All posts by Steven

How To Choose The Best Vape Juice

Steven on October 29, 2019

Right now, a massive number of people are shifting from smoking cigarettes to vaping, and it’s all quite justified because, first of all, vaping is a healthier option. Second of all, there are plenty of flavors of vape juice available in the market, so people get to enjoy a variety of flavors instead of sticking to the tobacco one.

It’s great to have so much variety of flavors, but at the same time, for the new vapers, it can be quite overwhelming to pick one. But don’t worry because if you are also new to vaping, then we are here to guide you. Today in this article, we are going to jot down some of the best tips that can help you choose the best vape juice that suits your taste buds.

Do take notes, especially if you want your first vaping experience to be extraordinary!

1- Research Brands of Vape Juice

There are several brands out there with the best e-juice flavors, and this is the tricky part because you are supposed to do some extensive research on all these brands before making a final move. In this case, the internet can be your best friend because, with just a single click, you can have access to all the best vaping brands around you. So, do use Google, take your time, and pick out what others consider some of the best brands and then study them one by one.

2- Reviews

Online reviews have a lot to say about different products and brands. Again, you can use the internet in this regard and first search for the best brands with the best vape juices and then read what people have to say about these brands. The best part is that with the help of these reviews, you can even figure out the best flavor that’s offered by a brand.

3- Coupons

You’d love to save some money on your favorite e-juice, right? Well, if yes, then the wiser thing to do is to search for online coupon codes first. All you have to do is to type on Google “Ejuice vapor coupon code” and you’ll have all the results right on your screen. Yes, you read that right! These codes can really save you some money, so do try this technique.

4- Your Taste

The most important thing that matters is your taste, and what flavor would you like in an e-juice? Do you want to try the apple flavor? Are you a big fan of berries? Or do you want something similar to your cigarettes? You are supposed to identify your needs and your taste requirements first and then buy an e-juice. There are several flavors available in the market, and if you don’t know what you like, things can get really confusing for you, and if you don’t want that, then work on your taste first!

5- Nicotine Levels

This is the most critical thing to consider while buying a vape juice. If you are trying to quit cigarettes, then make sure to opt for the e-juice that comes with lesser nicotine levels. But if you haven’t ever smoked a cigarette, then buy the juice that comes with no nicotine in it as it’s a safer option. This is something you should talk about with a vaping pro and then make a purchase decision.

Conclusion

These are the tips you need to consider before choosing the best vape juice. Use all the tips that we have mentioned, and we can bet on the fact that you will land on a quality e-juice that tastes really good. Now make a purchase and let us know what you think about vaping and the e-juice that you picked.

Legal Branding Local Branding Personal Branding

3 Most Important Tips for Positioning a New Brand in a Fast-changing Market

Steven on October 29, 2019

Modern business world is full of buzzwords we’ve all heard, though we may not always know exactly what they mean. “Positioning” is definitely one of those that people often use, without actually knowing its right meaning or what it entails. Basically, it refers to trying to find a place for your brand in the minds of your customers, who would hopefully choose products offered by the same brand they’ve learned to love and trust. While positioning takes place, it’s one of those things you should start working on as soon as you set up a company. To help you understand what that means, we’ve prepared the following tips, which should help you do it properly.

Know the competition and market

Each company has its strengths and weaknesses and your task is to find those that belong to your competitors. Once you identify them, you can move to analyze their strategies, objectives and target groups and identifying the niche which you could dominate. Equally important is to know your target audience and market, so that you could create valuable content that would not be just advertising your brand, but also providing value and engagement. The more engaged people are, the more likely they are to opt for the brand whose messages they respond to. When addressing your audience, make sure you insist on your unique selling point(s), so that you can distinguish your company from the rest. Finally, don’t expect everyone to love your company, but focus on your target audience. They will be your most loyal and faithful customers and it’s vital you position your brand among them as the one that provides the most for the money they’re ready to spend.

