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Personal Branding

How to Become a 21st-Century CEO

No matter what you do, where you’re located, and which industry you’re in, there’s just one thing you have to do if you want your company to grow and keep getting more and more successful – you need to be the best CEO you can be. This means being completely in charge of all aspects of your business, from hiring and managing your employees to negotiating with your business partners, and you need to become the most efficient leader you can become. Doing these things is never easy, and you’ll need to spend a lot of time learning different tricks, ideas, methods, and techniques that might help you reach the level you’re looking for. In case you’re looking for new different leadership ideas as well but you’re not sure how here are a few tips for new-age business leaders.

Be there for your staff

Back in the day, people used to spend decades working in a company without ever meeting the people running them. This happened because executives were unknown people who spent their time running the company instead of hanging out with their employees. And even though this approach made them professional and successful, it also meant that the people working for them had no relationship with their superiors – and that’s not the way to go if you want to be a modern CEO.

So, if you want to become the best executive in the world, you need to know every single person you employ and form a close connection with them. This doesn’t mean that you need to be friends with them – moreover, you should never be friends, but you need to be friendly – but you have to spend time together. This way, you’ll show them that you care for them and wish them to bring their A-game to the office every single day, but it’s also going to help you learn more about the way your company works from the inside out.

Be punctual

Whether you’re about to meet with your business partners, potential investors, or your employees, you need to be punctual and be there on time. If you’re late, you’ll show everyone around you that you’re one of those people who aren’t to be trusted, and that’s not the way to act if you want to gain their trust and respect.

Instead, you need to be there before everyone else, especially if you’re about to welcome a group of associates into your office. And in case you’re going to a meeting somewhere else, you have to arrive on time, even though that might not be that simple at all times. This is why you might think about finding a corporate chauffeur who will make sure that you’re always where you need to be. This way, you’ll never be late and you’ll be able to impress everyone around you, which will help you become a better CEO than you’ve ever been.

Represent your brand

Running a company and being a great CEO means being in touch with your business as much as possible. What this means is that you need to become the face of your company and represent your brand everywhere you go and whatever you do. This is something most modern business owners don’t do in this day and age, but you need to realize that your personal identity and your brand identity are two connected items.

Luckily, what you need to do is quite simple – just place your face wherever you can. From your website to your billboards and everywhere in between, you need to use a chance to remind all those people around the world who you are, what you do, and why you deserve their trust and money. And once you start doing that, you’ll start noticing changes in no time at all and using your brand image as often as you can.

Always keep learning

If you want to become the best CEO out there, you need to keep learning new things at all times. Different CEOs have different levels of knowledge and different college degrees, and you can become a business owner even without formal knowledge, but that doesn’t mean that you should stop learning after you start running a business. On the contrary, only if you’re ready to make an extra effort will you be able to take your company to the next level.

Still, before you do that, you need to do one more thing – figure out what you want to learn. Some entrepreneurs love boosting their business skills, others focus on their language skills, and some love learning a bit more about technological updates and improvements. So, whatever you do and whichever approach you go for, just keep in mind that you have to stay focused and motivated, and you’ll soon find a way to get some new knowledge every single day.

Becoming a modern CEO might not be the easiest thing in the world, but that doesn’t mean that doing this is impossible. On the contrary, you have to learn a bit more about these techniques and start using them in reality, and once you do that, you’ll notice positive changes straight away!

Laptop
Digital BrandingSaaS Branding

5 Benefits of Sentence Rephraser for Writers When Writing Blog Articles

rephraser.co/

Image source- rephraser.co/

Writing blog articles is not as simple as it may sound; it takes extensive research on the topic, effort to build a structure, and several hours to write an impeccable piece of article.

You also need to proofread the entire piece to make sure it does not contain grammatical errors, typos, redundant stuff, or anything that ruins its credibility.

Technological advancement brings so many productive tools to help writers create impressive write-ups that they can publish online and engage readers from all over the globe.

The sentence rephraser is one of the top-performing tools that writers can take benefit from while writing blog articles.

Although it may sound like a simple online writing assistant, it brings along so many wonderful things to adorn your writing.

How a Sentence Rephraser Can Help You Write Good Blogs

A sentence rephraser is an online tool that can assist you with writing great articles for your blogs, rephrasing means taking someone else’s words and using them to express your own ideas or thoughts.

It is an essential tool for all writers, bloggers, and copywriters.

In this article, you will check out five important benefits of the sentence rephraser tool. Discover how the tool helps you write extraordinary blogs.

rephraser.co/

Image source- rephraser.co/

1.    Generate AI-powered quality blog content

Writing quality content is important for blogs because it helps you connect with your audience.

As a blogger, the goal of your content should be to make readers feel something: entertaining, emotional, or even learning something new.

When you write good content, you’re engaging with your readers on an emotional level.

This is why writing quality content is so important for blogs: it gives readers something to look forward to each time they visit your site.

They know they’ll get something worthwhile from reading your posts and want more.

Paraphrasing tools are very popular nowadays due to the fact that they allow people to get rid of unnecessary words, grammar mistakes, and spelling errors when they write their blogs or articles.

They also help people generate quality content for blogs and websites by using artificial intelligence algorithms that allow these tools to generate quality content from scratch without any human intervention left behind.

The paraphrasing tool analyzes the content and determines what makes sense, doesn’t, and why.

