making video
Digital Branding

Explainer Videos: How They’re Made

on July 28, 2020

Great explainer videos are made to answer many questions about companies, products, and services. Explainer videos are typically designed to give viewers a fast-paced, engaging story to follow and leave them with an understanding of what your brand has to offer, followed by a strong call to action. These are often placed on a landing page, your website’s home page, or a prominent product page and they have the potential to drastically increase your company’s conversion rates.

Planning the video

Photo by Retha Ferguson from Pexels

Creating Explainer Videos

At Akullian Creative, we love utilizing our full creative team to bring these explainer videos to life from “scratch.” Explainer Videos at Creative Agencies like Akullian typically go through this general creative process:

1. Goal Setting

What is the goal of the content? It is crucial to identify your call to action as well as determine how you want to portray your brand in order to attract your target audience. The ultimate goal should be to highlight your company’s product, service, or business idea in an engaging and efficient way. It is also a good idea to plan where the videos will be placed such as your website, social channels, and investor pitch presentations.

man-working-on-laptop-while-woman-takes-notes-

Photo by Canva Studio from Pexels

2. Writing the Script

Once the goal is defined, the next step in the process is writing the explainer video script. This step requires the most attention and focus, and is where we pound lead to paper typically followed by countless revisions & wordsmithing. The script should address the problem, the solution that your brand offers, and how it works or how to get started. We’ll then refigure our script to get as clever as we can and eliminate any words or syllables that don’t add to the story. With attention spans at an all-time low, it is incredibly important to cut the script down until you can’t take away anything else. These videos should be very brief (aim for under a couple of minutes) and be sure that your key message and value proposition are found within the first 30 seconds.

Once we get an approved script, we’ll record a demo voiceover and will then move into the storyboard process. The script should stay consistent with the overall brand voice and should align with the style of the planned final video production (live action, animated, whiteboard, etc.).

3. Creating the Storyboard

The storyboarding process is very essential and will determine where the video will end up visually and what will be required for production. This is the step where words will be brought to life to ensure the viewer can comprehend the full story. This should be a collaborative effort and if done correctly, this part of the process will save countless hours in production and editing.

Video production

Photo by Brett Sayles from Pexels

4. Production

Once the storyboard is finalized, it’s time to begin the production process. Depending on the style of video you end up making, there will be great differences in production. Live-action explainer videos can range from a single subject on a white backdrop all the way up to fast-moving cinematic shots with explosions. For illustrated videos, they may require endless keyframes to make pixels move where you need them to go. With today’s varying digital platforms, many companies are also working to build explainer videos in different sizes to accommodate portrait, widescreen, and square formats.
Each explainer video typically requires consideration of:● Voiceovers / Talent
● Music
● Sound Effects

About the Author: Rich Akullian of Akullian Creative (New York) leads a team of award-winning storytellers. Akullian Creative is a full-service agency that specializes in making content that drives ROI. Check out one of their Explainer Video case studies

Legal BrandingLocal Branding

Marketing Tips for New Amazon Sellers

on July 27, 2020

Selling on Amazon is great for online sellers and e-commerce businesses. However, competition is fierce. With millions of buyers ordering from Amazon annually, many people start their businesses on Amazon. 

To increase your amazon sales, you should quickly learn and adapt to the ever-changing market dynamics, such as using Amazon seller apps and keep up with the competition. An Amazon seller app will provide key analytics and other insights such as amazon fees, selling price, and information on Amazon products, which is valuable to help you succeed.

The landscape is continuously changing for amazon sellers, with some finding it challenging to keep up. Here is a list of 5 new strategies and tips to boost your Amazon sales in 2020:

Get Feedback and Customer Reviews

Positive feedback and customer reviews are essential on Amazon. Over 90% of buyers state that they always check the reviews section before purchasing from a seller on Amazon. Customers trust online reviews as much as they trust personal recommendations. While only 10% of Amazon buyers leave reviews after a purchase, you should maximize your amazon product reviews and after-sale customer feedback.

