Category: Digital Branding

Digital Branding

Have you experienced the new VR escape room game yet?

There is a new gaming opportunity waiting in the market for young gamers. If you are tired of playing mobile games then this opportunity is the one that probably you have been waiting for.

Yes, and that is an escape room game.

You can now play in your new avatar against or with your friends in an all-new escape room. Get ready to spend some action-packed time with your friends in one of the fox breakout rooms.

Heard of a VR escape room game yet?

In a VR escape room game, you have to beat an objective within a limited time. You will be playing the game in a virtual room. Everything around you will be hyper-real and you will see yourself in a changed version as per the game.

Now, what’s the objective that you have to deliver on time?

You have to be able to come out of the room by completing the sub-objectives within the game. These objectives will be summarized to you before the start of VR gaming Sydney.

Your task is to complete the given set of objectives within the specified time and come out.

Think it is too easy? Then make sure to try it out

If you think that solving puzzles is the one thing that you are very good at then the VR escape room game is the perfect fit for you.

Once you start this game you will be facing intense challenges that will test your IQ. And tell you that there is always a time pressure running on the back of your mind. To win the game you need to complete all the given objectives with that timeframe only.

This is one game that is packed up with action, suspense, entertainment, and some thrilling adventures which are set up inside the room.

It’s good too for your team bonding skills

If you have to gel out with your team and become a team player then there is nothing better than trying your hands on the VR gaming Sydney. The games are breathtaking with action and adventure packed in a virtual world.

Now your capabilities and potential to become a true team player will be tested as you know your contribution to the game is extremely vital. Each member might be given a set of objectives to do based on the difficulty level and the complexity of the escape room game.

If you want to win the game then you have no option than to help your teammates in every way possible and complete all the objectives.

How to play the escape room game?

You will be given 3D headsets which will be your gateway to the virtual world. And then there are plenty of different game genres that can choose on. Once you choose on the genre you will be briefed about the objectives of the game, time limit, and what are the rules and regulations of the game.

One this is complete you can expect the real action to begin.

Once the mission starts you will become busy in finding clues, solving puzzles as you look to complete the objectives in time.

Inside the fox breakout rooms, there is enough space to accommodate more than one person. So generally you can expect to play the game in either the solo mode or even the team mode.

In the solo game mode, you will be playing alone, while in the team mode you will be playing together as a team.

Often the competitions are held in between two teams who are playing in separate rooms. The team which completes the set of objectives first is usually the winner.

How is it a good opportunity for team building and reenergizing your spirits?

The VR gaming Sydney for escape rooms is a great way to increase your team bonding and even spending some quality time with your friends.

We have spent a lot of gloomy times in the past few months and it is time to look at the positive side and come out strong. And for that matter, a good team player is always a good and demanding quality.

Now you will be able to learn to increase your IQ and become a better team player by playing the VR games in fox breakout rooms.

 

making video
Digital Branding

Explainer Videos: How They’re Made

Great explainer videos are made to answer many questions about companies, products, and services. Explainer videos are typically designed to give viewers a fast-paced, engaging story to follow and leave them with an understanding of what your brand has to offer, followed by a strong call to action. These are often placed on a landing page, your website’s home page, or a prominent product page and they have the potential to drastically increase your company’s conversion rates.

Planning the video

Photo by Retha Ferguson from Pexels

Creating Explainer Videos

At Akullian Creative, we love utilizing our full creative team to bring these explainer videos to life from “scratch.” Explainer Videos at Creative Agencies like Akullian typically go through this general creative process:

1. Goal Setting

What is the goal of the content? It is crucial to identify your call to action as well as determine how you want to portray your brand in order to attract your target audience. The ultimate goal should be to highlight your company’s product, service, or business idea in an engaging and efficient way. It is also a good idea to plan where the videos will be placed such as your website, social channels, and investor pitch presentations.

man-working-on-laptop-while-woman-takes-notes-

Photo by Canva Studio from Pexels

2. Writing the Script

Once the goal is defined, the next step in the process is writing the explainer video script. This step requires the most attention and focus, and is where we pound lead to paper typically followed by countless revisions & wordsmithing. The script should address the problem, the solution that your brand offers, and how it works or how to get started. We’ll then refigure our script to get as clever as we can and eliminate any words or syllables that don’t add to the story. With attention spans at an all-time low, it is incredibly important to cut the script down until you can’t take away anything else. These videos should be very brief (aim for under a couple of minutes) and be sure that your key message and value proposition are found within the first 30 seconds.