Focus on USP

No-one will opt for a product that offers the same as a similar, already well-established competitor’s product. Customers have to believe they are buying not only the product but some other unique feature as well when choosing your product over a competitor’s. That’s why you need to focus on all useful attributes of your brand, especially if other companies lack them. It could be your more favorable price, outstanding client care or coverage. Companies operating in Australia, for example, understand that locals react to specific strategies, which is why they turn to experts in the field and hire a brand design agency from Sydney, which can help them position their brand in the best possible way locally. Remember that what works well in one market doesn’t have to be the best option elsewhere, which is why it’s important to pinpoint the particular demands of local markets.

Nothing is carved in stone

What you really need to understand is that no strategy is unchangeable. As a matter of fact, you have to constantly revise and adapt your strategy, since the conditions in which you operate are changing. That means that even if you’ve opted for the right approach from the beginning and you see that you’re getting the results you were hoping for, there is no time for rest. Your strategy needs to be tested constantly and continuously. This includes harvesting data from surveys, groups, and interviews and processing them in a way that you receive some valuable information, which will be the cornerstone of your adapted strategy. What this will help you achieve is position your brand as a forward-thinking one, which is always ready to meet the demands of the market, rather than one which takes its time to respond to the ever-changing shifts in consumers’ preferences and priorities.

If you position your brand correctly, i.e. apply the right positioning strategy in the right way, your brand recognition and awareness will be truly well established. Your particular strategy will depend on the circumstances in which you operate and your niche. However, it’s vital that you constantly monitor the situation and adapt your strategy to maximize the results. These three tips will surely help you with that.

Local Branding

Top 5 Healthy Snacks for Travel Junkies

Steven on October 25, 2019

As exciting as travelling is, it can wreak havoc on your health and cause weight gain, unless you know how to eat properly while on the road. Whether you’re a digital nomad without fixed working hours, or your work requires you to move from city to city every once in a while, you should know how to eat well in order to always feel energized and keep your immunity strong. If you need a few tips from on-the-road eating experts, check out our healthy snacks suggestions.

Make your own granola bars

One of the best morning power boosters are granola bars. Not only will they keep you going until lunch, but they can also serve as a yummy dessert or a quick snack between lunch and dinner. For the ultimate healthy snack, make your own granola bars by mixing an assortment of oats, nuts, and dried fruits. With a brown rice syrup, all the ingredients will connect well without making bars fall apart. If you want to add a bit more sweetness to your snack, feel free to add in some chocolate chips instead of the nuts. A few spoonsful of peanut butter or a pinch of cocoa powder mixed with the rice syrup will create an even better “glue” to stick the oats and nuts together.

Fruits and veggies for healthy snacking

Whether you need a snack on the go, or you’d like to have a yummy bite or two when you’re at home and relaxing, grapes are refreshing and hydrating but also great for transport. Furthermore, grapes are a great source of polyphenols and other antioxidants. You can eat them on the road instead of chugging a bottle of water to stay hydrated. Apples, bananas and baby carrots are easily transported into a travel bag, so make sure you pack fruits and veggies instead of chips or other unhealthy snacks. For sale at gas stations or airports, you can have sliced cucumber and red bell pepper, a little container of dip made from healthy fat, like guacamole or seasoned almond butter or tahini. If you happen to be in New Zealand, check their amazing offer of health food online NZ and make your trip- foods healthy and yummy. Don’t forget to pair travel snacks with a large bottle of water because airplanes, buses, cars and any other type of travel will dehydrate your body immensely.

Try out tasty vegetarian snacks

Even if you’re not a vegetarian, you can benefit from some of the vegetarian recipes that are chock-full of vitamins and minerals. Sesame-ginger soy curls with napa cabbage salad, for instance, will be a delightful treat in the middle of the day when you’re taking a break or getting ready to set off to another destination. The soy curl is a textured vegetable protein that makes for a hearty vegetarian meal once mixed in with cabbage and carrots. All you need to do is rehydrate and stir fry them for a few minutes. Use almonds and vinegar to garnish the salad after mixing the soy curls, cabbage and carrots together. Feel free to add any other vegetables to make an even more enticing mixture for your healthy dinner or lunch on the go.

