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Digital Branding

Best Small Business Ideas That’ll Make You Money in 2019

At the end of the day, it’s an undeniable fact that every single person on this Earth is here to make money and one way or the other every person comes at that stage of his life when he has to decide on a career or  start a business to the pay the bills and fulfill the other expenses. Speaking of starting a business, look around yourself, and you’ll see that people now prefer to run their own businesses instead of working for a company and getting a fixed salary.

If you are reading this article, then there are high chances that you are in search of some creative business ideas that will work for you. Being in business for yourself is great because this way, you’ll get to be your own boss, you’ll plan the success of your business and l, your salary will depend on how much hard work and effort you are ready to put into your business.

Other than all of this, we are now going to put down some of the best and the most amazing small business ideas that will definitely be a good pick for you especially this year in 2019.

Small Business Ideas That Can Make You Money

1- Blogging

It’s a time taking process, but if you really are good at writing and if you really know how to create the content that people want to read then yes, you will see some measurable results within a short while. You see, blogging is trending on number 1 at the moment and can be a very successful business. You just need a website or a blog of your own and then you need to invest your time and your creative brain!

Start a watch brand

2- Starting A Watch Brand

This one’s a great idea because right now people are going crazy after watches. Companies like IWC are creating masterpieces that sell at an affordable price, which is what people are loving right now. You can actually do really well in this watch making and selling business because right now it seems like wearing a watch is a popular trend and this means that you can make some massive sales.

3- Online Teaching

It’s the digital world we are living in so why not reap all the benefits you can? Online teaching is trending at the moment and if you really are good at teaching a skill then you shouldn’t wait and start offering your services right now. You can start small in this business and once your audience will grow, you can then increase the rates and get the game strong.

Start a travel company

4- Start A Travel Company

There are a lot of travel companies out there, but the number will be enough because people now love to take small trips in groups and this is an opportunity that you can cash for sure. It’s a fun thing to do, especially if you are someone who loves traveling himself then making a business out of your passion can be easy for you. At least you’ll know where to take people and how to make them have the best and the most fun time possible.

Conclusion

These are some of the small businesses ideas you can look into. So, opt for any of the above-mentioned business and we promise you some great results. It’s just that you will have to be constant with your efforts. Don’t lose hope and remember that it’s a business that you are about to run and it will take some time to show results. You won’t become a billionaire overnight and you’ll have to wait for your success, but a well-thought out business can bring results in time!

This Post Was Submitted By Qurban Shah From http://reviewsdraw.com/

Ecommerce branding
Digital Branding

3 Steps To Branding Your New E-Commerce Business

There is no doubt to the fact that we are currently living in the digital era because right now if you look around, you will see that most industries and businesses are getting digitized as products are not only shown and described online but sold there as well. All of this is justifiable because the number of customers you can get to your local store is nothing as compared to the quantity that you can get online. Now everyone has a phone and almost everyone is using the internet, instead of going door to door to sell your products and services, wouldn’t it be better to use the internet and reach out to the masses that too without any physical efforts? Going online is one wise choice to make so long as you  pay attention to e-commerce branding concepts.

Now, if you are someone who just recently started your e-commerce business and if you want to know how to establish your brand and then promote it then, yes, you are at the right place, reading the right content. You see, you might be selling the best quality products and your services can be extremely amazing but if you aren’t visible to your audience, there’s no point to be on the internet in the first place. Long story short, your visibility is all that matters and that should matter.

Tips For E-Commerce Branding

Here are a few tips that can come in handy to you for branding your e-commerce business:

Select your logo carefully

1- Creating a brand identity

It is but very obvious that to start with the branding process, you first need to create a brand identity for your business which means that the first thing you need to do is to get a logo. Not just any logo will do; in fact, you need to make a proper investment on your logo and hire a professional because your logo will be representing your e-commerce store so make sure to take logo selection seriously. Once you are done with the logo, you then need to focus on your branding guide which includes the color palette you have to follow, the typography, and the style that you will always be following.