Proper Management of Inventory

Inventory performance will determine the success or failure of your business on Amazon. The more stock you have, the more you pay on storage fees, whereas having less inventory could also mean you miss out on potential sales opportunities. Make use of inventory management data-based tools to help with restoring decisions. This data-based software also limits human error while increasing your inventory performance on Amazon.

Be Unique and Stand Out From Competitors

Your unique selling point should differentiate your Amazon seller brand from those of your competitors. Work to address customer problems that your competitors are not. Go through customer reviews and find out reasons why customers love your competitor’s products, why customers don’t like their products, and also what customers think about competitor’s products. Solve these three customers’ pain points, and you will be on your way to making profits on Amazon.

Use a Third-Party Seller App

Over half of Amazon sales come from third-party sellers with over 60 million dollars’ worth of products sold annually. Third-party apps have come up to help sellers on amazon maximize their profits and efficiency. Make use of third-party apps to automate communication with your buyers, especially in a product review. With sellers always in competition, these apps have computerized their software to automatically adjust pricing while still optimizing it for profits and competition. Third-party apps also track your inventory every minute to ensure that you are not losing on sale due to a lack of products.

Make Use of Influencer Marketing Strategy

In today’s world, customers are more likely to purchase products from someone they trust or recommend. Thus, influencer marketing is among the best ways to boost your brand as well as sales. Connect with social media influencers to promote and review your products to their online followers. Through this, you will be connecting to potential online buyers you might otherwise never have reached.

As an Amazon seller, it is essential to keep fine-tuning everything. Ensure you continually improve your product listings and customer service and always monitor your competition to stay on top of everything. Create a brand on Amazon through the use of your products. Work with your sales channel, audience, and product to create a strong brand that will stand out to potential buyers.

Digital Branding

Why Home Maintenance Companies Need Digital Branding

on July 27, 2020

Not long ago, HVAC technicians, roofers, plumbers, painters, electricians relied on word of mouth to acquire customers. However, about 60 percent of clients review home improvement sites when searching for services, thanks to the internet revolution. Another 30 percent will check out the website before contacting them. An Orange County water purification business or any home service firm that lacks a digital presence is like an automobile without tires. 

Digital branding refers to how you create and design your business on the internet through social media, apps, visuals, websites, and more. It enables your home improvements firm to be known everywhere and shows credibility. This post explains why you need digital marketing/branding in your firm.

Digital Advertising/Branding Offers Channel Flexibility…

Digital Branding content is shared across countless platforms; this helps you reach various potential patrons looking for home services. You can capitalize on several platforms by distilling complicated topics into 1-minute or 5-seconds clips on social networks such as Facebook, Vine, Twitter, and Instagram. You can then augment the snippet with corresponding details like links to posts about cleaning products, roofing materials, and more. You can also repurpose parts of long-form content into a SlideShare or infographic presentation. Thus, customers can quickly get an overview of your company and contract your services.

It Also Attracts Mobile Engagement…

Based on a study conducted by IAB (Interactive Advertising Bureau), millennial and Gen Z customers are most likely to see your ads on mobile devices. More than half of mobile users have bought an item online after viewing relevant adverts on their smartphones.

Mobile and digital marketing work together to reach on-the-go audiences where and when they are online. Your firm can optimize Smartphone engagement by ensuring landing pages, emails, and posts transform smoothly from desktops to mobile devices. From there, you can use heatmaps and time trackers to find out where you gain and lose most visitors once they get to your mobile website. 

And Enables You to Package Your Services…

Online advertising enables engagement with potential clients. You get to understand them and their needs. You can begin conversations on social media or conduct surveys to know what they are looking for and package your services. Their comments and survey responses will give you insight into their pressing issues. Digital marketing offers multiple tools for identifying who your customers are. You can begin building a relationship and become a more trusted entity. Customers are more likely to hire your home services when they know and trust you.

