Category: Digital Branding

Digital Branding

The Importance of Personalization in E-commerce Industry – Tailored for your Customer

 

‘’ Men are like wine – Some turn to vinegar, but the best improve with age‘’ – Pope John XXIII

Just like wine, personalization has been aging gracefully and has come of age. Today, personalization has become contextual and is heavily leveraged by data. User experience in Human Computer Interaction will be divergent in the near future as the Artificial Intelligence which we interact with becomes more aware of the context of interactions. Presently, using purchase histories, the algorithm suggests items for buying products based on the customer’s buying and behavior pattern analysis.

According to a study, approximate 65% were sent an email from a brand. Out of those of 65%, 82% opened the email as the subject line was customized.

 

Marketers are hacking this simple marketing trick to improve conversion rates. Marketers who correlate impact of personalization on conversion rate see an average rise of approximate 19% in online sales. Most companies make personalization a top priority.

Today, personalization can be done at multiple channels and customer touch points through CRM tools. Consumers know that they are being tracked online for marketing purposes and they react positively for personalized experiences. A recent poll on what activities consumers online are likely to indulge on websites that personalize their experiences shows that approximately 50% would come back to the website and 46% would buy products and services from the website.

As the stats echo personalization is required for creating brand affinity and loyalty. Personalization provides meaningful experiences to consumers at every touch point. Data is a key enabler and a powerful predictor of customer’s daily activities and acts as a template for gaining useful insights.

E-commerce websites have been incorporated with semantics enhanced strategies and time aware recommendations. Most companies keep personalization as their top priority. However, they fail to implement it because of multiple user interfaces, pricing policies, and customized check out methodologies.

Psychological effects such as emotions and attention along with the change of perceptions can be triggered through visually appealing user interfaces and layouts. So why do people crave for personalized products?

According to me, personalization is something similar to garnishing an already expensive dish. Garnishing is an easy way to ensure the food looks as good as it tastes. Many e-commerce industries provide great customer experiences through implementation of customer relationship management software.

Service CRM handles personalization so effectively that it brings the spotlight onto the customers and makes them the centre of attraction. When you are getting something focused towards you, it creates a sense of ownership. How many times have you got Goosebumps when your close friend or wife calls you by your first name? Hearing name triggers greater brain activity and more and more organizations are now understanding that addressing and remembering customer names are a key to winning that person over. CRM tools can send automated messages with customer names during wedding anniversary or birthdays.

Some of the other methods that marketers use to create personalization are through programmatic marketing, retargeting, proximity marketing, and consumer owned contents. Using programmatic marketing, buyers are served ads based on their needs and preferences. Retargeting, on the other hand, is a cookie based technology to follow buyers as they move from one website to another. Retargeting helps customers based on their online practices and intentions.

Proximity marketing lets marketers target buyers based on where they visit offline. Consumer owned content may include adding customers Instagram photos after their product purchase or by providing links to customer’s Facebook or Twitter posts.

Personalization reduces information overload on the customer and provides them with internal sense of control. More and more online retailers are allowing customers to customize their products based on their preferences online. Users take delight in designing the products as they have greater flexibility to add colors and accessories. This generates high website engagement.

Customers become the participants in the product development cycle. They are effectively converted from buyers to customer advocates. Custom designs can be created with product personalization software. Some of the highly accepted customizable products online include T-shirts, furniture, laptop skins and posters.

Customer metrics can be procured through service CRM and loyalty programs may be created. Send right emails and messages to the right person at the right time by using service CRM software. No customer wants to feel like a number, they want to feel understood and valued. So, personalized stories based on products can be created. Personal stories can move both the heart and the mind.

‘’The ability to see our lives as stories and share those stories with others is at the core of what it means to be human‘’ – John Capecci and Timothy Cage.

CRM tools can effectively bridge the gap between customer’s preferences and big data as both can be merged for gaining productive insights regarding consumer behavior for targeted marketing strategies. Personalization can be effective paraphernalia for business dominance in the competitive market.