Once we get an approved script, we’ll record a demo voiceover and will then move into the storyboard process. The script should stay consistent with the overall brand voice and should align with the style of the planned final video production (live action, animated, whiteboard, etc.).

3. Creating the Storyboard

The storyboarding process is very essential and will determine where the video will end up visually and what will be required for production. This is the step where words will be brought to life to ensure the viewer can comprehend the full story. This should be a collaborative effort and if done correctly, this part of the process will save countless hours in production and editing.

Video production

Photo by Brett Sayles from Pexels

4. Production

Once the storyboard is finalized, it’s time to begin the production process. Depending on the style of video you end up making, there will be great differences in production. Live-action explainer videos can range from a single subject on a white backdrop all the way up to fast-moving cinematic shots with explosions. For illustrated videos, they may require endless keyframes to make pixels move where you need them to go. With today’s varying digital platforms, many companies are also working to build explainer videos in different sizes to accommodate portrait, widescreen, and square formats.
Each explainer video typically requires consideration of:● Voiceovers / Talent
● Music
● Sound Effects

About the Author: Rich Akullian of Akullian Creative (New York) leads a team of award-winning storytellers. Akullian Creative is a full-service agency that specializes in making content that drives ROI. Check out one of their Explainer Video case studies

Digital Branding

Why Home Maintenance Companies Need Digital Branding

Not long ago, HVAC technicians, roofers, plumbers, painters, electricians relied on word of mouth to acquire customers. However, about 60 percent of clients review home improvement sites when searching for services, thanks to the internet revolution. Another 30 percent will check out the website before contacting them. An Orange County water purification business or any home service firm that lacks a digital presence is like an automobile without tires. 

Digital branding refers to how you create and design your business on the internet through social media, apps, visuals, websites, and more. It enables your home improvements firm to be known everywhere and shows credibility. This post explains why you need digital marketing/branding in your firm.

Digital Advertising/Branding Offers Channel Flexibility…

Digital Branding content is shared across countless platforms; this helps you reach various potential patrons looking for home services. You can capitalize on several platforms by distilling complicated topics into 1-minute or 5-seconds clips on social networks such as Facebook, Vine, Twitter, and Instagram. You can then augment the snippet with corresponding details like links to posts about cleaning products, roofing materials, and more. You can also repurpose parts of long-form content into a SlideShare or infographic presentation. Thus, customers can quickly get an overview of your company and contract your services.

It Also Attracts Mobile Engagement…

Based on a study conducted by IAB (Interactive Advertising Bureau), millennial and Gen Z customers are most likely to see your ads on mobile devices. More than half of mobile users have bought an item online after viewing relevant adverts on their smartphones.

Mobile and digital marketing work together to reach on-the-go audiences where and when they are online. Your firm can optimize Smartphone engagement by ensuring landing pages, emails, and posts transform smoothly from desktops to mobile devices. From there, you can use heatmaps and time trackers to find out where you gain and lose most visitors once they get to your mobile website. 

And Enables You to Package Your Services…

Online advertising enables engagement with potential clients. You get to understand them and their needs. You can begin conversations on social media or conduct surveys to know what they are looking for and package your services. Their comments and survey responses will give you insight into their pressing issues. Digital marketing offers multiple tools for identifying who your customers are. You can begin building a relationship and become a more trusted entity. Customers are more likely to hire your home services when they know and trust you.

While Keeping a Hawk-Eye on the Competition…

To achieve more profit and become successful in providing home services, it’s critical to check out what your competitors are up to. Use them as a learning pillar rather than trying to outshine them. Examining your competition helps you discern new trends and what works. Examine what other home services companies are doing to attract clients; for example, what do they post? Do they use clips/graphics? Identify how they present their brand and what’s unique about them.