You’ll love roasted sweet potato wraps

When you need lunch that you can use throughout the week without spending too much time on preparation every day, sweet potato wraps are your way to go. Roast all the vegetables beforehand when you’re doing the weekend meal prep. You can make the wraps even a week earlier and keep them ready in the fridge or freezer. Cut sweet potatoes in cubes and roast them. Caramelize onions for a rich and velvety addition that will go perfectly with a thick swipe of herby pesto.

Golden quinoa salad with lemon, dill and avocado

If you’re a fan of lemon zesty crunchy meals, then a golden quinoa salad will be a true delight for your palate. Mix crunchy bits of cucumber, radish, and almonds with quinoa to get the best light meal for any time of the day. For an extra twist, you can throw in some dates, dill, and Parmesan and make your salad a symphony of tastes.

Final thoughts

If you’re a true travel junky, your body won’t be able to handle all the stress unless you eat well. So, check out our few suggestions and introduce a few healthy snacks to your everyday routine to stay healthy and energized.

Personal Branding

7 Reasons Why Every Artist Needs To Invest In Music Promotion

Steven on October 24, 2019

The music industry is growing at a rapid pace and so is the competition in the landscape.

The number of artists out there is so large that you cannot expect to be noticed unless you are really good and have had some serious voice training from a reputable vocal coach. Additionally, the way you present your brand and music makes a world of difference. Do you think that you can survive and thrive without a proper promotional plan in place? Of course not, because like every other commodity, you need to sell your music as well. There are many more reasons why you need to invest in music promotion, whether you are a budding newcomer or an established artist. Let us list them for you.

Sells your music

When artists release their albums, the main motive is to make money by selling them. If you want to boost sales, you must absolutely have a music promotion plan in place. Unless people know about your album, they will not buy it. So it is mandatory to showcase it across diverse channels, which is exactly what a music promotion strategy aims to do. Once music lovers know about the latest release, they are bound to check it out and buy it if they like what you offer.

Gives you a cross-channel presence

A typical music promotion plan aims to promote your music across diverse channels. Whether it is press releases, radio announcements, online advertisements or promotion across live streaming channels, it has you covered everywhere. Having a cross-channel presence is a big plus for any artist because the audience is everywhere. Rather than being confined to one channel, they search their favorite songs and albums everywhere. Being available across channels connects you with them.

Unlocks new opportunities

Beyond selling your albums and establishing your presence in the industry, there is much more that music promotion can do for you. It can help you unlock new opportunities in terms of collaborations with other artists and bands. Further, you may even get more work and win sponsorships for your events. These opportunities will not come unless you get the exposure and other artists and sponsors know that you actually exist.

Extends your fanbase

Once again, you can leverage a multi-channel presence to extend your fanbase. According to this agency, your music promotion should not focus on just selling your album. Instead, it should aim to consolidate your fanbase so that they keep buying your music in the future as well. Further, a big fanbase serves the purpose of making you popular through word of mouth. A good music promotion strategy surely helps you in this context as well.

Strengthens your reputation

Another benefit of investing in music promotion comes in the form of a stronger reputation in the industry. Being visible and selling more gets you the recognition you want. More importantly, it strengthens your reputation as an artist. Investing in music promotion is, therefore, a small price to pay if you want to establish yourself in the industry, grow your reputation and sustain in the long run.

Gives you the branding edge

As an artist, your vision should extend beyond just selling. Establishing yourself as a brand is key to success. When it comes to branding, only an excellent promotional strategy can help. It is unlikely for even the most talented artists to succeed without promoting their music. Therefore, investing in music promotion does not remain a choice if you want to get the branding advantage for your musical offerings.

Brings a competitive advantage

As the industry grows, the competition increases too. New artists are emerging and new releases are coming up every single day. Not being visible can leave you behind in the race. What you really need to do is to stand apart from the competitors and churning out great music is not the only thing that will help. Besides producing good music, you also need to ensure that it reaches your audience. This is only possible if you have a result-focused promotional plan in place.

Now that you know the significance of music promotion, you will be more than keen to invest in it. What really matters at this stage is finding a promotion partner that can create a great strategy for you. Although you may try promoting yourself independently, an agency with the right skills, expertise, and experience knows what goes into making a plan that gets you tangible results. After all, you would want great results fast so that people know you, buy your music and propagate it as well.