Digital Branding

Healthcare Marketing: Five Google Analytics Features You Should Use

If you are marketing a medical or a healthcare website, the web analytics should be an essential component of your online strategy. And Google Analytics is known to be the most effective tool helping to understand your online audience and to find out what content they enjoy and which platforms they use. It’s also quite handy when it comes to determining their conversion rate. Regardless of the size of your medical practice, introducing Google Analytics to your digital marketing can help you to utilize the use of your budget.

 

More than a half of medical marketing professionals are already using Google Analytics. However, most of them are missing out on the features which may help to transform the online presence, as well as bring even more consumers and profit.

 

Here are five ‘hidden’ features of Google Analytics that only a few people actively use:

  1. Website Search

These days almost every website has a search bar for visitors to find the information they are looking for. The availability of this feature is not only crucial for your website usability but also can help you to understand what information you need to include on your website. And the Site Search feature of Google analytics can help you to retrieve this data. By using this tool, you will be able to find out which products and services are valuable to your visitors, as well as measure your website’s usability.

 

You can enable the Site Search feature in the Admin section of your Google Analytics account. Just follow these steps:

 

  • Go to Admin section
  • Click on “View Settings” under the website you would like to track
  • Scroll down to the bottom of the page
  • Turn the switch on and fill in two fields with the website’s search parameters. Search parameters are the words and phrases that precede a query in your URL.
  • Enter search parameters into the Query Parameter section and everything except specific search terms will be filtered out from your report.

 

If you did this correctly, you would be able to view the search data under the Site Search segment of the Behavior section under your Google Analytics’ account reports.

  1. Weighted Sort

When examining the performance of your website pages, you can quickly sort the Google Analytics table by the number of ‘page views’ and ‘bounce rate.’ You can do it by clicking on the particular heading. Yet, just sorting the table by one attribute of your choice may not give you the full view, since arranging by bounce rate won’t put your pages in order by traffic volume and vice versa.

 

The Weighted Sort feature may help you with that. It allows Google Analytics users to see which pages have both high traffic volume and bounce rate. This information is useful to spot the conversion opportunities you missed. Moreover, it is easy to activate and use Weighted Sort feature. Just click the “Bounce Rate” column header to sort all your rows, and then click on the drop-down menu next to “Sort Type” and select “Weighted” from the list. The first page in the list will have the highest bounce rate as well as page views.

  1. Trackbacks

It is easy to get lost in Google Analytics with its numerous valuable features. Yet, there is a section which is dedicated to social media and can help you to measure its impact on your healthcare website SEO. This function is called ‘Trackbacks’. It helps you to see who engaged with your website content, including blog articles, downloadable content or even with any product page. You can check how many times the same URL linked to your site, as well as separate passive visitors from active (engaged) ones.

 

It is essential to note that whenever you have an opportunity to share your content or to co-sponsor an event, you should also approach it as an excellent opportunity for the link building. Link building is a crucial part of successful healthcare SEO strategy.

  1. Funnel Visualization

The Funnel Visualization feature under Google Analytics helps to analyze the journey of your website visitors. It shows the path of your visitor through the site until they abandoned their original way, visited pages and left the website.

 

The principal focus of the Funnel Visualization feature is measuring the website’s conversion rate. And if you have ‘Goals’ set up, you can monitor what prevents users from reaching your goals, i.e., making a decision, booking an appointment, contacting you or purchasing something. The Funnel Visualization is the way to track which marketing campaigns perform well and which are not. At the same time, it provides a deep understanding of visitors’ drop-offs from the web pages and ways to optimize them for more conversions.

  1. Remarketing Lists

Remarketing is known to be one of the most powerful tactics healthcare marketers should use. And Google Analytics’ Remarketing feature can help you to capture the potential clients who didn’t convert the first time they visited your website. It is used to optimize the message which didn’t work the first time around. Thus, it gives you a second chance to convert website visitors into customers. Moreover, it allows you to spend less on your advertisement.

 

It is essential to note that the Remarketing feature works with Google AdWords accounts. It helps you to create lists of potential customers and target them during your future marketing campaigns. Unfortunately, it is not possible to use this feature without an active Google AdWords account.

