Digital Branding

Types of Purpose-made Website Templates and the Various Usages of Those

on October 21, 2019

A web template or website template is primarily a web page, which is pre-designed with a custom set of elements, which anyone can simply pick and simply plug-in your text or image to build a fully functional website. Unlike the need for custom coding and designing, the pre-built website templates will let anyone, even those who don’t have any knowledge of coding, to set up their professional websites.

Website templates are usually built with HTML, CSS, and Bootstrap codes and will let anyone tweak the layout to set up a unique website. There is no need to hire a professional developer or designer to construct a website. Nowadays, even many of the developers who are into professional website creation make use of these templates to prepare business websites. Website templates will let the amateur web developers build their websites quickly and easily without the need to do the coding from scratch.

Usage of these templates also lets anyone make websites at a reasonable cost, and the entire process of web development is also made less time consuming with the use of templates. The modern-day templates are also coming search engine ready out of the box, so the users can easily search for and find your products and services online. Each template available out there in the website template repositories are also self-contained. You just have to plug-in your unique content as text, images, or videos, and then tweak the layout according to your needs with drag and drop options to complete the layout and publish the website.

Various types of web templates

As discussed above, the website templates come self-contained as downloadable zip files or kind of an online web builder user interface. If you are a bit coding-savvy, then you can use an HTML code editing program also to do the customization. These could be made simply static or highly responsive and dynamic. You can configure these templates to be adaptive to the needs of any mobile or PC browsing. You can also put the file extensions as.htm, .html .php, .asp and so in. In any case, these could be built using the HTM and CSS codes. The modern-day templates are coming responsive out of the box, and the layout could simply flex to the entire width effectively for a comfortable view.

What are all there in the website templates?

Usually, you can find or include text and images (.jpg, .png or .gif formats), HTML5, CSS3 elements, jQuery, shopping carts, payment gateways, contact forms, slideshows, dynamic image galleries PDF download, video, and graphic players, embedded YouTube, etc. to point out a few. The designs and codes of the web templates may vary largely from case to case, so the users need to be very careful and picky while choosing their most appropriate website template. Ensure that you check all the functions of the template as well as the scripts, functions, and applications you need for your website. With the Designmodo free website templates, you can all add custom text, scripts, stock photos, third-party plug-ins, or anything to the template easily to create custom-built pages. The default stock images could also be replaced with the user content like.jpg or .gif images.

The website templates come as standalone zip files, including built-in scripts for multiple pages. There may have been many developers who worked behind it to create these pre-built templates and for the clients. In addition to it, the website templates can also be purchased by the clients and make use of a developer at their end to customize the layout and design. Most of these website templates can be used as a base, and using a professional to complete it will help save a lot of time and effort compared to building a site from scratch. Using website templates, there is also no restriction as to how to customize a website and what all elements to be included in it later. However, you can also have a look at the user agreement while downloading a website template to see if there are any such restrictions.

More about HTML and CSS-based designs

HTML, as well as CSS, are plain text coding languages which can be used for browsers to render the webpage designs. The latest versions are HTML5 & CSS3, which are now considered as the website standards. It is W3C, World Wide Web Consortium, which updates and maintains the standards for these.

The web templates now come in various flavors, and you need to be very careful while considering the options and choose one. You shouldn’t instantly commit to any design without scrutinizing them. It is also ideal to choose one which will be compliant with the current standards and also ply responsive on the mobile screens. Ensure that the website you develop passes the Mobile-Friendly Test by Google.

Adaptive design vs. responsive design

Adaptive web templates are similar to responsive web designs and will consist of the media queries of CSS code. The major difference in terms of adaptive design is that it targets the desktops and mobile devices separately. There could either be a separate design or another set of web pages for each device. Detection of CSS, PHP, jQuery, or ASP could be used to redirect the users from various devices to corresponding web pages. However, there could be many gray areas in adaptive design. On the other hand, responsive web design only needs one type of development. Bootstrap uses a grid-based system with which the web page gets open based on the characteristics of the browser and the device screen on which the website is open.

There are also many web builder systems offered by hosting companies and proprietary CMS providers. However, while combined with the template designs coming packed with the hosting packages, your websites may not be portable, and you will find it difficult to port it to another hosting server later. So, it is best to stay away from such hosting service add-ons, and it’s ideal to choose independent website templates, which you can seamlessly customize and personalize with code updates.

