Category: Digital Branding

Have you have found enough reason to set up a website for your business but still do not know whether you should hire a local web designer?

Look out for these four signs that direct that you need to find a professional web designer.

1. You are too busy to build the site

Website design takes a lot of time. You need to go through the fundamentals slowly as you develop a robust site that will aid your business goals. You have to come up with a unique design that speaks out your brand and makes your business stand out from the rest of the competition.

If you are too busy to spend quality time on building your business website, you could miss a golden opportunity to get traffic to your company. People won’t take a second look at your site if it is not aesthetically pleasing.

You do not want to waste the chance to get people on your site. If you are busy with other things, the best thing is to contact a web designer and let them build a proper site for your company.

If you hire the right one, they will dedicate the quality time needed to bring the site of your dreams to life. This way, you won’t lose sleep about fixing time in your busy schedule for web development.

2. You are not an experienced web developer

Your site is a vital aspect of your company. It is essential that you put in the right houses to create a perfect site for your company. If you have never done this before, it can be hard to build a proper site that helps to attain your business goals.

You cannot just build a basic website and hope that it drives results for your company. You need to go through a lot of things in the planning of the process and assess how each element you add affects the user and their experience. If you have never built a website before, you might not be in a good position to create the perfect site for your business.

By hiring a local web developer, you bring experience in building profitable sites. They understand how to piece different parts of your site and how they can individually contribute to your business goals.

3. You are not familiar with driving results through your site

It is not out of the picture for companies to have a starting point for their site. You could have a rough idea of how you would like the website to appear, but you might not understand everything that needs to be done for it to drive the best results.

Various elements can collectively add up to a certain experience for your audience. A simple aspect of a site such as adding a video or a Call-to-action button can go a long way in affecting how people react to your content. If you have no idea about all the things required for a website, contact an expert web designer who will help you to determine all these things that are needed.

By hiring a local web designer, you will work with a seasoned professional that will help you find out what is needed for your website. They will adopt your rough ideas and bring them to life while consulting you along the way to ensure that they create the correct thing. This makes sure that at the end of it all, you get the right site that brings in good results for your company.

4. You need a standout site that differentiates you from the competition.

When bringing up your ideal site, you need it to be above the competition. It is vital to have a special site that is made to create a memorable experience for your audience.

If you decide to make the site on your own, you will most likely rely on a template builder to create it. These builders make it easy for you to bring up the site, but they do not make your site any different from all the others in the niche. You will look similar to all the other sites that have utilized similar templates.

You need to create a site that stands out from your competitors. If you contact a web developer, they will assist you to create a custom site that works for your company. You will get one that gives customers a unique experience and stands out from the rest.

A high level of productivity is what workforce management expects from their employees in the modern-day workplace. Business owners have set the bar high because they are forced to keep pace with the unique demands of their customers. If a business fails to meet the needs of customers, then chances are, it will fall behind the competition.

To take an edge over the competition, it is essential that employees know how to tackle a heavy workload. But a majority of people struggle to get everything done when it comes to managing an ever-growing to-do list. There are days when employees find it hard to manage a constant stream of tasks that demand their attention.

If you are struggling to complete all of your assigned tasks, then here is good news for: there is a variety of effective tools out there that can help you to streamline your workload. Below is a list of some of these tools; so let’s take a look!

Hootsuite

Are you a budding entrepreneur? If yes, there is a good chance that there is already a lot on your plate and you are unable to manage the workload on your own. Well, this is exactly where Hootsuite steps in!

In this digital age, it is, without a doubt, essential to promote your brand on social media. But we can’t deny the fact that uploading posts to different social media sites can be a nerve-wracking, time-consuming, and cumbersome task. Therefore, you can consider relying on Hootsuite to save your precious time.

This app enables you to create and schedule social media posts on different social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Just take the time to sync your account of Hootsuite with your social media accounts, and you will be able to schedule your posts.

Hootsuite also helps you keep track of brand mentions in addition to scheduling posts on different social media channels. With this app, you can make sure that your official social media accounts are active even when you are busy dealing with other projects.

Asana

Chances are, you find it hard to organize your work and looking for an app where you can manage the different projects. Well, there is no need to look further as Asana is right here to make the lives of you and your team better and less stressful. It is a project management tool that comes with an array of features that enable you and your team to track their work.