 

To turn on this feature, please follow these simple steps:

  • Under Admin section of your Google Analytics find Property column and click on “Remarketing” under it
  • Click on “Audiences” drop down to create custom audiences
  • Let Google create it with the help of a Smart list or create your list based on new and returning visitors of the website. You can also create such a list using the particular website page visitors who reached a predefined milestone or purchased something.

Once the audience created, you can add it to your future advertising campaigns at Google Adwords.  Google Analytics limits you to 2000 remarketing audience lists per account.

Keep abreast of Google Analytics improvements and updates

Google Analytics often updates its interface and adds new features, so even the most frequent users can miss out something. So it is very crucial to repeatedly look through your analytics account to find out which new features are added.

 

For your comfort, Google has released numerous training sessions and study materials to watch and read to get acquired with this powerful tool. Moreover, it is possible to get certificates by passing free exams available online.

 

Google Analytics is highly critical for search engine optimization (SEO); it allows measuring the return of your link building, content marketing, and social media efforts. And the mindful use of Google Analytics, which is easy to install and setup, may do wonders. It can help you not only to measure your rankings, but also to check whether your website provides your visitor with the information they had been looking for.

 

Spend some time on the research of features, and no doubts you will understand how your website is converting (or not converting) your visitors.

Digital Branding

How One Smartphone App Can Make Classroom Management Simple

How One Smartphone App Can Make Classroom Management Simple

Both public and private education have found themselves crippled by the lack of technology in the industry, especially in rural areas. Some schools have even found themselves still presenting information without the assistance of even a simple PowerPoint tool and projector connected to the computer. Even then, teachers find themselves having to rushing back and forth between their computers and desks while also keeping students attentive and focused. Teachers may even find themselves thinking “Well, what if I could control the classroom on my phone and NOT be bound to my desk for a change?” ClassDojo, a free app that can be used on phones and computers, answers this question and finally solves the issue of teachers being glued to their desks by connecting to interactive whiteboards, laptops, desktops and/or smart phones.

The app features a toolkit that has many functions assisting teachers in the classroom including picking volunteers, creating groups and presenting instructions. It is focused on monitoring classroom behavior and giving directions without the added stress. Classroom management is one of the most important challenges that teachers face as it affects every other aspect of teaching. So what exactly is the solution? The app helps with this by re-enforcing positive behavior when a teacher chooses to award a student and letting students know when a behavior isn’t accepted in the class. The “dojos” or points awarded through the app mainly let the student know when a behavior is good or bad with an optional sound to notify students. Teachers can take this a step further by adding prizes for students with the most points, encouraging positive behavior even more.

The app can also monitor data on what students are performing the best and which aren’t. The data isn’t just available to teachers though, students and parents can also view how themselves or their child is behaving in class. There was also the release of theTrendSpotter feature in 2013, which allows teachers to view which times students are in their best behavior and when they’re struggling to pay attention. Maybe students struggle particularly on Mondays after coming back from a fun-filled weekend. On the other side of things, maybe Fridays are incredibly hard as students are eager to leave the classroom and have less focus on it. Either way, TrendSpotter allows teachers to see when they’re having the most difficulties with students, giving them the opportunity to implement new strategies and create the best learning environment possible for their students.

Overall, the app allows teachers to manage their classrooms more effectively and gives them, the students and parents relevant data to help each of them succeed. It is convenient and saves time by allowing teachers to record behavior at any time, post instructions on an interactive white board and help create groups and volunteers in the classroom for questions or cleaning up. To top it all off, the app is completely free as mentioned earlier and can be used on any web browser as well as any smartphone.

Digital Branding

Warehouse Rental: A Comprehensive Market Place

 

As you launch a business, announce plans for celebrations or plan an event for religious ceremonies, you’d naturally be concerned about space. Even if you’ve been in this business for some time but did not need much space during the initial period, you will find yourself in need of larger spaces once your operation expands. This is why having a convenient way to browse and choose the warehouse suited to your needs is a convenient and practical facility. Your warehouse rental doesn’t have to be permanent and you can search through a variety of warehouses with rentals varying in the length of time (usually based on hours or days) and prices.