And Reducing Your Bounce Rate…

Bounce rate refers to the number of people who click on your site but leave instead of visiting other pages. It’s important to measure the quality of your website since you need guests to complete actions such as download, purchase, or contact. Lower bounce rates are better. Digital marketing uses various methods, such as infographics and clips, to reduce the bounce rate. It tailors your content to targeted audiences, thus instantly peeking their interests. One of the objectives of digital branding and marketing is to minimize bounce rates in traffic sources. This improves your sales revenue since more people will be hiring your improvements services.

Digital Branding is Also Cost-Effective!

Digital branding/advertising is more affordable than brick and mortar branding/marketing options. Traditional marketing makes it difficult for small and medium-size home service companies to compete with larger brands. Big home enhancement firms have sufficient funds for mainstream advertising such as TV and radio commercials.

Digital branding levels the playing field and offers cost-effective options to market your services to potential customers. For instance, PPC (pay-per-click) marketing enables you to select your budget. Note that your expenditure levels affect branding and marketing success.

Parting Thoughts

As stated above, among the most significant perks of web-based branding and advertising is its ability to promulgate into a surplus of online channels, including search engines, social media, online ads, online activations, and websites. It’s essential to apply consistency throughout all platforms to achieve immense success. An online marketing/branding agency will help reach a wide pool of online customers and advise you on budget-friendly and effective campaigns. It will also help you in improving the conversion rate while reducing the bounce rates.

Digital Branding

Top Sales Tools in 2020 for Online Businesses

Selling used to be a completely human activity. Today, in the digital age, we’re seeing a new world of online sales that’s leaving businesses scrambling to keep up. Succeeding in online sales takes more than just the right copy or the best price. 

You need to know how to balance humanity and technology. These tools make it easy for you to streamline your online selling so you can grow your business in 2018! Keep reading for the best tools to try now for your online business!

1. Social Media Marketing tool Hootsuite

Social media marketing isn’t optional anymore. If you’re running an online business, you need to be active on social media. Whether you’re sharing promotions, updates, or a constant stream of content. Even if you have a dedicated social media coordinator, Hootsuite streamlines publishing and provides valuable analytics so you can see greater growth across platforms. By integrating with your top social platforms like Twitter, Facebook, and more, Hootsuite lets you plan your posts in advance and schedules them for you at the optimum times!

2. Parserr for Email Marketing Success 

Running a business calls for strong email marketing. If you aren’t using quality, real emails, you’re better off skipping your email marketing altogether. With Parserr, you can extract information from emails automatically. This gives you more time to spend building campaigns without having to worry about getting the right information. Your emails go from just emails to leads, and you can even integrate with your favorite marketing programs. 

 

3. Leadpages for Converting Traffic

Landing pages are changing the world of marketing and sales. Instead of driving prospective clients or customers to your website which can have an overwhelming amount of information, you can direct them to a landing page with targeted calls to action. With over 70 templates you can customize for conversion, Leadpages it the leading platform for building landing pages that build your customer base. You can easily configure Leadpages with your Facebook marketing strategy or even your own website to create custom, highly-successful sales pages!

 

4. Basecamp for Project Management

Project management is a big part of any online business. Even if you’re just working with a small team, it’s important to keep everything organized and clear. Basecamp puts everything together in one place. You can manage large projects, communicate with remote workers or clients, and set clear deadlines all through one clear platform. It’s simple, no-nonsense design makes it easy to use, and it’s trusted by millions around the globe already! 

5. airSlate For Document Generation

Your sales team will need many documents throughout their sales cycle. If you need to connect document templates to single or multiple data sources using no-code for document generation, airSlate bots are a great option. Generate modifiable documents or PDFs with fillable fields. Redline, comment and track changes until a document is ready for e-signing.

Building Your Business with the Best Tools!

When you’re building your online business, you can’t do everything on your own! You need to be open to using the best tools that help you along the way! Most importantly, these tools free you to be a better business owner since you can spend more time on the things that matter most. 

