Category: Digital Branding

Digital Branding

How to Strengthen Your Brand Using Facebook Stories


Facebook is one of those platforms that is constantly pumping new features. Facebook Live was introduced a couple of years ago, but that was not all. It did not take too long to launch another improvement – Facebook Stories.

The number of daily Facebook users is in billions. And everyone knows that when something has a lot of people in one place, it makes that place a perfect target for marketing and promotions.

The following Facebook stories guide will reveal how businesses can use this recently introduced feature to boost their sales, and what are the best ways to do that.


Perfect Location

Let’s start with the fact that Facebook Stories appear at the top of the application. It means that whenever someone logs in, it will be the first thing they see. You could not ask for a better situation.

Freedom of Creativity


You have a fair share of built-in tools to go crazy with your creativity. Filters, masks, emojis, you name it. There is no need to bother with looking for outside help, everything is already there for you.


One of the most difficult things in any business is to gain the trust of your customers. One of the most common techniques to accomplish that is by showing your authentic side.

Facebook Stories are the perfect format to take small steps and show your followers that there are plenty of things going on behind the scenes. Introduce them with the employes, share exclusive information, and just show them that you care about establishing a real connection.


Keeping track of everything that you do is crucial. It shows where you need to improve, especially if your goal is to reach more people.

Facebook Stories are part of Facebook Insights. You can analyze the demographics of those who are viewing your stories and figure out the ways to improve the campaign.


Despite being around for only a couple of years, Stories have made a big impact. Facebook numbers say that roughly 500 million users are using this feature. Leveraging that for your brand should be a no-brainer.

How to Make the Most out of Facebook Stories

Now that you are aware of all the benefits, it would be wise to move on towards the ways to maximize the efficiency of the stories. Here is what you can do to stand out from the competition and lure more customers:

Sense of Urgency

Stories will stay up for 24 hours. Some would argue that this is nothing but bad news. However, the reality is quite different. 

You can inject urgency by making people begin to fear. What is there to be afraid of? Well, the phobia of missing out is real. If you introduce the tactic of offering something exclusive via stories, you can expect a lot of followers to be on a constant lookout for them.

Lure them in by announcing a weekly giveaway via Facebook Stories, or exclusive information. This will ensure that your campaign becomes successful.

Focus on the Brand

Despite the fact that stories are short, they can still work great if you want to showcase your brand. Create something that is unique to your brand. Meaning that the colors, font, background, use of emojis, etc. are relevant to you, and only you.

It is quite difficult to accomplish that, mostly because it is easy to get lost along the way and take things over the top. To make sure that this never happens, make sure to check out how other companies are doing it, and learn from them. Also, it would not be a bad idea to have a dedicated position for this job.



There are plenty of other companies and influencers who would be more than happy to give you a hand, especially if you are flexible and willing to work out a great deal.

Seeing you cooperate with big players will do wonders for your reputation. It will increase people’s trust of you tenfold when they see someone that they like together with you.

Create Something Memorable

Facebook Stories can be a great way to leave a long-lasting impression and accomplishing that is quite easy.

Imagine that there is a bit event coming up, or a new product that you are about to reveal. Create a series of stories leading up to that. Start with a teaser, then reveal bits of information little by little, until you reach the crescendo. 

Include people who are participating in the event, or those who have worked on the product. This particular idea works on so many levels and is perfect to enhance your brand.

To conclude, after reading this one, you should no longer be surprised to see so many businesses focusing on Facebook Stories. It is one of the most rapidly-growing techniques on the internet marketing front. You should get on it as well before it becomes too saturated.

Digital Branding

Basic Checklist for Beginners Starting Their Own Blog

So you want to start your own blog? Now is the best time to create your own place on the internet. Blogs have been used for the past twenty years as a way to share your ideas, build an audience, and even earn an income. With some bloggers making over a million dollars a year, it’s no wonder this is becoming such a popular side-hustle or full-time gig. 

If you’re planning to start your own blog, you’ll need to do some preparation. While it might seem as simple as just slapping together a page on a free platform and clicking publish, there’s a lot you need to know, from branding to content creation. In this guide, we’ll go through the basic checklist for beginners starting their own blog. 

1. Self-Hosted Website

First thing’s first: you need a self-hosted website. Why self-hosted? A self-hosted website is one that you own. You own both the domain name and hosting, and that means you’re fully in control. When you host a website on a third-party platform, you’re not in the driver’s seat. 

You can’t control your content, who has access to it, or how you interact with search engines. Ultimately, it’s too limiting. The good news is you can start a blog for just a few dollars a month. There’s no excuse not to make this small investment. 

