As business competition in the online stratosphere becomes ever more intense, with thousands of websites being launched, it is vital to re-strategize your content marketing techniques and methodologies. 

There is no question technological advancements have become more rampant, consistent, and streamlined, which means you cannot afford to be stuck in the past. You have to position your online business for the future, making changes and adopting newer, more evolved trends and changes. 

You see, one of the effects of the changes in digital marketing is the fact that it is now not merely enough publish content, no matter how unique or relevant it is. The content you publish must aim to solve your target audience’s problems. 

Moreover, there are plenty of variables you need to implement to make your website compliant with powerful search engines such as Google. And this is essentially where search engine optimization comes into play.

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But you already know that you know how SEO quality standards are essential for Google to rank your website at the top. You know designing a website with user-friendly navigation will help stand out from your competitors, especially when it comes to attracting users to find what they are looking for at your website.

However, what you may not know are the various SEO trends that online businesses should be on the lookout for in the coming year (2020). There are some notable trends you can take advantage of to get ahead of your market rivals and provide prospects that are more favorable for your customers. In light of this here are:

Four incredible SEO strategies and trends that are going to be big in 2020

 

1. Voice searches are going to be increasingly popular

 

In the current digital marketing landscape, knowing how to enhance your e-commerce site for voice search will propel your organic traffic, that is, if you learn and integrate conversational searches in your SEO campaign. 

Voice searches have a powerful influence on your SEO; it is all about triggering the best questions via voice instead of enhancing your search queries. It is increasingly evident that search terms have transformed into more conversational elements, and are targeted more. 

However, it is vital to understand that when you integrate voice search queries, the search engine will put in a lot more work to leverage unique and relevant information that your target audience is looking for at the moment they are searching for information. What that means is working on integrating short, choppy keywords is not necessary anymore, and neither is it overly fruitful. However, this change in search trends is very close on the horizon as 2020 comes nearer. According to research, it has been determined that more than 50% of all online searches will be voice initiated. That is why it is so important to gear your SEO and content marketing around this trend.

 

2. Website dwell time and CTR will become powerful components to drive significant ranking factors

 

As more and more people get comfortable with crazy high-speed internet connections (5G), and have access to even more information on their fingertips 24/7, website and email CTR (click-through rates), and website dwell time (which is the amount of time a user spends on a web page before moving on to another site), will become even more integral for your SEO campaign. 

Both elements are vital as they provide useful insight into how satisfied that user is with your website. By knowing how long a potential customer stays on your website and navigates it or how long he lingers on your website before clicking on another page will tell you how interested that target audience is in your website content. Here, you can take Outlook Studios for an example. Their web content acts like a spellbinder and visitors don’t feel bored even for a second. 

3. Quality content will always remain “king.”

Online advertisements are still a useful tool for driving more sales, but in 2020, it is suspected that the price of online ads will exponentially increase. However, it is still going to be a risky investment as there is no guarantee whether your target audience will respond to your online adverts or not. 

You would be surprised to know that up to 91% of online advertisements are not even viewed for more than a second. And in 2017, this is what caused the industry to waste a whopping $38 B in digital advertisements!

The point is, you are going to have to be consistent in upping your content quality, think of it as a fundamental tool for enhancing your SEO. Moreover, you need to understand that your content has to help solve your target audience’s problems. Quality content can go a long way in doing that. But it has to be timely; it has been relevant, unique and immediately actionable. 

 

4. Artificial intelligence and SEO

 

AI has become an integral part of the digital stratosphere, and it is going to take over in the coming years. For example, search engine giant Google has been implementing artificial intelligence to enhance its user search results, especially when you talk about all the unique searches that take place daily. So, how does AI boost SEO? 

In simpler words, artificial intelligence has increasingly and successfully progressed to learning all the different attributes that go into making a published blog or article valuable or not relevant. And through automated processes, AI is able to categorize different web pages, classifying their rankings with streamlined precision. This is currently what Google is doing. 

The bottom line

Search engine optimization is an invaluable tool for all online businesses, big or small, regardless of the type of industry you are in. And it doesn’t just refer to the use of keywords, but its utilization has increased to even optimizing your website’s content for your target audience. 

After all, all major search engines like Google and Bing process critical information depending on how users search for something and the type of behavior they exhibit while searching for any type of information online. In addition, it is also essential to understand that SEO is getting more accurate, spawning newer and more enhanced trends that will completely alter the way websites will publish information.

Posted by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

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