Category: Digital Branding

Digital Branding

The Definite List Of The Best Blogs To Follow In 2018

No matter what stage of life you’re at, good blogs are the ones that are always going to inspire you to do and try something new.

Whether you’re a skint uni student, a slave of the nine-to-five (or nine-to-wine?), some blogs out there are just too inspirational. You feel the itch and your imagination goes to the sky. And, all of a sudden, here you are, with this idea in your head and you have to try it out.

So sit down, enjoy your cup of coffee and let’s dive in!

1) Yeah! Local

This boutique SEO agency was created to minimize the divide between small business online marketing and large corporate marketing. Their blog features real-world advice for small business owners interested in SEO – take a look!

2) Dean Yeong

Dean Yeong studies successful people from a wide range of background, and then share the insights and wisdom in this weekly newsletter Monday Digest. As a creative and entrepreneur, his newsletters cover research-backed tips and strategies on how to think and perform better for creatives and entrepreneurs.

3) Seomator

Seomator audit tool crawls and analyzes your website for in-depth SEO checks. Seomator makes SEO consulting simple and affordable for everyone

As pioneers of the Digital Adoption Platform (DAP), WalkMe’s blog tackles various pain points experienced by enterprise and large organizations in the digital age. Topics include training and onboarding employees, digital transformation, change management, user experience, productivity and the customer experience. WalkMe’s posts are aimed to help business leaders navigate the high seas of disruption with ease and confidence.

5)  Just My Choice

JustMyChoice is an award-winning Indian blog. The blog is popular for their best & latest SEO tips. It covers topic such as SEO, online marketing strategies, social media marketing, content marketing…etc. I
recommend this blog for SEO-beginners.

6) According to Brittney

According to Brittney guides Millennial women through adulting, career development and entrepreneurship. We cover topics important to millennial side hustlers who want to climb the corporate ladder while growing their business.

7) S/W Testing Studio

 Software Testing Studio (STS) is one of the fastest growing online blogs related to ‘Software Testing’. Testing Studio is an attempt to share some incredible knowledge from industry leaders & experts, which should be helpful for anybody to start his/her career in S/W Testing or to progress it further. Apart from the technical nitty-gritties, one can also find some intellectual posts by industry experts sharing their Wisdom.

Sophlix is a Digital Marketing blog where we show you how to build a profitable online business from anywhere in the world. We provide you with the latest news and videos straight from the internet-prenuership industry.

The team at Codois can help you establish Agile Testing practice and add value to your team and organization with a unique team-oriented approach.

10) E-power Marketing

E-Power Marketing’s Powerful Online Marketing blog is home to insight and expertise from seasoned veterans in the digital marketing industry. From SEO and online advertising to social media and content marketing, we break it all down for professionals looking to get a competitive advantage over the competition!

11) Alt-Creative

The Alt Creative blog is an informative collection of articles written to help small businesses interested in learning more about online marketing, SEO, web design/development, content marketing, and more.

12) Work From Home Happiness

Work From Home Happiness is a career blog for aspiring remote workers. Readers can find remote-friendly company reviews, personal branding tips, and job search advice through weekly blog posts. A hand-picked selection of real remote jobs is updated daily for active job seekers. Blog visitors can sign up for a free resource library built specifically for out-of-the-cubicle thinkers who want to achieve their work-from-home goals.

The ThoughtShift Digital Marketing Blog is on a mission to reveal all the very latest eCommerce strategies, trends and insights from digital marketing, SEO, PPC, social media and beyond.

14) TITOPE-BLOG

A blog about News, Politics, Jobs and Vacancies, Celebrities. Education Politics NYSC Religion and Entertainment.

15) Jeet Banerjee

Jeet Banerjee’s provides personable and actionable advice through his blog as a young entrepreneur who goes through the business and tech world.

16) Kathryn Aragon

Kathryn Aragon’s blog is about content marketing, content creation, and how to use content for traffic and conversions. Her goal is twofold: to challenge you to be the best content marketer in your space, and to help you use content marketing to grow your business. If you want to write better, learn what’s working in content marketing — and how you can get results in your business — read Kathryn’s blog.

17) Spot On

Our blog, Spot On Says, focuses on inbound marketing strategy insights, including up-to-date information on content marketing, SEO, and more. In addition to inbound strategy, many of our articles surround marketing for SaaS, healthcare, and education technology.

18) Accessible Marketing Blog

Helping small businesses to grow with great marketing tips, know-how, and advice.

19) Verity&Co

A branding boutique with a knack for compelling words & eye for minimalist design. Branding, entrepreneurship, copywriting, and mentorship.

20) Tech In Post

Techinpost.com Website which gives you all about the latest Tech. News like How to Fix & Solve Error Problems, Errors Issues, Guides, How-To Tips and much more knowledgeable Technology things from all around the World.

21) Dream Techie

Dream Techie is a technology blog; born to bring you all new informative technology articles. Here we are covering trending topics like Blogging, Social Media, Computer tips and tricks, Make Money Online, latest Gadgets, computers and all. We also have dedicated section for How to articles, articles on Android Applications / best online resources and for Software reviews.

22) Syncee

Syncee is a cloud-based Shopify application, which enables webstore owners to import and synchronize their inventory to their Shopify store. Users can import and update the product data using a data feed file, and they need to connect the data feed file’s headers with Shopify’s store fields using a transparent dropdown box. Unique features include automatic currency exchange, ability to add fixed and percentage-based margin to collections and price ranges. Customers can filter the products they do not wish to use from the data feed file and can schedule the whole import or update to run automatically.

On Syncee’s blog there any useful articles about drop shipping, e-commerce, Shopify and the application itself. For instance, readers can find tips and tricks to increase their sales and create their webshop, c they can find articles that provide information about the process of drop shipping and also lists of suppliers they can contact to obtain new data feed files.

23) The Operation Technology
The Operation Technology blog focuses on a wide range of of topics including Search Engine Optimization (SEO), responsive web design, social media and internet marketing trends. Follow Operation Technology to gain valubale insight in growing your business online.

24) ProfileTree
ProfileTree is offering services to help build a cost effective brand online – no matter what your industry or size. ProfileTree excel in many aspects of online brand building. From content to social, search engine optimisation to online strategy, ProfileTree can help.

24) Pixel Productions Inc.
Pixel Productions Inc, Online Marketing Tips for Entrepreneurs.

grow list
Digital Branding

5 Tools For Boosting Conversion Rates

Marketing and sales people know a lot about the importance of conversion rates. There’s more to marketing than just conversion rates optimization. But if you think about it, everything boils down to them. It’s can be the share of people who engaged with content, or the share of people who bought a product. In the end, it’s the conversion rates that are used to gauge success.

Fortunately, marketers have more than one ace up their sleeves when it comes to improving conversion rates. Some are conversion rate tricks that are easy to perform. Others require thorough changes in web assets. And then, there are tools that are sometimes little more than a gimmick but can still be effective.

Custom Site Search

There are very few things that can kill conversion rates like burying important website elements. On a regular landing page, hiding the call to action is almost the same as not including it. But the industry where bad structure and impossible navigation has the most potential to deal damage is retail.