The tool can automatically figure out where it can add more depth or detail, where it needs more clarity or explanation, and where it needs to be shortened or removed altogether.

As a result, you can create interesting blogs without wasting time. They will be engaging for readers and offer great value to them.

2.    Offers an excellent sentence structure

The paraphrasing tool offers an excellent sentence structure and prevents dull sentences from making your blog uninteresting for readers.

It works by ensuring that each sentence is unique and original, the tool also ensures that every word counts, which is especially important when it comes to blogging because different sentences can have different meanings.

If you have always struggled with sentence structure, the paraphrasing tool is the way to go.

It can create an engaging content structure for your blog, eventually taking it to the heights of search results.

3.    Helps you prevent plagiarism

Every blogger wants their blog post to be plagiarism-free. This is because plagiarism is no less than a curse for online publishers.

It can ruin your blog’s reputation. Furthermore, you might have to face several penalties and even legal consequences from Google and the original authors.

If you have tried your best to create unique content with no success at all, then it’s worth giving sentence rephraser a try.

The tool will take source text from you and convert it into completely unique content that you can use in your blog post.

You can take the paraphrased text and check it using a quality plagiarism-checking tool such as CopyScape or Turnitin.

You will see that the text generated through the tool is completely unique.

4.    Fix grammatical issues

A paraphrasing tool can fix grammatical issues or misspelled words so that your content is error-free and easy to read.

It is worth noting that not all tools come with grammar fixes. Only reliable ones let you check your write-up for potential mistakes.

It is crucial for a blog to be error-free, or else people will not show interest in it.

Imagine a situation when you are reading an article and suddenly come across childish mistakes that could have been fixed with a little attention.

Such errors will force you to think negatively about that particular blog.

The good thing about sentence rephraser is that it lets you catch errors and fix them before you click ‘Publish.’ Generate your next blog and correct mistakes right away.

5.    Creates engaging content

The content you generate with a paraphrasing tool can be more engaging than the content you produce by yourself.

Writing engaging content for blogs is the key to success. If you want to succeed in marketing or business, you need to write engaging content for blogs. This is because it’s important for your blog to attract a lot of attention and generate high traffic.

In order for readers to become interested in what you write, they need to be able to relate to it. If they don’t feel like they can relate, then they won’t pay attention.

So when writing engaging content for blogs, make sure that everything you do makes sense and fits in with the rest of your post so that readers will understand where it’s coming from and why.

Engaging content can help you stand out from competitors and make readers feel like they’re getting the most value out of their time when they visit your site.

Not only that but writing engaging content will also help you attract new customers, who are much more likely to purchase if they know their experience will be satisfying and memorable.

Conclusion

Paraphrasing tool is a great help for writers. It helps you generate high-quality content without any hard work and effort from your side.

It offers an excellent sentence structure that makes your content look more professional and attractive to readers.

It also helps you prevent plagiarism as it offers original content generation, which keeps the originality intact.

The paraphrasing tool generates AI-powered quality blog content, automatically fixing grammatical and spelling mistakes in your blog posts.

YouTube marketing
Digital Branding

YouTube Marketing: 7 Smart Ways to Grow Your Channel

Are you looking to make a strong start on YouTube, take your channel to the next level, or just for some interesting advice to consider? Here are seven great tips for YouTube channel success. 

1. Understand what “success” really means to you

What would you like to accomplish?

Deeper engagement and increased interaction with your brand – Does video need to be used to provide prospective customers with increased opportunities to have interactions with your brand?

Conversions – Do you need individuals to click through to a different website and perform an action? 

Video views – Would you like as many people as possible to view your video?

Visit Social Plus for help to make your YouTube channel a success.

2. Research keywords

Similar to when you are having content created for your video, to be discovered on the world’s second-biggest search engine, it is necessary to know what people are searching for. The YouTube Keyword Tool can be used to find the most popular searches in your niche. It is just as important for your digital media content to be optimized for search as it is for your website or blog’s written content. 

You need to be strategic, know who you would like to target, and do your research. YouTube videos are included in Google search results, so one of the most important steps you can take in your planning process is to cross-reference your YouTube and Google keyword research.  

3. Know who your competition is

Look on YouTube to search for videos that are already ranking well for keywords you want to rank for. Find out what you are faced with and look for strategies to outdo your competition. This phase can also help with your keyword research. 

This research can be used to look for opportunities that your competition might not be capitalizing on. Are there some keywords that get a lot of traffic that may be easier to rank for compared to the ones that you initially looked at? Are there some long-tail keywords that could be targeted that may cater to specific questions that a user has?

4. Create a great video 

Viral content is not created simply because you would like to. Unless it occurs by chance, viral content needs to be gripping and well thought-out. The content that is the most sharable occurs naturally and not intentionally. That might sound counterintuitive. You may plan to buy watch hours to grow your channel rapidly. However, staying true to your brand, and having digital content designed with a purpose for your intended audience will be engaging and informative.

It might not reach millions of people, however,  it will reach the right ones. No one will share a video with their friends that they don’t really like.   

5. Fill out the details for your video

When you are posting your finished video, always remember your standard SEO practices. Be sure to fill out all of the necessary fields and focus on your targeted keywords.  All of your important keywords should be placed in the front part of your fields, and they should also be included in your tags and description. Do not overdo things. Simply add relevant keywords that are backed up by the research you have conducted. 

