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Businesses nowadays have a variety of choices for getting the most out of their conversion rate boosting efforts. Social media interfaces are the most common places where these campaigns appear.

You can learn many useful facts about TikTok in the sections below. We’ll show you how to execute successful ads and how to increase your conversion rate on this interface.

Why choose TikTok?

TikTok is a new and possibly most popular social networking platform aimed mostly at entertainment. The user base is quite diverse in terms of age, with people ranging from 14 to 60 years old.

In 2022, the platform is expected to have over 2,1 billion active users, according to research. It’s a shocking amount, especially considering that TikTok was only launched three years ago.

These facts and figures are already convincing. You can almost surely reach your target audience among the 2,1 billion users. 

This option has been available for three years only. Businesses have been using it on a regular basis for two of those years for marketing efforts. That is why employing it for a conversion rate boosting campaign is a relatively new practice.

But is it worth it? We can say that, of course. If you want to raise your conversion rate, TikTok is a great place to start because:

• You’ll be able to find all of your customer bases in one spot.
• You can employ audiovisual components to help break down the attention barrier.
• 50% of users are willing to try something new, that is why your conversion rate can be higher than expected.
• TikTok users will watch your video content at a higher chance here.

We recommend launching a TikTok campaign if your core audience is mainly under 30 years old. This is key because they are the most active users. That is why they can generate a higher conversion rate. 

Let’s start a campaign

As explained previously, the platform’s main function is to achieve users with uploaded video content. When it comes to developing your advertisements, this is a significant point.

An advertisement should last between 15 and 20 seconds on average. This prevents people from rotating your content. We also recommend that you maintain this length.

You’re probably wondering, “OK”, but what does a successful conversion rate boosting campaign look like? Before you start creating your campaign, keep the following suggestions in mind:

• Looking for the device
• Trigger an instant reaction
• Never forget the music
• Do preliminary analysis

Let’s look at these points step by step.

Preliminary analysis

Preliminary analytics are the key to your TikTok campaign. You must determine which of your products or services are worth offering. Measurements give you this answer. 

If you forget this step, in the beginning, your chances of increasing your conversion rate will be greatly reduced. You must also decide how you will advertise this product.

Heatmap analysis is a perfect method for this. A heatmap is an analytical tool that shows you how your website is being used by your visitors. Warm colors indicate popular areas of your webshop and cool colors indicate less popular places.

With the help of heatmaps, you can find out which products are popular and which are less.

This will allow you to determine what to advertise. Your product that many people buy or that few. It’s up to you, but we think it’s better to advertise what heatmaps have marked as popular.

The question still remains, how do you advertise, what items do you have to display in your Tiktok campaign?

Heatmaps can help with this, as well.

Examine what are the elements that perform well on your website. What motifs or colors grab your visitors. Be sure to review these during your heatmap analytics, as these will mean the success of your campaign.

The device

After the heatmap analysis, you already know what to advertise and how. However, campaign planning is far from over. Now the specific part is coming.

Despite the fact that it is also available on a desktop computer, the platform is used 99 percent as a mobile application. That is why the main point is to create mobile-friendly content. This is essential for two reasons:

• To keep your ad from being confusing. Users should not be aware that they watch an ad. If they realize that, this will result in an instant rewinding.
• Your ad will be blocked by TikTok if it isn’t mobile-friendly. Unfortunately, you will have to start creating material again, which will waste time and money and your conversion rate won’t increase.

It’s critical to think vertically and to strive to structure each object in this manner. To get into the details, here are some criteria that can be a guide for you.

The 9:16 aspect ratio is the greatest method to get the most out of your phone screens, thus we recommend using it. And make your video in MP4 format. If you follow these guidelines your TikTok campaign will be perfect and your conversion rate will increase.

Trigger instant reaction

In the TikTok user community, if anything doesn’t catch their attention, they will quickly go on to the next video. This is a common behavior that you should avoid.

The first few seconds are critical; you must capture your audience’s attention here. This is the only chance to increase your conversion rate.

The best way to do this is to use the audiovisual tools available to you. This is where the data collected by heatmaps comes into play.

The ability to mix the auditory element with visual materials is a big advantage of audiovisual. We recommend using eye-catching colors, images, and text collected by heatmaps, combine with auditive factors.

The colors should match the colors of your webshop, and the overall style should reflect your own. Avoid using too many bright tones, as they have a threatening effect and do not exude quality.

The importance of music

Who wouldn’t be glad to listen to pleasant music? Everyone, of course.

It’s necessary to have some great background music playing in the background of your advertisement at all times. This is significant because music has a relaxing effect. It gives a personality and creates a happy mood.

Users will be more likely to associate a positive feeling with your business or product if they enjoy seeing your ad, and your conversion rate will increase too. Of course, not all songs have the same effect, so we suggest trying to make research among your target audience.

Conclusion

If you want to enhance your conversion rate with the help of social media, TikTok has a lot of potential.