2- The story of your brand

People love it when they get to hear the story behind a brand. You need to create a story for your brand too and make your audience hear that story out. From your core values to your missions and goals, you need to mention each and everything in your story. Above all of it, you need to tell and show people that they matter to you and you are there to make an improvement in their lives.

Develop a social media presence

3- Get your hands on social media

Yes, having an e-commerce website of your own is imperative, but what’s more important is the fact that you need to be on social media platforms. You see, right now, every single individual is using social media. Facebook, Instagram, and Twitter are a few most important platforms to be on because believe it or not, you can make millions of customers just by being on these sites. Long story short, you cannot just overlook the fact that social media is supposed to be a part of your business and you need separate marketing strategies too for being successful there.

Conclusion

These are some of the steps to e-commerce branding that you need to follow in order to be successful. So, use the tips we just gave and make sure to give the best of your efforts to your business if you really want it to reach new heights of success.

Digital Branding

A Guide to Marketing your CBD Business on the Web

One of the fastest industry growths seen in 2018 is CBD. With sales up and more and more people recognizing the benefits of CBD, it has well surpassed $500 million in revenue.

However, with such growth trends come competition. There are many who are trying to corner the market and take advantage of the fast growth of CBD companies. Thanks to online marketing, more and more customers who are seeking organic products are searching out and buying CBD products daily, and those numbers are continuing to rise.

There are a variety of methods in which businesses are using to grow their CBD online businesses. Here, we’ll show you how you too can market your CBD business online and improve your return on investment as well as your leads and customers.

Social Marketing and SEO

No marketing plan is complete without a focus on social media and SEO according to Greens Canna Care. Everyone who’s anyone is on some form of social media today. If you’re trying to improve your website traffic, you’ll want to have a steady social media presence.

There are a variety of social media platforms to consider. However, you only have to focus on the larger ones in order to gain more traffic. If you’re seeking a great ROI, be sure that you’re using these social media platforms for your benefit.

Instagram

With well over 400 million active users on a daily basis, it’s easier than ever to utilize such a platform to improve the traffic flow to your website.

It’s not difficult to grow a following on Instagram and you will just have to make sure that you’re including plenty of good content and value. The traffic flow will increase dramatically and you’ll gain a lot of new followers.

Automation

Everyone knows that automation is a great way to improve growth. This allows you to continue on something else while you’re improving your traffic flow to your CBD website.

Many of these tools have schedulers for posts as well as auto correct and other special deals that will allow you to streamline your work while still getting more traffic. Instagram includes the following automation tools:

  • Combin
  • Hootsuite
  • Gramto
  • Use Your Hashtags

Include at least 15 to 20 hashtags in your posts as keywords. This way, you’ll be targeting the right audience. Many hashtags that work well would include:

#CBD Coffee, #CBD tincture, # CBD, #CBD Skin Care, #CBD online, #CBD oil, #CBD Vape, #CBD benefits, #CBD Crystal,

#CBD Love, #CBD for dogs, #CBDU, #CBD for pets, #CBD life, #CBD gummies, #CBD heals, #CBD deals, the list is endless and you’ll find many great ideas if you just sit and think about them for a few moments.

Your profile for all of the social media platforms should also contain a full description of the CBD business as well as links so that potential customers can go directly to your site. This way, you’ll have more traffic flow. Be sure to include the hashtags in all of your posts as well.

Digital BrandingLocal Branding

5 Things That You Need to Invest in When Starting Your Business

https://www.pexels.com/photo/two-person-sitting-by-the-table-with-macbook-pro-on-top-of-table-1305360/

 

Starting a business is hard, but fun. It’s a dream for many people who want financial freedom and a vehicle to express their creativity while making a living. Whatever your goals area in launching a new venture, here are 5 things that you need to invest in right away early in your journey.

1. Invest In Yourself

New entrepreneurs sometimes forget that they are their business. It’s a direct expression of who they are as people and as business owners. Your business will reflect your values and your level of competency.