What makes this exceptional is the fact that it comes with incredibly easy to use, simple, yet effective user interface. With the help of this tool, you can easily set to-dos and create tasks- you can organize all of these into projects. Not only that, this app also enables you to assign different tasks to your team from within the app.

With this tool, you can keep your whole team on the same page by adding reminders and monitoring tasks. You can even check the status of the tasks. You will certainly find Asana useful to manage or working on a team project.

Teamweek

If you are in search of a project planning tool, then your search ends here! Teamweek is a great tool that leaves no stone unturned in giving you a clear overview of what different team members are working on this week.

This app plays a vital role in assigning work evenly among your employees. This simply means that there will be less pressure on your team which will eventually lead to smoother team operations. What’s more? You can access this tool from any device using high-speed internet.

Wunderlist

Do you find it hard to organize your own tasks? If yes, then Wunderlist is here to your rescue. It is an easy-to-use task management tool that plays a vital role in managing your projects, plans, and other tasks.

What you need to know is that you don’t necessarily need to be a genius to use Wunderlist. This app manages to constantly notify you about important tasks and projects. All you have to do is take the time to write it down in the app, sit back and relax because Wunderlist will now be in charge of reminding you about all the essential tasks.

With Wunderlist, creating to-do lists has become easier than ever. Make sure you make the most of folders to group related lists. The best thing about this app is that you can not only set due dates but add reminders to those lists as well.

Not only that, you can also add notes and reminders through the Wunderlist app. This app allows you to share lists with colleagues and communicate with your team. If budget is your main concern, then you can opt for this app’s free version. You can also sign up for its premium option to gain access to more features.

Bonus Tools

ProofHub

ProofHub is a comprehensive project management and team collaboration platform. It comes with all the necessary tools to plan, organize, distribute, manage, and track the work effectively- all at one place. 

ProofHub offers high-level views of ongoing projects, tasks, and deadlines, helping managers understand team workloads at a glance. Managers can use Gantt charts to establish task dependencies, a Board view to spot bottlenecks, and custom workload reports for resource optimization.

The interface is customizable, user-friendly, and packed with various collaboration features. Tasks can be assigned with details communicated through custom fields and in-task comments. Additionally, it includes shared spaces for discussions, file storage, sharing, and instant chat.

ProofHub stands out for its simple flat pricing model with no per-user cost. There are two tiers to choose from, allowing unlimited users and easy management of projects across departments without financial worries.

Wrapping Up

No matter how overworked and overwhelmed you are, the aforementioned tools will help you better manage your workload. Not only that, these you can rely on these tools to have more free time in the process and combat stress in no time.

Just making a website is not enough. You need to show it in search engine results in order to have visitors and sales. A website without search engine optimization is like a shop in a far plunged area where nobody bothers to visit. They say if you want to hide something from the world, keep it on the second page of Google search results. The first organic search result receives a 32.5% traffic, the 2nd sees 17.6% and the 7^th only gets 3.5%.  This shows if you are on the 2^nd page, you get less than 1% of the overall traffic and you are dead if you don’t appear even on the 2^nd page.

SEO helps improve everything, traffic, sales, and brand awareness. For example, if you are a tyre brand in Dubai or an SEO firm in Jeddah and appear on top for the keywords “Tyres in Dubai” or “SEO Jeddah” which have the most monthly search volume, you are going to have maximum organic traffic, higher chances of maximum conversions and high brand awareness. High visibility imprints a brand name into customer’s minds. It tempts customers to believe that you are the best in the field and hence can be trusted. This is the reason brand awareness has become synonymous with SEO.

Ways SEO can Help Boost Brand Awareness                  

A well-thought-out SEO campaign will go a long way in boosting brand awareness. The following techniques which are all part of SEO can make your brand known globally.

1. Link Building

Link building is an integral part of SEO and a proven way to further brand awareness. Quality backlinks contribute to search engine rankings which increases the brand visibility. They also market your brand to the audience of the back linking sites. For example, gaining a link from Reddit or Entrepreneurs through a guest post will not only high rocket your rankings but also advertise your brand to the thousands of daily users of these websites.

2. Adopt Referrals

Customer referral is a good way to acquire new leads. Customers share about the things that they buy or the newest places they visit. Use the few people who have tried your product to spread the awareness message. You can award them for bringing business to you in the form of discount coupons. This reduces your marketing cost too. Big companies like PayPal, Dropbox, and Uber use this strategy which highlights its importance.

