If you are here today, it’s obvious that you have started your functional medicine website or are about to, and now you want to know how to take itit. Well, for starters, if you’ve done some research already, then you probably do know the importance of SEO.

SEO is the buzzword of the digital market, and without it, you shouldn’t expect anything from your website. This is a fact, and this is the reality for the past 3 years, at least. On top of it all, the sooner you strengthen your site’s SEO, the better it will be for your website because SEO is here to stay!

On the other hand, it’s absolutely true that SEO is a little complicated. It’s tricky and complex, which is why you do have the option of seeking help from professionals like functionalmedicineseo.com. These people are pros when it comes to helping a functional medicine practitioner in growing his market online and bringing more patients. In other words, we’d totally recommend you give them a try.

However, if you want some tips on how to strengthen your site’s SEO then here’s what might come in handy to you:

1- Connect to Google Analytics

For those who don’t know, Google Analytics helps at a whole another level in tracking the traffic that you are getting on your site. When this happens, you get a lot of valuable information about the people who are trying to use your services. This way, you become aware of your target market. All you have to do is to connect with Google Analytics by making an account and registering your site.

2- Use Google Search Console

The second thing to do is to use the Google Search Console to check which of the keywords are ranking for your website. SEO is all about gathering crucial information that can be valuable for your website. When you know the right keywords, that’s when you can target the right ones and get the most traffic on your site. It’s a time-consuming process, but yes, it does bring results.

3- Google My Business Page Information Update

You want more traffic on your functional medicine website, which means that you want more customers. Well, if that’s the case, then you need the assistance of Google My Business, no matter what. All you have to do is to put your company’s information there. If you already have it there, just update it. Google My Business is a free tool that will help you verify your name, your address, and your number. In case you already have a listing that exits there, just make sure to claim it.

4- Content Optimization

The most important of all things to do is to optimize your content for SEO. Believe it or not, this is quite important, and you shouldn’t be overlooking it. Content is the king for all companies, all websites, and all businesses that are operating online. You need to study the SEO guidelines for the content and then post things accordingly.

5- Mobile Responsiveness 

Do you want to boost your site’s SEO? Well, for that, you have to make your website mobile responsive, and they’re clearly is no option B. This is imperative because, according to Google’s algorithm, a site needs to be mobile responsive in order to rank high on the search engines.

Conclusion

These are some of the basic things you need to do if you do care about your functional medicine website. These tips are important and following them will surely bring you results that you never even thought about.

The Truth: Subscribers watch your YouTube channel for you, not for ads.

In 2020 brand authenticity is king. With 1 out of 3 people using ad blockers it’s incredible to think that influencers would still trade their brand image for pennies on the dollar using outdated business models. 

But let’s be fair, it’s not their fault and YouTubers aren’t alone. Influencers from every platform accept that it’s ok to interrupt their content with commercials and some even push sponsorships that run the risk of damaging brand authenticity. 

You may be thinking “How do you get paid on YouTube?” Well, YouTube influencers put a ton of work into their channels and want to create deep lasting impressions with their subscribers. In an ideal world, an influencer would be empowered to quit their day job, focus on growing their channel and build a lifestyle centered around being their most true and authentic self. 

“Moving away from advertising and towards authentic human connection”

Influencers are moving away from advertising and towards authentic human connection. YouTubers adopting this new strategy not only see an increase in their brand image but in revenue potential.

Snugg is a unique platform that is defining the future of authentic connection by offering new ways for YouTubers to monetize their network. Like a backstage pass to their YouTube channel, influencers direct subscribers to their Snugg page where they can interact in a much more personal way. 

Snugg’s most popular feature is paid video chat which allows subscribers to schedule one on one video calls. 

“After the call is over the influencer gets the funds deposited in their Snugg account”

Influencers set topics they’re willing to discuss and set the price of each call. Everything is handled through Snugg’s application so there’s no need to give out a phone number or Skype ID. After the call is over the influencer’s funds are deposited in their Snugg account and subscribers can choose to leave a donation or setup a new call. Influencers control the session from start to finish and have the power to end the call at any time. The platform is free for influencers and Snugg takes a 7% cut of whatever the influencer charges. 

Lindsay Johnson, LiJo on YouTube, is a co-founder of Snugg and has about 10,000 subscribers. She describes Snugg like a “backstage pass” for your YouTube channel and a way to offer deep human connection that subscribers crave. 

