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Four Tips for Improving Employee Morale

on March 31, 2021

It’s no secret that the past year has been fairly stressful for most of us. And with all of the uncertainty about the future, the need for good employee morale is higher than ever. With boosted morale also comes increased productivity, greater job satisfaction, and better workplace culture.

However, many employers tend to balk at the idea of trying to find ways to improve morale. After all, if you’ve invested in thorough DBS/employee background checks during the recruitment process, you should expect your hires to be a perfect fit. Isn’t the goal at the end of the day to secure a paycheck and nothing more? Fortunately, improving your staff’s morale doesn’t have to be an arduous undertaking. By implementing these four simple tips, you can improve your staff’s morale — without breaking the bank or falling short on your goals!

Prune Out the “Bad” Employees

This may seem counterintuitive, but hear us out. Yes, firing staff may seem like the absolute opposite of improving your team’s morale. Won’t the rest of the staff start to wonder if they’re next to go on the chopping block? No, and in fact, the opposite is true! Firing specific types of staff can actually be incredibly beneficial to your team.

The old saying about it taking only one bad apple to ruin a batch isn’t that far from the truth, especially when it comes to an already strained workplace environment. Indeed, the so-called “bad” employees can be one of the worst things for your company’s culture. By removing the toxic ones (such as the ones who don’t do their share or spread spiteful gossip), you can lift a burden off of the rest of the team’s back.

Ask for Feedback (And Actually Listen, Too)

One thing that many employers tend to overlook when trying to create a positive work environment is how their staff feel about working there. Fortunately, learning more about your team’s thoughts and feelings is easier than you’d think; all you need to do is simply ask them.

Yes, some may be a little bit hesitant to share their thoughts with you, but their candor can pay off in dividends if you actually take note and implement their suggestions. From suggestions on how to streamline workplace productivity to ideas on how to better manage lunch breaks, your employees are ready to share their thoughts with you… as long, of course, as you are willing to listen.

Implement a Mental Health Program

Statistics reveal that mental health problems, such as depression and anxiety, are on the rise. Unfortunately, many people who struggle with mental health issues tend to fall through the cracks, not getting the much-needed treatment they require to maintain good mental health.

As an employer, taking measures to help address these prevalent mental health issues can be one of the most compassionate and effective ways you can improve your team’s morale. Even better, many mental health facilities (such as SBtreatment.com, an outpatient behavioral health treatment program based in Southern California cities) are now offering remote telehealth treatment, ensuring everyone can get the care they need.

Recognize Your Team’s Hard Work

It’s far too easy to get caught up in the pressure of meeting deadlines and milestones and forgetting the effort that got you there in the first place. Your employees are your bread and butter, and they help keep your business running smoothly. Taking the time to single out especially hardworking staff, or even recognizing their collective efforts as a team, can be an amazing gift you can give them.

There are a number of ways you can show them that you appreciate them, too. While raises and increased vacation time are always well-received, you can also find other ways to do it. For example, an office party can be both fun and inspiring. Also, don’t underestimate the power of a kind word. Merely saying, “You did great, and I appreciate you,” can speak volumes to your employees and help them to feel valued.

A Happy Team is a Happy Employer

Ultimately, your goal as an employer is to improve your bottom line and be successful in your chosen industry. Sometimes you may wonder if your employees are doing their part to help you attain these goals, and it’s quite normal to ask these questions. However, you shouldn’t dwell exclusively on what your employees are doing for you. You also need to be mindful of what you’re doing for them in return, as well.

As their boss, your staff tends to turn to you for guidance. For all of their hard work, it’s only fair to find ways to compensate them for it. By introducing these four tips, you can help make sure your staff are both content and helping you achieve the success you deserve. And in doing so, you can help ensure your long-term success, too!

Digital Branding

6 Crucial Security Features to Look for When Choosing a Web Host Provider

on March 30, 2021

During the first half of 2020, 36 billion sensitive data were exposed due to data breaches.

Such online attacks can damage your business’ reputation. Plus, you can lose your customer’s trust, which can hurt your sales.

This explains why online security is crucial now more than ever. And one way to secure your website is finding the right web host.

Role of Web Host Services in Online Security

As mentioned earlier, it is evident that you should take your website’s security seriously. And this is where your web host can help.

A decent web host provider will have regular backups, ensure firewall protection, and other methods to protect the servers. Add to that the security plugins and SSL certifications you install to protect the online data you collect from your website visitors.

That said, here are six features you should look for when choosing a website host provider:

1. Operating System

Most web hosts offer Linux and Windows-based hosting. Each has its pros and cons, but whatever you choose will depend on your website’s technical needs.

But to give you an idea, Linux-based web hosts receive fewer cyber attacks as it is less commercialized. On the other hand, Windows-based web hosts provide limited access protocols to prevent unauthorized access.

2. Manual Reboots

Manual reboots work the same as rebooting a desktop computer. Only your web host is rebooting the servers.

This feature is ideal if you are running on a Virtual Private Server (VPS). It also works best with regular website data backups.

