Results for: content marketing

Website
Digital Branding

Why Is It Important You Have a Functioning Website for Your Business?

A functioning website isn’t just a nice-to-have; it is a fundamental necessity for businesses of all sizes and is imperative for an eCommerce business. Whether you operate a small local shop or a global enterprise, an effective online presence is key to success. Here a professional eCommerce SEO agency in London tells us why having a functioning website is so important for your business.

1. 24/7 Accessibility

Unlike a physical store with set opening hours, a website is accessible to potential customers around the clock, 24 hours a day, 7 days a week. This means that your products or services can be discovered and purchased at any time, even when you’re sleeping or on vacation.

Imagine a customer searching for a specific product at 2 a.m. If your website is operational, they can make a purchase right then and there.

2. Credibility and Trust

When comparing two businesses, consumers are more likely to trust the one with a polished website over the one with no online presence. A well-designed and maintained website lends credibility and trustworthiness to your business. It is often the first point of contact between you and potential customers. A professional website demonstrates that you are a legitimate and established entity.

3. Enhanced Visibility

Having a website makes your business discoverable on the vast landscape of the internet. Potential customers can find you through search engines like Google, increasing your visibility to a global audience. Without a website, you are missing out on valuable exposure. But if your website is optimized for search engines, you can attract organic traffic from people searching for the products or services you offer.

4. Cost-Effective Marketing

Compared to traditional advertising methods, such as print or TV ads, digital marketing through your website is cost-effective. Running targeted online ads can be much more budget-friendly than investing in a newspaper ad. You can reach a wider audience without the hefty price tag, especially through strategies like content marketing and social media.

5. Showcase Your Products or Services

A website provides a platform to showcase your products or services in detail. If you are an eCommerce website, you can provide customers with an extensive catalog of products and a seamless purchasing experience. You can include high-quality images, comprehensive descriptions, customer reviews, and even videos, allowing potential customers to make informed decisions.

6. Communication Hub

Your website can serve as a central hub for communication with your audience. It can host contact forms, chatbots, and even customer support features. This allows you to engage with customers, answer queries, and address concerns promptly. For instance, a customer with a question about your services can reach out through your website’s chat support and receive immediate assistance.

7. Analytics and Data Insights

Websites offer powerful analytics tools that allow you to track user behavior, preferences, and demographics. This data is invaluable for refining your marketing strategies, understanding your audience, and making data-driven decisions. By analyzing website traffic and user interactions, you can tailor your content to better meet your audience’s needs.

In an increasingly digital world, a functioning website is not just an option; it is a necessity for businesses looking to thrive and grow. It provides round-the-clock accessibility, builds trust and credibility, enhances visibility, and offers cost-effective marketing opportunities. Investing in a professional, user-friendly website is an investment in your business’s future. It is the digital storefront that can open your doors to a global customer base, showcase your offerings, and enable you to connect with your audience on a whole new level. So, if you haven’t already, consider making your website a top priority for your business.

 

Personal Branding

Pro Tips: Personal Branding Mistakes to Avoid

Personal branding has become an essential tool for people looking to stand out in their respective areas in today’s digitally-driven society. Building a strong personal brand can lead to success, collaborations, and new opportunities. Like any undertaking, there are obstacles to be aware of along the path. We’ll look at some expert advice on personal branding blunders to avoid in this article to help you build a more powerful and genuine personal brand.

Neglecting Self-Reflection and Authenticity

Neglecting self-reflection and sincerity is one of the most typical personal branding errors. Your unique identity should accurately represent who you are and what you stand for. In the long run, pretending or presenting a persona that is inconsistent with your genuine nature can be unsustainable and unattractive. Take the time to determine your essential values, talents, and passions in order to avoid making this error. In both online and real conversations, be sincere. Being genuine has a magnetic pull that draws like-minded individuals and repels those who don’t. Keep in mind that your individual identity should reflect you, not be an act.

Failing to Define Your Target Audience

Your brand as an individual is about the audience you want to engage with, not simply about you. Not precisely defining your target audience is a common error. Your personal branding initiatives could be lacking in focus and relevancy without a clearly defined audience. Spend time learning about the demographics, interests, and problems of your ideal audience in order to address this. Create content and messaging specifically for them. Engaging with your audience online, in person, or through forums can give you important insights into their wants and preferences. You can do this to develop an individual identity that communicates to your target market directly.

Neglecting Digital Marketing

Your online presence and personal branding are intertwined in the digital world. Digital marketing might be neglected, which is a serious oversight. The reach and influence of your unique identity can be greatly increased by creating an online presence on social media, a personal website, or a blog. Search engine optimization (SEO), content marketing, and social media advertising are all examples of digital marketing techniques that can help you expand your audience and establish your authority in your field. If you want to get the most out of your digital marketing, think about utilizing the skills of a professional company like the expert Four Dots. Their expertise in digital marketing can assist you in navigating the complicated internet environment and enhancing the exposure of your personal brand.

Inconsistent Branding Across Platforms

When it comes to branding yourself, consistency is essential. Another error to avoid is having a sporadic presence on many platforms. Whether you are using social media, your website, or you are in person, your unique identity should convey a consistent message. Your audience may become confused and your brand’s impact may be diminished by inconsistencies in your branding, such as different messaging, graphics, or tones. Create brand rules that address things like logo usage, color schemes, and writing style to maintain consistency. Make sure that these rules are followed on all platforms. Your individual identity will become stronger and more recognizable as a result of this homogeneity.