While Keeping a Hawk-Eye on the Competition…

To achieve more profit and become successful in providing home services, it’s critical to check out what your competitors are up to. Use them as a learning pillar rather than trying to outshine them. Examining your competition helps you discern new trends and what works. Examine what other home services companies are doing to attract clients; for example, what do they post? Do they use clips/graphics? Identify how they present their brand and what’s unique about them.

And Reducing Your Bounce Rate…

Bounce rate refers to the number of people who click on your site but leave instead of visiting other pages. It’s important to measure the quality of your website since you need guests to complete actions such as download, purchase, or contact. Lower bounce rates are better. Digital marketing uses various methods, such as infographics and clips, to reduce the bounce rate. It tailors your content to targeted audiences, thus instantly peeking their interests. One of the objectives of digital branding and marketing is to minimize bounce rates in traffic sources. This improves your sales revenue since more people will be hiring your improvements services.

Digital Branding is Also Cost-Effective!

Digital branding/advertising is more affordable than brick and mortar branding/marketing options. Traditional marketing makes it difficult for small and medium-size home service companies to compete with larger brands. Big home enhancement firms have sufficient funds for mainstream advertising such as TV and radio commercials.

Digital branding levels the playing field and offers cost-effective options to market your services to potential customers. For instance, PPC (pay-per-click) marketing enables you to select your budget. Note that your expenditure levels affect branding and marketing success.

Parting Thoughts

As stated above, among the most significant perks of web-based branding and advertising is its ability to promulgate into a surplus of online channels, including search engines, social media, online ads, online activations, and websites. It’s essential to apply consistency throughout all platforms to achieve immense success. An online marketing/branding agency will help reach a wide pool of online customers and advise you on budget-friendly and effective campaigns. It will also help you in improving the conversion rate while reducing the bounce rates.

Local BrandingPersonal Branding

Simple Ways to Make the Workplace More Enjoyable

on July 27, 2020

If you do what you love, you won’t work a day in your life. While many of us don’t have the luxury of doing exactly what we always wanted to do for a living, there are still things we can do to make the workplace more fun and engaging.

Recent studies show that only ten percent of us enjoy the thought of going to work each day; that means for every 100 people you pass on their morning commute, only 10 of them feel optimistic and fulfilled about what they are offering society.

Whether you are a boss or merely a cog in the wheel, there are some things you can do to spice up your workplace climate and make your 9 to 5 more fun for everyone. Follow these tips for workplace fun and frivolity:

1. Give decorative license

Allow employees to spruce up their work quarters with personal items—photos, decorations, plants, and even paint–to make it seem warmer and more inviting. At certain times of the year, you could also have a decorating contest to see who can get the most creative with their space. Play it up, have fun, and create a work environment that feels more like home.

2. Serve up some snacks!

Who doesn’t work better on a full stomach? Serving up some healthy snacks and providing iced coffee in the break room is a great way to develop a sense of community while boosting productivity. Who knows? That extra caffeine might even get you through till lunchtime!

3. Throw a party

You spend enough time with your co-workers; why not celebrate some of life’s special moments with them as well? Birthdays, wedding and baby showers, and holiday office parties are just some of the ways you can add some fun and celebration to your otherwise routine days. Want to surprise everyone? Bring in some barbecue for lunch on a Friday for an excellent way to kick off the weekend. You don’t have to have an excuse to gather and enjoy each other; get fun and creative with how you spend those leisurely moments, and they may be the beginning of some solid friendships.

4. Improve office mechanics

Having to work in an environment that is too cold, too hot, or with poor lighting and poorly designed office equipment can make work duties drag on forever. Doing what you can to make the workplace more comfortable and efficient will increase productivity and improve morale; happy, comfortable workers are productive workers! Adjust the thermostat, improve lighting, and ensure that office furniture is ergonomically correct, and you’ll reduce the physical and mental strain that leads to burnout.

5. Design and promote incentives

Do you have to fulfill a quota in your line of work? Do you have a goal or a mission statement you need to realize? What better way to create more drive and initiative than by putting some incentive in place for meeting those goals. All can work toward a common purpose like making more money or maybe reducing your office waste as close to zero as possible. You could also choose to reward individuals for their achievements; recognizing others for their hard work will inspire all to do better.