Bring humanity back into your sales by streamlining your strategy. The best way to compete in this competitive industry is to focus on the customer experience and how you can better serve your customers. That might mean bringing them the best products and services to their social media channels where they can find you. It might also mean having a secure email strategy for warming up prospective clients. No matter what tools you decide to use, be proactive to see your business grow! 

development
Digital Branding

Importance Of Website Development Review

As a company involved in website development, it is very crucial to know what your customers are saying about your websites. It is pivotal for your web development business to know if your website is meeting their needs and expectations.

Website development reviews are highly crucial in some respects. So as the owner of your web development company, it is essential for you to check each and review posted on your webpage. Also, check about your client’s reviews on other reviews websites such as Quora and Reddit and Supple Reviews.  

Website development is the work that goes on at the back such that a seamless website runs on the front. Coding is an important part of web development and basically a web developer’s job. Every feature and functionality on a website is ultimately coded and determines how fast the website will perform, what tasks could be done, and things like that.  

web-development

So Here’s How Website Development Reviews Are Important For Your Company

Negative Reviews: Determining The Root Cause Of Customer Dissatisfaction

Dealing with negative reviews is a skill. It could be that you have not been able to meet the needs and develop the website as per the priorities of your customer.

But the way you deal with this customer is the key to your company’s growth. Don’t believe it? Here how it works-

A dissatisfied client will be angry and might even leave your company to join another website development company. But if you have read all his website development reviews properly, you can find out what needs to be done to retain this client.

review

Here’s What You Should Do-

Prompt Answering On How You Wish To Deal With The Issue

First, be prompt in your reply and assure the customer that you will look into the website issues on a priority basis. Find out the issues and fix them as soon as possible and deliver it back to the client.

You Get To Stay Updated:

One of the reasons that you must check the website development review of your work is because it helps you know whether you are using contemporary platforms and coding or not. Reviews from an unsatisfied client give you an idea of whether you are using technologies and coding processes that is outdated. Since technology is evolving each day, you need to be in touch with the latest coding platforms, programming techniques, and the syntax of the programming languages.

If you have come across too many negative website development reviews on your website, then you must consider changing your coding principles, processes, and platforms. Check out what your rival companies are using for developing websites.

development

Is Your Website Development Process Redundant?

Sometimes the problem with your website development may lie in your webs development process. If you carefully analyze the Supple website development reviews, you might get the clue there only. With better technologies and coding platforms, most companies are using the agile methodology for developing websites from scratch. Are you using it? Are you still using the traditional waterfall model of website development? If yes, then consider adapting to newer web development processes immediately for better web development.  

Is Your Customer Complaining About The Charges On Web Development? How To Deal With It?

Charges can be a major issue for customer complaints. If this is the cause, then you will be clearly able to identify it form the reviews the customers have posted on the website. Review your pricing strategy in case this is the major point in a lot of customer reviews.

Final Say

Website development reviews are crucial for your overall website development. They give you important clues to the areas where you are lacking. Carefully analyze each review and assure your clients that the problems will be resolved in a quick time.

Connecting with customers
Digital Branding

Ways To Increase Your Brand’s Trust Online

To thrive within the immense competition of the market, a business needs to find a way to be a recognizable brand. Today’s consumers can easily do research online and compare one brand over another before they make a purchase decision. Consumers tend to make a comparison on the prices offered by different brands and see online reviews before they choose to buy a product. As there are a lot of options available for consumers today, building trust becomes important for businesses. Trust is a strong foundation for a brand to maintain positive customer relationships and will help a brand to get repeat customers and boost the profitability. Customers’ trust has a big impact on your business and it is essential to make it one of the main objectives of your online marketing strategy. So the question is: how do we build and increase brand trust online and win a consumer’s heart?

 

customer standing in front of globe

Image by Gerd Altmann from Pixabay

Here are some ways to build brand trust online as recommended by Algo Sea Biz (a digital agency).