Keep all of your important information above the YouTube “Show More” fold. That way users will not need to perform extra navigation in order to see all of the necessary details. Allow others to embed your videos so that they can be shared on websites. Otherwise, your videos can only be viewed on Youtube. It all depends on your knowledge of SEO. If the user experience is disrupted by any part of your navigation, you may lose your rankings as well as your audience. 

6. Make Use of the Featured Videos section

Youtube logo

The YouTube logo is displayed

When you are confident that your video is going to be a big hit, YouTube’s paid service called “Featured Videos” can be used so that your video is seen by as many individuals as possible in a short period of time. After the video has taken off, usually your organic traffic will outperform your paid traffic.  Just like you can pay for your chances to be increased to come up when individuals are searching for you on Google, the odds on your videos can also be increased. 

7. Add links to your videos 

Annotations can be used to link to other videos. This is done to maximize each viewer. They can pop up throughout your video and send your audiences to another video, or your blog and website. However, this should not be overdone. Be sure that your annotations do not interfere with the viewing experience. If you have a video that you would like to focus on driving views too, YouTube’s InVideo Programming can be used to insert a featured video overlay.

 A branding watermark should also be included so that people can navigate over to your YouTube page easily. Just one video has lots of potentials when it comes to having additional navigation options. Determine which ones best fit your business, and make sure you take full advantage of them.

Digital marketing
Digital Branding

How Content Writing Agencies Will Revolutionize Digital Marketing

Content marketing software

There are several good content writing agencies out there that offer professional quality content creation services. These companies typically have their own pre-existing style, which they stick to, or you can ask them to create original styles.

They may also have design templates in place of individual styles for different types of documents (such as press releases, blogs, etc).

In addition to creating your initial content, these firms will help promote your content by choosing appropriate influencers and timing strategies. They’re able to do this because they have access to lots of resources and tools.

These additional services cost extra, but some include things like SEO analysis and promotion, but not actual publishing. Some even have separate prices depending on how many pages an item is!

However, despite the additional costs, I feel it is totally worth it. Not only does having someone else write the article take away from you, but now they handle all the promotional work too!

Dedicated content writers

Many large brands now have their own in-house marketing teams that include content creators, website designers, social media managers, and more!

These internal departments are typically staffed with professionals who are paid very well to do all of the above – but none of these individuals work exclusively for the company.

They create content for the brand’s self-serve platforms (like blogs or Facebook pages), maintain social accounts, design webpages, and apps, and even find creative ways to market the company.

Wikipedia writing service is an integral part of most marketers’ jobs because it doesn’t stop at just creating written materials; it also includes developing strong messaging and advertising strategies.

Agencies usually charge per word, so the longer the writer takes, the more money he/she makes. This isn’t always the case, however — some agencies can be expensive due to high overhead costs.

But there’s one reason why professional content writers get paid so well and why they’re needed by companies even if they don’t pay them per word: They produce quality material that people want to read.

It may not be what you would call entertaining reading, but it’ll win you over nonetheless. And when your target audience does that, you’ve won half of your battle.

Expert marketing consultants

There are many ways to develop your writing skills, whether you’re learning for professional purposes or just because you love reading and want to write more of it.

Some of the most common methods include taking classes at universities, working with freelance writers, and practicing your handwriting.

However, none of these are guaranteed to improve your written communication skills unless you practice them.

Content marketers spend a lot of time drafting, editing, and rewriting content to be natural, clear, and engaging.

Sadly, no one except for those in the industry offers full-time employment opportunities where they can hone their writing talents.

That’s why there are some creative solutions available to us.

Writing agencies have emerged as an excellent solution to this problem.

A writing agency is an organization that offers both paid and non-paid services to clients. Some of the most popular types of writing agencies include copywriting, ghostwriting, content production, and SEO consulting.

Their main goal is to help other companies grow by offering premium service products that increase brand awareness, generate new business, and enhance online presence.

In fact, according to Miquel Pollastrini, CEO and founder of Narrative Services, over 70% of his company’s revenue comes from outside sources.

He adds that nearly half of all businesses today will go out of business within two years if they don’t invest in digital

Full-service advertising agencies

As mentioned earlier, most large firms that offer content writing services are not only expensive but also very limited in their offering. They may put more emphasis on creative writing than factual or educational material.

Some may even lack the internal processes to produce quality content efficiently. This can be an issue if they are trying to achieve their goal of having your business interact with other companies’ content or messages, creating a backlink for yours.

Content writers who work for these types of businesses often feel pressured into producing eye-catching designs that will win awards instead of providing helpful information.

There is no wrong way to do it, but making sure your content engages and influences others takes time and effort. It takes practice too — the more you write, the better you get at it.

Frequent updates

As mentioned earlier, one of the biggest issues content marketing agencies face is keeping up with the ever-changing trends in digital marketing.

Marketers must stay ahead of the game by constantly seeking out new strategies and tools to improve their business.

Content writers will have to do the same, ensuring that their writing is both relevant and unique.

As companies are developing newer strategies every day, some find themselves left behind or even completely forgotten about.

That’s why it is so important for content writing agencies to keep up to date!

They can use this information to develop new strategies or implement old ones on a larger scale than before.

By staying informed, they ensure that their services remain top quality no matter what is happening in the market.