Digital Branding

Guest Posting: How To Find The Right Service Provider For Your Business

on October 20, 2019

Guest posting is one of the most rewarding practices for link building and marketing for businesses from every industry. It not only helps with securing high-quality backlinks but also helps with brand building.

Let us understand first how guest posting can help your business:

  • It helps bring in referral traffic through contextual links
  • Your mention on reputable blogs and websites improves your brand recognition
  • You get to generate more revenue through high in-flow of targetted traffic
  • You can earn the trust of your audience as a genuine content creator

Having known these benefits of guest posting, you may consider it for acquiring backlinks to your website. But, the time and amount of effort required in blogger outreach and securing backlinks from influencers may seem like a daunting task.

Nevertheless, you can hire SEO reseller services to help you with your guest posting exercise.

Here’s how you can find the right fit for your business.

Start your search from Google

Your old friend Google has answers for everything. You can begin your quest to find the best service provider for your guest posting by searching for relevant terms. For example, you can search for, “list of guest posting service providers”, which would bring up a long list of agencies and SEO companies offering guest posting services.

Sort the most reliable ones

The search result would bring up thousands of companies that offer guest posting services. Obviously it gets tough to sort which one is the best out of these. Here’s a secret tip: choose the ones that rank on the first three pages. These service providers certainly understand how links work, that is why they are ranking at the best positions for the most competitive search term.

Alternatively, you also need to understand that the ones with the best reviews are the most reliable ones. Sort for the ones that have the best customer feedback and highest ratings across various business portals. Once again, Google can help you find these reviews.

Understand the benefits they offer

Apart from simply guest posting, you also need to know if your potential service provider can offer you any other benefits. For example, some agencies offer content creation and blogger outreach services as well in combination with guest posting. Having these services along with the primary task, can reduce your efforts and improve the returns for link building through guest posting.

Place your order and relax

Now that you have all the information to choose the best service provider, the last step is to make sure that their services fit in your budget. Once you have identified the service provider that satisfies all your requirements and that too within your budget, it’s time you start working with them.

At first, you should place a few orders, just to make sure that you’ve chosen the best service. Having made sure that you can rely on your service provider, you can proceed with placing your link building orders with them.

Having said that, it is important that you always keep in touch with your link building service provider to stay on top of the campaigns that are carried out for you.

Digital Branding

4 Useful SEO Tools to Help You in Your Business

on October 19, 2019

There is no online business owner today who doesn’t understand the importance of SEO (Search Engine Optimization). With the online mode becoming the preferred medium for both social and business interactions, the SEO services in Mumbai, Delhi, etc. have gained importance. According to a survey, nearly 93% of the total net users today use the online medium to get the desired information. Looking for the desired information, these users are just interested in clicking on the first few results that get displayed and hardly bother to go past them.

Thus, the focus of the SEO company in Mumbai that you have hired would be to get your business to appear in the first few listings and for that, they make use of various SEO tools. Some of the SEO tools that can help in taking your business to the next level are:

SEO Profiler

Keyword research, link building and researching the keywords used by your competitors are some of the important SEO activities. SEO Profiler is an apt tool that makes it possible to do all these on a single platform. Competitive intelligence research is very much required to gain an edge on your competitors.

This tool, besides providing all these, also offers aesthetically pleasing and detailed reporting features, which can be used for displaying the data that is generated by this tool. It is free for the 30-day trial, post which you have to choose a plan depending on whether you are using it for beginner-level accounts or for professional SEO agencies.

All in One SEO Pack

It is a feature-rich plugin, which is making its presence felt since its debut in 2007. It is used by SEO services in Mumbai, Delhi, etc. as it features automatic title optimization and meta tags, built-in API, Google’s AMP and analytics support and more. SEO beginners, as well as advanced users, find it useful. The beginners often use it with its default settings, while the advanced users override the default settings and create their own custom settings.

WPTouch

WPTouch is again a feature-packed mobile plugin for WordPress and it is also recommended by Google. It is used for creating a mobile-optimized version automatically for a website. The best part is that no code change is required for doing so.