2. Quality Design

Next, you need a design to make your new self-hosted website shine. There are a number of free templates available, especially if you choose to use a popular Content Management System (CMS) like WordPress. From there, make sure your template or custom design has been fully customized.

Give some thought to the basics of branding. Here are some questions to guide your search:


  • Colors – The foundation of any brand should be your colors. Consider the psychology behind your color picks. How do you want your users to feel? For instance, red is shown to make users excited, black is associated with luxury, etc. 
  • Logo – You’ll also need a logo for your blog. If you’re working with a limited budget, you can just start with your blog name as a logo and grow as you develop. 
  • Fonts – Similar to colors, your font choices will help define your brand. However, make sure all of your font choices are easy to read on all devices. 
  • Visuals – Finally, what visuals will you include within your design to make it more engaging to your audience?


3. Content Strategy

Now that you have the first must-haves out of the way, it’s time to create quality content. A blog without content isn’t a blog at all. Who is your audience? Who is it you’re trying to talk to? Remember, if you’re talking to everyone, nobody will hear you. You need to be specific with your audience if you want to be successful. 

Today, the best kind of content is long-form content. That means your posts need to be at least 600+ words and offer real value to the users. A lot of new bloggers treat their websites like an online journal. This won’t get you taken seriously, and it’s hard for users to really engage with your content in this way. Focus on content your audience is searching for already. 

4. Social Media

How will you bring users to your blog? You’ll soon learn you can’t just click publish and expect people to pop up from nowhere. You need to promote your blog, and an inexpensive, effective way to do just that is through social media. 

While posting your blog posts and other content on social media is great, don’t underestimate the power of video. A startling 85% of online users in the U.S. watch video content already, so you want your blog to be included in this percentage. 

If you’re not a skilled video editor, don’t worry. You can use a tool like Movavi to do the heavy lifting for you when it comes to editing. Movavi Video Editor Plus is a great tool for beginners and bloggers of all levels. With easy-to-use intro makers and simple design elements, you can have your first video published in seconds. 

Better yet, there are even blogger effects designed for content creators like beauty bloggers, travel bloggers, and so on. Your first video editor shouldn’t be expensive, so this is the perfect choice. Soon, you’ll have endless content to promote on social media and your own blog. 

5. Stay Consistent

Last but not least, you need to stay consistent. Very few bloggers were a major success overnight. It takes time to make an impact, so don’t be afraid to give it your all. Set major goals for yourself as well as smaller goals. See how far you’ve come. 

Blogging is an art form that often seems easy from the outside. Once you’re doing it yourself, you realize just how many hats you need to wear to be successful. As soon as you start building your audience, you’ll realize it was all worth it. 

Get Started Today

It’s never been a better time to start your own blog. Whether you have experience working online or this is your first undertaking, there’s no reason not to get started. As far as investments go, blogging is an affordable undertaking with a huge potential for payoff. 

It’s time to start your own blog and see how far you’ll go. Just keep this checklist in mind to make sure you’ve got everything covered from start to finish.

Digital Branding

How Can a Non-tech CEO Lead a Tech-based Startup to Success?

It is rare to come across a founding CEO of a startup, who also has the skills to be the growth CEO. It can be a dreadful time for a new company to go through so many significant changes at a lightning-fast rate. However, these times become even more confounding for the employees when the new tech CEO of a company does not code or design a code-based product.

Several well-known multi-million dollar startups across the world that heavily rely on tech have non-technical founders and CEOs controlling the operations. Even the founder and CEO of Zillow has had to face skeptics during funding meetings in the past, and informal chats with interns in the present. According to multi-faceted geniuses like Spencer Rascoff, it is indeed a challenge as there is always a gap in the knowledge, but it is not impossible. Where technology is the challenge, it can also become your best friend to help you overcome the challenge. 

How does a non-tech CEO lead a tech team?

There might be times, as a non-tech CEO or team leader, when you won’t be able to argue with the tech team when they tell you that a glitch will take two weeks to fix. However, embracing the limitations of one’s knowledge about the details of the coding and architecture can help oneself learn through practical hands-on training while on the job. Once you learn how long it takes for a team to streamline a new version of the website or fix the bugs in the code, the next time, you will always know when to expect the repairs and installations.

What are the trade secrets of all successful non-tech CEOs from around the world?

Not having enough patience is the key factor that leads to technical debt. It can lead the teams to start a snowball of bad decisions simply because one person in the group is not technologically aware enough!

Here’s what the top non-tech CEOs from around the world believe in to keep their operations smooth –


  • Establish mutual trust and respect


When your team tells you that your website will be up and running in two months, you cannot challenge their level of commitment or dedication. You can inquire about speeding up the process a bit or inquire about the challenges that may be delaying the process.