Furthermore, clients often feel more confident in an agency’s skills since they’re always looking into new things.

This creates a lasting impression that could win them future business.

Full website

As mentioned before, content writers are very important to your business’s success. Not only do they create newly written material for you to use in marketing campaigns, but they also edit and revise old materials to ensure they sound their best.

Content writing agencies have extended this role to include creating or editing websites and other digital media that your business has. This is typically done at a lower cost than hiring someone directly who does not have access to these resources.

Agencies usually start doing some of the work for you, then as your business grows they can add additional features and services that help you run it more efficiently. These may be things like hosting, domain name registration, etc.

They will also take care of any social media accounts for you, giving you time to focus on what else needs your attention.

Hosting service

Finding a good hosting company that will let you run your website with a solid performance level is one of the most important decisions in developing your online business.

Most people start out using free web hosts who are great, but they can become limiting later on if you want to grow massively.

Free web hosts usually only offer limited features such as email, domains, and storage space, so it’s best to find ones that are slightly more expensive to get the full experience.

That way you won’t feel too restricted when needs arise. There are many sites where you can compare different types of services, so do some research!

Content writing agencies have all the necessary equipment to create high-quality content for other websites or their own. This gives them a very valuable resource. They may even have access to powerful software like Photoshop and MS Office.

Social media

With the explosion of social networks like Facebook, Twitter, and LinkedIn along with all their mobile apps, it is impossible for people to run out of space to share content.

Content writers are in high demand as companies scramble to create engaging messages that appeal to different audiences.

Writing blogs and e-books is one way most agencies offer services. Another option is creating content for social sites such as Snapchat, Instagram, or YouTube.

These latter two options are more specific than writing for a website or a blog – something that can be tricky at times!

For example, what happens when there’s a new trend or topic you’re not very familiar with? You have to do some research and find experts in the field to make sure your content doesn’t look too silly.

But business owners don’t necessarily have access to other brands’ resources, so they rely on content writers to help them produce quality material.

Marketing campaigns

As mentioned before, content is one of the most important parts of any successful marketing campaign. Without it, your business would be stuck at a loss!

Businesses are constantly looking to expand their audience, grow their follower base, and gain attention for their product or service.

Content can help you achieve all three of those things- especially when it’s high quality, well written, and targeted.

But how do you find the right writing team that fits your brand? And what kind of compensation should you expect?

In this article, we will talk about some ways that writing agencies can benefit your business and what to look out for to make sure they are worth investing in.

Writing agency benefits

Writing an article takes a lot of effort and time. It doesn’t just happen overnight. To produce top-quality material, professional writers need to spend time developing their skills as writers.

That is why there are many firms that have formed work groups of freelance writers who rotate sharing the workload. This way everyone gets a chance to put their unique spin on the piece while still receiving adequate pay.

For example, a company might ask writer A to write the topic and body of the article, then editor B to review and edit the draft, and finally writer C to rework the final copy. All three people get equal credit for their part of the article, which helps promote teamwork and collaboration.

A third party may also be needed

LinkedIn
Digital Branding

5 Common LinkedIn Advertising Mistakes You Should Avoid

With LinkedIn advertising, you can reach a more professional audience and direct message them. LinkedIn offers professional exposure to brands and enables you to target specific demographics. It also allows you to customize your advertising budget based on your desired conversions and campaign performance. While LinkedIn advertising effectively creates brand awareness and attracts new customers, errors can water down your efforts. This article outlines six common advertising mistakes you should avoid.

1.   Not leveraging content

79% of content marketers say that LinkedIn ads generate the best results. And since users go on LinkedIn with an aim, including consuming professional content, creating content that your target audience finds interactive, educative, valuable, and information-rich is essential. LinkedIn is home to industry trends, news, insights, recommendations, and research. Without a content marketing strategy and knowing what you want to achieve with it, your efforts will amount to nothing.

To create content that hooks users, ensure your headlines are optimized for LinkedIn, ensure your content is easy to read, make a length optimal for the channel, create a compelling CTA, and keep your readers engaged with the right visual count. Creating content for your LinkedIn advertising campaign requires skill and can be time-consuming. However, a LinkedIn advertising agency Sydney or any other near you can help you meet your content marketing goals.

2.   Using ineffective targeting tactics

LinkedIn has unique targeting alternatives, including company name, company size, member size, job title, and more for marketers. However, the many targeting options available make it easy to over-target your ads when building an audience on LinkedIn. If your audience is too small, you’ll have fewer clicks, leads, impressions, and sales opportunities. Ensure you understand what can narrow or expand your audience to prevent this mistake. If you make several choices within a class, your LinkedIn advertisements will target all of them, widening your audience.

3.   Underutilizing the matched audience feature

LinkedIn has three matched audience types, including email contact, website, and account targeting, that can improve your ad campaigns. Since LinkedIn has excellent targeting alternatives, you might overlook these three campaign types.

Supplying LinkedIn with the customer data you gather is vital to your brand’s success and can bring more results at an affordable price. Consider including website retargeting, email contact targeting, and account targeting in your LinkedIn ad campaign to help you concentrate your efforts on accounts and users who’re more likely to drive revenue.