Improve your website design

A website’s design is one of the important aspects that can influence customers in making a decision. A poorly organized website will cause consumers to have a bad impression on your business. A website with a slow loading speed is an inconvenience for consumers and it has a huge impact on a customer’s purchasing decision. As people can easily judge whether your business is trustworthy or not by your website, it is important to ensure that you have a professional and well-organized site. Make sure it has easy navigation so your online customers can easily discover and buy the products they need. Stay transparent and provide accurate, up to date information on your site. It is essential to check your website regularly and organize it well so your website has a good site speed, a good design, and also mobile-friendly. These endeavors will give consumers a great experience which builds trust.

Always give valuable content

When it comes to digital marketing, content is an important aspect in leading a business toward a successful campaign. Quality content has a huge impact for your business, and it is important to ensure that you provide quality and valuable content on the customer’s touching points whether it’s on your blog, website, or social media channels. Providing reliable and insightful content to your audience helps to nurture your brand trust.

Connecting with customers

Image by Gerd Altmann from Pixabay

Everyday consumers are bombarded by advertisements of various products online. Providing informative content such as articles, infographics, and informational videos on your website and social media can help them to break through the noises. While you provide informative content, you can still deliver your brand messages and do promotion about your products. When you post your content, ensure it to be original, up to date, and most importantly, relevant to your audience. It will show that you bring value to the table and you actually care for them. Valuable content boosts the credibility of your brand in front of customers and eventually builds trust.

The importance of a two-way communication

Today’s consumers love to engage with brands, and this is one of the important factors in building trust and strong relationships with them. The way your brand communicates has a huge impact on this matter. Social media is a place where you can create good communication and connect with consumers today.

Social media channels allow businesses to communicate personally with consumers and keep them engaged. Having a good conversation with your customers helps you to understand how they perceive your brand; you can then offer solutions to help them. As a result, customer s tend to be more satisfied, which can affect the progress of generating more leads. Two-way communication also helps businesses to identify customer expectations. You can find out their concerns while interacting with your brand so you can find a way to cater to those concerns and then improve their experience.

social media icons

Image by Gerd Altmann from Pixabay

Conversation also helps your business to measure what the next step is to take place in your strategy helping retain the customer as you understand what they need. Two-way communication helps you to ‘listen’ and shows your customers that your business cares about their concerns on a human level. And then, when consumers are satisfied, it will create a positive reputation for your brand and ultimately establish a loyal community.

As we have found out, building brand trust online is very beneficial for your business, it is also good to make it a priority. On the top of it all, the key to earn a customer’s trust is showing that you keep them in mind and respect them. Once brand trust is built, it will maintain a long-lasting relationship between a brand and the customers.

Digital Branding

10 Tips To Help You Create An Awesome Email Signature (With Examples)

For email marketers, every element present in an email is bankable!

From the subject line to the body text through the email signature, one can optimize every single aspect of an email to trigger actions. While email subject lines are designed to grab attention, the CTA buttons are to set off desired actions, and similarly, a simple looking sig line can be used to accomplish small as well as large marketing goals.

If you’re signing off your marketing email with mere ‘best regards’, you’re missing out on some great marketing exposure. Today we’re going to talk about email signature tips that are thoughtful and actionable. Let’s get started…

1. Brand affiliation and contact information

Irrespective of how old or new your email contact is, putting in information about your organization, job title, or the brand you are associated with is imperative. Your name should definitely be the first signature element that goes there but closing it with the brand name or even a logo can portray a more sophisticated POV to the readers who see it.

Apart from that, secondary contact information is something you should have a practice of mentioning. If you don’t want to give out your personal contact number, a company website or an extension number can also do the trick.

Examples

2. Play with colors but maintain consistency

Playing with colors in your fonts, background, or imagery is a good practice to leave a lasting impression, but never go overboard with random palettes. Choose the ones which represent your brand persona and stick with it.

Example

(Source: WiseStamp)

3. The design ladder

Whether you go for a vertical email signature design or a horizontal one, the hierarchy of the elements present should not hinder the view of a reader. The design should go like the name – larger font, designation – medium font, brand – logo or website link, and so on. It differs from industry to industry or even sender to sender, but making sure the credible information is placed correctly is vital.

