The traditional career path is a road less traveled in today’s digital age. The rise of entrepreneurs and the COVID pandemic has changed how professionals view business. Having a marketable idea and launching a business may prove more profitable, and stable, than the normal 9-to-5 grind.
However, starting an at-home business and becoming a successful entrepreneur is a bit more challenging than it may seem. One of the most important elements to a successful business is branding.
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Branding covers the must-haves in business, especially for entrepreneurs launching a business idea from the kitchen table or home office. Your business’ name, logo, colors, vision, mission, and marketing message are all part of strong branding.
From ecommerce to mobile apps, branding is all about how to start online business from home. To help, we compiled a few essential branding tips at-home entrepreneurs may find valuable. Let’s dive in!
1. Ensure Your Brand Has A Market
Brands are only as strong as their target market. This means that you will need to identify your target market and ensure the market will want to purchase your product and/or service.
Did you know that the top reason startups fail is no market need? You may have a great business idea, but if there is no market to sell to, it doesn’t matter. How do you identify your market? Here are a few questions to consider:
- What solutions similar to mine are already on the market?
- Who will buy my product and/or service (buyer personas)?
- Where does my target market live?
- Where does my target market live online?
- How much will my target market be willing to pay?
The above questions will get you started. Always think about the market or niche you want to sell to during brand building. This can help shape other aspects of your business.
2. Have Exceptional Brand Positioning In Your Market
Positioning your brand is the next essential branding tip for at-home entrepreneurs. During your target market research, you should have identified your brand’s competition. This is important, and you need to know as much about competitors as possible.
What do they offer? What sets your brand apart from the competitors? Why is your brand unique in the market? Find the openings and focus on them. For example, Amazon and Walmart continue to reshape their shipping policies in order to fill gaps and do more business.
3. What’s Your Brand’s Value Proposition
The term “value proposition” may seem antiquated in many ways. But make no mistake, you absolutely need to have a strong value proposition for your brand. What is a value proposition?
The value proposition is the value you bring to the customer or end-user. The product and/or service you have probably solves a problem. The problem and the solution to the problem is part of your value proposition. Find it and use it.
“A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset,” Dan Shewan of Wordstream explained.
4. Build Out Core Brand Elements
Having the ground work in place, it is time to build out your brand’s core elements. These are the parts of your brand that customers will see, hear, and read. Brand elements include:
- Brand Perception. Your brand perception is how customers see the brand. And how customers will describe your brand to others. Think about Starbucks. Their brand perception is quality, comfort, hip, community, and sustainable.
- Color Scheme. Colors are very important when it comes to branding. There is actually color psychology that would be worthwhile to look at. Choose your colors wisely.
- You should know the message, colors, and perception you want your customers to have and experience. Take those elements and put them into a well-designed logo. It is critical not to rush this, because it may be your logo for a very long time.
- Brand Tagline. This is an essential branding tip many at-home entrepreneurs forget to employ. Your brand tagline is a short tag that represents your business, and is used for various marketing campaigns. It should be short and clever, like Nike’s “Just Do It.”
5. Maximize Your Online Presence And Optimize
Once you have all of the above sorted out, it is time to maximize your online presence. Develop a website that leverages all your top keywords. Create pages for keywords as well for your website.
You should also be blogging and posting on social media daily as a new business. But don’t be spammy. Offer up value and actionable content to entice consumers to check out your brand and evaluate it. Then optimize everything always.
In Conclusion . . .
The above essential branding tips for at-home entrepreneurs is just the tip of the iceberg. However, these tips will get your entrepreneurial journey off to the right start. Create a powerful revenue stream from home and stay in control of your professional future.