Leadership expert John Maxwell talks about the Law of the Lid. It’s a principle that essentially states that your organization’s effectiveness cannot exceed the leadership ability of the leader.

One area you should invest in yourself in first is in business acumen. That is the ability to understand finance and make good business decisions.

Many entrepreneurs are really great at their market and product. They know exactly what kind of styles their apparel customers want in their niche market. They know what kind of widget the companies in their industry needs. But they don’t often know how to run the finance side of running a business.

Roughly half of all startup business in the US fail in the first 5 years. Most don’t fail due to lack of demand for their product or even from not making a profit.

Most fail because they run out of cash. Essentially, these business owners don’t know how to manage their cash flow. Cash management is a real skill set, and it’s something that can be learned.

In addition to business acumen, other areas for investment include marketing, sales, leadership, and communications. Even as you grow, leaders should be readers. Never stop learning.

2. Invest In Your Team

Great companies are built on great people. That means you must invest in your people.

Developing and training is a vital part of employee engagement. You don’t want robots working for you. You want human beings that can problem solve, come up with creative ideas and make their own good decisions for the benefit of the company. That doesn’t happen without development.

Ongoing coaching is invaluable as well. People need regular feedback, encouragement, and direction. If you want your employees to grow and contribute well, you must water them with training, coaching, and affirmation.

3. Invest In Quality Branding

Investing in good graphics and marketing material early on will pay great dividends as you launch. A great logo can do wonders for making your business look credible, professional and reliable.

Even if you have to pay a graphic designer a lot of money, it’ll be well worth it. This is especially if you’re doing a consumer retail business.

For example, if you start an apparel business, good design is a baseline need. You can just consider it the startup costs of starting a clothing business, because your company can’t even launch without good graphics.

Shoddy graphics is a sign of a company that operates haphazardly and an indication that the business won’t last long. No one wants to do business with a loser.

4. Invest In Social Media

Social media has leveled the playing field for small businesses. It provides a very inexpensive way for brands to get their message out to the masses.

Investing in it early on will get you started on the long journey of gaining followers and becoming an influencer. It takes time for brands to get recognized and trusted on social media, so starting early is important.

5. Invest In Website SEO

Another aspect of marketing you should invest in right away is a website with good SEO. It takes time for Google and other search engines to trust a website enough to rank it. It also takes time to gain page authority for search engines to rank it high on the first page.

The age of the website matters when it comes to SEO. As Sewport CEO Boris Hodakel likes to say, “Starting small and niche doesn’t mean your business will stay that way.”.

When you have this type of long term view of your business, you’ll want to start building your SEO right away. You’ll instinctively know that getting ranked high on Google, although won’t pay off in the short term, will have lasting effects as you grow.

Early Investments Pay Off

There are a few things that can’t wait for later. These are the things that are foundational to the success of your new business and well worth your time and investment early on. It’ll set you up for short and long term success.

Digital Branding

The Importance of Online Presence to Your Business

Image source

 

Advertising and marketing are some of the pillars of effective business strategies. There are many ways to get your business out there and advertise your services. One of the oldest ways to market your business, be it a product or a service, is by word of mouth. This is the most credible, and cheapest way to help grow your business. Although the best things in life are free, this is not the case for marketing. If you want to grow your business, you will have to invest in good advertising.

 

Traditional vs Non-traditional Advertising

When we say traditional advertising, this mostly encompasses advertising through the most common forms of media such as billboards, newspapers, and radio or TV commercials. This is an older advertising method and has been around for centuries. Non-traditional advertising, otherwise, involves the use of technology to reach out to the target audience. There’s advertising on the internet through page banners, social media marketing, and mobile advertising. Non-traditional advertising reaches a wider audience with an estimated number of 3.2 billion internet users worldwide.

 

What is Online Presence?

Simply put, online presence is the establishment of a business that can be found via an online search. With the rise of social media, most consumers would find a business more credible if it has a strong online presence. Meaning this business manages either a social media site, a website, or both. Businesses that are able to establish an online presence are able to leverage the use of these platforms to help promote and grow the business.