UberSuggest

If you want to gather any data related to your domain name or keyword, you can do so for free using UberSuggest. It is a free program that tells you a keyword’s volume, suggests long-tail keywords related to your content, the average cost per click and shows which site tops the ranking for the particular keyword you have entered. By entering your URL into UberSuggest, you can get all the details about the organic traffic and keywords of your website. It also tells about the backlinks that your site has generated and other similar details.

Making use of the SEO tools helps in improving visibility and rankings on the search pages as they are designed to perform specific tasks brilliantly.

Local Branding

Board Portals Are Essential for These 3 Reasons

on October 18, 2019

Directors are busy people who need to succeed in competitive environments: for the sake of the organizations they’re helping to run, they need all the helpful tools possible. There are many technologies that claim to be modern miracles, but most of them don’t really deliver meaningful results.

Organizations across North America in many industries are now turning to board portal software to help their directors stay quickly and securely connected. Read on to learn about the best board portal software currently on the market and all the ways that it can help your organization deliver real results.

1. Collaborate From Anywhere

Your directors may not be in the same cities or countries, but they’ll still be able to collaborate closely. Board portal software lets them annotate documents and flag passages, which they can then share with other directors or keep for their own personal use.

If one director changes a document, the other directors are notified via email. This means there is no time wasted keeping other directors updated, and everybody comes to the board meeting with all the latest changes.

It’s also easy for directors to work from anywhere. There’s a centralized, cloud-based repository constantly accessible that storing all the important board documents directors need. They can access these materials from whichever device they prefer using most — laptop, tablet, or desktop.

2. Reduce Operational Hurdles

The busywork of board management is considerably reduced by the latest board portal software. It’s extremely easy to digitally keep and distribute minutes, monitor attendance, track expenses or call for votes and signatures quickly and in a way that’s paper-free.

Going paperless has immediate practical benefits, such as foregoing courier expenses and reducing your carbon footprint. But it also means that material cannot be lost and is always accessible from anywhere in the world.

3. Total Security

Organizations need the most powerful tools to keep connected. But in a time where numerous corporations and even seemingly impenetrable political parties are getting hacked, it’s understandable that security is paramount.

Board portal software is highly encrypted, requires high-end data backup and industry leaders all adhere to independent, third-party security certification requirements. This keeps your sensitive information confidential. Every log-in can be authenticated, so it’s easy to verify that everyone who accessed the system was meant to have access.

If a director should become separated from their company-issued device, the cloud-based app can be wiped remotely to help prevent a security breach. This same director can simply log-in from any other device if they need access to important board materials. Either way, even in an emergency situation, directors will never experience any operational interruption.

Board directors have enormous responsibilities and busy schedules — they need all the best modern tools possible to help them get the job done. No wonder organizations across North America are turning to board portal software as an affordable, easy to use, powerful, and secure way to put the best of modern technology to work.

Buy an affordable office chair
Personal Branding

What To Consider When Choosing an Affordable Office Chair

on October 18, 2019

It wouldn’t be wrong to say that a chair is one of the most important things in an office and this is because that chair is the one thing where you have to spend the rest of your day. In simpler words, you and your employees all will be spending more than half of the day sitting in a chair in a position that already adds a lot of stress on the structure of the spine. Now with all that stress on your back, you don’t want to make things worse for yourself, right? Well, if not, then this article is a must-read for you. Today we are going to jot down the basics that you need to consider when choosing the right ergonomic office chair.

It’s imperative to have an ergonomic office chair that supports good posture and keeps your lower back as stress-free as possible. There are several types of ergonomic office chairs available in the market, but not all types can be comfortable and suitable for all people. This is the reason why you should always do proper research, check out sites like officechairist.com, and then make a final purchase decision without any rush.

Speaking of purchasing an office chair, here are the things that you need to consider in this regard.

Tips For Choosing an Affordable Office Chair

1- Comfort

The very first thing is, of course, comfort. If you are comfortable in a chair and if you know it’s not hurting your posture, then you shouldn’t give it a second thought and just purchase it. People have this misconception that the more expensive a chair is, the more comfortable it will be. You need to forget the price tag for a while and first check the comfort. Sit in the chair and get up once you know that “this is the one”!