The sky’s the limit

A little innovation and creativity are all that stand in your way of creating a fun and inviting atmosphere for all employees to partake in; work doesn’t have to be drudgery, nor should it be. Following some of these suggestions for improving working conditions will create happier, healthier employees, one initiative at a time.

Local BrandingPersonal Branding

Making Lean Business Part of Your Brand

on July 27, 2020

While you may have heard people use the word lean when referring to business models, its meaning may not be clear. As the name implies, lean methodology aims to eliminate unnecessary business elements, while retaining the essentials necessary for business growth and customer satisfaction.

What Is a Lean Business Model?

A lean business model is one that focuses on implementing processes and making continuous improvements to achieve optimum business efficiency. Lean business models accomplish this by removing or changing ineffective practices and unprofitable products while assessing and improving team productivity.

Through correct implementation, most businesses, particularly start-ups, can benefit immensely from adopting thriftiness and optimization. Recognizing the value of buying used office printers versus new, and other situations where cutting costs makes sense is something a company should be proud of.

How Organizations Can Implement Lean Business Models

Arguably, the biggest challenge most businesses face when implementing lean business models is ensuring that new models and processes do not negatively affect customers. While removing or changing certain products or teams may appear profitable, the move could impact a sizable chunk of the customer base either immediately or in the future.

Therefore, during lean implementation, businesses should analyze their start-to-finish processes of building products and services and delivering them to customers. This analysis should highlight areas of the process businesses can cut or streamline without negatively affecting the delivery stage. If such areas are present, then they should be the focus of the team responsible for lean implementation.

Benefits of Lean Business Models

I.Ease of Implementation

Even without going entirely lean, businesses can introduce elements of lean models via small continuous improvements throughout the organization. This enlightens all members of the organization to perceive lean as an essential attribute.

For instance, Gazprom Energy uses the acronym TIM WOODS to target eight kinds of waste, i.e., transport, inventory, motion, waiting, over-processing, over-production, defects, and skills. This acronym enables Gazprom Energy to remain mindful of various wastes that fall into these categories, along with potential ways to eliminate them throughout the workplace.

II.Engaged Employees

Through lean business models, employees can appreciate the value they offer to the broader team, hence fostering increased participation and engaging the attention. For instance, by adopting lean manufacturing, Nike reduced its waste, increased customer value, and eliminated bad labor practices by as much as 15% in its overseas manufacturing plant.

III.Continuous Growth

Businesses that follow lean methodology function and current manufacturing trends almost holistically, since they focus on the essentials. This implies that a lean methodology helps a business shine a well-rounded spotlight. Employees responsible for the quality of output and business effectiveness think proactively to identify and eliminate elements that do not add any value to the work.

IV.Improved Leadership Skills

From shift supervisors to mid-level managers and even top-level directors, lean methodology encourages a more proactive managerial approach. Things like 1 on 1 time with employees to address concerns in addition to fun and free for all activities like icebreakers can help leadership and the employees develop a stronger bond. 

Following a lean business model, managers at all levels will identify how to make their part of the business more effective to achieve greater efficiency, profitability, and quality throughout the organization.

Conclusion

Lean entails promoting simple, yet highly effective practices at each stage of the start-to-finish process and all levels of the business. By properly implementing a lean business model, you can reduce wastes on time and other resources, while improving KPIs(Key Performance Indicators) and your business’s responsiveness to opportunities.

Digital Branding

Top Sales Tools in 2020 for Online Businesses

on July 25, 2020

Selling used to be a completely human activity. Today, in the digital age, we’re seeing a new world of online sales that’s leaving businesses scrambling to keep up. Succeeding in online sales takes more than just the right copy or the best price. 

You need to know how to balance humanity and technology. These tools make it easy for you to streamline your online selling so you can grow your business in 2018! Keep reading for the best tools to try now for your online business!