 

 Benefits of a Strong Online Presence

Sure, it’s great to hear all this talk about establishing an online presence. But let us break down how this will actually benefit your business.

Free Advertising

Instead of spending money on advertising firms, you may want to invest this capital into a good construction contract and bidding software that can help you run your business and get ahead of the game. Nowadays, you can use social media platforms to create a page for your business, provide chat support services, and even create online order forms- all for free! It’s like getting something for nothing. In addition, there are also free web hosting websites that enable you to create a webpage for your business for added online presence.

Global Audience

Traditional print advertising only limits your ads to those who have access to this material. Most of the time they come in the form of a section in the newspaper or magazine, as well as outdoor billboards and TV ads. In this day and age, more and more people are opting to go digital and print ads may not be as effective in reaching your audience, most especially the millennials. Establishing an online presence means that you can reach far and wide all over the world. With a growing number of internet users, there is great potential in your business once you have established a strong online presence.

Online Presence = Credibility

The modern consumer will look up most likely anything and everything on the internet. To most users, if your company does not appear on an online search, this can set off a red flag. It is established that a credible company should be searchable online. If your company does not have an online presence, you can miss out on a valuable opportunity to market your business to the right audience.

Advertise 24/7

            The internet never sleeps. With a strong online presence, you can be sure that you’re advertising round-the-clock. People from all over the world can search and contact your business any time of the day once you’re established on the internet. You don’t have to wait for the day’s paper to arrive or for your spot to air on TV to be able to get the message across. With an online presence, advertising is just a click away.

Digital Branding

Best Way to Setup a Dropshipping Business Quickly

https://pixabay.com/illustrations/dropshipping-oberlo-shopify-3264486/

 

Drop shipping is a prevalent model of business for novel entrepreneurs, especially millennials and Gen Xers, because of the skills of internet marketing that are outweighing financial capacities. Since you do not require handling or stocking the things on sale, there is a possibility of starting a drop shipping business with minimal funds.

An e-commerce site operating the drop shipping model buys and sells products from manufacturers and third-party suppliers, who then fulfill the order. This cuts your costs of operation and frees up the time needed to focus on the efforts of acquiring new customers.

If you want to start a drop shipping business that competes with giants in the retail sector, and you are doing it on a minimal budget, use the steps below. While it does not need a lot of funds to start this business, it requires a lot of hard work.

Choose a niche

The niche of choice needs to have less focus and something you are interested in genuinely; the product range that does not have a focus on the market. In case you are not passionate about your niche of choice; you will be apt on getting discouraged; since it takes so much work to scale your drop business successfully. Below are a few aspects to consider while choosing a niche;

Look for attractive profits

While running a model of the drop shipping business, the whole focus is on marketing and acquisition of customers; therefore the work needed to sell an item for twenty dollars is the same as selling a product worth one thousand five hundred dollars. Choose a niche with expensive products.

Low costs of shipping are vital. Although the manufacturer or supplier will handle shipping in case the price is very high, it will function like customer repellant. Look for something which is affordable to ship, and this will offer you the option of providing free shipping to clients and absorbing the cost as an expense of the business to attract additional sales.

You need to make sure that the product is appealing to impulse buyer with income that is disposable. When you put your focus on driving website traffic, you will want to experience high conversion rates because the majority of visitors will never come back. The things you are selling need to trigger impulse appeal and buys to individuals with the ability to purchase immediately.

You need to make sure that people are searching for the product actively. Employ the keyword planner and trends from Google to check common terms relating to your niche. If there is no one searching for what you want to sell, you are already dead before even beginning.

Create your brand

The drop shipping business you start will have a lot of value if it is possible to rebrand what you are selling and give it your look. Seek a line or product that can be white labeled and sell it as your brand with customized branding and packaging.

Sell something which is available locally

You need to pick something that clients cannot find on the streets. In this way, you become beautiful to potential customers.

Carry out competitive search

You need to remember that you are competing with competing with other operations and retail giants like Amazon and Walmart. This is where many potential shippers miss it since they look for products with no or little competition. It is a sign that there is no demand for that item.

