Category: Personal Branding

Digital BrandingPersonal Branding

How to Come up with Topics for Your New Blog

Starting a new blog can be scary. Terrifying, even. It’s important to note that coming up with topics for your blog doesn’t have to be intimidating. There are a few things you can do to ensure you never have difficulties coming up with something interesting to write about, and they aren’t as difficult as you may think. In fact, they are actually pretty simple.

We’ll be going over some of those tricks in detail, so if you’re ready to start learning, keep reading.

Take Some Time to Brainstorm Ahead!

First, you want to start with a good old-fashioned brainstorming session. This is because taking the time to brainstorm topics is a major must when starting a new blog. With all the fake news out there, you’ll need to have unique ideas and supporting evidence, if you want your blog to stand out from the get-go.

Before you can come up with an entire list, though, you need to get the ball rolling and write down one or two of the topics that are already swirling through your mind. Even if you can only come up with one idea at the beginning, it’s all you need to get started.

From there, you simply need to change scope.

Let’s say, for example, you want to write a blog post about the importance of marketing. This is a pretty broad topic on its own, but if you change the scope, it opens up a world of opportunity. And before you know it, your one idea has turned into 6 or 7.

You can also write about topics like the importance of organic marketing, the most recent changes that have happened with marketing strategies in your niche, the differences between marketing on different social media channels, and much more.

All it takes to successfully change scope is a different perspective, a good brainstorming session, and the willingness to take some time to plan ahead.

Use Content Tools Like Google Analytics to See What’s Working

With that being said, though, you also want to make sure the topics you come up with will work. That means using content tools like Google Analytics, HubSpot, and ClickFunnels to keep an eye on how your blog posts stack up against the competition.

When audience members read content, they’re looking for a number of things, including easy-to-read layouts, mobile functionality, engaging copy, and accurate search engine optimization. Having the data from each blog post at your fingertips can give you the ability to analyze whether your topics and overall blog can satisfy those needs.

No Need to Look Far: Write About Topics That Concern Your Site!

No matter how well thought out your blog topics are, there’s no chance they will perform well if they don’t fit in with the content on the rest of your website. So if you’re having trouble coming up with blog topics, look no further than that topic! Most notably, your site’s security.

Cybersecurity is a major issue for every website owner, including you, and it can provide a broad range of topics for you to write about. Some examples might be the best way to ensure the backend of your website is secure and the best way to establish strong security initiatives among staff members.

How-To Guides Are Always Great and Really Popular!

If all else fails, you can never go wrong with writing how-to guides! These have been shown to perform well on a regular basis, especially in the online blog space.

Think about it.

One of the most common things people do is Google the answers they’re looking for. Your goal with how-to guides is to walk your readers through a process they don’t yet know how to do and provide them those answers.

Write What You Know

No matter what your blog is about, it’s always going to be possible to come up with topics. All it takes is a little time, a new perspective, and excitement regarding the experience your readers will receive when they click onto your content. What is more, there are plenty of writing and editing tools and services like ClassyEssay which apart from providing academic writing help can also assist you in creating catchy headlines and high-quality content on various topics for your blog.

And if you ever struggle to come up with new topics, just take a moment to breathe and walk through the strategies we outlined above. You know about more than you think, and there are plenty of people out there who want to pick your brain about every aspect of whatever your overall branding focuses on.

So go out there and start writing. You’ve got this!

Digital BrandingLegal BrandingPersonal Branding

Do These 5 Things If You Want To Win At Marketing

Every business is reliant on marketing – that’s a fact!

However, with thousands of different techniques, methods, and approaches to choose from, it can be overwhelming.

The truth is to keep it simple. Yes, established organizations are going to be implementing advanced marketing strategies and spending big bucks on their campaigns, but they all had to start somewhere.

It began with a set of scalable techniques that welcome growth and cater for a diverse range of marketing needs.

This article is going to arm you with 5 important marketing motives, which you can implement today, that will allow you to win.

1. Free Trial

Offering a free trial is like making low risk, high reward investment.

The only real outcome is to win big by earning a new paying customer, like the ones which choose to leave and go elsewhere, you never actually knew or made any commitments with.

The global average shopping cart abandonment rate is 69.57% – but why?

A lot of the time customers don’t complete their purchase due to commitment. Even if a product has got 100 five-star reviews and pages of information, the majority of first-time customers can’t justify spending money on something they haven’t even tested.

Imagine you have 100,000 people visit your website this month, either purchasing a product or leaving it in their cart. According to the statistics above, only 30,430 of those visitors would have completed their purchase, leaving 69,750 visitors to abandon their carts.

Understandably, there are multiple reasons why visitors abandon their carts, but offering a free trial is going to dramatically reduce it.

Even if a free trial converts 10% of the visitors who abandoned their carts, that’s almost another 7000 new customers and purchases you have received.

You would be crazy not to try it!

2. Become An Expert

Simply reading this article means you are passionate about your trade, looking for new ways to help grow your business and develop as an individual.

Now, to become an expert, you don’t have to be the most intelligent person in the world, but you must know your stuff.

Understand your industry and its components in depth, become a source of knowledge that people can feed off of.  Even sharing your opinion on technical matters shows you are engaged in what you do.

Delivering informative and educational content online is what will set you apart from your competitors, and show your audience you know exactly what you are talking about.

What else can becoming an expert bring?

  • New customers – People are more likely to purchase a product from someone who knows what they are talking about
  • Testimonials – The more expertise you share, the more others are going to support you. This will give you and your business a strong reputation an authoritative position in the market
  • Reduced costs – If you are well known in your industry, your name is going to gain more attention. This attention is going to rub off on your business and therefore lessen the need for marketing

3. Give Back To The Community

Success in the modern world is linked with monetary wealth, which should not define success at all – it’s measured differently by everyone.

