Ecommerce branding
Digital Branding

3 Steps To Branding Your New E-Commerce Business

There is no doubt to the fact that we are currently living in the digital era because right now if you look around, you will see that most industries and businesses are getting digitized as products are not only shown and described online but sold there as well. All of this is justifiable because the number of customers you can get to your local store is nothing as compared to the quantity that you can get online. Now everyone has a phone and almost everyone is using the internet, instead of going door to door to sell your products and services, wouldn’t it be better to use the internet and reach out to the masses that too without any physical efforts? Going online is one wise choice to make so long as you  pay attention to e-commerce branding concepts.

Now, if you are someone who just recently started your e-commerce business and if you want to know how to establish your brand and then promote it then, yes, you are at the right place, reading the right content. You see, you might be selling the best quality products and your services can be extremely amazing but if you aren’t visible to your audience, there’s no point to be on the internet in the first place. Long story short, your visibility is all that matters and that should matter.

Tips For E-Commerce Branding

Here are a few tips that can come in handy to you for branding your e-commerce business:

Select your logo carefully

1- Creating a brand identity

It is but very obvious that to start with the branding process, you first need to create a brand identity for your business which means that the first thing you need to do is to get a logo. Not just any logo will do; in fact, you need to make a proper investment on your logo and hire a professional because your logo will be representing your e-commerce store so make sure to take logo selection seriously. Once you are done with the logo, you then need to focus on your branding guide which includes the color palette you have to follow, the typography, and the style that you will always be following.

2- The story of your brand

People love it when they get to hear the story behind a brand. You need to create a story for your brand too and make your audience hear that story out. From your core values to your missions and goals, you need to mention each and everything in your story. Above all of it, you need to tell and show people that they matter to you and you are there to make an improvement in their lives.

Develop a social media presence

3- Get your hands on social media

Yes, having an e-commerce website of your own is imperative, but what’s more important is the fact that you need to be on social media platforms. You see, right now, every single individual is using social media. Facebook, Instagram, and Twitter are a few most important platforms to be on because believe it or not, you can make millions of customers just by being on these sites. Long story short, you cannot just overlook the fact that social media is supposed to be a part of your business and you need separate marketing strategies too for being successful there.

Conclusion

These are some of the steps to e-commerce branding that you need to follow in order to be successful. So, use the tips we just gave and make sure to give the best of your efforts to your business if you really want it to reach new heights of success.

Local BrandingUncategorized

How to Make a Living Abroad

Living abroad is never easy, and adjusting to this situation takes a lot of effort. You’re far away from home and nowhere close to people who can give you comfort, strength, and support, and that can turn out to be rather scary. Another problem you may face is trying to make a living, which is quite hard no matter where you are and what kind of work you did back home. Today, people change careers more easily than ever, and you need to be adaptable in order to survive, so if you too are starting to live in a foreign country and don’t know how to survive financially, here are a few suggestions that might give you inspiration.

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Become a freelancer

In this day and age, it doesn’t really matter who you are, where you’re coming from and what you do – as long as you have a computer and a connection to the Internet, you can make a living by freelancing. This is a great opportunity for anyone who’s just moved to a new country and can’t find work, and it’s even better if you have some experience too.

Freelancing will give you a chance to travel the world and have lots of different experiences, but also allow you to make a decent living. Still, be sure to explore all the details of freelancing in a foreign country – especially the legal boundaries that may or may not apply – before you actually start doing it, just to make sure nothing bad happens.

Become a writer

Being a writer is one of the best jobs in the world, but it’s one of those things that don’t feel like hard work even though they actually are. If you want to become a good writer, you need to invest time into getting there – reading, practicing, editing your own work, etc.

The reason why writing is so great for all those people moving to a foreign country is that they can do that wherever they are. Whether you’re a content writer, a journalist, a poet or a fiction writer, all you need is a computer, and you’re good to go. So, if you’re struggling with a career abroad, take this idea into consideration, and you’ll surely find a way to make a living by writing.