Example

4. Utilize signatures to trigger actions

CTAs in emails are essential, but if you want to utilize the signature space to notify something new or relevant to the reader, you can use links and CTAs in email signatures as well. Again, when you are using this space which is not a sales deck, don’t try to be pushy about the call to action. Remember, email signatures are not your primary source of conversions.

Example

5. Linking Social Profiles

While this is the fifth point in our post, you can find social media icons in almost every example that we have shared! Social media pages are important and having a credible social profile says a lot about you. 71% of consumers who have had good social media service experience from a brand, recommend it to others. Thus, having an active social media profile can work wonders for you. While you’re signing off in an email, you can put up quick links to your social profiles for the readers to easily click on them.

Example

6. The use of dividers

When designing an email signature, you want to add as many relevant elements as possible such as the secondary contact, website, social profiles, images, and more. Now when this is the scenario, the wise implementation of dividers helps you create a clutter-free design. All in all, the elements should not overlay any other information present while giving each of the significant attention.

Example

(Source: WiseStamp)

7. Make it engaging

When we say keep it engaging, it doesn’t stop with an appealing design, but also comes with a few cues that make it click-worthy! Simply putting in icons and links is expected from every marketer, what you can do differently is providing appointment booking links and calls-to-action. Share a personalized meeting link that automatically lets the user to book a slot.

Example

8. Follow the trends

You should revamp your email signatures from time to time with the latest information or a new format. Just like email template design trends, email signature trends also evolve. One such noteworthy trend is to add moving objects or GIFs in your email signature. There are numerous aspects you should keep in mind while adding something like this due to visibility criteria, screen size variations, email client support, and more, but there’s nothing wrong in employing them with precautions.

Example

(Source: WiseStamp)

9. Mobile optimization

Just like HTML emails, the signatures in them also require special compliance for different email clients. For instance, a signature that’s a GIF might have support for Gmail, but won’t render in Outlook. Similarly, with screen size and resolution support mechanisms, different email signatures work differently depending upon the device. The future is mobile, and if you are not designing responsive email templates (including signatures) you are toying with user experience. Emails with display disruptions get deleted within 3 seconds and if you do not wish to fall under the deleted emails category, it’s time you go mobile while designing an email.

Example

(Source: WiseStamp)

10. Test, and test some more

We are aware of the traceable email CTAs and other aspects that we generally analyze in an email. You can take help from the heatmaps to determine where people are focusing or clicking in your signature. Try sending test emails with distinct signatures and measure the performance. You can instill any or all of the above-mentioned tips while you test and choose once the results are out.

Extra Byte

Where your email recipients are situated, is a very crucial piece of information. If you’re catering to a global audience, you can set up an email signature that is general and can be helpful to anyone reading it. But, if you’re sending location-based emails, keep the business laws in mind. For instance, as per the Netherlands law, one has to include details like company name, registration number, registry location, registered office, and more. It is advisable to consult a legal representative to double-check your crafted email.

Conclusion

Email marketing is here to stay, and the innovations in email designs, HTML templates, and email marketplace as a whole are noteworthy. If you want your campaigns to perform, don’t leave any element of the email unattended. We hope the above-mentioned 10 email signature tips will help you create better sign-offs the next time you send an email.

 

Author bio:
Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

digital marketing graphic
Digital Branding

Is There Similarity Between Digital Marketing and Essay Writing?

Digital marketing can be described as the use of social media, the internet, search engines such as Google, and mobile devices as tools to reach potential customers. It usually targets a specific class of customers that a business may be interested in attracting through interaction to determine the specific needs of the target customers. Essay writing, on the other hand, involves coming up with pieces of writing that are meant to portray the ideas and arguments of a writer. An essay simply puts to perspective the information and opinion an author has into writing. The article will discuss digital marketing and essay writing to determine whether the two are similar. Can you really compare digital marketing vs. essay writing?

digital marketing graphic

Digital Marketing

Digital marketing is a combination of all marketing strategies that use the internet as the primary platform to engage potential customers. Generally, businesses advertise their products and services on different platforms such as social media, emails, and search engines where potential customers may engage the goods and service providers to obtain any information they may need. It is a tool to prospect for potential clients.