Remember, the whole campaign is based on preliminary analysis. Never miss heatmaps when creating your campaign.

Use the power of audiovisuals and boost your conversion rate with the help of TikTok.

We hope we can help.

If you run marketing campaigns for a B2B company, chances are you have heard of Account Based Marketing.

Also called ABM, it is a marketing strategy meant to reach potential prospects within a target company. Instead of reaching out to an individual, ABM allows you to connect to a group of stakeholders.

This also explains why ABM requires close coordination between marketing and sales to succeed. Add to that content marketing, and you can produce excellent results.

But to make that happen, you need to produce precise content. This can be based on industry, roles and functions of your target decision-makers, or the size of an organization.

That said, here are eight tips that you can use to develop an Account Based Marketing content strategy:

Know Your Target’s “Who” and “What”

Sure, Account Based Marketing means that you are reaching out to a target account. However, every account is made up of a group of decision-maskers.

Before you build a content marketing campaign for a prospect, you need to know who you should target. You also need to identify their roles in an organization.

That’s because a piece of information that matters for a Chief Finance Officer may not matter for a Chief Executive Officer.

However, you should not rely on LinkedIn alone when scouring the Internet to target accounts. You should also look into a company’s annual reports, earning calls, social media accounts, and blog. Doing so can give you an insight into the key issues that a prospect is facing and how your products and services can help solve those.

Use an Account-specific Subdomain

This one is pretty basic but often overlooked.

Whenever you are driving a lead to your website, it would help to use a specific subdomain. Doing so adds a personalized touch. It also makes your prospect feel that you went the extra mile to create an online experience that is unique to them.

As such, it will be inherent for them to engage and interact. That’s called the “power of reciprocity.”

Build a Content-rich Microsite

In relation to the previous point, your account-specific subdomain must have the right pieces of content. This is where having a microsite can come in handy.

Think of your microsite as a content hub. This is where you will organize and present relevant content, third-party data, and resources that will be meaningful to your prospect.

That said, we recommend that you use an ABM platform that can help you build and measure your microsite’s ROI. This includes the number of site visitors, the most accessed content, and how they interact with your data.

Incorporate the Company Name

There is a reason personalization is integral in content marketing. One of which is that it compels your prospect to act.

But do not take our word for it. Let the numbers speak for themselves:

• 74% of consumers are frustrated when web content is not personalized.
• 80% of consumers are more likely to purchase from a brand that provides a personalized experience.
• Consumers view personalized content as essential.
• 85% of consumers are influenced to buy because of personalized homepage promotions.
• Personalized calls to action convert two times better than a standard CTA.

A straightforward way to personalize your B2B offer is to incorporate your prospect’s company name. Instead of saying “Learn How to Improve Company Efficiency,” you can say “Improve Efficiency at Oracle.”

Provide the Right Tools to Your Sales Team

As mentioned earlier, Account Based Marketing requires coordination between marketing and sales. As such, you must be providing your sales team with the right tools.

That’s because they will be the ones who will make the connection with your prospects.

Arm your sales team with guided conversations, including value-driven offers like a product demo. That way, they can get the prospects to respond to them and move them further down the sales funnel.

From there, your sales team can gather critical data about your target account. For instance, they can ask whether a prospect uses a competitor’s products and services and what additional features they would like to have.

Pitch a Web-based Presentation

A personalized, content-rich microsite is fantastic, but they are not meant to drive sales. Sure, they allow a prospect to navigate through your content and learn about what you can do for their business. However, it does not demonstrate how your products and services work.

This is where a web-based presentation comes in.

It is like a “virtual salesperson” that pitches your products and services in a linear, storytelling way. Doing so enables you to control your marketing message and pacing. For instance, you can include how your products and services work and how your prospect can make the most out of it.

Offer a Useful Client Experience

Here’s the thing: Prospect-to-salesperson connections do not always happen. That’s because there are target accounts that would like to gather more information before you can urge them to talk to you.

As such, it would be helpful if you could provide your ideal clients with the right tools and content that can support their exploration. This includes interactive white papers, assessments, and quizzes. Doing so can also enable you to accelerate a target account’s consideration phase.

Track and Measure Your Content

Just like with any content marketing campaign, you should always track and measure your efforts.

For instance, you can measure the engagement levels of each persona. That way, you would know which content fosters prospect-to-salesperson connection and generates sales.

On the other hand, you can tweak or eliminate content that does not produce results.

Still, keep in mind that your analytics will only work if you have well-defined goals and KPIs. So ensure that you have them in place before you run an ABM content strategy.

ABM and Content can Work Hand-in-Hand

The content tips listed above are some of the things you can do when building a content marketing strategy for your ABM effort. Regardless, the key here is to produce highly-targeted content.

Build a microsite or a web-based product demonstration that will be relevant to your target account. That way, your prospects will be compelled to interact with you. It will also enable you to guide them further down the sales funnel.

As a result, you can generate excellent ROI.