“YouTube should be used to bring people closer together,” Lindsay said, “it’s great when influencers find a sponsor that aligns with their brand but they shouldn’t be pressured into using advertising to keep their channel alive when they have subscribers waiting for the opportunity to talk with them.”

“Snugg influencers can grow their channel faster and make 3 times more”

YouTube advertising has been a tiny stream of revenue at a huge brand cost for a long time. With platforms like Snugg, influencers can grow their channel faster and make 3 times more a month from video chat as opposed to advertising.

Before releasing Snugg, Lindsay wanted to test the concept on her own channel. 

“I posted the link on one of my videos to see what would happen. I immediately had 10 calls booked. I had a moment where I was like, holy crap. It’s working. Then being on the calls… It was like we already knew each other.” 

Lindsay reports that, of the first ten calls, three of her subscribers rebooked as soon as the call was over. 

“I’m amazed. I knew a certain percentage of my subscribers would book with me but in no way did I expect it to take off like this.” 

“We’re experiencing the next big wave in entrepreneurship”

Snugg’s goal is to help Youtube Influencers quit their day jobs and make a living by being their most true authentic selves. The company’s mission states: “Everyone should be able to make a living by offering true value to others without expense to their brand. We’re experiencing the next big wave in entrepreneurship and we want to empower future generations to lead us into a more honest, authentic world.” 

Snugg plans to roll out a suite of features that encourage deep personal connection while allowing influencers to centralize their brand into one simple page. 

“A lot of YouTubers feel stuck right now and have no idea how to support their channel,” Lindsay said, “I want influencers to know they can take control of their brand and make a living just by being themselves.” 

If you’re interested in learning more check out Snugg or book a call with Lindsay to talk one on one.

It’s an undeniable fact that we all are living in the digital era which means you need a solid online presence if you want your business and your professional identity to survive. If you have the kind of time and money to get a website developed for your business or your profession, it’s great, but if you don’t want to take it to that level yet, then start with social media.

For starters, social media is free! This is probably the best news for you. All that matters on these platforms is your effort. The more you invest time and effort into building a good social media identity, the better it will be for your business and for your career.

Speaking of social media and business, today we are going to talk about one of the most powerful platforms that you can use to promote your business’s interest. We are talking about none other than “Linkedin”.

Using LinkedIn for Your Business

Here are some convincing reasons that will explain why you need Linkedin for your business;

1- Google Your Name

Let’s put it straight! Google is the platform people use to search for businesses online. Now there are two ways to get on Google. The first is to get a website developed, and the second is to create a Linkedin profile. When you have a Linkedin profile, Google will automatically show you if someone searches for your business. If you want people to get in touch with you, just fill up your “contact us” page on Linkedin and then leave it all to Google.

2- It Speaks For Your Business

There are millions of business accounts on Facebook and Instagram, but honestly, when it comes to Linkedin, only the professionals know how important it is. In other words, when you have a solid profile on Linkedin, people automatically assume that you are the person they’ve been looking for and that you are professional. Furthermore, you can customize whatever information you want to put on your Linkedin account. You can tell what your business is about, and you can put a great impression with just a little effort and research!

3- A Solid Linkedin Profile Can Do Wonders For You

It’s true that it will take you some time to build a solid Linkedin profile, but it’s not impossible, right? On top of everything else, there are platforms like  InBusinessNinjas who can generate leads for you and increase your followers. These people are professionals who know how to get the type of account you are supposed to have for your business. You can get in touch with them directly at https://inbusinessninjas.co.uk/. We assure you that you won’t be disappointed with their services and they will do wonders for your business’s success.

4- Fastest Way To Reach Your Next Client

As said earlier, the entire world has gone digital so you can now get to your next client easily without any hassle. With just some research and marketing, you can get the top clients for your business. In a nutshell, this platform can be the next best thing that will happen to your business.

Conclusion

These are some of the most important reasons that explain why you should get on Linkedin as soon as possible. We assure you that you won’t regret your decision and sooner or later it will bring you the results that you are expecting. Just stay consistent with your efforts and then see how things work out.

E-Commerce businesses thrive all around the world as in the digital age; most people find it easy to find everything they need in cyberspace. The basic reason for this concern is the convenience through which anyone can find whatever he is looking for on the world wide web. Companies like Amazon and eBay are world-renowned in offering millions of products and services to the customers. And that’s where they have to deal with lots of problems.