Customers will not be happy when they have to spend hours searching for the product they need. They will leave, and find a better website. Providing good navigation and a working site search is a necessity. However, there are also tools that can be used to improve an already functional site search. A custom Magento search extension, for example, can be used to deliver personalized search results. Providing more relevant results, in turn, boosts cross-selling, leading to higher conversion rates.

Chat Support

Customers will occasionally need some help deciding whether to buy. They might also appreciate the opportunity to ask some questions. The digital environment isn’t always conducive to human contact. But human contact is not only appreciated, it’s sometimes necessary.

You can, of course, include an email address to your website. Other contact options usually include a phone number. But if you really want to integrate contact with a real human being into the user experience, chat support is the best way to do it. Customer service representatives can use chat support to answer questions, offer advice, and even recommend products. In any case, they are providing a valuable service and working on converting the customer.

Lightbox Pop-Ups

Pop-ups are not popular. In fact, they are downright controversial. They have a bad rep for a good reason though — pop-ups are the most annoying thing on the Internet. But what makes pop-ups interesting is that, in some cases, they actually work.

You can use pop-ups to increase conversion rates. You can’t use the kinds of pop-ups we’ve been seeing since the dawn of the Internet, however. The useful pop-ups are what are called “lightbox pop-ups.” They are designed to fit the style of the website, and when they appear on the screen everything around them is blurred. They contain relevant copy, usually an offer. Most importantly, they are becoming a normal part of visiting a website. And they work.

Video

Busy bloggers

Technically, video is not a tool. It’s a content format. However, it can be used as a tool for boosting conversion rates.

It’s very simple — people respond to video content better than to text content. It probably has something to do with the fact that our brains process visuals easier. And there are some things you simply can’t do well with image or text. If you want to present a product or demonstrate how it is used, video is a much better format than text or image. And marketers have found that people are more likely to buy products after watching product videos.

Heat Mapping Software

Design plays a critical role in the performance of a digital asset. The choices made while designing a website can mean the difference between a website that fails and a website that converts. It’s important to understand that the process isn’t finished until the website is tested and then improved based on the results of the test.

And who better to test the website than actual users? Using heat mapping software, you can track how people behave on your website. You will find elements that get no attention or elements that get too much of it. You’ll see where most of the activity happens, and what are the sources of distraction. Using this information, you can make better design choices and increase conversion rates.

Every marketer should have a well-developed toolkit for troubleshooting and improving conversion rates. There are some tools that offer great results and are ridiculously easy to set up. So there’s no real excuse for not using them. The only thing standing between a marketer and better conversion rates is the willingness to act.

Digital Branding

SEO Trends: What To Expect In 2018?

If there’s one thing that’s certain about SEO it’s that it keeps changing every year. Some changes were forced upon it due to Google algorithm updates, others because of new technological trends, such as increased use of mobile devices.

No one can guarantee that what works now for SEO purposes will work next year, which is why it’s always a good idea to stay updated on current trends.

However, given the past of SEO changes as well as where it stands right now, it’s possible to forecast just how SEO will look in 2018 and this article will give you an insight into that.

High-Quality Content

The content used to be there just to stuff keywords in the previous decade, but Google did some hard work to change that, which brings us to today – the time when quality content is one of the most important elements of SEO. Over the years Google has rewarded websites with quality and reliable content, which means that websites now have to create content that’s intended for users, not search engine bots.

Content is also your gateway to good keyword research, which is another important trend for 2018.

Voice Search

Whether it’s Siri, Alexa, or Google Assistant, voice assistants are quickly becoming mainstream and SEO will definitely feel the change. Voice search is becoming so big that over 41% of all people who use voice search have only started using it 6 months ago. Also, ComScore predicts that by 2020 half of all searches will be run through voice search.

The fact is, voice searching is quite different than typing the info. While you might type something like “spinach health benefits” in your search box, you’ll be more than likely to ask your voice assistant a question like “Why is spinach good for my health?”. This may not seem like a big change, but it actually completely changes how keywords work, and anyone looking to rank well will have to adjust their strategy. That’s why you need to:

  • Use long tail keywords and phrases instead of keywords. Context matters with voice search, so the better you can match what someone will pronounce the better you’ll rank.
  • Go with responsive design – no one uses voice search on their desktop. I mean, maybe there’s a future to it, but for now voice search is completely focused on mobile devices, which is why you’ll always want your website to be as mobile-friendly as possible.
  • Use FAQs – this is a neat trick that you can use since people will be asking full questions in their voice search. Having those same questions will net you some valuable traffic, as long as you don’t forget to answer them as well.

Keyword Research

Truth be told, there wouldn’t be much left of SEO if it weren’t for keyword research. It’s the basis of any SEO strategy and it’s going to stay that way until someone installs search implants into our brains, and maybe even then. Simply put, related keywords are what’s driving traffic to your website. If you don’t do your keyword research well, you won’t rank nearly as high as you normally would. Tools like Google’s Keyword Planner are there to give you valuable insight and ideas about keywords, so don’t shy out from using them. 

AMP Framework

Accelerated Mobile Pages (AMP) is used to help websites load faster on mobile devices than they normally would. Today, people use mobile phones for their searches more than any other device (in fact, up to 48% of total searches is run through mobile devices), while at the same time mobile users are up to 3 times more likely to convert than desktop users.

If that’s not good enough for you, it’s also good to note that any professional web design company recommends cutting website load time as much as possible.

Most users who try to access a website will just quit if it doesn’t load in a couple of seconds, so this framework becomes extremely important in 2018. So using AMP on your website won’t only affect your search rankings, but also help you with retention of the existing customer base.

Visualization

We, as a society, are becoming more and more visual every year. Instagram currently has over one million active advertisers, which is 5 times more than 18 months ago. If Instagram’s surge isn’t enough to convince you of this, you might want to check out how Facebook used to look without all the images and how it developed over the years. And yeah, you’ve guessed it, it’s presented in images. This is especially true if you’re trying to drive some traffic from social media channels, as people tend to scroll their feed until their eyes catch something interesting – an image or a video. And if they like it, they might just end up on your website.

Conclusion

SEO is still one of the cheapest and best marketing strategies you can invest in. Sure, it’s a long-term investment, meaning it’s going to take some time before the results start kicking in, but if you do everything right you can rest assured that the results will come with it. However, using outdated SEO strategies might actually hurt your rankings, which is why it’s a good idea to always stay updated on current and future SEO trends.

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Digital Branding

30+ Best Marketing And Tech Blogs To Follow In 2018

The universe of tech blogs is vast!

One of the reasons for it is an inescapable fact: people interested in technology spend hours and hours time with computers, so there’s no surprise why a Web-based medium is so wildly popular.

Just notice how many more tech blogs there are than, say, blogs about home remodeling or sailing! And, surprise, surprise there are even more tech blogs than blogs dedicated to cute kittens.

So, in the ocean of opportunities, the question becomes more difficult than ever: Which of all of these tech blogs are worth your time?

To help answer that, the following list surveys the very best

Best Tech Blogs To Read

 

1) MegaUpdate24

MegaUpdate is run by Luthar – a software engineer passionate about all things blogging and technology. With his blog he is helping tech enthusiasts learn more about programming and how to work and earn online.