Ignoring Personal Growth and Skill Development

As you change, so should your personal brand. Ignoring your own personal development and professional improvement is a mistake that could jeopardize your long-term success. Because of the rapid pace of change, it is essential to continually learn and grow. Spend money on developing new talents, increasing your knowledge, and keeping up with market trends. To demonstrate your dedication to self-improvement, share your growth journey with your audience. You’ll not only improve your own brand by doing this, but you’ll also encourage others to start their own growth-oriented journeys.

Overlooking Reputation Management

The maintenance of one’s reputation is a key component of personal branding. Neglecting this could harm the credibility of your brand. Your activities, conversations, and online presence can all have an impact on how other people view you, which is known as your reputation. Your reputation could be damaged by unfavorable remarks, controversies, or unprofessional conduct, which would negate all of your hard work in developing your unique identity. Manage your online reputation proactively to prevent this by keeping an eye on your digital footprint, responding to criticism politely, and encouraging good interactions. Keep in mind that developing a strong personal brand is a continuous process, and keeping a good reputation is an essential step along the way.

Personal branding is an effective technique that can support your success and help you stand out in a crowded market. You must, however, avoid typical blunders if you want to build a successful unique identity. You may create a brand that resonates with your audience and helps you advance toward greater success and fulfillment in both your personal and professional life by carefully avoiding these mistakes.

Company core values
Digital Branding

The Future of Digital Branding: Maximizing Your Online Presence

In the contemporary age of digital innovations, enterprises are in a perpetual state of adaptation to maintain their competitiveness. Among the domains where this adaptation is strikingly evident, digital branding takes the lead. An influential online presence is no longer an aspiration; rather, it stands as a prerequisite for triumph in the contemporary business milieu. To adeptly maneuver the continually shifting landscape and see the benefits of growth marketing, it is imperative to grasp the forthcoming developments in digital branding and master the art of augmenting your online footprint. This article delves into the metamorphosing strategies and emerging trends within digital branding, offering invaluable insights and recommendations for businesses aspiring to maintain their vanguard status.

The Evolution of Digital Branding

 

Embracing the Digital Landscape

The journey of digital branding began with the inception of the Internet. Initially, businesses focused on building static websites to establish their presence. As the online world expanded, so did the branding opportunities. Social media platforms like Facebook, Twitter, and Instagram became prominent spaces for engagement. However, the digital branding landscape has evolved even further, encompassing a broader spectrum of strategies and platforms.

 Content-Centric Approach

Currently, content marketing is at the forefront of digital branding efforts. Content is king, and businesses invest heavily in producing high-quality content to engage and inform their audience. Blog posts, videos, infographics, podcasts, and social media content are now integral to digital branding strategies.

Future Trends in Digital Branding

1. Artificial Intelligence (AI) Integration

AI is set to revolutionize digital branding. By analyzing vast datasets, AI helps brands understand consumer behavior, predict trends, and automate various marketing processes. Tailoring content and marketing strategies to individual preferences is vital, and harnessing cutting-edge technology enables businesses to achieve this, resulting in an exceptionally immersive customer experience.

 2. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies are gaining momentum in the digital branding arena. They allow businesses to create immersive experiences that enhance product demonstrations and customer interactions. For example, a clothing retailer could offer customers a virtual dressing room experience, increasing engagement and conversion rates.

 3. Chatbots and Customer Service Automation

Chatbots and automation are transforming customer service. They provide immediate responses to customer queries and can handle routine tasks, freeing up human agents to focus on more complex issues. This not only improves efficiency but also enhances the overall customer experience.

 4. Video Dominance

Video content continues to be a dominant force in digital branding. Platforms like YouTube, TikTok, and Instagram Reels are growing in popularity. Short-form video content is particularly effective in capturing the audience’s attention and conveying brand messages.

5. Influencer Marketing

Influencer marketing is evolving beyond celebrities to micro-influencers with niche audiences. These influencers often have more engaged and loyal followers, making them an effective choice for brand promotion.

6. User-generated content

Brands encourage their customers to generate content like reviews, testimonials, and user-generated videos. This boosts authenticity and provides social proof, which is essential in building trust.

Maximizing Your Online Presence

1. Consistent Branding

Establish clear brand guidelines and visual identities to ensure brand consistency across different digital platforms. This consistency helps build trust with your audience.

2. Content Quality and Relevance

Allocate resources towards creating top-notch content that resonates with your intended audience. Sustain a commitment to delivering valuable information via blog posts, social media updates, and videos.

3. Social Media Engagement

Be active and engaging on social media platforms. Respond to comments, engage with your followers, and build a community around your brand.

4. Mobile Optimization

Ensure that your website and content are mobile-friendly. With the increasing use of smartphones, a mobile-optimized experience is critical for your online presence.

5. SEO Strategy

Develop a robust SEO strategy to ensure your content ranks well on search engines. This is crucial for organic traffic and visibility.

6. Email Marketing

Email marketing remains an effective tool for maintaining customer engagement. Personalized and targeted email campaigns can help retain and convert customers.

7. Data Analytics

Leverage data analytics to understand your audience better. Analyze user behavior, track key performance indicators, and adjust your strategies accordingly.