A flourishing business involves clients, services, faculty, machines and equipment, goods, paperwork, and inventory at a much larger scale than that of individual or home based businesses. In fact, not just businesses alone but events like wedding ceremonies, graduation parties, religious ceremonies etc. all require space and what better way to accommodate yourselves than that of renting a warehouse? Warehouse rental is the ultimate deal for individuals and business owners. Warehouses entail a wide variety; manufacturing buildings, industrial premises, event venues, and multi-use spaces are all considered warehouses that serve as space properties. These spaces can be used for various purposes such as production, parties, corporate events, storage, distribution etc.

The nature of your purpose primarily determines the type of space, property or venue is best suited for you. This factor also determines your space leasing needs with regards to the rental period. For example if you are targeting an audience in a particular city like LA, you’d want to choose the most suitable venue and duration that enhance your access to them.

Space warehouse generally covers the following subsets:

– Party
– Meeting
– Workshop
– Film shoot
– Photo shoot
– Wedding
– Performance
– Storage
– Fitness Class
– Dinner

Navigation 

Warehouse rental Los Angeles is an exciting and a happening prospect. If you are one of those who aspire to showcase their exhibitions before the elegant yet rowdy and hedonist society of LA, you can use platforms that compile all available and vacant venues displaying rental charges, and date availability in just a few clicks. These platforms are designed to filter out the best options, while at the same time, allow you to enjoy features like price comparison, immediate connection with the hosts and booking facilities all in just one navigation. This is a relief in itself as you all know how frustrating traditional search engines can be. At times, it is troubling to find exactly what you’re looking without exhausting yourself completely.

With legit marketplace platforms that feature searches over a wide variety of warehouse you can look forward to planning a number of events in your life. One of the best things about such platforms is that they have prices quoted upfront for you to explore. You can imagine how exhausting it is to send emails for rental inquiries to various sites just to be ignored by some and receive negative or unsatisfying responses from the others.

Vicinity 

Another particular feature about a warehouse marketplace is that it compiles all positive venues from a particular vicinity. This means you don’t have to worry about missing out on venues that may offer you the right deal. You get to enjoy a comprehensive search result from all the available warehouses in the LA vicinity.

Digital Branding

How to Instil Your Brand With Remote Teams

Guest post by Gemma Church 

Flexible working is a wonderful thing. Research reveals it gives staff a better work/life balance and attracts the best talent into your business – but how can you ensure your company culture is retained when your staff are scattered to the four winds?

It’s not an easy task – but it is a necessary one as 75% of the US labour force is predicted to be remote by 2020.

Company culture is also a vital component for any successful business. It will provide your staff with a great employee experience and this directly affects your bottom line – as the below graph from Great Place to Work demonstrates. It is also one of the top job benefits for employees and helps you to retain your staff.

So, how can you create and maintain a company culture when some or all of your workforce use flexible working practices?

  1. Find the right tools for your staff

Every employee is an individual and it’s important to match different preferred ways of working with the right tools to foster communication and collaboration. For example, you could use Slack for text communications, Zoom for voice and video chat and, if you have a particularly valuable employee, you could even fork out for a robot virtual presence.

Whatever you decide, make sure you offer a range of solutions and attempt to combine both your digital and social tools to encourage camaraderie. You don’t have to be in the same room to socialize and make sure you encourage your staff to communicate on a range of topics.

But make it clear to your staff that they need to be available on these communication channels when they are working. Just because they’re working remotely does not mean they can go AWOL.

  1. Organise incentivized meetups

Face-to-face meetings are a rarity (or, sometimes, an impossibility) for remote teams. However, you should try to organize at least one group meeting each year.