Mental wellbeing is a pressing issue which many people around the globe deal with each year. In fact, 1 in 4 people in the UK suffer from mental illness every year, and you should do your bit to help.

Having a physical, face to face relationship with your customers envisages trust and loyalty.

Giving back to the community can:

  • Increase brand visibility – Word of mouth marking that stems from the physical relationships you are going to build and is a really effective way of increasing your brand awareness. 64% of marketing executives indicated that word of mouth is the most effective form of marketing
  • Show your commitment – Communication is vital to a successful business, so what better to do than talk directly to your customers. Stating your commitment to them and showing how much you value them individually will allow them to give you their loyalty in return
  • Gather feedback – Once you have earnt the trust of your customers, they are going to grow alongside you. This will encourage them to leave honest feedback in the best interest of your business.

Although connecting with your community is going to require more effort and attention than running an advertisement campaign from your computer, there is no better way to build genuine relationships with your customers and earn their approval.

4. Play Smarter Than Your Competitors

Playing smarter than your competitors involves a 4 step process, called ADIR:

1. Analyze – Understanding the way your competitors operate in your industry will allow you to differentiate. Focusing on the types of content they produce and how they engage with customers can identify what you are doing wrong, but also open opportunities for your business to excel

2. Design – When you feel like you know everything about your competitors, it’s time to design your plan of attack. Growing in a similar way to your opposition is sustainable, but it is important to introduce a personal touch and show customers how you are unique

3. Implement – It’s time to take action and implement your design. Only begin this process after you have invested a considerable amount of time and you are ready – don’t rush

4. Review – Measuring your performance is key to rise above your competitors. It’s likely that techniques will change and new trends will occur, so stay up to date

Playing smart does not mean spending more money than your competitors, it means optimizing the resources at your disposal and making use of every second available.

Here are some great tools for competitor analysis:

5. Industry Partnerships

Teaming up with another business that offers a product/service that compliments your own is exciting. At the end of the day, the more value that’s provided to your customers, the better.

It will allow you to produce content that both audiences are going to engage with. This collaboration is likely to introduce audience members from both sides together, resulting in new customers for your business.

How do you pick the right partner?

It all comes down to your overall objective. If you’re trying to increase your sales, you probably won’t work with a close competitor. Whereas, if you wanted to increase your brand awareness, then collaborating with a partner like this could work.

Here are some examples of industry partnerships related to marketing :

  • Customer retention  – Offering promotions to each of your customers as an incentive to stay
  • Content marketing – Creating content to gain new audience members and convert them into customers
  • Distribution  – Producing a co-product or bundle package with contributions from each business is an effective way to reach a shared target audience
  • Affiliate – This involves partnering with an advertiser or a publisher, to promote your product/service in a certain location, like newsletters, articles and other online sites. Each purchase is tracked and the promoter receives a commission

There are lots of different ways you can partner with other businesses in your industry, but you should select the one that best suits your objectives.

Conclusion

Digital Marketing is extremely important for the growth of your business and offering unique value that promotes customer engagement in a different way to your competitors will give you a sustainable advantage.

If you had forgotten, here are the points we covered in this article:

  1. Free Trial
  2. Become An Expert
  3. Give Back To The Community
  4. Play Smarter Than Your Competitors
  5. Industry Partnerships

Whatever your objectives, marketing’s solution must always start with value. You must invest time and care into your consumers before they invest their time, trust and money into your business.

About the author

The Good Marketer is a Marketing Agency in London that drives more traffic, generates conversions and increases sales for Small-To-Medium Sized Businesses.

Digital BrandingPersonal Branding

Where Is Content Marketing Going in 2020?

In the field of internet, promoting your content is a race, and ‘content marketing’ is leading this race. 

Yes, SEO has made gains in this race over the years, but content marketing is still at the forefront. In fact, other areas of marketing exist only because of content.

Everyone is fisting off content. Isn’t it? Think about it. What would you have optimized if there was no content for search engines to index?

Similarly, if there was no content, what would you post on social media? Nothing. If there was no content, then how would you communicate a message that resonates with an audience?

In content marketing, ‘you never know everything.’ New tactics and strategies emerge every day, and there are thousands of them. You ‘can’t use them all.’ You have to decide on useful trends and include them in their strategies.

In this blog, we will focus on the ‘most popular trends’ of content marketing and what direction it might be headed in 2020 and beyond.

1. Tell your story through visuals

Visual content has been trendy for a long time, and it will remain that way, because, honestly, we’d rather see images than reading. Internet users, especially the millennial generation and Generation Z, are always short on time.  You must appeal to their imagination through your interactive content. 

According to Pew Research, social platforms that feature visual content, like YouTube, Snapchat, and Instagram, reign supreme among adults. In fact, YouTube continues to be the most popular and widely used platform among U.S. adults. The video-sharing platform is used by 73 percent of adults, topping even Facebook. 

Source

Additionally, a HubSpot survey revealed that 56 percent of users aged 25-34 years prefer video content from the businesses they support. The numbers are telling you that visual content is trendy, and more marketers will use it in 2020.

But wait, if everyone is using visual content, then how can you stand out in the flock? Simple answer: engage the readers with catchy visuals. Be ingenious and tell your story.

2. Purposeful content

When we look for something on the internet, we only want the content that gives us ‘the exact answer we need.’  In 2020, marketers will increasingly target queries to provide a purposeful answer for users.