There are a lot of reasons why products may not have so much competition, like manufacturing and supplier issues, high costs of shipping, or poor margins of profit. Seek for items with the tournament since it is a sign that the demand is high and model of the business is sustainable.

Secure the supplier

Partnering with wrong suppliers can ruin your enterprise; therefore it is crucial not to rush through this step. You need to conduct due diligence. Many drop shipping businesses are overseas, which make communication important in terms of the ability to understand one another and response speed. In case you are not one hundred percent confident in the skills of contact of the supplier, move on with your search.

Alibaba has a tremendous online resource for identifying and communicating with potential suppliers and manufacturers. You need to make sure that you ask many questions and learn their capacity to the product in the vent the business is growing. You need to make sure that they can scale with you.

Learn from other drop shipping business entrepreneurs who have gone through this path. There are a lot of sources of information, from tech and business blogs to subreddit about drop shipping. This topic is favorite since it helps in avoiding costly mistakes to the supplier.

Constructing an e-commerce site

The easiest and fastest method of launching a website which support the drop shipping model is by use of the simple platform of commerce like Shopify. You do not require a tech background to be up and running and has many apps to assist increase sales volumes.

Even when you have a small budget that can allow you to employ a web development and web design firm to curate a custom solution, it is wise to use plug and play options in the beginning. After becoming established and some revenue is streaming in, you can then explore added customizations of the site.

Create a plan of acquiring customers

Having a great site and great product is good; however, without the clients to purchase, you do not have a business. There are many ways of attracting potential clients, but the option that is effective is starting an ad campaign on Facebook.

Conclusion

You need to track all metrics and data that is available for the growth of your business. It includes Facebook conversion pixel data and Google analytics data; if that is your primary channel of customer acquisition. When you want to track each conversation to know the origin of the customer and the path they took on the website that led to sales; it helps you to scale what is functional and eliminate what does not. You will not have to put in place a set and forget the marketing or advertising solution. You have to fine-tune current campaigns and test new opportunities, which will allow for a shift in the battle to spend or know the date of optimizing your budget.

Digital Branding

10 Reasons Why to Choose an Animated Explainer Video for Your Business Promotion

Animated explainer videos became a smart way to explain the words of businesses or brands, and in the long run, such videos are now an essential part of marketing. An animated explainer video is a good advertising tool, which save both money and time of businesses. Other than that, it’s impossible to overemphasize the significance of powerful visuals in your business promotion.

Below are some of the reasons why you must use an animated explainer video for promoting your business:

Very Entertaining

More people love watching videos for the reason that they can easily understand everything in a short duration and in an entertaining way.

Explain Things Better Than Words

According to studies, it was proven that powerful video can stick to the minds of end users for a long time compared to a catchy slogan. As results, while videos can be used for promoting products or services of any businesses, such can explain what they could do for their customers better.

Creative

Animated explainer videos can tell a story in various ways. There’s no need of this kind of video to be grounded in reality. Just make sure that it goes well.

More Dynamic Compared to Texts and Images

Animated explainer videos can bring more interests in end users because of their dynamic nature in comparison to plain texts or static images. Majority of sales funnels these days include videos at some point throughout the process. Videos done well may pay for itself quickly.

Boost Conversion Rates

Aside from attracting potential visitors to your website, businesses can convert visitors to sales. That is what animated explainer videos may do for companies.

Spread Like Wild Fire

Animated explainer videos can be shared with other people easily through social media platforms. So, they may help spread positive points regarding your brand or product.

Clarifies Product’s Objective

Words may be tricky while describing products. However, through the use of explainer videos, it’s easier for businesses to get rid of the guess work. Other things are shown better in videos.

Provides Better SEO Ranking

People often search for simple and quick ways to understand about any products or services of brands. With videos, businesses may enjoy greater exposure and could bring better ranks on search engines. Besides, Google is the owner of YouTube.