Your team is aware of your technological shortcomings, but it is easy to inspire a workplace of mutual trust and respect by not pressurizing them. Do not ask for your team to make the impossible possible overnight. That is the only way to ensure that your team does not cut corners when it comes to quality work. You should remember that it is a two-way road. Your employees will offer you what you offer to them from your first day in the office.


  • Embrace new technology


Even non-tech CEOs can introduce new technology with the help of their tech team leaders. Certain versions of release management software can make updating, changing, and deploying new company software faster and more reliable than before.

Even non-tech CEOs can follow the stages of software development, testing, and deployment thanks to releasing management software. Some versions can take you through the different stages of release management including – plan release, build release, user acceptance testing, prepare the release, and deploy release of the new software (version). In one way, release management software is not just another piece of coding tech a non-tech CEO has to learn. It is rather a form of software that will help you understand the flow of work within your team and streamline the operations of your enterprise.


  • Don’t micromanage


Sometimes, glitches can take several rounds of code inspection, corrections, and failures to fix. Your team and their leaders might already be trying their best to get your software up and running. Micromanaging them or their individual responsibilities will do little to help.

You should instead focus on the macro technical problems the team leaders bring to you. It will give you a clear understanding of the roadblocks and the volume of resources each roadblock might cost your company in the future. Include your team leaders while making the resource allocation decisions and listen to their concerns carefully. Ask questions wherever technical jargons crowd or confuse you. Or, make small notes of facts you don’t understand. Refer to a team leader after the conference for clarification.

Leading a successful company takes a lot more than knowledge. It requires flexibility, humility, trust, respect, and the ability to learn new things within short time frames. As non-tech CEO of a tech-based enterprise, whether you need help from your team leaders or new software, it is your responsibility to ensure that you begin to learn from the employees as soon as you step inside your office.

Digital Branding

What Are the Elements Which Make Big Data so Popular?

In terms of informative technology, big data has clearly defined the collection of the sets of data. Those sets are not easy; they are huge which the data can’t capture easily, stored, shared, analyzed with the help of some tools. In the market, this data mostly comes into view during the attempts of analyzing business trends from current data sets.

In some of the areas in which that data is regularly coming into view, then it includes several fields of research in which we include the environment. Some of the restrictions are there, which is caused by big data, it directly affects our business, the market of finance, and the best result over the internet. If you want to process that data, then it requires the imported software which is capable of processing on several servers. Today, we are here to tell you about the important information about big data. So, if you want to know that, they must read this post till the end and get your answers. 

Narrative of big data

First, we are going to tell a story which helps us in introducing the big data in our country. As we all know that, in ancient times, people were traveling from one place to another by a horse cart. Isn’t it? But as the days were gone, all those small villages are becoming small towns. Due to this reason, the distance is also increased because all people are spread out. 

Then traveling from one place to another along with the heavy luggage is not possible. Then some of the people tell that why don’t we buy more horse? If we think then, we suggest that maybe it helps us in solving the problem. But do you think that horse can be able to carry more luggage as elephants? No, right, to a person suggested that why don’t we use the more horse rather than one in a single cart.  

Then all the villagers think about that and finding this solution right. With the help of this, they can be able to carry more luggage and travel a long distance in very less time. All these things are also applied to big data. In the traditional time or we can say that till today, big data stores the data in the servers due to the reason of because data is limited and we have enough time. 

But, nowadays our data is developing rapidly, and people don’t have enough time to process it. Transfer of data into the server is not possible in today’s times because the speed of the data is also increasing with the time.

Elements of big data which makes it popular

  • Volume

The first one is a volume which considers as the time amount in which our data is developing day by day at a very fast rate. Data size is produced by people, machines on the social media platform, which is huge.

  • Velocity

We know that our data is founded by several sources daily, and this speed is considered as velocity. The flow of the data is huge and constant. It helps to show how rapid the users are developing on the social media platform and how your data is generated fast regularly. If you are capable of managing the velocity, then you will be able to take the entire decision on a time basis.

  • Variety

We know that several sources are there, which contributes to the big data, and then the data which they are generating may be different from each other. The data may be structured, unstructured, or semi-structured. Several types of data are analyzed on a regular basis.

In ancient times, the data used to be derived from excel and databases, but now data is also coming in the appearance of pictures and videos.

  • Veracity

It is the fourth feature of the big data, which is veracity, is defined as the data in doubt present due to the incompleteness of the data. Sometimes the data is presented very hugely, and we can’t make trust in them.