4.   Underfunding your advertising budget

LinkedIn ads are quite effective, but they aren’t cheap. The minimum daily amount you need for any LinkedIn ad format is $10. If achieving this spend is challenging, explore other options. Consider allocating a significant part of your budget to a single campaign at a time so you won’t spread your LinkedIn campaigns too thin. Allow your campaign to succeed with more money and impressions, then utilize the website demographic feature on LinkedIn to track your ad campaign’s failures and successes.

5.   Ignoring customer journey

Customers

Schematic representation of customers

Various types of ads are suitable for different sections of the customer journey. Consider your campaign’s goals and adjust your advertisements to meet your customers where they’re in the marketing funnel.

Endnote

When done correctly, LinkedIn advertising can be pretty effective for your business. Consider avoiding these LinkedIn advertising mistakes for successful campaigns.

Brand-Digital advertising
Digital Branding

What to Consider When Digitally Advertising Your Brand

Today’s world is a place where people spend more time online than carrying out in-person interactions. Here, if you are a business owner, your top priority is likely to have a robust reputation. Your brand building is going to dictate how the world perceives you, and in such a digital world, it would be a grave mistake not to market your brand over the internet. Digital advertising is the answer to achieving worldwide exposure. Here’s how to ensure you’re doing it the right way:

1.    User-Friendly Website

A website is a channel that connects you with your online audience. People can not resonate with your brand if they don’t understand what you’re trying to achieve. In fact, 72% of consumers claim they wouldn’t buy from a brand with a poorly designed website. Your brand’s website should depict what you stand for all while having a user-friendly interface. Additionally, all the options and contents should be easily understandable. Make sure the website’s components are displayed in an organized manner and that it’s easy to navigate so that it doesn’t look too crowded.

2.    Engaging Visuals

You can not build trust among your audience unless you connect with them. One way to do that is to display photographs and videos of your work and interactions with your customers. Leverage the popularity of videos and incorporate them into your brand-building and marketing efforts. Video production is easier nowadays due to the emergence of reasonable and compliant production companies. You only need to tell them your message, and they will create a video that allows your audience to relate to your brand.

3.    Blog Section

Many users prefer to read blogs about a brand and its work before they make a decision. Reading blogs helps them establish a better opinion of what you do and how much authority you hold in your niche. Creating a blog section will give audiences a better insight into your brand. In addition, guest blogging helps attract audiences from different platforms. You can also have influencers write a blog for you to get more traffic.

4.    Pay-Per-Click Marketing

Pay-per-click, or PPC marketing, is a form of online advertising where you have to pay a small fee every time someone clicks on your ad. It is cost-effective because you’re only paying for the traffic that is assuredly being directed to your website. This form of advertising is easily trackable and gives you detailed statistics of all the clicks and impressions. Google ads are among the most popular platforms for such advertisements.

5.    Website Optimization

Optimizing your website for SEO is vital as it ensures a solid online presence. Search engine optimization (SEO) is a way of making your website more discoverable on search engine results. One way to optimize is by doing a popular keyword search regarding your work niche and using those keywords in your content. Aside from that, you should build a solid backlink profile. In other words, authoritative websites should link back to your website. You can do that with the help of a link-building agency like the Husky Hamster link-building agency. You should also ensure your site has a good loading speed across all devices. This is important because the longer a site takes to load, the quicker viewers will be clicking the back page option.

Endnote

Digital advertising is the new trend in today’s fast-moving world. And it’s hard to compete when all the brands do their best to market themselves. Simply follow these advertising tips, and you’ll undoubtedly be on par with your competitor brands.

Growth hacking for Instagram
Digital Branding

What is Pikdo?What are the Most Important Features of Pikdo

Pikdo provides rapid access to the essential features of the popular online media application with a straightforward interface. In addition to being one of the most popular Instagram tools, Pikdo offers significant value to both users and professionals.

Your most-liked photographs, adherents, recordings, and a variety of other popular things can be seen in only a few clicks. But did you know that Pikdo offers so much more than just finding Instagram accounts anonymously?

It also helps us to grow your Instagram account. Using this page, you can view the statistics of any account, without having to register or log in.

The ability to view a profile’s activity without the other person discovering it is another common use. Pikdo allows you to view wall posts and biographies, but you do not have access to stories. 

Whenever you’re finished with anything you were doing in the network, you will be able to share your latest view. An application is an absolute necessity for every individual who owns a cell phone.

With everything moving online, it can be said that we have moved from a typic era to a digital one, which is innovative.

We have some of the most popular and useful applications that have been around for a long time but are now gaining extreme fame.

Publish engaging content

Features of Pikdo?

This application is like other Instagram online viewers such as Pictame, which lets you view your friends’ latest photos and videos.

Pikdo, however, is very different from Instagram’s online viewers in many ways. This app gives you the luxury of controlling multiple Instagram accounts in one place.

It is possible to manage and view your private accounts the same way you would manage your public ones from any part of the world.

Logging into your social networking profiles is not necessary if you want to keep an eye on your business accounts and if you are traveling.

Would you find Pikdo useful?

The Pikdo app lets you view Instagram photos in an interactive manner. This app lets you view Instagram photos in an interactive manner. Among the most popular software available for product management is this one.

Its user interface is very simple, and it offers all of Instagram’s basic features. With your Instagram credentials, you can view your own posts, photos, and those of your followers as well as other popular media.

One image can be seen at a time in the photos browser as it scrolls downward. In addition, pointing the mouse over an image will display its caption.