White office chairs

2- Material

Even chairs are made up of different materials, and usually, people opt for the leather ones, but if you don’t like the sound and feel of leather, no worries because you can always opt for some other material and for some other chair. Believe it or not, the material matters a lot, and it also should be of high quality if you want the chair to last longer with you. You see, sometimes the comfort level is excellent, and the posture maintained is great too, but the quality of material used to make the chair is so poor that it starts wearing. This is the reason why you should opt for high-quality material so that the chair is durable and worth your money.

3- Seat Height

The next is the height of the seat. Your seat should be easily adjustable so that even if someone else comes and sits on it, he or she can adjust the height of the seat accordingly. The best seat height that works for most people lies between 16 to 21 inches off the floor. So, if you don’t know much about the heights and the adjustments, then just opt for the measurement we just gave.

Conclusion

These are some of the main things that you need to consider before buying an office chair. Consider the tips we gave and of course, make a budget first. These chairs vary a lot in prices, so it’s better to have a budget and then follow it during the purchase. Again, never opt for the chairs that are too pricey because the price is just a figure, and people can easily fool you with expensive tags and low-quality chairs. Check the comfort first and then buy the chair!

Legal Branding

Key Ways You Can Show Your Clients You Appreciate Them

on October 15, 2019

Many entrepreneurs focus on how to continually get more clients, and how to make the ones they have to spend more and buy more often. While this is an important part of business, it’s also wise to show your customers that they mean more to you than simply some better numbers on a spreadsheet or more cash in the bank.

If you want people and/or organizations to continue to spend money with your business, as well as to recommend your venture to others, it’s a good idea to show how much you appreciate your clientele. This doesn’t have to cost you a ton, either. There are plenty of ways to show customers you value their business without draining your bank account.

Get to Know Customers and Provide Thoughtful Touches

To make people feel special and appreciated, you need to know who they are and what’s important to them. Pay attention when your clients talk about their families, passions, hobbies, upcoming events, etc. Then, make an effort to show people you’re thinking of them by sending a note or gift or by making a phone call on special occasions. Get in touch on people’s birthdays or when they get married, have a child who graduates, or has some other key event happening. 

Celebrate the successes of your clients, too. For instance, if you learn that a corporate customer has won an award or opened a new location, congratulate them, send a small gift, and show you notice them and the wins they’re having. 

Also, send people quality business thank you cards at the end of the year to thank them for their patronage. Acknowledging that you couldn’t move your business forward without your customers makes people feel valued. You may want to add a gift to this Christmas expression of gratitude, too. Choose something relating to what your clients do in their spare time, such as a meal voucher at a happening restaurant for a foodie or tickets to a basketball game for a sports lover. 

Another thoughtful touch is to remember the preferences of clients. For instance, make a note of what kind of coffee or tea people like and have it on hand when you meet with them or examine which types of products customers buy and let them know when you have something similar available.

Add Value

Another way to show clients you appreciate them is to add value to them. For example, if there’s an extra job you can do for someone that won’t take you long because of your experience, but that will save your client a whole lot of time, make the extra effort. 

You can also introduce customers to other business contacts who might provide the additional services they require or who can otherwise help them achieve their goals. Plus, look for ways to help educate your customers, such as by sending out helpful updates or information about industry trends, new technologies or tools, upcoming events, or keyways clients might be able to save time or money. 

Give People as Much Personal Attention as Possible

As a busy entrepreneur, your time is limited. However, to show your clients you appreciate them, do what you can to give them personal attention on a regular basis. This is particularly essential for your top clients who spend the most money with you each year and who have been the most loyal. 

Make people feel safe knowing that they can reach you for information, advice, or other support when they really need it, rather than always being transferred to someone who is lower in rank and perhaps not as familiar with their purchase history, business setup, or needs. 

Be a Good Communicator

Similarly, be a good communicator. Your clients won’t feel appreciated or happy if you take forever to respond to their questions or requests, hurry them off the phone or out the door, or say you’ll ring them back but don’t. It’s not nice for people to feel that they’re less important than other things on your list. They don’t want to have to chase you to get assistance, either. 

Also, make an effort to get in touch with clients on a regular basis. Send an email or pick up the phone every few months to see how they are and if they need to buy more stock, hire your services again, or another type of assistance. 