  • Value

As you can see above, all the features of the big data start from” V” and the last one is also the same starting means value. Value is better to have way in big data, but except we can turn the useless value. If you turn the things in value, then you can get enough benefits of the organizations which help you in identifying the data.

Types of the data

There are three types of data we are going to mentioned below:-

  • Structured
  • Semi-structured
  • Unstructured

All of them we are going to discuss in detail one by one. So, look at those and know more about it. 

  • Structured

If your data is stored and processed in a fixed format, which is known as structured data? You can easily process this data because it is fixed. If you want to manage the proper types of data, then you can be able to use the structured query language.

  • Semi-structured


It is the next type of the types of data which is known as semi-structured. It has few organizational properties as like some tags and markers for separating elements which make easy to identify.

  • Unstructured

The next and the last one is the unstructured data which is not being identified into the structured format, which considers as unstructured data. Some of the examples are there as videos, pictures, and audio. This type of data is developing very fast as compare to others.

Final say

We conclude that these are some of the things which you should know about the “big data + finance company.” If you are finding any queries related to that, then you can take help from the internet. We are telling you about the official website which helps you a lot and remove all doubts. That one is You must visit the site and know more about it.

Digital Branding

Enjoy Great Difference in App Development when Working with Salesforce DX

Why is salesforce DX such a hit and why it has enhanced the performance of app developers who had been using Salesforce developing platform till date? Well, there certainly are some great features in the Salesforce DX tool, which helps in enhancing performance. Features like static resources, aura definition bundles, lightning web components, etc., and the management of conflict resolution amongst the components will help you enhance the speed and quality of app development no doubt. Add to it version control with the native release feature and also easy user interface with cloud-based operations, and any developer would really feel pampered with the lovely solution.

How revenue and production in release management get maximized with DX?

Being in a business, your primary focus would be to maximize production and increase revenue. The same focus stays in an app development business too. If you can increase the quality and speed of release management, then things already get better in many ways. And to do this, you can integrate Salesforce DX in your Salesforce platform. Since Salesforce DX is not software in itself and just a set of tools and features which you may use on the existing Salesforce UI, hence you can actually increase the efficiency of lifecycle management and quicken releases with its integration. The UI remains the same, and no extra infrastructure or storage is ever needed. All you have to do is add up the power of DX. You may get great help in doing this by using experts who are already masters in implementing DX. Solutions like can come to great use for this.

No learning is needed

The absence of the learning curve is a great advantage of Salesforce DX. If you are already working with Salesforce, then just some enhancements will be added to the work environment through the integration of the feature-rich DX tool. The interface remains the same. But with added features, you can customize many things and enhance the speed of deployment and accelerate deliveries.

Add custom features to previously existing processes

Customizations can be so well integrated with existing Salesforce platform through the integration of DX that, you will see you can add custom fields, reports, approval processes, change the screen layout, and do so much! Adding DX simply means adding more power to the existing Salesforce platform that you have been using for developing apps. And the beautiful part of this is, you need not use codes to customize things. All customizations can be added with clicks only. Hence it’s easy to learn and implement. 


With great security features which get added to your app development process, Salesforce DX can be an extremely beneficial add-on to your system of work. Not only will it enhance the speed of work and deliveries, but would bring much more control and authority on the processes and operation, thereby making the developers more confident about the processes. Now is the time you start with DX to feel the difference and enjoy the speeding deployments.

Digital Branding

Valuable Information On How To Grow Your Instagram Account

If you want to make your brand more popular on Instagram, you need to have a good marketing plan. The six tips below will help you take your Instagram account to the next level.

Get To Know Your Target Market

If you want to succeed with online marketing, you need to be able to reach your target market in the most effective way possible. In order to accomplish that, you need to learn as much as you can about the types of people who follow you. The better understanding you have of your followers, the easier it will be for you to create content that they love. Some of the factors that you should consider include the following:

– Demographic data such as how old they are and where they are located

– The highest level of education they have completed

– How much money they make on average

– What they value the most in life and what they are the most passionate about

It is a good idea to add new content to your Instagram account during the busiest times. While some companies do best posting between 2 AM and 5 PM, that particular timeslot may or may not work for your business, depending on when your followers are the most active. Pay attention to when your followers are online. What times of the day do they interact with your content the most? Once you gather this data, you can then time your posts accordingly, as per the advice from auto IG likes – visit the website.

Post A Mixture Of Different Types Of Content

Consistency is important when establishing your brand on Instagram. At the same time, however, if you always post the exact same type of content, your account can be a little bit boring. To add a sense of authenticity and to make it more interesting, try mixing different types of content together. recommends posting a combination of Instagram stories, carousels, videos, and images. Even if all of these media types relate to the exact same theme, they will come across as being different since they are in different formats. You can also try mixing up the content itself, posting plain photos, photos with quotes, or even sharing content created by your followers.