2) Contentmart

A global content marketplace, has come up with the most innovative concept of bringing in both content buyers and content creators together from all around the world, on to their platform and leveraging them to benefit from each other. It connects thousands of clients & writers globally over the platform and have progressed since its inception in the year 2015. With thousands of projects completed to date; they offer comprehensive multilingual content writing services, including business writing, web page content, articles, blogs, press releases, travelogues, case studies, whitepapers, and academic writing across print, electronic, and digital media platforms.

3) CustomLogoCases Blog

Custom Logo Cases is actually a business that makes custom cases and covers for phones, tablets and notebooks, for both small and larger businesses all around the world. They also write an informative blog, on topics such as How to Manufacture in China, through to a guide on different printing types and much more. A great blog that is worth a read if you’re starting a business and want to do business with China.

4) The Inzite Advice Marketplace Blog

Find inspiration from our experts, coaches and advisors, or find out more about our SaaS business solutions

5) Geeky Stuffs (ShaanHaider.com)

A tech blog by Shaan Haider that covers the latest tech news, detailed hands-on review of latest smartphones and gadgets, smartphone applications, software, useful tips and tricks along with in-depth editorial articles.

6) Tech Arrival
Tech arrival is a mainly a technology blog. Tech Arrival was started back on October 9, 2013. Their aim is to provide high quality and innovative stuff in the field of Information Technology.
This website serves Android Rooting, Recovery & ROMs Tutorials, How-to Tutorials, Tech Products/Softwares reviews & comparisons, Blogging Tutorials, SEO Tips and much more.

7) Start A Mom Blog

StartaMomBlog.com was launched on January 18th and grew to an authority site about blogging since then. Follow it for some great info on how to skyrocket your out-of-office job!

8) Mondovo

The Mondovo Blog is more than just ‘tips’ and ‘how-to’s’. They share the strategies they’ve tried – those that worked and why and those that failed and what we learned from them. It’s a place where you’ll find articles on the latest ideas in SEO, Social Media Marketing, Link Building and Content Marketing and what you can do with your own efforts to make them better.
HerPaperRoute is a resource for new, aspiring and blossoming bloggers to create a profitable blog and business. Learn how to create, run, market and monetize your blog with easy-to-follow guides, tools, apps, and strategies taught by professional Blog Strategist Chelsea Clarke.
With 5 minutes marketing lessons podcast & bi-weekly blog, they talk about lead generation and online marketing strategies for service providers. You will learn things like analytics, SEO, conversion rate optimization tricks as well as actionable strategies. This blog caters to local service providers like Dentists, Accountants, Lawyers etc.
Dereco is keen on helping network marketers unlock the code to their online success with his actionable tips provided regularly.
12) Brian Manon
Brian Manon is a marketing consultant and blogger whose articles aim to help people with digital marketing, SEO, blogging, and entrepreneurship. Feel free to follow Brian on Twitter or at BrianManon.com
Barakat Minhaj is a passionate blogger and internet marketer. He runs this blog to share his knowledge with others. The main topics are Blogging, Internet marketing, Search Engine Optimization, Making money online. The main purpose of this blog is to guide newbie bloggers to learn how to build an online career by doing blogging the right way.
AcquireConvert is the go to place to learn marketing and growth for Shopify. SEO, Instagram, CRO and more. If you’re an ecommerce entrepreneur or marketer AcquireConvert can hook you up with free content and paid courses to grow your Shopify store.

15) RisePro

RisePro is the place to go to learn Instagram marketing for ecommerce. Get more followers, traffic & sales with in-depth guides and online courses.

16) Kays Harbor
Experts in sharing multiple perspectives and educating about the latest in web and mobile technology with insights in industries like healthcare and ecommerce.

17) Octoparse Blog

It is the official blog of a top free web scraping tool-Octoparse, dedicated to the information on web scraping. The blog covers amazing articles related to web scraping tools, tutorials, data analysis and the latest news in the industry. Being a perfect foundation to learn data science, it is good for beginners learning tips and tricks of web scraping.

18) MoveToSaaS

Read the MoveToSaaS blog if you want to move to become a successful Software-as-a-Service provider.  Learn to be more attractive for investors, remain competitive, meet your customer expectations and  decrease your cost base.

19) Catch Updates
CatchUpdates is a 4+ years old blog developed to help fellow bloggers, webmasters, and tech geeks in terms of latest SEO technologies, Blogging Tips, WordPress Tutorials/Tricks and Making Money Online. Its primary focus is to enable bloggers to help them in setting their blogs, getting search engine traffic, earning a good amount of money from their blogs and motivating newbies and much more.

20) IMFROSTY.com

IMFROSTY.com is a Technology and HowTo Blog. It is a group of authors that reviews different tech projects like websites, software, apps, gadgets etc. They also provide different tutorials to their readers.

21) Owox

The team behind OWOX BI — business intelligence software and analytics services for multi-channel businesses — use their blog to offer tips and advice for analysts, marketing experts and decision makers.The blog covers a variety of best practices for better-informed decision making, from collecting and combining data to extracting the insights.

22)  Cktechconnect

Cktechconnect provides a variety of articles to help professionals and companies get their online marketing and social media sites, started, noticed and growing.

23) Funnel

Funnel blog is a blog about advertising and analytics for the serious online marketers. In Funnel blog we publish useful, high quality and actionable content. Subscribe to get the latest content first.

24) Techmafia.org

Techmafia.org is not just another Tech Blog. It is a place where in you can find all the necessary information regarding technical subjects like new Gadgets, Software, Games, etc, all major software updates.

25) Social Boost

SocialBoost Grows People’s social influence with content marketing and growth hacking strategies.
We Increase your Reach, Visibility and Engagement and make sure you share content relevant to your business.
SocialBoost keeps you on top of your social network, and nurtures your successful business growth

26) Kurt Tasche

If you are thinking about starting a blog, start with having a theme for what you will be writing about. If people like what they see, they will more than likely keep coming back to see what is new. Whether you want to create a humor blog or one related to film, anyone can create a unique and interesting blog.

27) Lake View Studios Web Design

Lake View Studios Web Design is a great blog on web design and internet marketing. On their blog you’ll find a ton of useful tips about marketing and promotion.

28) Triberr

Triberr is a marketing automation suite that helps bloggers and small business amplify their influence, build online communities, and promote content all in one place. We’re the one stop marketing system that works for every content creator.

29) Map IT Malta

MAP IT is a company (and a blog) founded by Mark Abela and Anton Pisani. They offer the perfect blend of new-age talent and experience.

30) Email Shoot

If you were trying to find an email service provider that will offer the best email marketing services for your need, you don’t have to look no further. Looking into email marketing tools has never been easier! Their blog features some great tips and tricks that every marketer can use.

31) AlgoCheck

Many marketers struggle finding the best email verification solution, and the guys at Algocheck outdid themselves!

