything if you can’t tell anything’ – Beth Comstock.

A research carried out by Data Bridge Market Research (DBMR) reveals that the CBD edibles market is forecasted to expand at a CAGR of 25% between 2020 – 2027. It is a fact that the demand for Sunday Scaries CBD products is reaching new heights with each passing year. New brands are rapidly entering the market with fresh and innovative ideas with a zeal to win the loyalty of consumers.

In such a market condition, both the existing and the new brands must strive to establish their goodwill and build a strong relationship with the customers by reaching out to them and telling them about the brand’s purpose. For this, brands need to start right and take the lead to foster growth and customer loyalty by rebranding. Here are some reasons highlighting the need for marketing in such unprecedented times:

1. Smart marketing can help you to stand out

2. Building healthy relationship/connect with the consumers is fundamental

3. Maintaining a positive brand image 

4. Creating brand differentiation is paramount

5. Consumers crave a sense of belonging

6. Keeping up with new advancements

7. To earn an edge over the competitors

8. Understand the needs and requirements of the consumers

9. Helps to drive/boost sales

10. To make informed decisions by determining the survival span of the business

Marketing CBD Chocolates

Cannabidiol is not just another member of the cannabis family. It is a medicinal substance that has the potential for treating a variety of ailments and diseases. Its aid ranges from concerns like anxiety, stress, body ache to the rarest of conditions. CBD can cure and comfort a plethora of issues.

CBD is one of the fastest-growing consumer trends, and CBD-infused chocolates are the new favorites of the cannabidiol community. If you own or are a part of a brand that sells CBD chocolates or any such edibles, here is a list of what you should be focusing on while strategizing a marketing plan for your product:

1. Build your social media community

Since social media platforms like Instagram, Twitter, and Facebook are widely, frequently, and heavily used by everyone, start building a community on social media by spreading awareness about your brand’s mission, purpose, values, and promise.

2. Try out influencer marketing

Influencer marketing has become quite popular today. This kind of marketing helps in reaching out or capturing an organic audience. It also pushes brands to overcome advertising restrictions on strict social media platforms.

3. Invest in paid online advertising

A little paid promotion killed no one. It will instead boost your online visibility. You have to buy time and space for your ads from paid search platforms to publish on search engines like Google, Yahoo, Bing, etc.

4. Send marketing emails to customers

Email marketing is an excellent way to stay in touch with your customers and keep them informed and in sync with your new advancements and offers.

5. Publish creative video advertisements

There is no doubting the fact that audio-visual is the most effective and impactful form of communication. Get your creative juices flowing and plan on creating good quality video advertisements. Team up with a professional creative advertising agency if required. Since you are promoting health-related services or products, focus more on informing and educating your target audience.

6. Regularly update your website

Make sure your website is always up-to-date. Publish product-centric blogs on your website regularly. Ensure that your website’s UI is user-friendly and organized. Do not forget to publish relevant images/graphics and statistical graphs (if any) to support the information that you are disseminating through your website.

7. Prepare engaging & informative digital campaigns

Brainstorm and prepare thoughtful and interactive digital campaigns for your social media community and target audience. Good research work, planning, and strategizing will go a long way. Collaborating with experienced healthcare professionals will build trust for your brand, which can further boost your credibility.

8. Switch to location-based SEO

If you are an organization with a local branch, investing in setting up a local listing on search engines will be your best decision. Provide all the necessary details, for example, your organization’s name, address, working hours, contact number, and link to your website backed up with some images to help your customers find you easily.

9. Reach out, connect and gather feedback via online platforms

Interactive disposition adds to the goodwill and credibility of a brand.

10.  Do not underestimate the power of going online in 2021. Learn from already established and successful brands and most importantly, “Sell the problem you solve, not the product.” – Matt Mazzie

Conclusion

Since the CBD market is expanding and infinite brands are a part of the race, there exist marketers/brands who mislead the consumers by putting up false information about their products. Either they put way less quantity of CBD in their products than they claim to, or they mingle a high dose of content-rich in THC (which can cause intoxication) instead of pure CBD. Cheating the consumers, especially when the impurity of the product can be harmful to their health and well-being, is probably the worst sin a brand can commit. Be a responsible organization and make sure you don’t hoodwink the consumers into purchasing from you.