They will come up with content tailored to the interests and desires of people. You have to find a balance between the information and the promotional message of the brand.

As the competition in the digital landscape gets fiercer, brands will find it harder to rank for popular keywords. If everyone is creating quality content, marketers will need to adopt ways to set their content apart from the lot.

To stand apart, your content must carry certain qualities. According to Growth Proton.com, effective content must adhere to three core values:

  • Efficiency
  • Accuracy
  • Excellence

Keep your content unique. Add some numbers in it. Keep the tone conversational. You do that, and you will have satisfied customers with answers to all their queries.

3. Memes

Add memes. We all like to chuckle. Don’t we? Memes have emerged as engaging marketing content. It can hit all the right spots in people’s minds. It has a personalized effect that is reflective of your brand’s personality.

Memes are so effective that they are can make you presidents of the U.S. According to Bloomberg, presidential candidates have a meme strategy to reach out to millennials and Generation Z. 

Now you know how vital memes are?

The viral tendency of memes makes it a useful tool to increase your reach and widen the customer base. If I like a meme, I will share it. Right? There is your chance of free promotion.

4. Podcasts

Podcasts have been growing exponentially over the past few years. According to the UK’s Office of Communication, 1 in 8 people now listen to podcasts each week. This indicates an increase of 24 percent over 2018, and it will only grow from here.

Statista also reported that the number of podcast listeners in the U.S. has almost tripled within a decade. Podcast publishers now achieve millions of streams and downloads per month.

Increasing demand for audio content means that it is now essential for marketers to initiate a podcast and help their brand establish some credibility within their field of expertise.

5. Optimize content for voice search

The use of voice search is rising thanks to voice assistants like Siri, Google Assistant, and Alexa. If I can search with voice, why would I write?

According to Voicebot.ai, 33 percent of users searched through voice every month in 2019. In September 2018, the same number was 25 percent. Stats are telling you that people are talking more than they are writing.

Since Google voice search and AI-powered assistants work differently, content marketers need to optimize their content for voice search. Engage with the audience conversationally and create content based on those conversations. Such content will incorporate long-tail keywords and address voice queries of the audience. 

6. Double down on your SEO efforts

Your content can be great, but you still have to tell it to people. It will only happen when you rise to the top of SERPs. Now, the focus is on SEO strategies and to deliver an excellent user experience.

This decade will also see more investments in tools that can automate and make SEO easier. Businesses will compete to show up in the featured snippets (also known as Position 0) to stand out from their competitors.

The sky is the limit here. You can achieve ‘top ranking in the search’ through an effective content marketing strategy that addresses the audiences’ needs.

Final words

The above content marketing trends will likely be on every marketer’s mind this year and the years to come. However, businesses don’t need to abandon the strategies that have worked for them in the past.

Utilize these trends and bring simple changes to improve their understanding of your audience and their needs. As they say, “Sometimes, the simple changes bring great success.”

Digital BrandingLegal BrandingPersonal Branding

How Can SEO Online Marketing Bring About a Transformation in Your Business?

With the number of marketing strategies that are available for your business, it is probably one of the most difficult jobs to decipher the ones that are going to be the best fit for the organization. Before you decide to spend a bulk amount on any particular strategy, it is a must that you know about all the strategies that are available for your business, especially important ones, which include search engine optimization. Nobody in the business world can deny that SEO is necessary. However, most of them have a similar question, what SEO online marketing is and what is the working pattern? According to https://www.entrepreneur.com, not having a proper strategy for onsite content is not a good idea when it comes to SEO online marketing.

SEO online marketing

SEO is a popular marketing strategy and it is extremely effective as well. The results of search engine optimization can indeed take a little time to show up but it is going to be worth your wait. Search engine optimization helps in improving the online presence of your business, which helps in making sure that you are having a good ranking in the search engines. 

When your website has a high rank in search engines, it is undoubtedly going to yield a lot more clicks from all the users. Based on the clicks that you are receiving, people are going to look at the website, and when they look at the website, they will come across services and products that are going to interest them. 

Apart from that, when your site has a high rank, you are going to come across important revenue and conversions. Online SEO marketing is known to combine both off the page as well as on-page strategies, which work together to make sure that the job is done.

On-page SEO is the change that can be made physically to the website to make sure that the website has a high rank. This includes:

  • Targeting keywords and implementing them
  • Creation of content
  • Optimizing page speed

Off-page SEO refers to the different strategies, which do not take place on the website for increasing ranking. The examples include:

  • Link building
  • Email marketing
  • Marketing on social media

When you decide to hire professionals of online impact marketing, they are going to use both so that you get the ideal results.

Given below is a list of the reasons why online marketing can help in changing the business for good.

Thousands of people are searching in Google constantly

When you are implementing online SEO within the marketing strategy, you are marketing the business to numerous people, and the figure is almost 67000 people per second. When you are using SEO for marketing services and products, you are making the offerings of your company available to a huge user base, which will provide the chance of making sure that customers are interested in your business. This is going to result in better and higher conversions. Without SEO, there is hardly any chance that the target audience is going to stumble upon your website and purchase products.

People ignore paid advertisements

Few paid advertisements indeed provide an amazing way of advertising the business but according to statistics, 80% of the users do not pay attention to paid advertisements that appear within the search results. This means that you have a much better chance of target consumers clicking on the website if it is getting displayed organically within the search results. Organic ranking means that the website has to be there as a result right below the paid advertisements. You will not have to invest money if you are interested in ranking organically, however, one important requirement that you cannot avoid is a great SEO campaign. 