You could also informally base your business out of a coworking space, which provides your staff with the flexibility to use such a space as and when you need it. Lucas Seyhun, founder of centrally located co-working space in NYC The Farm, said: “Our space attracts many different flexible workers. Some remote workers use our space nearly every day because they want to escape the home office. Others will simply book a meeting room for a couple of hours on an ad hoc basis. We also have corporates that regularly book dedicated offices. That’s the beauty of coworking – it matches the flexibility of remote work perfectly.”

As Lucas mentioned, many big businesses are now embracing coworking spaces for their remote workers. It allows such companies to connect, collaborate and innovate with the startup space.

Some businesses find coworking is a better option altogether. For example, the company behind WordPress, called Automattic, recently closed its San Francisco main office because its staff were finding different places and means to work.

You could also consider creating “work buddies” where a small number of nearby staff members could meet up regularly for a chat or a more formal meeting. Again, coworking spaces provide the perfect backdrop for such meetups.

  1. Reinforce your values

You must be clear on your company’s mission and communicate that message with every single member of your staff. Do this regularly to keep your staff focused on your goals.

There are many ways you can reach out with your company’s mission. You could use your internal communication tools to demonstrate how your work impacts your customers to keep your staff on point, for example. Videos and images are also impactful ways to achieve this and will keep remote staff focused on what’s important.

You can also demonstrate your values and show your presence with local community sponsorship. This tip comes from web app automation company Zapier, whose workforce is 100% remote. The company has sponsored developer meetups, startup weekends and donated its time to non-profit organizations. And if someone on in their workforce wants to do something similar in their city, they’ll sponsor it.

“By doing this, team members feel more like there is a local presence in their hometown,” according to Zapier.

In essence, it is important to offer your remote teams a variety of ways to communicate, collaborate and encourage your corporate values. This will help you create and build your company culture, no matter where your staff are.

About the author

Gemma Church is “the freelance writer who gets tech”. She’s a specialist freelance science writer, journalist, and blogger. Her USP is that she’s worked in the science and technology sectors she writes about, bringing a unique level of understanding and experience most writers cannot offer.

Digital Branding

Wikigains Shows 10 Ways To Use Vouchers To Encourage Repeat Business and Build a Brand

Today customers have more options online than they had ten years ago. According to WikiGains, customers’ buying pattern has changed from purchasing at their preferred physical store to visiting different online stores, comparing prices, searching for deals and discounts before adding a product to a virtual shopping cart. As a result, every online merchant, at some time or the other will be faced with the decision of offering deals, coupons, and discounts.

While offering good deals frequently can encourage repeat business and drive customer loyalty, using them haphazardly can harm your brand image. Here are 10 effective ways you can use to drive customer loyalty, conversions and acquisitions.

1. Weekly or monthly discounts

These are traditional ways to offer discounts and they are often used at the end of a week or month to meet specific business goals.

2. Cart abandonment email

A study showed that nearly 70% of online customers abandon their carts for some reason or the other. Sending a tactically-crafted abandoned cart email can encourage people to come back and complete their checkout. There are many sites like Shopify and Klaviyo that offer easy to customize abandoned cart emails.

3. Special holiday or season deals

While Cyber Monday, Black Friday, and other holiday seasons are big occasions to offer attractive discounts, you can use other opportunities throughout the year like the onset of winter, summer or autumn to share appropriate discounts and offers.

4. Prelaunch coupons

Your business may be in the prelaunch stage or you have just launched a new product. The pre-launch offers enable you to create a sense of inquisitiveness among customers regarding the product. They help in driving more traffic and turning new customers into loyal ones.

5. Minimum value to get discount

In coupons sites like Wikigains, you can find deals that require customers to spend a minimum value to get a discount. This is a good tactic to encourage customers to spend more.

6. Special discount for sharing on social media

When you start a new online store, the biggest challenge is to reach out to more people and attract customers. So, offering an incentive on every Like on Facebook or sharing on other social media platforms can be a good way to raise the visibility of your brand.

7. Refer-a-friend

The referral programs work even today because people tend to rely on a brand if it is referred by a friend or relative. Wikigains says you can use this to your advantage and encourage more referrals by offering a good discount to both – the person referring and the one being referred.