8. Online Reputation Management

Monitor what is being said about your brand online. Address negative feedback professionally and promptly and foster positive reviews.

The Role of Best Cloud Backup

Data security and continuity are paramount in the fast-paced digital branding world. One aspect that often goes unnoticed but is crucial is data backup. The best cloud backup solutions discreetly assume a critical function in fortifying your brand’s digital assets and guaranteeing uninterrupted business operations when confronted with unexpected circumstances.

During instances of data loss arising from hardware malfunctions, cyber threats, or unforeseen calamities, cloud backup solutions promptly recover your crucial data. This serves as a critical contingency, averting operational disruptions and preserving the integrity of your brand.

Furthermore, data security remains a paramount concern for both enterprises and individuals. In light of the growing occurrences of data breaches, ensuring the security and privacy of customer information remains a fundamental pillar in establishing and maintaining trust. Leading cloud backup solutions employ cutting-edge encryption and security measures to safeguard your data from potential unauthorized access.

Conclusion

 Technological advancements and evolving consumer preferences mark the future of digital branding. To stay ahead in this dynamic landscape, businesses must adapt and leverage the latest trends and technologies. AI, AR, chatbots, and video content shape the digital branding landscape. Additionally, a strong online presence requires consistent branding, high-quality content, and engagement on social media platforms.

Amidst the dynamic landscape of digital branding, there are enduring priorities, among them the imperative of safeguarding data and upholding seamless operations. Unobtrusively, top-tier cloud backup systems assume a pivotal function in guaranteeing the security of your brand’s digital resources, fortifying your image, and maintaining the uninterrupted flow of your business operations.

To sum up, the trajectory of digital branding hinges on innovation, data-driven strategies, and a relentless commitment to delivering substantial value to your audience. Embracing cutting-edge technologies and ensuring the security of your digital assets through top-tier cloud backup solutions can bolster your online footprint and fortify your lasting triumph in the digital landscape.

LinkedIn
Digital Branding

5 Common LinkedIn Advertising Mistakes You Should Avoid

With LinkedIn advertising, you can reach a more professional audience and direct message them. LinkedIn offers professional exposure to brands and enables you to target specific demographics. It also allows you to customize your advertising budget based on your desired conversions and campaign performance. While LinkedIn advertising effectively creates brand awareness and attracts new customers, errors can water down your efforts. This article outlines six common advertising mistakes you should avoid.

1.   Not leveraging content

79% of content marketers say that LinkedIn ads generate the best results. And since users go on LinkedIn with an aim, including consuming professional content, creating content that your target audience finds interactive, educative, valuable, and information-rich is essential. LinkedIn is home to industry trends, news, insights, recommendations, and research. Without a content marketing strategy and knowing what you want to achieve with it, your efforts will amount to nothing.

To create content that hooks users, ensure your headlines are optimized for LinkedIn, ensure your content is easy to read, make a length optimal for the channel, create a compelling CTA, and keep your readers engaged with the right visual count. Creating content for your LinkedIn advertising campaign requires skill and can be time-consuming. However, a LinkedIn advertising agency Sydney or any other near you can help you meet your content marketing goals.

2.   Using ineffective targeting tactics

LinkedIn has unique targeting alternatives, including company name, company size, member size, job title, and more for marketers. However, the many targeting options available make it easy to over-target your ads when building an audience on LinkedIn. If your audience is too small, you’ll have fewer clicks, leads, impressions, and sales opportunities. Ensure you understand what can narrow or expand your audience to prevent this mistake. If you make several choices within a class, your LinkedIn advertisements will target all of them, widening your audience.

3.   Underutilizing the matched audience feature

LinkedIn has three matched audience types, including email contact, website, and account targeting, that can improve your ad campaigns. Since LinkedIn has excellent targeting alternatives, you might overlook these three campaign types.

Supplying LinkedIn with the customer data you gather is vital to your brand’s success and can bring more results at an affordable price. Consider including website retargeting, email contact targeting, and account targeting in your LinkedIn ad campaign to help you concentrate your efforts on accounts and users who’re more likely to drive revenue.

4.   Underfunding your advertising budget

LinkedIn ads are quite effective, but they aren’t cheap. The minimum daily amount you need for any LinkedIn ad format is $10. If achieving this spend is challenging, explore other options. Consider allocating a significant part of your budget to a single campaign at a time so you won’t spread your LinkedIn campaigns too thin. Allow your campaign to succeed with more money and impressions, then utilize the website demographic feature on LinkedIn to track your ad campaign’s failures and successes.

5.   Ignoring customer journey

Customers

Schematic representation of customers

Various types of ads are suitable for different sections of the customer journey. Consider your campaign’s goals and adjust your advertisements to meet your customers where they’re in the marketing funnel.

Endnote

When done correctly, LinkedIn advertising can be pretty effective for your business. Consider avoiding these LinkedIn advertising mistakes for successful campaigns.

Factors in SEO
Digital Branding

Top 10 SEO Companies for Small Businesses 

To survive in this competitive ecosystem, small businesses need to make themselves visible online. Search Engine Optimization (SEO) is one of the most effective ways to ensure that your target market can find you when they’re looking for your products or services. The challenge, however, is finding the right SEO company that can deliver results without breaking the bank. In this article, we will have a look at 10 of the best SEO companies for small businesses. 