 

Become a teacher

This is another amazing idea for all those creative people out there who are good with words but are struggling to find work. If English is your native language, you’ll surely be able to work as an English teacher anywhere in the world, from South America to Asia, and you often won’t need any qualifications at all. You can even turn this into a full-time position, especially if you’re in Hong Kong, for instance, so consider joining the professional Monkey Tree ESL team, and you might be on the road towards finding work in no time at all.

People who speak English fluently aren’t the only ones who can start teaching – on the contrary, being fluent in languages like Japanese, French or Arabic can be more than helpful in certain parts of the world. This means you’re different from all those English teachers and can give the local community something special, and that means you’ll find work easily.

 

Become an au pair

If you love children and don’t mind living in someone else’s home, this is the perfect job for you. Most people aren’t aware that au pairs can earn a considerable amount of money in certain countries, not to mention free board and food. This experience will also help you work on your language skills, especially if you’re taking care of younger kids.

If you’ve never done this in your life, don’t worry – au pairs don’t need any particular skills or previous experience, although having some could only benefit you and help you make even more money. What’s also great is that you’ll probably get the weekends off, which means you’ll be free to explore the country you’re living in and enjoy all of its beauties.

 

Living abroad is a challenge, but if you get a great job, it doesn’t have to be too hard, so just find something you like and enjoy the next chapter of your life.

Digital Branding

A Guide to Marketing your CBD Business on the Web

One of the fastest industry growths seen in 2018 is CBD. With sales up and more and more people recognizing the benefits of CBD, it has well surpassed $500 million in revenue.

However, with such growth trends come competition. There are many who are trying to corner the market and take advantage of the fast growth of CBD companies. Thanks to online marketing, more and more customers who are seeking organic products are searching out and buying CBD products daily, and those numbers are continuing to rise.

There are a variety of methods in which businesses are using to grow their CBD online businesses. Here, we’ll show you how you too can market your CBD business online and improve your return on investment as well as your leads and customers.

Social Marketing and SEO

No marketing plan is complete without a focus on social media and SEO according to Greens Canna Care. Everyone who’s anyone is on some form of social media today. If you’re trying to improve your website traffic, you’ll want to have a steady social media presence.

There are a variety of social media platforms to consider. However, you only have to focus on the larger ones in order to gain more traffic. If you’re seeking a great ROI, be sure that you’re using these social media platforms for your benefit.

Instagram

With well over 400 million active users on a daily basis, it’s easier than ever to utilize such a platform to improve the traffic flow to your website.

It’s not difficult to grow a following on Instagram and you will just have to make sure that you’re including plenty of good content and value. The traffic flow will increase dramatically and you’ll gain a lot of new followers.

Automation

Everyone knows that automation is a great way to improve growth. This allows you to continue on something else while you’re improving your traffic flow to your CBD website.

Many of these tools have schedulers for posts as well as auto correct and other special deals that will allow you to streamline your work while still getting more traffic. Instagram includes the following automation tools:

  • Combin
  • Hootsuite
  • Gramto
  • Use Your Hashtags

Include at least 15 to 20 hashtags in your posts as keywords. This way, you’ll be targeting the right audience. Many hashtags that work well would include:

#CBD Coffee, #CBD tincture, # CBD, #CBD Skin Care, #CBD online, #CBD oil, #CBD Vape, #CBD benefits, #CBD Crystal,

#CBD Love, #CBD for dogs, #CBDU, #CBD for pets, #CBD life, #CBD gummies, #CBD heals, #CBD deals, the list is endless and you’ll find many great ideas if you just sit and think about them for a few moments.

Your profile for all of the social media platforms should also contain a full description of the CBD business as well as links so that potential customers can go directly to your site. This way, you’ll have more traffic flow. Be sure to include the hashtags in all of your posts as well.

Digital Branding

All You Need to Know about Link Wheel

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All website owners want their site to have high visibility in search results and a steady influx of traffic. They mostly employ services of a search engine optimisation agency to achieve these goals. Creating a link wheel is an effective SEO strategy that enables you to promote your website, get backlinks and add a substantial amount of traffic coming toward your site. Let us first discuss what exactly is a link wheel and then we will talk about creating a link wheel and does it really work.

What is a Link Wheel?