8. Welcome discount for new customers.

This is a ‘feel good offer’ that gives first-time customers a positive experience with your brand. They are likely to remember you, refer friends, and even come back again to convert into a paying customer.   

9. Create an email or subscription offer

Building an email list is extremely important for the success of online retailers. When you offer a coupon or discount in exchange for a visitor’s email address, it increases your chances of conversion. This is a win-win situation where the visitor receives a good discount and you get their email address. This can be used to create customer loyalty, build a solid relationship, or send promotional materials to them in the future.

10. Special incentives to influential people

Offering discounts to famous bloggers or celebrities that have a huge fan following can be an effective way to promote your brand. So, if a blogger writes positively about your products or a celebrity talks about your excellent service, your brand value increases tremendously.    

Wikigains.com is a voucher site that has been operating in the UK since 2012. Alex Papaconstantinou, the founder of Wikigains, and his team, have accumulated a wealth of experience in the industry as they have seen it through several ups and downs in the last few years.

Digital Branding

Crafting the Customer Journey

With the overwhelming number of online pop-ups, the “suggested” pages and events that flow through Facebook, and the autoplay video ads that start scrolling on every other website, customers are becoming more and more immune to online marketing.  At the heart of this, is not only the number of ads and extent of marketing exposure that online users are subject to, but also the generalization of it: the ad I see is the same as what you and thousands of others see, and yet, we are different people and need different things.

Introducing the customer journey.

The concept of the customer journey is to create a customised experience for the online user. Employing various site embedded in online data collection tools and specific digital marketing techniques, brands can gather data about a customer’s experience or interaction on a site or within a specific marketing campaign. These segments of information can be pieced together to target perceived personalities, and create a personalized customer journey. The end result is being able to offer a customized digital marketing exposé for the customer, which is targeted specifically to them, maximizing their online experience.

And one of the most pivotal components of this customer journey is content. Online users and customers are looking to have access to the content that they want to see and want to read.  Sometimes this is content relative to information about a business’s product or service; other times, online users are looking to educate themselves, become informed, and learn something new. And all the time, individuals are looking to be drawn in, have something that catches their attention and gain valuable insight into something they care about. As a business, creating a fruitful customer journey is about doing all of that. This is achieved by feeding into the customer the new content that you know they need, which can continue to help their journey, and build your business.  The crux of this sequence? Quality content that targets a market, customizes an experience,and builds a connection.

Online content is becoming one of the most influential and accessible ways to reach new customers and meet your ideal audience.  This only happens when it is done right and when it is done so that the customer feels as if what is available to them to access is a product or service that is created for them specifically – not simply generic content being thrown out to the entire market of online viewers.

Crafting that ideal content requires skill, persistence, and patience. It requires an understanding of marketing and human psychology and an understanding of how users respond in an online climate.  And it doesn’t require you to do it alone.

We don’t want you to do it alone: we want to help you build an exceptional business by helping you craft quality online content.  Reliable companies like Article-Writing.co can build you success from the inside out. And you’ll love what you get in return.

Protect your brand
Digital Branding

How To Use Digital Asset Management To Protect Your Brand

Protect your brand

Before getting started with the details of what digital asset management is and how it works, let’s first talk about the protection of a brand name and how important brands and trademarks are. Consumers just love brands, as a brand means something in a busy world when customers have limited time to make their purchase decisions. Finding – and sticking – with brands takes away the frustration of searching and the risk of buying an inferior product or service.

This behaviour is something we all need to pay attention to. As business owners, we have to make sure that we are doing all we can to protect our brand names because sooner or later we all realize that the backbone of our company is our trademark and our brand name.

Digital brand assess

What Can I Do To Protect My Brand?

As a business owner, we are pretty sure that you know how you have to take care of your company, the importance of delivering quality products and services to your customers, and how you have to protect your brand from any legal and copyright issues. Today’s technology makes it possible for you to share your brand assets and protect your brand by storing all your digital assets (images, videos, documents and metadata) in one central digital library. This technology is called Digital Asset Management (DAM) and this is how it helps in the protection of your brand.

What Is DAM?