When you’re chatting with customers, remember that communication is a two-way street. Don’t just talk; also listen. Notice people’s body language and display active listening, repeating things back to people to be sure you truly understand what point they’re making or the information they need. This reduces the likelihood of miscommunication and makes people feel properly heard and appreciated.

To make your customers feel special, you’ll need to invest some time, energy, and possibly funds. However, doing this will reward you in spades in both the short and long term.

Legal BrandingPersonal Branding

Why Branding Doesn’t Cost as Much as You Think

on October 15, 2019

Branding is one of the most essential components of a successful advertising strategy. While it’s vital to get the word out about the goods and services your business offers, it’s all for nothing if you can’t communicate why customers should work with you. You need to emphasize the special qualities that make your business stand out in a crowded market.

Good branding doesn’t have to be fancy. Like all the essential components of a quality marketing strategy, a little branding goes a long way. There are ways to establish your brand identity even when you don’t have a big budget.

Here are seven ways you can create an effective branding strategy for your company while spending much less than you’d expect.

1. Build Your Identity

Your branding should communicate the core elements of your business’s identity, as well as what services you provide and what industry you work in. You don’t have to hew to industry trends, but your branding should give customers an idea of what your company does with just a glance.

You can start with in-house graphic design if you’re not ready to outsource. Free design and branding tools like Canva or Looka can help you develop logos, graphics and promotional material for your company.

When your business expands and you want to invest more in branding, you’ll also have a good starting point for the designers you work with. Even if not professional, your homemade branding will show others what you consider to be your business’s values and major appeal.

2. Know Your Audience

Market research can take many forms, but it has to get done somehow. Surveys and test ad campaigns are some good ways to gather information.

Once you have a healthy amount of data or a good feeling about your lay of the land, you can start building customer or audience personas. Personas — archetypes of the people you want to sell to — will help you structure your branding strategy by clearly outlining what you think your audience is after. 

One example of a persona you might use could be a DIY enthusiast who is after supplies and information. They want knowledge that is reliable, straight-to-the-point and a little rough around the edges. You can then use this simplified version of your audience to inform your branding.

3. Establish Your USP

Your unique selling proposition (USP) is what makes you different from the competition. Identify your USP, then use it to guide your brand voice and demonstrate why customers should choose your company.

“High-quality” and “customer-focused” are phrases that every business wants to use to describe itself. You’ll need to be more specific, and really dig into why your company does what it does.

How many years have you provided top-tier customer service? What kinds of projects have you worked on? How have you overcome challenges? Do you offer something with unique features that no other business can compete with?

Eventually, you may loop back around to describing your business as customer-focused and one that delivers high-quality products. It’s not the best place to start, though. People have heard it before, and they want something a little more substantial.

4. Care About the Consumer

Value your customer’s time. Bad business writing costs smaller companies an average of $420,000 every year. That’s because when you ask customers to slog through marketing-speak without speaking directly to them, they tune out. 

There are many different tips and tricks you can use to grab a potential customer’s attention in both branding and writing. However, one of the most effective philosophies to have — which will help make your overall strategy more successful, no matter what you do — is to care about the customer. Treat their time as more valuable than your own. Good branding earns every second it spends in front of a customer’s eyes. 

This can be intimidating, but it doesn’t have to be. Start with your research, put yourself in your customer’s position and build on your USPs.

5. Be Part of Your Community

You can create better branding by making your business a part of your community. Better local contacts will help you stay on top of the latest developments and also build a network that will help you know what people need. You’ll also be building relationships with local personalities or industry influencers that you can leverage or build into powerful marketing partnerships.

6. Go Big on Visuals

When designing any part of your branding or marketing strategy, you have an opportunity to use visual design to underline and strengthen your message.

Follow the basic visual design principles that professional graphic designers use. These guidelines will help you reduce clutter, strengthen your message and be clearer in your branding. All this will help your marketing do a better job of communicating what your business offers to customers.

7. Remain Consistent

Especially at first, keep your branding consistent. Repetition is how customers become aware of your company. If you are cycling between logos and branding you don’t have faith in, it’s less likely for you to become familiar and recognizable. You should avoid iterating on your strategy too often. Slowing down will help your message stick in customers’ heads and also give yourself a chance to collect data on what works — or doesn’t — in your current branding strategy.