In order to get better visibility, your site has to have a good page rank. You may achieve a good page rank by having a considerable number of links that lead to your website. SEO techniques that we apply indirectly to our site are called offsite techniques. Link wheel is primarily an offsite SEO technique. You create a number of sites, or ‘web 2.0 properties’, which are simply pages hosted on well-known sites. Then you link them in such a way that one site is linked to the other. These links must eventually lead to the site that actually needs promotion. This link pattern forms a ‘wheel’, such that every site is linked to the one next to it and eventually to the main site to be promoted. In this scenario, the ‘web 2.0 properties’ make up the ‘rim’ and your site is the center of the wheel where each link coming to it is a ‘spoke’.

How Do You Create a Link Wheel?

In order to create a link wheel, first, you need to create a dozen or so mini-sites or blogs. You can create your page on sites like Hubpages, WordPress, Tumblr, and so on. On each of these mini-sites, you will have to create some original and creative content, using appropriate keywords placed strategically throughout the content. Now, each of these mini-sites contains a link to another mini-site and a link to your money site, hence completing the link wheel.

Do They Work?

Now that you know what is a link wheel and have a basic idea of how to create one, you might want to understand if all the efforts are worth it. The truth is, some might work and some won’t. However, if you know what you are doing, then your link wheel will surely enhance your page rank.

Is it Black Hat or White Hat?

This is becoming an increasingly controversial subject as link wheels are being discussed on many sites, blogs, and forums. The omnipresence of positive reviews by people makes them assume it to be ethical rather than Black Hat. In my opinion, link wheels are somewhere in-between and have the potential of being either Black or White Hat, depending on the purpose and method used.

Link wheels aren’t completely ethical. Though Google’s guidelines do not mention them specifically, yet they do state that anything done with the purpose of hoodwinking the crawler and manipulating the PageRank, i.e. performing an action with the purpose of getting a better rank than for the benefit of your visitors, is against their rules and may have an unfavorable effect on your rankings. Link wheels can be completely Black Hat, if you use automated programs to create articles and interlinked wheels, RSS directories etc. On the other hand, if you pick good web 2.0 sites, write engaging content and promote it on social media channels, it will not only bring you traffic and good ranking but will also improve your sales.

Digital Branding

How to Create Your Own Brand on Amazon

How would you like to open an Amazon store filled with products bearing your own brand labels? The thought is literally intoxicating because you know that Amazon is the world’s largest consumer marketplace and the ultimate place to find the greatest number of consumers interested in what you have to sell. If you are sincerely contemplating opening an Amazon storefront, the following information can serve as a guide to why you would want to sell your own brand, private label products and then how to go about ensuring maximum profits. After all, that’s what it’s all about, isn’t it? You want to make money and lots of it. Here is how it’s done.

Why You Want Your Own Brand

The very first step is to fully understand and appreciate the benefits of selling your own brand products. Sometimes referred to as private label products, these are simply products manufactured by a company and sold to you generically without a label. However, you don’t want to list generic products because consumers expect to buy them at rock bottom prices.

This is why you want to create your own brand so that you can build that brand and price your inventory accordingly as your brand becomes well-established. In other words, you don’t need to manufacture your own merchandise, you just need to build a brand with products manufactured by companies of your choice.

What New Merchants Should Know About FBA Benefits

At this point, it would be in your best interest to understand the benefits of letting Amazon fulfill your orders. Referred to as FBA listings, these products are housed in Amazon warehouses and all orders are fulfilled by Amazon, hence the FBA listing. The major benefits include warehousing and fulfillment. You don’t need to operate a large warehouse and you don’t need to pull orders, pack or ship any products. The best benefit of all is that FBA products are eligible for Prime free shipping which is a huge perk on the customer end.

Unfortunately, you should also know that mistakes can happen and sometimes those mistakes can be costly to a merchant’s bottom line. Many times Amazon owes their merchants money over mismanaged orders, improper stocking or even for products damaged in the warehouse or in shipping. If you want to minimize losses, you might want to consider software like AMZRefund that can help you track any Amazon errors which are affecting your bottom line.