Since digital marketing occurs digitally and online, most businesses possess possibilities that are said to be endless. For example, a business may advertise its products and services using videos, advertisements on different websites, social media adverts, and marketing opportunities that are based on websites. Businesses employ varied tactics in the digital space to make connections with customers. Most businesses spend most of their time online creating awareness of their products and services to clients while still keeping in touch with existing clients to ensure that they receive excellent services.

Digital marketing has been on the rise all over the world. This is because there has been increased use of digital and social platforms by many people. It has meant that individuals spend most of their time on the internet either browsing or communicating with their friends and family. The increased use of the internet has created an opportunity for many businesses to find some customers with relative ease while still offering services to existing ones on the same platform.

woamn at computer in front of bookshelf

Essay Writing

Essay writing involves putting down the opinions, ideas, and information that an author has into writing. Essay writing entails different steps so that an individual may come up with a complete composition of interest. First, one has to come up with a topic of interest. An author generates ideas of what he wants to write about to create a chronology of events that will make the essay flow. Coming up with ideas acts as help for the writer so that he can plan work to avoid being stuck while writing the essay.

Secondly, a writer is supposed to research the chosen topic. One usually looks into scholarly sources and books to ensure that the quality of information generated for the essay. The author has to come up with a format that he will use to present the essay. For example, a writer may use the APA outline to present his work. While writing the essay, a thesis statement should be generated that forms the basis of the whole paper. For example, when writing a theory of knowledge essay one should ensure that the information in the thesis statement enables the reader of the paper to understand the different aspects that will be discussed.

The writer should write the essay while integrating the various research shreds of evidence deduced from different research journals. Finally, after completing the essay, the writer should ensure that he reviews the whole paper to edit any mistakes in spelling, grammar, and punctuation to ensure the paper is neat.

man at computer looking at social media sites

Is Digital Marketing vs. Essay Writing: Are They SImilar?

In conclusion, digital marketing cannot be considered to be similar to essay writing. While digital marketing promotes a product or service often for sale, essay writing promotes an idea. Both aim to convince an audience of something without commercial intent; the goal is not the same.

Digital marketing involves a business engaging with potential clients using the internet on different platforms such as social media, e-mails, and websites. Essay writing on the other hand entails putting into writing the ideas, opinions, and information that a writer may have using a particular format that will interest the writer. Digital marketing involves the use of the internet with little writing involved while essay writing involves putting down the ideas of a writer in a paper.

Digital BrandingPersonal Branding

How Ad Agencies Adapted to the COVID-19 World

Over the years, advertising agencies have generally figured out what works best for their industry, and have done a good job in structuring their business procedure around that concept. With the current COVID-19 pandemic that is impacting businesses and consumers worldwide, ad agencies are being forced to adapt in order to keep up with the changing workplace environment. Where before the outbreak agencies could rely on a large team coming together and accomplishing tasks – such as writing and filming a new television commercial – many ad agencies now are being forced to adapt to a workforce that is unable to congregate in a single location for such a job.

Remote operation is something that works to a different extent depending on the industry that a company is in. In some cases, an employee can easily transfer their work from an office environment to the home office. Other jobs, such as a good number of ad agency positions, could struggle with having to stop working in groups that share office space and collaborative meetings. 

Without the typical team atmosphere created by people working together sharing the same space, ad agencies have come to rely on cloud integration services to keep operating during the pandemic. Cloud integration software makes it easier for teams to work together virtually, even when they are physically apart. Document sharing, video conferencing, and other collaboration tools are just a few of the ways in which teams that are working apart are able to still work together in order to accomplish their goals.

As an example of how some ad agencies have adapted to the unique challenges that they are presented with by the COVID-19 virus pandemic, agencies have been forced to get creative in how they go about creating the various new commercials and advertisements that their clients need them to produce. Since they are currently unable to use their usual methods of putting together a team of people that can shoot the footage necessary for a typical television commercial, agencies are instead having to fall back on previously recorded footage they have in the archives from previous recording sessions that took place before the outbreak. This previous footage must be reworked and reedited in order to put together a coherent message that is both accurate and relevant to the current time.