Digital Branding

Looking for a Productivity Boost? Best Apps and Tools That Can Help

Steven on October 23, 2019

To be more productive means to work better, faster and longer. While being more productive is often a psychological challenge before anything else, there is also a ton of tools and apps that can enhance your productivity. In this post, we present some of the most common ones.

For “offline” storage

More often than not, the simplest tool at your disposal isn’t found on your laptop or smartphone. Even big-time CEOs don’t shy away from relying on a notebook to organize their work for the week. Yes, notebooks are pretty analog, but they can still be quite useful.

Every Monday, for example, you can map out your week in your notebook and prioritize what you need to do in the next five days. Then, if you find yourself working on something that isn’t a part of that list, you can try to stop and evaluate whether or not it’s an actual priority.

For online storage

Dropbox is likely one of the first few apps that gave birth to the concept of an online storage locker for paperwork. In it, you can post files, pictures, videos and other types of data in your own Dropbox section and be able to access them from anywhere.

Regarding data security, there are a couple of security practices you should consider if you want to have maximum defense. Dropbox’s own security provides 256-bit AES encryption for all files and a two-step verification process. By default, all data stored in Dropbox is private. All in all, Dropbox is a robust app for small businesses offering a secure and convenient way to store and manage information.

For having everything in one place

While it may be traditional and classy, the compendium is still one of the easiest ways to organize and secure all your belongings, such as pencils, markers, notebooks, or smartphones, in one place. With a compendium, you won’t have to worry about forgetting that one pencil you like the most, while its zip closure will make sure your belongings are safe and sound.

Moreover, if you’re an entrepreneur, there are a lot of professionally made promotional compendiums that can be customized with your business’s logo. These compendiums are amazing when it comes to branding, expanding the reach of your business, or promoting a new product or service.

For logging time

Auditing hours each day, particularly regarding client work, is an activity which is by no means easy. However, being able to view what you’ve worked on (and for whom) will assist you in establishing the value of your time. Hours is an amazing time tracking resource (with iOS and Internet apps) that will enable you to easily capture the hours you spend on each project.

Reports allow you to audit how much time you spend on a particular client and item. This app is perfect for freelancers or contractors, but also for any individual looking to audit their work time. Some people also use Toggl, a mobile app with easy-to-use interface that lets you log in work hours.

For traveling

In theory, traveling the world is amazing, but the real process can easily become quite stressful with itineraries, boarding passes, and hotel bookings all over the place. This is where TripIt comes to rescue, as it takes everything you need to travel and streamlines it into one place. You can name your travels, set reminders, import all of your travel data, and basically have everything ready at the touch of a button.

Grammarly

Grammarly is a free-to-use and must-have writing application. It isn’t only for writers, but for anyone responding to a recruiter on LinkedIn, sending an important email, or any other crucial document for that matter. With it, you will be able to check spelling and grammar or get context-based suggestions that improve your documents, messages, articles, and anything else that is text-based.

That’s it! Remember that, although these apps can help with specific activities or increase your overall productivity, being more productive requires that you change your negative habits and incorporate good ones.

Digital Branding Personal Branding

9 Blog Promotion Tactics That Every Blogger Should Know

Steven on October 22, 2019

As far as working from home jobs are concerned, blogging is one of the highest-rated activities or businesses that an individual can run. Blogging does not require a college degree nor does it require years and years of technical training. It does, however, require passion, great grammar command and the willingness and tenacity to work. Many people hear about blogging and think that it is a breeze, an easy way to make money. The truth is, it is very difficult to make money from a blog unless you have what it takes. This means you have to have great content, garner a sizeable and commendable audience, and most of all, have the necessary know-how in effective ways to monetize your blog. Monetizing your blog is the ultimate test when it comes to blogging success. This involves extensive marketing for no matter how monetized your blog is, if it does not get the necessary and right traffic, it will still be useless to you. Getting your blog noticed and standing out from the millions and millions of blogs online today is no easy task, it takes quite a bit of skill. Here are 9 blog promotion tactics by http://socialmarketway.com that every blogger should know.