Make More Customers Interested with Your Business

Based on the studies, it was proven that many visitors are curious to know the video details compared to reading blocks of texts to read messages. Thus, it can be said that videos may boost the interest of your target audience.

Audience Can Easily Retain the Details

In some studies, majority of individuals have high levels of retaining details when watching videos instead of listening from the information. With animated video for business, you can quickly capture the attention of both visual and auditory learners, which can provide you lots of benefits.

Digital Branding

Digital Marketing Techniques to Help You Rebrand Your Business

Digital marketing has gained massive popularity in the past few decades as a tool for promoting businesses. If you are setting up a new business or if your previous business is lagging behind then digital marketing can be your savior and can help you rebrand yourself into something significant. Let us go through some important digital marketing techniques, which can essentially be life-saving for your business and can help you gain just the visibility you need to become successful.

Search Engine Marketing

The entire internet is based around massive search portals, which we refer to as Search engines. The objective is to rank higher than your competition through specific keyword research and other related factors. All these factors come under the SEO umbrella. When a strong SEO strategy is in place, your company/offerings will rank higher for keywords, which are associated with your brand, which will, in turn, bring more visibility to your business. This visibility not only offers you more clientele but can also draw in potential candidates, which can be liable for your success. With the changing global environment, SEO strategies are becoming essential for the success of any business, which either wants to establish an online presence or wants to grow exponentially. So make sure that your business joins in with the changing trends to benefit from them.

Work on your Web Design

Web Design elements are exceedingly important to make the right impression on your customers. A number of instances, poor or inefficient web design is the root cause behind a struggling online presence. We need customers to spend enough time on our web pages so that they make a comfortable purchase. Even if they do not originally intend to make a purchase, the design elements need to be attractive enough to trigger an impulsive buying reaction. It needs to be acknowledged that informed customers tend to be more critical when they visit specific websites. Any mistake can set off their mood, which will affect your conversion rate.

Hiring a Specialist

There is a probability that you are new to the domains of internet marketing. Remember that you can always hire a professional to aid you in your quest. The same goes if you have difficulty in improving your web design elements. Professionals can give you a head start and help you streamline your processes in a short period of time. Most people hesitate in hiring professional services due to the associated costs. However, what they fail to comprehend is that initial spending can help them save a lot in the longer run. Not everyone is good at everything that is a fact. So it’s best that the right resource is allocated for the right task to improve productivity.

Creating Online Press Releases

Press releases present a great platform for presenting your information to the public in a formal setting. Once you have generated enough PR, press releases allow various media bodies such as newspapers, journals, and websites to create articles based on your press releases. These generated articles will, in turn, draw attention towards your work and your business in general. Press releases also present a formal setting to inform your clients where you are moving towards with your business and your future prospects. Reliable business growth and potential will, in turn, lead to better positioning in front of the masses.

Holding Events and Contests

Online events and contests have become viable sources of marketing in the last few decades, attributed largely to the massive induction of social media platforms in our daily routines. Word of mouth spreads like wildfire these days and a satisfied customer can very well be your ticket to glory. Giving away certain samples and test offerings help majorly because when these things make a positive impression on someone with connections, people are going to know about it. Try giving a proper personality to the event or giveaway that you are hosting so that they connect well with the masses and will be easy to remember especially if it is or becomes a recurring thing. Arranging these things around public holidays and trending fads is also an effective strategy. For a live online event, remember that it is crucial that you are connected to the internet and updated round the clock to entertain your audience. Your internet connection needs to be sufficient to back you up. If you are lagging behind in this department, go through some of the Xfinity packages in your local vicinity to support your cause.

Maintaining multiple blogs

Content writing acts as building blocks for SEO strategies. Maintaining blogs is becoming more popular by the day and various major companies own and maintain blogs to connect with their niches. Considering the part blogs can play in your success, it is advisable to maintain more than one blog if possible. The best way is to make complimenting blogs, which can assist one another and your offering in an effective way. For instance, if you are into selling health care products, one of your blogs can assist people in finding cures to various diseases. A complimenting blog can help them find the best products available in the market for those diseases and so on. The right written words, presented at the right venues in just the right setting can be magical for audiences as well as the business owners. Be informed, be creative and be vigilant in updating your content so that you can be well on your way to success.