Nonetheless, being able to reboot your website manually allows you to get through a website issue.

3. DDoS Prevention

DDoS stands for Distributed Denial of Service. And a DDoS attack is an attempt to overwhelm your server with an influx of traffic.

What happens is that your server crashes, preventing you from driving traffic to your website.

No website traffic can impact your conversions and sales for the day. It can also hurt your search engine ranking, as it will render your site not usable.

A promising sign that a web host takes DDoS mitigation seriously is if they work with a Content Distribution Network (CDN). CDN enables you to load up your website fast and can absorb DDoS attacks.

4. Malware Scanning

The key to a safe browsing experience is keeping your files safe. No wonder web hosts these days provide automated antivirus and malware scanning.

But more than the scanning procedure, it would be ideal if you can access the malware. Another helpful feature is a support team that can help you take action if your website is infected.

5. Server Security Layer

In case you are wondering what the lock icon in your browser’s address bar means, think of it as added protection.

Whether you own an e-commerce website or not, your website must have an SSL certificate.

For one, it gives you a chance to rank well on search engines. That because search engines like Google prefer secured websites.

Second, SSL uses encryption to protect online data. That way, no cybercriminals can tamper on your customers’ banking details.

Some web hosts provide SSL for free, some add it to your web hosting cost, and some encourage you to acquire an SSL certificate from a third-party. Regardless, WPHost.nz recommends that you ensure the type of SSL certificates you can use and whether secure FTP (SFTP) is supported.

6. Regular Backups

Here’s the thing: A web host stores your files in a remote location. These “files” include the images and content you upload on your website.

As such, your web host must conduct regular backup. That way, you can retrieve your files when needed.

Another thing to keep in mind that not all backup systems are the same. Hence, you should check whether a web host provides the following:

  • Automated backup
  • Number of backup instances stored
  • Retrieval process
  • Data backup location
  • Additional cost

Keep in mind that your website files are essential. Hence, the backup system that your web host can provide is vital.

While there are plenty of things you should pay attention to when running a website, you can do something to secure it. The secret is learning whatever security features your web host can offer. There is no one perfect hosting provider. Hence, we recommend that you maximize whatever safety features you can get.

Legal Branding

5 Smart Ways to Improve Sales Performance

on March 26, 2021

A B2B company’s profitability and revenue growth are critical to its survival. Both depend on sales. It’s imperative to constantly improve sales performance if your team is to do its part in ensuring a future for your company.

Sales performance is the measurement of sales activity and corresponding results against the goals and expectations outlined in a sales plan. Sales performance measures the ability of your sales team to be effective at selling.

5 Keys to Delivering Strong Sales Performance

Let’s take a look at several proven strategies to drive sales performance.

1. Create sales content that compels prospects to become customers

There are two types of sales content: external and internal. You’re probably aware of internal sales content that educates and equips sales teams with knowledge, strategies, and tools to close more deals or improve sales success. 

External sales content is the product or brand-specific content that compels prospects to buy from you. Unlike marketing content that draws prospects in, sales content should help you close the deal. Support your external sales content with hard evidence, statistics, and testimonies to convince prospects that your brand suits their business interests.

Your external sales content should provide prospects with the information they need to commit themselves to purchase. Use simple graphics that include facts and figures about your brand or product, personal testimonials, case studies, or product comparisons as part of your external sales content strategy.

Be sure to effectively distribute your external sales content to ensure it reaches the right audience and secures you a strong ROI. Use a customer-centric content distribution model to touch a wide range of B2B prospects in your target industries. This accelerates your sales pipeline as your content reaches more unique visitors each month. With content distribution services, you get convenient tools to easily measure and track your ROI on content distribution for lead generation and other sales activities.

2. Improve communication for your sales reps as well as customers

Effective communication is a critical link that keeps your sales team intact. Asynchronous communication is a great way to maintain strong communication within a sales team and with prospects or customers.

Remote sales teams use asynchronous communication to effectively communicate with team members working in different locations and time zones. Besides enabling your sales team to communicate with high efficiency and agility, asynchronous communication helps build a resource pool and increases thoughtful communication.

Asynchronous communication adds great value to customer service. It lets the customer decide the pace of the conversation and keeps the conversation transparent and open-ended. Moreover, it doesn’t force the customer to have conversations with you in a specific way. Instead, it allows them to communicate with your brand through different channels and at their leisure.

3. Contact prospects early to increase your chances of closing the deal

The earlier you reach prospects, the better positioned you’ll be to convert them into paying customers. Reaching prospects after they’ve been contacted by your competitor reduces your odds of converting them. It’s difficult to draw prospects in once they’ve committed to your competitor’s brand or product.

With B2B contact data, you can reach the right prospects faster and create an opportunity to close deals first. You can also use other forms of B2B data like intent, firmographic, demographic, and technographic data to gain a deeper understanding of your target audience. Then, you can connect with them at an early stage of their buyer’s journey.