This also means establishing a consistent web presence, like a blog or set of social media accounts. It will communicate to customers your company’s core mission and beliefs, as well as what your business can do for them. Blogs, interestingly enough, are one of the most trusted forms of information on the internet. A professional-looking blog with some informative, relevant content can help you explain how your business stands out from the competition.

There are other practical reasons for being consistent in your online presence. If you haven’t posted in several months, it can leave potential customers with a bad impression of your brand — or worse, lead them to believe you’re no longer in business.

Why Branding Doesn’t Have to Be Expensive

Branding is one of the most important parts of any marketing strategy — and it’s worth the investment. However, good branding doesn’t have to be expensive. A solid plan does not require glossy graphics and fancy web design to work. Instead, good branding is about knowing your audience and communicating with them in a way they’re receptive to.

Any company can benefit from basic design and branding principles. While bringing in a professional agency can be a good idea in the long term, smaller businesses with less to spare for marketing don’t need to wait — branding doesn’t always need a big budget.

For the end, here is the research about brands with strong personalities and how it influences their purchasing decisions.

Source: Adzooma

About the author

Lexie is a branding enthusiast and web designer. She loves checking out local flea markets and taking her Goldendoodle on hikes. Follow her on Twitter @lexieludesigner and check out her design blog, Design Roast.

Legal Branding

A Business Database Is the Key to Better Business Performance

on October 15, 2019

There was a time when data was as an ancillary to business and was in no way related to the core business goals. People used to gather data with the purpose of performing other business tasks with ease. Sales data was mainly for accounting purposes, and manufacturing data helped to ascertain quality and output. Data used to have only one dimension and meaning, and it did not add any value to the business.  

With time, all that has changed drastically and data has now acquired multiple dimensions. Data has transformed into one of the most valuable resources for business. By its ability to add value to the firm, data is now as relevant to business as any other asset. Every aspect of the company from supply chain operation to manufacturing, marketing, and customer relations are now heavily dependent on databases that capture all business activities and point towards business performance.

Need for managing data

Databases are storehouses of data and preserve and process data generated from various business processes. Data is made from all activities of business at all levels and by using suitable technology the data is driven to the database first and then extracted, manipulated and analyzed according to the firm needs. Proper analysis of data provides valuable insights for business. Hence, the demand for DBA consultants is growing. They are responsible for managing databases of all types and help businesses to organize data for meaningful consumption.

The value-adding aspect

The real value of data lies in the manner of using it. The capability of the DBA consultant helps to unearth the hidden value of data and pass it on to the business process. The consultant must have good knowledge about the business process so that he or she can understand the relevance of data in the proper context of business and present it to the user in the most appropriate manner. Since all business aims to satisfy customers, data analysis reveals consumer behavior that provides direction to the business. Any changes in consumer behavior are captured through data collected from the field and business owners can decide on what actions must be taken to adapt to change for business gains.

Database management services

Database management is a highly technical job, and as it does not relate to the core business functions, business owners rely on outsourcing the service. There are many professional service providers offering database administration services across all platforms. Different technologies provide the framework for databases that suit business, but they all have a common goal of creating a robust data system. By outsourcing the service, you have the peace of mind that the database is in safe hands and you can make proper use of data for making the right business decisions. 

Depending on the scale of operations and the demands of business, you can opt for remote DBA services that provide comprehensive database management services 24×7. Such provider might also offer data entry services when required, and with your data entry outsourced you would be able to focus more at your core competencies to increase your business efficiency. 

Finally, the services empower entrepreneurs with the expertise of managing data efficiently so that the powers of data enhance the business prospects.

Centralized systems

On the off chance that your business is developing and you have the staff to enable you to run it, monitoring the expanding measure of information can be precarious. Great database frameworks can enable you to deal with all your business-basic information midway, securely and safely – at whatever point you need it – to help your odds of accomplishment.

Managing customer data and relationships

In the event that clients are the soul of your business, at that point, a decent customer relationship management (CRM) database ought to be at the core of your development plans. Full-highlighted CRM databases are normally amazing enough to store and process everything, from client contact subtleties, collaboration history, and records, to new prospects, leads and business openings. Some CRM frameworks can even enable you to run and track promoting efforts, for example, email bulletins. See more on client relationships with the board.