Find Your Niche

This might be one of the most difficult aspects of opening an Amazon storefront unless you know exactly what market you’d like to enter. Consumer goods come in all categories from electronics to pet foods and everything in between. If you don’t know exactly what you’d like to list, it’s imperative that you know which products are hot so that you can find your niche. Much is written on finding a profitable niche and there is an actual science to it from researching to finetuning your sales marketing approach. Expect to spend a good deal of time with this step of your journey unless you have a passion you’d like to pursue.

Sourcing Products & Own Brand Labeling

This is another step which may take some time and research. Check out sites like Alibaba that list suppliers from all around the globe. Many manufacturers specialize in the private label ‘generic’ products and it’s up to you to choose the manufacturer that offers what you are looking for. Remember, a niche isn’t everything when sourcing suppliers and manufacturers because consumers are looking for the highest quality at the lowest cost.

Many new merchants look overseas for manufacturers because their cost is lower but the quality isn’t always inferior. Once you’ve found a supplier, it’s time to create your brand, design your labels and then work with a labeling company to produce your own brand private labels. If you find the right labeling company, they can also assist you with graphic design including eye-catching logos that will help build your brand.

Last But Not Least – It’s Time to List Your Products!

Once you have gone through all the above steps to creating and selling your own brand products on Amazon, it’s time to create a merchant account and start listing your products. Here is where you’ll find another benefit of FBA listings because you are not limited by the amount of merchandise you can warehouse.

Amazon will warehouse your products and fulfill orders so that you can continue working on building your brand and growing your inventory. This is just a snapshot of what it takes to build your own brand on Amazon but once you’ve caught the fever, there’s no end to what you can do or obtain. It’s not a cliché because as an own brand Amazon seller, the sky really is the limit. See for yourself.

Local Branding

How to Design a Retail Store That Attracts Customers

Designing an interior for a retail store is all about psychology. You see, it’s not just about putting all of your inventory on display, it’s also about the way you display accent pieces, push slow-moving products, and guide the shopper on their journey through your store in general. One wrong design choice and you can lose their interest and force them out the way they came, so all the more reason to employ the best practices in the field to keep them inside and inspire them to make a positive decision.

From the first thing they encounter at the front door, to the pathways that permeate your store, all the way to focal points and speed bumps to make them hang out in a particular section, there’s plenty that goes into organizing a retail store interior. Let’s take a look at the best practices in the industry that will attract shoppers.

Mind the decompression zone

Greeting your customers with amazing products and promotions as soon as they walk in might seem like the sensible thing to do – after all, you want to grab their attention before they’ve had the chance to reconsider. However, over the years this has proven not to be the case. In fact, what you should do is give your customers some space.

Also known as the “decompression zone”, the first ten to fifteen feet of space serve the purpose of acclimating your visitors to your interior, which means that the majority of products displayed here tend to get overlooked. Shoppers will notice other features such as lighting, colors, fixtures, and advertisements in order to gain a perception of your brand. With that in mind, it’s essential that you allow them to breathe and form a positive opinion, so refrain from putting products here.

Put your best offer to the right

Upon entering, 90% of customers will turn to the right without even realizing. This inadvertent decision creates an amazing opportunity for you to design this area for maximum impact and engagement, so be sure to put your best-performing products here. Also known as the “power wall”, the first wall they encounter will serve a distinct purpose of grabbing their attention, and even making a quick sale. Most importantly, it will inspire them to peruse the rest of your store.

Keep in mind that you don’t need to clutter the wall with all of your top-selling merchandise. Instead, devise a theme that will appeal to your customers, such as a wall with high-demand products, or a wall with discounts. You can even combine the products with brand messages in order influence their decision-making process through the power of storytelling.

Offer Quick Checkout Options

Many store owners now offer state of the art point of sale systems to aid the customer with faster self-checkout. According to TopPOSSystem.Com, retail stores that changed their design to include point of sale system saw a sales increase of 25%. 

Design shelving and displays with functionality in mind

Functionality is the key to effective store design, as the products you display should not only be within easy reach, but should also be stored safely and preferably without cluttering the interior or making perusing a cumbersome chore. Needless to say, this is a delicate process in which you will need to experiment with different shelving options to suit your needs.