Partner with a B2B data company that pays close attention to their data accuracy and hygiene standards. For example, SalesIntel maintains 95% B2B data accuracy. They ensure that their company and contact data are reverified every 90 days. Furthermore, they offer human-verified B2B data apart from machine-processed data to stay on top of their data reliability game and allow their customers to get the best of both worlds.

4. Equip your sales team with tools that give them the upper hand

Sales tools give your reps and SDRs the advantage of knowing prospects beforehand, streamlining their workflow, and gathering sales intelligence. Sales intelligence plays a vital role in improving sales performance by helping sales teams to see beyond what prospects show or signal during their buyer’s journey. Sales results improve when you gain significant insights into the interests, preferences, buying patterns, or online behavior of prospects.

For example, website visitor intelligence tools, like VisitorIntel, let you know who visits your business website and which company they work for. This analytics-driven tool not only tracks website visitors but also allows you to connect with potential buyers before they fully define their needs. It helps you create targeted sales campaigns and identify net new look-alike prospects, so you know the type of companies visiting your business website.

Sales prospecting tools are also frequently used by sales teams to enhance their performance by reducing prospecting time and quickly finding the right accounts to target. RevDriver, a free Chrome extension, is a sales prospecting tool that enables sales teams to directly contact decision-makers, the C-suite, and other accounts in their target audience. RevDriver users can collect accurate, verified contact, and company data for prospects by visiting their LinkedIn profile or company website.

5. Overcome sales call reluctance with proper training and advice

Sales call reluctance is a serious problem that negatively impacts sales performance. 40% of all veteran sales professionals readily admit to one or more call reluctance episodes severe enough to threaten their continuation in sales. Each month, the average call reluctant salesperson misses out on 15.25 pieces of new business opportunities. Whether or not you come across sales call reluctance in your team, it’s always recommended to train and advise your sales reps and SDRs on tackling the problem.

Help your sales team explore more about your brand and product and how they benefit customers beyond financial or other obvious factors. This will help them effectively deal with rejection. Moreover, they’ll be able to dig deeper into reasons for the rejection so that they could work out a foolproof strategy to win next time. That’s how great salespeople do what average salespeople only think about.

Professional sales coaching, willingness to learn and accept feedback, and seeking timely guidance from sales managers are great ways to overcome sales call reluctance. Additionally, you can ask your sales team to track their progress after each call, remove distractions, avoid negative self-talk, pre-qualify prospects, and affirm their role as a salesperson to cope with call reluctance. 

Also, working to guarantee that reps are calling prospects that fit your target demographics and have accurate phone numbers helps reps feel that everything is being done to enable their success. No one wants to fight an uphill battle.

The Wrap

The five strategies discussed in this blog are a few of the right moves you need to boost your sales performance. 

As a bonus tip, we suggest seeking support from your marketing team to push your sales growth further. There are ways in which you can actually get more sales out of marketing. Sales and marketing alignment is a classic example of how marketing can significantly contribute to sales performance. Statistics show that it helps achieve 38% higher win rates, retain 36% more customers, and generate 32% higher revenue.

Digital Branding

Mandatory Strategies of an Employee Retention Plan

on March 26, 2021

“This whole level of wholeness is a place where I am able to show up as a full human being with all of my gifts to the table to be a part of this organization. That leads to a great feeling of inclusiveness because what it allows me then to do is to bring this real, authentic self to the table and to really love the work that I do.”

  • Kimo Kippen

In the highly competitive talent market, retaining the best talents is one of the major challenges and concerns for any organization. The corporate world leaders see the employees as the most valuable asset of the business, which can be a medium to success and failure. It all depends on how seriously you take them and keep them intact with your venture for years.

No matter which industry or business type you are running, manpower is the basis of any organization’s success. Maybe that’s why most successful MNCs or global brands pay additional attention to employee retention the most. Most of us believe that it’s something that the human resource department should keep a check on; it is the management’s responsibility too.

Why is employee retention so important?

The actions required for employee retention come with a strategic approach to improving business operations and keeping the progress scale surging up in the skies. Companies with financial crunches often experience employee retention as a massive challenge, and thus it should be treated as a concern.

As per SHRM (Society for Human Resource Management), the organizations that pay special attention to employee retention receive the complete worth of time and funds invested. It results in improved performance, higher employee morale, and productivity. All in all, it contributes to the overall success of the organization.

Employee retention – Leading strategies

Evaluate the candidates who are ready to stand you – When it comes to experiencing wiser employee retention, the chances are you need to evaluate the employees who can be available for a long race. Be it based on an employee’s performance or overall conduct, analyze the potential of the employees to invest your time and money in them. This can be seen as a significant step in the talent development process. There are many other indicators and factors to give you the most reasonable estimate.

Remember, retention begins with recruitment

It all starts with the correct recruitment procedure processed. Therefore, make sure you know how to process the application of a candidate adequately. The screening parameters to the machine test challenges make the process more refined and productive for the interviewing authority. If done correctly, the process is enough to let you recruit the best for your organization.