Tag Your Posts With Hashtags

If you want your posts to get discovered on Instagram, you need to include hashtags. In fact, this is one of the only ways that new followers can discover your content through the Instagram platform.

Including relevant hashtags with your posts helps you connect with people who are interested in that particular type of content. Instagram allows you to include as many as 30 hashtags with each post. As a general rule of thumb, however, it is better to use fewer than that.

If you add too many hashtags, people might think that you are trying to spam the platform. Usually, it is better to focus on anywhere from 5 to 10 hashtags that are closely related to the topic of your photo. Although you will need to experiment to see what works best for your account, including popular hashtags from your industry and lesser-known hashtags that are closely related to your brand is usually the best strategy.

Try To Get Your Followers To Engage

If you want to form a deeper connection with your followers, you may want to try sharing content that they create. To make this work, ask your followers to create photos or videos of themselves using your products. Then, reward the ones that are the most innovative by sharing them with your audience.

This type of marketing is extremely effective. Not only does it help you increase brand awareness but it also allows you to reward your most loyal followers.

Anytime you share content that is generated by your followers, it lets them know that you truly appreciate them. This can make them more loyal to your brand.

Getting them to engage isn’t as tricky as you might think. In fact, all that you need to do is ask them. Consider holding a contest where you reward the post that is the most popular. Everyone is always on the lookout for ways to get something for free. Contests also tap into people’s competitive nature. That means that you shouldn’t have any trouble getting a lot of people to participate.

Digital Branding

Why Your SEO Efforts Are not Giving the Desired ROI that Can Make You Happy

When choosing between search engine optimization and PPC campaigns, the former holds an edge over the other because it works 24×7 while the PPC campaign will stop the moment you do not pay for it. PPC campaigns are advertising campaigns that drive paid traffic to websites, whereas SEO is entirely organic and not dependent on making any payment to maintain the campaign. Whatever you spend is for organizing resources for implementing the campaign like you may have to hire experts from Digital Rocket Fuel SEO Company that takes charge of your campaign. But once the campaign is on it continues generating a steady stream of leads and conversions as long as you do it correctly. However, the catch is to do things correctly because a lot of SEO efforts can belie the expectations of companies.

No one can give any assurance about the kind of return on investment that one should expect from SEO, but still, many people are not happy with the ROI they get from their efforts.  Perhaps, they had hoped much more than what their efforts yielded, and there can be many reasons for it. In this article, we will discuss some of the most common reasons behind lower ROI from SEO efforts.

Having the wrong expectations

The mismatch happens between what you expect and what you get, and it is important to have a close look at how realistic your expectations are. SEO is no magic, and it takes some time to produce results as nothing will happen too soon. Therefore, if you are expecting results in two, three, or four month time, then surely you will be disheartened. SEO requires skills, expertise, and above all time and effort and you must have the patience to implement it in stages and then see it hitting the mark. On an average, SEO campaigns take about four to six months before the first set of results start flowing in and that too after making a lot of adjustments as the campaign progresses and doing a good amount of research.

Although every SEO campaign is different, you can expect it to follow a timeline comprising of one month spent for each of the activities like research and discovery, technical SEO, content creation, optimization, and link profiling and finally social media integration and campaigning. It means that you spend 5 months to get the campaign on track and then spend a few more months to fine-tune it before results start showing up. Learn how to Create Perfect Content.

Insufficient budget

Good SEO needs good investment, although it will wrong to assume that more investment can assure good SEO. However, you must spend liberally on SEO to improve the chances of faster and better results. For good results, you must work with a credible SEO agency regardless of your spending ability, but unless you are ready to have a substantial budget, results will remain elusive.  At the minimum level, companies spend $500 per month for SEO, which can go up to $10,000 depending on the size of the company. And the fact is that even the most reputed agency cannot get good results unless the spending is substantial.

Spending less than $500 per month will not be enough to take the kind of action that produces results.  Keep increasing your budget after monitoring the changes between three to six months. If the budget increase is not feasible for you, then adjust your expectations and strategies so that you line up things in the way you can.  Put your money into content creation and improvements instead of trying to do too many things at a time that would spread the budget too thin and not deliver results.

Content improvement

For ensuring the best user experience, you must present users with the content that have replied to all their queries and helps them to accomplish what they want to achieve. By knowing the intent behind search queries, you must understand whether an informative, transactional, or navigational type of content would meet their expectations and create content accordingly. The better you are in discovering the intent behind the keyword easier it would be to structure your content.  Also, your content must be well-written, easy to read, and completely free from spelling and grammatical error. If the content is bad either in readability, intent, and relevancy, it will be hard for you to earn backlinks and will not help in any way to get good ranks. Conveying value through content can only ensure its good performance in terms of SEO gains derived from it.