DAM or Digital Asset Management is more of a business process that helps companies manage their workflows, digital rights, and permissions. This process also helps in storing, organizing, and controlling the rich media that includes multimedia content, videos, animations, pictures, and music, etc. It basically is an infrastructure that allows you to manage and control all of your digital assets. Moreover, DAM makes it easy for you to identify, analyze, locate, and then retrieve your assets.

Protect your assets

How DAM Helps In Supporting Brand Identity

How exactly does the digital asset management system help in the protection of the brand?

DAM helps marketers and business owners manage multiple assets all at the same time. Even a small business has thousands of assets to be managed for different social media platforms, partner and agency use, e-commerce and that can be a huge hassle if it’s done without any software or any process like the DAM. For example, DAM helps when your communications team needs approved images to put on social media, with files optimized so they are in the right format. Your PR agency needs to find archive video of a 10-year-old product for an upcoming article, they can search the metadata and quickly find the video they need.

With DAM, all of the distribution, archiving, and rights management is done with complete ease because you get better and improved visibility and control of your assets. DAM increases speed to market and makes sure that the right people will get the right image at the right time.

The information about your assets and their transfers are always safe, and they cannot be misused since you can schedule assets to expire on a specific date. If you need to update a file in the DAM platform, every link to that file will automatically be updated. This ensures brand control that all the values and visual integrity of a brand are retained.

Easy asset access

Why Use DAM

These are a few fundamental advantages of using DAM for your brand. The best part about digital asset management is that it is easy to use and you will understand it quickly. DAM systems can integrate with the other systems that you use today, like your CMS and CRM so they all work seamlessly.

If you genuinely want to take your business to the heights of success, then you have to invest in a DAM system and protect and grow your brand.

Digital Branding

Business Process Automation and It’s Importance

Today, when there is an ever growing and vast competition, businesses (especially the small ones) come and go. That’s why every business owner is reluctant to invest time and money in something that is not absolutely necessary or undoubtedly sure it will pay off. One of the biggest talks in a past few years was about business process automation and whether it’s worth trying.

Like in every automation process, the goal of BPA is to bring simplicity to the workflow. Even the most sophisticated process has a number of complex steps that seem pretty useless at the same time. Unfortunately, even the most unessential steps need to be done, and that is where BPA comes in. It is an innovative and hands-free approach that makes a systematization of the business processes that are critical, increasing your employee’s efficiency and thus reducing cost and saving money. That’s why professionals from Picnet IT Services with more than 15 years of experience have embraced it so quickly, aware that it will help them to continue providing real stability and strategic growth they’re known for. The benefits of BPA go far beyond the saving the time and the effort of your staff, but this is still the most valuable benefit that allows other to emerge. Let’s see how shall we?

Chinese whispers

There is nothing that can destroy a business so quickly as a lack of communication. And we’re not talking about employees holding grudges and not speaking to one another, but rather about very complex channels of communication that feel like a game of Chinese whispers. If the business is a kind of game, it certainly shouldn’t be a funny one where the laugh is on you. And this is precisely what happens. Let’s say you have a very simple task at hand – to make an add for some upcoming event. There are design and information – time, date, and location.  So, your marketing manager receives an email with information for his approval. But right after he begins to scroll down he begins to realize it’s actually an email chain where who knows how many people have made their suggestions, revisions, and edits. Naturally, he can’t make sense of it all and inevitably some of the information ends up completely wrong.  The worst thing is that no one knows where the error has occurred along the way, which makes it quite probable it will happen again. Although it seems absurd, it’s a reality in modern business – communication breakdown can prevent the execution of the simple tasks, without anyone who’ll take accountability.

An unforeseen typo

The example above clearly shows us that a large number of errors in document processing are actually user-generated. When you have to input your data manually you can make mistakes as easily as you can make a typo, but consequences can be much greater. But if you employ business process automation you can forget about manual data entry. The moment the document is in the system all the information is transferred to a digital database automatically, which provides 100 % accurate data management and indexing. So, besides saving countless hours, it is like having your personal business Grammarly which eliminates all typing mistakes that can otherwise bring some hefty fines.