Go social

Other than Google, social media sites command the highest amount of online user traffic today. Facebook is second only to Google. Twitter, LinkedIn, Instagram and the rest are not so far behind. This means that these social media sites are where your audience is to be found on a regular basis. If you want to effectively direct this substantial amount of traffic, then you need to engage with the community in general, the easiest way to do this is through these social media sites. The thing to remember is this, a social media campaign can look a lot like spam. This is mainly because people come here to interact with one another and share ideas. Unless you are actually contributing to the conversation in a meaningful way, simply posting a link to your blog will be considered spamming and this will result in you getting banned. You need to interact with the community. This involves taking an interest in what they are discussing and contributing relevant information which you can then link to or from your blog.

Target a ‘sharing’ audience

This should be part of your strategy. Try as much as you can to make your target audience the sharing type. There is certain demography of people that is more likely to share material online than others. Audiences that include people looking to lose weight, bodybuilders, technologically astute people, and serial shoppers are all examples of audiences that will willingly help spread the word about you and your blog. This is provided the content is relevant and useful.

Guest blog

Once you have found a niche, look for other authoritative sites and blogs within that niche and guest post on them. This involves writing articles, following forum threads and interacting with the site administrator and the audience. Once you have gained their trust and your opinion is valued, you can simply request the site administrator to let you link back to your blog. This way, you will gain their audience and hopefully the people they recommend.

Appeal to the vertical markets

You have to make your blog an authority with relevant content as well as offering solutions to the society at large. This means FAQ pages and several ‘How To’ articles. Feature different industry trends with credible and verifiable statistics. Once this is done, your blog will be regarded as a valuable resource and this will keep people coming back.

Participate in forums and discussions

These are platforms where likeminded people go to hold meaningful discussions. Once you have found your niche, find all the highly-trafficked and relevant forums and actively participate. Give relevant advice and links to actionable and useful information. As part of this advice, you can send them over to your blog. Remember, these are serious people and spamming will NOT be tolerated.

Include your blog in everything about you

This means that you should always mention your blog whenever and wherever your name appears. In your bio, your online resume, your other websites, your email signature, your internet profile, your social media accounts…anything that features you should also feature your blog.

Utilize bookmarking sites

Making use of social bookmarking sites can be a very resourceful way of gaining backlinks. These are ways through which you can widely advertise your blog without paying for it. You can always opt for paid advertising.

Make your content SEO friendly

When it comes to blogging, the number one rule is quality content. In your struggle to churn out high-quality content, make sure that it is SEO friendly. As mentioned earlier, only the various search engines like Google have more traffic than social media sites. This means that the majority of organic traffic can be found in search engine page results. Properly optimizing your blog content gives you an added advantage of getting this organic traffic.

Use web analytics

This is similar to carrying out a survey. Analytics gives you a break down on where most of your traffic comes from, which pages and content they spend more time and what they actually think of your blog. Paying attention to these statistics and tweaking your blog in accordance with the results will go a long way in improving your performance. It is a way of giving the client what he/she wants.

Call to action

Sometimes you just have to be blunt and tell your readers what you want them to do. In every article or comment you make, find a way to include actionable and relevant information that can link back to your site. This way you can simply tell them to click over to your blog for further information. They know what they are getting and you are not being vague about asking them to switch over.

These are 9 Blog Promotion Tactics That Every Blogger Should Know. However, what you need to remember is this, for your blog to succeed, you need to be passionate about what you are writing. Without this passion, you will not be motivated to churn out high-quality content consistently, which is the core of every blog.

Digital Branding

3 lessons learned responding to a PR Crisis

Steven on October 21, 2019

Building a brand from the ground up can be very rewarding. However, it takes a lot of hard work and usually, a lot of time.

Unfortunately, an unexpected PR crisis can ruin a brand overnight. This can be devastating, especially when the crisis is caused by events unrelated to your company.