Improve your backlink profile

The links that flow into your website or inbound links matter most to Google. These backlinks are like votes for your website that send a positive signal to Google about its good quality, provided the links that you obtain originate from good quality websites.  Google’s approach in evaluating website quality by considering backlinks is similar to judging a person by the company he or she keeps. Direct your efforts in link building towards quality websites only because if those websites do not have good structure and context, the links would not have good value and undermine your efforts.  Beware of poor quality backlinks in your inventory because it can harm your SEO prospects and it can be very bad if you follow manipulative link building techniques.  

Your competition is working harder

 One of the reasons why you are not getting the desired ROI could be that your competition is working harder and doing better than you.  However, this is the wrong way to judge your ROI because you must do it by comparing your own performance. If your SEO efforts show that you can maintain a steady position in ranking without sliding and even in the face of growing competition your position is still within the visible range, then there is nothing to worry.  Had your SEO efforts not yielding the right results, it would have been far worse.

 Knowing your competition before launching the campaign would tell you the odds that you have to face. Then you can build the right strategies and have the right budget and more reasonable expectations.

Digital BrandingSaaS Branding

Mongodb Fits In Modern Apps And Global Cloud Database Settings

If you are looking for the database of the future apps that will fit in and work perfectly in the cloud database setting all over the globe, MongoDB is the one you should consider. This is a general purpose, distributed and document-based database that is created with the aim to work for and with the modern apps and help the developers working in this most sophisticated cloud era. 

Once you use it or even finish reading this article, you will find that in fact there is no other database that is more productive than this to use in this day and age. The reasons to say it so bluntly and emphatically are one too many. 

  • This is the database management system that is used by millions of developers all over the world
  • It helps the developers to power and designs the most innovative products and services of the world and
  • Since the program or the developer needs to think in and of objects to come up with the best product or services this database tool will also do likewise and help you in the development project.

In fact, MongoDB is that specific type of document database that will store data in JSON like documents. Ideally, the industry experts believe that this is the most natural and effective way to look into or think about data. Though this is a much more powerful tool, however, it is also much more expressive as compared to the traditional row and column model.

The advantages of working with rich JSON documents are:

  • You will be able to work in the most natural and productive way
  • It will provide you with adequate support with an array of nested objective and values and 
  • It will allow you to create and use the most flexible and more dynamic schemas.

In addition to that, you will be able to use one of the most powerful query languages that are not only rich but is also the most expressive. This query language will allow you to sort and filter data by its respective field of any kind no matter how it is nested within the document.

Moreover, you will receive more than adequate support for combinations and other modern use cases that may involve one or a couple of the following:

  • A geolocation based search
  • A graph-based search and 
  • A text-based search.

All your queries are written will be JSON themselves and that means there will be very easy to compose. 

  • You will not need to concatenate the strings any more in order to generate the SQL queries more dynamically.
  • In addition to that, you will have all the power that is associated with a relational database and more. 
  • You will be able to make full ACID transactions and get the best support for joins in your SQL queries. 

The most important thing about it is that you will be able to compare two types of relations instead of one name, reference and embedded.

The global cloud database

The MongoDB Atlas will enable you to use and make the most out of the global cloud database when it comes to modern apps that need to be safely and securely distributed by default and accessible as a completely managed service on Azure, AWS and Google Cloud.  

  • This will provide you with a database for modern apps that are leading in the world and known to be a fully automated cloud service. This is practically run and engineered by the same team that is responsible to build the database. 
  • In addition to that, you will have operational as well as security practices that are proven and are built in the system to ensure that no data in the cloud fall into other lands due to a ‘cloud burst.’
  • You will also be able to save a lot of time and effort along with money when you automate a few specific automation tasks that are time-consuming and labor-intensive in nature.
  • When you have the easy to use user interface and API at your disposal you will not need to spend a lot of time in building your apps and even need less time to manage your database.

What does this mean? It means that the tool will help you in various tasks that are complicated and make it simpler for you. These tasks include both operational and administrative such as:

  • Infrastructure provisioning
  • Database setup
  • Ensuring availability
  • Global distribution
  • More usability
  • Proper backups and more. 

If you are not satisfied yet and want a few more reason to use MongoDB Atlas just as most reliable data management sites such as and others do then here are a few more at your disposal:

  • It is more flexible
  • It is more scalable
  • This document database will ease and automate your job
  • It will fully manage the service on your preferred cloud
  • It will support global clusters 
  • It will work on all world class apps
  • It will also support for 60+ cloud regions across Amazon Web Services, Google Cloud Platform, and Microsoft Azure.

