One of the key factors to a successful business is proper marketing. The same holds true for a successful dental practice. Apart from providing quality service to its existing patients, offering the latest treatment options, competitive pricing helps add new patients every month. In order to attract new patients to your dental practice, a need for a good marketing plan is vital. Listed below are some effective marketing ideas to grow your business. 

Do an SEO on your Website

One of the most common ways of searching for any service is through a quick look at one of the search engines. The chances of your business being visited by a user and making an appointment are higher if the ranking on the search engine is higher. For the website to be ranked higher, it has to be optimized using on-page SEO which involves making the site more user-friendly, having good content and much more. After the on-page SEO is done, backlinks have to be created along with the regular posting of content. A well-optimized website is bound to get organic traffic and that can be a great marketing strategy. 

Optimize the My Business Page

This is the simplest and the best marketing strategy that consumes very little time. By optimizing the Google My Business page there will be an immediate growth in the organic traffic as the local listings come up when there is a location-based search. While filling out the following ensure that you cover the following:

• The business category which helps the users search for their specific requirement
• Business description
• Main phone number, address and hours of operation
• Review section 

Use email marketing

Email marketing is one of the important forms of marketing and it holds true even for a dental practice. It can not only engage existing patients but also invite new ones and try to pull former patients back and is one of the successful marketing ideas. For such great ideas, you will need professional help.  It is one of the best ways to increase conversion rates by just creating a series of newsletters or emailers.  Ensure that you send weekly content to the target audience and subscribers to get better revenue.

Referral bonus system

A patient bonus referral program is a great motivation for existing patients to bring new ones to your practice. If an existing patient recommends someone to your practice and that person visits you then the referrer is rewarded with a discount, a dental product or other such things. This is a win-win situation for both you and the patient, as they get a bonus and the practice gets new patients. Moreover, doing this is simple as all you have to do is, hand the old patients referral cards or send them as an mail. 

Appointment reminders

One of the major problems in a dental clinic is that patients may not show up for their appointments. So it is essential to have reminders, be it a phone call or an app to remind patients of the visit. One can use the calendar alerts to send reminders via email or phone and remind booking confirmations.

Marketing your dental practice needs a lot of patience and dedicated work and if you don’t have the time you can always consult an expert. 

Let’s face it. The “likes” on Facebook and “followers” on Instagram can be very deceiving. You, like many businesses, buy followers from someone. You, as a business, trust them to provide you legit and authentic accounts, but you have to be careful. There are some people who will charge you hundreds of dollars deceiving you with bots and fake accounts. This is a serious issue, and for a business owner or an influencer, this matters a lot because you clearly aren’t paying all that money for some fake likes and follows.

Yes, it’s a smart thing to buy followers from someone because if you don’t, it will take you years to establish yourself on Instagram. But as said earlier, fake likes and fake followers are the last things on Earth that you want because even your users can now identify if there’s something fishy with your followers’ figures on your profile.

Speaking of which, today, we are going to jot down some of the best ways to check if your Instagram followers are fake. Do take notes because this really can help you identify if someone selling you followers, is trying to make a fool out of you.

Are Your Instagram Followers For Real?

1- The Hide And Seek

The best technique is the hide and seek technique in which if a bot account follows you, you have to follow it back, and if it doesn’t approve your request, it will become clear that it’s just a bot. Bot accounts take full advantage of the fact that one can make his account private on Instagram. This makes snooping on them very difficult for other people, but well with this technique, you can figure things out a little.

2- Empty Accounts

Most bot accounts and fake accounts have nothing in them. No profile picture, no posts, and no information. These accounts only exist for one purpose, and that is to follow the command of software whenever it says to like or follow another account. In short, an account that has nothing on it is a big red flag that it’s a bot.

3- Use An Online Checker

People are smart now, and where there’s a problem, there’s a solution too. You can do a fake follower check on Instagram, and you’ll have all the results right on your screen. There are a lot of online sites and apps available on the Play Store that allows users to identify fake followers of an Instagram account real quick. So yes, you can opt for this if you want to check the real following of your account.

4- Look At The Followers One By One

You paid the guy, your followers increased by thousands, and you are very happy with the figure. But wait, did you check these followers individually? If not, then head to your profile and check those “increased” followers. If these accounts are blank, empty with no profile picture, and no activity, then know that it’s a bot or a fake account.

5- Peep The Numbers

Another obvious way to tell if an account is a bot or not is to check its followers. Yes, you read that right! If an account has followings in hundreds and thousands but has little to no content published, it’s clear that it’s a bot account and that you have been fooled by the person who sold you followers, likes, and comments. Again, you can conduct an Instagram ghost followers check here to ensure that those extra followers you got are some fake and bot accounts.

Conclusion

These are some of the best ways to check if your Instagram followers are fake. Use these tips, and you’ll know the number of real people who are following you and liking your product.

Today, most businesses are on LinkedIn, probably including your company. But with your current efforts, are you even generating leads and converting it into sales? 

Your personal brand’s website is essential in creating connections. To establish yourself as an expert in the field, you must have great content. LinkedIn is a great platform to establish your brand, share valuable content, and convert leads into sales.