Once you have measured the amount of space you have available for your merchandise, you can research the types of industrial storage shelving in order to find the best storage solution for your layout and the amount of space you have to work with. Be sure to use industrial-grade shelving for all cumbersome items that need to be stored in a safe way with no risk of falling on the unsuspecting customers.

Guide your shoppers on a journey

The modern shopper wants and needs to be guided on their shopping journey. If you don’t carve a path for them through your store, they’re either going to miss out on some of your amazing products, or they’re going to get confused and walk away. Needless to say, you can’t let this happen if you want to make a sale, and more importantly, generate repeat customers.

To achieve these goals, you can start by placing furniture, ads, road signs, as well as racks and displays to help your customer navigate the maze of merchandise and devote their full attention to every aisle. Provided that the path has started at the wall to the right, you want to guide your customers along the racks to the back of the store, and then counterclockwise along the left side and towards the exit. However, this doesn’t mean that you shouldn’t position strategic focal points throughout and even “speed bumps” that will make the slow down and stay engaged.

Emphasize personal space and comfort

There is an interesting phenomenon in the retail industry, popularly known as the “butt-brush effect”. In essence, people do not want to brush their respective derrieres with other customers, and they will even refrain from venturing into certain parts of the store if they think that these space is too narrow for comfort. This common design mistake will leave the area deserted and the merchandise within, unsold.

To prevent losing money on this simple design tweak, just make sure to put your customers’ comfort first. Broaden the aisles, declutter the racks and shelves, and create plenty of floor space to prevent the dreaded “butt-brushing”. This might be a difficult task, especially if you have plenty of merchandise on your hands, but it will nonetheless prove essential for the overall customer experience in your store.

The contemporary retail store design aims to simplify the shopping journey, influence the decision-making process in a positive way, and generate recurring business for your brand. Use these essential design tips to appeal to the modern customer and take your retail store to new levels of success.

Legal Branding

The Importance of Branding in the Financial Sector

Considering the fact that the financial industry goes back to ancient civilization, branding is a new concept which has become crucial for success in todays modern world. If you watch old TV shows and movies, you will know the concept of the frontier banker. There used to be just one bank in town, which would be a solid looking building with heavy bars on the windows, and you could go there to simply borrow or deposit money. The bank was always busy as it had no competition.

Today, times have changed considerably as we are surrounded by a wide array of financial institutions, both online and traditional bricks and mortar. There is fierce competition for customers, and institutions have to make an effort on multiple fronts for attracting and retaining customers. They now have to invest heavily in advertising, offering new products and services, while also adding new technology to improve efficiency.

But, where is the brand building? If no one knows who you are, they will not pay attention to your products and services. Your bank will not look any more different from the next one. A brand serves as the identity of the financial institution and represents its values, personality and traits. It distinguishes your business from others, because strong brands are captivating, likeable, memorable and relatable. A strong brand provides you with greater control over your bank’s future because it gives you the power to communicate with your peers, customers and the public.

We spoke with Katherine Rose a branding expert in the financial industry, about some of the ways branding is paramount to the industry, fresh from her latest campaign for logbook loans online lender elogbookloan.uk.

There are a number of ways that effective branding can help in the financial sector:

A strong brand gives you a competitive edge

With a strong brand, a business can create a strong emotional connection with its customers, whether they are individuals or commercial organizations. More than the products and services that are offered by a financial institution, the brand is their reputation, their promise. Not only does it resonate with people, it also helps you become recognizable instantly. When customers see your brand and listen to your message, it becomes easier for them to choose you. This makes a business less vulnerable to competitors.

A strong brand helps to build trust

When it comes to matters of money, trust is vital. Strong brands are perceived by customers as higher value and lower risk. This strengthens a business’s bargaining power when they are dealing with potential partners and vendors. It is also helpful in reducing turnover, fueling employee pride and also attracting top talent.

A strong brand can ease financial pressures

Organizations in the financial sector are also businesses. In fact, they are highly regulated businesses. Increasing regulation, changing tax policies and the need to find new revenue sources and cut costs have made uncertain times for businesses in the financial industry. These risks can be mitigated by a strong brand with goodwill that boosts actual company value and customer loyalty.