1. WebFX 

WebFX is a full-service digital marketing agency that offers SEO services specifically designed for small businesses. Their team of over 150 experts will work with you to create a custom SEO plan that meets your specific needs and budget. In addition to SEO, they also offer a suite of other digital marketing services such as social media marketing, PPC, web design, and more. Moreover, WebFX also offers priority customer support so that you can get the help you need when you need it. 

2. Ignite Visibility 

Ignite Visibility is one of the leading SEO companies in the world. They offer a comprehensive suite of SEO services that are designed to help small businesses reach the top of the search engine results pages (SERPs). In addition to SEO, they also offer PPC, social media marketing, web design, and more. Ignite Visibility is a great choice if you’re looking for an all-in-one digital marketing solution. 

3. EZ Rankings

Stay connected iwth social media

EZ Rankings is a results-driven digital marketing agency that specializes in SEO. Over the years, they have helped numerous small businesses improve their online visibility and reach their target market. Their team of experts will work closely with you to identify your business’s unique needs and come up with an effective SEO strategy that delivers results. They offer custom SEO packages that help you stay within your budget while still getting the most out of their services. If you are looking for an affordable and reliable SEO company, EZ Rankings is definitely worth checking out. 

4. Coalition Technologies 

The coalition is a global team of over 150 experts that has worked with clients such as Motorola, Manchester City Football Club, and the University of California. One of their unique selling points is their focus on long-term results, rather than short-term gains. This means that they will not take shortcuts that could jeopardize your website’s future success. Their popular services include SEO, web design, and social media marketing. If you’re a mid-sized business, Coalition should be at the top of your list. Their team will help you with everything from technical SEO to link building and content marketing. 

5. Thrive Internet Marketing Agency 

If you’re looking for an SEO partner that can help you achieve top rankings and increased traffic, look no further than Thrive Internet Marketing Agency. With over 10 years of experience in the industry, this company has a team of digital marketing experts that are more than capable of helping small businesses grow their online presence. Services offered by Thrive include search engine optimization, pay-per-click (PPC) management, social media marketing, and reputation management. In addition, they also offer web design and development services. They can help you quickly build a high-quality website that is optimized for search engines and easy to navigate. 

6. Victorious 

With a focus on small and medium-sized businesses, Victorious is one of the leading SEO agencies in the game. Their team of experts is dedicated to helping brands grow their organic search visibility and drive more qualified traffic to their website. One of the things that set Victorious apart from other agencies is their use of data and analytics to drive their campaigns. This ensures that they are always on the pulse of the latest algorithm changes and can adjust their strategies accordingly.

7. Captivate Designs 

Captivate Designs is an SEO company that specializes in small businesses. They have a team of experts that will help you with everything from keyword research to link building. Their services are affordable and they offer a money-back guarantee if you’re not satisfied with their results. Moreover, if you are looking for a long-term SEO partner, Captivate Designs is the perfect option. They offer affordable monthly SEO packages that will help you achieve and maintain your desired ranking. 

8. DAR (Digital Agency Reseller) 

They are among the leading SEO resellers in the USA and work with over 500 digital agencies. They help small businesses with their search engine optimization needs by providing them access to a team of SEO experts. This is a great option if you’re working with a limited budget as you only need to pay for the services that you use. If you don’t need the complete SEO services offered in a package, you can pick a few à la carte services. This is a very practical and affordable solution for small businesses. They use data-driven methods to come up with the best possible strategies for their clients. So, whether you’re a startup or a small business owner, you can customize your SEO plan with DAR.

Let your personality shine through on social medial9. Market Keep 

Market Keep is a results-driven SEO agency that specializes in small businesses. Their team of experts will help you create and implement an effective SEO strategy tailored to your unique needs, ensuring that your website ranks high on search engines and drives organic traffic. In addition, they also offer other digital marketing services such as social media marketing, content marketing, and email marketing. Moreover, if you need dedicated assistance, you can opt for their VIP service which provides you with a personal account manager.

10. SEO India Online 

SEO India Online has been in business for over 10 years. The company offers a wide range of SEO services including on-page optimization, off-page optimization, and link building. SEO India Online also provides social media marketing, reputation management, and web design services. 

Wrapping up! 

There you have it! These are 10 of the best SEO companies for small businesses. By working with any of these agencies, you’ll be sure to improve the visibility and traffic that you need to take your business to the next level. You can get in touch with these companies and request a proposal so that you can compare their services and find the perfect fit for your business. 

  

Digital marketing
Digital Branding

Short Yet Useful Guide on Brand Traffic in SEO and How to Influence its Growth

The queries “buy sneakers” and “buy sneakers on Aliexpress” differ in only two words, but carry a fundamentally different message. The first is a classic example of a commercial request, and the second is a commercial request by intent, but also a branded one since it contains the name of a particular site.

A large number of visits to the site for branded queries is a good signal for search engines. This means that people trust the company, and distinguish its site from competitors, that’s why it should be ranked higher in the search results.

Where to track branded traffic and how to increase it – read our article.

Best Digital Marketing Methods

 

How does branded traffic positively differ from non-branded traffic?

Clicks on branded queries differ from other clicks in a number of parameters that affect the SEO promotion of the site.