Encourage viewers to share content

In addition, clicking through the page will allow you to share the content via other social media platforms like Twitter, Pinterest, and Facebook.

Even if you aren’t a member of Instagram, this is a handy tool for browsing profiles and photo photos on the platform. All of Instagram can be searched, and you can explore your friends’ profiles, tags, posts, and more!

Recent updates to Instagram’s web interface allow hashtags to be clicked directly from the photo. After clicking, the user is taken to a page with all photos without that hashtag.

It is still lacking in the discovery and search feature, despite being a significant step forward. Instagram Popular Photos allows you to view the most popular pictures and photos tagged with keywords.

You can filter the search results using different filters on this site, which is the best thing about it. It is a tool that is easy to use, the clean design makes it accessible to anyone.

 In addition to creating cool profile metrics, a list of visitors, and a smooth experience for browsing content, you can analyze Instagram data through it.

Don't forget the hashtags

Pikdo Alternatives 2022

If Pikdo does not work, other websites can complete your analysis. Pikdo is likely to face some competition in 2021 from the following alternatives:

1. Yooying

Yooying is the greatest Pikdo alternative for discovering the hottest Instagram trends. You can use a variety of hashtags to accomplish different tasks.

Additionally, it has tags such as “inspiring,” which include words such as menswear, technology, art, and home décor. Read this article to find out how Instagram is seen positively.

2. Piknu

The Piknu web viewer was one of the quickest and easiest alternatives to Pikdo. I may have used the past tense in a way that is difficult to understand.

The site stopped working long ago, and Google doesn’t provide any results when you type in the address directly into your browser.

3. Ingram

Ingram is the last person on our list. It is a straightforward application that resembles Instagram’s interface. No Instagram account is needed to use this app; you can browse the most popular posts and trending hashtags.

Conclusion

The Pikdo app allows users to measure different types of Instagram statistics, such as engagement rates and statistics on several followers.

Even though Pikdo hasn’t been working for a while, many people still love it and hope it will work soon. You may also choose to use the options listed above in order to access these features.

Digital marketing
Digital Branding

Short Yet Useful Guide on Brand Traffic in SEO and How to Influence its Growth

The queries “buy sneakers” and “buy sneakers on Aliexpress” differ in only two words, but carry a fundamentally different message. The first is a classic example of a commercial request, and the second is a commercial request by intent, but also a branded one since it contains the name of a particular site.

A large number of visits to the site for branded queries is a good signal for search engines. This means that people trust the company, and distinguish its site from competitors, that’s why it should be ranked higher in the search results.

Where to track branded traffic and how to increase it – read our article.

Best Digital Marketing Methods

 

How does branded traffic positively differ from non-branded traffic?

Clicks on branded queries differ from other clicks in a number of parameters that affect the SEO promotion of the site.

  • Higher CTR

The click-through rate of branded queries is higher, as the user is looking for a specific company, rather than choosing from a variety of offers in the search results. If the site has well-written meta tags and there are no gross technical errors, then it will take first place at the top and attract the majority of users who have set a branded query.

  • Increased conversion

Users who initially trusted the brand and searched for its website are more likely to make a purchase, call, or other desired targeted action.

  • Good behavioral factors

Behavioral factors such as time spent on the site, browsing depth, number of pages viewed, bounce rate, and other user interactions with the resource are crucial for SEO. For branded traffic, behavioral metrics will be expectedly high. The reasons for this are the same as in the previous two paragraphs.

  • Natural backlinks

If a brand is popular and trusted, people talk about it. Users willingly put links to the company’s website, thereby increasing the link mass in the most natural way. However, in order not to reduce SEO performance and the level of trust in the site, it is important to always check for broken links. This can be done using the broken link checker.

  • Low dependence on search engine algorithms

Google periodically changes its algorithms to counter the manipulation of unscrupulous promoters. At the same time, sites that use only white SEO methods may lose positions for a while. The popularity of the brand will help you not to lose a significant part of the traffic and adapt to changes faster.

Please note that it is not always justified to work on increasing brand awareness and investing in the growth of branded traffic.

This will not help if you have a local business – a small repair shop, a dry cleaner, a bakery, a flower shop. Your customers are those who live or work nearby. Also if your company – state contracts, which participates in tenders. In this case, the corporate website acts as a business card, and other factors influence the decision to cooperate. You shouldn’t spend money if you have an online store of inexpensive consumer goods. As a rule, users rarely look at the brand, more often at the price, ease of ordering on the site, payment, and delivery.

Effective ways to increase branded traffic

Digital Signage

 

Brand traffic can and should be influenced. Let’s say right away that direct cheating is a dangerous and inefficient way. But there are many legal ways to capture the attention of the audience.

#1. Social media activity

The company’s pages on Instagram, Facebook, TikTok, and other sites provide an opportunity for active interaction with an interested, loyal audience. To attract the attention of subscribers, you can arrange contests and giveaways, and publish polls, reviews, and useful tips. At the same time, you shouldn’t strive to give a direct link to the site in every post – let users find information themselves. At the same time, the presence of a link to the site in the social network profile is a must!

Targeted social media advertising is great for introducing users to a brand and expanding your audience reach. With it, you can “get familiar” with a potential client who at some point will remember the company and want to learn more about the brand.