Adopt Influencer Marketing

Influencers have become quite formidable all around the globe due to the easy availability of social media channels and related media channels, which have made exposure quite readily available. Influencer marketing helps you connect with your audiences through influential personalities. For instance, if you are into selling video cameras, an influential V logger endorsing or promoting your product online you need some fast internet connection such as cox internet to help you boost your business and would, in turn, bring in more sales through their audience base. Similarly, you can target various influencers related to your niche, approach them and ask them for collaboration. Influencer marketing is also less expensive when compared to certain other marketing channels, which is an added benefit. Applying these techniques will require effort and commitment but the results, which can be obtained through their implementation, will be well worth the effort spent. Out of the box, thinking is crucial to turn around your financial numbers especially if the conventional techniques don’t work. We would highly urge you to try these digital marketing techniques and if luck has it, the results will surely be satisfying.

Author Bio

Robert James is an MIS with vast experience and research on personal and home security tech and gadgets. He also writes on Mediacom Cable Packages. He is an MMA Fighter and Technology enthusiast with a will to act. Tech Writer and Researcher with a flare to review the latest security tech and gadgets

Local Branding

What to Consider When Designing Your Business Card

The Design

This is the most obvious factor and possibly the most important. It should grab attention, make an impression, and communicate who you are — all without being overwhelming. There are multiple important factors which will set you apart from the rest.   Who Is Your Audience?   This is an important consideration. A writer’s business card may have a white background with minimalistic design and information while hairdressers tend to favor black backgrounds and vibrant colors. Think about your target audience and optimize your design for them. What do you want them to think and feel when holding your card? What action should they take?

No Clutter

A customer confused is a customer lost. Focus your attention on the information you want to get across and don’t include unnecessary things — rather include a link to your website where the client can gain more information. Keep in mind that less is more and make it easy on your prospects.

https://unsplash.com/photos/FEB2aR3zGRE

An Effective Logo

We mentioned that less is more but if you have a unique and eye-catching logo, it may be a good idea to incorporate it into your design. That said, “unique” doesn’t mean a ton of extravagant colors and a complicated design. The only people who could possibly get away with that are artists and graphic designers.

The Back

A card has two sides and using both is advisable. This will give you a chance to put a logo or name with your business description on one side, while developing contact information etc. on the other. In addition, it will help to keep your card clean, uncluttered, and simple to navigate.  On the other hand, if you leave your prospect with a blank side, they may be tempted to take useful notes on your product or service for future reference.

The card itself

The physical card will make as much of an impression as what you put on it. There are a few options to consider before taking your design to a printer. And, if you’re in need of a printing company, JoinPrint Printing offers some great business card advice and solutions.

Paper thickness

Thicker paper speaks of quality and generally leaves a better impression than a flimsy little thing. Leaving a potential customer with a bit of weight in their hands may just make them look twice. How thick you go however, will depend on the kind of work you do (if you’re in construction or engineering, thicker is better, but don’t leave your prospects with a brick in their pockets).

Size and shape

If you’re in the real estate industry, you may be tempted to give clients a little house-shaped piece of cardboard to consider. While this will leave them with something unique, it may not communicate professionalism. A card that’s too small will be easily missed or lost. In contrast, a card that is too large might be impractical to handle and end up in the trash.    In general, sticking with standard business card shape is effective but there are some exceptions. The mere act of presenting someone with an unconventionally shaped card could leave them with a lasting impression.

Finish to gloss or not to gloss?

Glossing will give most cards a sleek, finished look. However, it works best on darker colors. Bright colors may benefit more from a matte finish and gain some extra edge.    Other finish options you may want to consider includes varnish, spot UV, and embossing. In the end, your card should communicate who you are in an effective and professional way and convince prospects to take action.