A strong brand directly speaks to your customers

Today’s world has become content driven, which means that everyone can now be regarded as an empowered decision-maker. Strong brands can support this fact because they position themselves as useful resources, not just purveyors of products or services. This can be immensely helpful in building customer confidence and trust.

A strong brand can mitigate the pressure of mergers and acquisitions

Due to the numerous benefits that a strong brand can offer, financial institutions that wish to stay independent can protect themselves from unwanted takeovers. A strong brand increases the negotiating power of any financial organization that wishes to merge with or acquire others.

These are just some of the prominent benefits that branding can give a business in the financial sector.

Local Branding

The Definitive Guide To Getting Your Commercial Pilot License

Getting a commercial pilot license is quite essential if you are looking to begin a career as a pilot. But first, you need to understand what a commercial pilot is and what they do.

So many people make the mistake of considering every commercial pilot as an airline pilot. While an airline pilot can be considered as a commercial pilot, not every commercial pilot can be considered as an airline pilot.

There are many opportunities laid out for commercial pilots. A commercial pilot can be a tour pilot, cargo pilot, corporate pilot, or even a pilot flying for the government. In fact, there are commercial pilots that are Certified Flight Instructors (CFI). They can also be ferry pilots, backcountry pilots, or glider tow pilots.

Basically, a commercial pilot is someone who is certified by the FAA to legally charge people for flying services. An airline pilot, on the other hand, flies for an airline or a regularly scheduled carrier.

A person with a commercial pilot license can fly for anyone and charge money. However, if you want to start flying for an airline, thereby becoming an airline pilot, you will have to meet some additional requirements, such as obtaining the Airline Transport Certificate and working for some certified operator before being able to charge money.

Generally, commercial pilots are tasked with the responsibility of flying an aircraft. However, they have other job duties including, air traffic control communications, controlling and operating the plane, navigating the aircraft, ensuring that the plane is well-balanced, and monitoring gauges.

Career Essentials

  • Degree Level – To get your commercial pilot license and become a commercial pilot, you don’t necessarily need a degree. However, there are some airlines and employers who may require that you have at least two years of college or a bachelor’s degree.
  • Experience – To be considered as a commercial airline pilot, you must be at least 21 years of age. And you must have logged at least 1,500 hours of flight time.
  • Key Skills – You must have good communication skills, great health, and an excellent vision. Your aeronautical knowledge must be sound too.
  • Licensure and Certification – You must pass the practical test for licensing, which is usually set up by the Federal Aviation Administration (FAA). Certification is needed in order to work for commercial carriers. You also need to have logged at least 250 hours of flight time.

How Exactly Do I Get My Commercial Pilot License?

Assuming you have no flying experience, which is usually the case for most prospective pilots, you need to take the steps below in order to fully become a commercial pilot and also have your commercial pilot license.

  • The first thing you’ll need to do is earn your Private Pilot License, otherwise known as PPL. It is the first step and it provides you with the freedom to fly a single-engine aircraft under the Visual Flight Rules (VFR).
  • The next step involves earning your Instrument Rating (IFR), also known as Instrument Flight Rules. With the IFR, you’ll have the ability to fly in bad weather.
  • Once you are through with that, you’ll move on to the Multi-Engine rating. With this, you’ll be able to fly multi-engine aircrafts.

To begin the next step, you must be at least 18 years old, and you must also hold a 2nd Class Medical Certificate. If you meet this requirement, you can go on to:

  • Acquire your Commercial Pilot Licenses, otherwise known as CPL. You’ll need to have logged at least 250 hours of flying time, take your written FAA exam, and pass your FAA check-ride. The 250 hours of logged flight time needs to include fifty hours cross-country and 100 hours as a Pilot in Command (PIC).

When you’re done with your CPL, you can now build hours towards attaining your ATP in order to become a CFI. Becoming a CFI usually requires that you take additional steps.

If you plan to work as a commercial airline captain in the United States, you’ll need to build 1,500 hours of flight time. And working as a CFI is one of the best ways to build more hours toward that goal.

Additionally, before you can be allowed to fly commercial passenger aircrafts, you’ll need an ATP license. And to get the Airline Transport Pilot license, you’ll need to have logged 1,500 hours of flight time. One of the better options for getting licensed to fly and begin applying for positions is to attend a commercial airline pilot flight school like AeroGuard Flight Training Center or another elite program in the USA.