Being a business owner is an extremely rewarding and satisfactory job, especially if you are passionate about the industry. Personal care businesses are all about self-care and beauty. They give people the chance to treat themselves and feel great about themselves. A handful of examples of personal care businesses include nail salons, hair salons, tanning salons, medical spas, and skincare clinics. If your company falls into one of these categories, you will understand that there is a lot of competition out there. To help you stand out from the crowd and grab people’s attention, here are 5 ways to boost the appearance of your personal care business.

Improve Your Packaging

Whether people are looking for a new haircare or oral hygiene product, it is guaranteed that everyone who enters your personal care business would have seen the assortment of products on your shelves. Making your product packaging stylish, flexible, eco-friendly, and high-quality will draw people in and create a good brand image. To improve your product packaging today, check out the PKG Lab.

Keep Things Clean

Keeping your personal care business clean and tidy is key to maintaining a professional appearance. No one wants to get pampered or receive treatment in a dirty room. Messy and untidy places can also put people’s health and safety at risk. Putting cleanliness first will make your business more organized for employees and relaxing for clients while supporting good hygiene, efficiency, and overall safety.

Maintain Brand Consistency

The appearance of your personal care business will depend on your online presence as well as your surroundings. If you have marketing or social media materials for the company, it is vital that you remain consistent when it comes to branding. If your business is new, then you will need to put some time into creating your brand image. You should then carry out annual reviews on brand consistency.

Spruce Up Employees

In customer-facing environments, it is essential that your employees look the part. They will be key components for representing your brand, so sprucing them up will make your business look good while making customers feel comfortable. Giving your employees regular incentives will help you gain their respect and improve their willingness to work harder, as they’ll be rewarded for their productivity.

Create the Right Atmosphere

Creating a good atmosphere in your personal care business will have a huge impact on your customer and employees. You need to aim for a welcoming atmosphere and adapt it to suit the business you have. This can include adjusting the lighting, playing suitable music in the background, and having complementary extras available. Bringing some nature indoors can also make a significant difference.

Looks are important in the personal care industry, so making your business look good in person and on the internet is essential. It will say a lot about your service and product quality, as well as your company’s aims and values. When your business looks and performs well, you will retain customers.

Are you planning to start a business in Utah? It pays to do your homework! Before you can register your business in the Beehive State, you need to decide what type of business structure you will utilize. Will you go for Doing Business As (DBA), Limited Liability Company (LLC), or corporation? If you decide to have a Limited Liability Company, you need to know the current Utah LLC cost. If you opt for DBA or corporation, then you should also assess how much capital they require these days. Whichever you choose, all these structures have their fair share of advantages and flaws. To help you pick the perfect choice, we did a little research about these three entities.

Basic Business Structures

• Doing Business As

DBA is sometimes referred to as a trade name, fictitious business name, or assumed business name. It allows a business to operate under a different name from its legal name. For example, if you want to run your cleaning business as X.Y.Z. Cleaning, you will need to file for a DBA. In most states, business owners file DBAs at the county level, where you can find the business.

• Limited Liability Company

An LLC means that your business operates as a distinct and separate legal entity from you (as the owner). While LLCs require more formalities than a DBA, they have fewer restrictions than corporations. A manager or members who must manage a Member-Managed LLC are the company owners, while a manager may or may not be a member. The LLC structure also includes more tax flexibility since it can choose to be taxed as a corporation, partnership, or sole proprietor.

• Corporation

A corporation is a separate entity that provides liability protection to the owners and has a structure that includes shareholders, directors, and officers. It is more complicated than a DBA, but startups and large firms that intend to raise funding often choose this. 

Now that you know the three structures’ main differences (and we hope that you’ve decided which one is your best bet), it’s time to think of a name for your business. Depending on the structure you chose, there will be different requirements when naming a business. 

What to Consider When Naming an LLC

Surprisingly, there are lots of things to consider when naming an LLC. But for brevity purposes, we’ve narrowed them down and listed only the most crucial things to keep in mind.