This is what happened to the UK dry herb vaporizer company, Vape Elevate. Last summer, a mysterious vaping illness swept the USA. Eventually, this illness was linked to a company selling illicit E-Liquid. Unfortunately for Vape Elevate, this illicit company shared a name with one of its brands; Dank Vapes.

Eventually, customers in the UK were becoming confused between the two unrelated brands and sales were greatly affected.

We spoke to Cara Robinson, Customer Experience Manager at Vape Elevate to find out what lessons she learned responding to a PR crisis.

Act quickly and preempt any damaging news

To this day, Cara’s biggest regret is not preempting the public relations crisis by communicating as soon as possible with her customers

“We were fully aware that a company sharing our name was being linked to the vaping illness. However, because it was happening over 2000 miles away and our sales were unaffected we decided to ignore it – much to our regret”.

By not acting quickly, customers are left to draw their conclusions of events. Even if the conclusions are wrong, it can still be damaging for business.

Cara agrees “Had we not buried our heads in the sand, we could have prevented our customers from confusing our brand with the illicit vaping brand.”

Put yourself in your customer’s shoes

One thing that Vape Elevate did get right was putting themselves in their customer’s shoes.

“We quickly found that anyone searching for our brand on Google would be presented with stories about people falling ill. This is the last thing you want to read when shopping. It was then we knew we had to rebrand.”

By viewing the brand as a customer would, Cara’s team was able to identify exactly where the crisis lay and ensure they came up with the response that best met their customer’s needs.

Have a communications plan

Once a plan of action has been decided upon, the entire team must be singing from the same hymn sheet.

Social Media is increasingly likely to be the first port of call for confused, angry and inquisitive customers. During a PR crisis, any responses customers or press receive should be predetermined and approved by senior management. It’s important to not allow any employees to go rogue.

Sending out a mass email to your customer database is another great way to manage communications. This is exactly what Vape Elevate did as Cara recalls:

“We announced our brand change by sending an email simultaneously to our customers, our suppliers, and the press. It gave us control of the narrative and we were able to reposition the brand change as exciting.”

Top Tips For Handling A PR Crisis

It’s a worst-case scenario that can befall even the most prestigious organization: a public relations crisis. From a string of bad reviews to a serious financial scandal, a negative incident can have a powerful impact on a company’s reputation — no matter how small or diplomatic it is. That’s why it’s critical for every business to have a reaction plan in place. Here are some do’s and don’ts when navigating a PR crisis.

In today’s digital age, news can go viral almost instantly. The implementation of a swift and effective crisis management plan is essential. An organization should address the issue head-on, whether it’s with an apology, an explanation or an announcement. If an immediate, informative response is not possible, the business should at least communicate that it’s looking into the issue and give a reason as to why there will be a delay. Above all else, it’s important to take responsibility for what happened.

Before sending representatives to address the media, make sure they fully understand the response strategy and are given enough information to answer questions. If time allows, set up a practice session to ensure they are prepared. Emphasize that the company’s message must be consistent across multiple channels.

Refrain from saying “no comment,” as these are two of the most damaging words in PR. Shutting down communication leaves a gap for others to fill, and what they say may be worse than the truth. If an organization is waiting for more information, it should let the public know that it is working on a response or a reaction to the situation.

For more tips on how to handle a PR crisis, see the accompanying infographic.

News Exposure provides a variety of media monitoring services, including TV broadcast monitoring.

Digital Branding

Types of Purpose-made Website Templates and the Various Usages of Those

Steven on October 21, 2019

A web template or website template is primarily a web page, which is pre-designed with a custom set of elements, which anyone can simply pick and simply plug-in your text or image to build a fully functional website. Unlike the need for custom coding and designing, the pre-built website templates will let anyone, even those who don’t have any knowledge of coding, to set up their professional websites.

Website templates are usually built with HTML, CSS, and Bootstrap codes and will let anyone tweak the layout to set up a unique website. There is no need to hire a professional developer or designer to construct a website. Nowadays, even many of the developers who are into professional website creation make use of these templates to prepare business websites. Website templates will let the amateur web developers build their websites quickly and easily without the need to do the coding from scratch.

