There is no doubt that startups need all the help they can get when it comes to building their customer bases. Fortunately, there are marketing technicians that have proven successful. One such marketing technique is known as Short Message Service. Combining SMS with other techniques into a single marketing campaign will offer more benefits than utilizing them alone. Below, you will discover a list of SMS marketing benefits and much more.

Broaden Your Audience

SMS marketing is an effective technique for broadening your audience. Unfortunately, too many owners of startups do not try to expand into other audiences. They rely on a single audience to peddle their products and/or services. If you want to be competitive in the online business world, you will need to broaden your audience. Fortunately, SMS marketing is there to help you throughout the process.

Quick Results

SMS marketing offers quick results, which is exactly what startups need. According to studies, it takes less than seven seconds for a text message to go from a sender to a recipient. With that said, the fast results provided by SMS marketing will help you boost your customer base in no time. As long as you utilize effective text messages to achieve maximum results with this type of marketing. If you can successfully pull that off, you will be able to set back and watch your customer base grow at a moderately fast pace. SMS Marketing is on the rise and there is nothing going to slow it down any time soon.

Reach Large Target Audiences Easily

Another benefit of SMS marketing is its flexibility. Startups have the option of reaching only a handful of consumers or several large target audiences. The flexibility offer by this type of marketing technique is extremely rare unless you are comparing it to email marketing. 

Spend Less And Make More

At the end of the day, you have to understand that many companies want to spend less on advertising procedures. If you fit into this category, you’ll find that SMS marketing is one of the most effective and affordable methods of advertising your business. You can learn more here on how to utilize SMS marketing and you’ll be able to slim down your costs while making more money. This will make a big difference in the long run. You can use any SMS marketing tool to find new customers without spending so much making it one of the most effective marketing methods for start-up businesses.

Automated As Well

Another thing to note is that your time is vitally important. You should do everything you can to save time. If you’re able to do that, you’ll be able to pour more time and energy into areas that need it the most. With that being said, you should try to automate your company’s marketing procedures. One way to do that is by taking advantage of automation and SMS marketing. This technique will allow you to spend more time on other activities without compromising on your advertising campaign.

Therefore, it is easy to see why SMS marketing is becoming one of the most popular advertising methods for start-up businesses.

Direct Reach

One of the best things about this form of marketing is the fact that it allows businesses to reach customers directly. When you want to advertise to local customers, you want to reach out them to them directly. You’ll want to get on a personal level with that individual. This is why you should take advantage of SMS marketing techniques. They’ll allow you to build a relationship with the customer. Once you’ve managed to do that, you’ll find that sealing the deal is much easier.

Transforming that customer into a long-term customer will prove to be easy as well. Suffice to say, this form of marketing could be the best. If you’re not reaping the benefits of this form of marketing right now, you need to change that!

Summary

Ultimately, there are numerous types of marketing to use but some are more effective than others. If you’re looking for an incredibly effective form of marketing that will serve your company well, you should look no further than SMS marketing. It’ll make a big difference for your business. And, it can help start-up companies develop a customer base very rapidly. Whether you’re running a start-up business or your company has been operating for many years, you should not hesitate to take advantage of SMS marketing because it will pay off in the future.

At a time when everybody else is talking about memorable memes and quirky tweets, you must be wondering why on earth are you reading about email marketing? Well, let me tell you why: 

Because it’s still working, that’s why!

People are so curious to buy Hotmail accounts on UseViral and other sources. Yes, you heard that right. Email marketing is still effective by all means!

With that said, it’s important to understand email marketing strategy has changed dramatically in recent years, and if you’re expecting the 2000s email marketing strategy to work in current times, you’re are highly mistaken. After all, a direct sales offer via email is nowadays led to the spam message folder and left unread until eternity – in fact, statistics tell us in March 2019, 56% of global email traffic was based on spam messages.

Just like the times we are living in, email marketing has come to utilize all modern ways available – if intelligently employed email marketing can successfully run appealing and informative campaigns and not just end up being categorized as Spam.

Had not to email marketing been modernized and kept upgraded through recent years, perhaps it would not have survived the current age, rather rendered too limited in its impact. If you want an email marketing strategy that brings fruitful results to the table, you need to be aware of certain tactics and trends as you make your way into 2020.

Don’t forget, times are calling upon you to

Blend with the Trend.

Days when notifications are badly ignored, emails still get a response. This is because emails are considered important. Almost everybody uses email and deems it significant enough to open immediately. Talk about boomers or Gen Z, politicians are to their modern lives.

With the following email marketing tactics, you can emphasize any preceding impact to boost up your business marketing in no time: 

1. Start Connecting with Your Audience

If you’re old enough to drink, I bet you must have experienced receiving tons of emails asking you to become part of a veteran community. And the baffled look on your face must have shouted out loud that you knew nothing about it – not to forget how you must have wondered about the poor results of bad segmentation in email marketing. 

Modern-day email marketing has urged marketers to understand their audience. And by understanding, we don’t mean collecting email addresses rather doing what you need to do in order to up your email marketing game i.e. knowledge about the interests and preferences of your target audience. Other than this, email segmentation can be conducted based on recipients’ gender, age, location, etc. 

Such segmentation based on interest has proven to be extremely beneficial for email marketing campaigns; also with greater media relevance, open rates are far more than inscribed rates.

2. Talk to Your Audience

Do you know what keeps the audience interested? Content that speaks to them!

In older times, emails, even when sent to the right audience, ended up making the recipients disinterested in a product because of the utterly boring language employed in the email content. This brings us to one of the latest trends in email marketing i.e., customization. 

After segmenting your targeted audience and gaining all the relevant information about what they like and dislike, it’s necessary to customize emails. Customization helps businesses relate to recipients at a personal level – and that in turn inculcates a sense of trust among the audience as people tend to feel more connected with the brand and by way of that with the business organization.

I understand making emails customized enough to appeal to each individual is A LOT of work. HARD WORK. However, what you can do is segregate recipients based on generation; for instance, the millennial generation tends to find precise and informative messages combined with a visual more appealing.

3. Be Direct and Give a Call-to-Action

In older times, one of the most annoying elements in emails was the lack of clarity of purpose.

Now that you’ve segmented your recipients, received the knowledge of their interests and preferences, and generated an email that has attracted attention, what next? Well, now it’s time for you to focus on the core purpose. The clarity of your purpose will reflect through an effective call-to-action included in your email.

Whether you want your readers to like your Facebook page, subscribe to newsletters or visit your website, you need to lead them towards that objective – and that can be done via a striking Call-to-Action.

It has been observed by replacing “find your solution” with “learn more” the click-through rate in emails rose by 77%. 

4. Exercise Prudence with Email Blasts

As per the latest email statistics published by expanded ramblings, an average office employee receives almost 121 emails per day, which is A LOT. If you don’t want your email to end up in one of the spam folder piles, you need to exercise control over the number of emails you send out to your subscribers. 

Take Away

The previous decade instructed us in many ways that we may benefit our businesses with – digital and social media marketing, high-speed internet with cox deals, etc. to say less. However, it did take some serious effort to upgrade email marketing enough for it to survive in contrast to many foregoing elements of online marketing. Modern-day email marketing tactics, some of which we have touched upon in today’s write up, tend to restore marketers’ faith in the impact of emails as a marketing medium.