32) Lipsig Lawyers

The Lipsig Lawyers blog covers a wide range of topics, including legal news, construction industry updates, interesting developments in technology, and news local to the New York area.
For SaaS Founders to learn how to launch their product the sustainable way with a solid foundation for Customer Success and Customer Development.
WP blog is the perfect place to go if you want to become a WordPress master. They offer comprehensive step by step guides, as well as all the tutorials, news, updates and themes you will ever need.
35) Remove Bounce
If you are looking to find a great email verification service, make sure to check these guys out. You can test your file with your email list for compatibility by uploading it here and see if it’s acceptable or not for releasing your campaign.
Blue Phoenix is an Insurance Marketing Agency & Boston Digital Marketing Agency committed to customer growth. Their marketing gurus are experienced in strategic marketing analysis and campaign management and deliver marketing strategies that are tailored to your business, your industry, and your growth targets.

If you need to make money online, Zvezda Geek will make it easy and simple. They bring real information about things that help you in your journey on the spider network. And their slogan? “The credibility of information is our profession.”

38) Yodiz

Yodiz is a centralized repository to manage all project requirements and user stories with easy ways to rank stories and focus on most important items. It provides mined and polished data graphs at both company and project level. Equipped with well-designed dashboards to see the progress in a single glance, gives key numbers upfront and opportunity to drill down for details.

Orbit Health provides valuable health information, tools for managing your health, and support to those who seek information. You can trust that our content is timely and credible.

40) Octopus Seo Hong Kong
Hong Kong is very a different game when it comes to online searcher intent.

For the most part, locals in Hong Kong still use Yahoo. Of course, Google now is number one but up until a few years ago the most popular search engine in Hong Kong was Yahoo and even today it still commands about 25% market share.

Locals in Hong Kong are bilingual. Cantonese and English are both official languages. Furthermore, traditional Chinese characters are used in Hong Kong instead of simplified Chinese like in mainland China.

In addition, they prefer to buy in a store. Going to the mall is a favorite pastime in Hong Kong and due to the dense population, many people prefer the convenience of stepping out of their home to shop instead of ordering online and waiting.
Learn all about it in the blog!

41) Mobilunity

Mobilunity is a large up-to-date publication outlet dedicated to software development, web design and new trendy IT technologies. With 7+ years of experience in information technology, Mobilunity provides informative tutorials,guides,professional tips and other usefull stuff for the IT community and It business owners.

42) I LIKE TO DABBLE

ILIKETODABBLE is a blog about frugal and thrifty living, creative ways to make extra money and save extra money, and blogging. Blogging has changed my life and I hope to help do the same for you!

43) Panda Group

They are e-commerce development agency operating since 2012. The team of
young, loaded with energy and interested about IT and e-commerce people.

Within their blog, you can find all useful information and news about
IT, e-commerce, online shops and technologies. They are also writing
about their newest developments and what they have done to improve their
services and customers life.

44) Business Cabal

BusinessCabal is a fast growing business and technology that provides innovative, comprehensive and interesting business stories, technology insights and valuable marketing solutions to our readers: business-minded people, tech enthusiasts, industry professionals, corporate executives, entrepreneurs and investors.

Formerly known as BusinessMatter, Business Cabal has grown and transformed into a large community of business and tech enthusiasts and experts in different fields, hence the name Business Cabal. We therefore, encourage and welcome new member to join our cabal and share their knowledge

45) Unreal Web Marketing

Advanced SEO, PPC, Conversion & Web Design Techniques by UnReal Web Marketing. This SEO agency based on Long Island New York, has over 20 years in the SEO arena and they have achieved over 80 Million Top Organic Rankings.

 

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Digital Branding

30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 3

The universe of tech blogs is vast!

One of the reasons for it is an inescapable fact: people interested in technology spend hours and hours time with computers, so there’s no surprise why a Web-based medium is so wildly popular.

Just notice how many more tech blogs there are than, say, blogs about home remodeling or sailing! And, surprise, surprise there are even more tech blogs than blogs dedicated to cute kittens.

So, in the ocean of opportunities, the question becomes more difficult than ever: Which of all of these tech blogs are worth your time?

To help answer that, the following list surveys the very best

Best Tech Blogs To Read

1) DataLink SEO

Datalink SEO blog is a great resource for those who are data-driven and want to learn more about digital marketing.

2) Near Me

Marketplace Platform is an up and coming blog aiming to be a thought leader in the digital marketplace industry. Collaborations with industry leaders and sharing experiences is what you’ll find.
MonkeyData blog is a place for SMBs inspiration. The blog covers current e-commerce topics with a focus on analytics, explain what matters and why, and give advice on how to turn weaknesses into strengths.
V8Media is a web development and online marketing agency with a human touch. Our team of web solutions experts and internet marketing specialists provide a balanced approach to your project, which always delivers the best possible results.

Trellis is a full service strategy, web design, software implementation, and marketing services company – thus their blog is a gold mine of handful information in the industry.

 6) Selro
The technology advancements are constantly growing in this modernized world class e-commerce market, simultaneously there have been many retail stores going live. In fact, the Multi-Channel Selling Platform is providing a great opportunity and ample of scope to online retailers or sellers. Listing Tool Management allows the retail store owners to list their products across different market places, social media channels and make them visible from one place thus there would be a drastic increase in sales outcome.

A blog/collective of resources, links, reviews, articles, and other Internet-based artifacts pertinent to web development, database development, and related technologies – with special focus on coding, devices, advanced networking, and the Internet of Things (IoT). (Published by Codango Labs).

8) Mindstick

Top news about newest technologies, innovative solutions and ways to make more out of your business. Mindstick is a great example of their experience and awesome software development they offer.

9) NewsOrator

A Online Blogging Hub, Sharing information about How to Start Blog and Make Money Online from Different Way. Also Get Best Reviews of Hosting Services, WordPress Plugins and Online Software as well as Get information content of SEO, Social Media Tips, Technology update and Interviews.

10) Cryptocurency Bank MLM (CCBM)

Fastest-growing, cryptocurrency network in the world backed by state-of-the-art hardware and software systems developed to provide speed, security, and reliability.

11) Ontraport

The ONTRAPORT blog is packed with in-depth, step-by-step information on topics including email marketing, landing pages, marketing campaigns, CRM and marketing automation all aimed to support entrepreneurs and small business marketers in growing their business.

12) Takis Athanassiou

Another amazing blog by Takis, European-based e-Business & e-Learning consultant. In his blog, he is sharing ideas, strategies and approaches for leadership, strategy, operations, marketing, social media, and productivity.

13) Wigzo

People at Wigzo respect individuality and aim to build a global network free from spam and so does their blog. The soul idea is to personalize every message that reaches the society.

14) Top Tech Analyst

Your daily dose of latest Tech news, views and reviews. Top Tech Analyst brings you latest tech news, views, reviews and updates on Technology trends from around the world.

15) TechiNews24
TechiNews24.com is a technology blogging platform. Here you can read reviews and news on the different types of laptops, mobiles, computers, gadgets and electronics items etc. To read the latest technology news Techinews24.com is the perfect for you.

16) Niche Site Project

Niche Site Project is all about SEO, productivity, project management, and niche sites. Read it for some awesome advice.