• Include any of these words, phrases, or abbreviations: “limited company,” “limited liability company,” “LC,” or LLC” to your business name.
• Do not use words that could confuse your LLC with a government agency, like “FBI,” “Treasury,” and “State Department.”
• Avoid the words “bank,” “trust,” “trustee,” “insurer,” or “insurance company.”
• Do a name search on the Utah.gov website to make sure the name you want is still available.

Registering an LLC in Utah

Now comes the easy-peasy part: registering your business as an LLC. First, file the “Certificate of Organization” amounting to $70 with the Utah Division of Corporations and Commercial Code. When approved, you need to organize the LLC by holding an “Organizational Meeting” and crafting the company Operating Agreement, taking contributions from the members, issuing Member Certificates, and more.

Conclusion

We hope this simple guide will give you an idea of Utah LLC cost and help you start your own business. Registering a business in the State of Utah takes time, patience, and a fistful of dollars. While you need to take a lot of steps, they are pretty easy and simple. Just make sure to take one step at a time and do everything you need to. This way, you’ll be able to set up your business correctly and get started making money.

QA managers and team leads are continuously looking for ways to improve their QA process and software testing processes, but they also need to increase the productivity of their team members. However, during different testing activities and building up bug reports, they do not find enough time to perform these changes. Although increasing the productivity of a QA Team should not be complex, it is easy to create targeted wins, that allow them to implement additional ways to keep the team members motivated. Since there are a number of tasks that QA teams have to handle, and there is a lot on their plate, increasing productivity can boost a company’s sales and revenue. However, when QA teams use test case management software, it helps them in saving time and effort instead of managing all test cases manually. 

Following are 6 tips to increase the productivity of your testing team:

1. Test Automation 

A company does not have to break a bank to improve its processes with the help of automation. It is important to automate the test cases that require significant time when performed manually or test cases that need to be executed multiple times during the development cycles. These include the automation of unit testing, smoke testing, functional testing, regression testing, integration testing, etc. 

2. Use Effective Communication Tools 

When teams are performing manual testing, they need to collaborate with the team members. Thus it is vital to integrate the communication tools so that they can spend more time on the app rather than turning to their emails with issues or questions that are waiting in queue for answers/replies. Effective communication tools can help in improving the QA process as it speeds up and provides a smooth communication flow between QA teams and the other stakeholders.

Communication is a key to enhance productivity, as communication tools offer chat functionality, group online calls, screen sharing, recordings, document sharing, etc. QA managers also need to observe how often do teams reach out to each other, how they respond to queries and concerns posted by other team members, etc. All these factors are important and should be considered in the QA process. 

3. Test Case Management Software

Writing unique test cases and executing them is a time-consuming job if performed manually. Gone are the days when teams used Excel Sheets to manage the test cases. Software testing teams now use test case management software that offers a wide range of features to assist their testing efforts. They can also integrate this software with other testing tools for boosting the QA process. 

4. Providing the Necessary Information 

Another tip to improve QA is to ensure that all proper information is available. This should include the design specifications, documentation, etc. all available at a central location for the entire team. They should pick the right tools designed to keep the teams on track. When choosing a tool, make sure you consider the adaptability, features, functionality, and cost of the tool so that your teams invest more time and effort to improve the QA process. QA teams need access to critical information that is a way to ensure the success of a project. 

5. Start Testing Early

In order to make the most of your QA team’s time during the initial phase, it is important to engage it in requirement review to find the mistakes before they begin the implementation phase. This type of approach helps in reducing the development costs and gives them a deeper insight into the software app right from the beginning. 

6. Spread Domain Knowledge

Companies create software for a given domain such as finance, medical sciences, healthcare, etc. This is why the domain knowledge of the testing team can be valuable depending on the project in which they participate. It is important to provide them with considerable knowledge in the given area allows testers to better understand the functional and business requirements of the app under test. this type of understanding can have a huge impact on the productivity of a testing team. So the question remains how to spread this domain knowledge to the testers? Well, QA leads should organize a special training session with someone who knows the context provided for a given project. Providing materials among the QA teams can also assist them in preparing for participating in new projects.

Conclusion 

QA managers can use these six tips to improve the performance of the testing teams and also help them collaborate between different teams within the same project.