#2. Content marketing

Publications in thematic groups, interviews with company representatives, participation in podcasts, and collaborations with bloggers and influencers on TikTok help to increase information about the brand. If users know that the company provides quality, expert information in their field, they will look for answers to their questions on the official website. Moreover, good content can go viral, attracting new audiences.

#3. Presence in aggregators and directories

Such sites often dominate the search results, especially for geo-dependent queries. You can take advantage of the current situation by developing profiles on the most popular sites and, in fact, getting free attention from the audience.

Wrap up

Often SEO specialists and site owners don’t take into account traffic for branded queries as significant for promotion. This is a mistake. Branded traffic can indirectly influence the position of the site for non-branded queries and bring additional visitors. You can work on the growth of brand queries in various ways. The most effective of them are high-quality content on the site and external resources and activity on social media.

 

Enhance branding with Instagram
Digital Branding

How to Grow Your Instagram Followers With Zero Dollar Budget

There are different ways of getting Instagram followers for your business or personal Instagram profile. You may try Instagram hacking tools or apply different techniques to grow your profile. It is totally up to you to decide whether to opt for free methods or paid marketing strategies to generate more likes, followers, and comments on your profile.

Growth of New Account

If your account is new, It is suggested that you build some credibility of your account first by promoting your page through natural ways and methods. However, if you feel like doing all the promotion alone would be time-consuming, you could acquire third-party services to buy real-time social zinger 5k followers.

 

Stress visuals

Wrong Notion about buying followers 

Many bloggers are preaching against not buying followers from any service, believing that it could result in the suspension of the account. The truth is that all celebrities, Instagram artists, and influencers are buying followers. It is more a matter of who or where you buy these followers from rather than why are you buying them in the first place.. There are some legit websites using cutting-edge strategies to bring natural/organic followers to a profile. 

Floor Map AKA plan

Whenever we plan on building a structure, we first make an architectural sketch to use the space wisely. Likewise, whenever you plan to promote your product, services, or brand on any social network, you need to make a clear plan beforehand. First off, start with outlining your objects as what you wish to accomplish by doing the marketing yourself or through a third-party service.

1: Creating a vast brand awareness using state-of-art marketing methods.

2: Boosting sales generation by targeting the customers of interest. 

3: Driving more traffic using multiple advertising methods.

4: Creating a cash flow plan.

5: Setting profits aside and assigning a little chunk of money for advanced marketing strategy in the future.

Refining content for the Audience

First, your content has to be refined according to your audience. You must have demographic knowledge or a chart of your audience before you start presenting your content in posts, contextual or media ads, and videos. 

Let’s take an example of the Nike Brand and see how it works. If you have ever owned a pair of Nike shoes, you might know that the brand mainly uses athletics, wrestlers, joggers, and runners in the ads to motivate its buyers. It does not necessarily mean that only athletes are the customers of this brand. Instead, it has different types of customers associated with sports, gyms, yoga, workout trainers, etc. 

You need to consider your targeted audience’s age, geographic location, interest, and occupation to set up a good promotional strategy for your Instagram account promotion. For instance, if you are going to sell game consoles, your target audience would be kids, game influencers, and adults under 35. They don’t necessarily need to have an occupation, and they should live within the country where you are based unless you are selling worldwide. 

I must say that sharing good content would prove to be an excellent way for you to grow your Instagram followers with a zero-dollar budget. 

 

Use hashtags

Hiring Content Manager

If you are in the USA, You must post the content in a specific time frame of the day to get more organic visitors to your profile. There are different timing charts available on Instagram user engagement time that you can use to figure out the time that’d be suitable for posting content daily. 

For creating versatile, eye-catching, and engaging content, you need to hire a content manager. The manager should be anyone with great knowledge of creating promotional content so he could help you design contextual and visual posters, flyers, images, and great videos with appealing graphics. The key to getting more Instagram followers is creating great graphics and exciting content only. Trust me that even with simple yet compelling visual media, you can have thousands of followers in a single day.

 

Promote good causes

Captions and Hashtags:

Captions and hashtags work as keywords in your post that would help significantly in optimizing your post on Instagram and search engines. For instance, if you search for #fifafootball, you will find only relevant content on social networks. 

Captions are different from hashtags; they are more like a contextual explanation of an image, media, or video. You can use a keyword or two when composing captains for the post. In addition, always write down relevant content hashtags to make your posts searchable on the network. 

Even if you have scheduled to post a simple image for that day, you need to optimize it for SEO by using proper captions and hashtags to increase its chances of getting searched and found. 

 

Encourage followers

Promoting New business account

According to a survey, almost 90% of Instagrammers that count more than one billion users follow business accounts on the network. If you wish to see massive growth without putting so much effort into creating and executing promotional methods, you should buy Instagram followers from a reliable resource. 

How does a third-party Instagram marketing strategy work? You have to choose a package from the service after deciding how many followers you wish to have on the account.

 It is suggested that you start to build your audience at a low pace on a new account as you don’t wish to be on Instagram’s radar for having millions of followers just in a day. Your account would be at the risk of getting suspended for earning a million or billion followers unless you are a celebrity. 

For a new Instagram business account, you can go for thousands of followers and buy a service that guarantees to give you real and relevant followers. Once you have gained a few hundreds or thousands of followers, you can make your way to a big high number weekly to keep it natural for the algorithm of Instagram. It is common for accounts to gain a few thousand followers early in their business promotion. 

