Category: Local Branding

increase your sponsors with branding
Local Branding

Attain Athletic Sponsorship through Branding

Attain Athletic Sponsorship through Branding

Gaining sponsorship as an athlete is never the easiest thing to accomplish. But it’s more than worth it when you have the funding that you need in order to continue to compete regularly without worrying about finances.

With the right athletic sponsorship, you’ll have the ability to participate in every event for your sport if that’s what you desire. You will not have to worry about fees because all will be handled by the endorsements made by your sponsors. Do you intend to compete athletically on a professional level? Are you running for charity? Follow the simple steps that we share with you today to make attaining sponsorship a breeze.

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Five-Step Branding Process to Attract Athletic Sponsorship

1. Learn why companies pay to sponsor athletes – it’s always best to start at the beginning. If you learn and understand why companies sponsor athletes, it will make it much easier for you to attain sponsorship and funding. In many cases, businesses will sponsor professional athletes with the intention of associating their products and services with them. By associating their products and services with you – the successful athlete – businesses can use this connection to attract more customers from their target market. When looking for companies as potential sponsors, consider your image, your personal brand, and the types of athletes that certain companies usually sponsor. If you fit their typical target, then by all means contact them to find out if sponsorship is possible.

2. Build a fan base – if you are a runner – as an example – and you show up for a race after race and even finish with decent times, there’s no guarantee that anyone would consider themselves your fans. You have to cultivate a fan base and build an audience. Media coverage is a great way to create fans. Social media is an excellent way to connect with people that are interested in what you do. Tap into all of these areas and build a rabid fan base of happy followers!

3. Evaluate potential sponsorships – as an athlete, you may pick and choose potential sponsorships. Choose sponsors in accordance with your values and remember that there is more to sponsorships than money. Plus, picking the right partners will help you gain more attention in the limelight. Make sure to choose sponsors that deliver additional exposure as well as sponsorship money.

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4. Find the right points of contact – as you research potential companies to sponsor you, keep everyone in mind. Do not dismiss small businesses or local organizations. Your local audience is definitely your target market and finding local sponsors will be a lot easier than finding them on the national level. Locating the correct points of contact at these organizations doesn’t need to be difficult. Find somebody currently sponsored by the company and ask for their help.

5. Initiating contact – now that you’ve developed an audience and found the ideal sponsors, it’s time to initiate contact. When reaching out to your initial contact, send this person a proposal. Make it short and sweet and shoot for 50 to 100 words. This should be long enough to get your point across without being too long and wordy.

Use this information to attain athletic sponsorship through branding.

Local Branding

Checklist Items to Take Care of Before Moving into Your New Home

You’ve been pre-approved for a new mortgage, you’ve shopped for your dream home, and your offer was accepted. You’re about to close on your new home, and you could not be more excited. You’re currently making list after list of all that requires your attention, and it’s only getting longer with each passing day. Packing, tracking down movers, scheduling painters and other contractors if needed, and so much more goes onto that growing list each day, and you’ve forgotten about hiring a local pest control company until now. It’s imperative you do so, but so are the other items on this list of things to do before you move into your new home.

Hire Pest Control

Whether your house was empty sitting on the market for months or occupied by a lovely family in need of a new home, you’ll want to call for pest control services. It’s the only way you can be confident the bugs, pests, and other unwanted creatures that created a home in your home are handled immediately. Call now to schedule an appointment prior to moving in. It’s easier to have them come in an spray for unwanted bugs prior to moving all your belongings into the house.

Change the Locks

Now that the house is officially yours, it’s time to change the locks. You have no idea how many people have the key to your front door, so now is a good time to ensure you’re in control of that. Change all the locks in the house to be sure no one is able to let themselves in a whim. You want to at least make them work for it if they’re planning on engaging in criminal activity in your new home. That, of course, is just realtor humor.

Change the Alarm Codes

You’ll need the old codes from the previous owners, and you’ll want to change those immediately. The worst thing you can do other than allowing strangers to use their keys to walk into your home is allowing them to walk in and turn the alarm off on their own. You should make sure all codes, including the one that opens the garage, are changed the moment you move in your new home. This is your home now, and it needs to reflect that when you set the alarm.

Clean Up

Now that you own this house, hire a cleaning company to come in and make it your own. The prior owners were probably very clean people, but you want a deep clean to get their hair out of the carpets and their germs off your new toilets. A professional cleaning company can take your house from clean to spotless before you move in and call it your own.

Now is the time to check on all the things you must do before you move into your new home, and we can help you do that with this list of to-dos. It’s not always fun to add to the list, but it’s always enjoyable to cross things off the list with a sense of accomplishment.

Wedding planner
Local Branding

Effective Wedding Planner Marketing Strategies

It’s a great time to become a professional wedding planner. Statistics recently gathered in 2012 show us that the average income for a wedding planner is more than $45,000, which is well above the national average. And 10 year projections demonstrate that industry will grow by 33%.

Why Become A Professional Wedding Planner

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On average, most wedding planners get into this industry by working for a larger firm. Some self-starters jump into this occupation and immediately go into business for themselves. No matter which situation you find yourself in, building your new unique brand is necessary so as to create an excellent reputation while building your own brand.