1. Social Media Marketing tool Hootsuite

Social media marketing isn’t optional anymore. If you’re running an online business, you need to be active on social media. Whether you’re sharing promotions, updates, or a constant stream of content. Even if you have a dedicated social media coordinator, Hootsuite streamlines publishing and provides valuable analytics so you can see greater growth across platforms. By integrating with your top social platforms like Twitter, Facebook, and more, Hootsuite lets you plan your posts in advance and schedules them for you at the optimum times!

2. Parserr for Email Marketing Success 

Running a business calls for strong email marketing. If you aren’t using quality, real emails, you’re better off skipping your email marketing altogether. With Parserr, you can extract information from emails automatically. This gives you more time to spend building campaigns without having to worry about getting the right information. Your emails go from just emails to leads, and you can even integrate with your favorite marketing programs. 

3. Leadpages for Converting Traffic

Landing pages are changing the world of marketing and sales. Instead of driving prospective clients or customers to your website which can have an overwhelming amount of information, you can direct them to a landing page with targeted calls to action. With over 70 templates you can customize for conversion, Leadpages it the leading platform for building landing pages that build your customer base. You can easily configure Leadpages with your Facebook marketing strategy or even your own website to create custom, highly-successful sales pages!

 

4. Basecamp for Project Management

Project management is a big part of any online business. Even if you’re just working with a small team, it’s important to keep everything organized and clear. Basecamp puts everything together in one place. You can manage large projects, communicate with remote workers or clients, and set clear deadlines all through one clear platform. Learning more about the cost of these services, like BaseCamp pricing, would be good advice. Its simple, no-nonsense design makes it easy to use, and it’s trusted by millions around the globe already! 

5. airSlate For Document Generation

Your sales team will need many documents throughout their sales cycle. If you need to connect document templates to single or multiple data sources using no-code for document generation, airSlate bots are a great option. Generate modifiable documents or PDFs with fillable fields. Redline, comment and track changes until a document is ready for e-signing.

Building Your Business with the Best Tools!

When you’re building your online business, you can’t do everything on your own! You need to be open to using the best tools that help you along the way! Most importantly, these tools free you to be a better business owner since you can spend more time on the things that matter most. 

Bring humanity back into your sales by streamlining your strategy. The best way to compete in this competitive industry is to focus on the customer experience and how you can better serve your customers. That might mean bringing them the best products and services to their social media channels where they can find you. It might also mean having a secure email strategy for warming up prospective clients. No matter what tools you decide to use, be proactive to see your business grow! 

Legal Branding

4 Scenarios When You Can File a Wrongful Death Claim

on July 23, 2020

The passing on of a loved one is usually a painful and devastating experience. It could be more challenging if it was caused by negligence. In law, this is known as wrongful death. If you have lost your loved one due to negligence, then you have the right to file a wrongful death claim. But, how do you tell that your case against the defendant is objective and robust enough to warrant legal action? Let us look at some case scenarios when you can file a lawsuit for the wrongful death of your loved one.

If a negligent driver killed the deceased

For starters, you can file a lawsuit against a negligent driver who caused the death of your loved one. For example, if the driver was texting while driving or drunk-driving and ended up causing a fatal accident, then this may warrant legal action. According to expert car accident lawyers at Greenwald Law Firm, proper investigations can be carried out to ascertain that indeed the driver was drunk and the fatality could have been avoided. And if you could accumulate sufficient pieces of evidence, you stand a better chance at winning the case. Apart from drunk driving or DUI, there are several other possible reasons which may lead to the wrongful death of your friend or loved ones. For example, jumping signals, overspeeding, and missing on car maintenance are also some of the common reasons found to be responsible for causing fatal accidents. That being said, it is noteworthy that only an experienced lawyer can help you understand the gravity of the crime and what you should expect in compensation from the defendant.