17 ) Kathryn Elizabeth Jones

A published writer since 1987, I have published various newspaper and magazine articles for teens and adults. She manages her blog where she writes about news in her industry. She also takes on clients who need help with publishing their books in terms of editing, cover design and more.

18) Tim Lorang Consulting

Inbound marketing, content creation, and social media outreach are practical, online strategies that are available to everyone, from businesses to solopreneurs. Tim’s blog is written from the perspective of someone who had to figure it out while he was building his business.

19) Vitis PR

PR blog with tips and tricks on how to gain exposure for your technology brand.

20) DigitalCrafts

Want to learn more about software and code in general? DigitalCrafts is the best-reviewed coding bootcamp in Georgia and Texas, and often publishes tutorials in addition to servicing their consumer and corporate training clients.

21) Grammar Chic

Founded in 2008, Grammar Chic, Inc. is a full-service content writing company that publishes The Red Ink, a blog focused on offering audiences easy-to-implement content writing and marketing tips, tactics, and techniques.

22) Workiva

The Workiva blog covers company advancements, opinions on trends in technology and regulations, promotes upcoming user conferences, The Exchange Community, and more. Their Tech blog was created to share some of Workviva’s ideas, technologies, and concepts that they apply in their offices every day. It’s a place to start meaningful conversations, spur ideas for fellow engineers and developers across all industries, and discuss some of Workviva’s methodologies.

Make mobile moments magic: get mobile-first digital marketing strategies and insights from experts at the world’s leading mobile engagement solution.

24) Psyborg

psyborg® is a design studio passionate about using the latest tools to build brands and business. Founded by Daniel Borg, Daniel combines creativity and design thinking in an efficient and engaged client process. It’s a cool blend of engineering know-how and creative design. He positions this as part mind | part machine and he loves doing it so much that he regularly posts video’s and blogs about helping business thrive and grow through creativity and design thinking!

25) Gold Mind Digital
Do you want actionable integrated marketing strategies and tactics to grow your business? Drive results and reach your business goals with our blog!

26) Beeketing

Beeketing offers professional marketing solutions for businesses who need that extra push. Their eCommerce Blog packed with real and useful information about marketing for eCommerce, conversion rate optimization, best eCommerce apps reviews and more.

27) Checkealos

User Experience Blog to give you the necessary tools to define, plan, execute and measure the usability and user experience of any Ecommerce in the easiest way.

28) Chorally

Chorally blog covers company advancements, opinions on trends in social customer service, CRM chatbot, brand monitoring, promotes upcoming user conferences, and more. Their blog was created to share some of Chorally’s ideas, technologies, and concepts that they apply in their offices every day.

29) Floship

Top blog for eCommerce professionals and Crowdfunders (on Kickstarter and Indiegogo) at all skill levels and all learning styles. Learn how get your products in the hands of customers around the world by optimizing your crowdfunding and e-commerce shipping.
The dedicated team covers the technological advancements and news related to Prestashop, Magento, OpenCart, Shopify and other. With an emphasis on the easy accomplishment of customer engagement and conversion rate optimization, the blogs provide a roundup of all the eCommerce aspects with smart Kindly review and share your feedback.

Fora Financial is a working capital provider to small business owners nationwide. The Fora Financial blog covers topics pertaining to small businesses including finances, marketing, technology and much more.

 

32) Localytics

Localytics Mobile Engagement blog is your go-to resource for all things mobile app marketing. Stay up to date with the latest mobile news, trends, and best practices so that you can create meaningful relationships with your customers on the device they frequent most often.

33) RT Insights

RTInsights.com is an independent, expert-driven web resource focused on helping senior business and IT professionals accelerate their business with real-time insights. Our technology coverage includes Internet of Things (IoT), real-time analytics, big data, industry insights, and enabling technologies such as cloud, decision management, edge computing, streaming analytics, machine learning and any other critical technologies for operating your business in real-time.

34) Red C

As one of London’s leading app development agencies, Red C are experts at providing mobile solutions. Since 2007, they have built long-term relationships with a range of SME’s and corporates by helping to meet their business goals and refine their processes with detailed user research and design-led development. The Red C blog covers a range of insightful tech content from tips on the best practices to what we think of the latest industry news.

35) SecurionPay
SecurionPay Blog covers must-know payments and fintech news and provides a free knowledge base, known as the SecurionPay Academy, for all who want to learn how to accept seamless payments on their website and provide the best payment experience.

36) Boomtrain
Boomtrain blog is a one-stop destination for all things Digital Marketing and Artificial Intelligence. You can find tips and tricks to improve performance metrics across your marketing channels.<

37) Fincyte
Fincyte is a business blog focuses on latest small business trends, news and insights. It is a perfect platform for entrepreneurs and business professionals to read latest trends on finance, management, marketing and technology.

38) Rieback & David

Chriss David is the “David” half of the dynamic duo of Rieback & David.  She has worked in digital marketing and advertising as well as higher education for 20 years.
Chriss is passionate about making a difference in this world and professes to do this by helping everyone that crosses her path and blogs.  Founded by Michelle Rieback and Chriss David, Rieback & David blend right and left brain thinking and creativity becoming digital engineers. Their passion for helping businesses learn and grow is evident in the information they share and the work they produce.  Are you looking to learn about SEO, digital ads or why a website matters?  Think you can’t compete? Talk with Chriss about her David & Goliath theory and how even the smallest business can compete with the big guys in the digital world.

39) The Blogger City

The Blogger City is a place you can find the high-quality Content from various sectors and rich, interactive multimedia storytelling. And we offer to you a large content of articles, stories, interviews of famous personalities and inspirational stories from top leading media networks across the world. So, you can Read, watch, engage, participate with us. and on this journey with the blogger city, you can explore new territory, gather information and expand your mind.

40) Whatagraph

Killer blog content with tips, tricks, lists of proven tactics and quick ideas to help your marketing grow.

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Digital Branding

30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 2

The universe of tech blogs is vast!

One of the reasons for it is an inescapable fact: people interested in technology spend hours and hours time with computers, so there’s no surprise why a Web-based medium is so wildly popular.

Just notice how many more tech blogs there are than, say, blogs about home remodeling or sailing! And, surprise, surprise there are even more tech blogs than blogs dedicated to cute kittens.

So, in the ocean of opportunities, the question becomes more difficult than ever: Which of all of these tech blogs are worth your time?

To help answer that, the following list surveys the very best

Best Tech Blogs To Read

1) Network Security Blog
Longtime blogger Martin McKeay holds forth on spammers, hackers, black-hatters, and the good IT folks who work to keep them at bay.

2) Current School News

Currentschoolnews is a subsidiary school news portal with an aim of providing useful and valuable information about Higher Institutions, Scholarships, Study-abroad, Jobs, Sport, Tech, Health and much more to students at all levels of education – Undergraduate, Masters, Doctoral and Post-doctoral levels.

3) Simple Intelligent Systems
Get latest insights, tips and advice on wide range of topics such as Web Designing, Digital Marketing, News & trends and more. The goal of the publication is to create actionable content that inspires anyone who has started a business or is willing to grow their business on web universe.

4) Brian Krebs’s Security Fix
Backed by the reporting chops of the Washington Post, Security Fix is a deep and widely inclusive resource. Very well done.