Millions of customers are logged in simultaneously on amazon.com and also its other portals in other countries of the world. Managing every customer is not an easy feat by any means, and the requirement for big businesses is immense in this concern. For small businesses and startups, they need mechanisms, process, or service through which they can deal with their customers in a secure way. VPN is one of the services which I would like to discuss in detail now.

VPN Services

While VPN is not that beneficial to the end-users, for companies dealing with their branch offices and remote teams, this is a vital aspect. Even when everything is a smooth sail, VPN can be very effective. But in the current scenario, when every company relies on remote teams and employees working from home, coming up with a virtual private network to connect with them is an absolute necessity.

Although encryption is not an inherent part of VPN, it is a common feature and the one which serves as an important one. VPN is established through an encrypted layered tunneling protocol. VPN users use authentication methods like User ID/Passwords and certificates to log in to the virtual networks. This is very important as the encryption and requirement of a password for certificates is what makes these networks fully secure and reliable to use.

You can get free VPNs too from any service provider online, but in this way, you will compromise your data and security of your employee’s information too. That’s why dedicated business VPN is recommended by experts in this field.

Let me first describe what a dedicated server is, and then I will offer you a brief introduction to the VPN.

Dedicated and Shared Servers

Dedicated servers are your own personal server where only your data is saved. A company leases an entire server not shared with anyone else. In shared hosting, your data is stored with a host of other data from different companies or even individuals. Although you can get shared servers on dirt-cheap rates, your data can be severely compromised and even can be difficult to retrieve even at a time when you need it the most.

Any company or business has Full control over the service, how they handle it, and 99.9% uptime is guaranteed. Dedicated servers are not that expensive if you will see the long-term benefits of it. You can choose the type of hardware and software according to your preferences. On the other hand, with the shared server, you will be pressed for choice as it is not much you can choose when it comes to all the configuration related to the service.

Dedicated VPN

Just like dedicated servers, dedicated VPN is also getting the attention of businesses worldwide. As we have already discussed the use of service, even in normal circumstances, the current scenario surely commands exceptional and unique solutions. And a dedicated VPN is one of them as there are many features and facilities that businesses can get by incorporating such a service.

For businesses across the globe, VPN is one of the most secure ways of dealing with remote teams and customers. With a dedicated VPN, it goes one step further so that there is an extra layer of security with complete dedication offered to the businesses. The bandwidth and connectivity issues are one of the most important aspects of this consent, so that businesses go for a dedicated VPN rather than a simple one, for free.

Bandwidth

Bandwidth simply refers to the Data transfer rate as it is an important factor when the transfer of data over the network is measured.  By using a VPN, the data rate slows down, very minutely, but enough to make it recognizable. A regular occurrence of this factor can hurt businesses, as in peak time, the data transfer rate will be lower substantially. That’s why maximum bandwidth is required to make sure that no impact is borne by the company or businesses.

Connectivity

Connectivity is concerned with the physical network, and the ISP as the bandwidth can be compromised if the connectivity is not at its optimum. For dedicated VPN, both the bandwidth and the connectivity are very crucial because even small apps in the quality of these two can hurt the productivity of the dedicated servers and VPN too.

When the return on investment is accounted for over a long period of time, a dedicated VPN will fare much better as against a normal VPN. While a free VPN will cost you nothing, but even using it for more than 20 people, the performance will be hampered. Because you haven’t paid anything for the VPN, you can’t really complain to the service provider, and that can hurt your business very quickly.

Apart from many other benefits, dedicated servers offer high performance and security that are the hallmark of any professional service. Businesses around the world also rely on their email service as well because much correspondence with their customers is done through email, including the verification of orders and other important and sensitive data.

That’s why the stability of email service is also important. A dedicated server can do the trick for businesses. And as discussed before, businesses have total control over the physical in software configuration of the service.

Final Word

The use of a dedicated VPN for business is a decision that can work for them in the long-term. With the current situation in mind, companies need to think about the security and the stability factor while conducting business online, and a dedicated VPN will offer them every chance to succeed without thinking about effects.

If you want to know more about any of the aspects mentioned in this blog or if you want to offer your valuable feedback for this blog, you are welcome. Please use the comments section below in this regard.