If a product malfunction caused the death

The law stipulates that product manufacturers ought to ensure that their products are safe from defects that can cause injuries or fatalities. In other words, you can seek justice for your loved one over unexpected death cases caused by a defective product this is the case when you need an attorney that handles wrongful death cases. Most wrongful death lawsuits are filed if the deceased was killed by defective products such as:

  • Auto-parts, including malfunctioning tires, brakes, etc.
  • Sporting gear
  • Industrial machines
  • Medical devices, e.g. cardiac pumps and defibrillators.
  • Food products

Frankly, any product can malfunction seriously enough, causing injuries and death. You can speak to an attorney if you suspect that any product might have contributed to the death of your loved one. Notably, when filing for a wrongful death claim due to product malfunctioning, you will need to ensure that the manufacturer did not warn or state the possibility of accidents. For this reason, even laws mandate it for the manufacturers to clearly mention the precautions and usage guidelines for the users.

If the deceased slipped and fell in unsafe property

Each year, thousands of people get injured and killed from slipping and falling on a floor, stairs, or other unsafe spots in buildings. If your loved one was injured in a slip and fall accident, which led to their death, you can also seek justice! Try to find out if the accident could have been avoided if the property owner was more careful.

For example, property owners have to ensure that swimming pools are safe for children. They should do so by securely covering by a fence to prevent children from using them unattended. If any property owner fails at that duty, and it leads to the death of your loved one, then they can be held accountable and liable.

If there was a breach of duty of care

You can also file a wrongful death legal case if you believe that a party owed a duty of care to your beloved one. For example, a doctor owes a duty of care to the patient by prescribing the right medication and using the right treatment procedures. In case the doctor is involved in medical malpractice such as misdiagnosis, which led to the death of your loved one, you can swiftly file a lawsuit implicating the doctor and healthcare facility.

Final thoughts

The death of a loved one brings pain, especially if it would have been prevented. And surprisingly, in many countries such acts of negligence are comparable to intentional killing. After all, if there are safer practices that can be followed than they must be followed. Find out the cause and determine if you can file a lawsuit to seek justice for your loved one. You can speak to a skilled attorney to help you seek compensation for wrongful death.

Local BrandingPersonal Branding

Breaking the Myth of the Modern Concept of Working Mothers

on July 20, 2020

Working mum, the modern phenomena that started in earnest in the 1970s – wrong!  For the vast majority of human existence, working mothers have been the norm.  Especially as up until recent times, the work that women do in the home was not segregated from the concept of ‘work’.  For most of human history, work was about survival and women’s contribution to that survival was of equal significance to that of men, and they nearly always did it with children in tow.

In fact, a recent study of contemporary hunter gatherer tribes indicates that men and women have equal influence on the important decisions impacting the group.  As these tribes emulate what life would have been like for us all in the Palaeolithic to early Neolithic eras, then the findings challenge the idea that the notion of sexual equality is modern – rather it has been the norm for most of human evolutionary history.  In fact, early human existence was probably more egalitarian than we have managed to achieve today.  It would appear that the inequality between the sexes that still persists emerged when we moved from hunter gathering to farming – when people started to accumulate possessions – including specifically owned tribal land, this was the dawn of inequality.

For most of recorded history, agriculture was the chief human occupation, and heavy physical labor was not confined to men. Women in today’s agrarian societies that have changed little since ancient times, still perform physically demanding jobs such as grinding grain by hand, drawing and carrying water and gathered wood (often over considerable distances), as well as churning milk to make butter. Toiling in the fields with primitive equipment is back breaking work, undertaken by both men and women, the women often with babies strapped to their backs.

As more and more people left their nomadic life and became settled, we know from evolving archaeological information and the study of historical writings that across the globe, women/ mothers in these emerging cultures played a variety of roles: artist, agriculturalist, nurse, healer, midwife, judge, priestess, weaver, queen, leader, merchant, laborer, warrior, holy woman, and more.