Usage of these templates also lets anyone make websites at a reasonable cost, and the entire process of web development is also made less time consuming with the use of templates. The modern-day templates are also coming search engine ready out of the box, so the users can easily search for and find your products and services online. Each template available out there in the website template repositories are also self-contained. You just have to plug-in your unique content as text, images, or videos, and then tweak the layout according to your needs with drag and drop options to complete the layout and publish the website.

Various types of web templates

As discussed above, the website templates come self-contained as downloadable zip files or kind of an online web builder user interface. If you are a bit coding-savvy, then you can use an HTML code editing program also to do the customization. These could be made simply static or highly responsive and dynamic. You can configure these templates to be adaptive to the needs of any mobile or PC browsing. You can also put the file extensions as.htm, .html .php, .asp and so in. In any case, these could be built using the HTM and CSS codes. The modern-day templates are coming responsive out of the box, and the layout could simply flex to the entire width effectively for a comfortable view.

What are all there in the website templates?

Usually, you can find or include text and images (.jpg, .png or .gif formats), HTML5, CSS3 elements, jQuery, shopping carts, payment gateways, contact forms, slideshows, dynamic image galleries PDF download, video, and graphic players, embedded YouTube, etc. to point out a few. The designs and codes of the web templates may vary largely from case to case, so the users need to be very careful and picky while choosing their most appropriate website template. Ensure that you check all the functions of the template as well as the scripts, functions, and applications you need for your website. With the Designmodo free website templates, you can all add custom text, scripts, stock photos, third-party plug-ins, or anything to the template easily to create custom-built pages. The default stock images could also be replaced with the user content like.jpg or .gif images.

The website templates come as standalone zip files, including built-in scripts for multiple pages. There may have been many developers who worked behind it to create these pre-built templates and for the clients. In addition to it, the website templates can also be purchased by the clients and make use of a developer at their end to customize the layout and design. Most of these website templates can be used as a base, and using a professional to complete it will help save a lot of time and effort compared to building a site from scratch. Using website templates, there is also no restriction as to how to customize a website and what all elements to be included in it later. However, you can also have a look at the user agreement while downloading a website template to see if there are any such restrictions.

More about HTML and CSS-based designs

HTML, as well as CSS, are plain text coding languages which can be used for browsers to render the webpage designs. The latest versions are HTML5 & CSS3, which are now considered as the website standards. It is W3C, World Wide Web Consortium, which updates and maintains the standards for these.

The web templates now come in various flavors, and you need to be very careful while considering the options and choose one. You shouldn’t instantly commit to any design without scrutinizing them. It is also ideal to choose one which will be compliant with the current standards and also ply responsive on the mobile screens. Ensure that the website you develop passes the Mobile-Friendly Test by Google.

Adaptive design vs. responsive design

Adaptive web templates are similar to responsive web designs and will consist of the media queries of CSS code. The major difference in terms of adaptive design is that it targets the desktops and mobile devices separately. There could either be a separate design or another set of web pages for each device. Detection of CSS, PHP, jQuery, or ASP could be used to redirect the users from various devices to corresponding web pages. However, there could be many gray areas in adaptive design. On the other hand, responsive web design only needs one type of development. Bootstrap uses a grid-based system with which the web page gets open based on the characteristics of the browser and the device screen on which the website is open.

There are also many web builder systems offered by hosting companies and proprietary CMS providers. However, while combined with the template designs coming packed with the hosting packages, your websites may not be portable, and you will find it difficult to port it to another hosting server later. So, it is best to stay away from such hosting service add-ons, and it’s ideal to choose independent website templates, which you can seamlessly customize and personalize with code updates.

Digital Branding

Guest Posting: How To Find The Right Service Provider For Your Business

Steven on October 20, 2019

Guest posting is one of the most rewarding practices for link building and marketing for businesses from every industry. It not only helps with securing high-quality backlinks but also helps with brand building.

Let us understand first how guest posting can help your business:

It helps bring in referral traffic through contextual links
Your mention on reputable blogs and websites improves your brand recognition
You get to generate more revenue through high in-flow of targetted traffic
You can earn the trust of your audience as a genuine content creator

Having known these benefits of guest posting, you may consider it for acquiring backlinks to your website. But, the time and amount of effort required in blogger outreach and securing backlinks from influencers may seem like a daunting task.