Conclusion

That’s all to getting a commercial pilot license. All you have to do is engage in pilot trainings, such as maintenance, maneuvering, and communications, log 250 hours of flight time, and pass the FAA practical tests, which would involve a number of operational tasks, exhibition of your flying skills, and your ability to meet industry standards.

You’ll also need to pass a written test, which you’ll use to demonstrate how knowledgeable you are concerning the regulations, navigation, and safety of aircrafts.

Local Branding

Office Design: What Does It Say about Your Brand?

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Stretched thin between trying to stay above the surface and deciding on the right marketing approach for their products or services, not many startup owners have time to consider what their office design says about their brand. However, when it comes to the appearance of the office, there’s rarely a second chance. The moment a new client or potential partner walks into your place of business, the impression they get directly translates to you as an organization. The question, however, remains whether you are making the desired impression?

More than meets the eye

At this point, you need to clearly define what message do you want your office to send about your brand. Would it be a statement of a strong and energetic enterprise? Is there an element of clockwork precision, planning, and organization? Does the place look like it attracts goal-achievers? Perhaps the target clientele is family-oriented, so you want to stress your origins as a family-run business. When considering the details of your office design, you need to account for every inch of your space, as all those details reflect your brand’s values, culture, and core beliefs.

Entrance

Before visitors even enter your place of business, it’s important they have a prelude of what they’re going to see. The entryway, together with the company parking, walkways, and landscaping needs to be clean and inviting, but also to reflect the seasonal mood and festivities. Add decorative items to make it more welcoming. When coming for the first time, people don’t know what to expect, and if the entry area is poorly maintained, the initial tone would be a wrong one.

Reception area

As new clients step into your reception/waiting area, the first thing they’ll notice is its appearance. If you want to impose a serious no-nonsense tone, opt for a dark hardwood desk and chairs. However, if you accent them with bright colours, you automatically infuse the setup with a sense of humour, making the whole place warm and welcoming. On the other hand, bright coloured furniture and wall treatments will paint your company’s portrait as vibrant and lively. On top of it, the kind of furniture, colours, and logo display have a big role in perceiving your business as more or less successful.

Traditional or open plan?

A traditional arrangement with private offices and cubicles always convey an image of privacy and confidentiality. While in creative industries this might be perceived as unwelcoming and unimaginative, it suits perfectly for insurance, financial, and security business niches. An open plan is more suited for companies that want to emphasize their flexibility, cooperative values, and sharing which they aim to invest in their business. If you are not sure which approach to use, consult a construction company which specializes in design and construction of commercial developments with aesthetically appealing outcomes aimed at maximizing your returns.

Exterior

The way your office looks from the outside is just as important as its interior design. Current trends for exterior facades propose the use of lightweight aluminium cladding, comprised of a fire-resistant core with non-combustible minerals sandwiched between two aluminium sheets. In addition to meeting rigorous safety standards, the use of aluminium composite panels is also cost-effective and low-maintenance, and with a practically unlimited colour range that is available today, you can easily incorporate it into your brand identity.

Transitions and lights

The way one space flows into another makes a big difference in how your business is perceived. When a visitor to your space is met with a glass door, they subconsciously see transparency as one of your core values. The more they are able to see your business in action the more they are likely to trust you with their money. The lighting also plays an important role. An office that offers bright, but layered and non-invasive lighting brings on liveliness but also a degree of sophistication.

Office greenery

In order to present their business as environmentally conscious, many offices bring the outdoors inside by resorting to living walls, water features, skylights, and other elements that create an atmosphere of growth and natural cycles. In a simple variant, you can add greenery to your office by choosing office plants which apart from purifying the air, reduce stress and absenteeism. Succulents, for example, are perfect for office environments as they thrive in dry areas, which means their leaves won’t wither in case someone forgets to water them two days in a row.

The way you design your office interior not only advertises the inner culture of your company but also affects how your brand is seen among many others. For your employees, the office design can increase their productivity and efficiency, while for your clients, a positive impression of your space will reinforce their faith in your brand and organization.