The system will take care of itself for all your sensitive data and secure it in its built-in security controls features. This will also be in accordance with the existing protocols and satisfy the compliance requirements and standards of the same.

Since this is designed for the developers who look for productivity, it comes with lots of features and functionality. It will help all builders all over the world to build apps much faster using more native tools that will eventually help in better manipulation, visualization and analyzing of the available data in the cloud as well as within the system.

Summing it up

If you want to reduce the workload of any or all of the critical missions of your business data then this is the best tool available for use. It is not only easily available but it is also known for its distributed fault tolerance. In addition to that, you will get a lot more backup options so that you can meet with your data recovery objectives more effectively and efficiently.

Author bio

Dev Ittycheria is the President and CEO of MongoDB Inc who values the cost of managing conventional databases. Using his advice you can avoid the mistakes in it and be as successful as

Digital Branding

A Couple Of Social Media Tips For Recruitment

1. Not Every Social Media Channel Is The Same

If you want to be as time effective as possible, then you need to develop a greater understanding on the behavior of the clients and candidates that you want to recruit, especially with regards to their social media behavior.

In order to do so, you can actually create a few false personas which are fictitious representations of the best clients or candidates. By doing so, you will develop a greater understanding on which particular social media channels are the best to focus on.

So, to give an example, an IT recruiter after creation of these personas may learn that it is better to focus on Reddit and Stack Overflow as oppose to Facebook since those IT candidates spend more time on those channels.

The candidate you hire will be important to the overall company culture. AI and automation can not do all jobs, and tasks, or fit in with other employees which is why the future of recruiting won’t happen any time soon.

2. Your Agency Profile Pages Should Be Properly Optimized

It is a known fact that most candidates research a company and their reputation before they even think about applying for a job there. LinkedIn has found that as many of 75% of candidates do this. As a result, your company’s social profile will most likely be viewed and you should make sure that it is updated and is a true representation of your agency. You should make sure to update all of your agency’s social media profile pages on Twitter, Facebook, LinkedIn etc.

You should ensure that each of these profiles on social media have the following elements:

-The pictures and tone that you use on the home page or the main landing page of your each social media profiles is the same as that on the agency’s website.

-There should always be a URL to your site.

-The about section should be properly summarized, easy to red and shows exactly what products or services you offer.

-Once you make sure that all of these elements are in place, they will serve to attract more visitors rather than turn them away.

3. Hashtag Research For Twitter Use

Even though it is not absolutely essential that you use hashtags when posting to Twitter, they can greatly help to spread your message to the people you want to attract. Even though hashtags are the most popular on Twitter, they can also be used on LinkedIn and Facebook. If you are new to using Twitter, then you may want to post as many hashtags as possible in order to reach as many people as possible. However, it is better to focus on finding the correct hashtags that will spread your post in ways that encourages engagement such as comments, likes, clicks etc.

You can use a tool called Hashtagify which is completely free in order to ensure your hashtags are effective at reaching a wide audience. You can actually enter a relatively broad term into the tool and it will show you which specific hashtags are popular, the people or companies that use them as well as specific actionable insights.

4. Your Posts Should Have Good Images

According to research done by HubSpot, information that is not accompanied by images is not well remembered and typically, people only recall about 10% of that information three days after reading it. However, if that information has an interesting and eye catching image, then people have been found to remember as much as 65% of the information after 3 days.

So, as you can see, a good and powerful image is truly worth it. Besides having a more potent effect on your viewers, an image will take up more space on social media, which means that more people will likely pause their scrolling in order to look at it and there is an increased likelihood that they’ll click.

As a result, the more captivating your images are, the more click-throughs you’ll get.

5. Social Media Partnerships

The entire point of having a social media presence is to connect with people who want to read your content so you can engage with them. So, you should always identify the people or companies that engage the most on your posts and determine if you can partner with them. By doing so, it will enable you to create even better content through guest blogging or you may even be able to turn them into a new client or prospective candidate.

6. Remember The 80/20 Rule

You should avoid only using social media to only post job ads or your other agency’s services. Even though your main goal would be to get more candidates and applications as well as more traffic to your website, you need to be strategic. You should not just post ad-type posts and messages all of the time since most people don’t want to see that type of information every time they view your feed. Remember, social media is not only about information but also entertainment. So, you should apply this via the 80/20 rule.

Basically, you should promote various jobs and other agency services only 20% of the times that you post and the other 80% of your posts should be entertaining via related content. This will ensure that you are able to fully utilize each social media channel so that you can grow your audience and achieve your specific business goals at the same time.