In the earliest civilizations (e.g. Sumeria and Egypt), whilst women were not as equal as their hunter gatherer forebears, there were no legal restrictions on their economic activity, they could own property, run businesses, become priestesses, scribes, physicians and act as judges and witnesses in courts. However, as these and other cultures grew in wealth and power and as it became increasingly necessary to defend what they had, as they could no longer move on when challenged by a stronger tribe, a strong warrior/ patriarchal society formed, which gradually eroded the rights of women.  By the time of the Greeks and Romans in Western history, women were second class citizens and the chattels of the men in their lives.  However, women from the lower orders still needed to work hard both inside and outside the home.

In the Middle Ages in Europe, women spun wool, cooked and cleaned, washed clothes, baked bread, milked cows, fed animals, brewed beer and collected firewood.  At that time many women were spinners, brewers, jewelers, parchment makers and glovers.  In rural communities, women worked alongside their men in the fields and in towns they helped their husbands in their businesses.  Often if a man died, his widow would carry on his trade and aristocratic women managed their husband’s estates during their absences.

It was the Industrial Revolution that changed work forever.  The home had been the center of work, production and family life; industrialization meant that work moved from home to factory.  The role of women did not change overnight however, records suggest that women’s employment in the 1850s, 60s and 70s was higher than any recorded again until after World War II.  Evidence suggests that 30 to 40 per cent of women from working class families, made a significant financial contribution to household income at that time.  This was before State and Trade Union rules were brought in to regulating female labor, ultimately supporting the ideal of the male ‘breadwinner’, a concept that persisted well into the 20th century.

It was social and economic developments that precipitated the change in women’s work.  The growth of education increased the demand for more teachers and the need for more office workers and salespeople (particularly in retail) was growing, providing more opportunities for women, especially as they could be hired on lower salaries than men.  However, for married women many of these roles were unavailable, as numerous employers maintained a legal marriage bar (a ban on working after marriage), especially in ‘white collar’ work.  Even after national emergencies such as the World Wars, when women took on manufacturing jobs to replace men on military service, women were ultimately forced back to housekeeping or traditionally female roles.  

Significant change did not happen again until the 1970s when a surge in married women entering the workforce occurred and is still ongoing. Today, the equality landscape is so different from what our mothers, grandmothers and great grandmothers experienced; however, we clearly have a long way to go before we get back to the equality experienced by our Palaeolithic to Neolithic ancestors.

cleaning air ducts with vacuum
Local Branding

Reasons For Air Duct Cleaning

on July 19, 2020

There are so many contaminants in the air around you in your house that you have no idea. There are people who are sensitive to these contaminants, especially allergies, but they don’t think that it all exists around them in their own house. This is where the need to clean the air duct system in your house arises. When you get the system cleaned, the effect of both dust and mold reduces to a whole other level. On the other hand, it’s important for all of us to breathe in cleaner air, right? Well, if you are here, then it seems like even you are thinking about opting for an air duct cleaning service. It’s just that you aren’t sure and want more convincing reasons that explain why it’s a worthy investment.

For now, we’ve established one thing quite well that air duct cleaning is of great importance, and you should look for a service provider as soon as possible. You can find one easily just using the internet as there are going to be several companies around you in the town for it.

Why Opt For Air Duct Cleaning?

However, before you make that move, it’s important to first know the main reasons why you should opt for air duct cleaning.

woman sneezing and covering mouth

Image by Mojca J from Pixabay

1- Allergies

If you or someone in your house is sensitive to allergens and contaminants in the air, then you shouldn’t wait at all to get your air duct system inspected as soon as possible. Especially the children are at a higher risk of developing allergies and conditions like asthma, which is why you should get the system cleaned. You never know if someone in your house is vulnerable to a point where he falls victim to a dangerous condition, and this alone is enough reason to look for a service provider around. Hiring a professional San Antonio house cleaning company, or a company wherever you are based, is convenient and will save you a lot of time.Mold n the air

2- Mold

Most people have air duct systems installed in their basements, and can get wet or damp due to rain or flood, which creates the ideal environment for mold to grow. After cleaning the duct, an antimicrobial should be fogged so that mold doesn’t grow in your house. If you do care about the air in which you breathe, and if you don’t want mold to grow in your house, then you  have no option other than to opt for an anti-microbial spray in the duct system.