Ensure ongoing training 

Keep up with the training sessions to avoid any problems in the onboarding process. For this, make sure you arrange hand-in-hand training sessions for the employees while offering them the opportunity to learn about new responsibilities handed over shortly. This can be treated as yet another tool or impactful strategy for employee retention.

When talking about the ongoing training processes, try not to limit your organization’s protocol to operational training only. This should encompass personality development and other fun training types too. This will keep the employees engaged and will leave a good impact on their overall performance.

Appreciation is a must

Employees love to get noticed and appreciated for what they do throughout the day. Be it a presentation or dealing with the client like a pro, make sure to appreciate your best talents for how they have been contributing towards the business development.

Quick wrap up –

Employee retention is one of the major concerns in the present times, especially when the competition is excessively high in all domains and industries. What has made it even more challenging is the increasing demands of the best talents and the never-stopping scope of industries in the world.

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Digital Branding

The Impact of Social Media on Cryptocurrency in Modern Business

on March 25, 2021

Over the years, social media has become an inextricable part of our everyday lives. For better or worse, social networks influence our lives in a very big way, from the decisions we make on a day-to-day basis, all the way to our business decisions and the professional choices we make to succeed. It should come as no surprise, then, that cryptocurrency has become a big part of the social media realm, and that nowadays social media is one of the main driving forces behind the success of cryptocurrency.

As companies and individuals continue to increasingly leverage the power of the blockchain, and as cryptocurrency mining and trading become increasingly popular, it’s important to understand how social media helps companies and consumers thrive. Today, we’re taking a look at how social media drives cryptocurrencies for customers and brands, and how it helps us succeed.

Consumers are leveraging social media

Educating yourself on the topic of cryptocurrency used to be a difficult challenge back in the days when cryptocurrency was a novelty in the digital world. Pretty quickly, though, people were able to quickly find all the information they were looking for as credible and relevant data began to surface on social networks. 

Companies and cryptocurrency gurus, crypto websites, and groups, all of these nowadays have their social media accounts and are posting regularly about the latest crypto news, but also talking about the fundamental topics. This gives the consumers, traders, and miners a golden opportunity to educate themselves and make smarter decisions and investments. 

What’s more, social media has become the best place for newcomers to the industry and those who are thinking about getting into cryptocurrency to find quick and actionable information to kick-start their journey.

Social media builds a thriving community

Credible data coming from reputable companies and individuals, paired with a growing consumer market, creates a thriving online community of passionate professionals and crypto hobbyists. The community is where the crypto industry really shines, because this opens up numerous opportunities for personal and professional growth, but also gives companies a chance to open a dialogue with the right people.

Even now, the blockchain is transforming the customer experience, and that’s why it’s important for companies to leverage social media to improve engagement and customer satisfaction. By posting relevant crypto updates and news, engaging with the community in meaningful conversation, and by positioning yourself as an authority in the field, you can help the crypto community grow.

What’s more, keep in mind that this is an opportunity to grow your brand in the process. News travels fast in the crypto community, so being active and giving the people what they want will go a long way. 

Expanding into and capitalizing on crypto mining

Speaking of growing your company or your side business as a solopreneur, let’s not forget that cryptocurrency mining and trading is becoming more popular and accessible around the world. People want to get their hands on cryptocurrencies, but they also want to spend it. 

This is one of the reasons why people are investing in bitcoin mining hardware but also why entire companies are branching out into mining, trading, and are accepting cryptocurrency as a legitimate payment method. So, how does this trend tie into social media?

Social media is the place for companies and individuals to get the mining tips and tricks to find the best equipment, get honest opinions and user reviews, and obtain data-driven information. With these insights, leaders and consumers can make better decisions and make the right investments.

Leaders are using social media to boost engagement

When it comes to growing your business in the crypto realm, you need to leverage social media to build anticipation and engagement, and most importantly, build some much-needed hype. You can build hype for anything on social media nowadays, whether you’re launching a new altcoin, promoting an existing cryptocurrency with the help of an ICO marketing agency, announcing a new digital product, or anything in between.

You can have a promising future with blockchain regardless of the industry you’re in, and as long as you’re investing in the crypto world in any way, you need to use your social media accounts to build that hype. You can use gamification to get people interested with quizzes and promotions, but also get the media to keep their eyes on you and help you keep your audience engaged until the launch. 

Providing real-time support and guidance to customers

Finally, remember that the blockchain and cryptocurrency fields are still quite confusing for newcomers, and these people need professional support and guidance. If you establish yourself as a leader in the industry and focus on supporting the individual on social media, you can help build social proof and awareness, and drive customers to your company.

People want someone to hold their hands on this journey and help them succeed. Make it your mission to help your followers succeed and they will praise your brand and make it a staple of the crypto industry, especially on social media.

Over to you

Social media and cryptocurrency go hand in hand as a powerful duo that drives the business world forward, but also supports the growing crypto community. The blockchain and cryptocurrency sectors will continue to grow throughout 2021 and beyond, so be sure to leverage what you’ve learned to day to build a thriving future for yourself in the crypto world.