Efficient inventory tracking

Dealing with your stock well can at times feel like an exercise in careful control. It’s anything but difficult to have excessively – sitting on a rack gambling wastage, or excessively little – frustrating your clients and harming your notoriety. In case you’re following your stock physically, it’s additionally simple to miscalculate, make information section blunders or lose spreadsheets and notes. By utilizing a stock following database, particularly close by electronic information trade and standardized identification checking, you can maintain a strategic distance from those dangers and limit lost deals while expanding your chances for development.

Planning for growth

Most business databases have some type of announcing capacities – from examining input information and profitability following to envisioning future patterns and clients’ needs. In case you’re arranging a technique for development, a hearty database framework can be your business’ most significant asset.

Improved customer visibility

So as to give your customers the degree of individual consideration that they ache for, you should have the option to rapidly access accounts, contacts, errands, occasions, and any important individual information. Salesforce gives an advantageous stage in dealing with the majority of your client-related data, making it feasible for you to regard each client just as the person in question was your solitary client. Furthermore, by better understanding your clients, you’ll be in a situation to more readily conjecture their future activities ‘ Salesforce CRM improves figure precision by as much as 42%.

Better Support

A device is just on a par with it useful. Salesforce gives unrivaled help, so on the occasion that issues emerge, steps are promptly taken to guarantee that everything gets too rapidly back to full usefulness. Maybe the best part is that with the whole stage situated in the cloud, support should be possible without carrying specialists into the workplace, and without paying costly upkeep costs.

Expanded effectiveness and efficiency

Between computerizing tedious errands, rousing better cooperation, and dispensing with the requirement for administrative micromanagement, Salesforce trims away at inefficient procedures and repetitive exertion, leaving a hyper-proficient framework that will give your association and your client’s genuine incentive for each move made. Subsequently, organization efficiency increments. Truth be told, the selection of Salesforce has been appeared to build deals efficiency by as much as 34%.

Digital Branding

How Web Push Notifications Provide An Edge to Ed-Tech Industry?  

on October 14, 2019

Marketers from the education industry face huge challenges and immense setbacks while communicating with their target audience; hence, they are constantly on the lookout for a solution. Web push notifications, the latest marketing innovation is the answer to their problems!

Web push notifications, be it browser or app have been brilliant in reaching out to prospects in a timely manner alongside encouraging them to register or perform the desired course of action. With its customization and personalized features, it helps segment the user groups conveniently hence, it is one such channel that can help marketers of the online education industry. Let’s have a look at how!

Meanwhile, you can refer the elearning browser push notifications guide to be well-acquainted about what exactly push notifications are, how to use them, browsers which support push notifications, their impact on different industries and others such.

Retargeting

This is one of the most significant ways which helps the ed-tech industry reach out to their customers. Upon successful completion of a particular course, users may not come to your website. So, it is the right time for you to target them with push notifications about other highly demanded courses they would like to take up. Make them realize the true potential of the course and how it can help them enhance their skills, which in turn, gives with an edge over others in their domain.

Content Marketing

Polish your audience’s knowledge by regularly delivering interesting facts and information like key strategies, difficult problems, interviews with industry experts and other such relevant details about your courses. Moreover, you must encourage them to visit your website and also take up a quiz or a mock test.

Course Updates

Reach and re-engage online learners by providing them valuable course information and its related updates. Make sure to keep them informed regarding course timings, concepts in brief, and other such information. All of this information is imparted to users in no time through web push notifications.

Discount offers

Sending across discount offers’ information as a part of push notifications is one of the preferred ways to attract the audience’s attention as these prove to be a win-win situation. Offers such as ‘sign up for a free course’, ‘get a free trial today’ and the like, grab numerous eyeballs and the audience is tempted to click on the link, thereby maximizing profits.

Cross-sell and Upsell

With cross-sell, the idea is to sell more by leveraging less effort. So, while you promote your new course to your prospects, try and sell a guide along with it. Because clearly, a person who is interested to take up a new course would also want some guidance to refer to, increasing the chances of a transaction. This not only increases the chances of larger revenue but also improves customer satisfaction which is, in fact, higher when users receive these kinds of notifications.  