Companies are constantly implementing SEO

If you are interested in staying many steps ahead of the competitors, search engine optimization is undoubtedly a must. 61% of organizations have stated that the biggest priority that they have is growing the campaigns. This is undoubtedly a high percentage and if you are not opting for SEO campaigns, your business is going to fall behind. It is going to be overshadowed by those companies, which focus on SEO strongly. This is why you need to make sure that you have a great campaign prepared. 

SEO helps in boosting conversions

When compared with traditional marketing, the rate of conversion of search engine optimization is extremely high. With the help of any traditional marketing strategy, you are going to see a 1.7% conversion rate. However, when it comes to search engine optimization, you are going to observe the conversion rate of 14.6%. This is a huge difference and illustrates the reason why SEO is a great marketing strategy. 

Local SEO is effective

If you are running your business locally, SEO has to be added to the marketing strategy without any second thoughts. After the users search for a local business, 88% are going to visit the business and make a decision within the next 24 hours. Therefore, to make this happen, you need to ensure that you are implementing a great SEO strategy. 

Can SEO online marketing be done by the business?

You need to understand that there are several dynamic parts associated when we are discussing SEO. Most of the business owners have one question, which is whether SEO can be handled within the organization itself. It is important to know that a single person can handle the campaign but to make sure that the results are coming; enormous hard work has to be put in. SEO is not at all a strategy that you set and forget about, you have to take constant care and monitor the results. Since the business has different aspects to be taken care of, it is always suggested that a professional does the job. However, if you want to do it on your own, make sure that you are focusing on the changing tactics and strategies of SEO constantly. 

Conclusion

Without ideal SEO strategies, your business will hardly get the limelight that you are interested in getting for it. Make sure that you understand all that has been mentioned above so that you can plan your strategies and implement them accordingly.

Legal BrandingPersonal Branding

8 Effective Strategy to Improve Your Business Growth

So you decided to grow your business. But the question is how?

There are a lot of probable growth strategies that are available, everything from exploring new markets, crafting new products, to making an acquisition. Most organizations make their own unique combination of strategies. 

What’s important here is to select the best approach that is well-tailored for your overall strategic plan. 

That’s because it is easy to lose sight of the big picture, especially if you have placed your focus on non-strategic growth opportunities.

In this post, we will explore eight effective strategies in improving your business growth:

1. Invest in systems

If you’re trying to do everything on your own, then chances are, you’ll be limiting yourself to the prospect of growth.

A business that’s powered by systems is one that could handle multi-layered demands of expansion. That’s why it’s crucial to have a solid CRM, as well as a powerful e-commerce software that helps you focus on the important aspects of business expansion and growth. 

Check your current operations and see what elements are repetitive or monotonous. Also, make it your objective to outsource and automate as much as you can. That way you can focus on the growth of your business.

2. Improve your homepage

Apart from improving your SEO efforts, and making purchases and sign-ups easy, make sure that you have a perfect homepage as well. 

A majority of visitors who land on your site aren’t ready to buy anything. It’s also likely that they’ll land on your homepage. If it looks cluttered and difficult to navigate, then they’ll move on to your competitors. 

If your web copy is terrible and it doesn’t show your product’s value, then they won’t be won over. If this something that you can’t do alone, you can tap other agencies’ help by typing something like “outsource website design Philippines” on Google for example.

Sometimes, making a simple change, such as making improvements on your homepage, can boost your revenue tremendously. 

3. Focus on analytics

Large companies and tech giants like Facebook and Amazon have realized the value of using data. You should, too. 

As a business owner who owns a website and social media pages, you can use freemium tools to gather insights from your customers. 

For instance, using Google Analytics helps you gather insights on page visits, average time on site, bounce rate, how an audience arrives on your website, and so on. That way, you’ll know where to focus your marketing efforts

Another analytics tool that you can use is Unbounce, especially if you wanted to know how you can optimize your landing pages and boost your conversions.

4. Research the competition

If you’re figuring out what you can offer your target customers, then you have to research your competition.

You can use tools like AdBeat and Similar Web, to be able to gain x-ray lenses to your ad copy, all your landing pages, and other stages in the funnel.

It also lets you uncover the online strategy of advertisers. Search for ads that are running for the longest time, and try to emulate those. That’s one of the best ways to scale your business.

If it’s working for your competitors, then chances are, it will work for you as well. 

5. Always have a backup plan

As your business grows over time and processes become more and more complex, making quick adjustments can be rather difficult. 

Having a backup plan in place in case there are emergencies and unforeseeable circumstances could help you better deal with inevitable bumps along the road.

6. Build an email list

One of the effective ways in growing your business is by building an email list. It means that you need to have a lead magnet. And if you have a lead magnet, it means you need to create a sales funnel.

See companies like GetResponse, Aweber, ConstantContact, Drip, and  ConvertKit to build and manage your list.

7. Form strategic partnerships

Forming strategic partnerships with the right companies can certainly make a difference. It allows you to reach a large customer base quickly and easily.

But identifying the key companies to partner with is often easier said than done.

Here’s a piece of advice: Look for companies that complement your own. Get in touch with them and propose to them opportunities on how you can work together.

8. Host a webinar

Webinars are an effective way to promote a product or a service. It can also help a business scale quickly.

Webinars also have an automated selling tool for taking any service or product in the market and reaching a large audience fast. 

Overall, they’re a fantastic medium for captivating your audience to make a purchase. 

Final Thoughts 

Scaling your business is hard and needs considerable time and effort. You’ll be wearing many hats, and you’ll be interacting with customers regularly. Eventually, all of these would take a toll on you. 

Fortunately, there are ways to grow your business.

There are hundreds of resources about business growth strategies available online. Picking the right ones and applying them to your business will take your business to the next level, as you grow over time.