 


Provided By VAT reporting software company, Sovos

Digital Branding

What Happens If I Don’t Pay My Second Mortgage?

on March 24, 2021

Wouldn’t it be wonderful if there were no such thing as personal fiscal responsibility? We could all adopt the U.S. government’s approach to the national deficit. We could simply ignore our personal debt — with impunity. There would be no need to worry about our car payments, student loans, credit card debt — or even our mortgages. We could just keep on spending — with impunity.

Alas, that seems unlikely. So while the government continues to spend money it doesn’t have — with impunity — the rest of us must pay our bills, or face the consequences. We all know what will happen if we don’t pay our utility bills, or miss a few car payments. We also know what happens if we miss a few mortgage payments. But what happens if someone doesn’t pay their second mortgage? Keep reading to find out.

The consequences of second mortgage defaults

By definition, a second mortgage is a secured loan that a homeowner obtains by using their house as collateral. These typically include  but are not limited to home equity loans or home equity lines of credit.

Second mortgage defaults occur when homeowners fail to make required payments on said loans. The consequences vary based on how much your home is worth and how much you still owe on your primary mortgage. 

If your home is worth more than the remaining amount on your first mortgage, you have equity in your home. This means that your second mortgage is still somewhat secured. This also means the second-mortgage holder will probably pursue foreclosure to recoup some or all of its money.

On the other hand, if you owe more on your first mortgage than your home is worth, your second mortgage is no longer secured.If the second-mortgage holder pursued foreclosure in this case, it would be less likely to recoup its money. This is because the second mortgage is usually classified as the junior mortgage. 

As the superior mortgage holder, the first-mortgage holder would have first dibs on the proceeds from the foreclosure sale. But this is not the only hurdle that second-mortgage holders face.

Barriers to second mortgage foreclosures

Fortunately for distressed homeowners, second mortgage foreclosures don’t happen all that often. That’s because there are additional barriers to second mortgage foreclosures. In general: 

  • Secondary lien holders are barred from foreclosing on your property if your second mortgage is current.
  • Primary and secondary lien holders are barred from foreclosing on your property if superior mortgage and junior mortgage are current. 
  • If your first mortgage is current but your second mortgage is not, the secondary lien holder is not barred from foreclosing on your property.

So as you can see, there are limited rights of second lien holders in foreclosure. 

Clarifying liens and lien priority

To clarify, a lien is a legal claim against a property. In this context, the term lien priority is used to describe the order in which lien holders are paid after foreclosure. 

More often than not, lien priority is date-based. Specifically, priority is usually assigned based on when the mortgage was officially recorded. So let’s say someone got a mortgage which was recorded on January 10, 2020. Now let’s assume the same person obtained another mortgage, which was recorded on October 28, 2020. The former would be designated as a first mortgage, and receive first-lien position. The latter would be designated as a second mortgage, and given second-lien priority. 

Having said that,  homeowners should be aware that some liens, such as property tax lines, are viewed as superior to any prior liens. In most, but not all cases, judgment liens are junior to a first mortgage. They may also be junior to a second mortgage, and to other judgment liens depending on the order in which they were filed.

How does refinancing your first mortgage affect the priority assigned to your second mortgage? 

As if all of that isn’t confusing enough, things get even more complicated if you refinance your first mortgage — or get a cema loan if you live in New York. In this case, the first mortgage holder will mandate that the second-mortgage holder enters into a subordination agreement. In this type of agreement, the second-mortgage holder agrees to make its loan junior to the refinanced loan. In other words, the refinanced loan, which is technically the newest loan, gets first priority through the subordination agreement. 

A second-mortgage holder can sue you to recover the amount owed 

To reiterate, there are limited rights of a second lien holder in foreclosure. This is because foreclosure on the first mortgage triggers foreclosure on any junior loans including a second mortgage, home equity loan, or home equity line of credit. This domino effect also results in the loss of security interest in the property. The end result is that the secondary lien holder effectively becomes a “sold-out junior lienholder.”

However, this does not mean a second-mortgage holder cannot recoup its money. Laws vary from state to state, but in most cases, a secondary lien holder can sue you for the amount owed. You give the lender the right to pursue this option when you sign a document promising to repay the loan and then fail to do so.

Assuming the second-mortgage holder wins a judgment for the amount owed, there are several ways it can collect: 

  1. It can have a specified amount of money withheld from your paycheck each pay period until the debt is paid.
  2. It can have a specified amount of money taken out of your bank account for a specified period until the debt is paid.
  3. It can use any other “regular” collection methods as warranted.

If you are struggling to pay your first or second mortgage, consider speaking with a qualified legal or financial professional about your options. Depending on your situation, filing for bankruptcy may be one way to reduce  or eliminate your financial liability.  

If you don’t have a second mortgage yet, but you are considering getting one to finance other large purchases, it may be worth considering other options. Specifically, you may want to consider options with similar rates that don’t require you use your home as collateral. That way your home won’t necessarily be at risk in the long run.