On the other hand with upselling, as soon as you see that a user is almost done with a course, you need to make sure that you don’t lose them. So, provide them with information about the advanced level of that course or something that is related to it. Moreover, you can offer to give them a one on one interaction with one of the lecturers to clear their doubts and so on.

Web push notifications are being used by various tech companies as a part of upscaling their marketing efforts which helps them generate more leads and increase user engagement. Now that we’ve mentioned how the education industry can reap the benefits via leveraging this latest tool which reaches users in no time, marketers must not wait to put it in use to replicate the tech giants’ results.

Local Branding

Picking the Right Office Furniture: Tips and Tricks 

on October 13, 2019

It doesn’t really matter if you spend your working days in a home office, a cubicle, or a huge corner office – your working space needs to be properly designed, decorated, furnished, and organized. After all, this is where you spend eight or nine hours a day, and doing that in an office that’s motivating, productive, and inspiring is always better. Besides that, this is where you’ll welcome your guests and have meetings with your colleagues, business partners, clients, and potential investors. That’s why every piece of furniture in your office has to be absolutely perfect, so here’s a quick guide that should help you pick the right office furniture and make the most of it. 

Find the right chair

This is the most important piece in your entire office, precisely because you’ll spend the biggest portion of your time sitting in your chair. Different people prefer different types of chairs, and it all comes down to comfort, coziness, practicality, and size. Your chair has to be comfortable, but not too big, especially if you’re stuck with a tiny office. On the other hand, it needs to be visually appealing and memorable, particularly for people on higher positions who need to make the best first impression possible.

The right office chair should be perfect on more levels than one, and when looking for it, you need to pay attention to a number of details. First of all, your chair has to be height-adjustable and it needs an adjustable backrest. These things will help you prevent back pain and other health issues, which is crucial no matter what you do and how old you are. You also need to look for lumbar support and proper armrests. That way, your back, neck, and torso will be relaxed and you’ll be able to sit without feeling pain. Finally, look for chairs that are made of breathable material that turns a simple office chair into an amazing piece of furniture everyone will love.

Get the right desk

The moment you find the right office chair, you need to start looking for an equally good desk. It needs to be spacious and give you enough room for all your necessities, but also sturdy enough to endure pressure. Still, take the measurements of your office into consideration and don’t buy a desk that takes up too much space. If you do that, you’ll end up feeling claustrophobic and unproductive, and that’s never a good idea.

However, the biggest problem with office desks isn’t their size, but their practicality. Most people don’t clean them often enough, which is why their desk is always full of clutter and things they don’t really need. That’s why you might consider getting a desk with lots of drawers and use these as storage areas for all your office essentials.

Invest in the right sitting furniture

In case your office isn’t just a place where you work, but also where you welcome other people, you should incorporate some proper sitting furniture as well. You don’t need too many pieces, though, so you have to insist on comfort and practicality more than anything else. Less is definitely more, in this case, so stick to just a handful of things: a sofa, a few armchairs, and a small coffee table. 

The best way to do that is by sticking to furniture that’s both visually appealing and practical. Those amazing pieces from King Living, for instance, will give you all the comfort in the world while still looking wonderful, which is why they’re a win-win solution you could take into consideration. Keep in mind that your sitting furniture should help you wow your visitors, so investing in high-quality pieces really goes a long way.

Look into the right storage options

We all have storage problems at home and are always looking for new ways to solve them, and the same goes for our office too. That’s why you should look into different solutions and try to keep your office decluttered and clean at all times. Luckily, there are lots of ideas you can look into – from those massive wall-to-wall and floor-to-ceiling bookshelves to smaller shelves and cabinets – and you’ll surely be able to find something that will work for you.

If you find the right ideas and turn them into practice, you can add tons of storage potential to even the tiniest office in the world. You just need to make sure you’ve used every inch of space there is, which means every single corner needs to serve a specific purpose and give you different storage options.

Investing in your office furniture might not be the easiest and most affordable thing in the world, but it’s something you just have to do. This is particularly true for people who have small offices or work from home, so finding unusual and practical ideas is a must. 

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