5) MediaWorld Global

A blog focusing on the science and benefits of using SEO website content. Why you need it, how to create it without it costing an arm and a leg, and the results you can expect from it.

6) Technobeep

Technobeep is a great blog and resource for everything technology news; from gadgets, apps, softwares, tools, company reviews, startup organization, mobile, hosting, web dev, and even getting started with the basics.

7) Microsoft Security Response Center
All the bulletins and updates you’ll need (or at least most of them) for Microsoft security vulnerabilities. Sign up for a notification so you don’t need to check in regularly.

8) Danger Room
National security coverage written and reported with a high profile reputation. I’ve even heard the Pentagon keeps on eye on this blog.

9) Tao Security
The personal blog of Richard Bejtlich, director of incident response for General Electric. He gets around and knows how to share his insights.

10) Logojoy

Logojoy is one of the world’s leading online logo makers, with 30,000 unique visitors passing through its website every day. Using AI and unique technologies, Logojoy provides the user with a fully guided experience to be creative, allowing them to create their own logo without the assistance of a graphic designer.

11) AgilOne

AgilOne is a leading Customer Data Platform company. The passion that drives them is to help enterprise B2C brands omni-channel customer data so they can engage with their customer authentically and optimize lifetime value.

12) Tech Desigh
A place to know latest android app & tech tips for everyone.

13) Nogentech.org
The latest technology blog for its visitors. 
A collection of contents and useful resources related to SEO, online tech, marketing tips, gadget reviews.

14) Matt Cutts: Gadgets, Google and SEO
Cutts, a former software engineer and head of Google’s Webspam team, covers a lot of Internet-related issues along with a smattering of personal tech.

15) Esther Dyson
Describing herself as the “Internet’s court jester,” Dyson blogs about Web business and social media, among other topics.

pexels-photo-123318

16) Dan’s Cartoons

Dan Rosandich profiles the cartooning business and world of cartoons.

17) TechLila

TechLila covers unique topics related to Android, Windows, and technology. The main goal of TechLila is to provide unique information, such as quality tips and tricks, tutorials and how-to guides.

18) OpsGenie

OpsGenie is an alerting and incident response orchestration platform which provides reliable alerts, on-call schedules, and escalation policies to ensure the right people are notified about any alert event via email, SMS, phone calls, iOS & Android push notifications and chat/collaboration tools. Through their tool and blog, OpsGenie empowers and teaches DevOps teams to stay connected and collaborate in real-time to respond to problems faster and efficiently.

19) Glanceinfo.com

Glaceinfo is a unique blog about social networking, gadgets, technology, blogging tips and much more. This blog provides latest updates on various modern products and gadgets.

20) WorldBank’s Section About Latin America

We live in the land of plenty and high-tech marvels, but we need to be mindful of those less fortunate, explains Gloria Hernandez from Aesbus. Latin America is gaining marketing attention more and more, but it’s important to understand the politics and culture of these emerging markets. So, although this is not technically a marketing blog, it does provide a look into global financial aspects of new market segments.

With a mission to “end extreme poverty within a generation and boost shared prosperity,” the World Bank blogs provide research and data analysis on international financial markets, developing country entrepreneurship, and government leadership and decision-making that impact economic growth, poverty reduction, and the quality of people’s lives. The range and depth of topics and the impressive list of collaborative bloggers ensure an insightful treatise of current issues that are playing out daily across communities worldwide.

21) Merixstudio

On Merixstudio’sblog you can read about software house’s everyday live, cutting-edge technologies, and web development. They cover topics such as startups and hiring developers. And believe me, it’s not everything! They even won the best company blog title in 2015 in the Polish contest organized by Blogifirmowe.com.

22) Jeet Banerjee

Jeet Banerjee is a 24 year old serial entrepreneur, author, digital marketing consultant, and public speaker. In his young career, Jeet has launched several different companies, written two books, and has helped many businesses make more money from the internet. He strives to create the next big tech company and give back to the world in the best way possible.

23) Elise Dopson

Awesome blog run by Elise, a freelance marketing writer & blogger. Perfect to show wannabe-freelancers and online biz owners how to (non-scarily) build their own successful career!

24) Akash Srivastava SEO

A blog by Akash Srivastava, an SEO consultant that helps people create or revise their SEO plan, implement it and monitor results.

A bolt-on digital marketing blog. On their blog you’ll find a ton of useful tips about lead generation, driving prospects directly to your product and service pages and how to do all of that in a cost-effective way.
Clickedwap is a tech blog that covers areas of gadget solutions, free internet browsing tips, alongside with full smartphones specifications and other technology news.
Influence is a blog of a passionate group of entrepreneurs, writers, and content junkies who love what they do. With backgrounds ranging from journalism to tech startups to fortune 500 companies, they tackle the world of thought leadership and content marketing from all angles.
Lead by Anthony Iwuchukwu, Make Money Directories.com is one of the fastest-growing digital marketing service websites. Make Money Directories has many top brands and companies on its account and a brilliant track record to show off.
A great blog and resource for everything related to Digital Marketing, Automation owned by long time blogger Rafi Chowdhury a well-known name in the Industry.

Hyperlink InfoSystem blogs are a gateway to know the latest technology around the world. Tech lovers would cherish their blogs on the latest Mobile App Development, Web Development, AR/VR App Development, Game Development – list is very long. They bring revolution by sharing some unique thoughts on upcoming technology. Mr. Harnil Oza, CEO of Hyperlink InfoSystem is a sharp tech writer and his writing is very unique which touches the heart of the reader. Stay tuned to get into a new high-tech world and get yourself updated every moment with Hyperlink InfoSystem.

31) WiredMahir

Find Interesting and Engaging Research Writing on Android, ChromeOS, Linux, Blogging and Various Useful Tutorials on Trending Technology Topic.

32) OptimWise

A WordPress web design agency that helps professional businesses succeed online.

33) Espresso Shots Blog

Espresso Shots Blog cover the latest trends and tips from the world of digital media, mobile-first web design, content and search marketing, plus freshly ground and brewed updates from the highly caffeinated agency lovingly prepared by their highly caffeinated content mavens.
Magnificent team digs into problems that marketers deal with on a daily basis. Their goal is to keep you up to date on the rapidly changing marketing world.
pexels-photo-450271-min

Wishpond is the world’s easiest marketing platform for generating, managing and nurturing leads. Wishpond’s mission is to make it easy for marketers to grow their business.

Digital Branding

3 Mainstays of Brand Strategy for Small Business

The only thing you need to know about branding: it’s a slow journey.

 

Once you start a business, you need to understand there will be no immediate results. It’s like watching a series season by season: years may go by before your business turns into a brand. And the moment will come when you feel exhausted and want to give up, but the question is:

 

Will you?

 

You look at Coca-Cola, Nike, McDonald’s… Okay, not to put too fine a point on it, even PornHub has become a brand already! (Did you see their marketing campaigns? Traditional ads can’t hold a candle to them.) And you think, “Well, they are giants. And I am a small business owner. How can I compete with those big dogs and make my little one a brand? Do I need to do it, after all?”