Indeed, lead generation is an essential part of the business. If you wish to gather paying customers, then you must have a good stream of leads. However, doing it on LinkedIn is not always easy. It demands skills, effort, and time. 

Thus, in this article, you will learn tips on how to generate sales leads on LinkedIn. 

1. Optimize your LinkedIn Profile

To optimize your page, polish it to make it as engaging as possible. Make it visually pleasing to make the content optimized during searches. Here are some steps on how to do it: 

• Make Your Profile SEO Friendly – When you are filling out the information on LinkedIn, it should be SEO friendly. This can increase traffic, return on investment (ROI), and brand awareness.  Furthermore, you can compete with other business rivals and grow your business. 

Do this by conducting proper research to come up with keywords to optimize your profile.  Check what are the keywords your clients are searching for and incorporate it into your page. Proper keywords can provide you with direction, new topics, and wise use of your time. 

• Fill Up All The Information – Fill up all the information in your profile completely. Research says you will more likely to receive inquiries if your page has all the information needed by the customers.  
• Create A Vanity URL – A vanity URL, or branded link, refers to a descriptive and easily recognizable URL. It is a long URL that is converted to a short link to redirect from one location to another. It is different from short URLs of Goo.gl because it does not include the brand name of the person who created the link. It works by giving the audience a clear indication of the owner of the link. 

A vanity URL can increase brand awareness and improve your LinkedIn SEO. You can establish trust with your clients since people can easily recognize and remember your page URL.

• 30-Second Commercial – Create a 30-second video commercial that answers the question “What do you do in your business?” and “What are the services that you provide?” Make sure that you include the text in your profile. This is a video pitch.
• Showcase Your Projects – You have the chance to post the URL of your portfolio on your LinkedIn profile. Seize this opportunity. With projects, you can highlight your past work. You can demonstrate your talents and let clients understand the services you offer. 

As soon as your profile is done, don’t abandon it. Continue nurturing your page. To be a constant figure in the feeds of your clients, update your page regularly. 

Spend a minute each day to post an update for your LinkedIn network. Every time you post an update, your profile will be displayed on the feed of your connections. Make sure to add value to every post you make. See to it that everything is inviting and practical. Write articles, or share your business presentations. Finally, always take note of your goals. 

2. Write Effective Connection Requests  

Building your network is important to get the word out about your brand. When you reach out to people, you have reasons in your mind to justify why you want to connect with them. To connect with people, check their profile first. Look for something interesting and make sure to mention it in your personal message. 

For connection requests, the limit is 300 characters only. Make sure that you use this space wisely. Be straight to the point while also being genuine. 

3. Engage With Clients And Partners 

Encourage your contacts from other social media networks to connect to your LinkedIn profile, too. Thereafter, find opportunities on how to generate sales leads on LinkedIn from their connections.

Try manual searches to invite potential clients to visit your page. Join social media groups and be active in answering their questions. Post links to direct your contacts to your page. 

Remember, give the prospects what they want and need. At the end of the day, they are interested in building professional relationships. Thus, make sure that you avoid shallow marketing. Focus on professional engagement instead. 

You can achieve this by planning and conducting research. Be as detailed as possible to come up with a viable niche. Then, tailor your message to create a lasting impact. 

4. Write Recommendations For Your Contacts  

Write and post recommendations for your prospects and key contacts. After this contact approves your testimonial, it will appear on their LinkedIn profile. With this, they are more likely to return the favor. This can be a recommendation or referral, which would reflect positively on your brand.

Conclusion

It is possible to start generating leads on LinkedIn. But achieving hundreds of leads will not happen in one day. Learn to optimize your profile, connect with key people, and post content regularly. You will need to be creative on your posts to be noticed by prospects. If you are willing to exert time and effort, you will get leads in no time and win the hearts of your audience. 

Reaching the top of search results organically is a massive challenge considering the competition out there. Where SEO struggles to get you there, Google AdWords can serve quick and effective results. This paid form of advertising can take your website to the top sooner than you expect. However, the major concern is that burning money on AdWords is equally easy. This is because you tend to focus on maximizing your reach to get the highest possible number of clicks.

But you may end up adding those click costs very fast by casting a wide net since a majority of them may be irrelevant. Simply speaking, the number of people clicking your ads increases but a majority of them are not qualified leads. Considering this contradictory behavior of AdWords, you need to look for a strategy that gets you the best results while minimizing irrelevant clicks that cause ad spend wastage.  Here are some tips that can help.

Target specific audiences

The worst mistake that a PPC marketer can make is aiming too broadly. By targeting a broader audience, you may be able to reach a greater number of people. But only a small percentage of the targeted audience is likely to convert. Conversely, your campaign should target specific audiences who are more likely to convert. With this approach, you spend less and still get a higher proportion of conversions with more qualified leads clicking your ads.

Opt for modified broad match keywords

Another good idea to filter out unwanted clicks is to opt for modified broad match keywords. With the default broad match setting, your ads will appear for all the searches which are related to your keywords, not specifically the precise ones. This means that you may get more impressions but they will probably be less targeted. Inevitably, you will end up paying for clicks from the users who are least likely to convert. The solution lies in modifying your broad match keywords by appending more keywords that are likely to match the buyer intent.