  • Higher CTR

The click-through rate of branded queries is higher, as the user is looking for a specific company, rather than choosing from a variety of offers in the search results. If the site has well-written meta tags and there are no gross technical errors, then it will take first place at the top and attract the majority of users who have set a branded query.

  • Increased conversion

Users who initially trusted the brand and searched for its website are more likely to make a purchase, call, or other desired targeted action.

  • Good behavioral factors

Behavioral factors such as time spent on the site, browsing depth, number of pages viewed, bounce rate, and other user interactions with the resource are crucial for SEO. For branded traffic, behavioral metrics will be expectedly high. The reasons for this are the same as in the previous two paragraphs.

  • Natural backlinks

If a brand is popular and trusted, people talk about it. Users willingly put links to the company’s website, thereby increasing the link mass in the most natural way. However, in order not to reduce SEO performance and the level of trust in the site, it is important to always check for broken links. This can be done using the broken link checker.

  • Low dependence on search engine algorithms

Google periodically changes its algorithms to counter the manipulation of unscrupulous promoters. At the same time, sites that use only white SEO methods may lose positions for a while. The popularity of the brand will help you not to lose a significant part of the traffic and adapt to changes faster.

Please note that it is not always justified to work on increasing brand awareness and investing in the growth of branded traffic.

This will not help if you have a local business – a small repair shop, a dry cleaner, a bakery, a flower shop. Your customers are those who live or work nearby. Also if your company – state contracts, which participates in tenders. In this case, the corporate website acts as a business card, and other factors influence the decision to cooperate. You shouldn’t spend money if you have an online store of inexpensive consumer goods. As a rule, users rarely look at the brand, more often at the price, ease of ordering on the site, payment, and delivery.

Effective ways to increase branded traffic

Digital Signage

 

Brand traffic can and should be influenced. Let’s say right away that direct cheating is a dangerous and inefficient way. But there are many legal ways to capture the attention of the audience.

#1. Social media activity

The company’s pages on Instagram, Facebook, TikTok, and other sites provide an opportunity for active interaction with an interested, loyal audience. To attract the attention of subscribers, you can arrange contests and giveaways, and publish polls, reviews, and useful tips. At the same time, you shouldn’t strive to give a direct link to the site in every post – let users find information themselves. At the same time, the presence of a link to the site in the social network profile is a must!

Targeted social media advertising is great for introducing users to a brand and expanding your audience reach. With it, you can “get familiar” with a potential client who at some point will remember the company and want to learn more about the brand.

#2. Content marketing

Publications in thematic groups, interviews with company representatives, participation in podcasts, and collaborations with bloggers and influencers on TikTok help to increase information about the brand. If users know that the company provides quality, expert information in their field, they will look for answers to their questions on the official website. Moreover, good content can go viral, attracting new audiences.

#3. Presence in aggregators and directories

Such sites often dominate the search results, especially for geo-dependent queries. You can take advantage of the current situation by developing profiles on the most popular sites and, in fact, getting free attention from the audience.

Wrap up

Often SEO specialists and site owners don’t take into account traffic for branded queries as significant for promotion. This is a mistake. Branded traffic can indirectly influence the position of the site for non-branded queries and bring additional visitors. You can work on the growth of brand queries in various ways. The most effective of them are high-quality content on the site and external resources and activity on social media.

 

Digital Branding

Top Social Media Strategies to Drive Frozen Food Business

There were a time when independent food businesses were dependent mostly upon walk-in customers, word of mouth, print media evaluations before the new era of smartphones and social media started. In the digital age, everything is changed. The customers, on the other hand, are increasingly getting information, determining how to spend their time, and making purchases online.

A low-quality vendor with a high budget may still succeed simply because he or she can afford the rent across from the bus stop. But the case is totally opposite for a smaller one. Especially for a more ambitious artisanal bakery operating out of a home kitchen, as he or she might now compete.

Everyone has a chance at a slice of the pie with the correct new media marketing and branding strategy. Here are some of the best online techniques to consider for the better growth of your frozen food business:

1. Younger People Should Be Targeted

You are not alone if you still have the tape of your mother or father reminding you to eat your vegetables as a child. This reminder is also lodged in the minds of the younger generation of Millennials and Gen Z. When it comes to fresh and frozen vegetable consumption, it is the younger age that is driving the surge. As a result, when it comes to your frozen food business, this is the ideal market.

The truth is that the younger generation is far more health-conscious than their older counterparts. As a result, individuals are more inclined to choose frozen fruits or veggies over other options. This is because they know they are healthier.

2. Make Your Company Green

People are more concerned than ever before about where they spend their money. They want to know that their money is going to be well spent. If you show that your frozen food company cares about the environment, you’ll be able to gain traction in almost every market area. 

For instance, you might want to supply environmentally friendly custom frozen food packaging. You want to make it known that your food was sourced responsibly. You want to make sure your customers know you’re working hard to be carbon-neutral.

3. Show Off Your Creativity & Variety

Finally, you must demonstrate sincerity, variety, and creativity. Customers want to know exactly what ingredients are used in their cuisine. Make every attempt to keep your ingredient list as short as possible. Provide organic alternatives. Single-serve portions should be made. 

Try to come up with ways to serve cuisines that are influenced by many civilizations. You have various options to promote the Innovative frozen food items that you supply. From demos to signs, and from social media to email marketing, there is so much to avail. 