However, while there have clearly been many varied and significant changes in the workings of the professional world as a result of COVID-19, there are also more subtle changes that have taken place as a direct result of the impact that the pandemic has had on people’s individual lives. With so many people staying at home instead of going to work, the amount of digital content being consumed by individuals on a given day has dramatically increased. 

Should this trend continue in the future, this may spark a shift in the goals and plans of an advertising agency’s typical client. Where they might have once wanted a television commercial, they may now want to have a series of short clips that could be used for internet ads or videos that can be promoted through online platforms in order to reach their customers where they are spending their time. At the end of the day, ad agencies are being forced to adapt to a changing business climate, facing new challenges and reaching for new goals as a result.

Tech stack
Digital Branding

The 5 Things You Must Keep In Mind When Choosing The Tech Stack For Your Startup

When it comes to developing a top-notch software product, what do you think is the most important thing to consider? Those who don’t have a tech background, they face quite a lot of issues when they have to choose a tech stack for their product. If you’ve been facing such issues, know that you aren’t alone, and almost every single person with a startup and a non-technical background comes across this issue.

What exactly is a tech stack? Simply put, it is a combination of frameworks and tools that are used in software development of web and mobile applications. In simpler words, a technology stack is all those frameworks, tools, programming languages, software packages, and servers needed for the client-side and server-side of your business, or the “ front-end” and “back-end.” This infrastructure or data ecosystem will vary according to your needs. Some businesses are built on Ruby on Rails, Django, HTML, or Cascading Style Sheets. The Facebook app, for example,  is built on JavaScript, HTML, CSS, PHP, and ReactJS.

If you are new to all this, there are two things that you need to do. First, you need to opt for the devsdata software consulting services, and the next thing is to know how to choose the right tech stack. If you end up choosing the wrong tech stack, you can end up with several unwanted issues like extra expenses, and sooner or later, that particular stack will become unsustainable for you.

Tech stack

Image by Olalekan Oladipupo from Pixabay

Choosing a Tech Stack for Your Business

To assist you in this process, today we are here with the five main things that you should keep in your mind when choosing a tech stack for your startup;

1- Consider the stage of your business

Your technology stack is going to play an important role in all stages of your business. If you are in the beginning phase, your main focus should be to launch an MVP as soon as you can. If you don’t have any heavy programming knowledge, then just like others, you should opt for WordPress. It goes without saying that WordPress is one of the easiest and the simplest platforms if you are building a landing page or a website.

Software code

Image by James Osborne from Pixabay

2- Project requirement

The second important thing to do is to understand the requirements of your project. Do you want to add some kind of real functionality to your application? Do you want to add the feature of live chat in it? For such a purpose, you should go for the tech stack that’s best with concurrency, and this is where you need to consider “Node”. If you are a blogger working on developing a functional site for increased conversions, then Drupal and WordPress will be the right options for you.

3- The available resources

One of the most influential factors that define the tech stack of your company is the availability of developers who will work on creating your product. You need to consider it if your developers are ready to work with the tech stack you have or not. If you don’t want to face issues in this, then always choose a dynamic developer community tech stack.

4- The cost of maintenance and development

The technology stack you choose directly impacts the cost of development and maintenance. Two things to consider in this case are the maintenance cost and the cost of the developer. Especially if it’s a startup, you’d want to keep the expenses as low as possible. This is why you should do some homework first and then choose the stack that brings you as less added expenses as possible.

Navigation app

Image by Dariusz Sankowski from Pixabay

5- Time to market

The quicker you develop and launch your app, the better it will be for your business and the more exposure you’ll get. When choosing a suitable and reliable tech stack, focus on third party integration, testing, and the developing ability of the developer who is working for you.

Conclusion

With these five things in mind, it will be easier for you to choose a suitable tech stack for your business. To make things simpler, just opt for the consulting services of an experienced company, and you’ll see how things fall into place for you.