Digital Branding

5 Must-Listen Digital Marketing Podcasts

on March 22, 2021

Are you looking for strategies to boost your marketing and expand your business by listening to the best marketing podcasts? Podcasts have been a common source of enjoyment for many people. Digital marketing and leverage of marketing are now critical functions for the growth of a brand or a business, prompting marketers to evolve their marketing strategies to keep up with the pattern. According to Oberlo’s research, more than half of US users aged 12 listen to podcasts, and the growth of the podcast has been steady since 2013. 

But, if current trends remain consistent, the number will only rise. Despite how simple and inexpensive it is to listen to them, the other half should keep up with some of the most well-known podcasts as well. A podcast is that channel, as it provides an enjoyable, simple, and easy way to stay up to date on the latest digital marketing trends without drawing attention away from your other activities. Podcasts on digital marketing are effective in teaching new skills and getting feedback about your marketing effort.

With whatever level of marketing experience you have, you will find something helpful in the podcasts mentioned here.

The #AskGaryVee Podcast Show

The Ask Gary Vee Show podcast is a magnetization of the same-named famous YouTube series. The Ask Gary Vee podcast, hosted by now-famous online personality Gary Vaynerchuk, addresses new trends and online marketing. Gary Vee, a successful entrepreneur, New York Times bestselling writer, and life coach, is recognized by youtube and digital media to grow. 

He also addresses the mantra behind his podcast’s success, becoming an excellent digital marketer, and his path from the podcast to YouTube. His podcast episodes are power-packed with personality, wisdom, and valuable advice. It helps you stay on top of the latest trends and improve your digital marketing skills. Besides, if you have any questions, you are welcome to do so. If there are any questions, you can ask them or send them to GaryVee with the hashtag #AskGaryVee, and he could respond to them in a podcast series.

Gary Vee’s podcast is available on SoundCloud, iTunes, YouTube, and his website.

Duct Tape Marketing

The influential small business marketing guide has transformed into a consultant and an online destination for all things related to it. John Jantsch started Duct Tape Marketing. He has been interviewing opinion leaders, analysts, and writers for his Duct Tape Marketing podcast for over a decade.  It gives exposure to the market’s most influential people.

In his podcast collection, called “One of the Best Podcasts for Business-Savvy Fans” by FastCompany, he has a lot to offer to those searching to grow their marketing business. Suppose you want to learn digital marketing fundamentals, mainly organic online marketing, word-of-mouth market research, and content strategy. In that case, you should start listening to this podcast right away. The topics addressed in each episode vary from marketing and advertising and copywriting to online community building, usability testing, and online marketing growth. Be sure you check in as soon as possible if you want to keep one step ahead of the competition and get a steady dose of digital marketing advice.

The Mad Marketing Podcast

Google has reduced the number of organic blue leads seen due to a quest from 10 to 8.5 on average. Mad Marketing, hosted by Marcus Sheridan, founder of River Pools and Spas and a HubSpot affiliate, provides a wealth of digital marketing guidance, specifically in SEO and content market research. The idea is that SEO is rapidly evolving. Search engines like Google are actively improving their algorithms to have a more consistent, efficient, and individual interface for users. Oh before we forget, If you want to remove your name in Google. It is possible.

Suppose you are not familiar with your panda penguin. In that case, however, The Mad Marketing podcast is a valuable series – and it’s even enjoyable.

Marcus also tells a few engaging personal experiences from his work and several stories about what not to do with online marketing in his podcast. Almost all of these podcasts are unique yet equally amazing in their way. So, put on your headphones and plan to be educated if you’re serious about a future of digital marketing.

Marcus’ podcast is available on SoundCloud and iTunes.

This Old Marketing 

This Old Marketing podcast, featuring Joe Pulizzi and Robert Rose, is designed to raise awareness of content marketing benefits. Every episode begins with a monologue followed by a series of informative parts, each performed with zeal and integrity. The premiere episode has 185,000 viewers and is growing. Expect clever humor, invaluable perspectives, exciting details, and a newfound appreciation for the power of good narrative in today’s fast-paced, digitally connected world. 

Each episode of This Old Marketing includes discussing recent content marketing news and rants from Joe and Robert about current business events. This charismatic duo has excellent compatibility with their fans, treating them as partners rather than mere listeners.

Marketing School

Marketing School is a fantastic podcast to check out if you want to learn about marketing in a short amount of time. Many Digital marketing strategists host the program that provides quick tips to help you take your company to the next level. As most digital marketing podcasts last 20 to 60 minutes, Marketing School takes just three minutes to discuss a critical marketing problem. 

The duo’s brief format also means that they can provide you with implementable lessons and valuable marketing insight every day. Duo’s awareness is extraordinary (with nearly 1500 episodes to date). Copywriting, SEO, metrics, conversion enhancement, paid search, content marketing, email marketing, and many more get discussed. It is a podcast you can tune to if you don’t have time to listen to long podcasts.