Just keep patience and try to post as much creative content as positive to give a boost to your profile naturally.

Digital Branding

Best TikTok Campaign Creating Methods

Businesses nowadays have a variety of choices for getting the most out of their conversion rate boosting efforts. Social media interfaces are the most common places where these campaigns appear.

You can learn many useful facts about TikTok in the sections below. We’ll show you how to execute successful ads and how to increase your conversion rate on this interface.

Why choose TikTok?

TikTok is a new and possibly most popular social networking platform aimed mostly at entertainment. The user base is quite diverse in terms of age, with people ranging from 14 to 60 years old.

In 2022, the platform is expected to have over 2,1 billion active users, according to research. It’s a shocking amount, especially considering that TikTok was only launched three years ago.

These facts and figures are already convincing. You can almost surely reach your target audience among the 2,1 billion users. 

This option has been available for three years only. Businesses have been using it on a regular basis for two of those years for marketing efforts. That is why employing it for a conversion rate boosting campaign is a relatively new practice.

But is it worth it? We can say that, of course. If you want to raise your conversion rate, TikTok is a great place to start because:

  • You’ll be able to find all of your customer bases in one spot.
  • You can employ audiovisual components to help break down the attention barrier.
  • 50% of users are willing to try something new, that is why your conversion rate can be higher than expected.
  • TikTok users will watch your video content at a higher chance here.

We recommend launching a TikTok campaign if your core audience is mainly under 30 years old. This is key because they are the most active users. That is why they can generate a higher conversion rate. 

Let’s start a campaign

As explained previously, the platform’s main function is to achieve users with uploaded video content. When it comes to developing your advertisements, this is a significant point.

An advertisement should last between 15 and 20 seconds on average. This prevents people from rotating your content. We also recommend that you maintain this length.

You’re probably wondering, “OK”, but what does a successful conversion rate boosting campaign look like? Before you start creating your campaign, keep the following suggestions in mind:

  • Looking for the device
  • Trigger an instant reaction
  • Never forget the music
  • Do preliminary analysis

Let’s look at these points step by step.

Preliminary analysis

Preliminary analytics are the key to your TikTok campaign. You must determine which of your products or services are worth offering. Measurements give you this answer. 

If you forget this step, in the beginning, your chances of increasing your conversion rate will be greatly reduced. You must also decide how you will advertise this product.

Heatmap analysis is a perfect method for this. A heatmap is an analytical tool that shows you how your website is being used by your visitors. Warm colors indicate popular areas of your webshop and cool colors indicate less popular places.

With the help of heatmaps, you can find out which products are popular and which are less.

This will allow you to determine what to advertise. Your product that many people buy or that few. It’s up to you, but we think it’s better to advertise what heatmaps have marked as popular.

The question still remains, how do you advertise, what items do you have to display in your Tiktok campaign?

Heatmaps can help with this, as well.

Examine what are the elements that perform well on your website. What motifs or colors grab your visitors. Be sure to review these during your heatmap analytics, as these will mean the success of your campaign.

The device

After the heatmap analysis, you already know what to advertise and how. However, campaign planning is far from over. Now the specific part is coming.

Despite the fact that it is also available on a desktop computer, the platform is used 99 percent as a mobile application. That is why the main point is to create mobile-friendly content. This is essential for two reasons:

  • To keep your ad from being confusing. Users should not be aware that they watch an ad. If they realize that, this will result in an instant rewinding.
  • Your ad will be blocked by TikTok if it isn’t mobile-friendly. Unfortunately, you will have to start creating material again, which will waste time and money and your conversion rate won’t increase.

It’s critical to think vertically and to strive to structure each object in this manner. To get into the details, here are some criteria that can be a guide for you.

The 9:16 aspect ratio is the greatest method to get the most out of your phone screens, thus we recommend using it. And make your video in MP4 format. If you follow these guidelines your TikTok campaign will be perfect and your conversion rate will increase.

Trigger instant reaction

In the TikTok user community, if anything doesn’t catch their attention, they will quickly go on to the next video. This is a common behavior that you should avoid.

The first few seconds are critical; you must capture your audience’s attention here. This is the only chance to increase your conversion rate.

The best way to do this is to use the audiovisual tools available to you. This is where the data collected by heatmaps comes into play.

The ability to mix the auditory element with visual materials is a big advantage of audiovisual. We recommend using eye-catching colors, images, and text collected by heatmaps, combine with auditive factors.

The colors should match the colors of your webshop, and the overall style should reflect your own. Avoid using too many bright tones, as they have a threatening effect and do not exude quality.

The importance of music

Who wouldn’t be glad to listen to pleasant music? Everyone, of course.

It’s necessary to have some great background music playing in the background of your advertisement at all times. This is significant because music has a relaxing effect. It gives a personality and creates a happy mood.

Users will be more likely to associate a positive feeling with your business or product if they enjoy seeing your ad, and your conversion rate will increase too. Of course, not all songs have the same effect, so we suggest trying to make research among your target audience.

Conclusion

If you want to enhance your conversion rate with the help of social media, TikTok has a lot of potential.

Remember, the whole campaign is based on preliminary analysis. Never miss heatmaps when creating your campaign.

Use the power of audiovisuals and boost your conversion rate with the help of TikTok.

We hope we can help.