Next, strive to get feedback from your clients through your marketing channels. You will inspire loyalty among your consumer base if you demonstrate that you care about what they have to say.

4. Distribute Dynamic Content

The purpose of content marketing is to build authority through information sharing. Google will rank you higher for related keywords if you post more helpful material regarding the food sub-niche. Your regular readers will love to share your dynamic and original material with others. They will also return for more if it actually gives value to your intended audience by addressing their interests.

Get started on your blog straight away so that your pages can begin to get indexed. This can take some time. Start by sharing some of your favorite cooking tidbits – they’re generally amusing.

5. Participate in Niche Food Photography Communities

Pinterest is only the beginning when it comes to exposing small frozen food brands via photo-sharing groups. Foodily, Instagram, Purple, Kitchen Artistry, dishPal, and food-oriented groups on Flickr are just a few of the super-targeted communities where opportunities abound. It is a nice selection to get you started.

Despite the fact that some of these platforms have a small audience, the people who use them have already decided that they are interested in what you have to offer. 

6. Online Ordering Should Be Enabled

You may already be using your website as an eCommerce property, depending on the type of food you sell. This is a necessity if your consumables are packaged and can be sent easily. Online ordering has the power to increase sales to some great level, no matter if the food item must be delivered within a specific time frame. Although this is not the case when you are dealing with frozen food items. 

Electronic payment alternatives and digital self-service ordering are greatly desired by both restaurateurs and food consumers. Experts claim that anything that can be bought by ordering online has a higher chance of boosting sales. Whether it is an edible product or a hot selling high speed robot arm, the right online information and ordering remove many hurdles. 

7. Optimize Your Website on Mobile Devices

Hungry people sitting at home have two options. The first one is getting to know where to find good food. And the second option is attacking the empty fridge again and again. But when individuals are out and about, especially in an unfamiliar location, they will rely on their smartphones for directions. 

Ensure that your website is mobile-friendly so that these potential customers do not depart with a bad taste in their mouths.

8. Optimize Your Website For Local Search

Google receives roughly two billion local intent queries per month from desktop computers in the United States alone. For example, if someone is interested in trade show rentals in Las Vegas, the person will simply type in Google search and hundreds of websites will appear. The same rule applies to your frozen food business.

More than half of all smartphone searches contain location-related terms. These stats make sense when you realize that the internet is a terrific resource for busy people looking for things to do on short notice. Geo-targeted campaign settings from Google and Facebook’s pay-per-click ad networks can help if organic local search results in your area are too competitive.

In Close

Today’s competition in the food industry is more fierce than it has ever been. It could be difficult for you to make your frozen food business stand out. You will not only protect your market share but also expand among the current demographic of shoppers if you employ these marketing methods.

Legal BrandingLocal BrandingPersonal Branding

Experts Discuss Small Productivity Tips for That Bring Big Benefits

In everyday work, there are a lot of challenges and sometimes even obstacles that prevent us to stay in focus all the time. It doesn’t matter if you are an entrepreneur, manager, assistant, junior or on any else position, it is important not to lose the thread. Here you will find many useful advice on how to save your time and energy, and at the same time to make the highest productivity.

Productivity in a Nut Shell.

Our partners from Managementguru suggests “Productivity in a Nut Shell”.

“Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin.”

Productivity can’t be better explained. Productivity is the result of a commitment to excellence, smart planning and focused effort. Remember – Effective people are preferred to, rather than efficient people as the former does the right thing and the latter does things right. Procrastination is like a credit card. It’s a lot of fun until you get the bill. The only difference between success and failure is the ability to take action. Managementguru is the number one source for all things business. They’re dedicated to giving you the very best of information, with a focus on social media marketing and strategy.

Be more realistic about what you can deliver as a team.

Our partner Sherene Funk from Rain Retail suggests to “Be more realistic about what you can deliver as a team”.

We recently had a goal-setting session in which we determined that, in order to be more productive, we needed to be more realistic about what we can deliver as a team. It’s always best to under promise and over deliver. Realistic goals prevent overwhelm, increase motivation, and heighten the sense of achievement when projects are completed on time, or before.

Focus on time increments and small wins – Imed Bouchrika, project leader and chief data scientist at the academic research portal Research.com.

It’s easy to lose productivity when confronted with multiple tasks. Doing them all at the same will likely end up in you pouring in lots of initial work across a field of open-ended tasks at the day’s end. In short, you accomplish nothing.

Instead, focus on finishing one task at a time across increments of short periods. You can follow the Pomodoro Technique here, where you break work into 25-minute periods. Or devise your own increments. For example, divide an hour into two 30-minutes or four 15-minutes and allot a period for each task. 

The time increments allow you to tune out of the paralyzing thought of needing to finish a lot of work NOW and instead focus on a small win, something you can easily take a good shot at. Achieving small wins will add up to wrapping up the big task sooner than later.

There is a postscript benefit to increments and small wins: It helps you squeeze out more outputs past your highest productivity level in a day. After all, it’s not that difficult to add just… one… more… 15-minute task even in your last hour of work.

 

Productivity is doing more with the tools and making sure the outcome meets standard of quality.

Our partner Andrea Curry from Zenefits says that “Productivity is doing more with the tools”.