Digital Branding

Choosing The Perfect Website Designing Company Made Easy in 7 Steps

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Your website designing firm should essentially be your partner and have the best interests for your venture at heart. But before making that choice, it is essential that you understand the makings of a good partner. Without the adequate information you will end up making a wrong choice, and it can prove to be a monstrous waste of time and money. Do not hurt your venture by making an ill-informed decision.

Protect yourself and retain the best interests of your venture by selecting SWD Studenten Webdesign Webseite erstellen lassen. If you want to know more about the criterion your website design firm must conform to, all you need to do is read on.

1. Knowing the budget

It’s imperative that you know the company budget before making a choice. You might already be scrolling through web design agencies trying to get an idea about their work, but you need to first take into consideration whether your company or venture allows you the shoestring or the unlimited budget option.

You should put the number in writing and make sure you search for a firm within that budget range. You can quote your budget up to a 70-80% of it to the website design firm you are choosing. Discuss the matter with your firm in a detailed manner to never miss the mark with budget proportions for your business venture.

2. Get a quote from the company from you choose

Detailed information about the pricing of an agency is a must even before you select the firm. The pricing of the agency is important to make sure you are not going overboard the budget you have been provided or kept aside personally. Agencies vary their pricing according to the job at hand and the type of website design you provide as the assignment. There can be different packages on offer for you as well, but what is critical for the partnership process is that you find out what you can afford and how it can aid you in improving your business.

You need to contact the agency personally because they don’t usually publish their pricing. You need to provide all the information up front to work within a set budget and with complete transparency. Research online to find the best agencies out there!

3. About fees and charges

As stated before a website designing firm doesn’t advertise their pricing, so you need to aware and read the fine print in your contract. Make sure you go over all the details before you sign the dotted line. You need to inquire about the policy of agency regarding fees including charges for making unscheduled updates to the site, billing for the extra hours and costs for unscheduled checkups. Since there are no standards when it comes to fees for a website design agency it is essential that you are upfront with all your information along with making sure that you read the offer document carefully.

4. Check the past clients

You need to ask about the web designing agency from the previous customers and clients. This personal review will give you a clear idea about the policies, terms, and conditions in place for the firm you finally select. You can ask the firm to provide you with the contact details of previous clients, or you can check the website for client reviews and ratings. If the previous clients speak highly about the firm, you will have a better chance of success employing the website designer for your venture.

5. The fact about client retention

A professional website designing agency will be able to retain their customers better than duplicitous and non-professional practices. A client retention rate of around 60-70% is an indicator that is average for most of the professional website designer. A client retention rate around 90% means you are dealing with the best. So it is essential to ask and shop around to get the best out of your deal.

If your firm has a higher client retention rate than the competition, then you can find this fact highlighted on the website of the firm. This high client retention is borne out of partnership, professionalism, and commitment to success. Make sure you choose a firm accordingly.

6. Ask to know the person who will be dealing with your site

So now your meeting has been scheduled, and you will soon be meeting a company official who will take you through all the details and terms and conditions of the firm. But you have to make sure you get to talk personally with the official in charge of your website. Always deal in the specifics as communication is the key towards designing a novel and user-friendly website. Any undisciplined work culture will undoubtedly be the downfall of the firm as well as your venture. So it is always advisable to make sure that you select the firm of your choice after careful reviewing.

7. About customer support

Other than establishing a dedicated point of contact for your venture requirements and website designing you also need to ask about the provision of technical and customer support by the firm. It is essential to have company personnel on speed dial so that you can contact him/her at a moment’s notice when the webpage services breakdown or you need maintenance for your page. It is essential to have 24-7 support as you never know when you will require assistance. Your contact can even take leave or fall sick while the work is ongoing, so you need to ask about the deputizing personnel in such cases. You might have to wait to call up the company official, or they might be available all around the clock; either way, you have to be sure about the company policy. So it is always a great idea to ask about the protocols in place before making a choice.

Keep in mind these simple and easy to follow steps before choosing a website designing firm for your venture needs. All the very best!