Conclusion

While there is an almost infinite number of digital marketing podcasts available today, these top five are a perfect way to start. These are among the best marketing podcasts to help you and your business. These podcasts are fun to listen to and jam-packed with information from industry professionals with years of experience. They also bring a unique approach to the table, discussing their strategies for achieving and improving business in the market growth. The best thing about podcasts is that they can be a great way to stay up with the latest because you can listen to them almost anywhere and anytime.

Digital Branding

How to Succeed in Business: 5 Strategies for Entrepreneurs

on March 19, 2021

Succeeding in business as an entrepreneur is no easy feat, especially in this day and age. The ever-evolving business climate can feel overwhelming to entrepreneurs looking to launch a business venture, and having an effective strategy in place is vital for ensuring growth and success. To help you get started, we’re listing five strategies for entrepreneurs that you can rely on to succeed in business.

Diversify your skillset

Becoming an entrepreneur means becoming a problem-solver, someone who will provide innovative solutions, whether we’re talking about ideas, procedures, services, or goods. The world of business is constantly changing and evolving, and keeping up with these changes and adapting to them is key to staying ahead of competitors and continuing to turn a profit.

To succeed in business, you need to be aware of your own strengths and weaknesses, constantly looking for new skills you can add to your skillset while seeking help in the fields you’re unfamiliar with. The diversified skill set will allow you to take the right approach when tackling different problems while turning to someone more experienced for help will minimize the risks of errors caused by a lack of knowledge in a particular area.

Provide great customer service

One of the best strategies for succeeding in business and establishing your brand as competitive and trustworthy has to do with providing great customer service. Being professional and responsive is key to getting your customers to come to you instead of going to your competition, something that often happens due to the inability to communicate.

This is an issue companies can easily overcome by hiring a bilingual virtual receptionist who will eliminate the language barrier. Not only is this the perfect strategy to appeal to a more diverse customer base and reach a new market but it’s also a more attractive alternative to voicemails and automated answering machines. Customers matter to your business, and providing them with live bilingual operators is one of the best ways to make your customers, both current and potential ones, feel heard and valued.

Look for new products and services to take advantage of

Just like you should make innovations that will improve your company’s relationship with its customers, you should also do your research on the emerging products and services that will help boost the way your business operates.

Take a look at different technological advancements. Is there a way you can put them to use and improve your company’s operations? If there’s an app, service, or product that could potentially save you time and money and help you delegate everyday tasks to free up some room in your schedule, are you already using it? Are you really taking advantage of everything that’s being offered on the market right now? These are some of the most important questions everyone on their entrepreneur journey should ask themselves if they want to succeed in business.

Understand the risks and rewards

As an entrepreneur, it is your job to identify any market gaps and know how to recognize a great business opportunity. It is also your job to take calculated risks in order to reap the rewards later on. Every business decision you make will carry a certain degree of risk, whether we’re talking about a lack of security, potential financial loss, or even a business failure. 

Before making a decision, think about the possible downsides and look for ways to minimize the risks. Researching the market and creating a business plan, combined with effective budget planning, are some of the best ways to reduce risks and increase your chances of reaping potential rewards such as independence, profit, business success, and so on.

Build a business that will last

Many entrepreneurs start a business hoping that one day, they’ll be able to sell it. While this is definitely something to strive for, it’s important that you act as if you’ll be the one owning your business forever and build it to last.

There are several ways to do this. For starters, you want to go above and beyond when it comes to your customers. Going the extra mile does require additional time and effort, but it also does wonders when it comes to building a brand. You also need to have patience and prioritize security over growth. Instead of widening your horizons, narrow them. This will help you establish yourself as an expert in the field and minimize competition. Last but not least, do your best to continually innovate, and make your decisions as if you expect your business to be around forever.

Wrapping up

Although they differ in their backgrounds and skillsets, entrepreneurs around the world are united by a common goal – the desire to leave a lasting mark on the world and create a legacy. 

While launching a new venture may be challenging, with a couple of useful tips and strategies up your sleeve, you can ensure business success and make your career path a rewarding one.

Personal Branding

5 Ways to Boost the Appearance of Your Personal Care Business

on March 17, 2021

Being a business owner is an extremely rewarding and satisfactory job, especially if you are passionate about the industry. Personal care businesses are all about self-care and beauty. They give people the chance to treat themselves and feel great about themselves. A handful of examples of personal care businesses include nail salons, hair salons, tanning salons, medical spas, and skincare clinics. If your company falls into one of these categories, you will understand that there is a lot of competition out there. To help you stand out from the crowd and grab people’s attention, here are 5 ways to boost the appearance of your personal care business.

Improve Your Packaging

Whether people are looking for a new haircare or oral hygiene product, it is guaranteed that everyone who enters your personal care business would have seen the assortment of products on your shelves. Making your product packaging stylish, flexible, eco-friendly, and high-quality will draw people in and create a good brand image. To improve your product packaging today, check out the PKG Lab.

Keep Things Clean

Keeping your personal care business clean and tidy is key to maintaining a professional appearance. No one wants to get pampered or receive treatment in a dirty room. Messy and untidy places can also put people’s health and safety at risk. Putting cleanliness first will make your business more organized for employees and relaxing for clients while supporting good hygiene, efficiency, and overall safety.