There’s a lot of buzz words that are thrown around when talking about productivity. How many Medium blog posts or LinkedIn articles have you seen about “super-charging” our workday, “hacking our way” through a project, or “tips and tricks” to increase output with minimal input? For me, productivity is doing more with the tools I have and making sure the outcome meets my standard of quality. Honing productive habits help get this done. Step one is to get organized (and that doesn’t mean having an inbox with zero unread messages, though that helps!). Projects can get messy, so be sure that you use a system that helps you keep control and look at the big picture. I love using the online tool Asana for this reason. It helps with capturing my thoughts, outlining workflow, and I can easily update deliverables and due dates. The next thing to understand is that distractions will constantly come up. It takes a lot of self-discipline not to be pulled in different directions. It’s helpful to have an understanding of what is your “north star” — aka your purpose or big picture goal. If people or other projects pop up, ask yourself if this helps you achieve your goal, or if it will derail you. Finally, remember not to burn yourself out. You won’t be productive if you’re running low on fuel. Incorporate the things that help feed your creativity and bring you joy — whether it’s exercising, spending time with family, or taking a walk outside.

Take Charge Of Your Email Not The Other Way Round

Our partner Dr. Anthony Llewellyn from AdvanceMed suggest to “Take Charge Of Your Email Not The Other Way Round”

Dr. Anthony Llewellyn is a successful online doctor coach. He writes about the importance of getting in control of your email.
With so many points of contact into your business, it’s hard not to feel overwhelmed at times. But whilst email is now considered by many as “low tech”, the “email list” still remains one of your greatest assets. So it’s important to be able to dedicate time to your email management. But that doesn’t mean it needs to always take away your focus.
One great tip I developed sometime ago came out from a bit of frustration. You see I was getting a bit sick and tired of being included as a “CC” into a whole lot of company wide and team email discussions. It often felt like I was being included either on a “just thought you should know” basis or even at times because the email sender didn’t trust the recipient and wanted some witnesses!!
So I went through my email inbox and saw how many emails I was getting on a CC basis. And I thought to myself. Would it be that different if I just chose to ignore these emails? So I set up a bit of an experiment. I set up an email rule to divert these CC emails into another folder before I could even notice them. Strangely enough, the sky didn’t fall in and the world kept rotating. I blissfully forgot about the presence of this folder for a few weeks and then I remembered it.
So I went back in and checked all these emails and to my great satisfaction, I realized that all the issues in these emails had either been inconsequential to me or dealt with in other ways, i.e. someone had come to speak to me about the issue or emailed me directly.
I’ve since used a variety of rules with emails to cut through and focus on what is important.

Recognize Your Strengths

Our partner Lori McKnight from CSI Stars suggests to “Recognize Your Strengths”.

Most people are much more productive when working on things that utilize their strengths. Identify what you excel in and focus the majority of your time on those activities. If you are in the right job, these things will be what most moves the needle and delivers results. The same goes for your team. Spend time getting to know each of your employee’s strengths. It is far more productive to leverage your peoples’ strengths than fix their weaknesses.

Identifying your employee’s strengths and recognizing their contributions will drive higher employee engagement. This, in turn, will boost your own productivity as you spend less time interviewing and re-training. Consider these stats:

Organizations that excel in employee recognition have 12x better business results
High-recognition organizations have 31% less voluntary turnover

Who knows…maybe a team members’ strengths will even complement a weakness of yours!

An organization that doesn’t trust its employees to manage their workload will quickly find itself with “doers” and not “learners”

Our partner Scott from Structural says that “An organization that doesn’t trust its employees to manage their workload will quickly find itself with “doers” and not “learners”

An organization that doesn’t trust its employees to manage their workload while being able to connect with others as needed will quickly find itself with “doers” and not “learners” which is an organizational death sentence in a world where the half-life of skills is so short.

Avoid getting caught up in the work of others

Our partner Clayton Kaufman from My Employees suggests “Avoid getting caught up in the work of others”.

“When you truly believe your work improves the lives of others, the difference you make becomes the anchor of your passion. Make the connection between the work you do and how that work makes life better for others. The decision to become a positive difference-maker for others contributes to a deep sense of purpose, fulfillment, and productivity”.

Plan your days in advance

Our partner Kelvin Mokaya from Fuzu suggests “Plan your days in advance”.

Knowing what you need to accomplish during a particular week will enable you to plan for the week. List all the tasks you’ll need to do in order of the urgency they need to be done and the amount of time it would take to complete each. This will make it easier for you to plan your calendar for the week while prioritizing the work that matters most.

Prioritize actions that will make tomorrow easier

Our partner, Fiona Adler from HR Partner, explains that prioritization is one of the most important, yet overlooked aspects of productivity. Taking the time to proactively decide which tasks are most important will put you streaks ahead. One key to this is acknowledging that you can’t actually do everything – you will always have more ideas and things coming at you than can possibly be done. Once you really understand this, the significance of prioritization is obvious – if you don’t do this, you’ll never get to those most important tasks. 

But prioritization is hard, so one thing to remember when putting your tasks in order of priority is to emphasize those tasks that will make your tomorrow a bit smoother and easier. So prioritize things like; choosing a new HR system, posting a job ad for a new accounts manager, setting up a new process, or deciding on a strategic direction.