Personal Branding

Branding An Engineering Firm

Branding engineering and related architectural and construction firms take more than having a good logo designed and deciding on a mission statement that summarizes the aims and values of the company.

Good branding goes hand-in-hand with marketing strategies and will ensure that people recognize who you are and what you stand for. It represents a promise to your clients that tells them what they can expect and differentiates your firm from others operating in the same engineering niche as you. 

Your brand will emanate from who you are, what you want your engineering business to be, and the way your clients and potential customers perceive you and your firm.

But one of the greatest challenges is that engineering firms, like architectural and construction companies, don’t offer products for sale. Rather, they are service-based and so their offerings are intangible and based on experience rather than physical performance or functionality. 

Additionally, any business that offers services may have diverse offerings with multiplex values. All of these need to be associated with the brand and highlighted in some way. 

Branding Tips for Engineers

1. Role of a Good Logo

Having said that branding is more than having a good, identifiable logo and mission statement, it’s important to recognize that both these elements still form a vital part of the branding process:

  • A good, well-designed logo will reflect both the name and mission statement of your business in a simple visual manner. If the color is used, this must be carried through all visual branding for consistency. 

  • The mission statement will define the fundamental purpose of the business and identify the services offered. When engineers formulate a mission statement they need to know who their potential clients or customers will be. 

Visual elements make any brand recognizable, which takes us back to the logo and colors are chosen if any. You will use these on letterheads, corporate communications, brochures, and possibly clothing or giveaway items like pens or caps. With reference to the two logos above, people will immediately recognize that you represent a business called Altitude Branding or New York Engineers. 

But that is just the beginning. You also need to have a vision of where you want the business to go and what you hope to achieve. 

2. Defining the Brand

Engineering is a broad field and many firms specialize. Perhaps you want to brand your company as a mechanical, electrical, and plumbing (MEP) engineering firm or perhaps a business that offers top-quality heating, ventilation, and air conditioning (HVAC) engineering services. Maybe you want to focus on mechanical engineering services or fire protection services including sprinkler design.

Alternatively, you might want to brand the firm as a business that offers a wide range of services that all embrace energy-efficiency and sustainability. 

Whichever emphasis you choose, successful branding will ensure that your company’s name is commonly associated with the top services you offer. 

Once you have identified where the business is currently positioned in the marketplace in terms of both goals and competition, you can define the brand and the promise it offers. The definition should also identify the values the business incorporates. 

3. Manage the Brand

Most successful brands are properly managed, and an engineering firm’s branding should be no exception. A brand management team, either employed or out-sourced, will (or should) keep the identity of the brand alive and on track. 

While recognition of visual branding will be helpful, it’s what the brand stands for that is important. One way to share the brand voice is to make sure that when the business communicates on any level it sends out a consistent message. Another way is to encourage and empower those working within the firm to integrate the values of the business into their daily lives and the way they operate independently and with the rest of the team.

Make everyone – employees and members of the management team – feel as if they are ambassadors of the brand and know how to communicate the message of the brand in a positive way. 

Managing the brand will also require regular evaluation to ensure the business stays on course and achieves its goals. There will likely be a learning curve and goals might change. But when branding is successful, customer loyalty will increase and the business will start to demand a higher market share of its particular engineering niche within its physical area of operation, Chicago or New York for example. 

Updating Branding

Your engineering firm may already be branded, but is it still working for you? The truth is, it’s not unusual for businesses to need revamping and refreshing every three to five years. 

A fairly quick assessment will tell you if it’s time for renewal or a revamp. Consider if:

  • The existing branding is outdated. Just updating your logo might make a huge difference.
  • Your services have changed or you might have shifted to a different engineering niche. If so, the branding message must change too. 
  • Your branding isn’t achieving the response you anticipated. Start by redefining your target market and then adapt your business image to match. If this doesn’t work you might have to start afresh. 
  • Objectively assess whether branding is consistent through all elements of the business from business cards and your website, to the office environment. Inconsistency can be confusing and it tends to look unprofessional. 

Updating branding is much like the buildings that engineers help to renovate and restore! Everything needs a change from time-to-time. Don’t feel bad – just do it. 

About the author

Michael Tobias is the founder and principal of Nearby Engineers and New York Engineers, an Inc 5000 Fastest Growing Company in America. He leads a team of more than 30 mechanical, electrical, plumbing, and fire protection engineers from the company headquarters in New York City, and has led numerous projects in New York, New Jersey, Chicago, Pennsylvania, Connecticut, Florida, Maryland, and California, as well as Singapore and Malaysia. He specializes in sustainable building technology and is a member of the U.S. Green Building Council.

Basic education
Personal Branding

How To Advance Your Career With Continuing Education

Education is a continuous process. You can’t ever say that “I’ve had enough education” because there’s no “enough” in this journey to be educated. After completing their schools and universities, people start worrying about getting a job or making a career in a particular field. They think that the rest of their lives will all be about “money making” and that they won’t have to worry about any books, exams, or results, etc. Well, this is where they are wrong. People need to understand that furthering their education will only help them with their careers. With continuing education by your side, you will come across all those opportunities that you have been dreaming about.

However, you shouldn’t take any step without proper research, and that’s what we are here for today. Today we are going to help you in advancing your career by continuing your education. This article can change your life, so take notes and do read it all thoroughly.

Why Pursue Continuing Education

What's your continuing education goal

1- Goal Evaluation

The very first thing you need to do is to evaluate your goal before you get back to school for education. Your goal can be anything, from getting a pay raise at work or polishing your skills or entering a new field entirely. No matter what it is, you have to work on identifying that goal, and that’s when you can think about the rest of the things you have to do for the continuation of your education.