3. Create Guest Content

There is no denying the fact that content plays a key role in SEO. Creating extremely useful content and sharing it on other relevant blogs with a mention of your brand will expose your brand to new audiences. This is great for targeting online readers. If the content educates, consumers will recognize your brand.

4. Use Infographics

Some online searchers prefer images and graphics over blogs. Infographics are colorful displays that you can use to grab the attention of customers. The advantage is that infographics are shareable online. If your infographic has interesting credible statistics and nice looking images, it will go viral in no time bringing in a whole lot of new links.

5. Invest in PPC

Pay per click is a great advertising model you can use to get leads online. Even if the customers don’t click on the ads they will see your brand name in the search results. Reminding your customers of your brand again and again on different platforms is the way to get it known. All big brands invest in PPC.

6. Run Social Media Contests

Being on social media along is not enough. You have to be active and one way to do this is to run contests. Ask your followers to share specific links about your brand and offer a prize to people with the most likes, comments or shares.

7. Seek Local Partners

To get to the top, start from where you are. Form partnerships with local entrepreneurs (this is particularly useful for local businesses) and sponsor seminars, festivals and charity events. This is the key to establishing local dominance.

8. Publish on LinkedIn

LinkedIn is a platform that you can use to establish your brand online fast. You can’t ignore this platform if you are in the business-to-business space. Build a blog with active followers. Post useful content regularly with unique headlines and use profile banners.

9. Hire Influencer Marketers

Influencers are people who are well known and can help significantly in promoting your brand. Since they already have huge followings and their words are trusted, getting them to recommend your brand will do wonders overnight. You can even form partnerships with them if they complement your business. LinkedIn is an outstanding platform where you can easily search for influencers and evaluate their profiles so that you can decide if they are the right fit for your business. Once you have found the right individual or group of influencers, you can easily reach out to them via LinkedIn’s messaging system or send them a direct email. This is where an email finder tool comes in handy; with such a tool you can quickly search for any professional’s email address on the web (through social media profiles, websites, etc.) and easily import it directly into your CRM.

Bottom Line

SEO is crucial for brand awareness. There are so many ways directly or indirectly related to SEO that you can use to enhance your brand awareness. The above-mentioned ways are not only sneaky but easy to implement – exactly what you need to take your brand to the next level.

Branding may sound like a big word for small businesses. But believe it or not, the smaller ones need it as much as the biggies do. And if you are worried about the investment that a branding plan may require, you will be surprised to know that it is within reach. All that you need to do is start small, with smart strategies that work without burning a hole in your pocket. Identifying such strategies is not rocket science because there are many that have the potential to deliver big benefits even with small investment. Let us list some result-oriented and budget-friendly branding strategies that can propel your small business.

Define your brand

Even if you operate a small business, you should still define your brand clearly. Clarity about your mission and vision not only reinforces your existence but makes it easy to convey them to your audience. Showcase your presence in your brand messaging, story and tone of voice. Once you define these elements, make sure that you replicate them everywhere, on print ads, your website, product packaging and every other channel where you exist.

Build an online presence with a website

When it comes to branding in modern times, an omnichannel presence is a must. Just being visible on the billboards and ads will not help. Big or small, every business must have a website. A great design and good content that follows your tone of voice make up a winning website. At the same time, make sure that it has the same look and feel as your business has in its offline presence.

Give away merchandise

Giving away free goodies is the key to winning over your customers and extending your brand’s reach. Since you will have limited budgets, you would want quality merchandise that is affordable as well. You can check Snupit to find the best local corporate gift manufacturers. Come up with thoughtful and personalized gift ideas like coffee mugs, key chains, t-shirts and bags.

Capitalize on customer reviews

For small businesses, word-of-mouth is the smartest branding strategy they can capitalize on. Getting them is as easy as offering superlative products and great services. You can also incentivize them for sharing referrals and positive words for your business. The best thing about this strategy is that it has immense potential because people trust the word of real customers rather than brands.

Don’t miss out on social media

When it comes to finding inexpensive ways for promoting your business, social media is a channel you cannot afford to miss out on. The reach of these platforms is great, which gives you the opportunity to connect with a huge audience base. Moreover, this tactic requires minimal efforts because your followers can actually serve as catalysts to propagate and promote your brand. Building social communities and staying active is the key.

These small initiatives can go a long way in boosting your branding plan, all without having to spend heftily. It is all about understanding your audience, matching their expectations, and being where they are!