7. Keep An Eye On Competitors

Lastly, you can easily monitor other competitors via their own social media channels and compare both of your outputs. This is easy to do using Hootsuite to create streams so you can easily get an overview of what all your competitors are doing. This will help and inspire you to create even better content and always see where your competitors are investing with regards to their social media channels.

Digital BrandingLegal Branding

Can E-commerce Replace the Traditional Stores in the Days to Come?

E-commerce or the E in e-commerce means electronic, and the selling and buying of services and goods on the internet are known as e-commerce. E-commerce means the disposal of physical goods online, but the commercial transaction through the internet is also e-commerce. Products are made easier to find and purchase in e-commerce. Many have profited through e-commerce. It is estimated that about $27 trillion global sales have been made through e-commerce BY 2020. There are many advantages, and disadvantages related to it that digital marketing services can point out for you. Let’s take a look!


Saves time

E-commerce helps speeds up the buying process. A customer or consumer saves a lot of time when he’s shopping online, and the time it takes to physically search for the product. The cost of the product also differs from the online shopping there are discounts, and you can easily spot your products and buy them instantly there are many people who always buy their products online hence e-commerce is very successful. 


Have you notice that when you visit a store, and you have a product in mind, most of the local stores might not have the product. You might have to travel far to search for the product of your liking it is inconvenient, but the online search is perfect, you type the name of the product, and it will appear with the rate and most often than not the price online is better than prices bought from any store.  Hence e-commerce is convenient, and you can search for any product, and you can buy it online. 

Employee fees saved

When you have a store, you’re bound to have helpers, and they would charge a certain amount. However with e-commerce, the transactions are free, and there is no need for an employee hence you save your money.

Target existing customer

When a customer buys online, he /she will be bound to give their email address and phone number. Hence it gets easier to contact the customer through their email or phone number, and it is easier for them to shop with you online again. Hence e-commerce is a convenient way to built customer relationships. 

Reviews help customer

The online portal has a free review section, and anyone who has an opinion can comment on the review section. So new customer or the old ones can view the reviews of the products and choose accordingly for themselves. The review also gives value to your online businesses and helps build trust with your customers.


Another great feature of shopping online is that your online store is opened 24/7 and the customer who has no time to visit the stores during the day time has an opportunity to shop for the product online at any time they are free.


Inability to see products

No matter how tempting online shopping is, it has a drawback. When it comes to buying products we can’t be 100% sure to buy it until we’ve seen it, smell it, touch it and this is missing on online products. We can’t touch them or feel them, and this creates insecurity to us on whether the products are 100% genuine or not.

Late deliveries

Another factor that causes insecurity is when the products will arrive? Usually, the products don’t get delivered on time, and this creates a disparity between the online stores and the customers.

Personal information might get leaked

When we buy online all our personal details will be questioned only until we’ve filled our address, email address, bank detail then only will they confirm to deliver our product this can make us insecure because all our personal information might get leaked and then there could be so many problems that arise.

No free samples

All of us when we visit a store we usually can use testers to see how the products are mainly in cosmetics. When we want to buy cosmetics be it lipstick or eyeliner or foundation the sales girl will give you a tester, and you can apply these products on your face and see if they suit or not but this is easily missing on the online store you can’t receive samples or tester, therefore, this is a big drawback. 

Crashed site

This can happen at any time the site could crash logging your customer out and with the crash of the website ts possible the customer might log in somewhere else and buy their products elsewhere 


There is fierce competition on the internet, with the increment in online markets there are so many stores to choose from, and it is unlikely you’ll find just one store that caters to your needs. Since there is fierce competition, it becomes so difficult for consumers or customers to choose the products online. Not one or two, but there are around a hundred if not a thousand stores and it is a tough call for the customer.


Therefore e-commerce is a great medium as it has so many advantages, but there are many drawbacks too. The new thing is online shopping, and the old has been replaced with the new. Some so many customers would like to shop online and build a customer –client relationship with the online stores. The online store helps get the customer what they’re looking for at a cheaper rate too. So to say that online shopping is the new thing is fair. People trust their clients, and they usually buy products from the same store. E-commerce helps the customer shop online, and they also build trust and relationship with the customers.


Finally, it is to be mentioned that with the increase in the online store, the bigger the competition is, and this helps in confusing the customer. Most of the customer might shop online and buy the products at a cheaper rate, but not all customer is the same. Some might want to experience the products first hand like touching the product, smelling it, see it. These kinds of customers don’t shop online but prefer local stores, therefore, e-commerce is a success, but it has a lot of drawbacks too.