2- Professional Feedback

Just reading an online article isn’t enough. You are about to make a decision that will probably change your life, and this is where you should seek professional help. Ask around for opinions, talk to people who are continuing their education with their career. Speak to your boss or an HR representative so that you know that the step you are about to take is a wise one.

College lecture

3- Continuing Education Options

If it’s a “yes” from everyone and all the signs are positive for you, then the next step is to identify what you are going to do. Are you going to pursue your studies full time at a physical campus or will you be opting for a method that saves you time and doesn’t interrupt your work too?

Our suggestion here is to opt for online courses that provide certificates the very next day when you are done with the course, such as  https://cpdonline.co.uk/. Here you’ll get the best courses that will not only help you with your skills and knowledge, in fact, these courses will open better opportunities for you too. It’s just that you need to do proper research and then make a final decision. The CPD online courses are tried and tested, and they are the best for you.

Online learning

4- Time Management

No matter what it is, you cannot deny the fact that you need to manage your time if you want to continue education with your career. It’s a necessity and not an option, so work on time management and then see the results on your own. If you don’t manage your time, you won’t be able to continue your education, and on top of it all, your work will get disturbed too, which is the last thing on Earth that you want.

Conclusion

These are some of the things you have to do in order to continue your education with your career. Believe it or not, this can be the best decision of your life, so think about it and follow all of what we’ve mentioned above.

Digital BrandingPersonal Branding

An Expert’s Guide to Generating Leads on Facebook

Marketing isn’t always straightforward, and for many marketers and entrepreneurs, generating leads is a challenge. Facebook is a great platform to help you generate more leads. It’s a place where you can turn a conversation into customer loyalty and purchases, as well as getting to know your customers even better. Let’s see what it takes to generate leads on Facebook.

Why Facebook Is An Ideal Platform To Generate Leads On

There are a couple of reasons why Facebook is one of the best platforms to generate leads. And while you might have read that Facebook’s network growth has slowed down, they still have over 2.50 billion monthly active users. So, if you create a well-strategized presence focused on both organic and paid advertising methods, your possibilities on this platform are endless.

Another reason to use Facebook is that you can set different objectives as your goal with a campaign, which is something that most other platforms are not able to provide, even in 2020.  But not just that, the platform has made its name in lead generation with thanks to one of marketing’s golden rules: ‘know your audience.’ And while many marketers, such as yourself, might think that they already know their audience, the data you’ll gather when advertising on Facebook, might say otherwise.

Building Engagement And Expertise

If you want to start generating organic leads from Facebook, it is essential to remember that you’re going to need to build a community that trusts you and create a lot of engagement.

Engagement And Community Building

Increasing or building brand engagement is important because the trust you create will eventually trigger more purchases. People are engaged with your content if they like, click, and comment. To make sure this happens, you will have to create value for your audience by writing exciting content, showing entertaining videos, and answering questions about your product/service.

You can also utilize customer reviews to build more trust. But if you do, it is an essential thing to keep in mind that you have to remember to always reply to messages, customer reviews, and questions. This will help you build a relationship with your potential customers, which will eventually generate more leads. 

Another thing you can do to improve the engagement with your brand and products is to build a community on Facebook. When you start with creating your community, you need to take a good look at yourself. A community is not about making a profit (or at least not directly); it is about personal success and helping others to succeed too. It creates mutually beneficial relationships that add value to your business, your own life, and that of the other community members.

When building a community, you can introduce the expert approach. This means you share valuable, expert level, information about topics that relate to your audience and product. The aim is to trigger a more in-depth conversation or discussion. You do this by asking questions and making comments as well as inviting others to share content too. Once you have established brand engagement and trust, you’re ready to start with Facebook Advertising. 

Facebook Advertising

Advertising is used for many different things, and such is the case with Facebook Advertising as well. Objectives like doing market research, getting customer feedback, and increasing conversion can be applied to create advertisements on Facebook. In this paragraph, we will focus on Facebook Lead Ads. 

Facebook Lead Ads are promotion forms that allow marketers, or anyone else who is interested in the matter, to collect information from possible customers. You’re also able to connect with prospects, get them to sign-up for newsletters, demo requests, and blog notifications. 

Facebook lead generation lets you sync with your company’s CRM, which allows you to follow-up quicker and more efficiently. When you create a lead ad and someone clicks on it, they get presented with a unique form that automatically selects the information on their profile. After that, the users only need to confirm with a few clicks, super easy. You get the data into your CRM and will be able to give this new possible customer a quick call. You should also check out onlineacademy.com/ if you’re looking for some of the best training on Facebook advertising. This will help you cut your learning curve in half and go straight to making profits for your clients or your ecommerce website.

A tip for creating leads ads that will convert is that people are more willing to help you if you help them. Meaning, if you offer something in return for the data that you need, users are often more inclined to fill out the form. 

Building campaigns

Building campaigns with Facebook is relatively easy. The first thing you will have to do is to set a goal for your campaign. Facebook offers three different categories of objectives to choose from awareness, consideration, and conversion. If you’re going to get more leads, you’ll need to select conversion. These are the next steps to building a campaign:

  • Specify the ad set, that will determine how your ad will run. Think about this carefully, because targetting will make or break your campaign. 
  • After you’ve selected all the qualities of your possible customers, it’s time to build and test your ad creative. You can choose from different formats that are set up, which makes it easy to run. 
  • Once this is done, you are ready to launch your campaign. 