Maintain Brand Consistency

The appearance of your personal care business will depend on your online presence as well as your surroundings. If you have marketing or social media materials for the company, it is vital that you remain consistent when it comes to branding. If your business is new, then you will need to put some time into creating your brand image. You should then carry out annual reviews on brand consistency.

Spruce Up Employees

In customer-facing environments, it is essential that your employees look the part. They will be key components for representing your brand, so sprucing them up will make your business look good while making customers feel comfortable. Giving your employees regular incentives will help you gain their respect and improve their willingness to work harder, as they’ll be rewarded for their productivity.

Create the Right Atmosphere

Creating a good atmosphere in your personal care business will have a huge impact on your customer and employees. You need to aim for a welcoming atmosphere and adapt it to suit the business you have. This can include adjusting the lighting, playing suitable music in the background, and having complementary extras available. Bringing some nature indoors can also make a significant difference.

Looks are important in the personal care industry, so making your business look good in person and on the internet is essential. It will say a lot about your service and product quality, as well as your company’s aims and values. When your business looks and performs well, you will retain customers.

Local Branding

Four Tips for Starting Your Own Private Medical Practice

on March 15, 2021

It’s no secret that the healthcare industry is on the rise. From optometry to podiatry, there has been a steadily increasing demand for skilled healthcare providers over the past few years, and that demand is only expected to grow over the next decade. Furthermore, thanks to the changing medical climate revealed in the post-COVID world, we also have learned a significant amount about how we can approach treatment. While it’s tempting to want to open your own private practice in response to this need, it’s equally important to take a level-headed approach to it.

The fact is, your time at medical school can only teach you so much. Yes, it can provide you with all of the coursework to be the top doctor in your graduating class and know how to treat your patients with expert care, but afterward? You’re essentially on your own, and you’re also competing for coveted positions in prestigious research hospitals and smaller hometown clinics. Your classes don’t even begin to help educate you on the business side of things, especially for those of you who eventually wish to open your own private practice.

If you have been considering going the independent route as a healthcare provider, it’s understandable to feel daunted by the entire process. Not only does it come with quite a formidable amount of risk, but it also comes with the alluring promise of success — both financially and in job satisfaction. While it can certainly be a major step for you, by doing it correctly, you too can join the ranks of doctors who have successfully ventured out on their own in the private practice sector.

Know What Type of Practice You Want

Before you can open your new practice, you first need to know what type of practice you would like to open. Of course, if you have a neurology degree, it’s fairly obvious that you will aspire to open your own private neurology clinic. However, beyond that, there are several other various types of private practices you may want to look into. For instance, do you want to open a solo practice, with you acting as the only provider? Or do you want to start a group practice and share space with other doctors? These are all very important considerations before you begin.

Obtain the Necessary Financing

After you determine what type of practice you would like to open, your next step is to start looking into obtaining the capital to actually secure a location for your business. You’ll want to draft a pro forma to help ensure that your practice can sustain itself. This will help you anticipate not only any expenses, but also future profits. Once you finalize that, you should then reach out to a banker to see about getting your funding to open your practice.

Speak to a Professional Consultant

Opening a private medical practice is vastly different than opening other types of businesses. Not only does it require an advanced degree of specialization, but it also comes with an elevated amount of risk, too. You do not want to attempt to do this without speaking to industry experts before you begin. Fortunately, professional healthcare consulting can help you navigate this tricky process, allowing you to avoid some of the more common pitfalls that could otherwise affect you and prevent you from achieving your goals.

Acquire a Location, Equipment, and Staff

Once you have your business plan, your financing, and your consultants on call, then your final step before you open your new practice is to start thinking about where you actually want it to be located. There are several things you should consider when selecting a location for your practice, such as traffic and visibility. You may find you want to choose a more boutique location instead of a more practical one. You will also need to purchase all necessary equipment needed to open your practice, as well. Finally, you’ll need to interview, hire, and train your new staff.

When it comes to staffing, you naturally want to hire a team of physical staff, such as a receptionist and a medical assistant, to handle all the administrative tasks. But have you thought about the benefits of bringing virtual assistants into the mix? A team of virtual assistant medical staff can offer several advantages. They can bring flexibility, allowing you to scale your support without the limitations of physical space. This is especially handy for managing tasks beyond regular office hours or during busy periods. Plus, virtual assistants are often more cost-effective since you can save on expenses like office space and equipment. Integrating virtual staff into your team can enhance efficiency and adaptability, helping you manage workloads more effectively.

Also, going the private practice route can undoubtedly be extremely rewarding. Not only can you finally see all of your dreams of becoming a successful doctor come to fruition, but you can also experience the satisfaction of knowing that you are providing your patients with the highest quality of care possible, free from the constraints of working in public healthcare. If you’ve been aspiring to become an independent healthcare provider, and you’ve done the necessary prep work to start the process, then you can finally move forward with both the confidence and the knowledge to succeed in this new endeavor.

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