If you are just getting started in this industry, using effective marketing strategies will help develop your brand and create name recognition that will eventually lead to bigger and better clients.

Let’s look at some of our favorite wedding planner marketing strategies right now.

Wedding planner

Making a Connection with Your Target Audience

In an effort to have success in business, you must figure out your target audience. And once this information is discovered, you can then create a focused marketing plan that will help you reach these individuals.

Thankfully, as a wedding planner, discovering your target audience is very easy. It’s probably easier than any other business model. Connect with your audience and use proper strategies to build your brand

So who is your target audience? For the most part, your target market is women in their 20s and 30s. And as you can probably figure out, these women have yet to be married.

Since your target audience is relatively young, it’s easy to find them online. Social media is a great place to build a wedding planner platform.

Sure, you can have success using traditional marketing methods. But those methods are often very expensive. Most likely, when first starting out, you will not have a huge marketing budget at your disposal. So going the social media route makes the most sense for a number of different reasons.

Economical ways to get your message in front of your target audience includes building platforms on Twitter, Facebook, and especially Pinterest and Instagram. Utilizing these platforms is the cost-effective way to build your online brand and connect with your target market.

Content marketing

Use High Quality Content to Build Your Online Brand

Besides relationship building through social media, disseminating high quality content is another powerful way to build your online brand. And if you create the bulk of the content yourself, you’ll put in sweat equity without needing a large content budget.

Content market is the ideal way to expand your reach even further. And not only that, when you share high-quality content with your target audience, you will establish credibility and authority in the wedding planner niche. This goes a long way to converting potential prospects into paying customers.

Are you unsure of the type of content to create with the aim of building your online brand? We found an excellent example of the perfect wedding planner’s blog. You can check it out by visiting the blog  of San Diego wedding planner Amy June.

Conclusion

Getting into the wedding planning business is a great way to develop a healthy financial future. Use the strategies presented today to help effectively market your wedding planner business online.

Local Branding

Small Business Owners Face Numerous Decisions Daily

Two attractive young people discussing business behind the counter of their deli

As a small business owner, you face numerous decisions daily. One of the big ones is how you plan to market your business online; will you develop an in-house team or hire a digital marketing agency? Although there are reasons for both approaches, most small businesses benefit from hiring a digital marketing agency. The following are a few of the advantages that approach offers that should be considered before you create a digital marketing plan for your business.

 

No Training Required

Building an in-house team to handle your digital marketing needs takes a lot of time and effort. You must hire and train the staff, then help them stay on top of a constantly changing digital environment. Digital marketers are in high demand, so good digital people are likely to get a better offer elsewhere. High turnover forces you to hire and train people repeatedly, frequently leaving you without a skilled digital marketer. By working with a marketing agency, you have access to qualified people without the need to train them. The marketing agency manages their staff and makes sure they are trained and up-to-date in the field.

 

You Save Money

People frequently think that hiring a digital marketing agency is more expensive than hiring someone in-house. However, if you have in-house employees handling digital marketing, you will have all the added expenses of additional employees, such as payroll taxes, salaries, and benefits. On top of that, your digital marketing team needs a budget for trying new tactics or buying ads. For most small businesses, it is more efficient and less expense to hire an outside agency for digital marketing.

 

Expertise

A digital marketing agency has the expertise needed to market your business effectively. Most small businesses can only afford to hire one or two employees for in-house digital marketing, which means you are likely to have less specialized people. By working with an outside agency, you have access to a whole team of experts and specialists who have experience working on digital marketing campaigns and are constantly learning and improving in their specific areas of expertise.

 

Availability

In-house digital marketing can create a bottleneck in your company because they handle large amounts of intellectual property and often become overloaded. This causes problems when you have tasks that need to get done, but your digital marketer is not available. Vacation, sick days, and employee turnover make the problem worse because your digital marketing employees are out of the office or still in training, resulting in an increasing buildup of tasks. A digital marketing agency is available when you need them and keeps your digital marketing on track.

 

Outrank Your Competitors

An experienced digital marketing agency like Premier Detroit SEO helps your company outperform your competitors online. An outside agency has the expertise to develop a comprehensive online marketing plan so you can rank higher on search engine results, improve online exposure, and drive more people to your website. They keep track of changes to search engine algorithms and constantly fine tune your site to make sure your online presence stays strong.

Even if you have a brick and mortar establishment, you need to get online. The first step is a website, which most people have. The next step is to make your products and services easily accessible from anywhere. If you’re hesitant about selling products by way of the internet, you shouldn’t be. Many online tools are available to help you take the hassle out of eCommerce. Inventory management software tracks orders, sales, and inventory so that you don’t have to. So, bring your entire business to the web today.

Choosing the digital marketing method for your business is a personal decision. Each business has its own set of needs and may benefit more from one approach or the other. For most small businesses, working with a digital marketing agency gives them significant advantages over hiring an in-house staff. Choosing a marketing agency with experience in your field provides you with a team of experts working on your behalf to optimize your online presence. That kind of advantage makes a vast difference for your business.