Statistics

After you’ve set up your campaign and it is running, it’s time to take a look at Facebook Statistics. We’ve selected the five most important measurements to keep track of to maximize your Return On Investment with Facebook Ads. 

1. The first is impressions, also known as the number of times your ad is shown and seen.

2. The number of clicks and the click-through-rate shows how interested people are in your ad. You can calculate the CTR by dividing the number of clicks through the number of impressions. 

3. Conversion rate, the conversion relates to the actions taken on your website after users come from your ad. 

4. Return on ads spend is defined as revenue divided by the costs of the ads. 

5. Lifetime value is the projected value that a customer will have during his or her entire life. In marketing, you often set a goal as to how much you want that value to be.

Increasing click-through rates

The click-through rate (CTR) of your ads is one of the best ways to understand how your audience is responding to your ads. There are a couple of things that will help you increase your CTR. 

The first is to distill your audience. You are increasing your CTR through audience redefining means that you will only select the users who are most likely to click on your ad. Let’s say that you noticed that men between 20 and 30 are clicking the most, and women of the same age group almost not at all. You should retarget your audience to men between 20 and 30. This means you are targetting the highest quality audience, which will increase your click-through rate. In other words, you are shifting from volume to value-based marketing. 

Another aspect of improving your CTR is content. The images and text you use play a huge role in your CTR. Unfortunately, there is no easy fix for this one; you will have to test to figure out what works for your audience. 

Facebook Messenger

Another way of reaching your audience is through Facebook Messenger. Through a messenger, you will be able to engage in actual, live conversations with your prospects. These conversations can help you gather more information and ask in-depth questions.

It is also possible to create ads that have a click-through to a messenger. If you set up an automated chat, you will be able to get an excellent and full idea of who your potential customers are and what they are looking for in a product.  

Facebook’s messages objective is a tool that will help start even more conversations. Through this tool, your ad gets delivered to people who are statistically most likely to want to have a conversation with your business. 

Conclusion

We hope that after reading this article, you feel comfortable enough about generating leads on Facebook to give it a try. The platform offers great flexibility when it comes to marketing goals and has an immense network of possible customers. Facebook Advertising and Facebook Messenger allow you to get to know and understand your potential customers. If you are patient enough to build your audience’s engagement and earn their trust, you will soon be swimming in leads.

Legal BrandingLocal BrandingPersonal Branding

Money-Saving Tips When Starting a Warehouse Business

No matter how enthusiastic and hard-working you are, starting your own business is never an easy feat. There is much more than just coming up with an idea one day and opening your store/office/startup the next. Starting your own warehouse rental business from scratch means that you will have to think about a million seemingly irrelevant things but also that you will have to invest a significant amount of money. If you would like to become an entrepreneur and a warehouse business owner, here is what you can do to make sure you don’t break the bank in the process. 

Try to optimize space

In the warehousing business, land cost happens to be one of the largest contributors. Your main goal should be to optimize all your warehouse functions in order to utilize the space to the fullest, but also to ensure maximum efficiency. This means that you have to double-check to make sure that the cost per pallet stored is optimal. If your warehouses have high ceilings, make sure you bring plenty of sturdy shelves and racks too. As for isle space, ensure that the equipment you use is right: for example, hydrostatically powered forklift trucks would do wonders for such narrow spaces. You can even find great used forklift trucks at MLA Holdings and get the best machine for a fraction of the cost. Remember that not all of your equipment has to be brand new to get the best results. 

Safety should be your priority

Sadly, every year people lose billions of dollars in warehouses, whether it happens because of a mistake in placement, theft, or plain old stock damage. If you want to stop this from happening, you should invest in proper packaging from your items first, a state-of-the-art alarm system as well, but also ensure that you have good storage procedures, which will then help eliminate any unintentional damage. All your employees should go through extensive training as well. At the doors, you should have security guards, and there should also be guards for employees and as well as visitors who are entering and leaving the warehouse. This might seem like a huge investment at first, but you will be protecting your property and your inventory this way. 

Mind the electricity bills

Heating and lighting use the most energy in any warehouse, which is why it’s up to you to try to find a way to save money and energy while still keeping your warehouse well-lit and warm. You should try focusing on long-term energy saving, so by spending a bit more in the beginning, you will ensure that your bills don’t go through the roof in the future. It’s imperative to turn off your lighting and equipment when you don’t use them, so it’s not a bad idea to get occupancy sensors and timers. Also, when you don’t use your office equipment and computers, they should be turned off as well. Energy-efficient lighting is also a great idea, as LEDs will give you a much better value for your money. Not only that but they are also more efficient and such bulbs last longer too. 

Don’t shy away from new technology

In the UK, almost half of SMBs (small and medium-sized businesses) either use manual methods to track their inventory or don’t track it at all. As a result, they are falling behind not only their competition but the time too. A good Warehouse Management System (WMS) will save you a lot of time and effort because there will be fewer manual errors, and you will have a better insight into your stock levels. Do a bit of research first to find out exactly what WMS would work best for your storage – you don’t want to spend a fortune on one only to discover that it’s suitable for another kind of warehouse business.

Utilize cross-docking

Cross-docking is removing the middleman by transferring the product from the supplier directly to the customer. This will also reduce your costs across several different points: you will spend less time and money on storage, product management, delivery, and labor, and you will also get a better grip on on-demand desire and trend with customers. With so many different types of products on the market, there are also different forms of cross-docking, and you will have to find the one suited for you. The main aim is to ship out the inventory exactly how it was received, and not have to make any changes whatsoever. To make sure the process is seamless, you will definitely need a first-class WMS. 