 

But first things first:

 

What’s a brand?

According to Wikipedia, it’s “a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.” And, speaking about branding, it’s “a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.”

 

Ouch! Sounds too general, doesn’t it?

 

Equity is what makes your business a brand, and it bases on three keystones:

 

  • Knowledge: “What do consumers know about my product/service?”
  • Experience: “What do they say after using my product/service?”
  • Differentiation: “What makes my product/service different from competitors’? Isn’t it copied or plagiarized?”

 

Branding is not about products but missions, big ideas, and values. It’s about long-term relationship with your customers.

 

Let’s take Starbucks by way of example: when they started, they didn’t put a coffee at the top of their priorities; they wanted to become the third place – between home and office – for every person to visit. It’s about values, not products or sales. And today we all know that Starbucks is not about coffee but emotions, engagement, and experience it gives to consumers.

 

So what?” you ask.

 

To develop an efficient brand strategy for your small business, you need to consider a big idea behind what you do as well as three mainstays that will differentiate you from competitors:

  1. Visual system
  2. Verbal system
  3. PUEX (product usage experience)

 

1) Visual System

People are 90% visual beings, so they need images to associate with your brand. Just look at the picture: you don’t need words to recognize brands in it, do you?

 

 

 

Takeaway: Think of a cool logo and visual attributes (fonts, colors, illustrations, image compositions) for your brand.

 

How to choose a great logo for your brand?

 

First, decide on the type. Will your logo be a graphical sign (like Shell), graphical block (like Total), or lettering (like Coca-Cola)? Then, consider colors and size. Looking great in billboard advertising, your logo might fail in zoom; and looking great when multicolor, it might fail in black. Make sure it looks terrific and figurable, no matter what.

 

As for attributes of your brand, there’s one thing to remember: NEVER use your logo as a visual code. Think of details to influence consumers’ engagement and experience at three stages of their communication with your brand: before, during, and after. The visual code of your brand may be illustrations or the combination of particular fonts and compositions.

 

Where to use visual system for people to remember your brand?

 

2) Verbal System

To communicate a message and influence decision-making, you need to develop a verbal differentiation of your brand. Naming, slogans, roles your small business undertakes, tone it uses, and promises it makes to translate this information to consumers – these all are a big part of a brand strategy for you to take into consideration.

 

Choosing your brand name:

 

Make sure it has an ideological element, meaning, and flow of sound. It should be easy for people to pronounce and remember, it needs to be phonetically pleasing, and it should be one-of-a-kind.

 

Also, there should be a story behind your brand name. What’s the role of your brand? Is it a creator, a master, or an evangelist? You need to think about a core message to communicate with your business, choose a corresponding tone to send this message, and decide on promises your brand could give to solve a problem.

 

Choosing your slogan:

 

According to Entrepreneur’s  small business encyclopedia, slogans are a “small group of words that are combined in a special way to identify a product or company.” In other words, it’s a mini-statement of your brand’s mission, and they work great for advertising and verbal representation of your business.

 

Here go some slogans by way of example:

 

 

What do they all have in common?

 

They all impact positive feelings about a brand, they are short and memorable, they include a benefit, and they differentiate a brand from others. Keep these peculiarities in mind when coming up with the slogan ideas for your small business. A strategically thought-out verbal representation is crucial for engagement and emotions people experience when communicating with your brand.

 

3) PUEX

In plain English, it’s a creative performance of your brand aka tiny pleasant details that make it memorable, encouraging people to talk about it. It’s about giving more than a product or service itself; and it’s about what happens with a person while using your product or service.

 

What can it be?

 

  • Creative content users with generate themselves. (As far as the world is one big instabox these days, photos and shares are guaranteed. A palmary example is Starbucks’ “Give good” campaign for this holiday season.)

  • Appealing stories. (For instance, in SPLAT’s every package there’s a personal letter from CEO, written for every customer.)

 

Think of what may be PUEX for your small business to differentiate it from competitors. Think of what your brand may give consumers besides high-quality services.

 

Remember about the psychology of marketing, learn how a human brain works and makes decisions, consider insights, and speak the same language to your audience. Solve their problem as no one else does, and they will thank you with loyalty and love.

 

The last but not least…

Create stories, appeal to emotions, make every moment worth remembering, and think of your brand equity rather than monetary profits. Be patient, learn to wait, and polish every step you take to a better brand strategy. Do it well, because mediocre is what many marketers do. But you don’t want to be one of those many, do you?

 

 

 

Lesley Vos is a seasoned web writer and content strategist, specializing in text building, distribution, and promotion. Blogging for PlagiarismCheck.org, she also contributes expert articles to publications on business, branding, and self-development. Feel free to get in touch on LinkedIn.

Digital Branding

Is Your Christmas Marketing Strategy Ready Yet?

One of the things that every retailer knows is that sales-wise, the holiday season is the absolute pinnacle of the year. The Christmas euphoria, the Black Friday budget and all the free time that people often have on their hands make them particularly susceptible to your increased marketing activities. Here, however, lies the catch – you won’t be the only one approaching them. All your competitors will be on par with this idea, which leaves you and your business in a tight spot. In order to triumph against such odds, you need to ensure your Christmas marketing strategy is fully prepared and here are a couple of tips that might come in handy.

1.    Speaking numbers

In the introduction, we mentioned that the during Christmas, people are more likely to spend or at least to spend vast amounts of money, so how much exactly are we talking here? Well, according to holiday survey, in the U.S. alone, total holiday sales in 2016 went as high as $1 trillion. Now, while it may be true that a lot of people make up their minds on what to buy long before the holiday season, as much as 13 percent of shoppers are considered to be last-minute decision makers. This means that there is still enough time for you to reach out to them.

Although a lot of people believe that this is something related to the Christmas decoration of shops and malls, the truth is that the world of e-commerce isn’t spared from this phenomenon either. You see, a vast number of the Americans also shop online during the holiday season. In fact, as much as 76 percent of them made a purchase using their smartphone, which is something we will revisit later on. As you can see, holidays are the perfect time for you to go for record sales.

2.    Focus on email marketing

While holiday season may be a great time to reach out to new customers, it is much more effective to retarget your regulars instead. As little as 8 percent of your regular customers make up about 40 percent of your profit and a person who has already bought something from you already has a likelihood of 27 percent of coming back. Now, as it happens, email marketing is one of the best methods of re-engaging your qualified leads. However, you need to work on it a bit in order to make it up to the occasion.

For instance, your email should have a direct add-to-cart button, which can make the transaction a lot easier. Furthermore, it helps turn the phenomenon of impulse buying strongly in your favor. Needless to say, Christmas euphoria and impulse buying make for a truly powerful combo. Apart from this, you might also want to follow up with a coupon or even offer a seasonal sale with special conveniences available only to regulars.

3.    Create a holiday design

The reason why it is so easy to understand these increased sales during the Christmas season is since this period has its own completely unique and easily distinguishable decoration elements. Christmas tree, carols, gifts, ornaments, reindeers and Christmas sock are just some of them. It doesn’t take much imagination to realize just how easy it would be to make any or all of these elements fit your website, blog and e-store. Furthermore, in these strategic locations, they might have the same effect on your customers’ willingness to spend as they do in an actual store.