Invent your personal workflows that work best for you

Our partner Baiju NT from RoboticsBiz says it is vital to create personal workflows to efficiently manage your time and increase productivity. Productivity isn’t just all about checking boxes off your to-do list. It is about making sure you’re getting the right things done in the right timeframe, successfully and effectively. Creating a workflow enables you to train your brain and systematically get into an efficient cycle of executing tasks from the morning till the end of your day. Start the day with easy, regular, and repeatable tasks first, and then you will have more uninterrupted time blocks to accomplish larger time-demanding tasks in a day. Millions of people use productivity tools like Trello to get into personal workflows and achieve more every second.

 


Infographic provided by Food For Thought

Digital Branding

Some Branding Ways That Never Fails

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

  • Seth Godin

Many global reports reveal that up to 60% of millennials go for brands published or marketed on different platforms. The consistent brand representation has helped the reputed brand expand its business reach by 23%. And this has made more than 95% of the companies form their brand guidelines encompassing details like branding colors, values, ethics, and protocol.

Now when it works as the base of any strong business, why not give it the required attention and get started with the proper branding practices?

Try to make no mistake as branding acts as the most valuable asset for your business. No matter online or offline, branding plays a vital role in all aspects of the company. If you are an entrepreneur, our advice is to construct a business identity and maintain it at its best in the marketplace.

Some important marketing activities include –

  1. Website and online marketing
  2. Building a branding environment in the storefront
  3. Work on content marketing and publishing
  4. Give a try at some offline marketing tactics
  5. Print signages and marketing collaterals

Here is how to make your marketing shout out loud –

Get a vision statement – Until you are not clear with what you want, you won’t be able to reach out to your ideal customers while leaving an impeccable impression on them. Know the value of marketing yourself as a brand and stand out from the crowd. Ask your marketing team to share content that shouts out loud to back your business.

Display the best in your brand – Until you won’t let people know what you have in your kitty for them, nothing won’t work. For this, you can get some signage boards or outdoor LCD screens displaying your best offers and deals. While you pick the showcasing LCD screens, go for quality ones that come with sunlight reliability and other remarkable features.

Infuse branding in everything – No matter if you are running a restaurant or an IT company in the middle of the vicinity, you should be good enough to embed your branding touch in everything you do. For instance – get a branding poster printed to be displayed outside a store or office, get some business cards, brand t-shirts for any official trip or event, and much more.

Be a sponsor – If your city happens to organize an event in the city, make sure to be a highlighted part of it. Be yet another sponsor to seek all the attention at once.

The final thoughts –

Making your brand do well in the current competitive times comes with many struggles and out-of-the-box ideas. While you may be paying all your attention to the website development for your business, it is essential to spend some heed to the offline marketing tactics. Brace yourself to get the best of these two worlds for your business.

 

Legal Branding

How To Choose An Orange County Personal Injury Lawyer

Have you been involved in an accident that wasn’t your fault? You can easily have fallen over and hurt yourself due to an uneven slab on the sidewalk or from the water on a recently mopped floor with no sign outside.

But how do you get compensation at a time when getting to court is increasingly difficult and we’re all dealing with the implications of the pandemic?

You need to start by choosing a great Orange County personal injury lawyer to fight your case in California State. Here’s everything you need to know about how to find the best personal injury lawyer near me.

1. Do Your Research

Doing your research for a great lawyer might seem daunting but actually, it’s never been easier. Be sure to get on Google and research lawyers who specialize in your specific personal injury case.

But remember lawyers now spend hundreds and thousands of dollars on Search Engine Optimized (SEO) blogs designed to get them to the number 1 ranking on Google. They also spend money on other types of marketing as well such as a great website.

While this is great to see it’s not always good for the user as a law firm could have great content marketing skills that don’t always convert into great legal skills. Remember that Google is just one way of choosing a lawyer and that word of mouth and extensive research on reputable websites is another way.

2. Arrange a Free Consultation

A consultation is the next step after you’ve gathered a shortlist of candidates to be your lawyer.

It may seem that choosing a lawyer is a daunting prospect but during the pandemic, it’s vitally important that you are still able to have a conversation with your potential lawyers to make sure you are on the same wavelength.

Set up a video call using Skype, Zoom, or Facetime. Be sure to ask them what they can do for you and how they will approach specific situations.

Trust your gut instinct and don’t go with a lawyer who you think is going to ignore you or discard your wishes. This is how to attract the best personal injury lawyer for you.

3. No Win-No Fee vs Upfront Fee

No-win-no-fee cases sound like a great deal. If you lose you don’t have to pay any money. But beware. No personal injury lawyer worth their salt would take on a case they thought they were going to lose.

If you’re offered a no-win-no-fee it might be better to look at how much it costs to pay a lawyer upfront as this might be a lot less than the percentage the lawyer takes from your fee at the end of the case.

The costs for the court are always high but in the future, we could see them come down thanks to the rise in Artificial Intelligence (AI) and online courts which can cut costs.

Hiring an Orange County Personal Injury Lawyer? Know What You Want

If you are considering hiring an orange county personal injury lawyer then be sure to be clear about what you want and to get a lawyer who understands your vision.

Consider a no-win-no-fee scenario but don’t be bound by it as paying upfront might be a better option.

If you are interested in reading more about hiring an orange county personal injury lawyer be sure to check out the rest of our site.