Lower labor costs

A huge chunk of pretty much any warehouse operating budget is labor. You will need people to work in your warehouse, and that will cost money. You don’t want to start paying people less, but you also don’t want idle workers either, so you have to come up with a good solution. Try reducing their dwell time in the warehouse first, as it will significantly improve your overall profits. Also, do whatever you can to retain your employees for as long as possible. Training inexperienced workers cost money as well as time, and keeping experienced employees is a much better option. Do whatever you can to keep people close: offering cross-training is a good idea, as is providing continual training seminars whenever new procedures are implemented will improve productivity.

In order to start your own warehouse business, of course, you will have to invest a certain amount of money, but it doesn’t mean that you aren’t allowed to try to save some in the process too. You should do the math carefully and try to come up with new ways to save money without compromising your budding business in the process. After all, you have to know which areas of warehouse business need hefty investments and which ones can work with less. 

About the author

Ron Wolf is a hobby designer and a DIY enthusiast, and, above all, a very blessed father of two. Besides that, he has a strong passion for writing. He is a featured blogger at various blogs and magazines in which he shared his research and experience with the vast online community. If he is not working he enjoys being outside with his family. Hiking, bike riding, and BBQing are always a thing for him. In the evening, he likes to watch documentaries or build something with kids in their lego corner.

 

Digital BrandingPersonal Branding

Something For Nothing: Why Free Resources Are Great For Branding

The importance of branding for a business in the 21st-century has been drilled into each of us. Ever since Apple became one of the biggest companies in the world developing an identity around a lifestyle brand rather than their products, the way new and existing businesses have to conduct and present themselves online has changed dramatically.

Creating a brand that your target audience can relate to is essential, but expensive. At least, you would assume. The advent of free online resources has made it easier than ever for a business to produce the essentials of a great brand. So how can your business make something out of nothing, and why are free resources the key to great branding? 

Professionalism

Whatever your business does, professionalism should be at the forefront of your mind. Even if you have a casual, anti-establishment and purposely care-free brand, it needs to be well-made and look as if you put care and attention into your public perception. 

Before, professional came at a premium. Now, you can create a sense of it around your business from your early days, without investing a significant portion of your budget. Your public-facing content can be given a professional edge by using free resources. 

First impressions to your audience are essential. Each contact point after that is about building an image of professionalism they can trust. How you correspond with your audience is an essential part of this.

Free resources can be used to help get across the professionalism of your business. How you communicate needs to be professional, from your email conversations to the invoices you send to both clients and customers. There are plenty of templates available to help you craft professional-looking invoices complete with your company branding and a layout that presents your business as an industry leader, or one with the potential to be. This is a great way to tell customers and business partners what your brand is all about. 

Free video chat tools such as Google Hangouts and Skype are also great assets for adding professionalism to your communication. They’ll allow you to communicate with business partners and investors in a more professional manner, without having to splash out on travel or dinner.

Good branding can be a lot of things, but one thing is should always be is professionally developed. Free resources are one of the best ways to do this quickly and make sure your company doesn’t seem, ironically enough, cheap. 

Creativity

A lot of creativity goes into establishing a brand identity. The most recognizable visual elements of top businesses weren’t created on the first try, they developed over time. Having the space to be creative and experiment with ideas is an essential part of the brand-building process, and free tools give you the chance to do just that.

Logos, for example, are a key part of a successful brand identity. They need to catch the eye and encapsulate the brand, whether it’s showing what you do, creating a sense of the lifestyle around it or giving a community something to rally around. 

Paying a designer is expensive, so getting creative with free tools is almost a must. Tools such as Hatchful allow you to develop professional-looking logos and experiment with different styles. Even if this ends up being a temporary logo, it’s given you an identity to build around as you get off the ground. Some of the biggest companies in the world have had to change their logo and branding over time.

Your brand will have numerous visual elements that need to be developed early on, from a color scheme to a font. Even if these are only temporary solutions until you can afford a more permanent paid option such as using a designer or investing in photoshop, these feel tools give you the chance to get creative and develop a visual identity. 

Awareness

Building your brand’s business is worthless if no one can find it. Not only do you need tools to create all the elements of your brand identity, but free tools help you spread awareness of your brand.

Social media is one of the best tools available for a new brand to spread awareness about themselves. While advertising on social media can be a quite costly endeavor, there are a number of free tools that can make your management of social media more streamlined ad profitable, teaching you more about the platform and your audiences on there. 

Some of the most popular social media management tools available like Hootsuite and Buffer, used by professionals across numerous industries, have robust free options. You can also make use of tools such as Google Analytics to get more insight into the inner works of your website and how traffic is traveling to it from the places you’re trying to spread awareness on. 

Content

A key part of your branding process is the content you develop to advertise and spread awareness of it. Creating quality content is difficult to do on a budget, despite how much phone cameras have developed and editing software has been streamlined. However, the promotion and presentation of this content is easier than to do than ever with free tools. 

YouTube is an obvious choice, giving you a free platform to upload your branding content and open it up to a huge audience. Video has become the dominant online content force, with audiences clamoring for more. 

Tools such as Headliner allow you to create great quality social and website content free of charge, although you are limited to a certain amount per month if not paying. You can also use tools to create great explainer content for free, giving you a great method of introducing your brand and website to new visitors.

Content is vital for growing a brand, and being able to create, upload and format this content for the most popular platforms for free is a huge budget saver. These tools will help you to do that. 

Some of the best things in life are free, and that includes brand-building tools. There’s no need for a business to spend heavily in the early days on trying out loads of different tools they may not want to use in a couple of months’ time. Even using free subscription samples is better. Don’t get locked into paying for months and squeeze every bit of brand building juice you can out of these tools.