3- Dust

Have you ever been frustrated because one day you clean the dust in the house and the next day, you find it there again? If the answer is “yes, this does happen with you,” then know that there’s something wrong with the ductwork, and it has to be cleaned. Especially if it’s a new home, this problem is common due to the construction debris and drywall dust. If you are the owner of the new house, just get the duct system inspected and cleaned to get rid of this problem.

Pets can trigger allergens

Omage by huoadg5888 from Pixabay

4- Pets

Got pets? If yes, then it’s obvious that the air duct system in your house has animal hair and fur stuck, which gives birth to bacteria and germs. People with allergies should be extremely careful because the bacteria produced from the fur can cause a reaction. Not just this, but if there are clumps of hair stuck in the ductways, you won’t have proper airflow around the house.

cleaning air ducts with vacuum

Image form https://www.ecoairductcleancosprings.com/

Conclusion

These are some basic reasons that explain why you should get the air duct system in your house cleaned. The point of explaining it all here is that this definitely is a worthy investment, and you shouldn’t think twice about seeking professional help. It’s a must for every homeowner to get this problem fixed and clean up the air around them.

development
Digital Branding

Importance Of Website Development Review

on July 17, 2020

As a company involved in website development, it is very crucial to know what your customers are saying about your websites. It is pivotal for your web development business to know if your website is meeting their needs and expectations.

Website development reviews are highly crucial in some respects. So as the owner of your web development company, it is essential for you to check each and review posted on your webpage. Also, check about your client’s reviews on other reviews websites such as Quora and Reddit and Supple Reviews.  

Website development is the work that goes on at the back such that a seamless website runs on the front. Coding is an important part of web development and basically a web developer’s job. Every feature and functionality on a website is ultimately coded and determines how fast the website will perform, what tasks could be done, and things like that.  

web-development

So Here’s How Website Development Reviews Are Important For Your Company–

Negative Reviews: Determining The Root Cause Of Customer Dissatisfaction

Dealing with negative reviews is a skill. It could be that you have not been able to meet the needs and develop the website as per the priorities of your customer.

But the way you deal with this customer is the key to your company’s growth. Don’t believe it? Here how it works-

A dissatisfied client will be angry and might even leave your company to join another website development company. But if you have read all his website development reviews properly, you can find out what needs to be done to retain this client.

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Here’s What You Should Do-

Prompt Answering On How You Wish To Deal With The Issue

First, be prompt in your reply and assure the customer that you will look into the website issues on a priority basis. Find out the issues and fix them as soon as possible and deliver it back to the client.

You Get To Stay Updated:

One of the reasons that you must check the website development review of your work is because it helps you know whether you are using contemporary platforms and coding or not. Reviews from an unsatisfied client give you an idea of whether you are using technologies and coding processes that is outdated. Since technology is evolving each day, you need to be in touch with the latest coding platforms, programming techniques, and the syntax of the programming languages.

If you have come across too many negative website development reviews on your website, then you must consider changing your coding principles, processes, and platforms. Check out what your rival companies are using for developing websites.

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Is Your Website Development Process Redundant?

Sometimes the problem with your website development may lie in your webs development process. If you carefully analyze the Supple website development reviews, you might get the clue there only. With better technologies and coding platforms, most companies are using the agile methodology for developing websites from scratch. Are you using it? Are you still using the traditional waterfall model of website development? If yes, then consider adapting to newer web development processes immediately for better web development.  

Is Your Customer Complaining About The Charges On Web Development? How To Deal With It?

Charges can be a major issue for customer complaints. If this is the cause, then you will be clearly able to identify it form the reviews the customers have posted on the website. Review your pricing strategy in case this is the major point in a lot of customer reviews.

Final Say

Website development reviews are crucial for your overall website development. They give you important clues to the areas where you are lacking. Carefully analyze each review and assure your clients that the problems will be resolved in a quick time.

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