On the other hand, just piling up these elements one on top of the other is not the same thing as creating a holiday web design. For this, you need to contact an expert, like people behind Bapple and at least ask for a quote. You see, a beautiful, immersive and efficient web design can be made even with a minimalist approach, that is far more suitable for a startup or SMB. Nonetheless, pulling this off takes skill, talent and experience.

4.    Think about mobile users

In the first section, we talked about a staggering number of 76 percent of mobile users who make a purchase during holidays. This, combined with the fact that mobile users are currently the majority of all online users means that you need to pay a special attention to your mobile marketing. Here, there are a lot of issues that need some improvement, however, the compatibility across different devices is the key. Different smartphones have different screen sizes, not to mention that tablets (although less numerous), still have a significant conversion rate.

In conclusion

Even though preparing your marketing efforts for Christmas is a hard work, it gives best results when prepared ahead of time. Sure, if you failed to act all up until now, there might still be time to get ready. Nonetheless, as soon as this holiday season is over, you would be wise to start preparing for the next one. In this way, you will be able to get the most out your every fiscal year.

Digital Branding

Dunbar’s Number and Your Network

How many friends do you have? Not talking about Facebook friends or twitter followers, talking about REAL friends. People you know and recognize on a personal level and have formed a meaningful relationship with. Now, this number could be as low as one or two, or it could be as high as one-hundred. In fact, it likely is that high once you start factoring in family members, business associates, people you work with, and more. However, what is the maximum limit for the number of meaningful relationships you can have at once?

This might not seem like something people can really know, but doctors have found that hard limit – 150. It is known as Dunbar’s number and refers to the upper limit of meaningful relationships a person can sustain. The exact value tends to vary from person to person, but 150 is the average. More people than that, and a few inevitably get filtered out into another bubble.

How This Limit Impacts You

That upper limit of 150 people can be limiting to somebody trying to build a professional network who also wants to maintain a solid social network. While there is nothing wrong with the two overlapping, this can create problems where saying something that would be acceptable among personal friends could ruin your business relationships or even cost you a job. It is often easier to keep things sorted into different buckets.

However, what this means overall is that you have to cultivate relationships carefully and selectively. You have to maintain those relationships you are able to manage and let the ones that are no longer of benefit fall away to free up mental space. This allows you to maintain a healthy social life while also keeping yourself financially secure.

Getting Around Dunbar’s Number

As the world becomes more interconnected and relationship building becomes more important, finding ways around this upper limit becomes increasingly important. While there are techniques for helping expand the limit, depending entirely on your brain is counter-productive. The human mind is a wonderful thing, but it’s also prone to errors and mistakes – as such, technology is of enormous benefit.

A good contacts application can sort people out for you and maintain information on various individuals. Setting up schedules for periodic calls and outreach can help maintain those connections as well, allowing for a relationship to keep going without having a chance to decay. Applications from companies like Covve help sort your contacts out into various buckets and maintain notes on those people.

What this means is you can effectively circumvent Dunbar’s number because you are storing contact information in an offline device. Having more than 150 ongoing relationships is still a challenge, but by sorting those relationships into different ‘buckets’ you can get past the mental barriers that would otherwise limit your ability to form connections.

Technology Bypassing Limitations

As time goes on we are repeatedly confronted by our own limitations. Humans in both mind and body are simply not built for what our technology is making possible and what society demands. We have already begun this process of integrating technology as a way to augment our abilities, with the internet and mobile devices giving us access to more knowledge and perspectives than we could ever hope to catalogue and grasp within a single generation. This also helps us get around the limitations in our ability to network and socialize. Embracing new social networking technologies early helps people get ahead of the curve, and makes them appear professional and well organized. This is essential in all sectors – whether just socializing, trying to land a new job, or forge connections to make a new business idea become reality.

Digital Branding

Profit Awareness: Factors to Ponder About Business Financial Planning

Business is fairly an all-around subject matter with a wide array of components. There is a set that progress into becoming more sharp-witted, either it is learning the permissive abilities such as speaking and people governance or grasping the back-breaking skills like finance and accounting.

The procedure of financial planning in business is to determine the course of future financial results and to ascertain how to best utilize the financial resources of the company in pursuit of the organization’s short- and long-term goals. Because planning involves looking well into what lies ahead, it is an innovative assessment and a methodical one as well.

Either you just started a new business, or you are successfully managing one for quite a long time, there are always new master plans that can assist in expanding your achievement in the marketplace.

The Essentials of Data

Financial planning in an establishment needs expertise in maneuvering spreadsheet software. Even in smaller business establishments, the financial representation made to anticipate future revenues can be complicated.

Appropriate research and data gathering abilities are important as well. The precision of the financial project depends on the quality of data utilized in the assumptions for the financial models. Finally, generating realistic hypothesis for key variables such as pricing and predicted unit sales is vital.

Realistic Time Frame

An establishment should formulate a financial plan yearly. This method will involve developing an estimated profit-and-loss presentation for the next twelve months. Some companies also compose a long-term financial strategy for as long as five years.

The long-term plan is productive for businesses whose product development project need an extended time to carry out.

The Remarkable Advantages

Establishments that devise a planned effort at financial planning can increase their revenues at a faster pace in comparison to companies that have an ineffective planning practice.

Financial planning supplies the numerical rationale for decision-making. This method also illustrates where the establishment should focus its resources to achieve the greatest success in building revenues while properly managing the costs.

Also, effective financial management enables more funds to be available for expanding business operations, marketing, and product growth, which in results to additional growth.

Special Considerations

Strategic planning decides the course of operation that the establishment will take such as fulfilling the tasks planned, as well as the Ashe Morgan who is accountable for their well-timed accomplishment.

Financial planning takes the activities designated in the strategic scheme and converts them into earnings. The financial plan displays the revenues designed to result from the execution of the plan of action and the expenses needed to perform the action procedures.

Senior management and marketing and operations staff are critically involved in the tactical planning operation. Their productions must match with those of the financial personnel in authority of formulating the financial plan.

The Impact of Changes

Proper financial planning in companies is difficult because there are several factors which may affect the company’s financial outcomes, and each of these factors is very hard to anticipate.

The fickle consumer behavior is also hard to predict because you must anticipate how well clients will respond to both establishment’s products as well as the price ranges. Changes in cost components can also cause critical differences.

Like for instance, the negative outcomes of raising the costs of fuel can be serious for some companies.  Several newly established companies face the extra concern of having a business plan that has not been tested before, so there is a small-scale data accessible on which to base the financial plan.

Knowing the Potential

The actual financial outcomes and the figures in the forecast correlate every month, and it will need continuous effort to recognize and determine important differences.

These differences may need a modification in strategy to have the company back on track toward its revenue and profit objectives. Variance review displays when the competitive atmosphere has changed notably from what the establishment anticipated.

Takeaway:

Financial planning is very critical in every company because you will require a constant awareness of the statistics and data to determine if your business is heading on the right track. On the bright side, if your strategy works out great, you can surely maximize the success ratio, business growth and business longevity in a competitive environment.