On hold

Of course, avoiding user-generated error is not the only reason to employ BPA.  By letting machines do all the perpetual tasks you’re not only eliminating the chance of human error, but you’re also simplifying the lives of your employees in general. Let’s go back to our example to see what has been happening with the design aspect of the add.  After the designer has completed his work, he needs to send an image via email for approval (déjà vu, anyone?) and he needs to mark his task done on a spreadsheet that probably no one looks at. After our unfortunate marketing manager approves it he needs to pass it on to the web technician who will, in the end, upload it to the site. All these manual steps require a lot of pushing for each item, which makes it feel like you’ve put on hold only to wait for an information you’ve already known about.  The only process here that needs to be done by a human is the design itself, and the quality can suffer under the weight of numerous notifications and approvals. By routing digital files or sending out email updates, BPA will noticeably reduce the time it takes for an employee to complete his daily tasks, allowing him to concentrate on important decisions in his field and thus boost his productivity.

Your personal rulebook

As we’ve said it in the beginning, business is a kind of game, but a game with high stakes where the winner literally takes it all. That’s why you need to have operational stability, and that is precisely what BPA implements in your daily processes. It is like having the rigid rulebook of the game set by yourself, making sure not a single document is misplaced or a single step missed. You can look at it as a form of legal cheating which allows your employees to perform their tasks easily and making the game constant, dependable, and accurate.

Endgame – the conclusion

At the very end, there is always a customer. He’s the last link in your Chinese whispers and he’s not in for a laugh. BPA creates a consistency that ensures customers will receive the same level of care with every interaction. With all their specific account information ready to be pulled from the digital database any second the business of your company becomes far more user-friendly. Paper-based file management is removed, employee efficiency is increased, and top-notch service is guaranteed.

Author Bio:

Ian

Aside from primary area of interest and expertise in e-marketing, Ian could be tagged also as a passionate sports fan, nature, and photography enthusiast, always trying to keep up to date with tech innovations and development.

Digital Branding

Why Your Brand Needs SEO in 2018

SEO has got something of a bad rap in some corners in recent years. This is a wholly undeserved state of affairs. Search engine optimization is an essential aspect of contemporary web design. In a world where everyone is online all the time, and when we think of everything we need as being just a web search away, it is clearly important for any website that wants to generate significant traffic to be listed prominently in results.

But how can website owners control where they appear in Google search results? Well, it turns out that website owners actually have a lot of control over this. As you would expect, some of the metrics that Googles uses to determine results rankings are based upon organic measures. Organic measures are things like the number of other websites that link to yours; these links will happen naturally as your website grows.

How Can It Help my Brand?

SEO is an integral part of your business so keep a close eye on the online SEO tools you choose. It is also a vital resource for businesses who are looking to promote their brand. SEO is one of the most effective marketing methods out there, offering a fantastic ROI, and a guarantee of a dramatic increase in brand awareness. The more traffic that you are able to bring to your websites, the more people will become exposed to your brand and business.

If you want your brand to take over the marketplace, exposure is the key. The more consumers are exposed to your brand, the more they will think of you. It doesn’t matter what context they encounter your business in – all except the most catastrophically bad press will ultimately bounce off most businesses.

Traffic is the Lifeblood of Website

There are many different metrics that you can use to measure how healthy a website is, but the amount of traffic that it is generating is usually the best indicator. From the perspective of a business looking to maximize exposure to their brand, being able to maximize the flow of traffic to particular websites and web pages is important. This allows you to expose as many people as possible to the media and content of your choosing.

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Is It Difficult?

SEO is often thought of as “difficult”. This is because most SEO used to involve manipulating Google. Google now offers guidance on what it considers to be white-hat – or approved – SEO techniques. As a result, there are now professional businesses who will help you with your SEO marketing, such as this Search Engine Optimisation West Midlands business.

Search engine optimization is a very valuable tool for increasing awareness of your brand and spending time and money on SEO is all but guaranteed to provide excellent ROI.