Nevertheless, you can hire SEO reseller services to help you with your guest posting exercise.

Here’s how you can find the right fit for your business.

Start your search from Google

Your old friend Google has answers for everything. You can begin your quest to find the best service provider for your guest posting by searching for relevant terms. For example, you can search for, “list of guest posting service providers”, which would bring up a long list of agencies and SEO companies offering guest posting services.

Sort the most reliable ones

The search result would bring up thousands of companies that offer guest posting services. Obviously it gets tough to sort which one is the best out of these. Here’s a secret tip: choose the ones that rank on the first three pages. These service providers certainly understand how links work, that is why they are ranking at the best positions for the most competitive search term.

Alternatively, you also need to understand that the ones with the best reviews are the most reliable ones. Sort for the ones that have the best customer feedback and highest ratings across various business portals. Once again, Google can help you find these reviews.

Understand the benefits they offer

Apart from simply guest posting, you also need to know if your potential service provider can offer you any other benefits. For example, some agencies offer content creation and blogger outreach services as well in combination with guest posting. Having these services along with the primary task, can reduce your efforts and improve the returns for link building through guest posting.

Place your order and relax

Now that you have all the information to choose the best service provider, the last step is to make sure that their services fit in your budget. Once you have identified the service provider that satisfies all your requirements and that too within your budget, it’s time you start working with them.

At first, you should place a few orders, just to make sure that you’ve chosen the best service. Having made sure that you can rely on your service provider, you can proceed with placing your link building orders with them.

Having said that, it is important that you always keep in touch with your link building service provider to stay on top of the campaigns that are carried out for you.

Digital Branding

4 Useful SEO Tools to Help You in Your Business

Steven on October 19, 2019

There is no online business owner today who doesn’t understand the importance of SEO (Search Engine Optimization). With the online mode becoming the preferred medium for both social and business interactions, the SEO services in Mumbai, Delhi, etc. have gained importance. According to a survey, nearly 93% of the total net users today use the online medium to get the desired information. Looking for the desired information, these users are just interested in clicking on the first few results that get displayed and hardly bother to go past them.

Thus, the focus of the SEO company in Mumbai that you have hired would be to get your business to appear in the first few listings and for that, they make use of various SEO tools. Some of the SEO tools that can help in taking your business to the next level are:

SEO Profiler

Keyword research, link building and researching the keywords used by your competitors are some of the important SEO activities. SEO Profiler is an apt tool that makes it possible to do all these on a single platform. Competitive intelligence research is very much required to gain an edge on your competitors.

This tool, besides providing all these, also offers aesthetically pleasing and detailed reporting features, which can be used for displaying the data that is generated by this tool. It is free for the 30-day trial, post which you have to choose a plan depending on whether you are using it for beginner-level accounts or for professional SEO agencies.

All in One SEO Pack

It is a feature-rich plugin, which is making its presence felt since its debut in 2007. It is used by SEO services in Mumbai, Delhi, etc. as it features automatic title optimization and meta tags, built-in API, Google’s AMP and analytics support and more. SEO beginners, as well as advanced users, find it useful. The beginners often use it with its default settings, while the advanced users override the default settings and create their own custom settings.

WPTouch

WPTouch is again a feature-packed mobile plugin for WordPress and it is also recommended by Google. It is used for creating a mobile-optimized version automatically for a website. The best part is that no code change is required for doing so.

UberSuggest

If you want to gather any data related to your domain name or keyword, you can do so for free using UberSuggest. It is a free program that tells you a keyword’s volume, suggests long-tail keywords related to your content, the average cost per click and shows which site tops the ranking for the particular keyword you have entered. By entering your URL into UberSuggest, you can get all the details about the organic traffic and keywords of your website. It also tells about the backlinks that your site has generated and other similar details.

Making use of the SEO tools helps in improving visibility and rankings on the search pages as they are designed to perform specific tasks brilliantly.