Use negative keywords as well

Choosing what not to target is another smart way to curb costs and curtail wastage on your AdWords spend. A negative keyword is essentially the opposite of a regular keyword that you would want to focus on. With negative keywords, you tell Google about the specific words for which you do not want your ad to be served when they are a part of the search query. This strategy lets you eliminate the unwanted traffic and avoid worthless clicks, thus bringing down your ad spend to a considerable extent.

Track and tweak

Though you need to be bang on while targeting your audience and keywords, it won’t be enough. Keeping track of your campaign is equally important. The idea is to track its performance so that you can identify the flaws and tweak the campaign to address them. Tools such as Google Ads Cost Calculator can be of great help. This smart tool lets you know about the money being wasted on non-converting activities. At the same time, it also provides the CPA aggressiveness score for the campaign. With clear numbers, you have a picture of wasteful activities and can easily come up with a plan to reduce them.

Leverage geographic targeting

Not using geographic targeting is another reason why you may be wasting your ad spend. What if you are shipping only to a particular location but running your ads for the whole world? Obviously, you will be getting irrelevant clicks with very little conversions. The best approach is to set geographic targeting preferences for your campaign so that your ad reaches the customers at the right locations. Reaching them at the right times location-wise is equally important. These customers are the ones who can yield conversions and make your AdWords campaign more profitable as well.

Optimize for mobile

And how can you forget optimizing your AdWords campaign for mobile searches! If you are bidding on mobile searches (which you surely should consider the number of people who use these devices), having mobile optimized ads does not remain a choice. These are the ones that are tailored to deliver seamless user experiences for mobile users. Ideally, these ads should have mobile-specific CTAs so that users can easily click them. Further, they should also have corresponding mobile-optimized landing pages.

Undoubtedly, PPC acts as a catalyst for boosting a brand because it can get you on top of SERP rankings with lesser effort. However, it can be a big financial burden for your business if you fail to achieve a positive ROI with your campaign. Only the right mindset and approach can help in this context. While maximizing the clicks is one side of the picture, everything boils down to the relevance of these clicks. These strategies can definitely help you get the best benefits from your AdWords campaign while minimizing the wastage of your ad spend.

Almost everybody today has an email account, which lets them get messages.

Email advertising is using the email’s application to send advertising messages to the audience.

Email is among the easiest, cheapest, the quickest, and most ways. Email advertising provides all the flexibility of sending any message, make it a picture, a video to you. Among the benefits of marketing is reported that it permits you to send your message if this is a significant facet for you personally.

When you send out an email like in blogger outreaching procedure, it’s generally to receive a reaction in return in the customers or possible clients, ordinarily.

What is a Response rate in Email Marketing?

A response rate is the number of answers or answers. Response rates are significant since they ease sales and production, finally earnings for the businesses. They supply confirmation that marketing is delivering the estimated or required yield on investment or not.

Response rates also inform you which readers are faithful, providing you with a means to move.

Some of the top tips to improve your email response speed are:

Boost subject line

The line is the thing in an email a receiver would read. The rates, which are, the amount of all emails opened per 100, would be increased by Enhancing your subject line. The firms have a tendency to concentrate more on the content of not the subject line and their email. If your subject line isn’t attracting, the people who the email is sent by you to, may not open it!

With, shouldn’t be a formality, it has to be private. One thing that’s performed and that is the easiest thing which could be done would be to bring the name of the company. Avoid asking questions. This raises the prices that are open, a notch up.

And the most significant issue is that the subject line should not be overly long. Anything might lead to a dip at the reaction prices to be particular.

Quality articles

The standard of articles that you write is significant in the email, but also from a post that you send to possible clients or clients. The higher the quality of the material, the more probable it is the clients (or potential clients ) will undergo the email and browse the proposal you need to offer you. The quality increases the reaction prices and helps to understand the material.

Personalization

The email that you send out has to be as private as you can. Personalization provides a sense to the readers the email was crafted for them with a person in the business.

Because it’s from the templates, the email shouldn’t be copied. There are odds of this reader moving through the content. They discard it mid-way and would stop reading. The private or exceptional that you seem, inflow, and the more probable it are, you will find a reaction resulting in eventual lead creation of earnings.

Also, remember that the email ought to be crisp and short and to the point. That the readers may eliminate interest, Should you beat around the bush. It’s ideal to be as brief as you can, to create the most as the attention folks of these people is short nowadays.

Format of this email

This facet of an email is the one that is ignored or not paid attention to. Precisely the same time that it needs to be private, and the email that you send should have a look and should provide the picture of a real person crafting it out. It could be a waste of time to devote a few hours without going through it, but the readers discarding it. To avert this scenario formatting the is needed.

To possess the perfect formatting, remove the font you might have used. Attempt to maintain the material tidy, not utilizing flashy colors or font types. Organize the substance in amounts and bullets to get ordered content and better.

Also, add your touch, which includes your signature and name along with the essential information that can come in helpful for calling you to the existing or prospective customers.